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Magic Leap Finally Demoed Its Headset And It Is 'Disappointing' (digg.com)

From a story on Digg, via DaringFireball: Magic Leap, the secretive augmented reality company that has raised $2.3 billion, finally demoed its long-rumored, much-vaunted headset on Wednesday (and announced that the headset will ship this summer). It was disappointing. Magic Leap has promised big things -- remember the tiny elephant in your hands? Remember that whale jumping out of the gym floor? But the animations demonstrated on Wednesday fall short of those promises. Waaaay short. An executive with Magic Leap, which has long remained tight lipped on its roadmap and commercial availability of its products, said on a Twitch livestream this week that the Magic Leap One, a developer-geared headset, will ship this season. (Summer ends September 22, so the company has 10 weeks to meet its self-imposed deadline.)

62 of 107 comments (clear)

  1. I'm shocked! by Anonymous Coward · · Score: 1

    How could something so mysterious not work the way they lied to us!

    1. Re:I'm shocked! by Anonymous Coward · · Score: 1

      But but but 3D printers and technology gets better!

  2. Re:But don't forget by Anonymous Coward · · Score: 1

    "What is it with this blind faith in technotoys?"
     
    Mostly cheerleading and nothing more.
     
    Remember when Google Plus was going to bury Facebook? Remember when Linux would be on every PC in the nation and Microsoft would be bankrupt about a decade ago? Remember when iPhones were going to disappear and everyone was going to be carrying an Android*? Remember when Amiga was going to overtake IBM compatibles? What about the bright futures of Steam Machine, Google Glasses, Google Wave, 3DTV?

    We could probably have pages full of what people around here thought was going to be a game changer that fizzled. I've always said; If you want to know the future of a market, do the opposite of what the Slashdotters have to say about it.

    * As close to a reality as the fanbois have ever come in their predictions.

  3. Digg? by sproketboy · · Score: 5, Funny

    What is this, 2006?

    1. Re: Digg? by Anonymous Coward · · Score: 2, Funny

      Dude you're on slashdot still

    2. Re:Digg? by msauve · · Score: 5, Funny

      No. Slashdot. It's 1998.

      --
      "National Security is the chief cause of national insecurity." - Celine's First Law
    3. Re:Digg? by freeze128 · · Score: 1

      Disappointing VR? No, it's 1991!

    4. Re:Digg? by fat_mike · · Score: 1

      The tech industry works in waves. I lost a lot of money in 1999 when VA Linux went public at $324 a share. I'm older now (obviously) and am more conservative in my investments. I should have invested in the online Porn industry, I'd own an island by now. https://www.cnet.com/news/10-y... Waves. Everything comes and goes.

  4. Unfortunate by phantomfive · · Score: 2

    That is unfortunate, but expected. It would b e really great if we had something that looked even remotely close to their demo.

    --
    "First they came for the slanderers and i said nothing."
    1. Re:Unfortunate by Excelcia · · Score: 1

      It'd be really great if they offered a product that could make people who were wearing look like they weren't. Because I'm not walking around in that.

    2. Re:Unfortunate by AmiMoJo · · Score: 3, Informative

      AR is very difficult because of lag. You need a sensor that accurately measures head movement or position. Measurements take time, transmitting the measurement takes time. Then you have to incorporate that into your 3D model, render it and send the rendered image to the screen.

      Unlike VR where the rendered image is all you can see, by now the background you are rendering over has already moved.

      Add on sensor error and jitter that needs smoothing out and AR is always gonna look pretty janky until we get those latencies down by an order of magnitude or more.

      --
      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
    3. Re:Unfortunate by Actually,+I+do+RTFA · · Score: 1

      The Hololens didn't suffer from sensor error, jitter or lag. It did suffer from a $3,000 price point and a too small FOV

      --
      Your ad here. Ask me how!
    4. Re:Unfortunate by Actually,+I+do+RTFA · · Score: 1

      I'm not sure how screen size relates to sensor input.

      --
      Your ad here. Ask me how!
  5. Shipped in Summer by orlanz · · Score: 3, Funny

    Remember those three devices at the demo? Yup we shipped those. One went to our CEO. Another went to the traveling sales guy. And the engineers demanded their prototypes so we gave one back.

    All shipped. And guess which season that was in? Yup, Summer. Goal met, booya!

  6. Is anybody suprised though? by wardrich86 · · Score: 1

    The headline might as well read "Magic Leap Finally Demoed Its Headset And It Is 'Disappointing' [to the Surprise of Absolutely Nobody]"

    1. Re:Is anybody suprised though? by gravewax · · Score: 1

      There were quite a few deluded individuals on here and elsewhere defending their claims.

    2. Re:Is anybody suprised though? by Archangel+Michael · · Score: 1

      I'm one of those people who don't see a good use case for AR stuff, unless it completes 75 points from the following Killer App options.

