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User: Merlin42

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Comments · 206

  1. Re:Its Marketing ... no information required on Seinfeld-Windows TV Ad Anything But 'Delicious' · · Score: 1

    I was thinking about a similar thing ... I think the whole association thing works if the viewer already has (or knows) the product. The vague association works well as a reinforcer, but not as well at creating initial familiarity.

    When we look at the Apple adds we get information (or at least stories) that teach us why we should decide to switch to apple, since most people don't own or use apple computers already.

    With MS they can assume that viewers already know and use Windows. So their job is to build on that existing familiarity, and give it a positive association.

  2. Its Marketing ... no information required on Seinfeld-Windows TV Ad Anything But 'Delicious' · · Score: 5, Interesting

    Clearly the OP does not really understand what advertising is usually about. Most mass market advertising does not try to provide information, it is providing associations. It presents something enjoyable (here it is assumed that Seinfeld+Gates==Enjoyable) and then presents the branding that they want to be associated with that enjoyable feeling. The crazy part is that this works, and in a weird way can be suggested as actually improving the product. Since the next time the subject of the advertising uses/sees the product, they will subconsiously access that association with enjoyment ... therefore the product is more enjoyable as a result of the advertising.

    I am not saying that this is a good thing, but it is how things work in the real world.

    Now you can argue either way as to whether Seinfeld+Gates=Delicious ... I didn't actually watch the comercial myself ... but they might be reaching as far a transitive association all the way back to the Seinfeld show, which almost everyone agrees was enjoyable. In any case I don't think there was ever any intent to have actual informative content in the comercial ... they are just "building the brand".

    See Seth Godin's book "All Marketers Are Liars"
    http://sethgodin.typepad.com/all_marketers_are_liars/

    or a quick review of it here:
    http://www.businesspundit.com/lying-marketing-and-perception/

  3. Re:I'll stick with Firefox on Google Chrome, Day 2 · · Score: 1

    I haven't tried it yet, but the sandboxed tabs sounds like an awesome idea.

  4. Re:I'll stick with Firefox on Google Chrome, Day 2 · · Score: 4, Insightful

    Honestly how often do you actually use the home button?

    I can't remember the last time I clicked it.

  5. Wishful thinking on How HP Could Turn a Novelty Into a Revolution · · Score: 5, Insightful

    Not sure how this qualifies as Slashdot frontpage worthy. Sure its a neat UI that hides much of the visable portions of windows, but its still windows, with all the good (app. compatibility) and bad (M$) that it brings with it. "Just" switch it to Linux is a hell of a lot harder than this rambling blogger makes it sound.

  6. Wow 10 years! on Vegas Star Trek Experience Closing Down · · Score: 3, Insightful

    I had never heard of this, but then again I have never actually gone to Vegas.

    Anyway, would that make this the longest running Star Trek franchise?

  7. Re:Obligatory on VIA Releases FOSS Graphics Driver · · Score: 4, Insightful

    Not yet, but soon hopefully. As stated in the OP.

    It is really cool to see more hardware vendors moving to open source. Drivers are one area where more eyes are needed to help make the bugs shallow.

  8. Re:Understand for C++ on Source Code Browsing Tools? · · Score: 1

    I use Understand for Fortran quite regularly and I really like it. The GUI has lots of little anoying quirks ... but those anoyances are more than made up for by the real meat of the program which realy does help you understand your code. Plus their support is _very_ responsive, every bug report or feature request I have submitted has been dealt with in 2 weeks or less. Also, they put out a new build every monday.

  9. Re:Not again on Fedora's OpenGL Composite Desktop · · Score: 1

    Just being pedantic, but its a GLX extension (GLX_EXT_texture_from_pixmap) not a GL extension that is missing.

  10. a few on What's the Best Geek Joke You Know? · · Score: 5, Funny

    There are only 10 kinds of people in the world:
    Those who know binary
    And those who don't

    A cop pulls over Dr. Heisenburg and says, "Sir, do you know how fast you were going?"
    Dr. Heisenburg responds, "NO, but I know EXACTLY where I am"

    Professor: What is the integral of dcabin over cabin?
    Student: Log cabin .... ha ha
    Professor: No, its a house boat! You forgot to add the C

    Professor: What is the area of a circle
    Student: Pi R square
    Professor: Pi are not square, Pie are round ... groan

  11. Re:Dammit Scotty! on Cold Fusion in a Breadbox Instead of a Bottle · · Score: 1

    I know you were joking but:
    1) Everyone knows dilithium moderates mater anti-matter reactions, not fusion
    2) The actual crystal was lithium tantalate ... just need to replace the tantalate with another lithium then things will get real interesting ;)

  12. 2.6.11.10 on Linux Kernel 2.6.11.9 Released (Security Update) · · Score: 1, Informative

    actually its 2.6.11.10 that was just released

  13. RTFA on AU Regulations on LAN Cabling? · · Score: 4, Informative

    Did you actually look at the website you linked to?
    On the front page it has a link to a pdf listing results from the 2004 inspections / audits. I think it was something like 600 inspections and 400 audits.

