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Microsoft Hopes Money Will Entice More Developers (engadget.com)

At Build conference, Microsoft announced that starting later this year, all consumer apps (except games) sold in the Microsoft Store will ship a whopping 95 percent of the revenue earned from app and in-app purchases to the developer. From a report: That is, if the customer purchases the app via a deep or direct link. If the customer gets your app via a Microsoft-assisted method, like getting featured on the Microsoft Store, then devs will get 85 percent of the revenue, which is still a pretty good amount.

134 comments

  1. Trying way too hard by Anonymous Coward · · Score: 1

    Microsoft has been become that desperate, clingy ex-girlfriend. “If I pay you will you be our friends?!!”

    1. Re:Trying way too hard by jellomizer · · Score: 4, Insightful

      I see Microsoft more like the Cool kid from high school, who became a looser when he grew up. Who actively is trying to relive their glory days.
      But those Apple and Google Nerds, ended up on top, and now they are trying to fit in again.

      The App store idea is more or less opposed to the core Microsoft main selling point. "We have all the software you could possible want to run it" By having a Microsoft store, it is cutting into that idea, because they are trying to say, we only want you to use the approved Microsoft products.

      In general the App Store isn't a bad idea. Even Linux with APT and Snap is a similar process where software shown to be "safe","works", and "worth while" is posted on the store, giving you a safe place to get your software. However the issue has been, is what each store owner considers safe, works and worth while, is a crap shoot.

      Lets say I build a better copy and paste feature for Windows. Microsoft may reject it because it overrides a windows built in functionality, thus considered unsafe, or they will have those features in the next version of Windows (probably after seeing what I did in my program) and reject it as not worth while because that feature will be there soon.
      The Apple store is notorious for this.

      But for most developers they program for windows because they have too, because that is where the customers are, not because of any sense of loyalty to Microsoft. The App store for Microsoft vs. Selling by yourself, or on amazon.... Is just too cumbersome. While 15% is a bit high. However the biggest expense is the uncertainty.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    2. Re:Trying way too hard by Anonymous Coward · · Score: 2, Informative

      who became a looser

      As opposed to becoming a tighter?

    3. Re:Trying way too hard by Anonymous Coward · · Score: 0, Troll

      what do you think happened to that tight cheerleader pussy when she becomes a size queen and shits out half a dozen mulatto kids?

    4. Re:Trying way too hard by supremebob · · Score: 2

      It seems like the classic "embrace, extend, extinguish" philosophy of Microsoft. I see the plan going like this:

      1) Get developers used to publishing their applications to the Microsoft store by giving them generous incentives and "free" marketing.
      2) Make it more difficult to download applications outside of the store on "security" grounds. We're already seeing this with mandatory driver and recommended application signing in Windows 10.
      3) Once you got them locked in, raise Microsoft's cut of the revenue back to 30% like Apple does.

      Hell, I wouldn't put it past them to start discounting popular applications below MSRP just to get more people using the Microsoft store as well. Is Steam getting too much marketshare? Take their top 20 titles and offer them on the Microsoft Store for $10 less.

    5. Re:Trying way too hard by Anonymous Coward · · Score: 2, Informative

      15% is high? You came to that conclusion how?

      Apple takes a 30% cut
      Google takes a 30% cut
      Amazon takes a 30% cut
      Steam takes a 30% cut

      Seems to me that the MS store is the best deal in town...

    6. Re:Trying way too hard by LifesABeach · · Score: 0

      There are other parallels of this business model. m$ will still be around, like itty bitty machines, but their relevance will be small.

    7. Re:Trying way too hard by Darinbob · · Score: 2

      They're all high. These guys add extremely small value, but want to extract huge amounts of profits. But this is the PC, we shouldn't even HAVE an apps market there! No one on OSX really uses Apple Store except to get xcode, because you can get everything you need elsewhere. What works on a phone for social media shouldn't automatically mean it's a good idea on an actual work device.

    8. Re:Trying way too hard by Myrdos · · Score: 1

      Look what popped up on my Windows 10 machine when I opened Visual Studio this week: Sideload Apps

      Installing your own software is now called "Side Loading". I await the day when Side Loading will be disabled by default...

    9. Re:Trying way too hard by Anonymous Coward · · Score: 0

      I can't believe people write apps for this shit. When did devs all become cucks? Make our own fucking decentralized app hosting system and run it at cost for fucks sake. WTF.

    10. Re:Trying way too hard by ELCouz · · Score: 1

      These guys add extremely small value

      I wouldn't say so. They bring you the spotlight you need to shine. Try that to launch your software on your website vs well know app platform. Guaranteed you will take the 30% per transaction fee.

    11. Re:Trying way too hard by arglebargle_xiv · · Score: 2

      If you were Big Bruno's boyfriend you'd also be pretty loose by now.

    12. Re:Trying way too hard by Darinbob · · Score: 1

      I am not sure that the Microsoft Store is going to shine a spotlight on anything.

    13. Re:Trying way too hard by Anonymous Coward · · Score: 0

      You might think they're too high, but then again so are rents for stores in Westfield malls compared to Main Street.

