Dozens of Companies Are Using Facebook To Exclude Older Workers From Job Ads (propublica.org)
An anonymous reader quotes a report from ProPublica: Verizon is among dozens of the nation's leading employers -- including Amazon, Goldman Sachs, Target and Facebook itself -- that placed recruitment ads limited to particular age groups, an investigation by ProPublica and The New York Times has found. The ability of advertisers to deliver their message to the precise audience most likely to respond is the cornerstone of Facebook's business model. But using the system to expose job opportunities only to certain age groups has raised concerns about fairness to older workers. Several experts questioned whether the practice is in keeping with the federal Age Discrimination in Employment Act of 1967, which prohibits bias against people 40 or older in hiring or employment. Many jurisdictions make it a crime to "aid" or "abet" age discrimination, a provision that could apply to companies like Facebook that distribute job ads.
Facebook defended the practice. "Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work," said Rob Goldman, a Facebook vice president. The revelations come at a time when the unregulated power of the tech companies is under increased scrutiny, and Congress is weighing whether to limit the immunity that it granted to tech companies in 1996 for third-party content on their platforms.
Facebook defended the practice. "Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work," said Rob Goldman, a Facebook vice president. The revelations come at a time when the unregulated power of the tech companies is under increased scrutiny, and Congress is weighing whether to limit the immunity that it granted to tech companies in 1996 for third-party content on their platforms.
Age based ads targeting comic books to teenagers, ok. Age based ads targeting IT jobs to Millennials but excluding people aged 40 is a problem.
Some days I get the sinking feeling Orwell was an optimist.
The argument is really a very bold lie, with absolutely no evidence to support.
Verizon: We target younger people because older people won't take our shit.
I suppose they think I can 'responsibly apply' this accepted industry practice to other demographics like gender, race, religion etc.?
There's no age discrimination in the tech industry! (As long as you're willing to work unpaid hours)
I don't even have an account on the Facebook machine.
Who, in this day isn't using an Ad Blocker?
"Congress is weighing whether to limit the immunity that it granted to tech companies in 1996 for third-party content on their platforms."
YES. I am so fucking tired of Yelp/Angie's List/etc. shielding anonymous assholes from identification for libel. Just a hint of shared responsibility would go a long, long way towards making shitty liars find a different hobby.
How about tackling Amazon's counterfeiters population, since Amazon themselves are inclined to only make a trifling show of caring? Another area where letting 3rd parties on your site should not be consequence free...
I would never see an ad on Facebook, since I'm security and privacy conscious and Facebook is a way to surrender both of those things.
I suppose the day may come when it's important enough I can't avoid it, in which case I will hire a PR company to produce a managed online presence for me, designed to appeal to the idiots in HR who think shit like this is a good idea.
Supporting the employment of anyone over 35 isn't cool. Older people can't work had, can't adapt and probably have families that take away from working nights and weekends. /S
(Seriously, fuck Facebook, especially when a potential employer would get a first-hand look at a candidate's personal life.)
If they advertised on Fox News, they'd reach only older white males who think President Hillary's to blame for their sharply rising health insurance cost. You wouldn't get many employable people though.
All channels are now narrow channels.
Even if they didn't specifically select age as a criteria, there are so many proxies for age, you'd have to play whack-a-mole to bat down each with legislation. Do you seriously think they will legislate against the interests of Koch brothers?
We posted an IT job opening in the local newspaper that clearly stated a minimum of 2 years experience and got dozens of responses from people who couldn't even spell IT, all eager to learn. Moved the ad to Craigslist and the quality of applicants improved dramatically, as you would expect. It's just smart to target your audience so that your recruiting time and dollars go as far as they can. Oh, and we ended up hiring a 63 year old guy who had moved to our area to be closer to his grandkids
Verizon is among dozens of the nation's leading employers
They can't be leading very much if they're only recruiting a subsection of the qualified populous. Why not just call them what they are - a big, shit employer.
If the idea is to exclude older workers for one or more of the various reasons employers always cite, then similar reasons can be given to exclude people in their 20s.
Such as, irresponsibility, checking their phones rather than doing work, checking Facebook rather than doing work, more willing to request time off, raising a family, the list goes on.
It's always hilarious to hear employers whine they can't find people with experience, who then go out of their way to exclude people with experience.
We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
Not on Facebook or any other social media. However, I'm happily retired, so no problems here. My adult, working children, however, are heavily invested in social media. They can't get around it.
"Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work"
Google translate (source: weaslese (PR dialect; not Lawyer dialect); destination: commoner's English) ->
"Used responsibly (theoretically, and at the discretion of whomever is paying us to target ads), age-based targeting for employment purposes is an accepted industry practice (but we won't tell you whom it's accepted by) and for good reason (at least for us): it helps employers who wish to discriminate based on age to recruit, and people of all ages except for the discriminated age ranges, find work."
Wow, I never knew that translation technology could make it so easy to understand executives!
Maybe I'll see no ads after changing my Facebook age to something ridiculous? Why does anybody put their real age/birthday into Facebook?
--
Sincerely,
Every over 40 experienced I/T worker.
I don't know about advertising, but LinkedIn requires you to include a year on employment history--another way employers filter by age, since it is universal practice nowdays (at least in tech) to review somebody's linkedin profile as part of screening. It is an easy way to determine somebody's age.
tora
And it isn'restricted to tech. It explains why retarded gimmicks like AR, AI, and other old technologies are being touted as revolutions, though, it's millennialism 101, with their tendency to think nothing transpired before they were born. Explains why formerly great software is so buggy these days, too, and why the depth of a broad understanding of much of anything in technology couldn't fill a bottle cap.
Somehow young people have young people jobs and older people have older people jobs. I wonder what might it be that makes the difference?
This makes me hate facebook that much more! I am now even more affirmed in my decision to leave facebook. I am over 40 and I now I am glad that I do not give data to facebook for them to sell.
First of all, this is the advertisers on Facebook who are choosing who should see the ads, all Facebook does is to make this possible.
In the same line of logic that "guns don't kill people, people kill people", "Facebook doesn't discriminate, advertisers discriminate". Facebook is just making it easier.
I would guess that the demographic of people who read the "old-fashion" paper versions of newspapers are getting older.
Would ads only printed "paper newspapers" be considered as discrimination?
I'm over 40, nearing 50 when I will be "dead", but please let them continue to age discriminate before I come for an interview.
Because the alternative is that I and the company waste a lot of time, and they will just hire someone younger anyway giving me some lame excuse which isn't true.
I'd rather focus on the companies which don't discriminate.
But that opens a really interesting question:
If targeting a an ad to a certain age group is age discrimination, shouldn't that be independent from the media the ad is placed in?
But, on the other hand, wouldn't placing an add in a context targeted at young audience vs. an older audience be the same kind of discrimination?
So, for every job ad placed in a "Walking Dead"* episode, has a company to place an identical ad in a "Matlock" rerun?
* or whatever these youngsters are watching today
bickerdyke
Trying to hide age is pointless.
It is easy to find somebody approximate age. Just ask when he/she graduated high school.
Instead, age discrimination should be fought the same way that other forms of discrimination are fought: insist a certain number of senior citizens be hired into whatever position.
I like to put a fake age into online sites just to mess with them and they do not need to know my real age or some of that other info they want.
So I'm gonna want a bit. I'm really getting tired of older, mostly white, right wing anti regulation, small govt loving folk who lecturing me on the glories of unfettered capitalism who suddenly want protection from Uncle Sam when _their_ rights are at risk.
You can't have it both ways. You can't eat that cake. Either the government works for and protects us all or none.
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When you consider the fact that Facebook has long since been caught allowing advertisers target their ads with a long list of parameters, some of them being quite questionable and with occasionally startling accuracy (like showing people actively trying to hide being gay ads for gay events like cruises) this isn't really all that surprising. In all honesty, what would be surprising would be if they didn't allow age targeting of job ads seeing how they already allow the targeting of other ads based on almost exact location, race, income, sexual orientation, political views, interests, etc.
This is probably going to piss off a lot of the older folks here, but having worked with older workers I can actually understand why companies want to exclude them from job listings. Sure, older workers tend to be more experienced, but they demand more salary, are much less likely to do 40+ hour weeks, overtime when necessary, acquire new skills as they go along and have skills in new systems or technologies before the organization adopts them. Even the usual complaints from the gophers about how the "young-uns" just doodle all day on their cellphones, facebook and the like ring kind of hollow when older workers are just as likely to waste time at work, they just look at stuff like porn, listings of cars or houses for sale instead. A friend of mine caught his boss calling a sex hotline at work one time.
"Why should I want to make anything up? Life's bad enough as it is without wanting to invent any more of it."
This is a great tool if you want to increase diversity. Sure it can be misused, but if you read the context, the article is trying to suggest congress make Facebook liable for the actions of their users. How does this actually fix anything? How is this different than making gun manufacturers liable for misuse of their products or auto companies liable for misuse of their products?
