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Silicon Graphics rebrands itself as 'SGI'
Sent us a quote from SGI
SGI's web page. It
says "SGI now stands for Servers, Supercomputers, and
Graphic Workstations that enable breakthrough
Insights." You can
read the press release.
Now I gotta change the logo. The old one is just so
much cooler.
Wow! And `Pentium inside" at visual.sgi.com !
Hey! You forgot "Windows".
From cube to 4 squares...
% banner BARF!!
Fried whatever changed its name to KFC because it became a trust.
;-)
And that trust was frying not only chicken but other stuff as well.
Have you ever been working on a KFC monitor, ah? A suppposedly MPR compliant
And have you heard of KFC electonics (they are mostly sold outside of the US)
It is basically the same with SGI. Not just graphics... Though this change is better than the change of frying not just chicken...
No way I want a workstation with a pansy logo like that on it!
That does it, I'm going to start building my own Alpha workstations. I wouldn't be seen DEAD with that logo on one of my boxes!
And that STUPID wording:
"That's short for servers, supercomputers..."
GOD I can't even finish it! What DO they think we are?
I feel sick.............
I second the opinion. They had perhaps _the_ coolest logo in the computing industry, and they go with this rinky-dink lowercase 'sgi'? I think geeks may be willing to pay a premium for stuff with the old logo now...wonder if any companies in my area are sellling off old machines?
Landor Associates, the consultancy responsible for the :)
Lucent coffee stain, rides again. Great. Oh, and what's with
the pale-blue color scheme? I thought I opened
Sun's web page by mistake
Sun gets my Logo Of Logos vote, followed by IBM.
--ac
You alienate your biggest fans (Unix Heads) by embracing NT. Wow, that'll get 'em excited!!
We just bought like 50 of those NT machines. They suck. When they lockup; they won't restart unless you unplug the motherboard. Ofcourse, maybe if they'd stuck with a better OS, or even gone to Linux, then maybe the machine wouldn't lock up.
Short these bums.
I agree to this proposal.
Sean Farley
They're ditching the cube? I always thought it was the most recognizable and probably the coolest logo of any I know.
It's way up there with the playstation logo, the Nike swoosh (I don't like Nike itself but that logo is cool and catchy), and.... hmm... I can't even think of others that are as good.
What made it so good? It was simple, yet complex. It was obviously 3d, but not overly complicated. It was a simple cube, done in an interesting way.
And they choose what to replace it? "SGI" in an unusual font??? Let's hope someone realizes the enormity of the mistake and at least keeps the cube for their 3-d powerhouse line.
As a programmer with 16 O2K's at my disposal and
34 Inbdy's, 1 Octane, i have to say that
statement is utterly *stupid*. In integer and
floating point mode my program consistantly
run faster on a P-II 300MHz running Linux
than they do on the O2K's. And thats a *single*
processor P-II 300. The bus is obviously faster
on the O2K's but as normal machines they *suck*.
The octanes and above are besides the point of course.
The funny thing is how much the typeface resembles Microsoft Trebuchet.
And we're sick of seeing your pics on the web.
Like McCraken, all you do is show off to compensate for your lack of vision.
Link to their page and make a comment about their logo change. If we get some momentum, maybe they'll change it back.
Here's mine:
I'm down with the new name an' all, but whyja
hafta change the logo? The old one was much
cooler and you could still put sgi underneath
it or even highlight parts of the old cube to
spell sgi out. The new one is kinda boring and
doesn't really suggest anything other than the
initials themselves (even if you remember what
they're supposed to stand for), but the old logo
really suggested the cool aspects of the company's
work through the semi-exposed geometric form. It
was eye-catching and appealing. The new one just
gets lost in the text. Remember Bill Moyers:
Humans are symbolic creatures and will likely
respond better to some unique visual symbol than
they will to three more letters among the millions
they see every day.
Just my two cents.
Ken
look under /usr/Cadmin/images..all the old
logos are usually there.
Di Caprio, Carey, basketball players, high-flying execs.. The American money-throwing mania never stops..
A CEO has to be really dumb to totally believe what those `consultants' say..
Hello? They _have_ to sell you a logo so they can charge you more $$$$$$! Can't you think things on your own? You just need _intelligence_ (data), not blah blah external analysts.
Above all I dont want to start a flame war, but your response shows that you are looking backward at SGI's past successes, not toward the future.
7 years ago or so, SGI came out with a very nice machine...the Iris Crimson -- a wickedly powerful box (R4400, IIRC). No PC at that time could begin to match it in power. It cost well over $100k.
Any modern 200 MHz+ PC would humiliate such a machine today.
The truth is Intel processors have closed the gap AND lowered in cost. MIPS has virtually stood still.
Any P450/PIII-500/Xeon500 or 550 would easily outperform your vaunted R10000 at integer performance, while only being a few ticks faster at FPU. But that R10000 would probably cost 10 times as much. Multiprocessor high-end Intel-based machines are already here, and performing acceptibly while, compared to SGI, being DIRT CHEAP.
SGI is abandoning MIPS for Intel for the one basic reason that MIPS cannot hang with Intel. Intel has DEEP pockets, agressive R&D, and their chips are passing up MIPS, SPARC's, Alphas, and PPC's like they're standing still.
I hate to use the gaming argument...but John Carmack, the developer of the Doom and Quake engines....who has extensive experience w/ SGI hardware -- has said that without a doubt, the current crop of SGI workstations are eclipsed by the current generation of PC 3d gaming cards.
The fight's over...the PC has EATEN the Unix workstation market -- it's GONE. Massive computing power IS a commodity, and so is fast 3d graphics.
title says it all...
The problem with the site is not really usability or graphical layout, but more of an identity association problem. Most people familiar with SGI know the company for their ultra cool looking workstations/high tech image. This new "rebranding" is watering down that image by creating a more mainstream "friendly" SGI. The problem is that their audience, as can seen by the overwhelming majority of posts here, does not care for that image.
The "g" looks like a bauld guy with huge glasses on and his mouth wide open...
It was just SOO much cooler. ;)'
I bet the old sgi's will be worth more now
"Servers, Supercomputers, and Graphic Workstations that enable breakthrough Insights."??? Damn, what pointy-haired boss came up with that one? And since when does SGI stand for all that? I think I just lost respect for SGI... I liked them better when they were Silicon Graphics
--ManInBlak
My friends and I called them SGI to begin with, it was their company name anyway... Whats with this trend to re-invent your self??