      50 points Porn
      25 Points Business
      15 Points Gaming
      10 Points Education/Training
      25 Points (Unknown Use Case 1)
      15 Points (Unknown Use Case 2)
      10 Points (Unknown Use Case 3)
      50 + Points (Technological Breakthrough making it much much cheaper and significantly better than current tech)

      The killer would be Porn and just about any other combination, and probably wouldn't require a Killer App in any other category, just moderate usefulness. I could foresee a number of scenarios where Porn doesn't even have a Killer App, its just that would be the easiest way to success. Also, keep in mind that a number of these have crossover potential. A good use case for Education/Training would bleed over to Business, and probably Unknown Use Cases. Speaking of Unknown Use Cases, those are exactly what they say, use cases we never dreamed of before someone else came up with a "killer app". There are three, first one always gets 25 Points, and second 15, and third 10.

      The last one is something that I think could be where the actual use case takes over. For example, if someone figures out how to have an inexpensive brain implantable AR tech it would break this wide open.

      BUT .... Until those conditions apply, it is just Tech searching for a problem to solve.

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    3. Re:Is anybody suprised though? by gravewax · · Score: 1

      I can just imagine the VC faces when they see the real demo. half terrified and hoping for the right response too "ha ha, come on guys it isn't April 1st we need to see the real demo"

    4. Re:Is anybody suprised though? by Archangel+Michael · · Score: 1

      I wouldn't call fly through cgi to be AR, and those have been available for a while (in 2D space). 3D version is more immersive, but only incrementally so.

      MY vision of AR is something like walking live through a building and seeing everyone's name over their head, and where their offices are and stuff like that. Or perhaps using the 3D space to demonstrate a design change over the top of the current space (live walk through). Or perhaps directions (Waze like) through an airport from gate to gate, with time indicators showing you updated boarding info....

      I can imagine a large number of AR cases, but is it worth a $300 headset and the technical headaches associated?

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
    5. Re:Is anybody suprised though? by RespekMyAthorati · · Score: 1

      It never ceases to amaze me just what bloody suckers these famous VC investors can be.

  7. Impressive to me by 110010001000 · · Score: 1

    Actually to me those short demos were impressive. They demonstrate the AR interacting with the physical world (walls, hands, etc). I never saw the original marketing demos like the "whale" or "elephant" or anything though.

    1. Re:Impressive to me by Dan+East · · Score: 4, Interesting

      When he blocked the rock with his hand the rock was rendered over top of his hand, not behind it. That totally breaks the immersiveness of the AR.

      --
      Better known as 318230.
    2. Re:Impressive to me by 110010001000 · · Score: 1

      From what I saw the rock had passed the hand already, so the rock shouldn't have been broken at all. That is kind of lame, but it looks to me like the "hitbox" was too big for the rock. I am not expecting much beyond the Hololens though, because there is no magic here - just programming.

    3. Re:Impressive to me by grumbel · · Score: 1

      It's not very impressive because Microsoft has done all the same with Hololens already two years ago and Microsoft had far more polished content to show. For the billions that MagicLeap had in funding, everything they had to show for so far as been really underwhelming. It's not like people expected the elephant/whale stuff to be real, but what MagicLeap has shown doesn't even remotely get anywhere near that, it doesn't even try.

    4. Re:Impressive to me by CanadianMacFan · · Score: 1

      That's why nobody is surprised that this demo is disappointing. The whale and other demos they gave in the past were supposed to have been done with their system. What the company has said that they have been doing in the time since them in shrinking the system down to something a person could wear. With this demonstration of a cowardly, rock-throwing creature that we've seen done before (and seen better on our phones) it is disappointing and one has to wonder where $2.3B of investment money has gone. It surely could have gone to better uses. Like a real robotic creature that throws 3D printed "rocks" at you using sensors to find you and AI to learn from misses.

  8. Well no shit by DrXym · · Score: 1

    Hype and bullshit fantastical claims rarely translate into viable real world products.

  9. AT&T Partnership/Investment by ebonum · · Score: 2, Interesting

    All other VR companies will have to pay oppressive fees for "fast lanes".

    Magic Leap doesn't have to work well. It has work well enough and be the only choice.

  10. Re:2.3 billion? Party like it's 1999 by cre1mer · · Score: 1

    It's 1999 all over again!

    Really? I haven't noticed Uber drivers giving out stock tips.

  11. And! And! by Anonymous Coward · · Score: 2, Funny

    It can test for 99% of all life-threatening diseases from only one drop of blood! And best of all, ANYONE'S BLOOD! Doesn't even have to be yours! This is technology, people. TECHNOLOGY! PEOPLE!

    1. Re:And! And! by Opportunist · · Score: 1

      Wrong investment scam.

