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Newsflash: Mac Users Love Apple, Hate Microsoft

An anonymous reader writes "An article on wired.com talks about how Mac users helped Apple through the dark years of the 90s." It goes on to discuss how a psychologist was hired to figure out how to woo Mac users away from Apple, with some (to him) surprising results.

60 of 737 comments (clear)

  1. From the article... by daeley · · Score: 5, Insightful

    "Apple is like a strange drug that you just can't quite get enough of," the musician Barry Adamson told the Guardian newspaper. "They shouldn't call it Mac. They should call it crack!"

    Whoo! Oh, boy, my sides are aching! Oh, my ribs hurt! Oh, man!

    Also...

    Andrew Lackey, a visiting professor of business and economics journalism at Boston University, said Apple's monopoly in the Mac business allows it to get away with things companies in a competitive market can't...."With Apple you're a captive, and to some extent they abuse that privilege," Lackey said. "I would have thought Apple would be all folksy, like a Ben & Jerry's kind of company. But in my experience, PC companies are much more responsive."

    BMW has a monopoly in the BMW market. GM has a monopoly in the GM market. And yet, they both sell cars and compete against each other. I guess that's why this guy is only a visiting professor of economics. ;)

    --
    I watched C-beams glitter in the dark near the Tannhauser gate.
    1. Re:From the article... by Sycraft-fu · · Score: 3, Insightful

      "BMW has a monopoly in the BMW market. GM has a monopoly in the GM market. And yet, they both sell cars and compete against each other."

      Let's do a quick word replacement:

      Apple has a monopoly in the Apple market. Microsoft has a monopoly in the Microsoft market. And yet, they both sell cars and compete against each other.

      This statement is just as valid as the first one.

    2. Re:From the article... by IamTheRealMike · · Score: 4, Insightful
      BMW has a monopoly in the BMW market. GM has a monopoly in the GM market. And yet, they both sell cars and compete against each other. I guess that's why this guy is only a visiting professor of economics. ;)

      Bad analogy methinks. Cars are compatible, no matter if you drive a BMW or a GM car, you can use the same roads. It requires no effort to switch between a BMW and a GM car.

      If you buy a Mac or Windows however, the lockin effect starts to occur and you find that it's unnaturally difficult to change to something else, which distorts the natural rules of competition. The comment about crack might have been closer than they thought.

      Or do you think that had OS X been open and Apples OS X was merely a "distro" that they'd have been able to get away with a $120 upgrade tag?

    3. Re:From the article... by RustyTaco · · Score: 2, Insightful

      Ever heard of a little thing called The Internet? Or hell, even Meat Space(tm)? Those are the roads. The software everybody seems to be so worried about is mearly an accessory to your "car". Try as you might a BMW part isn't going to fit a GM engine, but they'll both get you around.
      Similarly, once you know how to drive, it takes no effort to switch from IE to Mozilla to IE/Mac to Konqueror/embeded. Whatever the shape of the volume knob you can still print stuff. Whatever color the title bar you can still find your favorite station.

      It really isn't as dire as those who are afraid to try it claim.

      - RustyTaco

  2. Re:Linux by BitHive · · Score: 5, Insightful

    Or Nike? Or Coca-Cola? I use Linux, but I think the idea of wearing a Tux the Penguin t-shirt is kind of lame. Same for people who pay extra for clothes with the Nike logo on it. . .what you share to the core of your being is identification with a logo that is larger than you could ever hope to be, not some enlightened life philosophy.

  3. Give up Unix, get a Mac by Alien+Being · · Score: 4, Insightful

    From the article...

    "[mac users are] more dedicated than users of any other computer, perhaps even Linux. Linux and Unix users are, in fact, switching to Macs in droves. "

    Hmm, what could be the attraction?

    1. Re:Give up Unix, get a Mac by bsartist · · Score: 5, Insightful

      Hmm, what could be the attraction?

      I'm a UNIX user. I didn't switch to MacOS - MacOS switched to UNIX.

      --
      Lost: Sig, white with black letters. No collar. Reward if found!
  4. Re:Linux by haggar · · Score: 3, Insightful

    I don't know. I use Linux every day at work, and it was my choice. But I am all tooaware of it's drawbacks, and have no qualms in listing them, if a decision has to be made with regards to the best platform for a certain purpose. I know a few other folks just like me, they use Linux every day, sometimes at home, too, but are not totally crazy about it.

    I believe there is a certain number of realists among the Linux users. I think the percentage is higher than in the case of Mac users.

    --
    Sigged!
  5. WTF? by Lord_Slepnir · · Score: 3, Insightful
    Linux and Unix users are, in fact, switching to Macs in droves.

    Oh my god! They're right. I've finally gotten away from using a proprietary operating system on non-proprietary hardware, and now I'm going to switch to using a proprietary operating system on proprietay hardware.

    1. Re:WTF? by Insightfill · · Score: 4, Insightful
      Linux and Unix users are, in fact, switching to Macs in droves.

      Actually, with OS X, it was a bunch of Mac users who were being switched to Unix! (sort of)

    2. Re:WTF? by ceejayoz · · Score: 4, Insightful

      Oh my god! They're right. I've finally gotten away from using a proprietary operating system on non-proprietary hardware, and now I'm going to switch to using a proprietary operating system on proprietay hardware.

      Or maybe (gasp) they switched to Linux because it was the best for them, and MacOSX is now better for what they need?

      Most people are practical, not on an ideological crusade like RMS and his ilk.

  6. For those of you new to Slashdot... by Anonvmous+Coward · · Score: 4, Insightful

    ...the real reason a story like this was posted was the Anti-MS FUD Campaign has run out of ammo. Apparently, MS didn't make the news yesterday so they had nothing to attack them with. Relax though, you'll find more Jerry Springer'esque drama as soon as MS makes any type of move.

  7. Mac v. Amiga by Shadow+Wrought · · Score: 4, Insightful
    A quote from a friend of mine from the early 90's:

    "Commodore hired engineers, Apple hired marketers."

    And you know, only one of them is still in business. Its not what you sell, its what people think they are buying.

    --
    If brevity is the soul of wit, then how does one explain Twitter?
  8. Re:Ahh, blind zealotry by e4liberty · · Score: 4, Insightful

    Are you saying that a computer that "just works" and "is prettier" is somehow less worthy? Why are these criteria unimportant in your expert opinion?