This is what it sounds like when big companies croak. Decode the new acronym:
SGI "is short for servers, supercomputers, and graphic workstations that enable breakthrough insights."
as "Apache, Beowulf, and Doom: Linux PCs kick our ass in every category."
You can laugh now, but don't miss Microsoft's demise: a press release that says, "MS is refocusing to better serve the needs of spreadsheet macro developers."
good call. he is the sole reason for sgi's recent crappiness. i am afraid of what movies will look like after they are gone...ick.
So, if "SGI now stands for Servers, Supercomputers, and Graphic Workstations..."
wouldn't that make their logo:
s.s.g.w ?
Where did the extra letters go? And what the heck is up with that 'i' ?
GTE Doesn't stand for anything any more. At
least that's what they told me when I worked
there.
'course they're about to be merged out of
existance.
-- cary
Hi spacenet!
One word: NKOTB
Now, look how that revolutionized their image.
The new look sends a change in values and the message is about conformity. Wheras apple set out upon its rejuvenation with an exclamation point(! IMAC) SGI is doing nothing to establish a unique identity in an industry of forgettable companies. The hardest thing to design well is the non-conformist thing, because no one will forgive the tiniest errors.
sgi is changing because they have to change. The computer market is not the same one that Silicon Graphics, Inc. rose to power in.
sgi came to prominence by providing high-speed graphical workstations. Well, it's 1999 now, and they know that they cant provide computers much faster than Intel-based PCs, and the gaming market is quickly providing 3d hardware that outstrips their best. Computing power is now a commodity, and graphical performance is soon to become a cheap commodity.
Clinging to Irix effectively locks them out of most of the PC market. So bye bye MIPS, bye bye Irix. Hello Intel, hello Microsoft.
Besides, even OpenGL is going away. Microsoft's Fahrenheit will be the new standard -- so becoming a business partner w/ Microsoft is logical.
maybe SGI stands for
Someone Got Idiotic
At least Microsoft isn't Traf-O-Data any more.
Just stare at and let your eyes defocus a little, kind of like looking at a SIRDS.
>
>Now I gotta change the logo.
>
Says who?
Hey, you better keep the `cube' for the "Silicon Graphics" line. This sucks so much it makes me want to scrap my plans for buying an O2 soon..
Very clever, but no match for the giants - my votes: apple and sun, nortel (I like the globe-o) and the logo for the apple newton, which I can't find on the web right now. You know how apple is about obsolete products: like they never existed. Oh well, another good logo wasted.
--
-neorosis
yep. i've got some old SGI logos too..that i
intend to *keep*. dumb management dweebs
chaning a perfectly nice logo into a sh*tty
looking one.
One reason they did it is because no one out there knows that SGI build servers for things other than graphics. I keep running into people that think SGI is a software company!
Servers, Supercomputers, and Graphic Workstations that enable breakthrough Insights.
Thats SSGWI, right?
And is the logo 'sqi' or sgi'? I can't tell.
"To show the advancment of our company, we will adopt a logo that is our company name in lower case.!" How clever.
I thought you were just being sarcastic, but now I see what you mean..
Perhaps someone sould start a web petition to let them know just how much we think the new logo/image sucks. I personally think it's terrible. "Silicon Graphics" WAS one of the coolest company names I can think of. Damn. When you are losing money and your stock isn't doing well, I guess you have to do something. Unfortunately, this is the wrong thing. We need to tell them.
Silicon Graphics (whoops -- I mean "SGI"!) is certain to secure a spot for themselves as one of the real movers and shakers in the communications/information/computation technology industries! One can't help but wonder what exciting innovations we'll see coming from them next -- perhaps a sassy "talking parrot" program. Heck, I'm not worried -- with a fresh, proactive, in-your-face name like SGI, I know I'll be pleasantly surprised by whatever new, exciting technologies they produce in the future!
A new name and logo. I bet they're gonna take over the world from micro$oft now! This is gonna change everything for them. You mark my sarcasm!
...clueless people won't mispronounce it as
SiliCONE Graphics.
Everybody called it SGI already. Now all the
old-timers are probably going to make a point
of calling it Silicon Graphics.
Not Tim Snopes?
Say Goodbye, Irix
and while he's at it, he should fix his Apple logo. For some odd reason, rather than using the over-20-year-old striped Apple logo, which is still the official logo, he's using that ugly translucent blue thing from the G3 cases. It's not even the "new" corporate logo, just the logo on the G3 cases, so it should be linked to "G3," not to "Apple." the "Apple" link should still use the striped logo, which looks cooler anyway.
10 PRINT CHR$(205.5+RND(1)); : GOTO 10
Last I'd heard, they were using a Challenge S with 160 MB/RAM and a 16 GB RAID--for everything but the RAM and the RAID, their lowest, entry-level server.
If that's still the case, I'm hardly surprised.
I'd like to say something to all the posters here who have been on about SGI's new logo.
Unless you're a total neophyte hobbyist, you don't buy computer systems like SGIs for the badging they've got--you buy it because of what's inside. Things like the CPU, the graphics, the software you're using or planning to use. Things of that sort will help you get things accomplished (i.e. help solve those problems you need a computer for in the first place)--the logo on the outside (and the color of the plastic casing) don't really help all that much.
Do have your moment of silence. It's a good logo, after all, but at least be reasonable about it.
But then, I care. Really.
PS: For those who believe that the logo change will spiral the company into some sort of early grave, you've been wrong about that since 1995, and given your current track record on this issue, you're still likely to be wrong. If something as subtle and as largely irrelevant as a change of logo is enough to send you carping off about how a $5 billion/year company is somehow magically going to tank tommorrow, I'm sorry, but I think you've had it in for the company just because it's SGI.
The logos aren't *that* important. The technology is, or it's supposed to be. But if I *did* have it my way, I'd redo the whole thing in Cyrillic (http://www.stonebug.net/sgi_new.jpg), so screw you.
God, I'm canktankerous today.
The new logo just doesn't do it for me. The old cube always stood out and said - SGI, cool hardware. I always wanted one, but now... Anyway, sent them feedback re. the change. Won't do any good, but maybe if they get a ton of email/feedback from /.-ers, they might pause and ponder their corporate foolishness. How about a pool for the coolest workstation? Past and current models included?
"shop smart:shop s-mart" ash
The "Q," I mean "G," looks horrible, period.
They've always been there...
Send them feedback and let them know that you think this stinks. Don't be a dick about it. Just say what you feel. That this doesn't appeal to you, that it doesn't represent the SGI you know and love. If you're a customer, TELL them that. But again, don't be a dick about it - that won't accomplish ANYTHING.
