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Google Says Data is More Like Sunlight Than Oil (businessinsider.com)

Google wants to popularize a more upbeat way of describing data: It's more like sunlight than oil. From a report: Speaking at the World Economic Forum in Davos, Switzerland, on Tuesday morning, Google's chief financial officer, Ruth Porat, said that "data is more like sunlight than oil," adding, "It is like sunshine -- we keep using it, and it keeps regenerating." It's a twist on the well-known phrase "data is the new oil," meaning the world's most valuable resource is information rather than petroleum. Like the oil barons who preceded them, Silicon Valley titans such as Google, Facebook, and Amazon have risen quickly to profit from this new resource and even control its flow. And in another echo of history, regulators are eyeing the industry.

88 comments

  1. More Like Crack by moehoward · · Score: 5, Insightful

    At least to Google, Facebook, and Amazon, data is like crack, not happy-happy-sunshine. They are addicted and act just like any other addict.

    --
    "If you want to improve, be content to be thought foolish and stupid." - Epictetus
    1. Re:More Like Crack by Anonymous Coward · · Score: 1

      Perhaps it's like sunshine in the sense that they'll die without it.

    2. Re:More Like Crack by Anonymous Coward · · Score: 0

      They are addicted to money. Selling access to data, even stealing data to have more to sell access too, is how they get their money.

    3. Re: More Like Crack by Anonymous Coward · · Score: 0

      The sun will come out tomorrow but you live in cave and you wont see it (sung to the tune of tomorrow)

    4. Re:More Like Crack by JaredOfEuropa · · Score: 1

      More like farts. We generate a lot of them and they aren't particularly valuable to us, but we still don't want companies to come and harvest them from us.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    5. Re:More Like Crack by PolygamousRanchKid+ · · Score: 2

      I was thinking that the whole data industry is more like the international human sex/slave trafficking industry.

      They're buying and selling human souls.

      --
      Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
    6. Re: More Like Crack by Anonymous Coward · · Score: 0

      Ya think?

    7. Re:More Like Crack by Oswald+McWeany · · Score: 1

      At least to Google, Facebook, and Amazon, data is like crack, not happy-happy-sunshine. They are addicted and act just like any other addict.

      My first thought was Data is more like Cigarettes. The big data companies deny that them handling our data is harmful to us, what's the loss of a little privacy, whilst meanwhile we're seeing all sorts of problems caused by people's whose data is being harvested.

      It's mainstream, and just like once upon a time most men smoked; right now most men are giving away their data- it's culturally acceptable to just let Big Data take your data and damage your lungs of privacy.

      --
      "That's the way to do it" - Punch
    8. Re:More Like Crack by Oswald+McWeany · · Score: 3, Funny

      More like farts. We generate a lot of them and they aren't particularly valuable to us, but we still don't want companies to come and harvest them from us.

      I personally don't care if someone harvests my farts. I'd like to think that my farts were making someone's life better somehow.

      --
      "That's the way to do it" - Punch
    9. Re:More Like Crack by Rob+Y. · · Score: 1

      If data is like oil, Google and Facebook are like monopolies on oil drilling rigs. They've 'bought up' all the drilling rigs and rig manufacturers in the world, so that new rigs cannot be manufactured cost-effectively by anybody else. Now, competitors, go out there and drill for all that free, self-replenishing oil - if you can.

      In any case, the Google shill is choosing her analogy selectively - presumably to fend off criticism of Google as a monopolist. But the real problem with data collection is data collection itself. The Google data collection services may be analogous to oil wells (subject to the caveat above), but the issue that really should be attracting the regulators is the Google Ad business - let's call that the power (profit) generation side of the extraction/exploitation analogy. To me, targeted advertising based on surveillance of personal data is more like a nuclear power plant than a solar one. It's dangerous stuff - potentially life ruining, and with a half-life that has yet to be determined (but may be practically infinite compared to the human lifespan). And it needs to be regulated appropriately to prevent its escape (intentional or otherwise) into the environment - where it'll do damage for years to come.

      --
      Posted from my Android phone. Oh, I can change this? There, that's better...
    10. Re:More Like Crack by courteaudotbiz · · Score: 3, Funny

      Mmmm well depends on the way my farts are harvested. Is it by forcing a tube in my a-hole? Or standing by and waiting for my farts to come out?

