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Virtua Tennis Pigeons Divebomb Wimbledon

Thanks to several readers for pointing to a GameSpot story indicating Acclaim will use spray-painted homing pigeons to advertise Virtua Tennis 2 at this year's Wimbledon tennis tournament. According to Acclaim's marketing director, Larry Sparks, "The Virtua Tennis 2 pigeon marketing campaign is highly targeted as it brings awareness of the game directly to tennis enthusiasts.. the Wimbledon tournament is famous for the occasional descent by pigeons onto Centre Court, but our advertising pigeons are trained to go straight for the fans and flap their logos in front of them." Acclaim are sadly infamous for other desperately outlandish publicity stunts, such as getting proud parents to name their baby Turok and trying to place videogame adverts on gravestones.

62 comments

  1. Cruelty to .... by Anonymous Coward · · Score: 1, Funny

    Tennis Fans at Wimbledon?

    Husband: What's that pink and white stuff on your shoulder honey?
    Wife: Eeeeeeeekkkk... It's pigeon crap with paint flakes in it!

  2. Bandwidth thieves by metalslinger · · Score: 5, Funny

    Hey stop stealing our bandwidth for our ip over carrier pigeons!

    --
    /. Heroics - 99.999%
    1. Re:Bandwidth thieves by brkello · · Score: 1

      Oh yeah, you must mean RFC1149

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      Support a great indie game: http://www.abaddon360.com
  3. Stupid idea by RealityMogul · · Score: 3, Funny

    People are really going to buy your products when you send filthy birds to fly in potential customers faces and take a shit on their head.

    Why don't you feed them non-digestable pellets with the Acclaim logo on them too.

    1. Re:Stupid idea by tha_mink · · Score: 2, Funny

      People are really going to buy your products when you send filthy birds to fly in potential customers faces and take a shit on their head.

      Shitting on customers has worked in corperate america for years; why stop now?

      --
      You'll have that sometimes...
    2. Re:Stupid idea by RealityMogul · · Score: 4, Funny

      Are you sure? I thought we switched shitting on employees and shareholders for the last couple years.

  4. Wow... by psyco484 · · Score: 3, Funny
    I can't help but think this will backfire horribly for them. Picture a pigeon hovering over some unfortunate person. Now picture the person looking up just in time for the pigeon to drop a little present and for them to see the advertising...sure it's memorable, but now this person is going to think about birds crapping on them whenever they see the name Acclaim.

    Maybe this isn't too likely, but hey, it could happen. And honestly, couldn't they just be paying the game's staff more?

    1. Re:Wow... by davidhan · · Score: 1

      But the 8 people sitting around the poor guy with bird kaka on his toupee will laugh whenever they see the name Acclaim. Brilliant!

    2. Re:Wow... by danila · · Score: 1

      How about not feeding the birds before the "stunt"?

      --
      Future Wiki -- If you don't think about the future, you cannot have one.
    3. Re:Wow... by Albert+Pussyjuice · · Score: 1
      Don't try to avoid the pigeon shit. Instead, try to realize that there are no pigeons.

      Seriously, Acclaim announces this advertising promos but very rarely follows through with him. In all the promos cited in the article, none of those actually came to fruition. This is no different. Basically, Acclaim announces this junk in order to get press - mission accomplished as evidenced by this article.

      --
      DID YOUR MOM SERVE YOU AN EXTRA HELPING OF DUMB TONIGHT?
  5. I tried to join the Burnout one by DrSkwid · · Score: 1

    where they said they'd pay any fines you got speeding on the day of release

    I went through some speed cameras at a fair lick but it wasn't my lucky day. I was looking forward to the incredulous looks I would get but it never happened.

    --
    There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
    1. Re:I tried to join the Burnout one by devnull17 · · Score: 1

      Would they pay the increased insurance premiums you'd incur, too? Or was that an added bonus?

      Seriously, I think that Acclaim would be much better off actually making good games than forcing shit off on people with insane (and often dangerous and/or unbelieveably tasteless) marketing campaigns that resemble PR stunts more than anything else.

