It always amazes me how such an educated group of individuals as exists on/. always makes such irrational statements evertime an article like this comes around.
Full Disclosure: I've been in digital media for several years and am currently a fairly high-level individual on the more technical analytics/strategy side of things at a top digital media agency.
Now, despite my background, I want to preface this by saying that since I was very young, I've always been very paranoid about my privacy, and still remain paranoid to this day. I used to react to these sorts of things by spewing vitriol without knowing enough technical details to truly be qualified to comment. I would venture that is the case for the vast majority of people here. You know how to code, but I doubt you know how these systems actually work, what they actually collect, or how that data is actually used in the real world (not whatever scare story you are reading this week).
If you knew these things, you wouldn't be so disgusted by online advertising tracking practices. Do I dislike intrusive advertising? Yes. Do I think there is a lot of shitty advertising out there? The vast majority of it is. But just as there are bad coders who give the rest a negative reputation, the same is true for online advertising.
Beyond that, the end user of the tracking data does not give a shit about the special unique snowflake that you are. I know--I used to be one of those end users and now I managed a relatively large group of them. Do we have IP-level data? Technically, yes. Although to be honest, the only time I've actually looked at that was when trying to figure out a tracking bug with discrepancies between analytics platforms when I needed to compare timestamps.
Could the big bad evil government know what you are browsing? Yeah--but they could have done that anyway. Encrypt your traffic if you care.
The reality is, you guys are in the minority, and despite a lot of people being vocal about this, they are still in the minority. The reason this stuff keeps being made and actively pursued is BECAUSE IT WORKS AND PRODUCES BETTER RESULTS. Digital is all about the data, and I can tell you that retargeting, RTB inventory that uses audience data, etc. are all incredibly effective because they are SO well targeted that people click more, and more importantly, convert at higher rates. This means people find the ads more relevant, and are purchasing because of it. Period. End of story. They can think it is evil all they want--it still works and nobody forced them to click the fucking ad or make the purchase.
So get off your high horses and realize that this wouldn't exist if it weren't effective, and nobody is holding a gun to your head to click an ad. Don't like ads? Use ad block.
Now, with that rant out of the way, I will say that I am just as in favor of DoNotTrack measures as the rest of you. I think a user's data is theirs to own and do with as they please, and that if they don't want it collected, that is their right. I also think that sites have the right to withhold content from those who do not make their info available because the content is provided in exchange for it. Don't like it? Go elsewhere--maybe the impact will be such that the site will find another revenue source. But unless you are in the majority, that will likely not happen.
Bottom line...get educated about this topic if you want to have a real world discussion about it instead of just throwing out false statements and vague statements that anybody in the industry would laugh at because of how uneducated you sound. This is no different than when creationists attack science because they don't understand it and it scares them.
Interesting hypothesis. I have some other observations...
I work at a paid search ad agency (one of the bigger ones) and directly manage several million in annual PPC spend. The day this rolled out we saw a big spike in impressions and a big drop in CTR and several days later that trend reversed, and then a few days after that it we saw a slight uptick in impressions and a 40% drop in CTR (with no optimizations having been made at that time).
Whether this is due to Google Instant or some other thing remains to be determined but SOMETHING had an impact on our data. We'll have to watch closely.
"No, no it's not. Advertisers and marketers get paid to lie, to push a specific point of view without regard to facts. Developers get paid to write code. These are not the same thing at all. One is being deceptive and unethical for pay. The other is writing code for pay. You say that you do your own design and development. Well then, please, please, please, stop doing marketing and switch to that full time. We'll all be better off."
Let me be clear. You do not know me. You do not know the details of my job or even my industry as clearly illustrated by your ignorant posts. I do not lie and and I am a marketer. Putting up an add for a vet saying "Get veterinary help 24/7" is not lying and I really find it troubling that you are unable to see that. Additionally, you say "without regard to facts" which shows you have zero knowledge of truth in advertising laws which apply to all marketers and advertisers who promote within the US
To your second point...if I designed and developed full time and did not market what I made, nobody would find out about it, and I would not be able to afford to continue doing it. You are very naive if you believe the "build it and they will come" mantra. I'm going to go out on a limb here and assume you are an under-appreciated developer for a company that has a marketing and sales department that may look down on you, but without whom you would be out of a job because your company would go out of business. I am NOT saying marketing folks are better than developers or anything like that. I believe in respecting people for their skills, and treating them as I would like to be treated. But on the flip side, I certainly don't think developers deserve to be put up on a pedestal like you are doing.
