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When Profiling Goes Wrong

huskymo writes "This morning's Wall Street Journal is carrying a funny story on TiVo and Amazon's automatic customer profiling. As most Slashdot readers probably know, TiVo keeps track of which programs you record and--if you haven't told it not to--records other programs it thinks you'd like. The article describes users that TiVo's mistaken for Korean, for gay, even for "a pregnant gay man."" Funny as hell.

58 of 615 comments (clear)

  1. Interesting article by mcmonkey · · Score: 2, Funny

    Too bad we can't read it.

    Well, most folks post without RTFA anyway, so why have the links?

  2. error checking? by zaren · · Score: 4, Funny

    Jeez, what kind of system would even allow "pregnant gay man" to be an available category?

    --
    Come to the University of Mars! Classes starting soon!
    1. Re:error checking? by The+J+Kid · · Score: 3, Funny

      Wel, one of my best friends is a "pregnant gay man" and he's Korean too!

      You got something against pregnant gay Korean men?

      --
      Moderation: +4. Modded 70% Funny and 30% Overrated. 100% Saturated.
    2. Re:error checking? by mbadolato · · Score: 5, Funny

      Don't blame TiVo... If it sees that someone recorded a season pass to Will & Grace, and the movie Junior (Arnold Schwartzenegger and Danny Divito), what's it supposed to think??? ;-)

    3. Re:error checking? by Santos+L.+Halper · · Score: 3, Funny

      Reminds me of a prescription I got filled a couple of years ago. On the label, it instructed me to call my doctor if I became pregnant. That would be quite a shock, being male and all.

      --

      "Ask not for whom the bone bones. It bones for thee." --Bender
    4. Re:error checking? by RollingThunder · · Score: 5, Funny

      Possibly one that accounts for two or more people in a given location, with differing interests.

      IE: the pregnant wife, and the in-the-closet gay husband?

      Man, this does have TV show written all over it.

    5. Re:error checking? by McFly69 · · Score: 3, Funny

      No.. but I do have something against pregnant gay Korean men who watch documentaries on thimbles!

      --



      NO! NO! Please don't mod me, I'm too young to die a troll. *click* Oh the pain, the pain...
    6. Re:error checking? by shyster · · Score: 3, Funny

      I think I'd call the Enquirer first...then my lawyer to start the negotiations. =)

    7. Re:error checking? by ChuckleBug · · Score: 2, Funny

      I don't see how this equals a computer "thinking" the subject is a gay pregnant man, or that it has any such category. And when the other guy ordered war movies and then started getting a lot of Third Reich stuff, he claims TiVo "thinks" he's a Nazi. People are reading way too much into this.

      I bet your TiVO thinks you're humorless.

      Really, lighten up. It was a light-hearted article and I don't think anyone quoted in it felt seriously damaged in any way. I think you're the one reading too much into this.

  3. Can't afford it by Copperhead · · Score: 5, Funny
    Sorry... can't afford the $80 it takes to read this story. I'm sure it's really funny, though.

    --
    Your reality is lies and balderdash and I'm delighted to say that I have no grasp of it whatsoever. - Baron Munchausen
  4. as a pregnant gay man... by Anonymous Coward · · Score: 4, Funny

    I would be greatly insulted to be called korean.

  5. Re:Hence by iMMersE · · Score: 3, Funny

    To be fair, I think the government will actually get these statistics from elsewhere. Would you rather trust medical records and doctors or Amazon to tell you if someone is pregnant?

    --
    codegolf.com - smaller *is* better.
  6. what? by malana-cream · · Score: 3, Funny

    so the question is:

    what does "a pregnant gay man" like to watch?

  7. Mind of the married man on HBO... by tiwason · · Score: 2, Funny

    Mind of the married man on HBO...

    Tivo thought he was gay. so he tried to changes its mind by taping shows with sexy girls and his wife got pissed...

  8. A poll... by jonr · · Score: 3, Funny

    How many of you think that CmdrTaco has a WSJ subscription? Anybody?
    J.

  9. What products exactly does one market to ... by burgburgburg · · Score: 5, Funny

    a pregnant gay Korean man? Kimchee with added folic acid? A KIA with the LATCH system?

    1. Re:What products exactly does one market to ... by zbuffered · · Score: 5, Funny

      A pink four-door Kia minivan.

