Sun Tries Subscription Software Pricing
Sequoia writes "According to this article, 'The company's new pricing model for its systems will be based on a company's employee count, as declared in a company's annual filings with government regulators. Sun will charge $100 an employee for a single package that includes an application server, a Web portal and security software, among other components -- all of which Sun executives say will work together in a more integrated fashion than they did previously.'" Sun's press information is a little more informative.
Sun to Introduce New Pricing Strategy for Its Software
By LAURIE J. FLYNN
SAN FRANCISCO, Sept. 15 -- Sun Microsystems, a supplier of network computers, will announce on Tuesday a new approach to selling its products and software. The company, whose network computers are based on proprietary technology, has been losing business in recent years to servers based on lower-priced personal computers.
Its executives hope that the new strategy -- substantially reducing the price of Sun's network software for many customers while simplifying the way it is purchased -- will help the company regain its diminishing market position.
The program is also central to Sun's effort to portray itself as a supplier of integrated software and computers that are more efficient for corporate users.
"We are a systems company, not a hardware company," said John Loiacono, vice president for operating platforms at Sun, of Santa Clara, Calif. "We're trying to build the best cars, not the best tires."
The company's new pricing model for its systems will be based on a company's employee count, as declared in a company's annual filings with government regulators. Sun will charge $100 an employee for a single package that includes an application server, a Web portal and security software, among other components -- all of which Sun executives say will work together in a more integrated fashion than they did previously.
The company's executives said their streamlined pricing could offer significant savings for large companies that in the past paid more under traditional pricing schemes.
Mr. Loiacono said Sun would continue to sell individual pieces of the server package, but that most companies would reap big savings from what he called the "happy meal" approach.
Sun's pricing strategy moves away from the common industry method that typically considers complex factors like the number of network processors, a network's storage capacity and even the size of a company's customer base. Those many variables can make it hard for any corporation to predict what its software licensing fee will be in a given quarter, Mr. Loiacono said. Sun's all-in-one pricing, he noted, gives corporate customers more predictability.
"What Sun is doing is being very open about what its pricing is, and that is very revolutionary in the high-end enterprise market," said Shawn Willett, principal analyst at Current Analysis, a technology market research company based in Sterling, Va. Mr. Willett said that quite often software pricing is the subject of negotiations conducted in secret. Sun, he said, is hoping that "putting everything together in a stack for one price will make more companies buy all of it."
As part of the business software package, Sun is also announcing new desktop software that allows employees to connect to the company's servers. The price for that software will be $50 a employee, provided the corporate purchaser is running the software on Sun's Java Enterprise Server system. Companies that want to run Sun's desktop software on a different server system will be charged $100 an employee, the company said.
Also central to Sun's repositioning strategy is a new version of its StarOffice software suite that features an easy-to-use interface resembling that of Microsoft Office, but unlike the Microsoft product, can run on many operating systems. The Sun software, which runs on Linux and Windows as well as Sun's Solaris, will allow word processing, spreadsheet and graphics programs to work more efficiently together, said Curtis Sasaki, Sun's vice president for desktop engineering software.
The idea is to make it easier for customers to switch from the Microsoft software to Sun's products. "We're trying to make it easy for enterprise customers to move without relearning much," he said.
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Orppf urp mf y.ppcxn. yflcbi otcnnov C am yflcbi yr n.apb Ekrpatv (Dvorak -> Qwerty)
Although I hate to pay another fee, it's ridiculous that Sun can't make some money from all the Java development that goes on. Heaven knows their stock needs the influx of cash.
This is horrible! It will never work! This is the worst thing to hap....oh wait, you said Sun, didn't you? Thought it was MS, never mind, my bad. ;)
I think it would be great if a company would set a flat rate per-child for public and/or private schools. Ex: $300 per student for (x) amount of machines, (x) software licenses, (x) amount of time with support and upgrades.
I think a lot of school districts would jump at this idea because it will give them a total cost, instead of having to "guesstimate" at what all the hardware will cost, and the number of people they would have to hire to support systems etc.
Well, Debian charges $0 an employee for a single package that includes an application server, a Web portal and security software, among other components -- all of which Debian 'executives' say will work together in a more integrated fashion than they did previously.
Glad to see Sun is catching up, finally. They just need to offer a better discount!
Fire everybody and hire them back as paid consultants!
My rights don't need management.
I think Sun may be one of the last companies to realiza that giving a product away doesn't make you any money. I work for Sun, and let me tell you, they are a great bunch of engineers. However, their ability to turn those awesome engineering projects into cash is limited at best. Perhaps if they start charging some serious money for stuff, then things will change. Let's hope that Sun can get back on track!
stuff |
This ad is all over Slashdot today.
