Nielsen does not look at everybody. They only look at people who still have land lines. You can only become a "Nielsen Family" by invitation, and those invitations are via telephone calls. I have only a cellular phone, and when I bother to get 'net access at home, my "land line" will be VOIP through the office. So, I have exactly ZERO chance of ever being invited by Nielsen to participate in the rating system.
It sucks, too. I'm in the target market for most advertisers (by age, income, and interests) and because of me and others like me who don't want to pay Verizon/etc. monopolies money for an immobile phone, we lose out on great shows like Futurama, Arrested Development, Firefly, and other shows which are really probably not reflected accurately in the ratings system.
What Google should do (I didn't RTFA yet so please pardon me if TFA mentions this) is team up with cable providers and track viewership by both digital cable (the cable company DOES know what you tune to with a digital receiver, how do you think you get that nice MPEG stream?) and by surveys/journals. DVRs should be included, and MythTV plugins (OSS of course!) should be made available as well so that timeshifting is tracked accurately. This would provide far better, near-realtime feedback to ratings systems, and not only will they be able to accurately gauge who watches what, but they can also know which advertisements were skipped, how often advertisements were played, and also how many times the timeshifted program was re-viewed. They would be able to know via survey (perhaps the cable box/DVR/MythTV software could pop up and optional survey) which family member (or friend, or guest) watched the show, how often they watch the show, and why did they skip the advertisements? Maybe they'd learn that, oh, say, advertising McDonalds during a fitness-oriented show does not pay off at ALL (or you just find oh, say, Bob's Discount Furniture ads to be totally obnoxious), but airing a Lexus advertisement during that same timeslot does. Advertising could be more targeted, therefore more interesting to the target viewers, and entice viewers to not skip them. Advertisements would also likely become far more entertaining (remember Outpost.com's ads? Those were better comedy than most SNL sketches lately).
1. cut funding
2. ignore the engineers and launch anyhow
3. blame the engineers when something goes wrong
4. State the problem is not what even high-school dropouts suspect is the problem
5. Ignore the engineers for weeks until it becomes patently obvious to even idiots that the problem engineers warned about and laypersons expected was the problem IS the problem
SCO is so much of a joke that it's hard to post a joke that is more funny than the situation itself. What will top it though, is news about Darl being some inmate's bitch in a federal penitentiary.:)
Re:The sad part is Caldera was a noble linux
on
New Caldera Promised
·
· Score: 2, Informative
Actually, the company formerly known as SCO did not get ahold of Caldera. When management at Caldera changed (Caldera was once a great company with great products), Caldera bought SCO's old line of business (Xenix plus the right to broker licenses to Novell's IP) as the original SCO (now Tarantella) wanted to exit the Unix/UNIX market and go on to new emerging markets before the commercial UNIX/Unix market becomes too small for long-term sustainability.
In other words, Caldera IS the bad guy here, not the original SCO (Santa Cruz Operation). What is currently SCO is just Caldera renamed.
125 lbs' worth of equipment to securely scramble a hard drive? Let me guess, the contractor is going to spend time "miniaturizing" it and charge several hundred grand per unit, right?
I have a solution, with the total weight being under 5 lbs and total cost being under $130 (not counting any logic/switching required to enable it).
Keep in mind:
- the aircraft is disabled
- flight instrument interference is a non-issue
- The HDD not only does not have to be usable, it is intended to be unusable after this process
- 12V, 24V, and 48V taps should all be readily available in the aircraft (NiMH batteries would suffice)
Ready?
Here are the required components:
- a heavy-duty consumer-level inverter costing under $100 in bulk
- a Radio Trash (or generic) degausser costing well under $30 in bulk.
Total weight: under 5 lbs. Renders a hard drive unusable in a couple of seconds.
What WOULD be ironic is if they had chosen the name based on that (pun?) and it turned out that when released the game were actually impossible to finish due to a bug preventing players from accessing the final part of the last level. Duke Nukem Forever indeed.
No, they use the kilobits/megabits unit of measurement due to legacy reasons dating back to accoustically-coupled modems that ran at 150bps and 300bps, and as speeds improved that unit of measurement stuck.
