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>I don't know about Enderle.

Let's see what he's got to say about it. From the "Profiles" page of his dynamic consultancy (Bold emphasis mine):

As President and Principal Analyst of the Enderle Group, a forward looking emerging technology advisory firm, he provides regional and global companies with guidance in how to better target customer needs; create new business opportunities; anticipate technology changes; select vendors and products; and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, ROLM, and Siemens.

Let's research what is "Zero Dollar Marketing". Hm. I see.

I'll mark this one down as shill then.

>I don't know about Enderle.

Let's see what he's got to say about it. From the "Profiles" page of his dynamic consultancy (Bold emphasis mine):

As President and Principal Analyst of the Enderle Group, a forward looking emerging technology advisory firm, he provides regional and global companies with guidance in how to better target customer needs; create new business opportunities; anticipate technology changes; select vendors and products; and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, ROLM, and Siemens.

Let's research what is "Zero Dollar Marketing". Hm. I see.

I'll mark this one down as shill then.

Here is his info.

Click here!

It's hard for us to understand why this analyst group (a husband/wife team) is respected enough that lots of large companies (he claims Microsoft and most PC manufacturers) pay him, and lots of press quotes him.

Since he has so much industry support despite his really poor writing style I guess these companies must think he knows something.

Beyond his reports, though, it's really hard to find anything in support of SCOs position, though.

So I guess the reall issue is whether or not Enderle is some sort of psychic visionary, or just a well-payed microsoft shill.

It's hard for us to understand why this analyst group (a husband/wife team) is respected enough that lots of large companies (he claims Microsoft and most PC manufacturers) pay him, and lots of press quotes him.

Since he has so much industry support despite his really poor writing style I guess these companies must think he knows something.

Beyond his reports, though, it's really hard to find anything in support of SCOs position, though.

So I guess the reall issue is whether or not Enderle is some sort of psychic visionary, or just a well-payed microsoft shill.

Maybe it's time to a new googlebomb. Say with me:

microsoft shill

This is slightly OT, but it's in regards to SCO.

A week ago at SCO Forum, Rob Enderle gave a keynote speech entitled "Free Software and the Idiots Who Buy It." Mr. Enderle employed repeated logical errors, accusations without evidence, and ad hominem attacks. He materially confused the meaning of Free Software, as well as assigning physical threats to the Groklaw / Free Software community without proof.

I have written a paragraph by paragraph critique of his keynote, and it is available at my site (Part One and Part Two)

I welcome and appreciate feedback and comments on it. I jokingly refer to the paper as "Logical Fallacies and the Idiots Who Use Them," but did my best to keep the text proper professional.

- Neil Wehneman

"...arguably the best laptop display currently on the market," said Rob Enderle, an independent industry analyst with The Enderle Group.

This thing has GOT to suck now, if Enderle likes it! Some Enderle-isms:

"I have a hard time seeing the Linux Zealots as any different from terrorists"

"The biggest myths about Microsoft are that its desktop products are overpriced, it doesn't respect its customers, and reliability and security are poor"

"So I called SCO and personally found that they did have evidence."

Dear lord, what's next? A bad review of his beloved Ferrari Laptiop? SCO may loose in court?

My reality is crumbling ... dear god make this madness stop!

Well, that's certainly what Mr. Pretenderle seems to think.

I hope someone frames that diatribe for posterity. I think it might well rank up there, eventually, with the likes of "Dewey Defeats Truman".

Rob Enderle, formerly of Forrester writes:

I got hate mail from other employees, and my employer, Forrester, was threatened to a level they had never seen before either. I was actually told, subsequent to this, that I was never to write about Linux again which was something that had never, to my knowledge, ever happened before.

This actually became one of the core reasons I used when I resigned from Forrester, no one had ever dictated a position to me before and that had clearly changed. I've always had a problem with opinions for hire and had been very active in fighting that trend; opinions as a result of personal threat seemed much worse and, while this was hardly the only reason for my departure, it was a major one.

Fair and balanced.

Watch your tone boy! Unless you want this guy to come over to your house and talk some sense into you :D
Great editorial btw.
--
Spread the word: talk about the blubbering idiot everyday.

Rob Enderle is the founder--and as best I can tell, sole employee--of "The Enderle Group."M

From looking at the contacts page it appears there are 3 people including Rob himself working for the Enderle Group.

Whether this attack resulted from an Open Source advocate or not, the end result is that it reinforces the concerns that surround this movement and Linux in particular. IT managers are undoubtedly concerned that the person who originated this attack may be one of their employees. Since this type of behavior is branded as domestic terrorism and this hostile action has been taken against a company that uses litigation freely we can certainly see strong reasons for this concern.

Counterpoint is designed as insurance against this practice. It provides consulting services during the review process of a poorly founded negative piece on a vendor or its products and, should it be needed, will showcase the research errors, statistical mistakes, and unfounded conclusions that often define such a piece.

Whether this attack resulted from an Open Source advocate or not, the end result is that it reinforces the concerns that surround this movement and Linux in particular. IT managers are undoubtedly concerned that the person who originated this attack may be one of their employees. Since this type of behavior is branded as domestic terrorism and this hostile action has been taken against a company that uses litigation freely we can certainly see strong reasons for this concern.

Counterpoint is designed as insurance against this practice. It provides consulting services during the review process of a poorly founded negative piece on a vendor or its products and, should it be needed, will showcase the research errors, statistical mistakes, and unfounded conclusions that often define such a piece.