      --
      We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  12. Re:But don't forget by JackieBrown · · Score: 1

    Considering he only posted twice after that one and that was over a year ago, I think you're "I told you so" will be missed

  13. Eh.... by Junta · · Score: 1

    Two disappointments from the video: latency (the rock reacts to the hand well after the hand was there) and the translucency (everything is 'ghosty', a persistent problem for AR to present 'real' seeming things).

    However, it did seem to do a serviceable job with fixed hard surfaces (floor and wall) and would probably be good enough to do the 'whale out of the floor' animation.

    --
    XML is like violence. If it doesn't solve the problem, use more.
    1. Re:Eh.... by Hodr · · Score: 1

      And I seem to remember a couple of articles that indicated that MagicLeaps innovation wasn't so much the AR as the optics. Being able to project light into the eye, vs just putting up a see-through overlay.

      The advantage being solid looking virtual models, not ghostly. If they are ghostly, then might as well use a hololense or any of the other myriad crap AR glasses (and yes, they are crap. I have two hololense kits in my office that I can't even get the interns to play with).

    2. Re: Eh.... by AmazingRuss · · Score: 1

      Smear peanut butter on them. Interns love peanut butter.

    3. Re:Eh.... by Junta · · Score: 1

      I'm with you there. Some things the camera wouldn't be able to capture that was being bragged about (different planes of focus, though this is something I personally haven't been bothered by in my VR experience).

      Either way, being *way* later to market and seemingly no better than the 'lame' AR already there does not seem like it was worth the investment..

      --
      XML is like violence. If it doesn't solve the problem, use more.
  14. And this is surprising, how? by OneHundredAndTen · · Score: 1

    More vaporware. That happens all the time. $2.3B? The idiocy of some is vast.

  15. Re:Judge based on video by DrXym · · Score: 1

    I'm not sure you needed to see the video at all to know how likely it was to be terrible. Just looking at the state of the art in AR or VR and compare to the ludicrous videos they used to hype this project.

  16. Who wants one... by Oswald+McWeany · · Score: 1

    Obviously, there is at least some demand because people are making them; but I really can't see VR being all that popular (beyond a fad hype at first). It feels to me like one of those things, that, whereas "cool tech", not something with a lot of sticking power.

    Remember the Wii, the Kinect for Xbox. Those were really cool at the time- and for a while incredibly popular... but people went back to a keypad and a screen. VR will be cool and aweinspiring at first- and maybe for 5 years will be popular and a must have... but I can't see it really taking off- not this generation anyway. Who really wants to strap something to their face to play a game?

    After an initial success it will go the way of the Wii and the Kinect.

    --
    "That's the way to do it" - Punch
    1. Re:Who wants one... by TheDarkMaster · · Score: 1

      The problem with Kinect is similar to the VR problem: Expensive, difficult to make it work and inaccurate.

      --
      Religion: The greatest weapon of mass destruction of all time
    2. Re:Who wants one... by spire3661 · · Score: 1

      VR is NOT inaccurate. Lighthouse tracking boasts sub-millimeter precision.

      --
      Good-bye
    3. Re:Who wants one... by LordWabbit2 · · Score: 1

      go the way of the Wii and the Kinect.

      I used to live in a suburb (and city) with a very high level of crime. I got broken into 5 times and they always left the Wii, took the XBox, the playstation any screens etc. but they never took the Wii. I don't think it's going away, unless I throw it away, and I wouldn't do that. It's so easy to crack and you can download almost any game made for it online. I may not use it much myself anymore, but I find it invaluable to keep kids occupied. Netflix also used to work on it, but something changed and it seems Nintendo no longer maintain the plugin. What is hard to find however are the individual controllers, invariably they come with another full Wii system, which is what I eventually had to buy just so that I had more controllers, it's a bit of a pain sharing the things, especially since I insist people use the strap. I don't want a Wii controller embedded in my display (or cat).

      --
      There are three kinds of falsehood: the first is a 'fib,' the second is a downright lie, and the third is statistics.
    4. Re:Who wants one... by RespekMyAthorati · · Score: 1

      Lighthouse tracking boasts sub-millimeter precision.

      Lighthouses are easy to track.
      They don't move.

  17. Re: But don't forget by mSparks43 · · Score: 1

    Worse, Android is linux AND java. Hipsters everywhere cry into their caramel lattes everytime it crosses their mind.

  18. Re: 2.3 billion? Party like it's 1999 by AmazingRuss · · Score: 1

    Tech bubble? Add housing, stocks, and bonds.

    Its an everything bubble this time

  19. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  20. Re:But don't forget by bobbied · · Score: 1

    Ah.. Homophones.... Part of what makes English fun..

    Your write! I new it two!

    "Sow" they said "Wee new to. Wye waist thyme hear?