I sent mine in as a customer and SGI-head. It's the least I could do.
Still make damned good machines though, even with the silly logo.
Agreed - my buds and I always did the same too. We never called it "Silicon Graphics, Incorporated" or even "Silicon Graphics." It was always SGI. We knew what the logo meant, what the company stood for, and the ass-kicking boxes they made.
I agree too... After the Sun logo, the SGI logo was one of the best. Ah well...
I would like to know the name of the friggin consultant/media shop that came up with this retarded thing. I guess somebody is laughing his ass of on the way to the bank! SGI, you have been seriously screwed!
I guess it isn't long until sgi gets bought by Dell or some other lame clone maker like Digital.
:(
J.
Remember that Dilbert skecth?
:)
Actually, I agree with this assessment. Rick Belluzo looks to be a good CEO, but I think he didn't like the SGI "mystique". He's a back-to-basics guy and his job is to move SGI away from the elite and into the mainstream where it can actually make money.
Do I like this? Not at all. Why buy from SGI, when we have HP, Sun or IBM?
Note that I don't particularily see this attitude in the website - just in the overall remake of the company.
-Stu
Hmm.. I don't remember getting a shockwave request on the front page when I surfed there under Linux... I'll have to check again.
Also note that Shockwave is considered a dream to most web artists.. I think it's very useful, though I just wish they'd hurry with a Linux port (I think there was a beta version of Flash, donno if they released it generally yet)
-Stu
From SGI's point of view... its traditional audience isn't making it money... so it wants a new one.
Is this a good thing? No, but it's probably their only real option, besides bankruptcy.
-Stu
Sigh
More proof that Marketing has no clues...but if it helps sgi sell more cool stuff and stops NT (un)workstations doing all the CAD it can't be a bad thing...
Martin
For the record, this is the -dumbest- renaming I've ever seen. Well, it should make hiring from Silicon Graphics ^h^H^H^H^H^HH^ sgi easier though.
It sort of reminds me of the kind of bullshit that tandem went through before being sold to Compaq. Tandem changed the logo from one color to another and called it revolutionary.
Chris DiBona
Evangelist, VA
Chris DiBona
--
Grant Chair, Linux Int.
VP, SVLUG
Co-Editor, Open Sources
Open Source Program Manager, Google, Inc.
Chris DiBona
Evangelist, VA.
--
Grant Chair, Linux Int.
VP, SVLUG
Co-Editor, Open Sources
Open Source Program Manager, Google, Inc.
--
Erskin
geek.
I'm gonna jump on the bandwagon and cast my vote to keep the old logo around too. The new one is just doesn't hit me like the old one did when I first saw it...
keep acting shocked and move slowly towards the cake.
Actually, no. The reason KFC stopped using "Kentucky Fried Chicken" has nothing to do with "Fried". You think that just 'cos they stop using the word "Fried" people will go, oh hey geez, look Martha, they're not "Fried" anymore?
Wrongo-bedongo. The reason KFC went to the abbreviation is something else. It seems the State of Kentucky, deep in their asses in debt, decided to charge any corporations who used the word "Kentucky" in their names (like KFC, like the Kentucky Derby) a licensing fee. Rather than comply, KFC dropped the "Kentucky" moniker, as did the Kentucky Derby.
Reference somewhere on http://www.snopes.com . Site's down now so I can't check it, but check it out when you got the time.
An educational message from your pal,
adr
That is by far the stupidest, shoehorned corporate name I've ever heard.
It's like people making up names just to fit cutesy acronyms.
SGI. Silicon Graphics Incorporated. Now that's a name, dammit.
Way to go, guys.
-- adr
I'm the biggest SGI fan there is. I *worship* that company. Or used to.
Now, I hope they suffer a quick yet horrible demise, so we can at least remember them for what they were, and not for what they will become.
I hate the new logo, I hate the new name, and above all, I hate the defeatist, conformist, bland, be-suited, tie-wearing, buzzword-spewing, Dilbertoid, stupid, corporate rationale behind it.
SGI is dead, as far as I'm concerned. That doesn't make me love my Indy any less.
"Be nice, veer left, and never stop thinking" Iain Banks - Walking On Glass
looks a lot like a toilet seat.
I think the old logo is better.
Any other links to good logos? We should have a contest.
--
The real Paul Vallee is slashdot userid 2192, and, what do you mean it's not cool to point out your low userid?
Does this mean the'll give away all their 'old' machines where you can read Silicon Graphics ? I want one then ;-)
....) ? It wont' help sell more. What will help SGI to sell more is a big price cut .... (and I mean a real big one). They also shouldn't go the Intel way and stick to their MIPS processors - everyone even Intel is going towards the Risc Way and SGI goes the other way around ? they should sell some techno to Intel and join the UA64 guys too ..
Makes me wonder why is everybody changing names (ie Cygnus, SGI etc
none Yet.
Log
What a sad and weak logo!
Comparing the two, I thought, "This logo [the cube] says we make cool, strong, powerful stuff. This new logo looks like someone sat on them."
Sad.
-- haaz.
How much do you reckon they paid some fancy-schmancy consultancy to come out with that inspired move?
I would have done it for five bucks and a bag of chips.
--
Rod Begbie done this, and he's not
They now look like Yahoo! for christsakes!
Naah, Yahoo's better. More functional and fewer graphics.
The new SGI is here, and it looks hideous....
That's probably the DUMBEST reason I have ever heard NOT to buy a particular computer. I feel sorry for those who buy their computer because of the logo on the outside....
I second this!
3. Profit!
2. ???
1. On Soviet Slashdot, a Beowulf cluster of alien Natalie Portman overlords welcomes YOU!
I live near Round Rock, Texas (Where PowerComputing was located), and managed to purchase a PowerTrip 233 from one of their engineers just after Apple ate PowerComputing.
It's a PC laptop. Other than the minor bugs (which would have been worked out over an average product cycle), it's the best notebook I've ever used (Even runs GNU/Linux in 1024x768x24bit very well). They made good machines. It was a shame to see them fall... I got this notebook for about $1.7K (233 MHz P-MMX, 128MB RAM, Video Option, 13.4" Active-Matrix, everything), which wasn't too much less than for what PowerComputing was going to sell it to the public. Damned shame, that they never got a chance.
The following sentence is true.
The previous sentence is false.
Pining for the days when The Glorious MEEPT!!! graced SlapDash with his wisdom.
