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Microsoft's Plan To Try To Win Back Consumers With 'Modern Life Services' (zdnet.com)

It's not a secret that Microsoft hasn't been winning the hearts and minds of consumers lately. Killing off products like the Groove Music service, Microsoft Band fitness tracker, and Windows Phone have left many questioning whether Microsoft's grand plan is to simply focus on business users and leave consumers to its competitors. But at the company's Inspire partner show this week, Microsoft execs told partners that Redmond isn't giving up on consumers. From a report: Yusuf Mehdi -- whose new title as of June 2018 became corporate vice president of Modern Life and Devices -- led a session at the partner show in Las Vegas, Nev., where he outlined the company's vision for what officials plan to christen "Modern Life Services." Microsoft's core value proposition is productivity, he said. Microsoft is targeting so-called "professional consumers" with these services, Mehdi said. Microsoft officials believe because the company already "owns the work calendar with Outlook," that it has a foothold in working to blur the line between consumer and commercial activities. What, exactly, will qualify as a Modern Life Service? Mostly they will be apps, services, and features that Microsoft already makes available or soon will in Windows, Outlook, and PowerPoint, but which officials will attempt to position as well suited to the needs of professional consumers on Windows PCs, iPhones and Android phones.

41 of 82 comments (clear)

  1. nobody wants outlook by Anonymous Coward · · Score: 5, Insightful

    Nobody ever wants outlook, they're just stuck with it. Most people aren't going to want their personal emails and appointments in that clusterfuckl. Nobody loves your products, Microsoft. We're just fucking held hostage by them. Try not to confuse the two.

    1. Re:nobody wants outlook by DogDude · · Score: 1, Funny

      Eh, I most definitely want Outlook. Nobody makes anything that comes close to Outlook + Exchange. And, it's super cheap.

      --
      I don't respond to AC's.
    2. Re:nobody wants outlook by mcswell · · Score: 1

      Outlook seems to work fine for me, both email and calendaring. A few things I don't like, like the enormous file icons in Outlook 2016 (fresh in my mind, because we just graded from 2013), and the fact that you can't tell by looking whether it has keyboard focus. Oh, and that lousy ribbon... But I've got gripes about the UI on lots of software (I'm looking at you, Chrome), and overall Outlook no worse than most. My email client at home is TBird. I prefer its UI, and especially the Nostalgy plugin that makes it a breeze to file emails. But it's slow as all get-out, just plain freezes from time to time, and randomly decides to re-download every IMAP folder I have. That said, I've never seen an email client that I prefer to Outlook or TBird. (Don't get me started on webmail, I despise it.)

    3. Re:nobody wants outlook by Your+Average+Joe · · Score: 1

      The Italian Gambino family had a well organized system of protecting businesses in New York. They missed out on getting the suburban dwellers to subscribe to the insurance plans they had and where are they now... The good old days just do not last.

      Maybe Microsoft should team up with organized crime and sell services, you know, protection from those hoodlums braking your windows at night...

      --
      Your Average Joe
    4. Re:nobody wants outlook by thegarbz · · Score: 1

      Nobody ever wants outlook, they're just stuck with it.

      I could not disagree more. That is one thing that I greatly miss on Linux is a comparable office management suite. No not an email client, a system that connects email, calendars, skype calling, group management, tasks, and notes all together in a very configurable way.

      Nobody loves your products, Microsoft

      Nobody "loves" any products. Nobody normal anyway. "Loving" a product would make you a fanboi. Instead we use products suited to the task, and in that regard Outlook has no competitor, and we sure as hell aren't held hostage by it.

      errr. We're talking desktop outlook here. That abomination of Outlook365, and that irrelevant thing on the mobile can GTFO.

    5. Re:nobody wants outlook by mcswell · · Score: 1

      Thanks for the pointer to EmClient, I'm downloading it now to check it out. I would find it hard to do without TBird's Nostalgy plugin, which makes filing msgs a breeze; but I'll see how EmClient handles that.

  2. Consumer, we havent forgotten about you! by Anonymous Coward · · Score: 4, Insightful

    We come bearing APPS!