  6. Shenanigans! by Otter · · Score: 1, Redundant
    I call shenanigans!

    Thanks, Slashback for this new addition to my vocabulary! It's a worthy complement to "vulterant" and an endless stream of Taco-isms.

    Anyway, I don't believe this is any more real than the gravestone stunt.

    1. Re:Shenanigans! by jkeyes · · Score: 1

      You do realize that this was stolen from South Park right?

    2. Re:Shenanigans! by Otter · · Score: 1
      Well, I do but only because someone told me when I marveled at the phrase last night.

      Sorry, my old cable network didn't have Comedy Central so I'm behind on South Park, as well as on seeing Bachelor Party or Half-Baked every night.

  7. What?! by baywulf · · Score: 1

    "The Wimbledon tournament is famous for the occasional descent by pigeons onto Centre Court, but our advertising pigeons are trained to go straight for the fans and give them a little present."

  8. As God as my witness... by NanoGator · · Score: 1

    ... I thought Turkeys could fly!

    --
    "Derp de derp."
    1. Re:As God as my witness... by amuro98 · · Score: 1

      "They almost seemed...organized."

      LOL!

      I loved that show.

    2. Re:As God as my witness... by CableModemSniper · · Score: 1

      This man needs more funny mods.

      --
      Why not fork?
  9. Troll prevention by Anonymous Coward · · Score: 0
  10. I wonder by aridhol · · Score: 3, Funny
    Will Acclaim be responsible enough to use a "bird-friendly" paint? Make sure those fumes don't damage them. Be sure that the paint is non-toxic, so the birds don't absorb something they shouldn't. And be sure to collect and clean every bird.

    In short, I don't think they should be doing this. Maybe the SPCA or PETA should be supervising this.

    --
    I can't say that I don't give a fuck. I've just run out of fuck to give.
    1. Re:I wonder by Farscry · · Score: 1

      I was wondering about that myself.

      I could see it now; birds flying over wimbledon in brightly painted colors when their gangrenous legs and wings start dropping onto the crowds.

      Virtua Tennis 2: White meat or green?

      --
      Mmmmm.... Pigeons. Sometimes, they come with notes attached...it's like...a fortune cookie with wings.
    2. Re:I wonder by davidhan · · Score: 1

      The article did mention the use of 'harmless' water-based paint. I wonder if anyone is actually going to be able to see the ads on the flapping wings. I'm sure they'll clean off the birds, so they'll be able to advertise something else, like Animal Crossing.

    3. Re:I wonder by Anonymous Coward · · Score: 0

      Would it kill you to read the article? It's only five sentences long, and the answer is in the second one. I'll reprint the article in its entirety, and let's see if you can find it (hope my clues were good enough):
      -------
      Acclaim Entertainment, which last year saw fit to advertise ShadowMan: 2econd Coming on gravestones in the UK, has today announced that it plans to employ homing pigeons sporting Virtua Tennis 2 logos to advertise the game at this year's Wimbledon tournament. According to today's press release, around 20 pigeons branded with a Virtua Tennis 2 logo on each wing using a harmless water-based paint have been trained to fly in and out of the home of British tennis during the competition, the final stages of which will be played between June 23 and July 6.

      "The Virtua Tennis 2 pigeon marketing campaign is highly targeted as it brings awareness of the game directly to tennis enthusiasts," said Larry Sparks, VP marketing international of Acclaim. "The Wimbledon tournament is famous for the occasional descent by pigeons onto Centre Court, but our advertising pigeons are trained to go straight for the fans and flap their logos in front of them."

      Virtua Tennis 2, which is known as Sega Sports Tennis in North America, has been available in the UK since November last year. For more information, check out our previous coverage of the game.

    4. Re:I wonder by PaganRitual · · Score: 1

      feel free to read the article ... this is hardly 'insightful' because all the people that bothered to already know the answer ... looks like the mods arent reading the articles either ... hopefully i get to meta mod this one ...

  11. Acclaim..no such thing as bad publicity... by Bonewalker · · Score: 3, Interesting
    If this is true, Acclaim continues on with its firm belief that there is no such thing as bad publicity.