What you are referring to is exercising your second amendment rights to hold back tyrrany. Take heart though, many (most?) states have made it very difficult for you to exercise your second amendment rights through "gun control" laws anyhow, so you won't be committing any such "terrorist acts" in the forseeable future. On the bright side, at least now criminals do not have access to handguns and automatic weapons now thanks to gun control laws, right?;)
There is no reason the iPod crowd won't upgrade their next iPod to a Microsoft product in the 8-10 months upgrade cycle.
Sure there is. Barring technical barriers thrown up by Microsoft (I am NOT attempting to FUD here, the fact is they have done it before) there is a good reason: fairplay. Unless users want to burn their downloads to CD, re-rip them and then enter the metadata manually, it is Just Easier(tm) to stick with the iPod. Microsoft could of course provide some vbscript to automate iTunes or to parse the data stored by iTunes to migrate the metadata over, but with the DoJ's having extended their close watch over Microsoft's actions, there is good reason for them to not produce such a migration utility because it puts them into a potentially risky area.
Microsoft really didn't have a "valid reason" to enter the search engine market either, yet they did.
They see their competitors entering different verticals and succeed, so they want to do the same. They know their operating system and office suite growth is pretty much over, so in the interest of continuing their growth, they pretty much have to enter new markets. Why try new and unproven markets when their competitors have already created new markets and have proven that there is revenue potential there? It is relatively low-risk, and where they pretty much own the desktop, they are in the position where they can promote their own product on the desktop, and what's more, they can introduce technical barriers for clean integration with competitors' products while making theirs work extremely well because they can integrate the UI right into explorer itself. I'm not attempting to FUD here, it's just reality. If folks are already familiar with Explorer, what could be easier than putting their media device UI right in explorer itslf? Of course, you know that a Microsoft solution will be signed right from the get-go and won't nag the users with the RMS component's demanding authentication, and regardless of reported bugs, their own application will never lose the signature regardless of defects present (plus they can roll out upgrades as part of automatic update) so from the user perspective, the Microsoft offering will Just Work(tm).
The only "valid reason" they will ever need is revenue potential.
Writing a novel where one of the characters is involved in online gambling is illegal. Oh, and since bank robbery is illegal, writing stories (online or in print) about bank robbers and the (fictional) details about how they did it will be illegal.
The next step? Stating that you believe/disbelieve in god will be illegal because it "could" offend someone and lead to illegal acts such as assault, arson, etc. Stating that "Government (foo) sucks" "President (foo) sucks" will be illegal because it could incite some wacko to assassinate someone.
Think it's a stretch? Well, outlawing discussion of an illegal activity is actually a violation of your first amendment rights so by banning the discussion of gambling, where really does it end? The precedent of limiting speech is very clear, since the discussion has been squelched and ruled illegal because it "could" lead to the DoublePlusUnGood activity, then surely discussing other illegal activities, whether hypothetical, real, or fictional (I make the distinction between hypothetical and fictional here since one is simply an academic discussion and the other is entertainment) would be ruled illegal as well. Where does it end?
This law ought to be turned over by the Federal courts as unconstitutional right away. I hope he fights it to the end.
You're telling me paint wears off? Tell me it isn't so!
The solution is simple: in their next production run for the cases, they should specify plastic which is colored a shade fairly close to what the final finish will be. It won't be a perfect match, but will result in a notebook which isn't totally fugly after extended use.
But then again, isn't the Apple mentality to replace the machine every six to twelve months to show off the new bling?
Blue LEDS? OMG purty colours! Perhaps the new Slashdot skin could be OMG Ponies! only the ponies would have blue LEDs for the eyes? It'll be like dropping acid, only without the flashbacks!
Seriously though I do have a question, FTFA:
Professor Nakamura's next step was to add a novel phosphor to his blue chip to obtain white light.
My question is simple. Does the phosphor wear out over time (like in CRTs) where the brightness and color will shift over time?
Ballmer would actually not be good in that position. Isn't he, well, a little unstable? I mean after all, isn't he the one who threw a chare and "wants to fucking kill Google?"
I think that if Ballmer gets any more power at Microsoft, it would be bad for the company. I suspect that they would become even more hostile toward paying customers and their competitors alike, and would end up the target of more FTC and SEC investigations.
When the US government gets involved and demands favors, things get done. Take Pirate Bay, as an example. If you try going to http://thepiratebay.org/blog.php?id=29 you'll find - Oh wait a second, the US pulled some favors, had the site illegally taken down, and what - it's back? No fucking way!