    It seems to me that a computer that "just works" and "is prettier" is far more valuable than one that doesn't "just work" and "is uglier."

  9. Don't go with the majority, get tagged as a freak by Infonaut · · Score: 5, Insightful
    The interesting thing to me is that even though droves of Windows users would agree with this statement from the article: "Microsoft crams a bad system down peoples' throats. It's the evil empire, big brother, a monolithic corporation," they're still unwilling to explore other options.

    Circa 1999 it was Linux user = hobbyist geek. Now Linux has been revealed as a savior to businesses of all stripes, but if you're an "early convert" you're still seen as a hobbyist geek, rather than a smart person who picked Linux early for the right reasons.

    Something similar may be going on now with the Mac. It's been the cultists who have kept Apple and the Mac alive, but with the release of OS X and the influx of UNIX folks and perhaps a few Windows converts, the cultists are viewed with scorn as the faith-driven zealots rather than as rational adopters of what is really just a computer system.

    The Mac has always offered something basic that Microsoft and most (but not all) PC vendors simply don't understand. The computer is built to work out of the box for the human being, not the other way around. You can argue all you want about how it limits your upgrade options, costs more, doesn't run as many apps, but there will always be a certain segment of the computer-using population that very strongly wants a computer that just works, with no fuss.

    Now why should people who believe in that concept get labeled as oddballs? Maybe its the rest of the population that's odd, for settling on buggy, conflict-riddled, nonsecure by default, inelegant crap.

    --
    Read the EFF's Fair Use FAQ
  10. Beyond FUD, ... by burgburgburg · · Score: 5, Insightful

    cognitive dissonance is an extremely powerful component of the continuing strength of MS. Admitting that fear, uncertainty and doubt has led you to lock yourself and your company into an abusive relationship with a monopoly is not something that people want to do (if the latest licensing scheme doesn't qualify as abusive, I don't know what would). People would much rather declare that their "choice" of MS is sensible and will save them money.

    1. Re:Beyond FUD, ... by Sycraft-fu · · Score: 4, Insightful

      I would argue that infact many Linux users suffer from more cognative dissonance that a normal computer user (everyone suffers form it from time to time).

      I constantly hear the virtues of Linux espoused and many people seem to think it is in every way better than Windows. However, when they get confronted with shortcommings or concessions they had to make in their switch to Linux, they either downplay them, ignore them, or just claim it isn't the truth.

      A good example is a guy I know (not mentioning names for abvious reasons) that switched and claimed it was great. Yet, he had to make so many concessions. None of the games he liked ran in Linux (I dunno if wineX has changed this, I haven't talked to him receantly) so he had to dual boot. He had all sorts of trouble with X, hardware incompatibilities, had to spend lots of time trying to accomplish simple goals, etc, etc.

      I teased him about this a bit trying to point out to him that the real reason he switched was the hacker mistique that Linuz has (and his infatuation thereof) and that it appealed to his anti-corprate views. Well he of course denyed all this and brushed off all the shortcommings and concessions I pointed out. He claimed that dual booting wasn't really a pain and didn't take that long, that it was fine having to replace some hardware, ignored most of the rest and just rattled on abuot all the things that were great, wether they really mattered or not.

    2. Re:Beyond FUD, ... by Sycraft-fu · · Score: 4, Insightful

      I would argue that from a technical standpoint it is NOT a superior OS. I have a big ole' book on the internals of Windows 2000 and it was really enlightening. I personally feel that Windows is a better design than Linux for a desktop OS (servers are another matter). Now of course you don't have to agree with me, that's another point of discussion entirely and not really relivant.

      The thing is that for a user, the whole experience needs to be considered. This includes everything form ease of use, support, available apps and the whole 9 yards. Pure technical discussion doesn't matter, the question is: does it get the job done the best. Often, Id' even say usually, Linux does NOT do the best job for a given desktop system. That doesn't mean Linux is worthless, just not right for that situation. I find that the peopel that are in the aituation of having switched to Linux when Windows was better for tha they did exhibit a great deal of cognative dissonance, trying to justify their decision.

    3. Re:Beyond FUD, ... by gsfprez · · Score: 5, Insightful

      >
      I would argue that infact many Linux users suffer from more cognative dissonance that a normal computer user (everyone suffers form it from time to time).

      I constantly hear the virtues of Linux espoused and many people seem to think it is in every way better than Windows. However, when they get confronted with shortcommings or concessions they had to make in their switch to Linux, they either downplay them, ignore them, or just claim it isn't the truth.
      >

      Many people do not have games as a motivation. Many people DO have security, privacy, and supportability for the long term as their motivations.

      If security, privacy, and supportability for the long term as their motivations, there are clearly few reasons to pay for Windows, and many more reasons to put up with some drawbacks of Linux, Mac OS X, and other open source-based operating systems. It a matter of weighing the pros and cons of each, and making a decision. For myself, the ability to play games has absolutely no weight in my decision on which systems to run a business on.

      So, it may not be cognative dissonance in the people that use Linux/UNIX/Mac OS X... i would argure that your persepctive may be limited to more pedestrian computing needs.

      --
      guns kill people like spoons make Rosie O'Donnell fat.
    4. Re:Beyond FUD, ... by astrodawg · · Score: 3, Insightful

      Why is it that anyone who uses an OS other than Windows is a zealot? Does differing from the mainstream make you a zealot? Are there Microsoft zealots?

    5. Re:Beyond FUD, ... by mobets · · Score: 3, Insightful

      I was reading this and I realized it was a pretty good description of myself. Although, after giving it some thought, also came the realization that there is another justification to running linux. Cost. The only reason I could aford to run Windows XP was that I got it for free at one of MS's retail training meetings. I will not always be working retail and will eventualy stop geting the freebies. When that happens, will I want to pay whatever price microsoft wants to charge for what will then be the moderen operating system and Office? I would much rather rive my money to a Linux distributen for a complete software package. Or maybe even save my money and download a free one. With this in mind, the sooner I learn my way around linux, the better.

      --

      It was me, I did it, I moved your cheese
    6. Re:Beyond FUD, ... by fermion · · Score: 2, Insightful
      IANAP-hysiologist, so I do not the technicalities of this disonic resonance, but your comment sounds like simple defensiveness create by a lack of a safe environment. To wit, you say you "teased him." I do not believe such a technique is useful in diagnosing mental conditions.