What's interesting is that it is based on the number of employees per the company's annual report and not based on actual users. I would imagine that companies with large workforces that don't actually go anywhere near a computer would lose out on a deal like this. Manufacturing companies come to mind. I work for a company of 1700 employees. That means $170,000 in license fees. Anybody know what that would hav translate to under the old scheme?
Now, how will they kill OpenOffice?
Just what we need, yet another situation to encourage giant corporations to operate through tiny "front" companies.
I run my own small business (I'm the only employee). Would I have to pay $100 or $0 to get all that software becuasue I'm legally the proprieter, not an employee so my filings to the IRS show I have 0 employees.
Or do Sun believe they scale infinitely?
MSDOS: 20+ years without remote hole in the default install
You mean I can get a personal copy of all Sun goodies for a mere $100? Here I come!
JBOss and RedHat charge zero..just fees fro support services..
Look at Frod they did not choose Sun, why?
Don't Tread on OpenSource
What happens in an enterprise when a department wants to try out SunONE App Server? They have to pay for their whole company? Easier to get JBOSS/Weblogic/Websphere.
Of course when Sun has got in the door it is easy for departments to choose SunONE App Server becasue it is essentially free.
Read Epic the first RPG novel.
OSNews has a preview of Sun Linux and the info about the 3D desktop.
Does this mean a free toy for every third employee? Yay!
puts ("Python r0cks\n");
Perhaps Scott is smoking some of the same crack that Darl is smoking...
The concept here seems to be that you run your entire company on Sun Hardware and Software. Until all applications people want are ported to Solaris/Sun OS then forget it.
To get into the door you need to put a Sun Box in the hands of every MBA Student out there. Then they who can not change bring them in and force it down upon the underlings, even to and in particular their Office Assistants.
Note: Linux Clubs and User Groups should do the same so Linux starts to be deployed. Best solution is to create a simple client distribution void of non-buisness apps. Demo and give them the CD to those who do not want to have it installed. Then assist and assist. If they see a good investment you may be their first hire into the company.
Sounds like a newspaper to me.
If Sun were ever to be in a dominant market position, this sort of "bundling" would likely be considered actionably anticompetitive, like the MS OEM licenses which charged PC makers for every PC shipped, whether it had an MS OS or not.
I bet tehy hvae a tebilre tmie manikg tihs wrok.
Most Web servers run Apache. You can get a more expensive web server from Sun, but does it have a significant advantage over Apache?
This license strategy isn't going to work. If they are going to charge for this I will just run Open Source Applications on Solaris.
Will they be charging individual students 100 bucks to work on their apps? How about universities in general? This could equal a lot of money for Sun. Sun's products will be suddenly hot downloads on Kazaa :)
Wohoo! I can get all that for $100 for the whole danged company! Ever since they went outsource crazy, we haven't got any employees left. Of course the CEO couldn't be outsourced to India... yet.
I think opportunity for Sun has finally met their preparation. Sun has been moving in the direction of network computing before other people even knew what it was. They are poised to take over leadership of the computer industry. Java has given them an out, and now with Linux too, they have a huge opportunity to redefine the entire computer industry.
As their desktop gains traction, SO MUCH INNOVATION is going to be made possible. While they provide an integrated solution, it's still completely open so that you can plug in at any entry point in the overall software stack. I will do everything possible to help bring this about. Sun is stepping up to the plate and showing that they can deliver and I welcome their leadership.
I think this strategy of a "predictable" pricing is not going to work for software, esp. this late in the game of the battle of the Operating systems for desktops and severs.
In software, there are many factors that have to be considered before you buy it. And software is not individualistic like music, but has to work with the software of others in and out of your ecosystem. Therein lies the biggest hurdle for getting enough traction.
Simplistic pricing is just one factor to be considered in the evaluation. Sun is essentially betting that there is a segment of the market that is so perturbed by the M$ pricing that they will switch to Sun - even though the fact is that Sun may turn out to be more monopolistic that M$ if given a chance. Look at all the song and dance, and smoke and mirrors, Sun did when Java was young and had tremendous potential .....
My gut feeling is that people would see Superman McNealy for who he is .. just another closet Bill Gates.
To see a world in a grain of sand, and then to step back and see the beach where the sand lies
This could be great news for my 501(c)(3) non-profit customer who technically has zero employees; there is nobody on the payroll, they are all volunteers by definition. I haven't read the whole of the offer yet, so I do not know if they are giving Solaris away for free or not. And anyway my non-profit site is happy with Linux, so free Solaris is not going to save them an appreciable amount of money. But when your revenue stream is primarily pocket change, every penny counts.