      What you're "paying for" is access to a larger market of customers, which has its own marketing effort to drive more customers to you.

      BTW: Getting 30% gross is what used to be considered a really great deal with a publisher until the App Store came along and flipped it completely.

    14. Re:Trying way too hard by KingBenny · · Score: 1

      yes, they went from innovation to domination to running behind the fact a while ago now, maybe they should try rooting out the vampires in the basement and get some fresh blood instead for starters, get rid of the mastodon-mentality and explore new fields where no one has gone before like ... VR, or ... A.I. ... or ... blockchain or something lol ... or maybe self-driving cars or ... glasses you can wear that film and track everything OR
      beat musk to mars !!!!

      --
      Free speech was meant to be free for all... how can anyone grow up in a nanny state ?
  2. When will they learn by TimMD909 · · Score: 1

    Entire operating systems and huge software suites have been built by volunteers. Looking at things through the eyes of a bean counter limits them to myopic tunnel vision.

    1. Re:When will they learn by Dzimas · · Score: 5, Interesting

      Software developers need to eat, and Microsoft's 95% revenue share will benefit thousands of small developers along with the larger companies. The notion that only free software is good software is myopic at best; the open source work I've done has only been possible because I earn a good salary from a commercial software company.

    2. Re:When will they learn by Anonymous Coward · · Score: 0

      95% share of $0 is still $0. Why bother with the failed Winders Store when Android and iOS is where the money is at?

    3. Re:When will they learn by Anonymous Coward · · Score: 0

      Why do you care, if your collective OS and software suite is better for your use? What does it matter what someone else does with their money, or their time? Why are you obsessed with it?

      Maybe you just want some company in that quicksand you're in.

    4. Re:When will they learn by Desler · · Score: 1

      Yes, and yet most people will still pay for Windows even with all of its downsides over your volunteer OS.

    5. Re:When will they learn by Anonymous+Brave+Guy · · Score: 2

      Microsoft developers managed to eat for about four decades just by making software people wanted to buy and platforms that were easy to develop for, without taking any cut of the revenues from other software running on their platform.

      In a world where so much everyday stuff is now done with mobile and web apps, any barrier to writing or distributing Windows-friendly desktop applications seems like a bad idea for Microsoft. I'm not sure it matters whether it's 15% or 5%. It's not 0%.

      --
      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
    6. Re: When will they learn by reanjr · · Score: 1

      Apples and oranges. The stores are the primary (or only in many cases) channel for software on mobile platforms. MS's store is for Windows, and it's competing with all the other software channels available (and traditional) on Windows. It's closer to the Mac app store, but even then Windows has a vastly larger and more diverse software ecosystem.

    7. Re: When will they learn by Gavagai80 · · Score: 2

      So this 95% offer is competing not with Android/iOS but with a tradition where (on Windows and every other desktop OS) developers have always been able to keep 100%. Not hard to see why developers aren't jumping at the opportunity.

      --
      This space intentionally left blank
    8. Re:When will they learn by Gavagai80 · · Score: 1

      If Microsoft were smart, they'd make it free. And then in 5 years once it's established and everyone uses it, bait and switch by demanding as much money as they want. They have zero leverage right now.

      --
      This space intentionally left blank
    9. Re:When will they learn by Anonymous Coward · · Score: 1

      What operating system was written by volunteers? I know Linux isn't one of them, most of those developers are paid. Maybe a huge software suite, but I'm having trouble naming one. Most either are funded by foundations or have huge number of corporate developers provided by companies with an interest in the success of the project (see LLVM with Apple and Google, same with webkit).

    10. Re: When will they learn by Anonymous Coward · · Score: 0

      "Software developers need to eat"

      And yet entire software stores, suites and operating systems continue to be built by volunteers.

      Microsoft doesnâ(TM)t "need to eat", they're raking in billions from the cloud.

    11. Re:When will they learn by Anonymous Coward · · Score: 0

      You'd have a case in court against them if they did that. Not a great one, but you would have an argument you could make with a 0% -> 30% protection fee versus 5% -> 30%. Also note the strange special casing of games. Microsoft remains super shady.

    12. Re: When will they learn by tepples · · Score: 1

      I thought developers could keep only 97% already, as the payment processor keeps 3% for the service of accepting credit cards. In addition, Microsoft's deployment framework handles download, installation, and updates, unlike out-of-Store distribution where the developer must implement that himself and will often run into the SmartScreen "Don't run" wall until several users of IE, Edge, or Windows 10 have installed it and clicked past SmartScreen.

    13. Re:When will they learn by tepples · · Score: 1

      Microsoft developers managed to eat for about four decades just by making software people wanted to buy and platforms that were easy to develop for, without taking any cut of the revenues from other software running on their platform.

      Microsoft started taking a cut in 2001 when the original Xbox came out. I thought Microsoft was founded in 1975, not 1961.