      What I do know is that everyone makes concessions. There are things that I would do if I owned a fast Windows machine or a fast Linux machine that I do not do on my fast Mac. I do not own such machines because I do not think my money is well spent MS stuff, nor do I think Linux is good enough to justify a second fast box. I tell this to people, admit that there are things I can't easily do, and then get hounded for my clear and rational statements. For some reason, thier world view will not accept the fact that I have a differing opinion. I generally do not go around and hound Window users for their viral licenses. I do not hound Linux users for their pompous culture. So why should they hound for my decisions?

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    7. Re:Beyond FUD, ... by Chester+K · · Score: 5, Insightful

      So, it may not be cognative dissonance in the people that use Linux/UNIX/Mac OS X... i would argure that your persepctive may be limited to more pedestrian computing needs.

      I'd argue that most of the zealotry displayed by the more rabid Linux advocates is almost entirely cognative dissonance.

      For example: Linux 2.2.x was great; and zealots claimed it could do no wrong.... until Linux 2.4 came out. Zealots rushed out and upgraded, singing the praises of 2.4 and decrying the shortcomings of the 2.2 series.

      Of course, none of them ever really admitted that the memory manager in 2.4 sucked ass.... not really until it was changed. Then it was safe to badmouth the old memory manager. Go ahead and look back at Slashdot discussions over time to see the progression. And, in fact, you can see it today... as the next version of the kernel draws closer, dissent is slowly building about the rough edges on the current kernel.

      It's also the reason that every minor IE bug is front page news here, while it takes a real whopper of a bug on a *nix platform to make Slashdot. Cognative dissonance is a large part of that sort of zealotry as well. The opinion from the top of a pedestal that "my OS is more secure than yours". (The zealots really hate it when you point out that the nitpick bugs they point to in Windows wouldn't have affected a properly set up and administered system anyway.)

      --

      NO CARRIER
    8. Re:Beyond FUD, ... by Creepy · · Score: 3, Insightful

      I use different OSes for different things. Just as I would never use Linux (or to a lesser extent, OS X) for games, I would never use Windows as a network entry point (firewall). It's too easy to compromise Windows security from applications run by a non-administrator. e-mail viruses are rare to non-existent on UNIX based hosts because they usually can't compromise the entire system unless you're running/reading as root. The virus may wipe out your user and data, but can't, for instance, format the C drive, unless the virus itself also compromises root.

      Windows, on the other hand, makes some nice toolkits for application construction and has a much more consistent UI than Linux (to be fair, OS X also has a fairly consistent UI, except for application install). I personally don't like how any of them handle applications, although the start menu on windows and finder on mac are steps in the right direction. All tend to leave too many files visible (windows explorer, which is sometimes necessary to find little used application parts such as configuration modules) or difficult to quickly navigate (my opinion of OS X after a year of use and most Linux navigators). I think Apple is heading in the right direction with their .app bundles, but there still is work needed on navigation speed (I haven't found a finder view that can find deeply nested folders quickly, partially because I find the screen shifts harder to follow than the folder tree view of windows).

    9. Re:Beyond FUD, ... by peg0cjs · · Score: 2, Insightful

      Not to mention support (don't laugh).

      I know I personally get much better support from LUG's, mail lists, and TLDP than I __EVER__ got from MS.

      Not only do I get solutions to problems, I also get ANSWERS to "WHY DID THAT HAPPEN?"

      When was the last time MS did that for you?

      --
      Karma: Excellent (Mainly due to Bill & Ted's Karma Adventure)
  11. Personal Thoughts by deblau · · Score: 4, Insightful
    The FA goes to great lengths to explain Mac users away as a cult, but I have an alternate explanation. Could it be that Apple offers quality products and services? Microsoft products are awful, and Linux services are awful. Try getting either support group to add a patch for your favorite feature. With MS, you're too small, and their SW is bloated anyway. With Linux, you're too stupid (or you'd just "code it yourself"). As long as the Mac community see the .mac subscription and OS X upgrade charges as "reasonable" rather than "Apple is out to shaft us", look for Mac users to stay with Apple in droves.

    Disclaimer: I used to be a Macaddict, but I switched to Linux in college "because I can code", and I never went back.

    --
    This post expresses my opinion, not that of my employer. And yes, IAAL.
  12. Beware: Testamonial Ahead by mosch · · Score: 5, Insightful
    I'm a *nix user, and I've recently switched almost entirely to Mac.

    We don't all toe the slashdot line. Some of us just want something that works well, doesn't waste our time, and lets us work effectively. OS X fits that bill wonderfully for me, and it plays well with my *nix servers.

    I don't get paid based on the liberation of my software, I get paid to get things done. Fuck the KDE/Gnome amateur hour; give me OS X and software that works.

    1. Re:Beware: Testamonial Ahead by IamTheRealMike · · Score: 5, Insightful
      I'm a *nix user, and I've recently switched almost entirely to Mac.

      IMHO that kind of post is pretty much redundant. We can sit here all day and say "I used to use operating system A and then I switched to operating system B for reasons C and D". A good number of posts on Slashdot are little more than that.

      It is however nothing more than anecdotal evidence. A post slightly above this one says "every Linux user I know has or wants to have a Mac". Again, totally anecdotal, the exact opposite is true where I live and for the people I know. This kind of stuff is fun to argue about, but if you want to get an objective view of what's going on in the markets you don't rely on what you read on Slashdot, you ask the big statistics companies.

      No, their measurement systems are not perfect, that's impossible. They are a good deal more informative than "I know 4 people with PowerBooks!". When you look at the numbers however, it seems that Apple is doing rather less well than a lot of people here would say. You don't have to believe me, go search the archives of OSNews, they have reported on it, and Eugenia is pretty much OS neutral if you ignore BeOS.

      If anything, I expect we're getting a seriously warped view of Apples market penetration here on Slashdot due to the mod system. A post that says "I haven't bought a Mac" is redundant and quite rightly modded so. Posts that say "I have bought a Mac" are also redundant but get modded up because sometimes people have interesting reasons, but mostly because advertising psychology says that people are inclined to agree with views that appear to justify their own purchasing decisions. There is a post at the top of this thread about it, although there's a lot more to it than just cognitive dissonance.