Notice what they're doing now. They're flaunting it - before they had cannballs fired from the ship at a Hollywood sign, today they're using an abstract phoenix in the shape of the pirate ship as their logo, and in the blog (see link above) they have offers from many in various servers to set up redundant hosts. The MPAA and RIAA cannot and will not win. They HAVE to come to grips with today's technology or face extinction. Whether or not they want to admit it, P2P and sales CAN coexist. Some folks use it as try-before-you-buy (I've done this, quite recently in fact), and the folks who won't buy, are likely not the target consumer anyway.
Personally, I often wait for movies to hit cable or DVD before I watch them (usually cable first and if I like it I buy the DVD), unless it's a movie I want to see in the highest possible resolution, then I'll go to the theater and hope they bothered to focus the projector. I am mainly part of the secondary market - the market that the MPAA fought tooth and nail against when they tried to block home video from becoming reality. I buy lots of DVDs (although admittedly not since the MPAA illegally caused thepiratebay.org to come down for all of three days), probably too many, but I rarely go to the theater because so few new movies are worth the hassle.
As an aside where politics is concerned, rather than just the MPAA's stupidity: Is it IP that will be the final straw and get people to say "enough is enough" and actually get out and VOTE, or run for office, or do whatever else it takes to institute change? Will the reality that Joe Sixpack's Hi-Def television will not display Hi-Def from legitimate content with HD-DVD or Blu-Ray but will display pirated content at full resolution make him realize that it is the politicians he put in power which enabled this sort of bullshit to happen? Don't mess with Joe Sixpack's television, because he gets pissy when the telly goes on the fritz, and I would not want to be the one responsible! It'll be the boston tea party of the new millennium, only it'll be HD-DVD and Blu-Ray discs!;)
Actually, if it is IP which causes major changes for the better, it would be a pretty sad statement of today's society.
Actually Sugar isn't open. Read up on the SugarCRM vTiger dispute, and read the FULL sugar license. If you ever decide to subscribe to the Enterprise edition, you are then forbidden from ever running the Open Source version again, and you cannot import the Enterprise data into the Open Source edition. They originally released under the Mozilla Public License (which they renamed to the SPL, or Sugar Public License), then threatened legal action against the vTiger folks when they removed all the branding and extended the CRM system. Funny, the license actually require the removal of all branding.
It's one thing to offer open source, it's another thing to split the license itself into two pieces, where one claims to be open source and then the other part in the commercial product forbids you from using the Open edition. It's nothing short of bait-and-switch where you redefine the terms behind the user's back. "You see, it depends on what the meaning of 'is' is."
Pretty soon, the artists will have to PAY the record companies for the priviledge of getting screwed.
They already do, actually. Read up on record contracts sometime. Many artists end up in massive debt due to their contracts and have to tour endlessly to pay it off. Fuck major labels. I'd trust Satan before I trust a record label.
They accept that temperatures are increasing. They don't deny that it is a problem.
Who says it's a problem? A warmer environment worked well for the dinosaurs. Welcome to "evolution." If global warming is occuring, natural, man-made (isn't man part of nature, btw?), or caused by little green men, and we go extinct, isn't it really part of a natural process anyway? You know, survival of the fittest and all?
Your post has not been modded up but your incorrect parent has been modded up as insightful. The thing is, both of you are half-right.
The fact is he did make the claim, but not in reference to actually creating the technology but in popularizing its use within Congress. Taken out of context it's easy to say that Gore is a boob (and he very well may be but he's been on Futurama so he's cool in my book! I admit I'm biased by Futurama.;)) but within the context he's right, in sponsoring certain bills (I don't recall them now) and so forth. However he hypes up his puny contributions which really, in the face of Tim Berners-Lee's contributions, compared to Gopher, Marc Andreessen and Jamie Zawinski's browser (Mosaic), and the first commercial ISPs, are far, far overblown.
Either way, making fun of Al Gore's statement is funny and it always will be. It really is the web browser and businesses' embracing the web which popularized the Internet and led to what we have today, aside from the infrastructure itself.
FYI, Windows can actually be configured to support case sensitivity, at the expense of some backward compatibility. Installing Services for Unix can enable this functionality automagically when you install it (it's one of the options) or you can enable it manually through a registry hack or three.