    Microsoft Execs have no clue what modern day life outside of business is other than a possible revenue stream that they haven't tapped yet. If they really want to win hearts and minds then they could just easily give users back control of their hardware, but we all know that will never happen.

    1. Re:Consumer, we havent forgotten about you! by Strudelkugel · · Score: 2

      Too bad they botched Windows Phone, though. I still think it had the best UI - Somewhat better than Android and a lot better than iOS.

      But I also liked Clippy, especially when printing. Sorry, probably TMI.

      --
      Imagine how much harder physics would be if electrons had feelings! -Feynman, maybe
    2. Re:Consumer, we havent forgotten about you! by BeanThere · · Score: 1

      Smartphones "should have" started usurping the desktop by now, but for various reasons (no serious innovation in that direction from big players, and no focus on turning smartphones from 'non-dumb appliances' into real serious OS's / computing devices), so desktop computers remain the only way to do real "serious" work ... this actually remains Microsoft's 'hidden strength' and they should be focusing on that, rather than trying to 'me too' what Google have done (Apps and their App Store, invasion of privacy etc. .. they're trying to copy Apple and Google, but they don't have the market position of either on phones to pull it off).

      The mess that is the new Skype (that Microsoft are excitedly bragging about) is just one example ... they want to drop Skype Classic already, yet the new Skype App can't do basic things (like have two open at once, message syncing doesn't even work properly, their 'Skype Web App' is even more of a mess).

      People aren't mass-adopting smartphones and privacy-invading [cr]Apps because they're 'better than desktop/notebook computers' .. they're adopting smartphones because they need a phone anyway, and smartphones are occupying that niche, and have some benefits like built-in maps/GPS.

      What MS should be trying to do, I think, is focus on trying to make desktops cheaper (e.g. ARM-based Windows? Cheaper OS?) - Intel have been helping dig Microsoft's grave by keeping PC's overpriced (new competition from AMD may help that slightly). None of this is easy; they have their work cut out for them.

    3. Re:Consumer, we havent forgotten about you! by exomondo · · Score: 1

      I actually thought Windows Phone was just fine (also webOS, Meego and a few others) but they were all too late to the game and just didn't offer any innovation or compelling reason to switch from the incumbents. You can't just enter an established market with a me-too offering and expect to capture any of that market.

    4. Re:Consumer, we havent forgotten about you! by Anonymous Coward · · Score: 1

      Well, for one thing, on Linux by default it does not allow some creepy company that I do not really know to reach in and muddle around with the guts of my machine like some Orwellian nightmare.

      Also what updates Linux does do will not cause disruption in your work, which is not really something Linux 'does' per say as much as just its general architecture is better in a lot of noticeable ways and the updates not causing reboots is just one of many.

      Really it is more that when you use Linux your system is going to just do what you tell it to do, it is not that it does anything more or anything less, it just does the things you expect a computer to do really really well. With Microsoft it will not do anything you want it to do very well, it is unstable, the gui is not very intuitive or user friendly, it spies on you, advertises to you, shuts itself down, bricks itself.

      Using Microsoft products is like having an unstable heroin addict running your hardware. You need to babysit it, you will have to put forceful measures of control in place just to co-exist in peace and you can never ever trust the damned thing again.

  3. Well, they could try making a sensible OS again. by Anonymous Coward · · Score: 1

    Crazy, I know.

  4. oh, new buzzword: "Modern Life Services" by AlanBDee · · Score: 4, Insightful

    Adding "Modern Life Services" to the list of buzzwords that mean nothing.

    1. Re:oh, new buzzword: "Modern Life Services" by grep+-v+'.*'+* · · Score: 2

      Adding "Modern Life Services" to the list of buzzwords that mean nothing.

      Au gratin, I mean contraire -- I beg to differ. This is a WONDERFUL turn of phrase that describes things exactly:

      1: Modern: Current, Available, Bad, Cool, In-demand, Wanted -- not that OLD icky thing that's always worked.
      2: Life: Length of usage. You'll ALWAYS want this item and won't want to be without it. Without Life you've got Death, and you don't want to think about THAT.
      3: Service: We tell you that we'll do stuff for you for MONEY. And then you pay us! And on good days -- if we're bored enough -- we might actually do something. Won't YOU be surprised! But if not, you'll pay us anyway.