"some people click on them. usually feeble old grannies, young kids who don't know (yet) any better and imbeciles who will never learn and the odd republican here and there."
What about all your fellow slashdotters? You realize this site survives because of ads right? SOMEBODY must be clicking on those ads about servers, geek toys, etc.
And what about ads on sites like Ars Technica, or any industry website? Are those people all feeble old grannies and young kids who don't know any better? Also, what does someone's political affiliation have to do with anything?
Man, when/. posts a story on advertising all the whackos come out of the woodwork.
Trolls amuse me sometimes with their completely lack of understanding of the thing they are trolling about.
Legally, Amazon is allowed to send you email once YOU PROVIDE YOUR EMAIL ADDRESS TO THEM. Don't provide it? No email. Once you get one, all you have to do is click the unsubscribe link at the bottom, confirm your unsubscription on the resulting page and THAT IS IT. After that they are not allowed to legally email you again as they have to add your email address to their suppression list.
Your claim about the process makes it evident you have never attempted to unsubscribe and have absolutely zero understanding of the laws and best practices around email marketing.
Oh, and I'd really like you to explain how being open to learning about new products/services that exist in the world makes me a sheep. I am positive you would be unable to 100% guarantee that you've never made a purchasing decision in your entire life where your initial awareness of the product/offering was sparked by an ad. To claim otherwise is just not believable.
But I'm done with this argument as I have a life and a job you obviously have too much time on your hands if you are sitting their agonizing about advertising that is very easy for you to avoid without having to complicate things as much as you have.
I called it out first thing as a disclaimer because I may be biased. That said, I also pointed it out because it means I am also MUCH more informed about the technical, legal, and ethical details around this area of advertising compared to most others.
Now you say that the only people that like them are people in advertising, but guess what...we're not stupid. We do things by the numbers and if people overwhelmingly didn't like them and respond, we wouldn't be wasting our money. People who ignore ads in general are not people we want to target anyway--we want nothing to do with you since you are a waste of marketing dollars.
Oh, and while I'm not personally a fan of the adblock detector scripts, I think the bigger question you should pose is why the site in question cannot find a better business model or offer something of significant enough value where they can charge for their content rather than rely on advertising.
I'm sure the thousands of people that are employed at my particular Client's company are very upset that they have jobs in part due to me successfully marketing their company's services--which, and here's the kicker, is veterinary care. Real evil there.
Why do you want me to stop making people aware that they should have their pet checked for fleas and get their shots? Do you hate puppies? Personally, I can sleep well at night because for example...I've helped a couple who just adopted a kitten from a shelter get the appropriate healthcare for that kitten to ensure it has a happy, healthy life. Or that I've helped someone whose dog was just hit by a car find the nearest animal hospital to save their pet's life.
Oh, and I'd warrant that there are plenty of people on Slashdot who click ads and take action based on them (as proven by the fact that/. has survived this long on mostly advertising). That's pretty ballsy of you to call all those fellow slashdotters knuckle-draggers but I'm sure they appreciate it because you know what is best for everyone. Really--crawl back under your bridge troll.
I'm not going to pretend that some less-savvy or possibly unethical marketers try to be sneaky and "trick" people into clicking their ads, but I'm not going to generalize based off that small percentage just like I wouldn't generalize based on the small percentage of developers that write malicious code.
People who write ads that trick people into clicking are doing so in the hope that their offer is general enough where they just need eyeballs. Smart marketers don't want to waste their dollars and only try to show their stuff to people who are interested. By nature of what it is, display marketing does just that.
There are many brilliant people who find these ads interesting enough to click and then convert into a sale or a lead. It is unfortunate that you would call so many smart people (many of whom I'm sure are fellow slashdotters) stupid and gullible. Don't be so childish and narrow in your viewpoints. You don't speak for everybody on Slashdot and you sure as hell don't speak for the rest of the consumer population.
As someone who spent 30 years in the software field, it is unfortunate you do not have a better understanding of statistics--more specifically sample sizes.