      The way Google, Amazon et. al. are doing it is more like the tube in the ass method. They force a device on (or into) you and take whatever they want (or well, they take everything and filter out. Or not.)

    11. Re:More Like Crack by mspohr · · Score: 2

      Surveillance Capitalism
      https://www.theguardian.com/te...

      The headline story is that it’s not so much about the nature of digital technology as about a new mutant form of capitalism that has found a way to use tech for its purposes. The name Zuboff has given to the new variant is “surveillance capitalism”. It works by providing free services that billions of people cheerfully use, enabling the providers of those services to monitor the behaviour of those users in astonishing detail – often without their explicit consent.

      --
      I don't read your sig. Why are you reading mine?
    12. Re:More Like Crack by sycodon · · Score: 4, Insightful

      The fact that Google ditched their company slogan, "don't be evil", tells you everything you need to know about Google.

      The only good thing you can say is at the moment of that decision, they were not hypocrites.

      --
      When Fascism comes to America, it will call itself Anti-Fascism, and tell you to give up your guns.
    13. Re:More Like Crack by Oswald+McWeany · · Score: 1

      Mmmm well depends on the way my farts are harvested. Is it by forcing a tube in my a-hole? Or standing by and waiting for my farts to come out?

      The way Google, Amazon et. al. are doing it is more like the tube in the ass method. They force a device on (or into) you and take whatever they want (or well, they take everything and filter out. Or not.)

      A tube up the arse may be more efficient, but a more palatable method would be to have a pocket sewn into the underwear with special fart-capturing crystals to put into the pocket to catch the farts- then you can just ship the fart-crystal packets off to google, or whoever wants them. I know they sell similar with charcoal to catch odours (but I don't know if the farts can then be efficiently extracted from the charcoal at a later date).

      --
      "That's the way to do it" - Punch
    14. Re:More Like Crack by Anonymous Coward · · Score: 0

      The fact that Google ditched their company slogan, "don't be evil", tells you everything you need to know about Google.

      Did they ditch all of it? I thought they just got rid of the "don't".

    15. Re:More Like Crack by Pieroxy · · Score: 1

      whilst meanwhile we're seeing all sorts of problems caused by people's whose data is being harvested.

      What problems are you referring to ?

    16. Re: More Like Crack by Anonymous Coward · · Score: 0

      Don't tell me what to do. I'm singing it to the tune of the lollipop guild.

    17. Re: More Like Crack by Anonymous Coward · · Score: 1

      Google is more like cancer than a cure.

    18. Re:More Like Crack by Anonymous Coward · · Score: 0

      I suppose that would depend greatly on the method of harvesting. You probably wouldn't enjoy it if they shoved a large vacuum up your ass and turned it on.

      Well, maybe you would. I'm not here to judge.

    19. Re:More Like Crack by Anonymous Coward · · Score: 0

      Really?

      How about this one? Cambridge Analytica

    20. Re:More Like Crack by BringsApples · · Score: 1

      Nope. Google, Facebook and Amazon are all addicted to money. That money is generated by these companies' (product) users, who are addicted to playing the role of their own selfish fantasies.

      --
      Politics; n. : A religion whereby man is god.
    21. Re:More Like Crack by BringsApples · · Score: 1

      The way Google, Amazon et. al. are doing it is more like the tube in the ass method. They force a device on (or into) you and take whatever they want (or well, they take everything and filter out. Or not.)

      Nope. They sit on that pipe because it makes them feel like they have a life outside of work. But actually, when you log into Facebook, you're literally working for Facebook, for free.

      --
      Politics; n. : A religion whereby man is god.
    22. Re:More Like Crack by BringsApples · · Score: 1

      Nope. People use these sites because it gives them the sense of well-being. But when you log into Facebook, you're literally working for Facebook, for free. Same with the others.

      --
      Politics; n. : A religion whereby man is god.
    23. Re:More Like Crack by Anonymous Coward · · Score: 0

      That's like saying money is like crack to banks, or sportswear is like crack to Adidas. It's their business. Without it, they'd literally have nothing to do.

    24. Re:More Like Crack by Anonymous Coward · · Score: 0

      They should have dropped "Google" and just kept "doubleclick.net"

      It's absolutely terrifying how many sites use "Google Analytics" to track their users, including Slashdot. LOL.

      Honestly, I'd expect Slashdot to understand enough about how the web works to not rely on stuff like that, but whatever.