      --
      Synergy is your friend
  10. No Hablo Espanol by bwalling · · Score: 5, Funny

    I wish I could convince my Tivo that I don't speak Spanish! About 1/3 of its "automatic" recordings are in Spanish. I have even tried taking the Spanish channels off of the 'Channels You Receive' list and it still seems to record from them.

  11. Re:Hence by Raul654 · · Score: 5, Funny

    I don't know -- if you started watching the right movies. For instance, let's say one day you sat down for a nice marathon of movies. You start out with the Seige, then Collateral Damage, Air Force One, Executive Decision, True Lies, In the Line of Fire, and the The Peacemaker. Next day, the cops show up at your door and arrest you as a one-man "sleeper cell." Coincidence, anyone?

    --


    To make laws that man cannot, and will not obey, serves to bring all law into contempt.
    --E.C. Stanton
  12. SPAM profiling is the worst! by toupsie · · Score: 4, Funny

    I am constantly getting mail to increase my penis size and grow hair. They should know better! I have long hair and a big, well, uh, you know...

    --
    Strange women lying in ponds distributing swords is no basis for a system of government.
  13. Profile My Dog by 4of12 · · Score: 5, Funny

    As direct marketing has become more intrusive into my life, I've taken to using my dog's name in various business dealings. She has name which was a popular name for girls about, oh, 80 years ago. (Like Brittany, Ashley and Nicole will be about 70 years from now.)

    At any rate, I get this phone message for Violet from a retirement home in Phoenix.

    They were "updating their records" and they "haven't heard from you in a while" and wanted to make sure she know about all the "wonderful plans they had" for their retirement community.

    It reminded me of college days when the dorm would subscribe to publications under the moniker of Omar The Goat.

    --
    "Provided by the management for your protection."
  14. a roommate by Uhh_Duh · · Score: 5, Funny

    TiVo is my favorite household pet of all time. I love the suggestions feature!! Then one day I had a houseguest show up for a few days and TiVo suddenly started thinking I liked gay porn. :(

    I was secretly hoping TiVo would turn me gay as a result (Hello lawsuit!) Naturally, you can understand why I was disapointed when a few days later I realized that I was still attracted to women. :(

    --
    -- People who hate Windows use Linux. People who love UNIX use BSD.
  15. It's not just TiVo and Amazon... by skia · · Score: 5, Funny

    Cut and pasted from half.com:

    "If you like MAC OS X Developer's Guide you may also enjoy:

    Bridget Jones's Diary
    Hardcover, 1998
    Helen Fielding
    $3.75 (Save $19.20)

    At Home in Mitford
    Paperback, 1996
    Jan Karon
    $1.00 (Save $11.95)

    The Girls' Guide to Hunting and Fishing
    Hardcover Textbook, 1999
    Melissa Bank, Melissa Banks
    $2.25 (Save $21.70)"

    --

    --

    1. Re:It's not just TiVo and Amazon... by Tackhead · · Score: 4, Funny
      > Cut and pasted from half.com:
      >
      > "If you like MAC OS X Developer's Guide you may also enjoy:
      >
      >Bridget Jones's Diary [...]
      >
      >At Home in Mitford [...]
      >
      >The Girls' Guide to Hunting and Fishing [...]

      So half.com definitely thinks you're gay, but doesn't know whether you're male or female?

      Wow, marketers really are dumber than advertised.

  16. Re:grr by Ubergrendle · · Score: 3, Funny

    What? Then the websites could not 'anonymously' track the habits of Korean gay pregnant men!

    --
    John Maynard Keynes: "When the facts change, I change my mind. What do you do?"
  17. Funniest Personalization Suggestion by Carnage4Life · · Score: 5, Funny
    1. Re:Funniest Personalization Suggestion by Anonymous Coward · · Score: 1, Funny

      Just be glad it didn't say "People who bought this book also bought dirty underwear..."

    2. Re:Funniest Personalization Suggestion by rakerman · · Score: 3, Funny

      That's odd. I got almost the exact same list when I looked at Internet Site Security:

      * Clean Underwear from Amazon's Target Store
      * Ladybug Rain Boots from Amazon's Nordstrom Store
      * Flannel-Lined Jeans from Amazon's Eddie Bauer Store
      * Cheetah Print Slippers from Amazon's Old Navy Store

      Erm, is there something about computer people I should know? I have this image forming in my mind of thousands of geeks every morning, puting on their clean underwear and flannel-lined jeans, then trooping to work in their ladybug rain boots and finally sitting down in front of the computer and slipping into their cheetah print slippers.