      In particular, psychologists have found that people pay more attention to adverts for a product after they have bought it, which seems counterintuitive until you realise that these people having made a purchasing decision are keen on reassuring themselves that they made the right choice, and so listen more to things that tell them this. It's also been found (sorry, don't have the reference to hand) that this effect increases in proportion to cost, ie if you buy something that costs £10 you're less likely to get upset at reading a bad review of it than if it had cost £10,000.

      I think this is what happens with operating systems. Why does Apple garner such loyalty? The Mac loyalists usually say it's to do with the technology but I think it can be better explained by psychology (watches karma drop...).

      Windows has an effective cost of zero, as it's included in the hardware price when you buy the machine. What's more, it's a monopoly, people feel they have to use it, so they know they've made the correct purchasing decision - really they couldn't make any other. Because they know this, people are happy to bitch about MS products they use all the time, simply because nobody can turn around and say "well don't use it then". (karma: excellent -> good). There is little cognitive dissonance.

      Linux suffers from a different problem. It also has an effective cost of zero, because it's given away for free. As such, using it has no personal investment except of time (which is different). Because of this, people are happy to try it, formulate an opinion sometimes within hours, and then either keep it or erase it and go back to what they were using before. There is no justification need here either, because it cost you nothing, so there is no incentive to put effort into it. For people who do like it, sometimes they dig the whole philosophy thing, and become Linux evangelists.

      Apple on the other hand is boosted by this effect. It's a textbook case of this type of psychology. Buying a Mac is a big investment in terms of cost, and because it has such low market share compared to Wintel PCs there is a strong need to justify not going with the crowd. Hence we see arguments like "it's easier, it works better" etc. One thing that's pretty clear is that once you've bought a Mac, you're not going to just dump it, nobody just dumps something that cost over a thousand dollars after a few hours. There is a high internal need for the purchase to be seen as a good one, so people adapt to the quirks of the platform etc.

      They then become very defensive when people criticize that purchase, and very friendly towards people who back them up - hence the fact that Mac users seem to get together into groups and the "Mac logo" effect mentioned in the article. An example: slashdotter A says "Mac's are slow, look at their CPU speeds for what you pay!!!". Slashdotter B says "but it doesn't matter, because it feels fast to me (of course it does) and because Mhz is a myth". There is an attack (probably provoked by over enthusastic promotion by slashdotter B, often people criticize stuff simply because it's an alternative viewpoint in the presence of lots of positive viewpoints), and a defensive reponse (karma:good -> terrible). As such, they are more likely to mod down anti-Mac posts and more likely to mod up pro-Mac posts. Non Mac users on the other hand are unlikely to have a view one way or the other, hence moderation gets somewhat bent. Hence, the fact that if you read Slashdot a lot it seems that everybody is buying Macs.

      Phew! That drifted rather offtopic for a bit in the middle, but I think you get the gist of my theory.

    2. Re:Beware: Testamonial Ahead by melatonin · · Score: 5, Insightful
      Dude, I used my last mod point on you, and I'm a Mac user.

      Your right. I'm not a psychologist, but I've always noticed the brand-loyalty, cognitive dissonace thingy. It goes both ways actually, not just Mac users but Windows users too. That's why Mac v DOS wars have gone on for so long.

      And those wars were SOOO stupid! I mean seriously, no DOS box is competition for any Mac. But DOS users kept coming up with reasons that their hard earned money that they put into their box (no computer was cheap back then) was worth it, and better than a Mac.

      I've been a Mac user for a very, very long time. And as computers got more popular and, accordingly, Macs have gotten more popular, I've been more and more embarrased to be a Mac user. It seems as the price of Macs dipped below the $3000 range stupider people started coming into the fray.

      People claim ease of use, when they have no idea what ease of use is. I see Mac users bickering about why their platform is so hot, and all their arguments are just childish rants. They sound like the old DOS supporters, praising their choice without having any real arguments. Exactly what you said.

      (It was also painful to see Macworld, once a prestigous publication headed by Jerry Borrell, turn into the waste of paper that it is today. They used to talk about cutting edge computing issues with a Mac focus, now they tell you how to upload a website to your iDisk.)

      Anyway, I don't defend my choice of using a Mac because of cognitive dissonance. I use Macs because they are better to use. Years of using Macs has made me very proficient and, hell, bonded to them, and it would be worse to switch to Windows because I can't use a winbox like a Mac.

      Some people are (pardon the term) too stupid to use a computer. In that case, it may be better that they use Windows, since they can get help from just about anyone. Unless if I know them personally, in which case I can teach them to use a Mac and be damn proud of it!

      If you have a choice of buying a Mac + having a friend support you, and buying a PC + having a friend support you, the Mac is usually the better choice.

      rant off. I think that was a rant. Yeah, definitely a rant.

      --
      Moderators should have to take a reading comprehension test.
    3. Re:Beware: Testamonial Ahead by 'Lose',+Not+'Loose' · · Score: 0, Insightful
      Not the brightest Mac user in the bunch, last I checked you loose your mod points in a thread after posting in it ;-)

      Hi. That should be 'lose', not 'loose'.

      Thanks,
      'Lose', Not 'Loose' Guy

      --
      --thanks for the recent upmods! i'll be able to post again soon
  13. Mac OS X 10.2 - update by Anonymous Coward · · Score: 3, Insightful

    Well, I think it's not fair to compare the update to Mac OS X 10.2 with a service pack for Windows XP, the smaller updates-- from 10.1.1 to 10.1.5 and some smaller security updates etc., were free.
    10.2 is in many ways a new operating system. The "update" from Windows 2000 to Windows XP wasn't free either.
    For those who are happy with 10.1 there's no need to change, for me 10.1 works fine.
    About .mac -- I cancelled my my account there and switched to a free (still...) mail service, again; it's your own decision whether you think this service is worth the money it costs.
    Being an apple-fan doesn't mean you have to agree to all decisions of the company...