    14. Re: When will they learn by angel'o'sphere · · Score: 2

      It's closer to the Mac app store, but even then Windows has a vastly larger and more diverse software ecosystem.
      That is unlikely. Sure you find Windows software that has no Mac version and vice versa.
      But on my Mac I can run basically all Mac software, obviously, and all linux software. Sure you could argue that most linux software (especially with the new Linux sup-operation-system in Windows 10) also can be made running in Windows.
      In the end a typical user only runs so many programs anyway. So arguing about "the size of the eco system" makes IMHO not much sense.

      I write my software in Java (Scala/Groovy) it runs on all Desktop OSes anyway, why would I care for a certain OS or its eco system?

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    15. Re: When will they learn by angel'o'sphere · · Score: 1

      developers have always been able to keep 100%.
      No they haven't.
      They pay for a server, for downloads for licensing keys, credit card processing, billing etc.
      Paying 5% to an App store provider is a no brainer, I jump on that immediately.

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    16. Re: When will they learn by datavirtue · · Score: 1

      Because if you are smart you are developing cross-platform and targeting the Windows Store requires only a slight effort.

      --
      I object to power without constructive purpose. --Spock
    17. Re: When will they learn by Anonymous Coward · · Score: 0

      Still more effort than is worth the ROI of next to zero sales.

    18. Re:When will they learn by Desler · · Score: 1

      Except this is a discussion about Windows not the Xbox.

    19. Re:When will they learn by Anonymous Coward · · Score: 0

      I think the point is that if entire ecosystems can be built for free, primarily out of passion, just throwing money at the issue is not really the solution.

      Look at IE/Edge vs Chrome or Firefox. Why does Chrome and Firefox have so many extensions when the IE/Edge ecosystem is like a barren wasteland? IE/Edge is used in many large organizations and there are paid enterprise plugins by third party developers so clearly there's money. The problem is that there's not many developers, almost no one wants to build extensions for Microsoft's browsers.

      And please, stick your arrogance up your asshole. You don't know the OP and you just assert that he's down and wants to drag other's down.... seems like you are projecting. Because the very thing you are accusing them of... you are doing.

    20. Re:When will they learn by tepples · · Score: 1

      It was also about what Anonymous Brave Guy referred to as "platforms". I took the use of plural to include platforms other than Windows.

    21. Re:When will they learn by micahraleigh · · Score: 1

      I think you can make the case that there are some indie games out there (still paid devs) and some open source utilities, but usually commercial software surpasses the volunteer stuff.

      A lot of OSS SW btw is non-volunteer.

    22. Re:When will they learn by Bert64 · · Score: 1

      Most people won't...
      Either it comes with the hardware they bought, or they pirate it. Very few people will make a conscious decision to purchase windows.

      --
      http://spamdecoy.net - free throwaway anonymous email - avoid spam!
    23. Re: When will they learn by Darinbob · · Score: 1

      The Mac app store seems to be rarely used in the workplace. Most everything you can get somewhere else. I don't know about home users.

      Iif Microsoft wants an online store then they should get an online store. Having the store as a tightly integrated part of the operating itself is just a ridiculously bad idea.

    24. Re: When will they learn by Darinbob · · Score: 1

      But you can also sell the same program for Windows somewhere other than the Microsoft store.

    25. Re:When will they learn by Anonymous Coward · · Score: 0

      If it came with hardware you still purchased it.

    26. Re: When will they learn by reanjr · · Score: 1

      Yeah, with payment processing fees and chargebacks typically running about 5% for most ecommerce, this sounds like a sweet deal.

    27. Re: When will they learn by reanjr · · Score: 1

      Integrating the store into the OS has benefits for patching and security. If you download WinBoosterPro from the Windows store and MS later finds out they are delivering malware, they can escalate that to you or handle it much more efficiently if you bought it through a store tied into the OS.

    28. Re: When will they learn by Darinbob · · Score: 1

      There are more drawbacks though. Such as Microsoft knowing what you purchased, and they'll start giving you targeted advertisements, and they'll be tempted to disallow software from third party sources and unsigned software (for your own good they'll claim). Am I paranoid? Maybe, but Microsoft has not yet shown itself to be a trustworthy organization.

  3. I hate installing apps with their own update proce by Anonymous Coward · · Score: 1

    There should be one package manager to download from one or more sources.

  4. Hmm by Anonymous Coward · · Score: 0

    Problem is 95% of nothing is nothing.

    Also, just what their store needs more terrible throw away apps by people just looking to make money off a platform with a lower app count. 95% of what is on there now could be thrown away and no one would care.

    1. Re:Hmm by Darinbob · · Score: 1

      95% is pretty good, since 99% of iOS and Android apps could be thrown away without anyone noticing.

  5. Sex sells. by Anonymous Coward · · Score: 0

    Microsoft Hopes Money Will Entice More Developers

    These are geeks we're talking about. Sex would work better.

  6. Myopia by gDLL · · Score: 1

    Myopia != tunnel vision.

    different things bro.

    1. Re:Myopia by cascadingstylesheet · · Score: 1

      Myopia != tunnel vision. different things bro.

      Spoken like a true developer!