    In fact, I think maybe it is not true, but some crazy, wacked out advertising genius/demento thinks up all these bizarre advertising schemes, then releases that Acclaim will be using them, just to get the free bad press that goes with them...all the while, they have no intention of ever actually pulling these shenanigans.

    Pure genius...free pub.

  12. Acclaim's "Marketting" by Elwood+P+Dowd · · Score: 4, Funny

    Apparently getting a good ranking in GameSpy's "25 dumbest moments in gaming" just goaded them on.

    --

    There are no trails. There are no trees out here.
    1. Re:Acclaim's "Marketting" by Guppy06 · · Score: 1

      I'm not sure that list means all that much.

      "The Virtual Boy sucked! I spent hours and hours playing it and..."

  13. Re: help for the younger folk by Anonymous Coward · · Score: 0

    Since a good percentage of you probably weren't even born yet when the show that this reference came from aired:

    http://epguides.com/WKRPinCincinnati/guide.shtml#e p007

  14. ... tasteful? by sporty · · Score: 3, Informative

    This is not at all tasteful.

    1. It's acceptable if a bird or two comes by and decides to do whatever during the event, on its own volition. It's something you have to live with when playing outdoors.

    2. This is clearly, clearly, an intentional act that may or maynot disrupt the event.

    3. Couldn't a rented plane be just as effective without taking what was once a wild animal and training it to do something that it naturally wouldn't do? No, I'm not a fan of circuses either. It'd be tasteful too. Hell, do one of those neat sky writting things.

    4. Companies do "normal" advertising targeted at events. I.e. you don't see ads for tampons at hockey events but you'll see golf equipt ads during golf events. Hrm...

    --

    -
    ping -f 255.255.255.255 # if only

  15. Mission Accomplished (sort of) by Traderdot · · Score: 4, Insightful
    This achieved exactly what Acclaim wanted. They haven't even let them fly yet and they've already generated lots of free publicity.

    Before tasteless pigeon stunt: nobody heard of Virtua Tennis 2.
    After tasteless pigeon stunt: lots of people have heard of their game.

    Unfortunately, this is likely to be negative publicity. Yes, it's worth a minor laugh but will it really make people want to buy the game? Most likely not. Probably will turn a bunch of people off from buying it.

    1. Re:Mission Accomplished (sort of) by Jad+LaFields · · Score: 1

      Yes, it's worth a minor laugh but will it really make people want to buy the game? Most likely not. Probably will turn a bunch of people off from buying it.

      I don't know about that. If they actually did this, I could imagine it turning people off, but just hearing about it makes one think "Well, that's wacky. I wonder if this Vitua Tennis thing is any good."

      In fact, if I cared about tennis at all, I might go and look at some reviews of this game right now. Of course, I won't, because I really only care about games with guns, cars, and innocent bystanders. ;)

      --
      [SIG] It's like putting a moose in the blender -- a recipe for disaster!
    2. Re:Mission Accomplished (sort of) by Craig+Maloney · · Score: 1

      Actually the first Virtua Tennis is a pretty good and fun game. Too bad Acclaim are responsible for the distribution. I'm sure they'll do something to make it completely unplayable.

    3. Re:Mission Accomplished (sort of) by Dachannien · · Score: 1

      What, they're advertising a *game*?

    4. Re:Mission Accomplished (sort of) by jafuser · · Score: 1

      You are correct.

      I think nearly all of Acclaim's recent marketing stunts are deliberately designed to trigger some sort of "WTF?" response from reporters, who take the bait every single time.

      My question is, do they ever follow through with any of their stunts?

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      Please consider making an automatic monthly recurring donation to the EFF
    5. Re:Mission Accomplished (sort of) by pommaq · · Score: 1

      Um, Virtua Tennis 2 has been out practically forever. It's a Sega production, IIRC, and an excellent game. I wasted many, many hours playing it on the Dreamcast. Actually, this stunt strikes me as rather odd, seeing as the only two platforms I've seen it on are Dreamcast and arcade.

      Perhaps they're re-releasing it for the current generation of consoles? If they are, I'm going to buy it without so much as a second thought... hm, I guess their advertising paid off, eh?