  14. Re:Linux by Anonymous Coward · · Score: 1, Insightful

    Eh, not so much.
    Linux users are more loners anyway --on average. They are less likely to share the feeling of belonging to a "wonderful" "perfect" computing system (how macusers see the mac), than they are to think of themselves as the one who really understands the heart and soul of Linux.
    Mac users have received a system in which most decisions (and all decisions of any significance) have already been made for them. Linux users are generally their own little demiurges. Their personal workstations and even their network services tend to bear the marks of their intensive investment in mastering the endless options that arise from Linux having so few policies. In a sense they are just reinventing the wheel over and over again, but that's what they like: not using any wheel they don't understand or shape themselves. They are less "creative" but more "independent" than Macusers. Independent minded users smack their heads into the limits of the Mac OS and quickly depart. Most creative people would find the need to set policies of their own (for every basic thing even stuff they're not interested in) on a Linux system to be extreme drudgery and would abandon the OS pronto because of the lack of tools (in general with specific exceptions like Maya) to be creative with.

  15. Re:Ahh, blind zealotry by Tseran · · Score: 3, Insightful

    If you are going to be blindly loyal, atleast have the decency to KNOW what you are talking about as opposed to 'it just works' and 'its prettier than PC'.

    Actually, that is knowing what they are talking about. They know they want a computer that works and they know they want something that is aesthetically pleasing to them. The first one is the most important. Why is it that many PC users equate power of computer with complexity? Who cares if you can diagnose 1001 DLL conflicts and then set all your IRQ's properly while installing something in an ISA and AGP slot at the same time. The vast majority of consumers don't want to be bombarded with technical terms that make computer repair technicians cringe at the thought. They want a tool (and that is exactly what a computer is, a tool) to help them do their work. Would the average person want a swiss army knife that you had to configure each time you used a different tool? No, they want it to cut when they ask. Just like the average computer user wants it to print when they ask. And as to aesthetics, if you had to stare at the same thing every day for 8 hours, would you want something that looked like a moving van box with a putrid grey and perfectly square shape, or something with soft curves, and a variety of colors. Soothing appearances help productivity you know.

    --
    .sig: It's what's for dinner.
  16. Re:BDSM by SmallFurryCreature · · Score: 3, Insightful

    Not for one thing or an other but couldn't this more reflect on the women you date then on the Mac users? Just because it rained when I was in belgium does not mean it always rains in belgium.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  17. Mac is where the creative tools are. by gig · · Score: 5, Insightful

    I use a Mac because that's where the creative tools are. Way too many people think that Mac and Windows are the same because there are lots of Mac/PC applications, but they're not the same at all. Digidesign's Pro Tools runs on both Mac and Windows, but it's been running on the Mac for much longer and with more features, and all of the pro-level plug-ins are Mac-only. So, all of the #1 hits done with Pro Tools are also Mac-only. Similarly, Quark runs on Windows, but most of the plug-ins are Mac-only, and color management, advanced typography, a PostScript renderer, and PDF workflow are built-in to the Mac, so most of publishing runs on Macs. Many other mainstream creative applications are only a few versions old on Windows, and five or six versions more mature on the Mac.

    It's just that the technology is so much better than any other platform when it comes to creative stuff of any kind (art, music, video, design). If you replace "Windows PC" in this article with "typewriter" and then read it again you'll see how it looks to a Mac user. No, we're not anxious to trade our multimedia audio/video/graphics workstations with great UI and amazing stability for IBM Selectrics. As a creative workstation, Windows makes a shitty typewriter. That's all there is to it. The rest is window dressing, with non-Mac users wondering what the buzz is about.

    1. Re:Mac is where the creative tools are. by SirOgre · · Score: 4, Insightful
      If you replace "Windows PC" in this article with "typewriter" and then read it again you'll see how it looks to a Mac user.

      That's one of the most insightful statements I've ever read on /. Mac users will always look at PC's with that kind of atitude. There is nothing Microsoft can do, nothing any PC maker can do to change that perception. It doesn't help that most PC's still come in monolithic beige boxes, furthering the belief that PC makers are behind the times

  18. Re:Better Poll by Ektanoor · · Score: 5, Insightful

    Frankly you don't pick the main trend - those who were Windows fans and got burned. They are much more visceral in their hatred toward M$ than anyone else. Because they feel betrayed. And that's what I feel in every cell of my brain. I started with a Windows 1.0beta. Till the advent of Windows95, I was critical of many M$ moves, but still I believed that they were doing something in the right way. Back then, OS/2 was far away from being considered as a real system and IBM did a lot to become the Evil Empire of those times. However, when Windows95 came out, I sincerly felt that someone sold me snakeoil in 100% purity. Many of my old programs went broke. Several third party programs I used couldn't simply work. While I tried hard to adapt to the new SDKs and environment, I couldn't because it was all a mess and a pure waste of money. That mess ended only with the advent of Windows95 OSR2, but the loss was irrecoverable. For some time I tried to reach the "secrets" of Windows NT4, only to discover that there are companies that are well able to create crap in tens of disks and name it "Developer's tools". However that was not the last drop. The last drop came in 1998 with the "fresh, new Windows98". I was hacked three times, one of them trashed completely my HDD in less than a minute. In a moment, years of hard work went into oblivion. A little later, I discovered that even M$ was hacking my own computer by sending interesting IP packets right to Redmond's HQ. A month later I was fully switching to Linux and sending M$ into the deepest bottom of Hell. I never regretted that.

    I know a few people who passed nearly this same M$ Paradise. Some have switched to Linux/BSD. Others remained in Windows. But no one has ever stopped reading the whole slang dictionary over Redmond. And other OS fans can ever repeat the HATRED about Microsoft we and similar people have.

    One thing about you Apple fans. Well, you are naive, sometimes look a little bit childish. You may think that we are too straight-head, naive and childish also. But there is one thing I shall say to you. People, you were ABSOLUTELY RIGHT to stick to Apple. You can't imagine how the Hell goes hot in Windows. Keep the faith people. Apple forever!

  19. Re:Ahh, blind zealotry by theCat · · Score: 4, Insightful

    What is under the hood of most things is actually not very important, and in general this issue does not occupy the thoughts of busy people over much. Further, not caring about things that do not matter makes one neither a zealot nor ignorant, and should actually be a measure of maturity.

