Best Buy Uses DMCA To Quash Black Friday Prices
Sethb writes "It looks like Best Buy didn't learn from Wal-Mart last year, and has now invoked the DMCA in order to prevent FatWallet from posting information about what items they will have on sale the day after Thanksgiving. Hopefully FatWallet will stand up for themselves again, and Best Buy will be laughed out of court."
Major Book Publishers use DMCA to quash blurbs and book reviews!
This law is getting just a shade ridiculous.
ill be saving lots of money by sticking with ad-busters "National Buy Nothing Day" on "black friday" and sticking up for our culture.
or whats left of it.
have fun at wal-mart suckers
Using the DMCA to block competitors off selling products you're not even the sole distributor seems be a braindead concept. But then, there are lawyers as well....wasn't there an important sentence in King Lear about that profession?
At least the Germans have some laws governing sales, so they have some logic in there.
...or does everyone else have a HUGE list of businesses they refuse to do business with?
And Best Buy DOES seem to have some pretty good prices, too, at least on new-release DVD's...
I'm not saying the DMCA oughta cover this, but this is definitely something that can hurt business.
Try not. Do or do not, there is no try.
-- Dr. Spock, stardate 2822-3.
I always thought that prices per se can't be copyrighted. Now situation when people post scan of upcoming ads (which was not the case with BestBuy and FatWallet) can probably fall under copyright violation, as only author of that page can lawfully distribute it (short of posting it with design/layout critique and "never use this font in publication" kind of thing :) )
:)
In this particular case it's not worth it anyways, as most of the deals were easily available from other retailers for about the same price. It would be good though, to finally get those lawyers into the court and get a precedent of them being slapped with "No can't do" decision. That way any upcoming price-related DMCA cases would be still-born
Hyperom.com
What about the rest of us, who are 'merely' people, and not incorporated profit-driven organisations?
At first read I thought to myself "What the hell?!" but now that I sit back, chug my daily dose of caffeine, and think about it, I wonder if maybe Best Buy is in the right and has an interest in keeping their items and prices under their hat.
;)
As said above, releasing such data would cripple Best Buy's ability to price and stock their items strategically. But on the other side of the coin, I believe BB would benefit much more by having the data released to a limited degree and allowing people to at least see WHAT will be on sale. If I wanted a new notebook all year (I do... Christmas gifts anyone? =P) and saw that BB had the model I wanted on sale, I would be inclined to stop in and see just how much cheaper it would be.
In the end, BB has a vested interest in keeping the exact prices secret, but can benefit from the releasing of rough item descriptions and price deductions. Also, the negative publicity they would get from this would just be shooting themselves in the foot and making them seem like they have something valuable to hide.
I wonder... if they want to keep the sale information secret, will BB have big men in suits standing at the door searching for camera and writing utensils as individuals walk in and out?
Thinking outside the box is so big now that doing so is really putting youself back in the box. There is no box.
I still have my response emails from Target, Wal-Mart, and Best Buy from last November/December when the same thing went down. They basically said, "Our prices are designed to help our customers save money and these 'hackers' are violating your rights as a consumer as well as ours. We shall defend ourselves by any means neccesary"
What a joke.
Is it the primary purpose of society/government/law to protect business?
The primary purpose of government/law is to further the advancement of society; but unfortunately sometimes we lose sight of that.
I'm sorry, but you really jumped the gun there. He didn't say that using the DMCA in such a fashion was right (in fact, quite the opposite). He just said that businesses do have a legitimate concern in this case.
Most corporations really aren't evil. The government does protect them (read: not the primary purpose), but that's because most businesses do a huge public service. The rest of us work for those businesses. Who else would we work for?
Slashdot: Where people pretend to be twice as smart as they really are by behaving like children.
"Is it the primary purpose of society/government/law to protect business?"
Not exactly but it is their responsibility to foster a healthy economy and promote jobs for its citizens. If a company is not doing well then the economy will be affected and jobs will be lost so in a way it is the primary purpose of the government and laws to protect businesses.
Seriously. I don't see how their "secrets" of what items are going to be on sale at what time should be priveledged information. They should do a better job of keeping their secrets if they don't like it.
On the other hand, maybe if I find out (hypothetically) that the printer I was going to buy tomorrow at Fry's will be 20% less at Best Buy, I'll wait to shop at a Best Buy.
"You spoony bard!" -Tellah
Never, in the history of the company, has Best Buy had an advertised sale item on the shelf. So it's a moot issue anyway.
Friends don't let friends shop there, they are a terrible store.
---
SCO is weenies
Gator is Spyware
Microsoft is thugs
Sec. 512 F of the DMCA:
`(f) MISREPRESENTATIONS- Any person who knowingly materially misrepresents under this section--
`(1) that material or activity is infringing, or
`(2) that material or activity was removed or disabled by mistake or misidentification,
shall be liable for any damages, including costs and attorneys' fees, incurred by the alleged infringer, by any copyright owner or copyright owner's authorized licensee, or by a service provider, who is injured by such misrepresentation, as the result of the service provider relying upon such misrepresentation in removing or disabling access to the material or activity claimed to be infringing, or in replacing the removed material or ceasing to disable access to it.