.....*idle whistling*... So, it's just my imagination that the Ultra 5 on the desk next to me is kicking the crap out of the dual PII-450 across the room? Screw raw performance. Workstations still have PCs beat at price-to-performance, at least for workstation-type applications (IE: not word-processing or playing Doom).
And who really cares if your 3D video card can beat up a Creator 2D. The Unix workstation market is no more dead than it was five years ago, back when you were running Windows 3.11. Unix has it's place, massive parallel computing has it's place, and toy PCs have their place in the hands of PHBs and accountants.
I'd really like to see what you consider massive computing power. A Quad-processed Pentium III? A 64-way Enterprise 10K or a Cray JE9 is massive to me.
And if "fast 3D" to you means DirectX in a full-screen window, we're talking two totally different languages here. I'm talking about something actually useful in an engineering/research environment.... something that can generate actual information (not just pretty pictures) from the 3D modeling engine.
MIPS may be falling behind,but I doubt your MIPS vs Pentium benchmark. Alpha may be falling behind, but SPARCs are still way ahead of anything coming out of Intel's labs.
Comparing a seven-year-old SGI to a brand new top-of-the-line Intel box is hardly a worthy comparison. Let's compare what's out there now... Dual-processed Octane R12k to Dual-Pentium III Xeon. *shrug* Yeah, there's a price difference, but if you absolutely need that much power, the cost-curve doesn't matter so much if that's the only way you can get it.
Yeah, getting a Onyx2 (or other kick-butt Unix box) for office work & 3D games is definitely a Bad Idea, and so is buying a Ferrari to drive it through a school zone.
The following sentence is true.
The previous sentence is false.
Pining for the days when The Glorious MEEPT!!! graced SlapDash with his wisdom.
OpenGL "going away"? Please, if you think that OpenGL is all about Quake and flight simulators then you need to get a clue. OpenGL is very precise and exact graphics rendering model that has its roots in scientific simulation. Microsoft doesn't comprehend this idea of "precision" or "industry-standard". Why do you think that Microsoft's implementation of OpenGL is such a bitch to port OpenGL apps to?
I'd like to know when SGI started to manufacture PCs, or why they would ever care to. Their hardware is vastly superior. PC 3D gaming hardware outstrips their best? Come on, Indy 8-bit graphics running on an R4000 isn't "their best". Neither is an Onyx Reality Engine, but it's still fast enough for me to enter a lightsabre duel with a computerized opponent (with a real prop for a lightsabre & 3d-goggles... it's a toy project of Rice University's CS department).
The day that Microsoft's dual-headed support does stereographic imaging, DirectImput allows me to pick up a roll of paper towels and use it as a lightsabre becuase DirectImput supports motion-sensors, and Intel Pentiums are fast enough to render this at dual 1280x1024x32bit at more than 45 frames per second, then you can say that SGI has been caught up to by Intel.
Computing power is not a commodity, at least not the sort of power you'd find in a MIPS R10k or MIPS R12k or a grid of 16 MIPS R8k. The day you can buy something like that, slap Micros~1 Windows 2056 (It'll probably take that long) on it and get it to do realtime OpenGL rendering like an SGI....
...SGI will have just released something better, assuming they don't start to suffer from "Microsoft Innovation Syndrome".
#endifNo, SGI isn't perfect, nor are their machines perfect. In fact, I use Suns almost all the time (price/performance thing... plus the replacement parts are marginally cheaper). But, to compare even a (relatively) lowly Indigo2 to a PC? You need to quit smoking so much of that Microsoft(R) Crack(TM) v2.0.
The following sentence is true.
The previous sentence is false.
Pining for the days when The Glorious MEEPT!!! graced SlapDash with his wisdom.
... Just remembering PowerComputing, their cool logo, and the fact that Apple ATE them with Micro$oft money...
Cool logos, Apple's involvement, Microsoft dominance.. it's related, man. And, if it isn't, why the HELL did you waste your oh-so-precious time replying?
Hehe.... At least my post had to do with computers, not with topicality, buttmunch.
The following sentence is true.
The previous sentence is false.
Pining for the days when The Glorious MEEPT!!! graced SlapDash with his wisdom.
Yawn! :)
Now if they all painted their butts green and walked backwards that would get some attention!
I hope this new 'sgi' logo will be combined with the cube. I mean several companies have several different versions of their logo... sometime they have design logo w/ text logo. sometimes they have just the design logo. and then others they have just the text logo. All depending on the circumstance of course... Their metallic cube is just too powerful a corporate image to just drop.
my US$.o2
Whenever I used to see that old logo and the name Silcon Graphics besides it - it stood for quality graphics computers with outstanding performance.
I'm not an expert on this - but I seems to me that changing the logo and the name (to a really ugly one) means that you have to rebuild part of the company image. Selling is all about being recognized.
And why did they have to change the logo anyway. The old one was so much better...sigh..
Because the products (Delphi, C++B, and so on) are *still* known as BORLAND Delphi, and so on. It became a "brand name" owned by Inprise, in stead of the name of the company.
The latest development (a month or two ago) is that they seem to be partially backing out of the name change: Inprise now has two divisions: "Inprise" for "enterprise" software, and "Borland.com" as the development tool maker and marketer.
But anyway, look at their website ( http://www.borland.com) and you'll see that the packaging says "Borland" just like it always did -- even when the URL was "inprise.com".
Christian R. Conrad
Christian R. Conrad
MY opinions, not my employer's - Hedengren, Finland.
Christian R. Conrad
mail me at iki.fi ; same user ID as here
This reminds me of Borlands renaming idea, why is it that companies with wellknown names have this urge to throw them away?
-- To dream a dream is grand, but to live it is divine. -- Leto ][
Oh, and the new logo is hideous. For a company that prides themselves on 3d graphics, that logo looks like something you'd find labeling a generic toilet paper brand.
Ita erat quando hic adveni.
Oh my god...
When I first saw the new logo 2 weeks ago, I thought of an April fool's joke.
And now the new explanation for s.g.i...
It just sucks.
-- bmp System Support - Vienna, Austria
We appear to be loading their server noticeably. There's always a great question at times like this. "That isn't an SGI web server, is it?" What can they say? ;-)
Brent J. Nordquist N0BJN
It's sad to see that the pipe logo has been surgically removed from the sgi site. it makes me want to go to Mountain View and insert a large pipe into Belluzo's tail pipe.
.
DAMN! that logo was COOL.
--------------------------------
check out my music
you might actually like it.
A big reason SGI put forth the name change (according to the press release, anyhow) was that while 50% of their revenue came from servers and supercomputers, the public perception was primarily that of graphics.