-- $G
I've never created an account on Facebook. In fact I have most of their tracking pixels blocked at my firewall. It seems that if you don't have a Facebook (or LinkedIn account) finding a job is very difficult. That alone should be a problem.
Maybe it's best to not force everyone to surrender their data to a bunch of evil California companies.
Facebook has been sort of acknowledging its status as a primary source of news rather than a pure entertainment property lately. Issues like this test this status -- and other media outlets don't really have the ability to laser-focus ads. I've seen similar stories about Facebook allowing apartment owners to get around discrimination laws by using Facebook's targeting options when placing ads. A lot of people will argue that Facebook is just providing the tools and the companies are misusing them, but this is new ground IMO. Advertisers used to have to make an educated guess about their audience...why do you think almost every commercial on daytime cable news is a precious metal investment scam, a drug ad, or a personal injury lawyer? Now they can pinpoint exactly the type of people they want by location, race, habits, friends, etc.
What will be interesting in the coming years is that you're going to see a lot of older people kicked out of their jobs as they're automated, and they are going to have to start at the bottom of the pile again in a new field. Targeting these older workers might actually get the companies more responses from people even more desperate than recent college graduates. I guess the question is...will the nature of work change, or will we end up in a Logan's Run/Soylent Green situation where people just get thrown out after they turn 30?
go home 1hb's are killing US workers that have big student loans to pay off.
I have seen "junior jobs" that want years of experience for a long list of skills.
Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work
As long as those are the ages they're targeting...which aren't all of them...because that would be kind of the opposite of targeting.
Facebook's going to get in trouble for this.
"When information is power, privacy is freedom" - Jah-Wren Ryel
If the job is appropriate for recent college grads, show it to recent grads. I'm 41 and just got my degree, and significant portion of students at my school are similarly not in their 20s.
Age targeting for employment ads is clearly illegal and clearly discrimination. I would think that the company that seeks or allows age based targeting should be the one who is punished. Many companies are probably wide open to expensive law suits and it speaks well of the disabled that they do not seek out potential employers to sue. For example a job qualification "must be able to stand for eight hours or longer" could frequently be used to generate a suit. Can the employer offer proof that accommodations can not be made for the employee to work while seated. "Must be able to repeatedly lift fifty pounds" is another item. Surely there are devices to assist lifting 50 Lb. objects available such that the employer can accommodate an employee with a lifting issue Obviously one could find companies to target with ease and probably make a good living from the law suits. I read of one fellow who is a cartoonist and he is always hired. It seems that the cartoon shops rent cheap walk up spaces rather than ground floor space due to cost. These smaller buildings do not have elevators and the man is in a wheel chair. The shops supply him with work to do at home as they clearly can not get him up and down the stairs and thus would be discriminating based upon the place that they offer employment.
Illegal vs "Accepted Industry Practice. Only in your nearest Silicon Valley stupid giant company.
Doesn't make it legal. Age discrimination in the workplace is illegal.
Just to play devil's advocate, if a business decides that young people are more valuable employees than people over 40 who are you to say they can't make that decision? I'm not arguing whether they're right or wrong, BTW, so please don't respond with a bunch of reasons why older people are good workers. Let's say they are. If that's the case wouldn't the business that hires Millennials lose out to a business hiring the much more productive older workers? Therefore why should we have to worry about age discrimination in the first place? Shouldn't the free market take care of that when the (poorly run) businesses that rely on Millennials go tits up?
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I question the professionalism of anyone who looks for jobs on Facebook.
The problem is that this is specifically job ads, and it's targeting people for what they *are*, not their skills. Would some people comfortable with this be OK if the job ad was targeted as "Women only apply" or "No Jews"?... I'd like to think that would be a problem.
Does facebook have a "recent grads" category? (I don't know) If not, then targeting younger people is a decent proxy for that.
And while I appreciate that older people go to school and get degrees too, if you're talking about bang for buck in terms of ad spend, targeting younger people with ads for entry level positions is far more likely to yield positive results than targeting 40 somethings, even if some of those 40 somethings are recent grads.
Old workers are shitty workers. My company typically finds coders who are over 40 or so to be sub-par and are usually let go. Yes meritocracy can be a bitch, but this policy has served us very well.
I'm pushing 40. I'm in the IT world. I'd love to know that no one will discriminate against me. And that's all fine and dandy.
But there's a big difference between not hiring me because I'm 40, and being forced to spend money to advertise to me.
I also run a business. Damned if anyone's going to tell me how to spend my advertising budget. If I can (or believe that I can) get better bang for my buck by targeting what I believe is better value, then you ain't a'gonna stop me.