      Note to Slashdot noob programmers: the web is CLIENT SIDE. I am not pulling your crap to my client, stop asking my client to pull your crap.

      https://github.com/gorhill/uBlock

      https://pi-hole.net/

    25. Re:More Like Crack by Anonymous Coward · · Score: 0

      More like farts. We generate a lot of them and they aren't particularly valuable to us, but we still don't want companies to come and harvest them from us.

      I personally don't care if someone harvests my farts. I'd like to think that my farts were making someone's life better somehow.

      apparently some joggers like to be farted in the face... there was this one case with a dude that got arrested for begging women joggers to fart on his face

    26. Re:More Like Crack by Waccoon · · Score: 1

      Don't be silly. No need for human trials, as we can just lock up cows in fart mills.

      Just wait until the certified organic farts are available. Hipsters will pay a hefty premium for that.

  2. Spin by Anonymous Coward · · Score: 0, Troll

    We're not raping your privacy, it's sunlight. You're giving us sunlight. Sunlight is good. Isn't sunlight good? Sunlight makes things shiny. You like shiny. See? We're friends here. Please don't make me stop raping you. Stay asleep, it's not rape if your sleeping. Sunlight.

    1. Re:Spin by click2005 · · Score: 4, Funny

      Sunlight eh... I guess that makes Google a melanoma?

      --
      I am a free slashdotter. I will not be modded, blogged, DRM'd, patented, podcasted or RFID'd. My life is my own.
  3. Don't be evil...do the right thing by aicrules · · Score: 4, Insightful

    Whatever altruistic motto you want to portray, Google, this doesn't reflect that. You're taking an equally lucrative and shady business and trying to make it sound better by marketing it. This is one of the purest forms of evil. Data gathering and monetization of that data is much more like oil than sunlight, and that includes the bad ways. Oil barons, data barons, both are looking for a way to get and control as much of it as possible and are willing to do just about anything in that pursuit because it is profitable. There are people who have abused sunlight as an renewable energy source in the same way oil has been abused to the detriment of society. If you're overt about it, at least people can make informed decisions about supporting you. If you try to hide it or sugarcoat it like this BS attempt, well, that means you are evil. You don't have to sugarcoat good truth. Anyway, I like what google does with my data, but the fact that they are attempting this form of dishonesty makes me reconsider.

    1. Re:Don't be evil...do the right thing by Anonymous Coward · · Score: 0

      ^^^^^^THIS EXACTLY!^^^^^^ It would not be quite so EVIL if they ALL told the truth about what data is collected and what they do with it, and you had to opt-in to the data collection. However, you mostly don't know what data is collected, and they do all that they can to hide that from you as well as hiding what they do with your data! And in most cases there is no way for you to opt out or have the slightest control over that data collection! The bottom lime is that the more data that can be collected about you, the more that these evil corporations can control your behavior...especially how you spend your money!

    2. Re:Don't be evil...do the right thing by Desler · · Score: 1

      Whatever altruistic motto you want to portray, Google, this doesn't reflect that.

      This just in: Google was never altruistic. That motto was purely to scam naive idiots. They've been raping your privacy for profit since day one.

    3. Re:Don't be evil...do the right thing by Anonymous Coward · · Score: 0

      Whatever altruistic motto you want to portray, Google, this doesn't reflect that.

      This just in: Google was never altruistic. That motto was purely to scam naive idiots. They've been raping your privacy for profit since day one.

      Well, there might have been that short period from 1997 when Google Search was a glorified PhD project before they sold their souls and began selling keyword based advertisement in 2000.

    4. Re:Don't be evil...do the right thing by Sumus+Semper+Una · · Score: 1

      There are people who have abused sunlight as an renewable energy source in the same way oil has been abused to the detriment of society.

      Ahh yes. Who could forget the great solar panel spill of '04? Or the constant solar smog exuding from the solar plants every day? Or the ongoing war in Sunstania. They said it was for peacekeeping purposes. I'm convinced they just want to get their hands on all that sweet, sweet sunlight.

    5. Re:Don't be evil...do the right thing by Deliveranc3 · · Score: 0

      Conservatives in the U.S. are so stupid, they don't consider the actual value of the proposal they just look at the marketing.

      No wonder the Republicans get so many votes they are super slick.