Buy Steampunk Clothing Online!
This is slashdot, people are supposed to mod when people say anything about charging for software. Everything should be free, we'll all suppose make our living doing support for the software.
Have you ever been to a turkish prison?
Isn't this just support scalable to business size? If the $100 includes support/upgrades etc. vs. just a CD with software on it, it wouldn't sound so horrible.
I swear that's EXACTLY what your momma said..that got me so turned on.
how is this gonna work for the military which uses solaris and sun software extensively? god i can't see sun app server costing 20 million.
Low APR introducing new Card ...
Looks like a Credit card scheme to me, how any experienced CIO will fall for this is behind me. The cost are not guaranteed, and need some heavy SUN server lifting in the data center with prices of 4-10x over an white box solution, good luck to SUN. They should stop smoking whatever they are smoking it's damaging their brains.
Do company's qualify for rebates after they have mass layoffs?
Everyone is quick to say "won't work" about Sun's proposal. But just think what the world would be like if RIAA ran things - if there were a "Technology Industry Association" (TIA) levying fees on behalf of all the tech companies.
Every living human would be assessed $500 a year for tech use. Then charged a royalty everytime he turned on a machine of any type, opened any software, printed, etc. Of that, somewhere between 1% and 5% would be divided up amongst all the software companies and the rest would be used by TIA to sue people who looked over someone's shoulder to read a website or xeroxed a printout.
Enough to give one a small stroke, eh?
computerlady - a brand new Slash-daughter - alone, but no longer invisible, in the
Oh, and their hardware server platforms.. and their workstations....
Sure that is a bit sarcastic, but I think I made my point.
Not detracting from what Debian is, they are just different.. for a different audience..
---- Booth was a patriot ----
They used Google as an example. 1000 people, $100/employee/yr yields $100,000/yr for the whole software stack. So wearing my manager hat that is just 2 FTE.
The alternatives (like IIS and Websphere) are interested in licensing by connected person.
So this is yet one more way to license the products sun sells. This also is a major feeder to startups. Near zero software costs for small firms.
-- Multics
Coming from a sysadmin trying to manage an infrastructure, a turn-key solution like this from sun is a HUGE bargain.
:)
We pay more in PER USER fees for a standard Application server environment than what Sun wants for the entire "shebang".
For small businesses who focus on unix solutions i couldn't imagine a better way to "enterprise" your business.
Pushing this will push java, will push sun hardware, will push sun certified solutions, will push logo branding, will push certifications and that will push the company forward.
PS, I do have a few V880's, 280r's, Netra X1's, V240's and lots of other sun equipment. So this is good news
This is how it's supposed to work: the business says, "you can have it all for X price, or you can have the individual components for Y and Z prices individually." The consumer picks what's best. Everyone's happy.
It's not often that I praise Sun, but if they do what they're saying, they've given everyone a good deal. Nice job!
-Erwos
Plausible conjecture should not be misrepresented as proof positive.
Taht souhld hvae satrted out as "Mmmmmh,".
RFTA!
"A microprocessor... is a terrible thing to waste." --
GeneralEmergency
If Sun were ever to be in a dominant market position, this sort of "bundling" would likely be considered actionably anticompetitive, like the MS OEM licenses which charged PC makers for every PC shipped, whether it had an MS OS or not.
But they aren't, so it doesn't matter. Sun is a competitive company with real competition from a number of companies. Microsoft's biggest competitor is themselves.
Healthcare article at Kuro5hin
1. Line up your toes in the gun site
2. Pull trigger
3. ?
4. Profit!
_______
2B1ASK1
For my office this will be great being small (only about 100 people) we couldn't afford to buy things like the portal server, even at the educational pricing. With this new pricing we get the everything for only a couple grand more then what we currently pay for Sun One calendar / mail server.
Anyone who's worked for Dell knows that anyone in a grunt position (tech support, sales, customer support, etc.) starts out as an employee of a contracting company (these days it's Spherion). do these employees count? they're not employees of dell (for example).
It sounds like this thing is basicaly a well-put together Linux distro with a little bit of Sun stuff (like java, obviously) designed to be easy to deploy.
autopr0n is like, down and stuff.
Please switch to pen, paper and a hard-wired calculating device for all of your computing needs.
Here is an unrelated link
I am TheRaven on Soylent News
Allow me to amend my previous comment. I meant no disrespect to Sun, but I was referring specifically to Sun's giving away of the JAVA JVM, as well as StarOffice, as missed revenue opportunities. While I see the huge opportunity to gain adoption by many users, I believe personally that charging some money for those things would have been a good idea.
