Domain: ideo.com
Stories and comments across the archive that link to ideo.com.
Stories · 14
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Here's What Your Car Could Look Like In 2030
Nerval's Lobster writes: If you took your cubicle, four wheels, powerful AI, and brought them all together in unholy matrimony, their offspring might look something like the self-driving future car created by design consultants IDEO. That's not to say that every car on the road in 2030 will look like a mobile office, but technology could take driving to a place where a car's convenience and onboard software (not to mention smaller size) matter more than, say, speed or handling, especially as urban areas become denser and people potentially look at "driving time" as a time to get things done or relax as the car handles the majority of driving tasks. Then again, if old science-fiction movies have proven anything, it's that visions of automobile design thirty or fifty years down the road (pun intended) tend to be far, far different than the eventual reality. (Blade Runner, for example, posited that the skies above Los Angeles would swarm with flying cars by 2019.) So it's anyone's guess what you'll be driving a couple decades from now. -
Will Pretty PCs Make Vista More Attractive?
Yesterday's post about a concerted effort on Microsoft's part to beautify computers by means of a comprehensive set of design guidelines drew more than 500 comments. Read on for today's Slashback summary which highlights a few of the most interesting reader insights on the project. blamanj summed up many others' comments with this snarky contribution:Well, they finally realized that nobody's going to buy it because of the operating system.
(Whether that's true or not is up for debate; certainly a lot of people may prefer Vista to Windows XP.)
Stavr0 writesMicrosoft wants 'PCs to be objects of pure desire.'
I desire my PC to be pure of spyware, security flaws and instability.
Reader melted was one of the first to dismiss the PC-prettification project as a lost cause:
Those OEMs couldn't "beautify" anything if their life depended on it. If they could, they'd already do so. The best they can do is steal Apple's 3-year-old designs.
Others, too, described Microsoft's aesthetic guidelines as a clear response to the widely hailed industrial design from Apple; reader Dan East offers a compact formulation of that idea:
MS is just trying to grab a few sales away from Apple at the expense of the OEMs. Why not? MS doesn't have anything to lose on this one — the OEMs are the ones taking the risk.
"The Mac isn't a good comparison," though, says reader dada21, who writes
I'm not sure I agree with the "Be like a Mac!" comparison. For most PC manufacturers, having their own "look and feel" has been part of what has given them a strong brand name. Sure, Microsoft wants to grab some of that brand recognition beyond just the bootup splash screen (and the desktop look and feel), but I also think this will create more than just brand recognition for Microsoft — I believe it will also produce an interesting "playing field" for companies beyond the Big Four (Dell, Gateway, HP/Compaq, Toshiba). Consider the smaller OEMs and white box companies — by providing a standardized look and feel, this will open the door of opportunity for many more companies. Sure, the big guys probably don't WANT this (they want to keep their look and feel in order to keep their branding strong), but it could create a new competitive atmosphere by giving smaller companies a foot in the door to compete on the look and feel front.
I've always loved third-party cases and keyboards and monitors moreso than the Big Four for the same reason that I've always liked clones — they've pushed the envelope before the big guys did. The downside is that the clones never seemed to sell well in the corporate environment nor in the newb home environment; the clones were just powerhouse sellers for us geeks. By having Microsoft "dictate" what they want to see, we may actually see more third parties offering competition to the Big Four, which in turn could see prices drop a bit more, which could push more legal Microsoft products into the fray.
All around, there are some Mac-branding similarities, but I don't really think that is Microsoft's desired goal to miMac (mimic the Mac, in my vernacular). I think it is just a good idea that will help the little(r) guys, and still give the big guys a chance to offer different products that the market can choose from.
According to reader linguae, a bit more mimicking might be a good idea:
Macs are worth the price . When I showed my parents and siblings my Mac and fooled around with it for a few days, they fell in love with it. They were sold on buying a Mac, and they are now saving up for a iMac. The problem is that cheaper PCs are good enough for 90% of the market. Windows XP "just works" now (as long as you keep an eye on security), and Vista will be far better than XP (insert "it's a copy of OS X here"; say what you want, but Vista is still better than XP). Perhaps they haven't had exposure to OS X; my parents were sold on the Mac within a few days. Perhaps they still must have a Windows PC for their jobs (and they don't know that Intel Macs can run Windows natively). Or, perhaps that money is an issue for most people.