    The site has gone down now and I closed acrobat reader so I can't find the exact info.

  14. GB or Gb ? on Microwires Can Replace The DVD-ROM · · Score: 1
    From the article

    The researchers calculate that a 10 cm long microwire can carry out 10 million divisions or cells and in each one of these a byte can be stored. In order to store the byte, each one of these cells is magnetised in one orientation or the other.


    From reading the description it would seem 10cm could hold 10 Giga BITS or about 1.25 Gigabytes at best.
    This is still impressive, expescially if some media could be created that used several wires or packaged one very long wire, perhaps in a spiral, like a CD.
  15. Re:Good luck with Encrypted QAM. on Which HDTV Capture Card? · · Score: 1

    Actually it seems that at least timewarner and comcast already support cablecard. It would appear that you 'lease' the cablecard just like you would the digital cable box.

    http://www.timewarnercable.com/corporate/product s/ digitalcable/cablecard.html
    http://www.comcast.co m/Support/Corp1/FAQ/FaqDetail _2651.html

  16. Re:Good luck with Encrypted QAM. on Which HDTV Capture Card? · · Score: 1

    CableCard is coming, see:
    http://www.engadget.com/entry/12340003000254 56/

    The first unanswered question is: When?
    The second is (like with just about any new standard) will it be tweaked before it becomes ubiquitous? ie If you could get ahold of CableCard equipment today, will it work with the hardware of tomorrow?

  17. Re:from the =-NE-== dept. on The State of Natural Language Programming · · Score: 1

    In fortran77 "not equal" is .NE.
    In fortran90 they added /= which was a common extension to 77

  18. from the =-NE-== dept. on The State of Natural Language Programming · · Score: 1

    OK I'm not up on natural language parsing, so what does:
    =-NE-==
    Mean?

  19. Buzz Beer on Caffeinated Beer Becomes a Reality · · Score: 4, Funny

    Does Drew Carey get royalty payments on this stuff?!?

  20. 100% Pure Broadband = 0% dial-up ? on Is "Marketingspeak" Killing Technology? · · Score: 1

    I think it means that they do not offer dial-up service.

  21. Re:Most important question: on Microsoft Launches Visual Studio Express, VS 2005 Beta · · Score: 1

    For some reason ladybug refuses to accept my submission (I am using mozilla 1.6).

    but, even if I did submit the 'bug report', would MS really care that Visual Studio won't install using wine in Linux? Especially since, for most definitions of the word 'bug', it is probably CodeWeavers (or the wine project) who has this 'bug'.

  22. Re:Most important question: on Microsoft Launches Visual Studio Express, VS 2005 Beta · · Score: 3, Interesting

    Just tried in crossover office v3.0.1 and the installer fails with an extremely obtuse message:
    Error:
    A problem has been encountered while loading the setup
    components. Cancelling setup.

  23. Not Sure about free on Microsoft Launches Visual Studio Express, VS 2005 Beta · · Score: 4, Informative

    ***FROM THE FAQ***

    # Are the Express Edition products free?

    We have not announced pricing and licensing and will not do so until next calendar year. For the time being, we can tell you that the Express Editions will be low-cost and will continue to be easy to acquire.

    # When will the Express products, and the rest of the Visual Studio 2005 product line, be officially released?

    The Visual Studio 2005 family of products will likely be released in the first half of 2005. Microsoft will continue to release Community Technology Previews (CTPs) and beta releases of the Visual Studio 2005 family of products until then.

  24. not not .... well sorta on Linksys WiFi Gateway Remote Attack Risk Discovered · · Score: 4, Informative

    Actually I was able to reproduce the 'problem' It is not mentioned in the article, but you can access the admin page from the WAN port if 'firewall protection' is disabled.

    In hind sight this sort of makes sense ... although it is NOT at all obvious at first glance.

    In any case I wouldn't consider this to be a HUGE problem since 'firewall protection' is on by default and 'Joe 6pack' is unlikely to turn it off since the general perception amoung nongeeks (at least in my experience) is that Firewalls are magical good things that block bad stuff (for varying definitions of bad).

  25. Re:port fowarding on Linksys WiFi Gateway Remote Attack Risk Discovered · · Score: 1

    Did you test before setting the new forwarding?
    I think Rateliff had some cables crossed and, becuase I am using the exact same firmware, I don't forward 80 or 443, and I can't get the admin page from the WAN.