Thanks for understanding
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Sun may turn out to be more monopolistic that M$ if given a chance.
How would this be possible when their server software uses open standards to communicate and their Java Desktop is almost entirely made up of free software?
Sun is much less evil than most people try to make them out to be. So what if Sun turns evil one day, customers can just switch to Red Hat/GNOME/Evolution/Mozilla/OpenOffice.org.
Where is the lock in? Where is it?
Healthcare article at Kuro5hin
I'm the network admin for a city govt that has a total of 1200 employees, but only 400 computer & network users. Under Sun's new plan, it would cost us $120K PER YEAR to license their software alone. In contrast, we're about to "upgrade" our old Windows NT4-based network infrastructure to Windows 2003 Server, having completely skipped over Win 2000 and squeezed the last bits of useful service life out of NT4 servers. We had given serious thought to migrating to Linux-everything on the server-side of things, but the SCO-IBM comedy show has convinced our legal dept and the city manager that Linux is just too much a hot potato to risk touching now :-(. The total cost for completely re-purchasing all the Windows 2003 Server licenses and all CALS anew (since our existing MS licenses were deemed non-upgradeable due to having been purchased under a special govt contract) for all machines and users, plus buying four brand new high-end HP Proliant servers with a combined storage capacity of nearly 2TB plus new LTO tape backup jukeboxes, plus deployment costs, will only cost us only about $90K, that's the grand total for hardware, software, and deployment... And Sun wants $120K per year just for software????? Bah!
:-).
As much of a Unix and Linux bigot and MS-basher as I am, you gotta admit that MS Windows *will* do the job and *will* be compatible with all the software apps that my users will want to run now and future, and if that $90K investment can be made to squeeze out 7 years of useful service life like what we got out of NT4 and our old servers, then it is one hell of a bargain. Plus being Windows... it ensures my job security to keep it running
Actually, he had it right. The first and last letters are supposed to remain the same.
Off topic mods! Go!
Matt
--------
This isn't the sig you're looking for. Move along.
Statement to make sure I don't get sued: My opinion does not reflect the views and opinions of Sun, or of other Sun employees.
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Woah! Take a chill pill. You can still buy the seperate parts under the old licensing scheme. RTFA
Is it me or has the Sun Marketing people
flipped their lids again with the naming
of these products?
Java Desktop???
Where in the hell is the Java in the formula? It's a language for christ sake, not a GUI
or desert topping!
Why not call it the "C desktop" I am sure there is more "C" code in it than Java after all.
This "branding" stuff is nutty. What frightens
me is that these people *do* have advanced degrees who are thinking this crap up.
nuts!
Say I want to start up a new company with two of my friends (all Java developers), and let's suppose we want to innovate and build the next killer app. First we need to write a proof of concept in order to show it to venture capitalists in order to secure an initial round of funding for the project; we need development tools, an application server, etc. but we're living off a shoestring budget.
Sun proposes a full suite of enterprise apps and development tools including limited support for 300$ per year? Wow, I'll jump on this offer, thank you very much. And when we'll sell the solution to our customers, we'll be happy to sell it along with some Sun hardware to match.
You're an idiot, RTFA..
Been so lnog wtihuot an SCO sorty, I cna't tihnk sriathgt!
"A microprocessor... is a terrible thing to waste." --
GeneralEmergency
I've already figured out a way around the user licensing. Start a company with a minimum number of employees. Use this company as an IT shell for dozens of other businesses. Put out a separate annual report.
I'm going to patent this process. Anyone using open source software will not need to pay anything to use my idea. Everyone else will have to pay me $50 per employee to copy my methods.
I think the real problem here is that Sun is hurting for money. The dotcom "I wanna sell dogfood on the internet" is over. No one is buying new servers. No one needs new software. Wall Street expects good earnings reports. Sun isn't thinking clearly, they're grasping at straws.
I work for a company w/ 50K+ employees. I'd guess that less than 1% would ever have an active session on a Sun machine. I can't imagine the next IT meeting in which someone needs a new server, or an upgrade, and they get stuck with the $5 million additional bill.
-- No sig for you!
Do you think McDonalds would be paying $100 a head for every zit faced teenager asking "da ja' want fries wit' that?" in every company owned location if they want one Sun system?
McDonalds is a franchise-based system. McDonalds Corporation itself is mostly people who work in offices or warehouses. The people working at the actual hamburger stands are employees of whatever small/medium-sized company has a franchise with McDonalds.
A Good Intro to NetBS
There is nothing wrong with alternativies especially if both sides win. And customers will choose whatever saves them the most money and gives the product.
Im pretty sure that SUN thought about those minor problems that you were talking about and found solutions or exceptions for them.