As it should be. Everybody does servers. A few big names do supercomputers, but everybody knows who they are anyhow (most people just don't buy them). What Silicon Graphics built its reputation as a solid performer on was... Graphics!
Instead of underscoring their victories and capitalizing on their successes, they're "repositioning" themselves to the same "yeah, we do servers" slot as every other Tom, Dick and Harry in the business. Instead of happily enjoying and spreading their niche, it seems to me that they're doing their best to abandon it altogether.
The whole concept is misdirected.
James Ojaste
That new 'sgi' logo on the o2 sticking out of their front page sucks. the cool shiny silver cube right now is just infinitely better.
Heh. I just counted, and I've got 13 of the cube logo in my office on assorted keyboards, mice, monitors, and machines...
I'm definately not getting rid of it for a while.
e;
That blue *is* almost exactly the same color as the trim on my Sparcstation...
:)
And the obligatory:
The Silicon Graphics (not SGI of course!
cube logo was the best. I just can't visualize
the new one twirling in 3D...
=-=-=-=-=-=
OpenGL is starting to become a really bitchy standard, it isnt going away. Geez. OpenGL is going to be used with Q3:A in linux (which is a big boost for using OpenGL in linux) and is now the base standard for all 3D chip manufacturers. OpenGL is also being used in alot more scientific and engineering applications, not just games. With every other yahoo manufacturer is making Intel based workstations and making a killing at it SGI has to do their own evolving. The MIPS is a good processor structure that is very powerful, but making the workstation in question thousands of dollars more expensive than a comperable Intel based system means SGI does less business. SGI in no way makes inferior servers and workstations even when it DOES use Intel chips. Find me a PC workstation with a 64-bit PCI bus and a build in RAID controller. If you bought an SGI workstation and a Dell workstation with the same speed the SGI would work about 50% faster than the Dell machine. But I dont think they should have changed their logo to the new one, I really liked the old one. One logo held for many years gives owners and users a sense of stableness (so that isnt a real word, who cares) that you dont get with a company that changes it's logo every few years. I like how someone pointed out that the old logo was language and time independant, you could speak any language and see the SGI logo and know what it was. Sort of like the monolith from 2001: A Space Oddessy.
I'm a loner Dottie, a Rebel.
Why should SGI, or the stockholders themselves, care about what the stockholders think? :-)
It's the customers opinion that matters! I was the guy who advocated we should start looking into SGI servers for our technical computing a bunch of years ago, to replace what we were using by then. What got me interested in the first place was the name: "Silicon Graphics"! It was, and still is, hi-tech sounding, and it got me interested enough to check them up and realize it meant they had high bandwidth, high capacity, good I/O, fast CPUs. "Silicon Graphics", hey this means they need to be fast overall, not just have peak performance in one place (like HP) or another place (like DEC Alpha boxes which were introduced back then), or any other. Well we still buy a lot of them because the benchmark went well
The name started it all.. never would I have been interested if they had this new name back then (which is so boring I just can't remember it five seconds).
That's a pretty bad move of SGI, the original name was, and still is very special, something that makes you think a bit about what it implies. The new name is even more boring than "International Business Machines". Much worse.
And the new logo.. what a disappointment. Funky 'g', but it just disappears, it's mainstream, it's tragic.
Now what incredibly bad consultancy company managed to get rich from such a bad job? And who was the CEO at SGI who thought this was a good idea? And the board?
Definitively the worst name/logo change I have seen in at least ten years.
TA
First, when Crimson came out it had a R4000, not R4400.
And about the 200MHz+ Intel beating R4400 I'm not
so sure.. I've been running `setiathome' the last week
and a 400MHz Pentium uses 80 minutes to do one workload,
that's about equal to a 215-220MHz R4400 if such a thing
existed, in other words slightly faster than one CPU in my
200MHz old Challenge running the same program.
A 250MHz R10000 runs circles around the 400MHz Pentium II.
A bit disappointing actually, particularly taking into account
that `setiathome' isn't even compiled for an R10000, my other applications go 30% faster when I compile for it.
why? because, despite the fact that the NT-based
Visual Station is attractive, it is more than 2x
the price of its competition. Graphics studios
who want high quality and power but cant spend
more than 10 grand on a machine will simply choose
Apple, Integraph, Micron, etc. and other clones
that can pack a punch but not on the wallet.
SGI's true niche, its claim to fame, etc. is its line of monster machines, the mid range Octanes and O2s and the upper line of Origin servers. As well as its line of ONYX2s (Cray 2000s in pretty cases). They dont sell many, but they sell them; to governments and large corperations who simply can't do what they need to do on a multi-proc xeon or PII/III.
Summery: The NT Based Visual Station will be discontinued and the company will refocus on its upper end and lower end UNIX based systems. Realize, while it may only sell a few of the ONYX and ONYX2s in a year, along with those come service plans (tangent: Control Data kept alive for many years just off service agreements from Cyber line and still has active contracts today ).
Don't worry about the logo. It's lame and lame things eventually get tossed as flops (e.g. Arch Deluxe).
-Z
I'm afraid. I'm afraid, Dave. Dave, my mind is going. I can feel it. I can feel it. My mind is going.
When a company isn't growing at the
same pace as it used to, the big whigs
get worried and try to come up with radical
changes, regardless of whether those changes
help, just so that they can justify their
overpaid positions.
A better use of SGIs time and money would have
been a massive ad campaign with their new intel
based visual stations using the old logo. That
would of caught peoples attention.
(on a relative note, I just saw my office got
a new visual station today. I'm not going to
get into it, but lets just say im very impressed.)
-Z
I'm afraid. I'm afraid, Dave. Dave, my mind is going. I can feel it. I can feel it. My mind is going.
by Jai Natarajan
MOUNTAIN VIEW, CA (January 10, 2001) -- Struggling computer manufacturer SGI today announced a major shift in corporate and marketing strategy. The former leader in high-end servers and workstations, beset by declining sales and large losses, today vowed to fight back with a new company name.
Extensive research by Landor Associates pinpointed the short brand name and silly logo as the single cause of losses. "The public doesn't care about high costs of hardware and peripherals, nor about the buggy operating system or fuzzy product lines. Tests show clients are really bothered about investing billions in equipment made by a company with such a short and meaningless name." said K.B. Landor, CEO of Landor Associates, from his mansion in Bel Air, shortly after flying back from a ski vacation in Europe in his private jet. Landor, 45, has two sons in Harvard and mansions in Paris, Rome, Buenos Aires, Los Altos, New York and Seattle, built upon his very successful brand-naming business featuring such high-flying clients as SGI, DEC, ILM, ELO, APP, N'Sync and TASP (The Artist Sporadically known as Prince).