    2. Re:Myopia by Anonymous Coward · · Score: 0

      gDLL he used them together you idiot. It's like if I say that short ugly troll gDLL... then you try to school me by saying "short != ugly".

  7. 15 Percent Is Not A Small Amount To Take by dryriver · · Score: 3, Insightful

    Lets say that the total cost of developing my app is 70 currency units - 5 programmers worked on it, I had to pay them and myself a salary for 2 years. And the app then sells for 100 currency units on the Microsoft Store - that is the equilibrium price for this app - giving me 30 currency units max profit per sale. If Microsoft then takes 15 currency units from that "for use of the app store", I am left with 50% or "half" of the profit I would have made per unit sold without use of the store. Depending on how many units I sell at 100 units a pop, that may be hundreds of thousands of Dollars or millions of Dollars Microsoft took from me, or more, for the simple privilege of using their "Store Cloud". Does that make economic sense? Giving up a whopping 50% of the potential profit margin for an app to MS, for a little product page on their App store?

    --
    Why did the chicken cross the road? Because Elon Musk put an AI chip in its head.
    1. Re: 15 Percent Is Not A Small Amount To Take by Anonymous Coward · · Score: 0

      That's what all the other app stores are doing. Charging more than what Microsoft is doing. Tbh, a small store page and some small disk space somewhere should cost pennies

    2. Re:15 Percent Is Not A Small Amount To Take by Anonymous Coward · · Score: 0

      It's smaller than the competition.

      But really, remember that ~3% is taken by the credit card companies. That leaves MS with 2% for it's overhead in hosting and delivering the application and the store infrastructure. The extra 10% is apparently their cost for marketing, which is not unreasonable.

      Again, look at the competition, where 30% is the norm.

    3. Re:15 Percent Is Not A Small Amount To Take by Anonymous Coward · · Score: 0

      That is not how any of that is calculated, and if you think anyone pays developers for 2 years only to sell an app almost at cost, then you're batshit insane.

    4. Re:15 Percent Is Not A Small Amount To Take by Anonymous Coward · · Score: 0

      You are not redeveloping your app for each sale, so the 70 unit developer cost is non-recurring. After paying off the devs, each sale is pure profit, and taking 15% of that, leaves you with 85%, not half... but that's assuming your app is popular enough that you even broke even, which, for a non-game is pretty hard.

      But for their fee, they aren't just providing hosting and a place on their product page. They are handling credit card transations, charge backs, etc, foreign card details, etc, and more. They provide confidence that your payment details are going to be handled fairly securely. They likely will give you some sort of statement you can use to declare you income appropriately, etc. Sure, you can do it cheaper, but only if you stop doing your core competency of developing.

      If you're large enough that you can consider a full time helper to run your own store securely, and convince people to trust your store, go ahead. For most small devs, the 15% fee is well earned.

    5. Re:15 Percent Is Not A Small Amount To Take by Anonymous Coward · · Score: 0

      You think that's bad? The industry-standard store cut for games is around 30%. That's after taxes which in the EU is 20% VAT of the sale price for example.

      And from that you get to keep even less with corporate/income taxes. Only a small fraction of what the consumer pays ever makes it to the people who created the product.

    6. Re:15 Percent Is Not A Small Amount To Take by Type44Q · · Score: 1

      Giving up a whopping 50% of the potential profit margin for an app to MS, for a little product page on their App store?

      Considering this is the Microsoft App Store we're talking about... I don't see how a whole eight dollars is going to make a difference one way or the other.

    7. Re:15 Percent Is Not A Small Amount To Take by Bearhouse · · Score: 1

      Good point, but if you cannot make a product with more than that lowish margin...well, unless you sell a ton of licences, your business model is not sound. Of course, with s/w the delta cost of "production & shipping" is (support & ongoing dev. cost aside) pretty much zero, so if you do manage to produce a "Unicorn" then it's all gravy

    8. Re:15 Percent Is Not A Small Amount To Take by Anonymous+Brave+Guy · · Score: 1

      But really, remember that ~3% is taken by the credit card companies.

      There's no way Microsoft is paying anything close to 3% in card processing fees. At their scale, it's probably well under 1% plus a flat rate of a few cents on each payment.

      That leaves MS with 2% for it's overhead in hosting and delivering the application and the store infrastructure.

      Again, with storage and network capacity at their scale, that seems unlikely to be anything close to their actual running costs.

      Again, look at the competition, where 30% is the norm.

      By "competition", do you mean the iOS and Android app stores? I'm not sure areas that typically sell very cheap and simple apps of debatable quality should be the competition for a Windows app store (unless of course Microsoft really is trying to dumb Windows down to the same level now).

      --
      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
    9. Re:15 Percent Is Not A Small Amount To Take by Anonymous Coward · · Score: 0

      Actually the competition for selling software on Windows is no app store taking any cut of your sales revenue because of direct sales.

    10. Re:15 Percent Is Not A Small Amount To Take by Kjella · · Score: 1

      Lets say that the total cost of developing my app is 70 currency units (...) giving me 30 currency units max profit per sale.