      Not much has changed since Watergate.

    6. Re:Don't be evil...do the right thing by Anonymous Coward · · Score: 0

      The ABC Corporation and its subsidiary Google are neither conservative nor Republican. Most Silicon Valley companies are anti-Republican. Google is one of the firms fighting Ajit Pai's stance on FCC Internet regulations.

    7. Re:Don't be evil...do the right thing by The+Grim+Reefer · · Score: 1

      Ahh yes. Who could forget the great solar panel spill of '04?

      Are you talking about 2104? Because this may be the case by then.

      Or the constant solar smog exuding from the solar plants every day?

      Is that what the lead and cadmium leaching from solar panels discarded in landfills will be called?

      Or the ongoing war in Sunstania. They said it was for peacekeeping purposes.

      It's certainly possible that various materials needed for batteries and solar panels very well could cause unstable regions to become the new middle east.

      I fear that solar is going to become the new nuclear, though I hope I'm wrong. I remember when I was a kid, nuclear everything was going to fix all of our woes. No one wants to discuss the potential issues that are going to occur when panels reach EOL. Granted, radioactive waste is more dangerous, but it's also regulated federally and is only coming from power plants. Panels are used in road side signs, on houses, solar farms, portable battery chargers, etc.

      Currently most, if not all, states simply allow EOL panels to be sent to land fills. While they are made of a lot of glass, it's not pure enough to be recycled. The aluminum is does not have enough value to be removed from the frames for recycling either.

      Fawn Lake Virginia has a 6,000 acre solar farm. It's been reported that there is 100,000 pounds of cadmium between all of those panels. What happens if there's a hail storm, or a tornado? Depending on how long the clean up takes, how much of that will get leached out by rainfall? What is the plan when those panels reach EOL?

      Of course there are panels that don't contain much toxic material. But most current production solar panels are not made that way. It's also not currently, nor is it likely to become financially viable to recycle solar panels. Hopefully this will get figured out, but just like nuclear waste, we're going to have to figure out what the hell to do with this stuff at some point.

  4. Refined Analogy by Comboman · · Score: 1

    Data would be like sunshine, if Facebook/Google/etc were capable of blocking out large portions of the sky to prevent the sun from shining on anyone else. Hey, maybe that's why Facebook is building a satellite and Google is building balloons.

    --
    Support Right To Repair Legislation.
    1. Re:Refined Analogy by Terwin · · Score: 1

      Data would be like sunshine, if Facebook/Google/etc were capable of blocking out large portions of the sky to prevent the sun from shining on anyone else.

      I do that.
      I've got perhaps a 1/4 acre lot where I block out the sun for my exclusive use.
      I hear Google, Apple, and Amazon all have some quite sizable areas where they block out the sun for the exclusive use of the company and it's employees.

      On the other hand Disney has a quite sizable area near Orlando, FL where they sell short-term access to their sunlight(and things it reflects from) at fairly high prices.

      My sister even has a multi-acre lot for her exclusive use where she uses her sunlight to grow fruit, vegetables and livestock(she calls it a 'Ranch').

      Similarly, if you are providing any online services, you could easily collect any incidental data that passes through your systems for your own use.(might want an EULA, but that is not much of a requirement)

  5. Says a lot about the amount of data Google gets by Monster_user · · Score: 3, Interesting

    This is just Google bragging about the insane quantities of data the get through their various platforms and services. Data is oil indicates that there is significant value in data. Data is sunshine means that you get so much data thrown at you, that you begin to notice clouds, rain clouds, and other weather patterns in the data. Sunshine also invokes shadows. At night a shadow is impenetrable, buried in the darkness of the unknown, you have to shine the light directly on the object your interested in. In the daylight a shadow conceals almost nothing. Like Facebook "shadow profiles" of people without accounts.

    Data is sunshine also implies that there is a recurring pattern to the data, like an ebb and flow of the tide, or seasonal changes, or the rotation of the earth. The data refreshes, it doesn't change significantly.

    This implies that data is still oil, and validates the usefulness of data. Sunshine is validation of the data. Oil is the data.

  6. If data is like sunlight... by kamakazi · · Score: 5, Insightful

    Why is it that the companies mining it keep their practices so deep in the shadows?