SGI CEO Rick Belluzzo added "We have even been losing market share to Digital Equipment Corporation ever since they ceased to be DEC. Even Intel has five letters in its brand name fer crying out loud."
"The time has come to fight back. We are laying off any employees who don't have a middle initial and are aggressively recruiting senior executives with name prefixes", added Robin Van Der Lowe Smith-Jones, head of personnel services.
Industry sources are mum about the prospects of a turnaround by this legendary slumbering giant but they appear to have taken the correct initial steps.
Reminds me of those mission statements Scott Adams is so fond of.
:^)
BTW, did anyone hear about the time he billed himself as a consultant for writing mission statements (at Iomega I think?) When the session was done, the statement was a mass of unintelligible crap. Then, to "Bring the session into focus" as he put it, he drew a big picture of Dilbert and they knew they'd been had.
That was one of the coolest things ever.
/.++ ---->>
Vidi, Vici, Veni
crimony, i'da thought that a big graphics workstation company could have come up with something cooler. I already miss the tubular cube icon.
I agree. Keep it. It's cool. It'll be a geek thing. I used to have a very large sticker of the old logo on my door. I wonder if it's still around anywhere...
-Rich
I guess it makes sense, then. But I wouldn't
buy an SGI server; who wants to run Irix if you
don't have to?
--joe
"It sure was strange to see something on Usenet about me that didn't involve Klingon gang rape." -- Wil Wheaton
So, lets see if I get this straight, they're not fried any more?
I would be willing to bet that they change their name (and perhaps their logo) to something else after they get some much-needed attention. Are we really too young as an industry to understand the term, "publicity stunt?"
Somehow the expansion of the "new" SGI doesn not equal the cool-ness or the long-term brand recongnition of something like "Kodak."
-AP
Not so much because it's an idiotic logo and a completely vapid motto, but that there are people at the top of SGI who think that this is a good idea... Terrible.
A moment of silence for the old (incredibly cool) logo, and the old SGI.
And geez, I always thought SGI to have a little more class than to make an obnoxious noisy useless opening screen on their web site...
I guess that product placement of the cube logo on the screens in "Lost In Space" is an anachronism now ... or else a clever prophecy that SGI will return to its senses and bring it back.
Erskin> Then maybe we can have it, eh?
Yeah, imagine a logo: penguin trapped in a cube cage. Sheesh...
and
irony is bliss.
Mike
--
Mike
--
"Wi nøt trei a høliday in Sweden this yër?"
They won't listen to one person who doesn't own large quantities of stock, but how can they ignore a huge volume of people complaining? I mean, the Slashdot community is representative of the computer industry as a whole. If we all love the new logo, there's a good chance the majority of their customers and potential customers do as well. Businesses may sometimes seem out of touch, but they respond to floods of feedback.
l and http://slashdot.org/articles/99/03/05/0745243.shtm l for more info.
Remember when Toshiba wouldn't release the IR specs for their laptops? We all told them why it would be a good idea for them to release the specs, and a few months later they did. See http://slashdot.org/articles/99/02/24/112249.shtm
Please take 30 seconds out of your busy day and send them a quick, "I miss the old logo!" email.
--
Mod up a post Rob doesn't like and you'll never mod again
At this time, the aforementioned web page seems to be slashdotted or otherwise down. If it still is at the time you read this, you can send email to their trademark-watching department by going to http://www.sgi.com/company_inf o/trademarks/questions.html
And please give this post a fantastic ranking so everyone sees it :)
--
Mod up a post Rob doesn't like and you'll never mod again
Hmmm...Let's see...We need to make more money and impress our shareholders...I've got it! We'll change our name to its abbreviation!
-or-
How many MBA's does it take to change a logo?
(On a side note, if they wanted a name change, why not Cray? They own it, after all.)
No, I don't like the new website. Being an "any browser" kinda guy, from my point of view the main page is already busted, because it REQUIRES Shockwave before you even get in the front door. The sound is obnoxious. What's more, the feedback page is busted (at least for my version of Netscape, which does have Shockwave); I had a devil of a time telling anyone over there it was, and gave them an earful when I finally got the right form to show up.
Graphic artists should DESIGN websites, but engineers should sanity-check them on plane-Jane 14.4 links before allowing promotion to production. Shockwave is cute, but it should be verboten on the main page and optional elsewhere; you should have at least a minimally functional set of pages that makes sense in lynx(1).
RIP SGI, indeed. To shreds.
Your statement that the new logo will not make
a difference for people purchasing is completely incorrect.
I handle a large budget for unix servers and
workstations... We're primarily a Sun/HP shop, but
I always made sure we have a good smattering
of SGI's. Basically, they keep people's morale up in the bland world of corporate unix.
I have been a staunch SGI supporter for uncountable years... I have 3 workstations and 1 server in my house no less... I lusted after SGIs back in the days when their cases were ordinary beige and they just used numerical model numbers...
SGI has made a lot of changes recently, many which seems to be trying to alienate their fanatic followers... Their NT workstations for example...
I mean nobody ever purchased an SGI for logical reasons... it was always purely emotional... We just always made up reasons why SGI was a viable solution... (for example, SGI's multi-processor
math libraries are completely whack. You'll get a different answer depending on how many processors are used to calculate things... (much worse than any FDIV bug))...
With this new logo, they have finally managed to somehow completely sever my emotional ties to them. And its not just me... With the full agreement of most of the administrators and managers I know, over a broad number of companies, I will not be purchasing a machine from SGI again until they replace that ugly and stupid logo.
Hmm... not completely correct...
Sun actually owns complete rights to the NT 4.0 source code through one of companies they got in their buying binge...
Hence "Project Cascade"
Their new web site is awful. Their older ones had some much more style.
--
InstantCool
I work for SGI, and I love the cube, I thought it was a great logo, however it is sadly and definetly going away. They have been working on this new logo and image for over a year now and have apparently put a lot of time and money into it. We all recieved a long presentation and information on using the new logo/colour/font, etc and to immediatly quit using the ond one. Today we are being given new badges and t-shirts with the new logo. I for one am taking pictures of all the signs around campus before they tear them down or change them.
I'm pretty fly for a white guy
How much do you reckon they paid some fancy-schmancy consultancy to come out with that inspired move?