      I have seen the IAO... and it is Amazon.com
      (except the IAO will be less accurate)

  18. If my browser worked this way... by Anonymous Coward · · Score: 1, Funny

    I'd probably be sent to tacobell.com and cowboys.com, but I think 'Hemos' would fool them.

  19. Re:Article text, here ya go. by cscx · · Score: 5, Funny

    Dawn Freeman, 23, a tax analyst in Lexington, Ky., has bought lowbrow videos, such as "American Pie," from Amazon.com. But she was aghast when the site suggested Tom Green's gross-out performance in "Road Trip."

    "I thought, 'I know I don't like high cinema, but have I really reached the point where I'd like to watch Tom Green lick a mouse?" To even out her Amazon profile, she went through the site finding "witty independent films."



    Wow, if this woman isn't a complete example of "stupid whore," I don't know what is. She's fine watching someone f*ck an apple pie, but Tom Green licking a mouse -- now THAT shit has got to stop!

    Anyone else think it's kind of odd where she draws the line?

  20. Where to next? by mclancy10006 · · Score: 5, Funny
    Trooper: Sir, do you know why I pulled you over?

    Motorist: Umm, no

    Trooper: I got an email alert from TiVo alerting me that you've been taping the Fast & the Furious, Fast Lane, Gone in 60 seconds, and other shows that match a repeat speeders profile.

    Motorist: ummm. I think that was my son...

    Trooper: No, sir it correlates with your EzPass acitivity as well. Please step out of the car...

  21. Same thing happened on my computer by elliotj · · Score: 3, Funny

    I looked at some dirty emails once and now I get messages all day asking if I want a larger penis, hot slutty teens. Sometimes it even bugs me to lower my mortgage payments or get deals on toner! Help! The Internet thinks I'm some kind of impoverished sex maniac!

  22. 1-800-GET-A-CLUE by Delirium+Tremens · · Score: 2, Funny

    Have remarks like yours and mine some usefullness?

  23. Re:staying on the subject by Beeman · · Score: 5, Funny

    My wife watched TLC's A Wedding Story twice a day for several months until Tivo started recording Divorce Court. After giving Divore Court the thumbs down, A Wedding Story returned. Is it just a coincidence?

  24. Re:grr by grub · · Score: 5, Funny


    Virginia Heffernan, TV columnist for Slate.com, doesn't understand why some people are resistant to techno-profiling, or find it creepy. [...] "I like the idea that someone cares," she says. "Even a machine."

    Want to bet about what she has in her nighttable?

    --
    Trolling is a art,
  25. I like pretty Tivo...Tivo shiney... by TyrranzzX · · Score: 2, Funny

    I was like, watching TV...and all of a sudden it was like...bleep bleep bloop bleep...and it start showing me gay porn.

    Tivo devoured my tv show...

    And it was a very good TV show too. And, now because of it...I'm like, watching gay porn 24/7...

  26. Your Tivo can embarass you when you show it off.. by mr_gerbik · · Score: 5, Funny

    This article reminded me of my early Tivo days (before I turned the suggestions off).. One time I had some friends over and I wanted to show them my Tivo.. when I turned it on and headed to the menu, what did I find? An episode of 'The Golden Girls', 'ALF', and 'Dukes of Hazzard'! It wasn't until my friends got up off the floor from laughing and making fun of my television tastes that I could explain to them that the Tivo tries to record things based on my tastes.

    More amazingly I gave each of these shows 3 thumbs down.. but every once in a while, Tivo would still record 'Golden Girls' for me.. as if it was trying to say, "Nonono, seriously, this is a good show! You must have just seen one bad episode, give it another try!"

    -gerbik

  27. Personalized /. comments by binaryDigit · · Score: 5, Funny

    I can see it now, /. starts automagically filtering comments based on those comments you've clicked on. Now all I can see is :

    First Post!
    Imagine a beowulf ....
    Sony/M$ sux, OS rules
    CmdrTaco can't spell
    This is old news

    Oh wait, /. seems to have already implemented this ...

  28. My TiVo rec's have gone bland. by AtariDatacenter · · Score: 5, Funny

    I struggled a bit with this during the first few months that I had a TiVo. "Oh! You like the news!" "Oh! You like old sitcoms!" "Oh! You like children's cartoons!"

    How I responded was to thumbs-down any recorded suggestion that I didn't like. And after a while, TiVo learned. A little too well.