      --
      If the universe is someone's simulation -- does that mean the stars are just stuck pixels?
  5. here's an idea.. by Anonymous Coward · · Score: 5, Insightful

    go back to your roots:

    to an operating system that stayed the fuck out of the way, didn't peddle "apps" or subscriptions, and let you go about your own business..

    to applications that ran on your own computer and let you focus on your job or task.. without constant nagging about online 'features'..

    the constant push online... constant interruptions for ads (excuse me, i mean "notifications").. and continuing to harvest user data without limits, no bounds, without transparency.. will all just fuel your demise. you're fading because you're doing all of this now.. if you do it even more, you aren't going to 'win us back', you're going to push us further away... right into the waiting arms of a competitor.

    1. Re:here's an idea.. by drinkypoo · · Score: 1

      So go back to nt351? Because everything went sharply downhill in nt4.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    2. Re:here's an idea.. by ip_freely_2000 · · Score: 1

      As a shareholder: No. There's no money in it. Microsoft has to monetize absolutely all it can or it will fuel their demise.

    3. Re:here's an idea.. by Anonymous Coward · · Score: 1

      continuing to harvest user data without limits, no bounds, without transparency..

      Without transparency? It's all detailed very specifically right here:
      Basic Level
      Full Level

      It details what data and what events get sent. Personally I use macOS for all of my personal computing but for a lot of my professional work I need Windows applications. After reading through those pages and considering what I use my Windows system for (mainly Photoshop, Maya and a variety of other content creation applications) I don't see any significant issues.

    4. Re:here's an idea.. by drinkypoo · · Score: 1

      Look if you're going to pull out old shit and talk like you remember.. NT4 was fine. A decent upgrade to NT 3.5x.

      Look, if you're going to talk like you know more than I do, you're going to have to account for the fact that NT4 merged the kernel and GDI memory spaces to improve rendering performance, and that's when NT reliability went away. NT3.51 was a rock in the sense of stability, NT4 was a rock in the sense of a paperweight.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  6. Too late by Anonymous Coward · · Score: 1

    Went Linux in 1998 and never going back. Been a sysadmin since and Windows and Microsoft are pillars of intransigence. Licensing is hideous, is difficult to keep up with in the enterprise, and this is on purpose. I've helped organisations move completely to open source and never look back. Ernie Ball did this as a corporation and also never looked back. Plenty of corps use Red Hat and LibreOffice exclusively and do just fine. Microsoft doesn't care about interoperability or the customer in the long run. They care about revenue. The fact they bought GitHub is unnerving, as they control the very repository of millions of projects and billions of lines of code. I'd not be surprised if in the near future, people bail and go back to SourceForge or something else new that springs up to fill the void.

  7. Modern Life Services... by Zorro · · Score: 2

    Welcome to Microsoft how may we monitize and screw up your whole life for profit today?

    1. Re: Modern Life Services... by pinkushun · · Score: 1

      "Marketing, marketing, marketing!"

  8. Here's an idea... by bobbied · · Score: 1

    How about porting Media Center in a way that allows protected content to Windows 10 and improving it by letting Xbox-One work as a viewer like the 360 can?

    Why?

    Because, that's about the ONLY reason I keep running windows at home because it's the only way I can record and view protected content with my cable card tuner.

    --
    "File to fit, pound to insert, paint to match" - Aircraft Maintenance 101
    1. Re:Here's an idea... by edi_guy · · Score: 1

      Same here. WMC was/is still the best IMHO. Don't have cable but like to record OTA TV from time to time. Kept Windows 8 because of it. In theory taking a shot at Apple/Google/Amazon on the consumer level should be straightforward, but if they just try to copy an Alexa speaker or Google home speaker they'll lose. Instead they might seriously try resuscitating Skype. Some sort of TV adapter with a Kinect style trackign would be great for families. Sadly they let Skype wither into Corporate oblivion and Facetime has eaten their lunch.