Besides, I'd argue that any 40 year old can easily pretend to be 25 years old to read job listings. And if a 40 year old responds to my ad in teenager-weekly, he's welcome to convince me that he's the better candidate. I'm happy to listen and I'm happy to be convinced.
Yes there's a line to be crossed where a thousand 40 year olds line up outside my door, and flood my interview time, but there's no rule that says I need to interview in sequence, nor that I need to interview absolutely everybody who shows up to the last man. So provided they aren't illegally blocking access to any responding teenagers, the more the merrier!
LinkedIn is surely disclosing age in some ways as well, nevertheless, I get more job offers then ever. I'm currently over 50.
Good companies, select people based on past performance, as it is the only reliable predictor for future performance. Hip Young Startups, that do age discrimination are being silly for no reason, and it will hurt them.
Not me.
Using an illegal proxy for something that's legit doesn't make the proxy legal.
"When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
Is ON THE COMPANY HIRING.
I see not necessarily an inherent issue that they can Age-target their ads.
If they are not discriminating, then they can run multiple Ads for the same job at the same time with each Ad taylored to attract applicants from a different age group.
If this becomes an issue, then additional government regulations could REQUIRE the advertisement of jobs in Online venues or Offline newspapers that can equally be viewed by candidates of any age.
That could backfire if they are trying to fill a position for senior staff curmudgeon.
Have gnu, will travel.
go home 1hb's are killing US workers that have big student loans to pay off.
I'm not on a 1hb you racist prick! I'm a citizen and went through schooling here.
"That's the way to do it" - Punch
Comment removed based on user account deletion
As if people needed another reason to enter erroneous information into Facebook.
Lots of big companies have recruiters visiting college campuses. I don't see them going to old folks home looking for interns and entry level recruits. Is that also against the law?
This posting is provided 'AS IS' without warranty of any kind, implied or otherwise.
Since an advertisement for a job opening doesn't constitute a job offer, nor does the posting or not posting of said advertisement constitute or imply discrimination based on a protected class, I fail to see how targeting ads at your most likely demographic for the ad can possibly be illegal. We don't sue housing developers in upscale neighborhoods for not buying or placing ads in low income neighborhoods, nor do we sue slumlords for not advertising their apartments in upscale newspapers. How is this any different at all?
I do too. I always pick a date that, if I can't remember it, I can look up. July 20, 1969 (Apollo 11 lands on the moon), August 8, 1974 (Nixon resigns), January 28, 1986 (Challenger disaster), etc. -- things you can easily reference if forgotten -- make good fake birth dates, and people actually were born on those days, so how can they call you out on it?
How is the Riemann zeta function like Trump rallies? Both have an endless number of trivial zeros.
"Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work,"
Here's what I read from this.
"Designing locks that can be opened with any key is beneficial for two reasons: its helps people feel safe and secure in their own home and it's it in line with current trends in this, the current year"
"Putting asbestos and rat poison into baby formula is an accepted practice in the food industry. It helps growing children's requirement for an asbestos-heavy diet while the nutrient-rich rat feces simultaneously helps a child's growing body."
I deleted by facebook account after this. Though it just sits there dormant, I will NEVER use it again.
" it [discrimination] helps employers recruit and people of all ages find work"
And day is night, black is white and good is evil. Orwellian NewSpeak.
https://www.youtube.com/watch?v=TCbFEgFajGU
After all, one day we will all be that older worker - that is if we are lucky and manage to avoid buses, lightning bolts, and cancer.
This sort of practice just keeps getting worse and worse. Oh well. The ageism of today will be a loving caress compared to what those born in the '90's are going to deal with. When they are tossed out, I just hope they remember they had the chance to nip it in the bud.
I am very small, utmostly microscopic.
If a company wants to hire younger employees there are plenty of ways to do that. You'll know right away when you go to a company and most of the people there are young. They'll exclude you as unqualified off the bat, or if you do get an interview there are tons of ways to subjectively judge candidates. All they have to do is say the person they hired had a personality they felt was more compatible with their team. They'll never say we didn't hire you because we know you're probably going to retire in 10 years or less. Really you have to think about it from an employer's perspective too. Do you want to train someone who's going to leave in 10 years or 30? It's expensive. Now there's an argument to be made that the employee who's older has more experience requiring less training, but it really depends on the job. I'm not speaking about the fairness of it. Just pointing out reality.
I don't believe in karma, I just call it like I see it.
"Used responsibly, age-based targeting for employment purposes is an accepted industry practice and for good reason: it helps employers recruit and people of all ages find work," said Rob Douche-Nozzle, Facebook VP.