      Something tells me you haven't actually run a business if you think you can spend 70% making it, ~0% marketing and selling it then pocket the rest as profit. Sure, you can set up a little web site with a payment processor for very little but nobody cares you exist. And even you got somebody's attention there's probably a hundred other tower defense apps so why should they play yours? Sometimes it's just about putting a "good enough" app in front of a bunch of consumers so that they'll start using it and not really look for anything else. That's how for example they test out new foods, usually there's a big introduction sale at silly low prices, and then people try it and either love it or hate it... but they tried it. If they do the promo work and take 10% extra for that... it's probably not that outrageous. Running a marketing campaign yourself is not free either.

      --
      Live today, because you never know what tomorrow brings
    11. Re:15 Percent Is Not A Small Amount To Take by micahraleigh · · Score: 2

      The 5th highest grossing app on the iTunes store in 2014 earned its developer less than $5k.

      Peanuts.

    12. Re:15 Percent Is Not A Small Amount To Take by Anonymous Coward · · Score: 0

      competition= Steam. They take 30% typically.

    13. Re:15 Percent Is Not A Small Amount To Take by Anonymous Coward · · Score: 0

      You're not experienced at all in business if you think that a 15% cut is a rip-off for handling all of the work in sales and distribution.

      That's a downright bargain achievable only through economies of scale obtained by handling that for thousands of developers.

      It's also half of what your minimum marketing spend would typically be. (30% of revenue in case you can't count) You are marketing your product, right?

      Money works in percentages, not absolute values.

  8. Definately by Anonymous Coward · · Score: 0

    I (and every game developer I know) stopped making games for linux because there is no money in it.

  9. let them have adult games in the app store by Joe_Dragon · · Score: 1

    let them have adult games in the app store.

    leisure suit Larry would of been banned if we had app stores back in the day

    1. Re:let them have adult games in the app store by HarrySquatter · · Score: 1

      Except that Leisure Larry is an today’s app stores. So that sort of demolishes your claim.

      https://itunes.apple.com/us/ap...

    2. Re:let them have adult games in the app store by Anonymous Coward · · Score: 0

      Except that Leisure Larry is an today’s app stores. So that sort of demolishes your claim.

      https://itunes.apple.com/us/ap...

      Does it have the age verification questions at the beginning of the app?

    3. Re:let them have adult games in the app store by Desler · · Score: 1

      Do you ever tire of making stupid statements that can be disproven with 2 seconds of internet searching? If your claim was true why do all the modern-day app stores sell Leisure Suit Larry?

      Google Play: https://play.google.com/store/...
      iTunes: https://itunes.apple.com/us/ap...
      Windows Store: https://www.microsoft.com/en-u...

      And this version is more graphic than the original.

    4. Re:let them have adult games in the app store by Desler · · Score: 1

      Yep, just like the original version.

    5. Re:let them have adult games in the app store by Opportunist · · Score: 1

      Today is a different world than the 1980s. Back then LSL was pretty much as "forbidden fruit" as computer games could get.

      If you want to get anything even remotely as controversial today, you'd probably have to look at Hatred or ... what was that tower defense shooter called where you mow down ISIS suicide bombers by the hundreds?

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  10. When will they learn-desktops. by Anonymous Coward · · Score: 0

    Still trying for that "Year of the desktop" award...year after year after year.

  11. Lets put this in perspective by Anonymous Coward · · Score: 0

    You could just setup a website with your game, keep 100% of the revenue, devote a portion of it to advertising.

    OR

    You could hook up with a multiple times convicted criminally organization, and hope what they say they will do and what they do are going to be exactly the same thing.

    Microsoft has earned their black mark reputation through years and years of shenanigans and illegal activity which continues to this day with their update system and telemetry data which if anyone else were to do it would very obviously be considered an illegal remote connection to your machine forcing data on/taking copies of data present.

    In a similar vein to common wisdom like do not eat yellow snow, do not stick your dick in crazy, you could also add do not trust microsoft.

    1. Re:Lets put this in perspective by Anonymous Coward · · Score: 0

      So much this.

  12. EULA anti-privacy fixes needed by Anonymous Coward · · Score: 0

    MSFT, fix your corporate spying first.

    BTW, I developed multiple titles for Windows, but somethings aren't just about the money. Stopped when they changed the EULA to spy on their customers. Haven't released anything since.

    AC for obvious reasons.

  13. its all over but the crying. by nimbius · · Score: 3, Interesting

    throwing effort at a money train that left the station 6 years ago with Steve Jobs as its conductor is a classic microsoft blunder. Steam is for games, google is for word processing, Chrome is for browsing...what are you for again?

    pack it in and put the paddles on your cloud platform while you still have a chance to compete with it...and for god sakes stop asking cloud customers for feature suggestions you just come across as desperate and directionless as always.

    --
    Good people go to bed earlier.
    1. Re:its all over but the crying. by Anonymous Coward · · Score: 0

      firefox is for browsing ;-)

    2. Re:its all over but the crying. by MooseTick · · Score: 1

      "google is for word processing"

      You obviously work for a major industry. Word is still the defacto choice for work processing.