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Nielsen does not look at everybody. They only look at people who still have land lines. You can only become a "Nielsen Family" by invitation, and those invitations are via telephone calls. I have only a cellular phone, and when I bother to get 'net access at home, my "land line" will be VOIP through the office. So, I have exactly ZERO chance of ever being invited by Nielsen to participate in the rating system.
It sucks, too. I'm in the target market for most advertisers (by age, income, and interests) and because of me and others like me who don't want to pay Verizon/etc. monopolies money for an immobile phone, we lose out on great shows like Futurama, Arrested Development, Firefly, and other shows which are really probably not reflected accurately in the ratings system.
What Google should do (I didn't RTFA yet so please pardon me if TFA mentions this) is team up with cable providers and track viewership by both digital cable (the cable company DOES know what you tune to with a digital receiver, how do you think you get that nice MPEG stream?) and by surveys/journals. DVRs should be included, and MythTV plugins (OSS of course!) should be made available as well so that timeshifting is tracked accurately. This would provide far better, near-realtime feedback to ratings systems, and not only will they be able to accurately gauge who watches what, but they can also know which advertisements were skipped, how often advertisements were played, and also how many times the timeshifted program was re-viewed. They would be able to know via survey (perhaps the cable box/DVR/MythTV software could pop up and optional survey) which family member (or friend, or guest) watched the show, how often they watch the show, and why did they skip the advertisements? Maybe they'd learn that, oh, say, advertising McDonalds during a fitness-oriented show does not pay off at ALL (or you just find oh, say, Bob's Discount Furniture ads to be totally obnoxious), but airing a Lexus advertisement during that same timeslot does. Advertising could be more targeted, therefore more interesting to the target viewers, and entice viewers to not skip them. Advertisements would also likely become far more entertaining (remember Outpost.com's ads? Those were better comedy than most SNL sketches lately).
The Nielsen system is a fucking joke.
You got it wrong. It's:
1. cut funding
2. ignore the engineers and launch anyhow
3. blame the engineers when something goes wrong
4. State the problem is not what even high-school dropouts suspect is the problem
5. Ignore the engineers for weeks until it becomes patently obvious to even idiots that the problem engineers warned about and laypersons expected was the problem IS the problem
SCO is so much of a joke that it's hard to post a joke that is more funny than the situation itself. What will top it though, is news about Darl being some inmate's bitch in a federal penitentiary. :)
Actually, the company formerly known as SCO did not get ahold of Caldera. When management at Caldera changed (Caldera was once a great company with great products), Caldera bought SCO's old line of business (Xenix plus the right to broker licenses to Novell's IP) as the original SCO (now Tarantella) wanted to exit the Unix/UNIX market and go on to new emerging markets before the commercial UNIX/Unix market becomes too small for long-term sustainability.
In other words, Caldera IS the bad guy here, not the original SCO (Santa Cruz Operation). What is currently SCO is just Caldera renamed.
125 lbs' worth of equipment to securely scramble a hard drive? Let me guess, the contractor is going to spend time "miniaturizing" it and charge several hundred grand per unit, right?
I have a solution, with the total weight being under 5 lbs and total cost being under $130 (not counting any logic/switching required to enable it).
Keep in mind:
- the aircraft is disabled
- flight instrument interference is a non-issue
- The HDD not only does not have to be usable, it is intended to be unusable after this process
- 12V, 24V, and 48V taps should all be readily available in the aircraft (NiMH batteries would suffice)
Ready?
Here are the required components:
- a heavy-duty consumer-level inverter costing under $100 in bulk
- a Radio Trash (or generic) degausser costing well under $30 in bulk.
Total weight: under 5 lbs. Renders a hard drive unusable in a couple of seconds.
What WOULD be ironic is if they had chosen the name based on that (pun?) and it turned out that when released the game were actually impossible to finish due to a bug preventing players from accessing the final part of the last level. Duke Nukem Forever indeed.
VERY nice lines - it reminds me of the Lamborghini Jalpa. :)
No, they use the kilobits/megabits unit of measurement due to legacy reasons dating back to accoustically-coupled modems that ran at 150bps and 300bps, and as speeds improved that unit of measurement stuck.