I'd REALLY like to know why you feel that the the handful of marketing/sales guys you've met in your particular niche of the industry is sufficient enough in size to be able to make a blanket statement that all people in that profession are untrustworthy ethical people.
And to your point about doing versus selling--I actually do both. I do my own design and development for my own sites and then promote them. It is the epitome of immature thinking to generalize people in that manner and to put yourself on a pedestal because you create software or something equivalent. We are all simply cogs in the machine of humanity and yours is simply a different cog--no better or worse than anything else.
Oh, and if you want to generalize, how about I say that all developers are deceptive, unethical people because there are a handful (comparatively) who write malicious code? Think I'm stupid for making that kind of assumption? Well that's what you just did.
Wow, you sure showed them by blacklisting them. Actually you didn't. You prevented them from getting information that actually tells them that you do not like what they are doing. If you had simply clicked unsubscribe, they would A. not legally be able to send you anything in the future (and if they did you could sue) and B. they would know you clicked unsubscribe and that if enough people did as well, then they were doing something wrong. So you're actually fueling their behavior.
And what is with this ridiculous habit of uninformed, emotionally-charged attacks calling people sheep? I handle some VERY advanced online marketing for my Clients for a living and then for my own personal stuff as well. You think I have to be told what to buy via automated email? Are you REALLY stupid enough to make that accusation? It's about convenience and relevancy. I'd venture I research casual purchases at a more in-depth level than 99.9% of online consumers because I know all the tricks with affiliate review sites, fake customer reviews, etc. I don't have to be told anything. I LIKE it because it makes me aware of something I might not have otherwise been aware of and if I want to pursue it further, I can. Amazon is not holding a gun to my head.
I have a very busy life and automating recommendations is a powerful tool for me to become aware of new things that I don't otherwise have time to become aware of on my own.
Your comments are completely baseless, uninformed, and frankly, unintelligent. Go back to your conspiracy theory sites where I can remarket tinfoil hats to you.
You have the ability to opt out of emails from Amazon quite easily. No third party tools needed. They are not being obnoxious dicks, they are being smart marketers. They only do it because it works, which means people respond and LIKE it. I get those emails all the time, and guess what? They make me aware of products that I am interested in that I might otherwise not have been aware of.
Don't like it? Don't be an ass and whine--just opt out at the bottom of the email. Really. Not. That. Difficult.
I was actually referring to the people that click them and then buy more stuff--but its cute how you speak for everybody in the world, I'm sure they appreciate that.
Look, we wouldn't be using them if they weren't effective, and they wouldn't be effective if everybody hated them with as much baseless passion as you do. So guess who's wrong?
First off, I don't sell your data to anyone except my Client--who legally has a right to that data once you fill out their form and give it to them. If you aren't providing personally identifiable info, we're not collecting it. We do collect anonymous usage data to better inform our decisions though.
Now, to the meat of your point...you say that even casual users have noticed but that the NYT is running a big story on it. Occam's Razor...which is more likely? That average users wised up and are now revolting against something that has been proven to work because people like more relevant ads (as proven by the increased conversion rates)? Or that the NYT (who either currently or has in the past likely tried retargeting) is putting out a somewhat sensationalist piece with a negative spin on it for an advertising medium that is for the most part killing their business and industry? Yeah--no conflict of interest there.
Wow, marketing scum? You don't have a bone to pick or anything...
Not all marketers are deceptive, unethical people, just like you can't generalize any profession.
And you believe everything you read on wikipedia? That definition is flat out wrong if you ask any marketer. A conversion in its basest definition is a desired event occurring. Conversion rate is simply the number of views of the event it takes to get someone to complete it. Period. Whether the advertiser does it in a creepy/stalking manner or a very classy way is on the advertiser, not the technology. Really--you'd think people on/. would understand that a tool is not good or evil, it is how it is used.
Oh, and the fact that they improve conversion rates significantly shows that people do like them--just not everybody.
"how does flushing cookies in my browser keep amazon from spamming me daily cause I once bought a spatula?"
Retargeting in the case of this article is not the same as what Amazon does. I was simply using Amazon as a comparison in marketing strategy with how they remarket to their customers. In terms of display ad retargeting though, flushing cookies is one of several solutions.
Let's change the scenario a bit. What if you regularly used that ferry and the retargeting ad you were shown was for a monthly pass discount or something. Would that possibly be of value then?