Well, since the company I work for did the same thing recently I'd say a lot. Which is too bad, the old logo was one of my favorites. Of all the stuff I have on my wall here at work, only two things are logo's. One is Apple's, the other is SGI's good old cube. Sad times these are.
sorry you have an inferiority complex. I asked a question, i didn't say "WHY ARE YOU WASTING MY TIME IDIOT?!"
Please don't act like a 12 yr old and call me buttmunch, crybaby.
WAH!!!!!!!
--- lokai
what in the hell does that have to do with SGI changing their logo?
hehe. At least the posts mentioning apple were somewhat related to logo's.
--- lokai
Personally, I like the old logo better.
However, why does everyone equate the change of a logo to doom? People have been calling them SGI for years, and changing a logo is extremely common in the business world.
The reports of SGI's demise are greatly exaggerated.
Do you even know anything about perl? -- AC Replying to Tom Christiansen post.
I don't understand what's different about sgi... is this purely cosmetic or representative of larger changes? anyone from sgi reading? and yeah, the old logo is waaaaay cooler.
If they had to change their name, something like Silicon Gear Inc would much cooler than a stupid acronym.
And the new logo is just as lame as they come. The lower case letters combined with the non-classy typewriter font makes the statement "I have no class whatsoever". The IBM logo may be boring but the font and style has a "power" look. This sgi logo has a corner store unprofessional look. If you're trying to sell jeans or something - maybe.
Signs your environment is in danger:
- The deck starts to tilt sharply
- Your upper management wastes time changing the company's name/logo
Examples of the above:
- The Andrea Doria
- AST Research
- Borland
- Silicon Graphics
I don't think so -- the tabs you're talking about opened when I just happened to go near them and stayed open. /P.
I fully appreciate the skills of graphic artists, and admit I can't draw worth crap, but I do know how to make a design functional and intuitive, and most graphics people either can't or don't.
Oh, you poor person you. Well I'd start looking for a new job now -- it's hard to keep up with the competition when you've just shot yourself square in the foot.
PS -- how long do you figure it will be before Microsoft becomes "MS"?
Just like AT&T is not American Telegraph and Telephone any more. AT&T just stands for AT&T.
Management consultants strike again! No one cares except for other CEO's and wall street analysts.
I was just about to say the same thing, but I decided to read the comments.
But don't forget,it's not what the logo looks like it's what it represents.
I think that one represents a dull company, who make furniture, not fancy computer workstation things.
Did GeoCities buy out SGI?
On an unrelated note, you know who is probably really pissed about this? - the people who maintain the webpages. They've probably been told to hunt down all references to "Silicon Graphics" and change them to "SGI". From the looks of their main page, that's going to be a chore. Thank god for search and replace...
--
--
Jason Eric Pierce
Bad move, especially the logo. The new name is like something out of a Dilbert comic.
They had a good thing going, being respected for making the best computers for graphics. Now they're alienating their old customers by telling them they're not the focus any more, just so they can become one more unspecialized computer company and compete in a crowded marketplace.
They had their niche and they threw it out.
Never mind about the new name thing. (For shame!)
Why is it that every computer acronym has to stand for something? That retarded phrase that SGI is supposed to stand for really is a prime example.
Why can't people just simply say "our company is called SGI"?
And, the old logo was better.
This cube has serious memory-value for me: First day of my current job, I'm surrounded by SGI's and I found a bit of uninsulated copper wire. Of course, first thing I did with that wire was to twist it into the cube, and I even had enough for a little stand... Found it's remains a couple of weeks ago, the cat was playing with it (it had also been stepped on). Now SGI's ditching it, and guess what? I'm about to leave this job...
Are they gonna stop making funny colored boxen, too? The new logo looks like they might o more plain...although, black + white cases would look kinda spiffy...
Calmacil
I can't seem to face up to the facts, I'm tense and nervous and I can't relax... --Talking Heads
So perhaps SGI won't be working with silicon anymore. Any news about carbon-based CPUs? :)
This seems to be another step in a sequence of bad ideas. First SGI releases Intel-based hardware running NT. Now they kill the neat looking 3D cube replacing it a terribly designed, ugly logo. The next move will will probably drop IRIX, stop MIPS hardware and turn OpenGL into ProprietaryGL. Just now when I was about to order an O2 machine for Robotics simulation (Linux and Mesa are not being fast enough for me. What about 15 seconds per frame in anti-aliased mode?).
A few years ago (92?), the courts ruled that you couldn't trademark numbers or acronyms. Thus, the i586 became the Pentium, and Digital Equipment Corporation stopped using DEC. If a company's name is a series of letters, but it's not an acromyn, it can be trademarked. That's why they're just SGI now and not Silicon Graphics, Inc.
Forward, retransmit, or republish anything I say here. Just don't misquote me.
The old logo was language-independent, time-independent, and just...well, cool. The new logo bites.
Slashdot - News for Herds. Stuff that Splatters.
sgi isn't championing the non-microsoft way of life any more. they have released a intel line running WinNt. Its a shame. Bloody shame.
I heard that rumor about the reason for Borland's name change as well, but I wasn't sure then (and am still not sure) whether to believe it. Do you have it on good authority that this was indeed the reason for the switch to Inprise, or are you echoing the same rumor I heard? (I'm not trying to be adversarial, I'm really just curious.)
Always liked Power Computing's logo (when they existed before Apple yanked their license).
Not very big, but you can see it here.
yeah, but SGI went into the toilet when they went to NT boxen based on intec chips--MIPS/IRIX and the old logo forever!!!!!
Just because you're paranoid doesn't mean they aren't out to get you
No way.. i think the multi color one looks rad... its like "Yeh we are old school, we know what we are doing" My vote would be bsdi's logo
-- four
has anyone noticed a peculiar similarity of the new logo, colors, web pages, to http://www.marthastewart.com ? frightening resemblence. i suppose we can now expect sgi to start making copper cookie cutters that run on irix? ;)
Well that is what storageTek paid for their new logo. At least we went a step in the right direction, a meanless logo, but all we had before was the name...
Most of us here look at the price tag for that, think for a moment, and reliase that instead of spending money on a logo last year they could have lowered estimates by 10 million, given us a bonus, and still be money ahead.
If I was a stock trader I'd be short on sgi right now. My expirence is that when a company changes their logo stock moves south. (for those who don't know, short on stock means you borrow stock from a owner, and sell it. You have to buy it back before the owner wants to do anything with it, but that is rarely a problem)
Which of the proprietary Unix vendors is doing the best right now?
Which of the proprietary Unix vendors is the only one which doesn't also sell NT boxes?
(Hint. Three letters. They have a rather well-recognized, square, purple logo. And they aren't about to change it.)