  9. Yaawwwwwwwn by Camarillo+Brillo · · Score: 1

    {Wake me up when Microsoft does something interesting and useful.};

  10. Microsoft's doomed efforts to win back customers by Anonymous Coward · · Score: 3, Interesting

    Microsoft (and everyone else) should remember this when they think about making moves likely to piss a lot of customers off. What can they do to win me back as a customer? Great question... Well, do they by any chance have a time-machine, and the ability to go backwards in time and prevent the company from acting like a bunch of goddamned fucking dickheads? No? Well, then nothing. There is literally nothing Microsoft can do that will induce me willingly to give them another goddamned fucking penny for anything under any circumstance whatsoever.

    The way I see it, holding this line (and if everyone else would be so kind as to do the same) could help dissuade other companies from engaging in the kind of fucked-up jackassery Microsoft has indulged in in the past. They need to understand that actions have consequences, that they can be far-ranging, and that if we just forgive Microsoft and start buying their miserable shit again, it will only encourage OTHER corporations, whom, as you'll recall, we have almost no power over since they've bought almost every one of our corrupt, useless, spineless, gutless, heartless, dickless, brainless, feckless, worthless, puppet politicians, the only way we can check corporations and the way they treat us, is to hold the line, and deny them our money (to the extent we can, obviously when they go around us and bribe our public oaf-ficials and get government contracts, that's our money they're stealing and there's nothing we can do about that... but besides that,) especially if and when alternatives exist, and the more we do that, the more alternatives there can be, (and hence, there will be,) and the better the quality and more reasonable the price we will be able to get them for.

    Try not to forget there was a time when Microsoft, using illegal and unfair anti-competitive business practices, virtually destroyed all their competition, NOT because their products were better, (they were demonstrably inferior in most respects,) but because their greed was rewarded in a new business/financial/economic sector that due to its nascence, no one knew exactly how it worked or how to regulate it properly for the longest time, before the law caught up with them, and others could adapt to the damage they were doing. The result was the so-called Microsoft Tax, where you ended up paying Microsoft whether you wanted to or not, (hence the term, "tax") whenever you bought a new computer because the company you bought it from (with few exceptions) would have an involuntary arrangement with Microsoft in which Microsoft was paid a licensing fee for their wretched malware by the computer manufacturers when you bought one of their machines, whether you wanted a copy of that pile of fetid, steaming dogshit they called "Windows" or not. (The alternative to a company installing Windows with every system they sold was not being allowed by Microsoft (under the terms) to install Windows on ANY machines they sold, which was an effective death sentence for the company, unless of course their customers weren't drooling submorons who didn't want to use a pile of shit like Windows, which simply wasn't the case with most of the home PC market, or unless the company made its own OS to compete with it... like... Sun Microsystems, for example.

    (Hahah, you thought I was going to say, "Apple," didn't you? Yeah, I actually meant Apple. There wasn't a whole lot of space for competing operating systems; the only way for a new one to really get its foot in the door was for it to be offered for FREE, (i.e., GNU/Linux) and even THAT has trouble with adoption, despite it CONTINUING to be free, over a quarter century later...)

    Even if you didn't use Windows, such as if the first thing you did with a new computer is slap a new hard drive in it, and install GNU/Linux or one of the variety of flavors of BSD... for quite a while,... you still paid for Microsoft's shitty excuse for an operating system which could be just as well described as a malware delivery platf

  11. Re:Well, they could try making a sensible OS again by Anonymous Coward · · Score: 2

    Wait, you mean actually fixing the horrific dark patterned UI disaster of a data mining hacky cloud based microsoft thin client called windows 10?

    Are you serious man? Fixing their flagship OS that comes with preinstalled games, has a broken user interface, has 5 different right click context themes, and error messages of "something happened?"

    Actually implement QA again and fix the long standing horrific user interface bugs?

    Get a grip.

  12. Re:Trump is a traitor - now more than ever. by reboot246 · · Score: 1

    I found out today what Trump and Putin were talking about during their private meeting.

    They talked about golf and grandchildren!!
    (Just like Bill and Loretta on that plane.)