    In fact, now, it hardly records any recommendations at all. And they are usually some bland program that is completely unnoteworthy. Frankly, I wish my TiVo had some balls.

    I'd like for it to try suggestion some new programs that hit the air each season. Or something a little daring. But it is too timid and weak to come close. I'm afraid that I've broken its spirit.

  29. Re:Omar the goat by HomeGroove · · Score: 2, Funny

    Excellent. I will now always register for sites, magazine subscriptions with this Omar The Goat moniker and I encourage everyone to do the same. Thanks for the idea 4of12.

    --

    ----
    Spam subject of the moment: Offshore account secrets -nashville disrupt

  30. Basil Iwanyk is not a neo-Nazi. by caluml · · Score: 2, Funny

    Basil Iwanyk is not a neo-Nazi.

    No, but he does have a very funny surname ;) Oh, if only that "y" would disappear... :)

  31. tivo personalities by pcp_ip · · Score: 4, Funny
    my tivo keeps recording childrens shows and documentaries on hard-core drug use.

    To my tivo, I'm a 5 year old with a $600 a week crack habit.

  32. Re:SPAM profiling is the worst! (huh huh) by gosand · · Score: 5, Funny
    I am constantly getting mail to increase my penis size and grow hair. They should know better! I have long hair and a big, well, uh, you know...
    Whatever you do, don't look behind you.

    Dude, you should make a note of your own sig when posting something like this!

    --

    My beliefs do not require that you agree with them.

  33. Re:grr by rworne · · Score: 2, Funny

    She should order The Demon Seed (the older, non 1997 version) as her next book if she really thinks that way.

    --
    I tried every decent and legal way I could think of to resolve the issue w/the business before I rented the chicken suit
  34. Re:That sounded anti-TiVo by verch · · Score: 3, Funny

    I must say, I almost never actually like anything it records for me as a suggestion. I hardly every bother to do the thumbs up/down, so the TiVo just goes based on what I explicitly record. I have only one season pass, for the simpsons, and then usually record shows one off here and there. This gives some eclectic suggestions.

    Basically my TiVo seems to think I'm a violent (sopranos) child (simpsons) chef (iron chef). This means I get mostly random cooking shows and cartoons that I have no interest in whatsoever. Lately its obsessed with trying to get me to watch dexter's laboratory.

  35. Amazing! by theduck · · Score: 3, Funny

    If I replace just one word and remove just two others, we have the definition of politics:

    counterprogramming - noun - to use the front-end of a software program to perform operations with which the backend program should have been able to do in the first place.

    ...becomes...

    politics - noun - to use the front-end of a person to perform operations with which the backend should have been able to do in the first place.

    --
    How can we afford to ever sleep
    So sound again
    --ebtg
  36. Re:oliver, toffler, brunner, emperors by HarveyBirdman · · Score: 2, Funny
    Well, for a start ... I predict that The Sims will fuse with Counter-Strike into a new game where heavily-armed psychopaths massacre hapless suburban clones ....

    I'd settle for some way to get the car from Spy Hunter and the Tesla Claw weapon from Ratchet & Clank into Grand Theft Auto: Vice City.

    --
    --- Ban humanity.
  37. game hybrids by handy_vandal · · Score: 2, Funny

    Get the car from Spy Hunter into Frogger. Now's there roadkill waiting to happen!

    --
    -kgj
  38. To Be Announced by KFury · · Score: 4, Funny

    I love my TiVo, but I lost faith in its content recommender when it started recording "To Be Announced." (true story)

    It also decided for a while that I really wanted to watch Korean love stories and Latino dance parties, but it got over that eventually.

    Nowadays I keep my TiVo full enough that it never has room for suggested recordings, except the occasional SCTV or South Park, which is as it should be.

  39. Re:Hence by agrounds · · Score: 4, Funny
    I don't know -- if you started watching the right movies. For instance, let's say one day you sat down for a nice marathon of movies. You start out with the Seige, then Collateral Damage, Air Force One, Executive Decision, True Lies, In the Line of Fire, and the The Peacemaker. Next day, the cops show up at your door and arrest you as a one-man "sleeper cell." Coincidence, anyone?


    Or more likely even would be that the police would show up with some estrogen injections for you.

    -You- "Who is it?"
    -Police- "It's the police sir"
    -You- "Ummm.. can I help you?"
    -Police- "We're here with some estrogen sir."
    -You- "Why?"
    -Police- "Well, we received a disturbing 911 from your Tivo, it said your testicles needed to be taken back a notch."