Reader MojoRilla phrased his response in the form of a "Dear John" letter, writing
A bit more positively, reader meburke points out that "real design considerations" go beyond the shape of the box, and provides links to a few sites which should be of interest to anyone who designs anything at all for others' use:Dear Microsoft,
It seems that you are doing a lot of things lately to tell me what I want out of your products. Vista's new UI, and now these fancy industrial design specs.
Guess what? I couldn't care less what the shape of my PC is. It is under the desk with my UPS, sub woofer and trash can. And I have no need for a fancy new desktop UI, especially one that takes resources away from what I actually want to do with my computer, like photo and video editing.
What I want is excellent software, compatible with open standards, for a reasonable price. You used to deliver this. When you delivered virtual memory and preemptive multitasking, you were ahead of Apple. Now you seem way behind. And also, I want you to support open standards so that I can use other products with others that haven't paid you a licensing fee, such as open source. I'm not a sheep to lock in. Hello Linux and OSX.
And your prices are far from reasonable. The fact that I can't transfer a OEM Windows license from one PC to another is rubbish. The fact that you want $399 for the standard edition of office, which I have paid you for several times over the years is robbery. I was happy with the functionality of office five years ago. Why should I need to buy it again? Hello, Open Office.
I'm not a sheep, Microsoft. You used to be innovative. Now you are all about marketing. Its been fun, but we're breaking up!
Many thanks to the readers (especially those quoted above) whose comments informed this discussion.As a starting point, I'd like to suggest designers read, "A Whole New Mind" by Daniel Pink, and check out some articles at danpink.com. Furthermore, I suggest visiting IDEO. Pay special attention to their "method card" deck. Lastly (for purposes of this discussion) I suggest visiting mcdonough.com. The common thread in all this is design. William McDonough says that the need for regulation indicates a failure in design.
The design of the product goes way beyond just cosmetics. There is only so much you can do with an enclosure for a PC board, but there is LOTS you can do with the system as a whole. Case modding is just a place to start. Functional design improvements are being made in everything from the input devices to really innovative interfaces.
The IDEO method cards are different from the "Creative Whack Pack" or "Thinkertoys" cards, in that they redefine the product design domain. The jobs of the future are going to be design jobs requiring both high creativity and high technical ability. If someone in India or China can do your job as well and cheaper than you, or if a computer can do your job better and faster, your job is obsolete.
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Recording Skype Audio for Broadcast?
Jennifer Leonard asks: "I'm in desperate need of securing a way to record my Skype phone calls at broadcast quality. I just purchased a Plantronics Audio.85 headset with noise-reduction mic and 32-bit DSP ('enhances the audio signal for superior stereo sound and speech recognition') and used it for a phone conversation that's intended to be played for a radio show. What I got was totally unacceptable: the audio quality is horrible! There's a constant droney hiss sound over the entire track, which just ruins the interview. Unfortunately, my radio station doesn't have the capacity to do pre-recorded phone interviews. This is why I've had to go about doing it on my own. So far, what I've tried...sucks. Does anyone know how I can get broadcast quality audio by way of recorded Skype conversations?" -
3D Mouse
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RFID Tags For The Rich
Greedo writes "While reading this piece about designing 'experiences' in the Globe and Mail, I came across this interesting tidbit: If you're a frequent Prada shopper (and who on /. isn't?), the loyalty card in your wallet or purse contains a RFID tag that announces your arrival in the store. When you encounter a saleswoman, her handheld computer brings up your tastes, buying history, vital statistics and personalized suggestions from in-stock and coming inventory; the handhelds also place orders and book change rooms. Every item for sale bears an RFID tag. The RFID tags are courtesy of IDEO, and their website has a nice write-up of all the RFID-powered stuff at Prada, including the changeroom! I'm guessing this isn't coming to Wal*Mart's changerooms when they implement RFID. (Another write-up can be found here.)" -
RFID Tags For The Rich
Greedo writes "While reading this piece about designing 'experiences' in the Globe and Mail, I came across this interesting tidbit: If you're a frequent Prada shopper (and who on /. isn't?), the loyalty card in your wallet or purse contains a RFID tag that announces your arrival in the store. When you encounter a saleswoman, her handheld computer brings up your tastes, buying history, vital statistics and personalized suggestions from in-stock and coming inventory; the handhelds also place orders and book change rooms. Every item for sale bears an RFID tag. The RFID tags are courtesy of IDEO, and their website has a nice write-up of all the RFID-powered stuff at Prada, including the changeroom! I'm guessing this isn't coming to Wal*Mart's changerooms when they implement RFID. (Another write-up can be found here.)" -