What you are referring to is exercising your second amendment rights to hold back tyrrany. Take heart though, many (most?) states have made it very difficult for you to exercise your second amendment rights through "gun control" laws anyhow, so you won't be committing any such "terrorist acts" in the forseeable future. On the bright side, at least now criminals do not have access to handguns and automatic weapons now thanks to gun control laws, right? ;)
Sure there is. Barring technical barriers thrown up by Microsoft (I am NOT attempting to FUD here, the fact is they have done it before) there is a good reason: fairplay. Unless users want to burn their downloads to CD, re-rip them and then enter the metadata manually, it is Just Easier(tm) to stick with the iPod. Microsoft could of course provide some vbscript to automate iTunes or to parse the data stored by iTunes to migrate the metadata over, but with the DoJ's having extended their close watch over Microsoft's actions, there is good reason for them to not produce such a migration utility because it puts them into a potentially risky area.
Microsoft really didn't have a "valid reason" to enter the search engine market either, yet they did.
They see their competitors entering different verticals and succeed, so they want to do the same. They know their operating system and office suite growth is pretty much over, so in the interest of continuing their growth, they pretty much have to enter new markets. Why try new and unproven markets when their competitors have already created new markets and have proven that there is revenue potential there? It is relatively low-risk, and where they pretty much own the desktop, they are in the position where they can promote their own product on the desktop, and what's more, they can introduce technical barriers for clean integration with competitors' products while making theirs work extremely well because they can integrate the UI right into explorer itself. I'm not attempting to FUD here, it's just reality. If folks are already familiar with Explorer, what could be easier than putting their media device UI right in explorer itslf? Of course, you know that a Microsoft solution will be signed right from the get-go and won't nag the users with the RMS component's demanding authentication, and regardless of reported bugs, their own application will never lose the signature regardless of defects present (plus they can roll out upgrades as part of automatic update) so from the user perspective, the Microsoft offering will Just Work(tm).
The only "valid reason" they will ever need is revenue potential.
The next step:
Writing a novel where one of the characters is involved in online gambling is illegal.
Oh, and since bank robbery is illegal, writing stories (online or in print) about bank robbers and the (fictional) details about how they did it will be illegal.
The next step?
Stating that you believe/disbelieve in god will be illegal because it "could" offend someone and lead to illegal acts such as assault, arson, etc.
Stating that "Government (foo) sucks" "President (foo) sucks" will be illegal because it could incite some wacko to assassinate someone.
Think it's a stretch? Well, outlawing discussion of an illegal activity is actually a violation of your first amendment rights so by banning the discussion of gambling, where really does it end? The precedent of limiting speech is very clear, since the discussion has been squelched and ruled illegal because it "could" lead to the DoublePlusUnGood activity, then surely discussing other illegal activities, whether hypothetical, real, or fictional (I make the distinction between hypothetical and fictional here since one is simply an academic discussion and the other is entertainment) would be ruled illegal as well. Where does it end?
This law ought to be turned over by the Federal courts as unconstitutional right away. I hope he fights it to the end.
You're telling me paint wears off? Tell me it isn't so!
The solution is simple: in their next production run for the cases, they should specify plastic which is colored a shade fairly close to what the final finish will be. It won't be a perfect match, but will result in a notebook which isn't totally fugly after extended use.
But then again, isn't the Apple mentality to replace the machine every six to twelve months to show off the new bling?
Seriously though I do have a question, FTFA:
My question is simple. Does the phosphor wear out over time (like in CRTs) where the brightness and color will shift over time?
Ballmer would actually not be good in that position. Isn't he, well, a little unstable? I mean after all, isn't he the one who threw a chare and "wants to fucking kill Google?"
I think that if Ballmer gets any more power at Microsoft, it would be bad for the company. I suspect that they would become even more hostile toward paying customers and their competitors alike, and would end up the target of more FTC and SEC investigations.
I got nothing. Mod this post interesting?
(kidding, OBVIOUSLY)
When the US government gets involved and demands favors, things get done. Take Pirate Bay, as an example. If you try going to http://thepiratebay.org/blog.php?id=29 you'll find - Oh wait a second, the US pulled some favors, had the site illegally taken down, and what - it's back? No fucking way!
;)
Notice what they're doing now. They're flaunting it - before they had cannballs fired from the ship at a Hollywood sign, today they're using an abstract phoenix in the shape of the pirate ship as their logo, and in the blog (see link above) they have offers from many in various servers to set up redundant hosts. The MPAA and RIAA cannot and will not win. They HAVE to come to grips with today's technology or face extinction. Whether or not they want to admit it, P2P and sales CAN coexist. Some folks use it as try-before-you-buy (I've done this, quite recently in fact), and the folks who won't buy, are likely not the target consumer anyway.