  40. I think my TiVo is gay... by freeBill · · Score: 5, Funny

    ...and I've been waiting for the right place to post this. I doubt I'll ever see a place where it will be more on-topic.

    I use TiVo at work and have very specific reasons to turn off profiling: I never want it to record something I didn't tell it to record. It's not that I don't think it's a perfectly good feature. I just don't ever need it.

    A couple of weeks of thumbing TiVo's suggestions up and down and profiling gets pretty good. Other than that, just remember it's not really profiling you. It's just filling the empty space on your hard drive with stuff that's somehow like stuff you've said you like (or stuff you've watched, if you haven't told it anything).

    But I've got a different problem. My TiVo doesn't think I'm gay. I think it's gay. I leave it on CSPAN every night because I like to watch "Washington Journal" in the morning when I come in early to work. I don't want CSPAN cluttering up my hard disk, but (since TiVo auto-records the last 30 minutes of whatever the channel is set to) I'd prefer to have it record something interesting.

    Recently, though, it's been watching The Discovery Channel when I get in to work. It hasn't recorded anything on Discovery; I don't have anything programmed to be recorded on Discovery; I don't even think I've ever watched a Discovery Channel show on it. But there it is: happily watching "Interior Motives" on The Discovery Channel. The only explanation I can come up with: It's got a crush on the host.

    --
    Eternal vigilance only works if you look in every direction.
  41. Re:Poor AI AI is poor by dracken · · Score: 2, Funny

    You know that I cannot record it Dave ....

  42. Favorite amazon.com reccomendation by BLiP2 · · Score: 2, Funny

    The other day I was looking at the listing for the Tron 20th anniversary DVD, and Amazon had this gem of a suggestion at the bottom:

    Customers who wear clothes also shop for:

    * Clean Underwear from Amazon's Gap Store

    --
    Vote Technocratic! Government by killer robots!
  43. My TiVo Story... by Xibby · · Score: 3, Funny

    When I first got my TiVo, my roomate and I spent a couple hours adding programs to it. BattleBots, SeqQuest: DSV, lots of other Sci-Fi stuff, and a few selections from the Cartoon Network.

    Job well done...and the next evening we discovered that our TiVo installation coencided with a Care Bars marathon on Toon Disney. TiVo must have really thought we'd like Care Bares, because it filled itself with every episode of this Care Bare marathon.

    This was before they clear to skip to the delete screen patch, so there were alot of menus involved in deleting every episode of Care Bares. :)

    --
    I'm going to go back in my box and will think within the limits of my box: MS Sucks Linux Good I read too much Slashdot.
  44. Re:If you think a little ahead by anonymous+loser · · Score: 3, Funny

    Yeah, but you post on /. so you must be a liberal tech hippy. I'll bet you like Star Wars, gadgets, and computers! Oh, and dressing up in women's lingerie.

    You free thinkers are all alike.

  45. Argument, Counter-Argument by susano_otter · · Score: 3, Funny
    Every coder without a sense of humor - and that is a lot of them...

    "Programmers don't have a sense of humor."

    "Yes they do! Witness the popularity of Monty Python among that set!"

    "Exactly!"

    "What, you're saying Monty Python isn't funny?"

    "No, I'm just saying that programmers are so humor-deficient that they need to be (almost literally!) beaten about the head with extreme amounts of funny--and a laugh track to clue them in to the true significance of the sensation they're experiencing."

    ". . . "

    "Shut up, you off-topic wankers!"

    "Done and done!"

    --

    Any sufficiently well-organized community is indistinguishable from Government.

  46. Nazis are gay.. the TIVO got it right by perlow · · Score: 2, Funny

    Mr. Iwanyk, 32 years old, first suspected that his TiVo thought he was gay, since it inexplicably kept recording programs with gay themes. A film studio executive in Los Angeles and the self-described "straightest guy on earth," he tried to tame TiVo's gay fixation by recording war movies and other "guy stuff."

    "The problem was, I overcompensated," he says. "It started giving me documentaries on Joseph Goebbels and Adolf Eichmann. It stopped thinking I was gay and decided I was a crazy guy reminiscing about the Third Reich."

    _______

    What, doesn't he know anything about the Nazis? A whole bunch of them loved to dress up in women's clothes. That TIVO is brilliant.

  47. Re:Article text, here ya go. by ozric99 · · Score: 2, Funny

    Your TiVo doesn't record any comedy shows, does it..