Don't cast it off as bad just because its not relevant to you in that particular instance. Its just a tool and only as good or bad as the implementation and in this instance the advertiser needs to change things significantly.
"So...You look at something, decide you *don't* want to buy it... and then they continue to show you different messages that might be more relevant to your purchasing needs in case you change your mind."
Look, this isn't a magic bullet. It can't make you magically change your mind if you are determined not to buy. But looking at this statistically, retargeting has a MAJOR impact on conversion rates that cannot be ignored by any online marketer. For a large percentage of people--this works.
Don't like it? Use AdBlock or dump your cookies since that is how they retarget to you.
And just to add (since I typed that last bit from my phone on the train)...
This has been around for a while. It is picking up steam now of course because people are getting more advanced in their advertising. But at the end of the day this is what a lot of people on/. have asked for in the past...less irrelevant ads that bug the crap out of them. Well, you got your wish. These are targeted based on your actions and thus will be of more interest to you. The people who decide they don't want ads AT ALL have likely already blocked them in some manner, and thus should not be weighing in on this discussion to just gripe about something that no longer applies to them.
Also, for all you people who love receiving Amazon's emails with suggested products for you to buy--guess what? This is the display advertising equivalent. And I can't stress enough how easy this is to foil. Don't like? Block ads, or just wipe cookies when your browser closes as most of these systems are cookie-based in their tracking and the ones that use Flash zombie cookies are getting sued to hell in a handbasket now.
Disclaimer: I manage paid search campaigns for a living. This is really not that big a deal. At its basest level this checks whether you visited a given page (usually a conversion event) and shows you an ad based on that.
Reality is people like them because they boost conversion rates majorly. And every provider just about uses them, including Google.
Don't like? Adblock ftw.
Hey, at least they're finally just coming out and calling a spade a spade. What pisses me off to no end is the latest rash of "beta tests" where you can only get in by pre-ordering the game or paying some ridiculous subscription price to Fileplanet or some other site. What happened to the days where you signed-up, and in exchange for actually helping them bug/stress test things, you got an early peek for free?
I'm sorry but being asked to pay to HELP THEM TEST AN UNFINISHED PRODUCT is just insulting. Hire a fucking Q/A monkey.
I will continue to pirate games before I purchase them as there are too many releases these days that should have been delayed so they can fix MAJOR SHOWSTOPPING BUGS but was instead rushed out. If they hadn't killed my ability to return games that suck or are broken to retailers I would be fine as I could always return it if it didn't perform as advertised, but not they want their cake and they want to eat it too which I will in no way facilitate.
As much as I hate to say it, China really has Google by the balls on this one. I'm sure there are a million companies with the right connections/deep enough pockets in China right now eagerly waiting to assume Google's spot on the hill and they are all willing to do whatever the government there says.
I really don't see how Google can adhere to its corporate mission statement and continue to do business with China, although part of me has a hunch that we'll find out since shareholders will demand Google not leave one of the largest markets in the world.
"You don't have a fundamental right to try before you buy"
Well, you used to actually--it was called "returning it if it sucks." Unfortunately publishers did everything they could to tie each purchase to a one-time online account and put pressure on retailers to no longer accept opened game returns, so if a game sucks, you are stuck with it. Thus, I have no pity these companies when they whine about piracy--I have downloaded many games that have sucked and am glad I didn't waste my money. I have also downloaded many games that rocked and then proceeded to pay full price for it and recommend it to my friends.
Actually, if you're on the Netflix unlimited plan (most people are), you can stream an unlimited number of movies/TV shows in HD for $9/mo and I can use it through my Xbox so its already hooked up to my TV. Not a chance I'll be using this Youtube offering.
Slashdot Mirror
It always amazes me how such an educated group of individuals as exists on /. always makes such irrational statements evertime an article like this comes around.
Full Disclosure: I've been in digital media for several years and am currently a fairly high-level individual on the more technical analytics/strategy side of things at a top digital media agency.
Now, despite my background, I want to preface this by saying that since I was very young, I've always been very paranoid about my privacy, and still remain paranoid to this day. I used to react to these sorts of things by spewing vitriol without knowing enough technical details to truly be qualified to comment. I would venture that is the case for the vast majority of people here. You know how to code, but I doubt you know how these systems actually work, what they actually collect, or how that data is actually used in the real world (not whatever scare story you are reading this week).