    6. Re:Mission Accomplished (sort of) by PaganRitual · · Score: 1

      except the difference between this and the stupid burnout, bmx xxx and shadowman 2 stunts is that virtua tennis 2 is actually a very good game ...

    7. Re:Mission Accomplished (sort of) by PyroMosh · · Score: 1

      So's BMX XXX.

      No, really.

      Stop laughing.

  16. This is unbelievable... by nicksthings · · Score: 1

    Not that Acclaim "will use spray-painted homing pigeons to advertise Virtua Tennis 2," but that no one got the joke.

    They're obviously not going to spray paint birds "trained to go straight for the fans and flap their logos in front of them." The idea is so ridiculous, so hilarious, and can't possibly be true. Yet we still have some people saying the idea is stupid and this and that...JOKES PEOPLE.

    Acclaims marketing department rules. End of story.

    1. Re:This is unbelievable... by analog_line · · Score: 1

      Yeah, it rules so much that most anyone who is exposed to this "ad campaign", either in description or whatever, wouldn't go near Virtua Tennis 2. That's great advertising.

    2. Re:This is unbelievable... by nicksthings · · Score: 1

      Why wouldn't someone want to go near Virtua Tennis 2 because Acclaim has a marketing department with a sense of humor? I don't get it. If the previous games are any indication, Virtua Tennis 2 is going to be a great game.

    3. Re:This is unbelievable... by PainKilleR-CE · · Score: 1

      If the previous games are any indication, Virtua Tennis 2 is going to be a great game

      Which, of course, is why they're doing this marketing campaign 7 months after it's release...

      Oh, wait, I guess that's just because it happens to be the first Wimbledon after it's release, yeah, that's the ticket.

      --
      -PainKilleR-[CE]
    4. Re:This is unbelievable... by nicksthings · · Score: 1
      You're right, I stand corrected. The "Virtua Tennis 2" threw me off - I assumed it was a new sequel coming out on the PS2, because the tennis game for the PS2, which was actual Virtua Tennis 2, wasn't called Virtua Tennis 2 but...oh nevermind. Fine. You win. Acclaim's marketing directors suck. They're so not funny.

      /taking Acclaim seriously.

    5. Re:This is unbelievable... by PainKilleR-CE · · Score: 1

      The "Virtua Tennis 2" threw me off - I assumed it was a new sequel coming out on the PS2, because the tennis game for the PS2, which was actual Virtua Tennis 2, wasn't called Virtua Tennis 2 but...oh nevermind.

      See? Their marketing doesn't even have the sense to tell them to call the damned game the same thing in each market.

      Actually, I personally get a bit of a chuckle at their expense, but it's not that I find what they claim to want to do funny, but rather fairly stupid. Of course, most of it also happens to simply be their international marketing team, so who knows, maybe things are just seen differently from my perspective than from the perspective of their markets.

      As for the naming thing, I thought that there was quite a bit of a fan base for the first Virtua Tennis, so I don't understand why the sequel has a different name over here in the US.

      --
      -PainKilleR-[CE]
    6. Re:This is unbelievable... by nicksthings · · Score: 1

      Yeah, I'm not sure why they had decided to go on a wild name changing spree, either. Way to confuse the hell out of me. What I find funny is that they have the balls to publicly say they're going to do all of this stupid stuff. I never said it was a smart move, just humorous.

  17. Did they? by chill182 · · Score: 1

    Did they even go through with their last two so-called "campaigns." As far as I can tell Acclaim's marketing strategy is to come up with outlandish stunts just to get in the news. I haven't see any evidence of them following through.

    Here's my idea for a marketing strategy: go to resturants and replace the straws with ones the Acclaim logo. The trick is the straws don't work. The message is "Acclaim doesn't suck!" Unfortuately, Acclaim probably can't afford the money and effort that would need to be used to make their games not suck.

    1. Re:Did they? by Loosewire · · Score: 1

      Here's my idea for a marketing strategy: go to resturants and replace the straws with ones the Acclaim logo. The trick is the straws don't work. The message is "Acclaim doesn't suck!"
      In other news Acclaim has been round 3000 resteraunts ......
      Carefull , they will have your idea..