    --
    "Proximity to wonder has blunted our perception and appreciation of it" --Tim Hartnell in 'Exploring ARTIFICIAL INTELLI
    1. Re:If data is like sunlight... by terrycarlino · · Score: 1

      I don't know that Google, Facebook or anyone else who mine data actually keep anything in the shadows. It's all very simple. If you are online someone is monitoring you. Someone collects every step you take on line, every link you click, where you are, where you've been. Physically and electronically.

      With a great deal of effort you can thin the data a little or help ensure its kept in separate buckets that can't easily be linked together. But make no mistake someone still has it.

      Use a VPN? They have to actually know where you are. Good ones don't keep this data beyond the short time they need it, but how can you know?

      If you have a cell phone the provider can track you. They must in order to be able to transfer your phone from cell to cell.

      They only way to really thin the data is to never go online at all. Never use a cell phone, credit card, computer. Even then you're not safe. If any of your friends is on Facebook chances are they have a shadow account for you. If your friends tag their photos they know what you look like. Do you own a home? The record is online. They know where you live.

      There are no shadows. It's all out there. The only thing protecting you is that there are people who's data is more interesting then yours.

    2. Re:If data is like sunlight... by GaryBright · · Score: 0

      Why is it that the companies mining it keep their practices so deep in the shadows?

      Because as you are highlighting, it's a false narrative. Just like when Eric Schmidt said "Worrying about a computer reading your email is like worrying about your about your dog seeing you naked". It's a false narrative because your dog cannot record everything it sees and play it back on command. Maybe sometimes data is like sunlight, other times it's like a searchlight coming in your bedroom window illuminating for the company wielding it, all sorts of things you would not voluntarily allow to be illuminated.

  7. Rent seekers by sinij · · Score: 3, Insightful

    All that data would be worthless without underlying "fundamentals" economy. You still have to produce widgets that are wanted by consumers that can afford to pay for it.

    Google and such are just rent-seeking, where they artificially insert themselves between producers and consumers.

  8. Sunlight by Anonymous Coward · · Score: 0

    Sunlight is free for all to enjoy and have access to. Sunlight shuts down for half of the day so that we may rest. Sunlight was not created by humans and will exist after we are gone. Sunlight flows continuously and disappears upon reaching its destination, leaving behind feelings of warmth and health. Sunlight sustains life on earth.

  9. Data is more like oil by rlp · · Score: 1

    And Google is the new Standard Oil.

    --
    [Insert pithy quote here]
    1. Re:Data is more like oil by PPH · · Score: 1

      And it's leaking all over the place.

      --
      Have gnu, will travel.
  10. Why So Much? by Deliveranc3 · · Score: 1

    Statistical analysis tells us that if we take a small subset of data we can make some pretty strong predictions about the general population. Therefore you don't need billions of records to make strong predictions.

    The data is also out of date almost immediately as people do change so it's better to take small samples and analyse them than to try to gather all the data possible.

    Also no one is average in fact when they calculated what an average PHYSICAL frame should be they found that no one was close to being average on more than one axis.

    The only good reason to collect so much data about people is to recreate them for addition to the singularity when it comes, which I suppose is a noble goal but I'd prefer if they tried to make things better now.

    Just my 2c.

    1. Re:Why So Much? by tomhath · · Score: 1

      You need to get current with the new hipster buzzwords: AI, Knowledge Discovery, Machine Learning, etc.

      Statistical analysis is only for people who understand statistics.

  11. Regenerate this by Anonymous Coward · · Score: 1

    Data does not "regenerate" it accumulates. The more you accumulate the more it's worth. Google is like Smaug in that it knows every item in its hoard.

    1. Re:Regenerate this by xxxJonBoyxxx · · Score: 1

      Sunlight does not regenerate either. Once the elements for fusion are gone and the star cools down, the spent photons won't help you recover the light.

  12. SPF? by Anonymous Coward · · Score: 0

    If too much sunlight burns you, what SPF do we need to protect ourselves from Google?

    1. Re:SPF? by Anonymous Coward · · Score: 0

      If too much sunlight burns you, what SPF do we need to protect ourselves from Google?

      I would imagine it's over 9000

  13. Also (replying to myself) by Anonymous Coward · · Score: 0

    Google is like puppies and ice cream. Your first kiss as a teenager. Comfortable shoes and a soft pillow at night. Google is the cool caress of a breeze from the woods after a walk in the scenic mountains. Which is also like Google. Google is all that is good, and ever will be good. Accept that, and you are well on your way to ultimate happiness.