If you knew these things, you wouldn't be so disgusted by online advertising tracking practices. Do I dislike intrusive advertising? Yes. Do I think there is a lot of shitty advertising out there? The vast majority of it is. But just as there are bad coders who give the rest a negative reputation, the same is true for online advertising.
Beyond that, the end user of the tracking data does not give a shit about the special unique snowflake that you are. I know--I used to be one of those end users and now I managed a relatively large group of them. Do we have IP-level data? Technically, yes. Although to be honest, the only time I've actually looked at that was when trying to figure out a tracking bug with discrepancies between analytics platforms when I needed to compare timestamps.
Could the big bad evil government know what you are browsing? Yeah--but they could have done that anyway. Encrypt your traffic if you care.
The reality is, you guys are in the minority, and despite a lot of people being vocal about this, they are still in the minority. The reason this stuff keeps being made and actively pursued is BECAUSE IT WORKS AND PRODUCES BETTER RESULTS. Digital is all about the data, and I can tell you that retargeting, RTB inventory that uses audience data, etc. are all incredibly effective because they are SO well targeted that people click more, and more importantly, convert at higher rates. This means people find the ads more relevant, and are purchasing because of it. Period. End of story. They can think it is evil all they want--it still works and nobody forced them to click the fucking ad or make the purchase.
So get off your high horses and realize that this wouldn't exist if it weren't effective, and nobody is holding a gun to your head to click an ad. Don't like ads? Use ad block.
Now, with that rant out of the way, I will say that I am just as in favor of DoNotTrack measures as the rest of you. I think a user's data is theirs to own and do with as they please, and that if they don't want it collected, that is their right. I also think that sites have the right to withhold content from those who do not make their info available because the content is provided in exchange for it. Don't like it? Go elsewhere--maybe the impact will be such that the site will find another revenue source. But unless you are in the majority, that will likely not happen.
Bottom line...get educated about this topic if you want to have a real world discussion about it instead of just throwing out false statements and vague statements that anybody in the industry would laugh at because of how uneducated you sound. This is no different than when creationists attack science because they don't understand it and it scares them.
With the difference being you will be able to retire in relatively short order. Likely in luxury.
Whether this is due to Google Instant or some other thing remains to be determined but SOMETHING had an impact on our data. We'll have to watch closely.
Let me be clear. You do not know me. You do not know the details of my job or even my industry as clearly illustrated by your ignorant posts. I do not lie and and I am a marketer. Putting up an add for a vet saying "Get veterinary help 24/7" is not lying and I really find it troubling that you are unable to see that. Additionally, you say "without regard to facts" which shows you have zero knowledge of truth in advertising laws which apply to all marketers and advertisers who promote within the US
To your second point...if I designed and developed full time and did not market what I made, nobody would find out about it, and I would not be able to afford to continue doing it. You are very naive if you believe the "build it and they will come" mantra. I'm going to go out on a limb here and assume you are an under-appreciated developer for a company that has a marketing and sales department that may look down on you, but without whom you would be out of a job because your company would go out of business. I am NOT saying marketing folks are better than developers or anything like that. I believe in respecting people for their skills, and treating them as I would like to be treated. But on the flip side, I certainly don't think developers deserve to be put up on a pedestal like you are doing.
What about all your fellow slashdotters? You realize this site survives because of ads right? SOMEBODY must be clicking on those ads about servers, geek toys, etc.
And what about ads on sites like Ars Technica, or any industry website? Are those people all feeble old grannies and young kids who don't know any better? Also, what does someone's political affiliation have to do with anything?
Man, when /. posts a story on advertising all the whackos come out of the woodwork.
Legally, Amazon is allowed to send you email once YOU PROVIDE YOUR EMAIL ADDRESS TO THEM. Don't provide it? No email. Once you get one, all you have to do is click the unsubscribe link at the bottom, confirm your unsubscription on the resulting page and THAT IS IT. After that they are not allowed to legally email you again as they have to add your email address to their suppression list.
Your claim about the process makes it evident you have never attempted to unsubscribe and have absolutely zero understanding of the laws and best practices around email marketing.