    3. Re:its all over but the crying. by Anonymous Coward · · Score: 0

      and PowerPoint is still the biggest drain on productivity in history.

  14. wha? by cascadingstylesheet · · Score: 3, Insightful

    Money? Entice developers? That's crazy talk!!

    We prefer sensitivity training and 30 page codes of conduct, my fried :)

    1. Re:wha? by Anonymous Coward · · Score: 0

      Money? Entice developers? That's crazy talk!!

      We prefer sensitivity training and 30 page codes of conduct, my fried :)

      I'm NOT fried!

      I'm reporting you to HR for some more voluntary mandatory sensitivity training.

    2. Re:wha? by Anonymous Coward · · Score: 0

      You know, ever since that James Damore fiasco, I've begun to look at google completely differently. I now use adblock plus to block all google scripts and api's for every single website I visit. I also switched from using gmail to setting up my own email server attached to one of my websites. Google have entered into the 'not trusted' category.

      Amazing how they squandered a gold standard name into dog shit in one fell swoop.

    3. Re:wha? by Anonymous Coward · · Score: 0

      My fried, not funny. Humour fail!

    4. Re:wha? by AndyG314 · · Score: 1

      You know, ever since that James Damore fiasco, I've begun to look at google completely differently ... Google have entered into the 'not trusted' category.

      It's not that I disagree with your conclusion, but seriously that was how you go there... Of all the shit google has done that's the one that makes you not trust them?

      --
      If it's dead, you killed it.
  15. Hell yes it makes sense by SuperKendall · · Score: 4, Insightful

    Lets say that the total cost of developing my app is 70 currency units - 5 programmers worked on it, I had to pay them and myself a salary for 2 years. And the app then sells for 100 currency units

    Well there's your problem right there. If you really wanted 30 units of profit you should have charged 115 units for it on the App Store (well really a little more but you get the gist).

    It's not like expenditure and profit are not intertwined; you could also have reduced costs of production by buying crappy paddles for your ping-pong table.

    But 15 units of profit is STILL A PROFIT. And 15% of some much, much larger number is still in absolute terms much larger than 30% of a much smaller number...

    Does that make economic sense? Giving up a whopping 50% of the potential profit margin for an app to MS, for a little product page on their App store?

    When the "little product page" enables millions of people literally one click away from purchase (because they have registered payment methods) to see your product, then HELL YES that makes sense because you have an order of magnitude (or more) chance of a sale.

    You seem to have forgotten how hard it is to sell software to real people.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Hell yes it makes sense by Anonymous+Brave+Guy · · Score: 2

      And 15% of some much, much larger number is still in absolute terms much larger than 30% of a much smaller number...

      That is true, but is there any evidence that selling via Microsoft's store is likely to generate a much larger number of sales to offset the fee?

      Book publishers have been making this argument for decades to try to hide their increasing irrelevance in the online era. Of course they're justified in paying the author who did most of the hard work $2 for each $40 book sale, just look at the valuable editing and marketing work they did! Except that actually plenty of publishers just phone it in on the editing side, and new authors wind up doing much of the hard work themselves for marketing as well, and if they'd gone with a different model they might have been keeping $20-30 for each $40 book sale after other costs. Those random but realistic numbers would mean a publisher had to generate 10-15x as many total sales just to break even.

      --
      If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.
    2. Re:Hell yes it makes sense by Goragoth · · Score: 1

      Discoverability and trust are major problems for many small developers. I.e. you can throw up a webpage with your product but first people need to find it and then they need to trust you enough to enter their credit card details in some random webpage. Those are two major hurdles to overcome and it can be worth a lot of money to small devs to solve this. Of course right now the Windows store isn't a big player so the benefit is limited, but that's what MS want to solve here. By getting more devs on board they hope to make the Windows store the #1 place people go to buy Windows apps. Only time will tell if they will succeed.

  16. Have a games store more like steam with no sandbox by Joe_Dragon · · Score: 1

    Have a games store more like steam with
    no / limited sandboxing (at least multi exe and open dir's to logged in user) and no
    work shop / mods or at least open dir to install mods.
    OpenGL
    Does not need to be an Universal App
    open to dos box games / say things like classic doom with wads that can be used with your own ported exe.
    full video mode control
    let Nvidia Control Panel / ATI one link to store games.

  17. I will never work with Microsoft again. by Anonymous Coward · · Score: 1

    I wasted enormous amounts of time developing an application, getting it to build with their inane tools and waiting forever for them to accept it in the store, all the while getting insulted by their completely incompetent, might-as-well-be-robots Indian "support" "people", only to realize that the Microsoft Store is a pure scam. You don't get a single page view of "exposure". It didn't take me long to realize that it was a dead end after that, but it took me another eternity to get their fucking retards to remove the app from their store after I decided to never have anything to do with Micorsoft again.

    They are still flooding my inbox with their garbage "Developer News" spam which I've unsubscribed to countless times and added manual filters for, but it keeps showing up anyway. I would murder every single one working for Microsoft if I had the guts.