• Establishing qualified reference accounts have been a serious problem for the industry. Regardless of the high esteem they hold for the vendor or its products they are unwilling to place their name and brand on a release. This is due to several concerns:
  • The company brand is to be used to highlight company products not vendor products
  • The IT department doesn't want to be overwhelmed with press or other IT managers
  • Even when they do agree to be a reference, when the reporter or analyst calls they point out problems the vendor was unaware of and does critical damage to the product.

Their example of the use of this "product" is:

• Example Quote: "A large multi-national deployed Microsoft Exchange with powerful benefits," said Rob Enderle Principle for the Enderle Group. "They anticipated saving $100K per year by consolidating Open Mail, Profs and Lotus Notes into a single infrastructure. We reviewed the deployment and found that by using Hewlett Packard services they were able to deploy Exchange within schedule and it appears that they are on track to report savings of nearly twice the target amount with expected cost recovery within 9 months. While the name and industry of the reference account is withheld at the request of that account, the Enderle Group certifies that the information provided is accurate and correct".

And, from their own example, one of their customers (if not the only one) is Microsoft.

Divide and Conquer or Judas of Geeks ?

I am about at the end of my internet rope (read: hangman's noose).

From my point of view, the internet stands at the doorstep of 'truckin CB movies with the hate and discontent included'. If you don't understand this scenario, allow me....

I have been interested in and participating with amateur radio since the early 1950s.

When I was in private school, I owned a CB radio with four channels and had a lot of fun, because in those days a lot of people who owned and flew small planes used CB radios too, and they would talk to me. This was an asset, because I ended up earning a cross county license for an Areonca at age 16.

On or about the time we were trying to figure out how to get ARPA to bridge to 'the rest of the world' ('70s) CB radio had started to become popular and the typical CB oriented movies were produced and offered to the public; giving everyone the impression they needed a CB radio too ...and this is when the Channel Masters and the H&D (hate and discontent) started to surface. In fact, one incident led to a shootout in San Francisco, where one person died.

This raises the question, is the internet heading the same way or...

This morning, I read some 'stuff' that got me thinking about what kind of world we have turned into and with a loud sigh, I present a different view.

Starting with this article, Zen and the Art of Being Happy with Microsoft , by Rob Enderle, says, Much of the news surrounding Microsoft seems to focus on mistakes the company has made in the past. There are reporters with broad followings whose agenda appears to be to bring Microsoft down. This problem is exacerbated by the massive increase in blogs written by people who support other platforms -- largely Linux and Mac -- who do an excellent job of reinforcing these negative messages.

I can handle that comment, but in this article Pros, Priests and Zealots: The Three Faces of Linux , Rob Enderle states, I have a hard time seeing the Linux Zealots as any different from terrorists because of the nature of their threats. I expect one of them -- or perhaps a group of them -- will go too far at some point and do significant damage to the open-source movement.

is this the first phase of corporate America trying to steal what was set up to be FREE?

Let's take a closer look at Rob Enderle. According to www.technewsworld.com, Rob Enderle, a TechNewsWorld columnist, is the Principal Analyst for the Enderle Group, a company founded on the concept of providing a unique perspective on personal technology products and trends. and their stated goal is, to bring diverse and challenging views into technology advisory services and consulting.

Calling Open Source folks or Linux Zealots terrorists is not a diverse or challenging view and reeks of If you harbor terrorists, you are terrorists. If you train or arm a terrorist, you are a terrorist. If you feed a terrorist or fund a terrorist, you're a terrorist, and you will be held accountable by the United States and our friends. by a publicly known liar.

You are entitled to your beliefs and I will defend your right to speak your mind, but as you know, opinions are like ass holes, everyone has one; except in your case, it appears you forgot to wipe. It is also obvious whose toilet you have been feeding from. Just so the public knows, here are a list of stories produced by Rob Enderle and the Enderle Croup:

Pros, Priests and Zealots: The Three Faces of Linux
Transme

The man is MS Bitch Professional Edition and has been for years. You cannot take anything he writes with anything other than a massively insignificant grain of salt. For god's sake - to see the man's clear MS zealotry, got to http://www.enderlegroup.com. Be prepared for underwhelming web design from a supposed professional outfit.

One of their main services is Counterpoint

Provides consulting services during the review process of a poorly founded negative piece on a vendor or its products and, should it be needed, showcases the research errors, statistical mistakes, and unfounded conclusions that often define such a piece.

Professional FUDmeister.

Rob's icky company

Dan

Check out his website. You can get his Counterpoint product which is

Provides consulting services during the review process of a poorly founded negative piece on a vendor or its products and, should it be needed, showcases the research errors, statistical mistakes, and unfounded conclusions that often define such a piece.

or better yet try out a Certified Reference Account:

This acts as shield for a qualified reference account from unwanted exposure and attention by press and other IT managers. Enderle Group can provide the documentation, press contact and quotes about a product success while maintaining the integrity of the reference.

I wish that last quote could be published with every article he gets out there.

It looks like other /.ers haven't yet noticed that the author of the pro-Microsoft article actually does work for Microsoft.

From http://enderlegroup.com/profile.asp

"For over 20 years Rob has worked for and with companies like Microsoft...".

I particularly like the "for and with" which sounds even more like he is still affiliated with them even when he's not officially working for them.

For those who didn't know, this is also the dude who wrote the InternetWeekly article Linux isn't ready for the Enterprise: Reasons to Shun Open Sourcery

It's also funny that on the same page as he talks about working "for and with" Microsoft, he claims that he accurately predicted "the failure of Netscape months in advance of the actual events"! Boy, I wonder WHERE he got information about Microsoft's plans "to cut off Netscape's air supply"?

"[we provide] consulting services during the review process of a poorly founded negative piece on a vendor or its products and, should it be needed, showcases the research errors, statistical mistakes, and unfounded conclusions that often define such a piece."