  14. Where is the Profit in That? by Anonymous Coward · · Score: 0

    You can't sell sunshine.

    1. Re:Where is the Profit in That? by PPH · · Score: 1

      B...b...but muh solar panels!

      --
      Have gnu, will travel.
  15. Shrek corollary on changing metaphors. by Anonymous Coward · · Score: 1

    "Ogres are not like parfaits. Ogres are like onions. End of story"

    I'm sorry the oil metaphor is not ecologically palatable. It fits better. Data is formed from the dead carcasses of ancient systems and must be drilled into and refined to get any good out of it.

  16. Ben Kingsley in Sneakers said it best... by uem-Tux · · Score: 1

    The world isn't run by weapons anymore, or energy, or money, it's run by little ones and zeroes, little bits of data. It's all just electrons. There's a war out there, old friend. A world war. And it's not about who's got the most bullets. It's about who controls the information. What we see and hear, how we work, what we think... it's all about the information!

    --
    A little rudeness and disrespect can elevate a meaningless interaction to a battle of wills
  17. Wear your Fucking Sunscreen by wolfheart111 · · Score: 1

    Yes these folks are like a Cancer for sure.

    --
    [($)]
  18. Neither by chispito · · Score: 3, Interesting

    Oil? Sunlight? Those are both stupid analogies. Data are simply information. You do not need an analogy to explain that.

    --
    The Daddy casts sleep on the Baby. The Baby resists!
  19. Shall I compare thee to a summer's day? by Anonymous Coward · · Score: 0

    To 1 or to 0, that is the question.

  20. Where's my SPF1000 sunscreen at? by Rick+Schumann · · Score: 3, Interesting

    You're not welcome to my data, now or ever, I do not consent to your collecting it, and I sure as fuck don't consent to your selling it if you had it.

    1. Re:Where's my SPF1000 sunscreen at? by Anonymous Coward · · Score: 0

      That sunscreen has been rated as cancerous and is in the process of being banned.

    2. Re:Where's my SPF1000 sunscreen at? by Anonymous Coward · · Score: 0

      eat shit and die faggot you're unfunny

  21. Why do I suddenly have flashbacks? by Opportunist · · Score: 1

    Why was the first thing that came to my mind that the DOD used the term "sunshine unit" briefly for strontium units until even they couldn't take the ridicule anymore?

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
  22. Google is Evil by schklerg · · Score: 0

    The problem is that the data has a direct cost to humanity. And to those who say that 'privacy is dead' and 'data is everywhere - deal with it'; until we find a way to do away with prejudice in any form, data must be protected. Unfortunately, no matter who you are, no matter what your persuasions, there is another group who will hate you, charge you more, take advantage of you for something. So change human nature, then we can talk about data as sunlight.

    --
    Be Excellent To Each Other
  23. More genius by Anonymous Coward · · Score: 1

    Sunlight us actually useful. Big data, and arguably the modern, neutered by greed and bias Google, not so much.

  24. Self-Serving Simile by Blue+Stone · · Score: 4, Insightful

    Data is not like sunshine.

    Data is not a natural resource, because that data is generated not by a natural phenomenon to whom all have access, it is (typically) generated by people.

    In that sense, data is more like blood.

    Which would make Google and Facebook more like vampires and us, their victims.

    Sunlight, if anything, would be the GDPR and other regulations, shining a light on their activities, which is the last thing they want.

    Doesn't that make more sense than Google's skewed, self-serving analogy?

    --
    Corporation, n. An ingenious device for obtaining individual profit without individual responsibility. - Ambrose Bierce
    1. Re:Self-Serving Simile by Anonymous Coward · · Score: 0

      I'd tend to argue data is more like human feces. We're constantly producing, it builds up in chunks, and it can be collected by those who see it as valuable when it's seen by most as a waste. Probably most importantly of all, the actual value of it is much lower than the highly over valued approximations of it with certain companies (Google and Facebook) keeping a stranglehold on the supply and constantly trying to come up with new, inventive ways to data mine it for much more than the information actually provides.

      Of course, I could just be projecting. It could just be I like the image of a Google/Facebook employee with a mining helmet, pick ax, and shovel "data mining" a huge pile of shit.