    In a few more years the computer technology industry will become a consumer electronics industry. People will not care how the applicance works, so long as it fetchs email, browses the web, and archives Buffy episodes. It will make no more sense then to ask what is under the hood of (what is now called) a personal computer than it does to ask what kind of compressor is running in your refrigerator. Unless you are the equivalent of a refrigerator repair person. But repair people do not run the world, do not determine the future of technology, and do not have any special place in the pantheon of labor. They are like crows, waiting for something to fail so they can profit. They contribute little to the advancement of technology. This is the future fate of tech-glorifying nerds who today think someone is stupid if they don't buy a PC over a Mac based on specifications of the component parts.

    A better use of your time would be to find a solution to spam, or invent a fail-safe operating system for information applicances, or devise sensible ways to limit child access to porn, or some other interesting challenge that, indeed, makes no big deal of what is under the hood. If you are not up to the task then you can either go back to school or leave the rest of us alone while we focus our adult attention on things that matter.

    --
    =^..^= all your rodent are belong to us
  20. Re:It's Human nature by Deacon+Jones · · Score: 2, Insightful

    "It'd be darn boring eating the same food everyday and watching the same tv show every day."

    Not to get too far off topic, but we ARE watching the same tv shows, eating the same food, listening to the same music in the U.S.

    When I say "we," I mean the collective. Someone tell me the difference between our pop songs of today, because I don't hear it. Whose .99 cent value meal did I consume today because the ads during the Bachelor, er, Who Wants to Marry a Millionaire, er, Survivor told me to do so?

    How is the latest J-Lo movie different from the old 80's movies with Julia Roberts?

    IMO, our entire consumer culture is being sublimated into The Same Thing.

    We as a nation are becoming the perfect consumer drones, and these Mac loyalists are exactly what a company desires. (I'm NOT saying anything in terms of whether Macs are better or not, just that blind consumer loyalty is a beaut for the big corps.)

    --
    I pulled a jack move to cop this sig
  21. Amiga vs. Everyone! by Viewsonic · · Score: 3, Insightful

    Oh come on! No one has said ANYTHING about the awesome Amiga yet?! It was the BEST OS ever. Back in the day the Amigas could emulate both Macs and DOS .. Neither competition had anything to fight it with. But no one knew what an Amiga was.. And if they did, they just said "Oh, look at the cool game selection." ..... Bah!

  22. Apple charging for their point releases... by 2nd+Post! · · Score: 4, Insightful

    It's another semantic name game here.

    If Apple had given 10.2 a bigger number, like 10.5, less people would complain.
    If Apple had waited 10 more months to release it, less people would have complained.
    If Apple had given a 10.1->10.2 *upgrade* path, less people would complain.

    *However*
    10.5 is just another number. People would have accused Apple of manipulating version numbers to make their product look 'bigger'.

    If Apple had waited longer, people would complain that Apple wasn't releasing fast enough. We have journaling (10.2.2) now. Apple doesn't seem to wait on it's products very much.

    Apple released 10.1 as a free upgrade CD(available at Fry's, CompUSA, or Apple Stores) or available for $19.99 online. Logic? They charge $20 for a point release, they charge $129 for a full release, and Apple doesn't otherwise do upgrades.

    Microsoft, in comparison, released Windows 95, 98, 98SE, and ME every two years and charged you for it. This is different how? Because Microsoft didn't relelase a Windows 96 for $20, it's okay? Because Microsoft didn't call them Windows 4.0, 4.1, 4.2, and 4.3? You do know the code name for Windows 2000 was Windows NT 5.0 right?

    1. Re:Apple charging for their point releases... by 2nd+Post! · · Score: 5, Insightful

      I don't think Apple is 'good' in any abstract moral sense.

      I think Apple is 'good' because they address my needs and wants at a price I can (barely) afford.

      I think Microsoft is 'bad' because they perpetuate actions that actually interfere with my computing experience. Virus-spam, viruses, infected computers at work, DOS due to viruses, security exploits, not to mention pushing D3d over OpenGL, which I like because I can program it (personal bias, I admit), as well as Netscape over IE because I build Mozilla source (again, personal bias).

      If I figure out how to build OpenOffice, I will probably push that over Office, as well :)

  23. Re:all system bias aside by willardj · · Score: 2, Insightful
    but I find the idea of buying overpriced hardware ridiculous (for the same price I can buy technically superior and esthetically equivalent components).

    I used to feel the same about paying for the hardware, but I really wanted wanted to try OS X so I bought an old iMac. I have no regrets, it was money well spent. I would bet the majority of other people who have taken the plunge are happy with their puchase as well. There are intangible benefits such as refinement that make the hardware worth the $. If you try a mac I bet you wont go back.

  24. One Simple Reason by davevr · · Score: 5, Insightful

    I think there is a pretty simple explanation for the current state of things, where Apple has a small marketshare and is loved by their users, while Microsoft is dominating software but is despised: focus.

    Apple has always focused on doing things for the customer, even if it means screwing the developers and the existing user base. Apple has sort of a family-style "tough love" philosophy - almost parental. It will say things like "The dock is better for you. Just take it." Even though people may or may not like it, Apple has your best interest at heart, and so it will jam things down the users' (and developers') throats, if need be.

    Microsoft, on the other hand, focuses on the developers. They want to make Windows the best development platform in the world. Microsoft figured out early on that people only buy computers for software, and that people are not going to write their own software. By luring developers to their APIs, MS achieved market dominance. The users in this case are more of an afterthought - they are sort of a problem left to each independant developer.

    Some examples:
    When Apple introduces something new, Jobs comes out and talks about how insanely great this will be for users. When MS introduces something, BillG will talk about how the API makes it easy for devs.

    At Apple, we would routinely make API changes that would break every single major application (like PhotoShop and PageMaker). Our attitude was "screw them, the devs just have to keep up, the new way is better." At Microsoft, we still have code that makes sure WordPerfect 3.5 for DOS still runs in a command window in NT.

    I have worked over five years apiece for the research labs at both Apple Computer and Microsoft, so I have some insight here.

  25. MS trolling in action by burgburgburg · · Score: 3, Insightful
    Apple hasn't made activation codes an essential component of system installation that will shut you down if you "significantly" alter your hardware (they don't have an activation code). Apple hasn't made DRM an essential component of their OS strategy with anything like Palladium (Apple brought you "Rip, Mix, Burn" and trusts you with your iPod, simply reminding you not to pirate music). Apple hasn't slipped "I own your box now" addendums into EULAs for security updates ala WMP.