Personally, I often wait for movies to hit cable or DVD before I watch them (usually cable first and if I like it I buy the DVD), unless it's a movie I want to see in the highest possible resolution, then I'll go to the theater and hope they bothered to focus the projector. I am mainly part of the secondary market - the market that the MPAA fought tooth and nail against when they tried to block home video from becoming reality. I buy lots of DVDs (although admittedly not since the MPAA illegally caused thepiratebay.org to come down for all of three days), probably too many, but I rarely go to the theater because so few new movies are worth the hassle.
As an aside where politics is concerned, rather than just the MPAA's stupidity: Is it IP that will be the final straw and get people to say "enough is enough" and actually get out and VOTE, or run for office, or do whatever else it takes to institute change? Will the reality that Joe Sixpack's Hi-Def television will not display Hi-Def from legitimate content with HD-DVD or Blu-Ray but will display pirated content at full resolution make him realize that it is the politicians he put in power which enabled this sort of bullshit to happen? Don't mess with Joe Sixpack's television, because he gets pissy when the telly goes on the fritz, and I would not want to be the one responsible! It'll be the boston tea party of the new millennium, only it'll be HD-DVD and Blu-Ray discs!
Actually, if it is IP which causes major changes for the better, it would be a pretty sad statement of today's society.
There is a slight problem.
:(
;)
You are asking the legislature and executive branches of government to pass bills into law which would limit their power.
Not. Gonna. Happen. in today's world.
Use your vote wisely. Vote out the current scumbags, and give a new crook a chance.
Actually Sugar isn't open. Read up on the SugarCRM vTiger dispute, and read the FULL sugar license. If you ever decide to subscribe to the Enterprise edition, you are then forbidden from ever running the Open Source version again, and you cannot import the Enterprise data into the Open Source edition. They originally released under the Mozilla Public License (which they renamed to the SPL, or Sugar Public License), then threatened legal action against the vTiger folks when they removed all the branding and extended the CRM system. Funny, the license actually require the removal of all branding.
It's one thing to offer open source, it's another thing to split the license itself into two pieces, where one claims to be open source and then the other part in the commercial product forbids you from using the Open edition. It's nothing short of bait-and-switch where you redefine the terms behind the user's back. "You see, it depends on what the meaning of 'is' is."
Courtney Love knows how to add and subtract? I'm shocked!
They're using driver ratings now? Wow.
So this means that in Windows Vista, we should see driver installers with screens declaring:
"Don't like our drivers? Dial 1-800-EAT-SHIT!"
They already do, actually. Read up on record contracts sometime. Many artists end up in massive debt due to their contracts and have to tour endlessly to pay it off. Fuck major labels. I'd trust Satan before I trust a record label.
Who says it's a problem? A warmer environment worked well for the dinosaurs. Welcome to "evolution." If global warming is occuring, natural, man-made (isn't man part of nature, btw?), or caused by little green men, and we go extinct, isn't it really part of a natural process anyway? You know, survival of the fittest and all?
Your post has not been modded up but your incorrect parent has been modded up as insightful. The thing is, both of you are half-right.
;)) but within the context he's right, in sponsoring certain bills (I don't recall them now) and so forth. However he hypes up his puny contributions which really, in the face of Tim Berners-Lee's contributions, compared to Gopher, Marc Andreessen and Jamie Zawinski's browser (Mosaic), and the first commercial ISPs, are far, far overblown.
The fact is he did make the claim, but not in reference to actually creating the technology but in popularizing its use within Congress. Taken out of context it's easy to say that Gore is a boob (and he very well may be but he's been on Futurama so he's cool in my book! I admit I'm biased by Futurama.
Either way, making fun of Al Gore's statement is funny and it always will be. It really is the web browser and businesses' embracing the web which popularized the Internet and led to what we have today, aside from the infrastructure itself.
Yes and yes.
FYI, Windows can actually be configured to support case sensitivity, at the expense of some backward compatibility. Installing Services for Unix can enable this functionality automagically when you install it (it's one of the options) or you can enable it manually through a registry hack or three.