No, Mr. Douche-Nozzle. The way to recruit people of all ages is to target job ads at all age groups, or more accurately, target them at no specific age group. Nor at any demographic metric that falls mostly in a limited number of age groups, e.g. comic book readers.
What you are doing is illegal and harmful.
"The only good windmill is a tilted windmill."
That is some crazy logic. How does it help people of all ages find work when only the targeted age group can see it? Sounds like the legal department wrote that response in preparation for the lawsuits.
Remember, Zuck says that younger people are just smarter, and the average age there is 29.
Age discrimination at Facebook? Standard operating procedure.
And if you change your age to 120+ years old they will ban you. It has nothing to do with identity so much as getting proper lab results. They have to prove all their age bias narcissism and will inflict it until they get the results they expect from this world.
> ? How is this different than a job fair at college?
There are entry level jobs for new graduates. I'm 41 and I just graduated. Over half of the people I was in school with were over 30. "Recent graduate" != age 20-25. It's fine, I think, to target recent graduates.
> Or at a senior center for that matter?
Right or wrong, it's LEGAL to seek people over 40, black people, and women. It's illegal to discriminate *against* these people, favoring whites, men, or young people. I don't necessarily agree that *should* be the law. Maybe it *should* be illegal to discriminate on the basis of race, but it is legal to target racial minorities for hiring, and it's legal to try to recruit older workers.
It's sad to me that I have to explain the US government, and 50% of voters, have decided that because she's "black" she needs "extra points" (a head start, pity points) in order to get into a good college. That they think black people are too stupid to compete with whites on an even footing is deeply offensive, but it's the law in America today. I have a dream that one day Americans will realize that the patronizing racism of saying black candidates, and women, need a head start in order to be able to compete for jobs or schools, that they can never simply be *better qualified* than any white male, is a more damaging form of racism and sexism than David Duke's "I hate black people" form. When Duke says "I hate you", my daughter can say "well fine, I hate you back", or even "I'll pray for you". When Hillary says, or implies, to my daughter "I feel sorry for you, I have pity for you because you're just a black woman, and can't do anything without my help", hearing that over and over, as official policy, strikes at my daughter's soul.
* PS the color of her skin is in fact brown, not anywhere near the color black. If you use the blur and color picker tool in Photoshop you'll discover Morgan Freeman and Oprah Winfrey have skin that's closer to WHITE than black. If you want to categorize people it "black" or "white" based on what color their skin is, we're all "white", so the entire concept is stupid.
The right wing on /. mostly keeps to themselves. Right wing techies are generally smart enough to know they're being hypocritical when they demand protections for their class while denying those same protections to others. The ones I've confronted have been in real life. They generally concede the points while continuing the behavior. What's that phrase? Silent Majority? People embarrassed to admit their actual feelings. I knew a lot of closet Trump supporters. Folks who like the cut of his Jib but wouldn't say they were voting for him out loud. Those folks. I'm kind of sensitive to such things because I've got friends/family dependent on provisions of the ACA to live and if Trump wasn't so damn incompetent he'd have killed them by now so he and his buddies could pocket the money for their meds. So I hear things everybody else hears but I don't dismiss them. Yeah, I'm bitter, I'm angry. But unlike the alt-righters I didn't turn that anger on whatever convenient scape goat was handy.
Anyway I'm ranting at this point. The point is these folks know what they're doing is wrong, so you won't hear them saying it out loud. You'll hear dog whistles. Which is why that term exists.
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The difference is that putting ads where we think they'll do the most good is fine, while just serving ads in a discriminatory manner isn't. If I'm in a low-income neighborhood, I can check out ads in upscale neighborhoods, no problem. If I'm black, and the ads are served only to white people, that is a problem.
"When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
That's the quote famously uttered by master Zuckerberg back in 2007.
So, it's not exactly a surprise to anyone that Facebook is age-biased. What I do find deliciously ironic is that herr wunderkind's words are now being used to hang him (https://nypost.com/2017/09/22/suit-claims-mark-zuckerberg-thinks-young-people-are-just-smarter/).
Young people thinking that they are smarter than old people is, in my opinion, just another aspect of the Dunning-Kruger effect: yes, you may very well think you are smarter, but it's only once you gain experience and truly do get smarter (and wiser) that you can begin to appreciate how much you over-estimated your intelligence in your youth.
The person who proclaims themselves to be smarter or better, rarely if ever is. Usually, the smartest people are the humblest because they actually are smart and know enough to know how little they know and can ever know.
...and the problem takes care of itself.