    Oh, and Apple didn't revamp their licensing schemas, forcing the majority of corporate clients to pay significantly more (and probably requiring additional hardware costs) just so that they could be assured of a stable revenue stream because people weren't upgrading because there was no good reason to and lots of reasons not to.

    And the "I don't want to buy new hardware" argument is really a call to Linux and BSD. They're designed to continue functioning on your older boxes, unlike MS which keeps upping the requirements to keep their hardware "partners" in business, forcing you to buy new Wintel boxes.

  26. Mindshare by jbolden · · Score: 5, Insightful

    I think you wrote an excellent article which explained your point quite well. I consider you 100% wrong but that shouldn't diminish a high quality post which does deserve to be modded up.

    I'd offer a simple piece of counter proof, the treatment of Apple before OSX came out. Prior to OSX the overwhelming attitude of the slashdot crowd towards Apple was disinterested hostility. Apple system were simply not taken seriously at all; treated as more of crippled computing appliances than computers. Almost no one advocated the advantages of OS9 over Windows, Linux, BSD...

    Were your argument true, that is that the behavior is based on price and lack of market share there should have been no difference between the behavior on /. before and after OS9. Instead we now see OSX being treated with the respect that /. gives to OSes they do take seriously like: Linux, MSFT, Solaris. People vigerously argue about the pluses and minuses; particularly value over quality. There is genuine interest in the platform even from its non users.

    That is a huge change in attitude. I think the more likely explination is this: /. is a Unixphile forum (that is many are not Unix users but most admire Unix). By making the switch to a Unix based platform Apple gained respect. In addition they have created a Unix variant which is centered around the mainstream desktop and not the server which is genuinely unique in today's market. Since most /. ers are desktop users and Unixphiles the unique desktop Unix is obviously going to be treated positively.

  27. Re:all system bias aside by dusanv · · Score: 2, Insightful

    but I find the idea of buying overpriced hardware ridiculous

    I just bought a PowerBook from Apple. The same thing (feature-wise) from Dell (DVD burner, Radeon 9000, 15.2'' screen...) would have cost me about the same (yeah, and it wouldn't be 5 lb, 1'' thick ...). True, some of the stuff is way overpriced (high end PowerMacs come to mind) but some things just aren't (laptops I think). On the flip side Macs last longer and sell for a lot more money after a few years than any PC (check Ebay).

  28. Re:Psychology 101 by mestar · · Score: 5, Insightful

    no. the term "endowment effect" would better describe it.

    take this example. you are a peacefull person, you would not kill another human. but then there is this ethnic group that you hate so much that you want to kill them. (this is cognitive dissonance) how do you resolve this? well, you go and kill them anyway, because THEY ARE NOT HUMAN!!! (opinions are hard to change, you will NOT change your belief that you can not kill another human, you tend to stay with the familiar)

    another example, your brother is a 'nice person', however so it happens that he kills somebody. (again, cognitive dissonance.) well, he obviously had a DAMN GOOD REASON. (again, you tend to stay with the familiar).

    this endowment effect works like the information (beliefs) you have in you work as filters for all incoming information.

    another way to say all this is that BELIEFS are impossible to change!

    than there is this question: why do you actually have those beliefs that you have? its because they were there first! IT IS THAT SIMPLE.

  29. article off-base by valmont · · Score: 3, Insightful
    here's a quote from the article:

    Likewise, Microsoft's latest update for Windows XP is free.

    They're basically comparing the latest m$ UPDATE with the latest OS X UPGRADE. It's like comparing apple and oranges.

    While many people barked loudly at the price tag on jaguar, it was truly an operating system upgrade Not only speed and reliability were dramatically improved, but many new applications and pieces of functionality were added.

    Saying that the latest bug fix service pack for windows xp is free should be compared to the fact that every sub-dot release of OS X have also been free, such as 10.2.1 and 10.2.2.

  30. Re:Newsflash! Mac users are crazy! by Squidgee · · Score: 2, Insightful
    The Mac users in question are dumb; no ifands-or buts about it. They're just repeating the crap shoveled to them by MacAddict, MacWorld, etc.

    I use an iBook (Well,m duh, look at my sig), and I know Intels are just plain faster. And as soon as Linux is up to snuff, I'm off of this Mac train.

  31. Re:Harley-Davidson - AMF by swb · · Score: 3, Insightful

    thing that japanese bike fans complain about in HD's is exactly what HD fans want most of the time, believe it or not.

    Sounds like Windows/Linux -- the thing that Windows users complain about linux (CLI, endless configuration) are exactly the things linux users want....

  32. Re:Why Apple doesn't release MacOS X for PC ..?? by 2nd+Post! · · Score: 5, Insightful

    Wow, you think Apple could grab 20% of the PC platform by releasing OS X86?

    Right now they have (generously) 4%, on margins *like* 25% on their hardware. However, that 25% is based off of $2k average price for their machines, meaning $500 per Mac.

    Selling a OS X86 for $130 would garner them, possibly, 50% margin (lets be generous), or $75. So they *have* to sell 7 copies of OS X86 to make up the difference, and gain an improvement.

    That means they need to sell to, instead of 4%, 28%

    Of course they could have higher margins, meaning less necessary sales... but higher margins necessarily means charging more for the product, right?

    Or they could have lower margins, due to costs I cannot account for, in which case... 20% or 30% of the market isn't sufficient.

    It probably means bundling 'free' iTunes, iMovie, iDVD, and iPhoto would have to stop, or at least start charging, to make more money. $30 per product would mean OS X86 would cost $250... which makes it much less attractive.

  33. resignation by Lemmy+Caution · · Score: 4, Insightful
    Most people use Microsoft because it's the default operating system at work, at school, on their home PC's, what have you. It takes a conscious, sometimes extended effort to *not* get a Microsoft product. Many people like the Microsoft way of doing things (I don't, although I respect some of their models), but they didn't have to "swim upstream" to go Microsoft, and so they don't have that zealotry. I've met a couple "Microsoft fanboys" (just like I've met fanboys for virtually every brand and corporation - it's really a frightening phenomenon, when corporations get groupies) but they seldom betray the kind of aggressive, proseltyzing evangalism that Mac groupies do.