  18. 85% a good deal? by Anonymous Coward · · Score: 0

    Microsoft have 0% development costs, if they were smart and used dynamic self distributing apps via Bittorrent virtually 0% distribution costs... 1% to an APP store for their window showcasing system would be more than sufficient

  19. Keep going MS - it's the right direction by Qbertino · · Score: 1

    Between VS code, typescript, Linux subsystems, neat new hardware concepts, a new CEO and serious pressure from competitors like Google, Apple and Amazon and now this MS seems to be inching it's way back into the heart of opinion leaders, i.e. us.

    I can't complain. And who knows, I might someday check out this new surface stuff they're offering. And Win2k was the last OS of them I used.

    Isn't it nice, the wonders real competition can do?

    --
    We suffer more in our imagination than in reality. - Seneca
  20. Later this year? by Anonymous Coward · · Score: 0

    why not now? so, go start on your project and we'll see if it happens.

  21. The real problem by Anonymous Coward · · Score: 0

    Speaking as a Microsoft developer, there are two problems:

    1. Microsoft distributed my program for a "free trial" without my consent. This creates bad blood with developers.

    2. Consumers do not understand how to get money to Microsoft. Do I use an Xbox gift card? Where are the Microsoft Store gift cards when I walk into my local grocery store? All I see is Google Play and Apple gift cards.

  22. Alternatively by kelarius · · Score: 1

    I can keep 100% of the revenue by distributing it myself.

    --
    Personally I'd rather have my idiots at home glued to the TV than out doing idiotic things
    1. Re:Alternatively by neo-mkrey · · Score: 2

      But what if that is 100% of $0.00 because nobody knows about your app?

    2. Re:Alternatively by Seven+Spirals · · Score: 1

      Craaazy talk! Yeah, I'm thinking if it takes more more than 10 minutes to code, it's *not* going into the App Store where big brother is going to take a 50% cut.

    3. Re:Alternatively by jeff4747 · · Score: 1

      It's not like people are currently going to the Microsoft Store to look for apps they want. SEO on Google is far more important in getting people to your app, even if you use Microsoft Store to distribute it.

    4. Re:Alternatively by tepples · · Score: 1

      How do you expect to process buyers' payment and still keep 100%?

    5. Re:Alternatively by micahraleigh · · Score: 1

      Who do I go after if it has malicious behavior?

      Fly by night mom and pop web app?

      Pass

      I do buy games on the PS4 store

    6. Re:Alternatively by Bert64 · · Score: 1

      Open, and full of malware...
      How do i know that your website offering software downloads is legitimate and not one of the many scam sites?
      The average slashdot reader might be clued up enough to verify the legitimacy of a site, but clued up users are more likely to be running linux anyway. Most end users have no idea how to do this, and shouldn't be doing so. If you're using microsoft's os then you should be acquiring software through their store and nowhere else unless you really understand what you're doing.

      Encouraging users to enter card details and run binaries from strange websites is not a good plan, and will end up with more users infected by malware.

      --
      http://spamdecoy.net - free throwaway anonymous email - avoid spam!
    7. Re:Alternatively by Darinbob · · Score: 1

      Nobody will know about your app on the Microsoft store either. If you do care, then put up a free demo/limited version and they have to go to you to get the full applicatoin.

    8. Re:Alternatively by Darinbob · · Score: 1

      Apple does not require you to use their store in OSX. If you're trying to compare Windows to iOS then that's a bad comparison, instead compare Windows Phone to iOS, or compare Windows to OSX.

  23. I wonder... by Anonymous Coward · · Score: 0

    I wonder what they paid this crop of "editors" for plugging redmond so much.

    1. Re:I wonder... by Anonymous Coward · · Score: 0

      They paid them 95% of the $0 they got from winders app sales.

  24. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  25. To the PUBLISHER, not the Developer. by Anonymous Coward · · Score: 0

    To the PUBLISHER, not the Developer.

  26. So, they get 5-15% for doing jack shit? by NicknameUnavailable · · Score: 2

    And they wonder why they're hemorrhaging customers? You didn't have to pay to publish apps before the app store.

    1. Re:So, they get 5-15% for doing jack shit? by Anonymous Coward · · Score: 0

      And you still don't... You can still sell your app the old way through your own website. If you can convince customers to go there to buy it (an exercise that is *not* cost free)

    2. Re:So, they get 5-15% for doing jack shit? by micahraleigh · · Score: 1

      Beats the Google and Apple options

    3. Re:So, they get 5-15% for doing jack shit? by NicknameUnavailable · · Score: 1

      And you still don't... You can still sell your app the old way through your own website. If you can convince customers to go there to buy it (an exercise that is *not* cost free)

      The entire point of the Windows app store is to eliminate that option. They tried it outright with the Windows Universal framework, but that was such garbage nothing could be done with it so they abandoned it for the most part. If the app store takes off then they will lock down native apps produced outside it.

    4. Re:So, they get 5-15% for doing jack shit? by Darinbob · · Score: 1

      Which they do with their Surface RT. And no one really should be buying that product if they knew better what it was.