  13. Windows 2000! by catsRus · · Score: 2

    Microsoft if you can make windows 2000 work with all the new hardware and security, then perhaps we can talk about buying something from you. Microsoft would never do this because the best system i ever had was Windows 2000 running opensource software for my needs.

  14. An Idea by Ol+Olsoc · · Score: 2
    How about making an operating system that doesn't bitch things up when it updates, doesn't blue screen, and isn't a piece of unalloyed feca l matter?

    That would be a damn fine first step.

    --
    The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
  15. Hey Microsoft, this one's simple! by Snotnose · · Score: 4, Insightful

    Quit fucking rebooting my fucking laptop without fucking asking me, fuckhats!

  16. Translation of story into microsoft agenda by originalGMC · · Score: 1

    Microsoft: "feed my AI so I can sell ________ to you, because I want to know you want it before you do."

    1. Re:Translation of story into microsoft agenda by mcswell · · Score: 1

      To be honest, that sounds like Google. See the outrage when they bring up a new version of Google News, or Google Maps. Google ignores the complaints, because Google Knows Better. Or take Chrome. I've used a number of browsers, and the Chrome UI is IMNSHO the absolute worst.

      (Actually, re-reading your post, I guess I misunderstood--I thought you said "I know what you want better than you do." But I like my response so much that I'm going with it.)

    2. Re:Translation of story into microsoft agenda by originalGMC · · Score: 1

      Sure - and it's a fine response. I couldn't find it, but I was really referencing this NPR (local seattle radio) interview with Nadella (could not find link) where he gave the example of wanting his AI to be able to know for instance the type of bathroom tile a certain customer might shop for at home depot, or when the person's bathroom tile was starting to wear down from use, so that the AI could provide 'helpful' suggestions for what tile to buy and when to buy it. I had to pull over and dry-heave a bit because I couldn't think of a worse use of AI. Honestly at this point, if you're not using your AI for solving faster than light, you're part of the problem. Fiduciary responsibility has no moral or ethical place in the presence of AI. an AI by definition would warp those profiteering ethics into some of its own, with or without things like the "3 laws" ... it's just dangerous.

  17. Re:Microsoft's doomed efforts to win back customer by mcswell · · Score: 1

    "do they by any chance have a time-machine": Why yes, they do. Although if you thought your CPU was drawing a lot of power; the Microsoft time machine draws 1.21 gigawatts. But wait until you see the chassis!

  18. Re:Here's an idea by mcswell · · Score: 1

    The last original idea they had was the Ribbon. I for one do not find that useful.

  19. Thanks, MS by OneHundredAndTen · · Score: 1

    Now please stick your Modern Life Services you know where.

  20. Re:Trump is a traitor - now more than ever. by gx5000 · · Score: 1

    I found out today what Trump and Putin were talking about during their private meeting.

    They talked about golf and grandchildren!!
    (Just like Bill and Loretta on that plane.)</quote>

    You, I like :)

    --
    End of Line.
  21. Oh sure by JustAnotherOldGuy · · Score: 2

    ...I mean, given their stellar track record at everything, who wouldn't want Microsoft to manage their life's details and activities?

    --
    Just cruising through this digital world at 33 1/3 rpm...
  22. Re:How about fixing the broken windows 10 updates? by fuzznutz · · Score: 1

    Just spent a day to fix broken internet on a windows 10 machine after a botched MS update. Since internet was gone they couldn't rollout another patch to fix it. Apparently the update broke the windows DHCP client. Had to set a fixed IP. Two weeks before an update broke audio on the other PC at home. Since Windows 10 installs its own drivers for everything, a simple install of the device driver from the manufacturer had no effect. Great work!

    Maybe it's a good idea to fix this first to stop customers from fleeing?! WTF?

    WTF Dude? You're supposed to go out an buy a new computer when Windows 10 updates brick your machine. You have deliberately deprived your computer vendor of two new hardware sales. Do you want them to lose money?

  23. GIVE MORE MONEY by DarkRookie · · Score: 1

    Give us your data and money and we will not improve anything.
    Did I read that right?

    --
    The millennial that doesn't like most of the stuff designed for millennials.