>
Sun is much less evil than most people try to make them out to be.
>
I agree, but they have to thank themselves for the animosity of OSS people.
If they could make Scott McNealy shut his big mouth for six months, they woud be amazed at the results.
Nevertheless, I reckon this is not going to happen, because the guy seems to be a pathological attention beggar.
Cheers,
Wow..... Sun is announcing a pay to play scheme. This is great! It's a MMORPG right? This MMORPG is only charging $100/year per player, which is a pretty good deal, that's only $8.33 a month!
I hear this MMORPG is also skills based and they have many classes of character you could become. You can be tech-support, end user, programmer, system administrator, clueless user, and many more! This is going to be great!
"There is no spoon." - The Matrix
Say you have a company with 10,001 employees.
Create a new company with one employee, its sole business is to provide your company with internet access. All his expenses are charged to the larger company. He buys his license ($100.00), saving your 10,001 employee company ((10,001 - 1) * 100) = $1,000,000 per year.
The only additional fees would be for handling the accounting work for the tiny company, which should be extremely simple, and easily covered by your savings.
Who would win this election: Andrew Weiner vs Andrew Weiner's weiner.
You get a Solaris license for free if you buy a system. Otherwise you can buy the media kit for about $100 USD.
They don't have to file shit. What will Sun base their rates on then?
-L
Don't Panic.
"Worms, crashes, proprietary file formats, obfuscated communications protocols...and you paid how much?!? "
Nothing. Linux is free! (Yes, look into it...)
Sun is overpriced ...
Mr. Loiacono said Sun would continue to sell individual pieces of the server package, but that most companies would reap big savings from what he called the "happy meal" approach.[emphasis mine]
Several years ago, Sun's incarnation of the 100Mb Ethernet adapter was called hme, which - depending who you asked - stood for "hundred meg[abit] ethernet" or "happy meal ethernet".
I wonder if Mr. Loiacono knew that and was making a subtle allusion, or if his choice of words was just a coincidence. Hmmm.
I want to drag this out as long as possible. Bring me my protractor.
I agree with what you said, but apparently McNealy and crew aren't focused enough on Sun. SUNW has spent too much time in court trying to subvert MSFT; granted MSFT deserves a swift kick in the butt, but I'd rather Sun and similar companies stick to what they do best: engineer.
I just formed a sole proprietorship with 0 employees. Please see my web page to sign up for as many Sun servers as you need. I will rent them at an unbelievably good price!
How is this difficult from my school that pays MS $40k/year for site licenses? Staff, faculty, and students get to use a almost all MS software for either free ( faculty and staff ) or a very small fee ( students in some cases).
Sun's stragedy is not much different from many old old site-licenses pricing stragedies. The only thing is that they mandate that the site license be verified with official documentation.
Based on upvotes, Ageism is the only "-ism" Slashdotters care about and think isn't SJW
So... How does this limit a large corporation, let's say, having 20,000+ employees from spawning a tiny 15 person company which would 'own' the licenses and setup all the services for the big company. The small company would then 'rent-back' those services to the larger parent. If Sun were to announce that if a Subsidiary company couldn't rent services back to the parent, but must instead buy licenses based on the headcount of the parent company, then large conglomerates who would previously have wanted Sun's software will shy away from it...
This may seem like a silly question, but what do I need to try this out? As one who does Small Business IT, it's a solution I could be very interested in offering customers.
But what does it really take to do this? If it takes a big hoss Sun Server, and new Sun workstations to make this happen, it's unlikely I can get them to break into the arena.
But if the cost is right... thus my questions.
If that press release was more informative than the free reg (yada, yada) article, the article must have been pretty bad. The press release reads like...well..a press release.
:-)
I fell asleep trying to get through all the usual blurbs about how great this is, before the part where it says exactly what it is that is so great...if it ever did get to that.
I asked my friends in other companies and people in mail-lists - the situation is always the same. And it's sad to compare IBM RS6K and HPPA equipment - people working with it are surpised hearing our statistics and complains.
It doesn't have to be THAT expensive if it's not more reliable than Intel same-performance servers. Or it doesn't have to be THAT unreliable for THAT price ans speed. Hmm, i am not sure if I need faster, but still expensive and THAT unreliable servers.
Less is more !
I'm not sure if it's randomly generated, but right under the article on this page is a banner ad for Windows 2003 featuring a woman on the phone:
M$ advertising on ./? What is the world coming to?!
Someone listened to you clowns and actually followed through on your ideology, and guess what? Now they're sleaze.
Sounds like your needs would be met by 40 VT100s and Pine, which are all free. Instead you spent a truckload of cash on hardware.