    2. Re:Self-Serving Simile by Anubis+IV · · Score: 1

      I'd tend to argue data is more like human feces.

      I was going to suggest the same thing. We don’t need it to survive like we need blood, we produce it as a byproduct of going about our lives, any given sample won’t necessarily tell you much about the person as a whole and, we find it creepy if someone has an interest in collecting or studying it.

  25. It's more like water by Solandri · · Score: 2

    Deviously clever of them to use sunlight in their analogy, since sunlight doesn't belong to anyone and is free for anyone to receive.

    Data is more like fresh water. It's also renewable and free. But it pools up on certain private property. You cannot access it on someone else's property without trespassing or first getting their permission. Which is something these data mining companies hide from their "customers" inside dense EULA agreements. If they're so certain that their users have willingly given them permission, then they wouldn't object to a law which requires them to state in bold at the top of their sign-up page and EULA what data they collect and how they use it, right?

  26. More like a sun going supernova by thisisauniqueid · · Score: 2

    Based on the exponential growth of data, it's more like the sun going supernova, or at least turning into a red giant.

  27. Greenwashing by Kernel+Kurtz · · Score: 3, Insightful

    is the technical term.

  28. Sunlight can't be stored like data. by ron_ivi · · Score: 1
    Google and Facebook hold on to data to build ever richer profiles on people forever.

    A better analogy is that Data is like Rain

    And Google and Facebook own all the water rights to groundwater; as well as are claiming rights to Rainfall and daming all streams leaving their property.

  29. Also gives you cancer. Just like Sunshine. by DalM · · Score: 1

    Use SPF 15 (at a minimum) when browsing the web.

  30. Do you hurt the sun by collecting sunlight? by Anonymous Coward · · Score: 0

    otherwise the analogy is false.

  31. Bullshit by Anonymous Coward · · Score: 0

    Sunshine is give, Data is taken.

  32. Yep by viperidaenz · · Score: 1

    Excessive sunlight causes cancer
    Excessive data collection....

  33. Google: The New Robber Barron by Anonymous Coward · · Score: 0

    Sunlight implies that data is free to whomever wishes to collect it. Oil, on the other hand, is owned by those who have certain rights, based on their ownership of the land. Google just said that your data is theirs for the taking.

  34. Put a stop to it (& malware etc.) easily... ap by Anonymous Coward · · Score: 0

    For decades I've stopped trackers & malware in all forms via hosts files - it really works & does MORE for FAR LESS vs. any "so-called 'competitor"" (full of security issues (DNS/Antivirus) &/or SLOWDOWN & resource overuse/inefficiency OR 'souled-out' to NOT WORK FULLY by default (adblock & other addons are EASILY DETECTED & BLOCKED by webmasters by native browser methods) & hosts do so, natively & FASTER as part of the kernelmode (not slower usermode) IP stack itself.

    Some "e.g." https://tech.slashdot.org/comm...

    P.S.=> I designed the VERY BEST TOOL for the best hosts file:

    APK Hosts File Engine 2.0++ 64-bit for Linux h t t p : / / a p k . i t - m a t e . c o . u k / A P K H o s t s F i l e E n g i n e F o r L i n u x . z i p (remove spaces between chars & download)

    APK Hosts File Engine 10++ SR-1 32/64-bit for Windows https://hosts-file.net/?s=Down... (DL link @ bottom)

    Soon for MacOS too (I just got a NEW Mac-Mini to port it there too)... apk

  35. Sure by Anonymous Coward · · Score: 0

    My torrented pirate movies get reflected by other users before hitting my hard-disk.

  36. Ghandi on happiness by Anonymous Coward · · Score: 0

    Happiness Is when think, say and do are aligned.

    This Google person, if Ghandi is right, as their say ("sunshine") is BS compared with their think and do, which is to suck the data blood out of as many (albeit without killing them) as possible and monetize that blood.

    Google has lost their way, as did Microsoft did in the 90s.

  37. Made with energy made with coil and oil by Anonymous Coward · · Score: 0

    Or waterfall but most of it definitely tainted.

  38. That metaphor is easily extended. by Anonymous Coward · · Score: 0

    * Oil the product resulting from raping the planet.

    * Sunshine the product resulting from raping people?

    I can totally see that Google is a good bunch of folks. I mean who wouldn't want a rapist in every house?

    Where did that Amazon link to the Google home go anyway, I need to get one.