  27. Only eleven mentions of MICROS~1 by najajomo · · Score: 3, Interesting

    Only eleven mentions of Microsoft on the front-page :]

  28. It did make sense for publishers until it did not by SuperKendall · · Score: 1

    That is true, but is there any evidence that selling via Microsoft's store is likely to generate a much larger number of sales to offset the fee?

    There is evidence in terms of seeing top listed apps that have been there for a long time and are making a healthy profit.

    But the thing is just the facts of the situation alone are enough - like I said, millions of people with already registered credit cards, vs you and your own brand of confusing ordering interface you set up.

    I'm not saying it cannot work, just that selling your own software is hard and the ordering system can be tricky to do well, not to mention having to deal with customer service issues. Microsoft takes almost all of that away.

    Book publishers have been making this argument for decades

    For a while though, they were right. You could self-publish but you've have a rough time getting into national chains with any volume, otherwise you were going to sell a handful of copies for just about no money. Again it's all about absolute numbers, even at $2 a book if you sold a few hundred thousand copies you were still better off than 100% of a few hundred or thousand copies.

    But now that you can self-publish on Amazon, that's obviously a way better path (though there again Amazon is taking a cut, but again it's worth it for the reach).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  29. The Microsoft Store by sirber · · Score: 3, Interesting

    is a niche market filled with bad desktop apps no one wants.

    --
    Be or ben't
  30. I sense a new era beginning today by karlandtanya · · Score: 3, Interesting

    A new era in Hollywood Accounting, that is.
    If the folks (collectively; obviously you can have more than 1 coder on a project) that actually write the code get 1% of gross for longer than the time it takes for Microsoft to gain control of the project I'd be stunned.
    Heck, I'd be surprised if it happened at all. Maybe to one or two "loss leader" projects so they MS can trot those out and say "You, too can become rich selling magazine subscriptions in your free time and summers".

    --
    "Reality is that which, when you stop believing in it, doesn't go away." - Philip K. Dick
  31. What's a Microsoft Store? by Opportunist · · Score: 3, Insightful

    I have no XBox, so I have to ask... hey, wait, I remember something, from when my Laptop with Win10 arrived and I removed a bunch of preinstalled junk... I think I remember something like this flying off the SSD with a bunch of other useless crap, could that be it?

    What is it for?

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:What's a Microsoft Store? by Darinbob · · Score: 1

      It's built-in to the OS now. You odn't have to use it, and you actually can't use it at all until you register an account with Microsoft (which is 10% optional at the moment).

    2. Re:What's a Microsoft Store? by Anonymous Coward · · Score: 0

      You can actually launch the store, update any apps already installed, and install any free apps without signing into a an MS account. The only time you need it for the store is if you wanted your purchase history, app history or if you wanted to buy anything.

      Otherwise you do not need an MS account to use it, again unless you plan to purchase which makes sense as the licenses to the product are tied to your account...

      Compared to Google and Apple, its actually better in this regard...

  32. Doesn't matter by Anonymous Coward · · Score: 0

    Whatever deal Microsoft offers today, in a couple years they will alter the deal. It's what they do, over and over again.

    Microsoft isn't the only company that seems to do everything they can to eliminate all trust anyone has in them, and to sink every last bit of credibility they ever had. But though not the only one, they are certainly Grand Masters at it.

    1. Re:Doesn't matter by Darinbob · · Score: 1

      It's like they think they have a captive market that will never leave. Maybe they need to take a lesson from cable companies before it's too late.

  33. 95%of nothing is what? by Anonymous Coward · · Score: 0

    You could make money on 85% if users actually bought these apps. Its not about how much percentage developers get, its how many users buy their apps to begin with. Obviously not very many.

  34. Zero pounds from me by TJHook3r · · Score: 1

    I must be weird, I haven't bought anything through the app store, ever.

    1. Re:Zero pounds from me by david_thornley · · Score: 1

      I tried bringing up Minesweeper in Windows 10, to get a harder-to-use version that advertised that I could get an ad-free version by paying money. Every time I think about the Windows Store, I remember that.

      Is there anything interesting on it?

      --
      "When you have eliminated the unacceptable, whatever is left, however improbable, must be the truthiness" - Holmes
  35. lol!!!! by Anonymous Coward · · Score: 0

    You mean to say "Microsoft will steal 5% of revenue from app developers"

    Jesus, way to spin that bullshit

  36. MS Money by antdude · · Score: 1

    I thought this was about the software: https://en.wikipedia.org/wiki/... ...

    --
    Ant(Dude) @ Quality Foraged Links (AQFL.net) & The Ant Farm (antfarm.ma.cx / antfarm.home.dhs.org).
  37. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  38. Ageism by Doctrinsograce · · Score: 1

    It would entice me! However, ageism is such a problem now, that I wouldn't have a chance. They'll get some young fellows who pretend to be developers.

  39. Money. by dddux · · Score: 1

    Microsoft's only strength is money and many mind challenged fanboys who know no better. When the money runs out, the fanboys will find another deity to worship. MS is dying.

    --
    "It is no measure of health to be well adjusted to a profoundly sick society." - Jiddu Krishnamurti