Oh, and I'd really like you to explain how being open to learning about new products/services that exist in the world makes me a sheep. I am positive you would be unable to 100% guarantee that you've never made a purchasing decision in your entire life where your initial awareness of the product/offering was sparked by an ad. To claim otherwise is just not believable.
But I'm done with this argument as I have a life and a job you obviously have too much time on your hands if you are sitting their agonizing about advertising that is very easy for you to avoid without having to complicate things as much as you have.
Now you say that the only people that like them are people in advertising, but guess what...we're not stupid. We do things by the numbers and if people overwhelmingly didn't like them and respond, we wouldn't be wasting our money. People who ignore ads in general are not people we want to target anyway--we want nothing to do with you since you are a waste of marketing dollars.
Oh, and while I'm not personally a fan of the adblock detector scripts, I think the bigger question you should pose is why the site in question cannot find a better business model or offer something of significant enough value where they can charge for their content rather than rely on advertising.
Why do you want me to stop making people aware that they should have their pet checked for fleas and get their shots? Do you hate puppies? Personally, I can sleep well at night because for example...I've helped a couple who just adopted a kitten from a shelter get the appropriate healthcare for that kitten to ensure it has a happy, healthy life. Or that I've helped someone whose dog was just hit by a car find the nearest animal hospital to save their pet's life.
Oh, and I'd warrant that there are plenty of people on Slashdot who click ads and take action based on them (as proven by the fact that /. has survived this long on mostly advertising). That's pretty ballsy of you to call all those fellow slashdotters knuckle-draggers but I'm sure they appreciate it because you know what is best for everyone. Really--crawl back under your bridge troll.
People who write ads that trick people into clicking are doing so in the hope that their offer is general enough where they just need eyeballs. Smart marketers don't want to waste their dollars and only try to show their stuff to people who are interested. By nature of what it is, display marketing does just that.
There are many brilliant people who find these ads interesting enough to click and then convert into a sale or a lead. It is unfortunate that you would call so many smart people (many of whom I'm sure are fellow slashdotters) stupid and gullible. Don't be so childish and narrow in your viewpoints. You don't speak for everybody on Slashdot and you sure as hell don't speak for the rest of the consumer population.
I'd REALLY like to know why you feel that the the handful of marketing/sales guys you've met in your particular niche of the industry is sufficient enough in size to be able to make a blanket statement that all people in that profession are untrustworthy ethical people.
And to your point about doing versus selling--I actually do both. I do my own design and development for my own sites and then promote them. It is the epitome of immature thinking to generalize people in that manner and to put yourself on a pedestal because you create software or something equivalent. We are all simply cogs in the machine of humanity and yours is simply a different cog--no better or worse than anything else.
Oh, and if you want to generalize, how about I say that all developers are deceptive, unethical people because there are a handful (comparatively) who write malicious code? Think I'm stupid for making that kind of assumption? Well that's what you just did.
And what is with this ridiculous habit of uninformed, emotionally-charged attacks calling people sheep? I handle some VERY advanced online marketing for my Clients for a living and then for my own personal stuff as well. You think I have to be told what to buy via automated email? Are you REALLY stupid enough to make that accusation? It's about convenience and relevancy. I'd venture I research casual purchases at a more in-depth level than 99.9% of online consumers because I know all the tricks with affiliate review sites, fake customer reviews, etc. I don't have to be told anything. I LIKE it because it makes me aware of something I might not have otherwise been aware of and if I want to pursue it further, I can. Amazon is not holding a gun to my head.
I have a very busy life and automating recommendations is a powerful tool for me to become aware of new things that I don't otherwise have time to become aware of on my own.
Your comments are completely baseless, uninformed, and frankly, unintelligent. Go back to your conspiracy theory sites where I can remarket tinfoil hats to you.
Don't like it? Don't be an ass and whine--just opt out at the bottom of the email. Really. Not. That. Difficult.
Look, we wouldn't be using them if they weren't effective, and they wouldn't be effective if everybody hated them with as much baseless passion as you do. So guess who's wrong?
Now, to the meat of your point...you say that even casual users have noticed but that the NYT is running a big story on it. Occam's Razor...which is more likely? That average users wised up and are now revolting against something that has been proven to work because people like more relevant ads (as proven by the increased conversion rates)? Or that the NYT (who either currently or has in the past likely tried retargeting) is putting out a somewhat sensationalist piece with a negative spin on it for an advertising medium that is for the most part killing their business and industry? Yeah--no conflict of interest there.