    Non-Microsoft users not only had the "trial by fire" of chosing an alternate route, but they have to justify some of the dissonance they have regarding format incompatibilities - they may not be able to play a game, or watch a video, or see a web site, that their MS-using friends and family can. If a critical mass of the market were on the same platform as them, however, there would be less of that interplatform disconnect for them.

  34. when it comes down to it... by g4dget · · Score: 3, Insightful
    Any brand with a distinctive image will get a loyal following of a few percent of the customers in a market. Look at designer labels in clothing, or at different car companies.

    Apple's market is the pretty, upscale market: people who want to project an image of creativity and non-geekdom, and who are willing to pay a little extra. It helps that Apple is pretty good technically and tends to select fairly new standards into their machines (although their claims of having invented it all are pretty annoying).

  35. Suprised by kaffiene · · Score: 3, Insightful

    I'm suprised at the number of people who think this is a redundant story. Sure, it's obvious that Mac users like Macs. What is not obvious, and is quite interesting, is that the reasons for liking Macs is clearly not because price / performance / compatibilty reasons - which are probably the most important things from the viewpoint of pure computing.

    Mac users border on facisim in their insistence that Macs are the One Way to Go - anything else is just *wrong*. Sure, there are people like that in all OS camps (Linux sure has its share), but Mac users seem particularly susceptible. I find it ironic, that for all the hype about creativity, what you get from Apple is:
    Any look and feel - as long as it's our one,
    Any hardware you like - as long as it's our HW.

    If Apple was about "freedom", they wouldn't have a monopoloy on the hardware that can run their OS.

  36. Re:Linux Users Hate Apple, Microsoft and even BSD by mkldev · · Score: 4, Insightful

    I hate to feed the troll, but.... Apple keeps a few bits of hardware detail secret because of contractual obligations with the companies that make them (e.g. the USB modems in newer machines). Most of the hardware in Macs, however, is not only documented, but comes with SOURCE CODE.

    See also:
    http://www.apple.com/opensource

    --
    120 character sigs suck. Make it 250.
  37. Effective marketing = Loyal userbase by defile · · Score: 4, Insightful

    Apple Computer, Inc. is a business. Furthermore, Apple Computer, Inc. is a typical business. They hire employees, develop and sell products, and satisfy their shareholders.

    Apple Computer, Inc. is not dissimilar to Microsoft Corporation. They both control their markets very tightly, will kill off companies that stand in their way, and even risk angering their loyal customers in an attempt to achieve "the big picture".

    Apple Computer, Inc. wields lawyers when they think their brand is threatened, to a positively ridiculous level at times. e.g. The Graphical User Interface, The Aqua Theme, Apple Communications, etc. Even Microsoft Corporation doesn't sue as liberally as Apple Computer, Inc. does.

    The signficant difference that I see, however, is that Apple Computer, Inc. has stuck to the same marketing theme for more than two decades: Apple Computer, Inc. is for the free thinkers, the rebels, the nonconformists, the people who need to be different. Microsoft Corporation has not.

    Apple Computer, Inc's original Macintosh commercial may have been inspired by George Orwell's 1984, but it is from Aldous Huxley's Brave New World that they learned that it takes 64,000 repetitions to make one truth.

  38. Re:You're right, No floppy by RustyTaco · · Score: 2, Insightful

    appalled? No. Grateful, YES. Apple realized there is no excuse for keeping such a crappy techology alive. There are too many things that are: A) Smaller, B) Easier to interface with, C) Much more reliable, D) Faster.

    If you really need small portable storage grab a 64M USB keychain drive. Or even a USB Compact Flash/Smart Media/Memory Stick/Secure Digital reader and some media. Whatever you get will be faster, more reliable, and big enough to do something useful with.

    The fact that my iBook did NOT even have the option of a floppy drive was a selling point. Death to the evil floppies!

    - RustyTaco

  39. unix => mac (a.k.a. unix-like) by jdkane · · Score: 3, Insightful
    Linux and Unix users are, in fact, switching to Macs in droves.

    Ever since the advent of OS X, I can see the reason why. The "switchers" are not really switching away from Unix, they are just switching to another form of it.

  40. It's about getting 'it' by SirOgre · · Score: 2, Insightful
    I once had a long conversation with a long time Windows system admin about why Mac fans are so fanatical to their systems. (I'm more than comfortable in front of many OS's, but I love the Mac most of all)

    He kept saying that he understood why people would like the Mac, but couldn't unerstand the religious like cultism that permeates many in the mac community. We discussed everything that is mention ed in the article. But I kept coming back to a point someone had mentioned to me years ealier.

    It's about getting it.

    I don't mean this in a condescending way, though it may sound like it at first. People who use and love Macs just 'get it.' I'm not even sure if I can explain what 'it' is. There is something about the Mac, about Apple computers, and it's hard to put into words.

    Many people don't get it. Most people never will. There is nothing wrong with that. Getting it doesn't make one any smarter or any better than anyone else. It doesn't open up the knigdom of heaven for someone when they 'get it.' It doesn't grant you riches. It doesn't entitle you to anything other than knowing that other people love something you have come to love. "Getting it' encites an enthusiasm in people. And these people simply don't understand how other people don't 'get it.'

    It isn't about Apple's marketing or PR machine. Apple has succeeded often in spite of itself as Amelio unabashedly admits. It isn't about style, it isn't about performance, it isn't about hating Microsoft, it isn't even really about computers.

    When I see people 'get it' for the first time, it's almost like I'm 'getting it' for the first time as well. It's as if I feed off their enthusiasm and become more enthusiastic myself.

    Mac fanatics know that Apple is just like any other company, driven by profits and greed. We know that when you boil it all down, Macs aren't really any better than the competition. We know that the Mac has an uphill battle to gain even a tiny marketshare. We know that there will be those who will lodge very articulate and reasonable objections to the Mac platform...It simply isn't important.

    There is something we just 'get.' It just makes sense to us.

    The only thing I can liken it to is the phenomonon of performers like The Beatles and Elvis. They weren't the best artists of their time. They didn't have the best voices and weren't the most attractive. There was something special they had that just drew people to them. No one could put a word to it. Call it charm, call it mystique...there was something undeniable about them.

    I have no idea if any of this makes any sense...if not, I'm sorry for wasting your time. If it does, well then, I'm not as high as I thought I was.