Would you and your self-congratulatory Linux bigot friends just disappear please? This kind of obviously false assertion just makes Linux look stupid. SGI has much, MUCH hardware that would humble any Linux PC as a server (yes, really), graphics workstation (really REALLY), or supercomputing (which Linux isn't seriously attempting to do anyway).
Don't take my word for it; take an architecture class and learn why beowulf is only fast on the problems that it's easy to be fast on. That same class might help you figure out why an O2K will whomp ass all over your cousin Jed's quad Xeon webserver. And sitting down in front of an Octane should make you pretty embarassed about that "Doom" comment...
Just last week I was telling someone about SGI's cool logo and that I thought it was the best. Now they change their logo to a simple lowercase script of their name, SGI?
Perhaps I sould read the press release and find some insite into what image they want to protray. I guessed it would have been a high technology type of imagine. Oh well, I guess they have something else planned.
~afniv
"Man könnte froh sein, wenn die Luft so rein wäre wie das Bier"
~afniv
"Man könnte froh sein, wenn die Luft so rein wäre wie das Bier"
Richard von Weizs
Funny, I heard the Lucent logo is called the "flaming asshole". Maybe this was a disgruntled employee, who knows.
~afniv
"Man könnte froh sein, wenn die Luft so rein wäre wie das Bier"
~afniv
"Man könnte froh sein, wenn die Luft so rein wäre wie das Bier"
Richard von Weizs
As a former SGI user who's probably going to take the plunge again and get an Indigo2 or two now that prices are so far down, I want to join the consensus: Keep the old logo.
I do understand the point behind the renaming - they want us to know they do stuff other than 3D graphics. But I think it could have been done in a sleeker way. They owe us SGI fans a more interesting logo than that.
D
----
Yeah, "professional" to me means clean cut, organized, subtle and serious. Exactly the sort of thing marketting and graphic arts do not represent to me.
The new 'sgi' site is flashy, as was the old one. But the old one had the high tech feel that was easily associated with what they do.
The new 'sgi' site just doesn't seem to convey that cutting edge computing feel. It feels more like a mail order computer shop.
-- What you do today will cost you a day of your life.
At least the part where they say what it stands for seems to be a joke. They're just SGI. The explanation of what it stands for seems to be webmaster/market monkey work (not that the whole thing isn't anyway). Whew!
SGI should sell cray, buy back mips and start doing what they used to do best, make butt kicking graphical workstations. Anymore they are on the road to becoming another Xeon "workstation" knockoff maker.
This is my signature. There are many signatures like it but this one is mine..
I bet they won't listen to you unless you own large quantities of SGI stock.
The iMac take on the Apple logo (one colour, and kinda jelly-like) looks better to me than the old, multi-coloured one. Multi-coloured logos were used a lot by computer manufacturers in the early 1980s; I guess it was to say "look at me, I can do colour and the other 8-bitters can't!" I think Apple should drop the multi-coloured logo and go with the jelly one full-time.
Is there any real reason to stop using the old logo here? I'd like to see it continued.
Silicon Graphics just changes its name to SGI, much like Kentucky Fried Chicken went to a hipper "KFC" a few years ago?
Sure, it avoids the incredible exclusiveness of the "Graphics" in "Silicon Graphics", but is that all there is? Granted, they didn't go with anything embarassingly buzzwordish, but still. I just don't see the big deal of it all.
The new "g" does look funky, though.
There's a ...uhh... cosmetic surgeon in Houston who is already using "Silicon Gear".
:)
Ok, maybe not.
Save the whales. Feed the hungry. Free the mallocs.
SGI's website has always been somewhat flashy. I think the new website is a lot cleaner than their previous one... The tab menus at the top are fast & very usable. this isn't form over function, this is form working with function nicely.
What, you don't like sites that actually use real graphic artists instead of code monkeys to do their webpages?
you seem to have an odd sence of what "professional" means...
-Stu
So we can remember what SGI once was, even if they have lost their way.
"Genius may have its limitations, but stupidity is not thus handicapped." --Elbert Hubbard (1856-1915)
who could possibly care enough to bother?
Alright, so I visited their redesigned website briefly - briefly is all I could handle.
I'm sure that the technology that made SGI the wet-dream of geeks is still cutting edge, but image matters.
I knew SGI. I worked with SGI. Senator, you are not SGI; you look like an iMac, a '98 VW Bug. You're going cutesy, and it's pretty pathetic.
The new site looks like a page out of Wired. Lot's of disjoined graphics, buzz phrases and colors. Very nuevo 70's, very rounded, cartooney and completely unsophisticated. I wouldn't have been surprised to see a rendering of a Porche, with a speckled orange formica paintjob. It's just tacky.
Whoever they hired to revamp their image, I hope they fire in a hurry. Image matters, and SGI made a reputation of looking hi-tech. They now look like Yahoo! for christsakes!
There is something to be said for slick cases that look fast even when they're off. But really. I'd be hard pressed to take them seriously now - they look like an e-zine.
Now I wonder who will pick up the gauntlet and take up the image of being the coolest hi-tech firm out there. VAResearch, are you taking notes? Let's slap all that great hardware in some neato boxes. But please, keep it professional looking, sophisticated and tasteful.
-- What you do today will cost you a day of your life.
The old "tubular cube" logo is way better than the new one. Looks kinda like something Mike Oldfield would put on a record sleeve. The new logo is, well, ordinary.
If Sun ever change their logo then the computing industry will be all out of cool logos, unless Debian settle on option 4 :-)
I don't know why SGI did it, but I do understand KFC. They wanted to stop using the evil "F" word--"Fried". Remember that this happened in the Age of the Health Kick?
--The basis of all love is respect
Could anyone find this new logo? All I could see on their page were the letters sgi in a big, silly font.
Ok, so maybe that's the logo. Maybe it's not quite that unimaginitive, though. It could be on of those inverted logos, where the letters are transparent, and only the background is solid, and they just had a blue background for it on their homepage...
Hm. I don't believe it either. It reminds me of the Dilbert where Dogbert read something that Dilbert wrote, then asked Dilbert if he heard about the infinite monkey theorem. Dilbert said yes, and Dogbert responded "ten monkeys, fifteen minutes". (well, it was something like that.) I give this logo twelve monkeys and thirteen minutes. Why didn't they just hire a kindergartener to scribble sgi on a piece of paper and just scan it in?
They laughed at Einstein. They laughed at the Wright Brothers. But they also laughed at Bozo the Clown. -- C. Sagan