      --
      Slashdot - The one stop shop for procrastination
  18. Virtua tennis rocks! by metalhed77 · · Score: 2, Informative

    I had the original virtua tennis (for sega saturn i believe? i forgot, i lost it years ago), and it was the only worthwhile tennis game i've played on a console ever.It offered pretty much perfect control, with very simple controls. In addition, the feel of it matched real tennis quite well (well as well as any game can be expected). From the reviews I've seen virtua tennis 2 is simply an updated version of this perfect game. Which is exactly what was needed, as I don't think you see the original around much, and graphics can always be improved.

    --
    Photos.
  19. Missing the point by Anonymous Coward · · Score: 3, Funny

    No, their advertising schemes aren't to name people Turok, deface tombstones, or divebomb Wimbledon.

    They are still using the same old marketing scheme - get people talking about them by pretending to have a really weird marketing scheme.

    It's meta marketing.

  20. I can see the headlines now... by PeeweeJD · · Score: 1

    AP - Wimbledon

    A flock of angry homing pigeons descended upon
    unsuspecting tennis fans today at centre court.
    Why were the pigeons angry you ask? Apparently
    some asshat company spray painted them. The
    company then trained them to home in on the tennis
    fans. Many fans had to have the beaks of these
    angry pigeons surgically removed from their eye.

  21. They will never learn by LearningHard · · Score: 0
    Acclaim already made quite a few of the 25 Dumbest Moments in Gaming. They have done stupid stuff already.

    Obviously they are still having big problems with the geniuses in marketing.

  22. Re: PETA, eh? by Bastian · · Score: 1

    I can already see how PETA would protest this stunt: Scores of women show up to Wimbledon wearing nothing but spraypainted slogans such as, "Spraypainting pigeons is cruel." and "Brand me, not animals!"

  23. Is it really "marketing"... by bluemeep · · Score: 1

    ...Or just a marathon session of "Truth or Dare"?

  24. I hope they unset the evil bit… by Anonymous Coward · · Score: 0

    â¦on these pigeon packets, or this thing could turn out like a Hitchcock film.

  25. What if? by Lord_Dweomer · · Score: 1
    Their target market was really Slashdot...and this was just a well placed advertisement/story? HMMM???? O who am I kidding...the day a slashdotter picks up a tennis game will also be the day they get a girlfriend.

    --
    Buy Steampunk Clothing Online!
  26. Acclaim.. bastion of quality by starlabs · · Score: 1

    Should have known it was Acclaim. These are the same guys that brought you such marketing gems as having people officially change their name to Turok as a contest...

    Oh let's not forget BMXXX, where girl bikers get topless. Ugh.

    So yeah, painting poor birds is definitely not out of character for these guys.

  27. Re: PETA, eh? by PaganRitual · · Score: 1

    sounds like an idea to me ... id be much more interested in the ads if they were spray painted onto naked chicks ...

  28. Remindes me of "Jennifer Government" by C.+Mattix · · Score: 1

    This sounds like something that would have been in Jennifer Government, a book by Max Berry. The book is set in a world where capitalism has run totally amuck. And is centered on an outlandish marketing scheme where Nike has orchestrates some killings to heighten "street cred" for their new line of shoes. It is a good read, so is Syrup by the same author.

  29. Re: PETA, eh? by Bastian · · Score: 1

    I gotta say, when some of my friends organized a wet T-shirt contest with the proceeds benefitting some ecofeminist organization, a lot of people showed up.

  30. I think your high horse needs a drink, it's tired by DrSkwid · · Score: 1

    Burnout & Burnout 2 are great games

    & tbh I would't care about the increased premium for one speeding ticket, jeesh. It would have been worth it to get the souvenir

    maybe this is worth repeating : "you only live once, make the most of it"

    --
    There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
  31. Re:Reminds me of "Jennifer Government" by sebi · · Score: 1

    And you can even sort of play Jennifer Government. But I agree. When reading the book I had to think about Acclaim U.K's marketing philosophy more than once.