Not all marketers are deceptive, unethical people, just like you can't generalize any profession.
And you believe everything you read on wikipedia? That definition is flat out wrong if you ask any marketer. A conversion in its basest definition is a desired event occurring. Conversion rate is simply the number of views of the event it takes to get someone to complete it. Period. Whether the advertiser does it in a creepy/stalking manner or a very classy way is on the advertiser, not the technology. Really--you'd think people on /. would understand that a tool is not good or evil, it is how it is used.
Oh, and the fact that they improve conversion rates significantly shows that people do like them--just not everybody.
Retargeting in the case of this article is not the same as what Amazon does. I was simply using Amazon as a comparison in marketing strategy with how they remarket to their customers. In terms of display ad retargeting though, flushing cookies is one of several solutions.
Don't cast it off as bad just because its not relevant to you in that particular instance. Its just a tool and only as good or bad as the implementation and in this instance the advertiser needs to change things significantly.
"So...You look at something, decide you *don't* want to buy it... and then they continue to show you different messages that might be more relevant to your purchasing needs in case you change your mind."
Look, this isn't a magic bullet. It can't make you magically change your mind if you are determined not to buy. But looking at this statistically, retargeting has a MAJOR impact on conversion rates that cannot be ignored by any online marketer. For a large percentage of people--this works.
Don't like it? Use AdBlock or dump your cookies since that is how they retarget to you.
This has been around for a while. It is picking up steam now of course because people are getting more advanced in their advertising. But at the end of the day this is what a lot of people on /. have asked for in the past...less irrelevant ads that bug the crap out of them. Well, you got your wish. These are targeted based on your actions and thus will be of more interest to you. The people who decide they don't want ads AT ALL have likely already blocked them in some manner, and thus should not be weighing in on this discussion to just gripe about something that no longer applies to them.
Also, for all you people who love receiving Amazon's emails with suggested products for you to buy--guess what? This is the display advertising equivalent. And I can't stress enough how easy this is to foil. Don't like? Block ads, or just wipe cookies when your browser closes as most of these systems are cookie-based in their tracking and the ones that use Flash zombie cookies are getting sued to hell in a handbasket now.
Disclaimer: I manage paid search campaigns for a living. This is really not that big a deal. At its basest level this checks whether you visited a given page (usually a conversion event) and shows you an ad based on that. Reality is people like them because they boost conversion rates majorly. And every provider just about uses them, including Google. Don't like? Adblock ftw.
I'm sorry but being asked to pay to HELP THEM TEST AN UNFINISHED PRODUCT is just insulting. Hire a fucking Q/A monkey. I will continue to pirate games before I purchase them as there are too many releases these days that should have been delayed so they can fix MAJOR SHOWSTOPPING BUGS but was instead rushed out. If they hadn't killed my ability to return games that suck or are broken to retailers I would be fine as I could always return it if it didn't perform as advertised, but not they want their cake and they want to eat it too which I will in no way facilitate.
As much as I hate to say it, China really has Google by the balls on this one. I'm sure there are a million companies with the right connections/deep enough pockets in China right now eagerly waiting to assume Google's spot on the hill and they are all willing to do whatever the government there says.
I really don't see how Google can adhere to its corporate mission statement and continue to do business with China, although part of me has a hunch that we'll find out since shareholders will demand Google not leave one of the largest markets in the world.
Well, you used to actually--it was called "returning it if it sucks." Unfortunately publishers did everything they could to tie each purchase to a one-time online account and put pressure on retailers to no longer accept opened game returns, so if a game sucks, you are stuck with it. Thus, I have no pity these companies when they whine about piracy--I have downloaded many games that have sucked and am glad I didn't waste my money. I have also downloaded many games that rocked and then proceeded to pay full price for it and recommend it to my friends.
Wow--totally forgot to format the post or preview it. Sorry for the blob of text!
Actually, if you're on the Netflix unlimited plan (most people are), you can stream an unlimited number of movies/TV shows in HD for $9/mo and I can use it through my Xbox so its already hooked up to my TV. Not a chance I'll be using this Youtube offering.