    "For their's know weigh too sea awl en one seen.

    --
    "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
  21. A venture capatilist and his money... by bobbied · · Score: 1

    Are soon parted. All you need is a good story and a slick prototype.

    --
    "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    1. Re:A venture capatilist and his money... by 110010001000 · · Score: 1

      All you need is a bigger company who will spend $10 billion to acquire it from the VC.

  22. Re: But don't forget by Zero__Kelvin · · Score: 2

    You must be very young / inexperienced. Throughout the history of high technology many predictions fell short while in other areas there has been rapid advancement that nobody anticipated. While their predictions didn't hold up in this case there is no reason why it couldn't have happened. You seem to be saying that anyone who had hopes and faith in a technology that didn't take off as hoped is a rabid technology fanboi. That is ridiculous.

    --
    Guns don't kill people; Physics kills people! - John Lithgow as Dick Solomon on Third Rock From The Sun
  23. AR is stupid by xtal · · Score: 1

    I don't see the appeal until the projection scheme is unobtrusive; aside from some specialty applications, nobody is going to want to hold up a phone or ipad either.

    No problem pouring one out for the early adopters funding things, but nobody wants to wear stupid shit on their head while they're interacting with the real world. Figure out how to do this with a contact lens? Yeah, now you're talking.

    More anxious to see 4K VR, and that doesn't need materials advances to happen.

    --
    ..don't panic
    1. Re:AR is stupid by HornWumpus · · Score: 1

      The fastest video cards in the world don't render fast enough for 4K VR. Two 1080Tis SLIed together wouldn't get you 60fps on anything but very simple scenes.

      Moore's law is on it though. Give it a few years.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    2. Re:AR is stupid by HornWumpus · · Score: 1

      They exist. The graphics cards to render a complicated scene on them doesn't. Perhaps if you SLIed a couple of, brand new, high end professional rendering cards.

      You can put a 4k phone into a Google glass, don't expect much framerate.

      --
      John McAfee 'It was like that time I hired that Bangkok prostitute; to do my taxes, while I fucked my accountant'
    3. Re:AR is stupid by RespekMyAthorati · · Score: 1

      Moore's law is on it though. Give it a few years.

      By then everybody will be demanding 16K VR.

  24. Re:2.3 billion? Party like it's 1999 by rkordmaa · · Score: 1

    I have noticed Chinese advising that buying property that has barely started construction is "the best investment there is"

  25. Re:But don't forget by AuMatar · · Score: 1

    Everyone is carrying an Android- market share is over 80% world wide. iOS isn't going to go away anytime soon, but it will end up just like MacOs did in the 90s.

    --
    I still have more fans than freaks. WTF is wrong with you people?
  26. Too early to say, key is in display by SuperKendall · · Score: 1

    The demos sensor-wise don't look like anything better than what the hololens could achieve (and maybe not as good, though it's hard to say if that's hardware or demo programming). The field of view of the AR looks way better than the last Hololens I tried (the Hololens just had an AR overlay over a fairly small portion of what you could see in front of you and the ML demos displayed an edge-to-edge red line overlay).

    However I always thought the point of Magic Leap was a much better DISPLAY, which not of us here can judge without trying the actual device. Looking at videos is not going to tell you what it is like to look through the googles, it may be that actually viewing the display is person looks loads better than current VR/AR gear.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  27. Re:But don't forget by HeckRuler · · Score: 1

    I mean.... it really doesn't take much. A phone and some lenses. Aligning them so things are in focus is a bit of a bitch.

  28. Re:2.3 billion? Party like it's 1999 by Insanity+Defense · · Score: 1

    I have noticed Chinese advising that buying property that has barely started construction is "the best investment there is"

    Started construction? Around here they sell condos not only before the old building is torn down but when the selling company seems to have no plan to actually build it themselves, they collect deposits then sell the project to someone else if they can find a buyer.

  29. Re: But don't forget by harperska · · Score: 1

    In what way is an android PHONE a Linux PC?

    Crowing about android in response to calling out the failure of "Year of Linux on the Desktop" to ever materialize is blatant moving of the goalposts.

  30. Re:But don't forget by mfnickster · · Score: 2

    You know what tech I would like?

    A robot arm that takes the disc out of the Xbox, puts it back on the shelf, and loads a diferent disc.

    THAT would be a game changer!

    --
    "Slow down, Cowboy! It has been 3 years, 7 months and 26 days since you last successfully posted a comment."
  31. VR is disappointing by TJHook3r · · Score: 1

    Wake me up in 10 years. I want a holodeck or nothing!

  32. Re:KNACK 2 BAYBEE by Plus1Entropy · · Score: 1

    It's a mastapeece.

    --
    Only crack the nuts that crack. You don't put the ones that don't crack in the sack.