I won't be buying anything that day. Why go to the store at all? It will be crowded, people will push and shove to get their hands on the lastest, bestest, cheapest item, forgetting *why* they're there in the first place.
This 'holiday' has gotten so far away from the original meaning that it shouldn't be called 'Christmas' anymore.
Society, marketing and more marketing shames everyone to buy, buy, buy. Makes me ill to see 'Christmas' decor up *the day after Halloween*.
Spend time with your family and friends. Let them know you love them. Give them a gift, even. Just don't get sucked into the 'holiday spirit' of finding the best deal on Takgagamoochi cards or whatever.
Your time is the best gift. Or old Playboy mags.
America has been based on consumerism for the last 50 years. Doesn't that make it part of American culture?
Much of a store's profits are made on strategy. When this kind of data is released, it cuts into the ability of a business to price things appropriately to the demand.
I'm not saying the DMCA oughta cover this, but this is definitely something that can hurt business.
There is no such thing as a right to profit.
Businesses will try to get as much money as they can from their customers, while customers will try to get what they need/want for the cheapest price.
Using the DMCA to deny a customer's right to find a beter bargain is just another sympthom of how much the system is skewed in favor of business.
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DVD XCopy: Gold - $20 A/R
Norton SystemWorks/AntiSpam/Firewall 3-in-1 package - $0 A/R
Lite-On 4x Multi-Format DVD Burner - $80 A/R
Samsung 17" LCD Monitor - $280 A/R
ATI Radeon 9600 128MB - $70 A/R
Sony P-10 5MP Digital Camera w/free 64MB MS - $400 A/R
Canon Powershot A70 3.2MP w/free 64MB CF - $300 A/R
At the Univ. of California, at least, we are not allowed to release student information such as grades to anyone, including parents, without the student's permission. See e.g. Section IV(B) of http://www.ucop.edu/ucophome/policies/bfb/rmp11.ht ml.
Okay let's assume for a moment that these (let's call them) "lawyers" are professionals of the legal profession. This assumption would lead one to understand that these "lawyers" are reasonably intelligent, educated and keep current with the practice and application of law.
Given that there has been prior failure of the exact same application of the law we fondly refer to as the "DMCA" and assuming they are aware of this, then it is clear that these "lawyers" are not interested in using the "DMCA" as it was intended and are instead using it as a refridgerator. (As a means to apply a "chilling effect" to anything that might seem like competition or might otherwise endanger their profitability.)
I know I am really out on a limb here suggesting that these "lawyers" would even dream of using law for purposes it was never intended. But I'm just presenting a possible explanation for their behavior without suggesting they are morons.
Hopefully FatWallet will stand up for themselves again, and Best Buy will be laughed out of court.
No, no, NO.
If Best Buy gets laughed out of court in the middle of December, they've already won. Fat Wallet took down their ads, had to hire a lawyer, free speech was stifled.
I am sad to see that FatWallet blinked this time, after staring down Walmart and getting them to back down. The argument that facts cannot be copyrighted seems solid, and the DMCA shouldn't change that (except for removign due proes, of course.) We need this case to go to court, and the countersuit to be pursued even after Best Buy drops it two weks after the fact.
Fuckers.
The only possible good outcome here is if Fat Wallet stood up, kept up the ads, and countersued.
The DMCA doesn't change whether something is copyrightable, and facts
it's rare to see cataclysmics out and about this late in the year. usually they hibernate.
Sacred cows make the best burgers.
Okay, the DMCA is designed to make illegal to circumvent the copy control technology on a copyrighted work. So how, exactly, does the DMCA apply here?
File under 'M' for 'Manic ranting'
This is so true. Best Buy is King of never having items in stock you want to buy. They are also the best at screwing people out of rebates. On two occasions even though I included the receipt, the actual UPC seal etc, they have flat out lied and said something was wrong and they couldn't issue the rebate. What am I going to do? Sue them over a $20 rebate? Bunch of mother fuckers they are. I think its bestbuysucks.com that's a great place to go to read about how shitty a company they are. So many people have been screwed by them its just not funny. Amazingly the employees feel the exact same way. If you've ever wondered why the 4 guys in blue shirts run away when ever you walk up to ask a simple questionn its because they hate their job, their manager, and especially customers. Bad Karma at that place.
If you wanna get rich, you know that payback is a bitch
Best Buy got sued a while back because a guy in the Washington D.C. Metro Area was shopping for a new laptop and went store to store with his old laptop writing down prices and features because he wanted the best value. Best Buy didn't allow this and even when so far as ripping off price tags. This guy took them to court for false advertising saying their attitude didn't reflect their name "Best Buy". Judge ruled in favor and said if Best Buy wanted to practice that type of behavior, they would have to post a sign in the front that said "We do not allow competive shopping". Needless to say, Best Buy changed a few things and I think the guy got a free laptop out of them to boot.
This 'holiday' has gotten so far away from the original meaning that it shouldn't be called 'Christmas' anymore.