RFID Tags For The Rich
Greedo writes "While reading this piece about designing 'experiences' in the Globe and Mail, I came across this interesting tidbit: If you're a frequent Prada shopper (and who on /. isn't?), the loyalty card in your wallet or purse contains a RFID tag that announces your arrival in the store. When you encounter a saleswoman, her handheld computer brings up your tastes, buying history, vital statistics and personalized suggestions from in-stock and coming inventory; the handhelds also place orders and book change rooms. Every item for sale bears an RFID tag. The RFID tags are courtesy of IDEO, and their website has a nice write-up of all the RFID-powered stuff at Prada, including the changeroom! I'm guessing this isn't coming to Wal*Mart's changerooms when they implement RFID. (Another write-up can be found here.)" -
Tim Brown On Current Design Challenges
prostoalex writes "Tim Brown is the CEO of IDEO, design company that is quite famous for its work on designing office chairs, Palm computers, Microsoft mice, Nike shoes, etc. MIT Technology Review interviewed Tim Brown on current challenges in the design world, exciting fields for a designer to be in, current annoyances in the user interface design." -
Tim Brown On Current Design Challenges
prostoalex writes "Tim Brown is the CEO of IDEO, design company that is quite famous for its work on designing office chairs, Palm computers, Microsoft mice, Nike shoes, etc. MIT Technology Review interviewed Tim Brown on current challenges in the design world, exciting fields for a designer to be in, current annoyances in the user interface design." -
Mobile Phone Abuse and AbUsers
Doctor Hu writes "The Economist has a story ("Think Before You Talk") describing a new range of mobile phone prototypes designed by Ideo to discourage antisocial usage - devices ringing in concert halls, loud proclamations that the caller is on his way home, etc. The first of the series uses electric shocks to condition the user to talk at a non-intrusive level; the others are similarly ingenious. Not intended to be commercially produced, just to provoke discussion (and provide publicity for Ideo, presumably). Nice comment at the end from one of the designers that for devices like mobile phones, "user-centric" design needs to take the needs of people nearby the user into account as well." -
The Ultimate Cubicle
kimba writes "Scott Adams of Dilbert fame has developed the ultimate cubicle with design company IDEO (the same guys that made the Palm V and the new sexy Cisco IP phones). Lying in a hammock watching boss-cam... shweeeet." Still, nothing beats a wireless laptop on a shaded porch, beverage in hand. -
Cisco's IP Phones - Seven Digits And Cat5
kevin922 writes: "Check it out! IDEO, a small close-knit development firm (they are responsible for products such as the Visor, Transmeta Webslate, and a variety of other cool things) has developed Cisco's new IP Phone. This device (which looks like a normal phone) plugs directly into a 10-baseT connection and has a phone # associated with it. When you plug the phone in somewhere else it takes the # with it. I'm planning on getting some eval units to try out. Should the PBX guys start reading up on TCP/IP? :)" Doesn't look like these things are available just now, but the concept is long, long overdue. Bypass the phone company -- in fact, just ignore the phone company. -
Cisco's IP Phones - Seven Digits And Cat5
kevin922 writes: "Check it out! IDEO, a small close-knit development firm (they are responsible for products such as the Visor, Transmeta Webslate, and a variety of other cool things) has developed Cisco's new IP Phone. This device (which looks like a normal phone) plugs directly into a 10-baseT connection and has a phone # associated with it. When you plug the phone in somewhere else it takes the # with it. I'm planning on getting some eval units to try out. Should the PBX guys start reading up on TCP/IP? :)" Doesn't look like these things are available just now, but the concept is long, long overdue. Bypass the phone company -- in fact, just ignore the phone company. -
Cisco's IP Phones - Seven Digits And Cat5
kevin922 writes: "Check it out! IDEO, a small close-knit development firm (they are responsible for products such as the Visor, Transmeta Webslate, and a variety of other cool things) has developed Cisco's new IP Phone. This device (which looks like a normal phone) plugs directly into a 10-baseT connection and has a phone # associated with it. When you plug the phone in somewhere else it takes the # with it. I'm planning on getting some eval units to try out. Should the PBX guys start reading up on TCP/IP? :)" Doesn't look like these things are available just now, but the concept is long, long overdue. Bypass the phone company -- in fact, just ignore the phone company.