No kidding! "Christmas" used to be a fun celebration of the winter solstice, something especially important for those people living in Northern Europe, where the winter nights are especially long and dark. A good reason to get together with friends and family, exchange gifts, and cheer up the season.
And then those stupid mystical religious people had to come along and appropriate it for themselves by connecting it with the supposed birthday of their "prophet". Bleah.
General/Corporate Inquiries
For general comments and questions about Best Buy Co., Inc., contact:
Best Buy Co., Inc.
Corporate Headquarters
P.O. Box 9312
Minneapolis, MN 55440-9312
This story hasn't gotten a lot of attention outside of FatWallet's forums and Slashdot. If this activity bothers you, take a few minutes, write a letter, lick a stamp, and let them know you're paying attention. They are very unlikely to win if this goes to court, so they don't need a whole lot of motivation to stop the idiotic activity. I, for one, won't be patronizing their store again. I mean really, if you need your "retail" electronics fix, they have plenty of competitors who offer the same junk at the same high prices.
Kick them a letter and thank them for making the choice of where to shop a little easier.
"God is dead!" - Nietzsche
"Nietzsche is dead!" - God
DMCA is not the best approach for Best Buy, or anybody else, but there is a serious problem with people posting prices ahead of time...
1) it's private information, probablyy under some kind of NDA.
2) the "leaked" ads can cause people to go and buy the stuff ahead of time, which counters the intended effect of the ad. Furthermore, it screws customers that weren't privy to the extra info.
3) it screws the company on the "best price" strategy, since other companies can market the same price.
this really screws up some of the economics of "draw" products, I think ethically, people should be bound to protect it.
We don't want....them. Us vs. them. If 'they' trusted 'us', we might trust them. In the mean time...give 'em hell.
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FujiFilm FinePix A303 3.2MP - $150
Maxtor 120GB 7200RPM Internal HD w/8MB Buffer - $50 A/R
SanDisk 256MB CF Card - $40 A/R
SanDisk 256MB SD Card - $50 A/R
DVD XCopy: Gold - $20 A/R
Norton SystemWorks/AntiSpam/Firewall 3-in-1 package - $0 A/R
Lite-On 4x Multi-Format DVD Burner - $80 A/R
Samsung 17" LCD Monitor - $280 A/R
ATI Radeon 9600 128MB - $70 A/R
Sony P-10 5MP Digital Camera w/free 64MB MS - $400 A/R
Canon Powershot A70 3.2MP w/free 64MB CF - $300 A/R
so much for that - the editors have already pruned out dmca-able material.
...in the U.S., the laws are no longer created to protect the interests of the citizens. Laws are written to the specifications of large corporations and their lobbyists, and "justice" goes to the highest bidder. If you want free speech, what you say had better not offend anyone who can afford more expensive lawyers than you.
A common argument tactic is to push the debate into a false dichotomy--all or nothing--is a commonly used one. We see this with the MPAA/RIAA in copyright extension and copy prevention techniques (which attempt to keep you from making even non-infringing copies). In this instance, since you can't avoid doing business with all the companies that hurt you, you are somehow ethically justified in avoiding none of them. With this logic it's okay to throw up your hands in disgruntlement then pay to see the next Star Wars movie, buy proprietary software, or the next flashy tech trinket you want.
Don't fall for this trap. Nobody is asking you to avoid all companies that harm you. You can choose to avoid some of them and still lead a perfectly productive and entertained life. Start with the easy ones like major movie and record publishers. You might even save a few bucks in the process (which you might choose to spend on organizations and artists that aren't trying to restrict your freedom to share). With other goods and services, you can find alternatives. You can tell businesses that don't hurt you why you're willing to buy stuff from them instead of their competitor. Don't let the best be the enemy of the good.
Digital Citizen
I've already mirrored the information on my meager ISP webspace: http://web.tampabay.rr.com/mblitch/bf2003/
a sp ?id=home
Other mirrors are up. Use the example of bittorrent and help spread the load and information. I have not seen nor read any complaints from Best Buy, so I do not know what their issue may be.
http://www.andy-akb.com/bf/
http://www.uswebstreet.com/~cmptrdude1/default.
http://cpanel19.gzo.com/~every/blackfriday/
http://www.quepons.com/blackfriday.html
Cave, wreck, and deep diver.
> Well, I'd say that's a pretty big contribution.
> Proportional to the number of people employed,
> in fact.
Not necessarily. Paying people is just a way of keeping score. In the end, economic development depends on producing goods and services that consumers actually want. That is, you could "employ" everyone at digging holes and filling them in, and "pay" them, but if that results in less goods and services then the pay they get does not matter -- quality of life will suffer.
So in fact, advertising has worth only insofar as it enables consumers to get the goods and services they want.
One thing to know...
If you have advanced knowledge of what Best Buy will put on sale 2 weeks from now, you can buy that item today from them at the higher price, and then claim the 110% price protection offer they make to get an additional 10% of the discount. In fact, you can do the same to Circuit City using Best Buy's sale, or vice-versa because Circuit City has the same "price protection" policy.
Therefore, they don't want you to be able to see their price drops coming... and that's why sale info is top secret until the day the sale goes into effect, at which point it's public info.
The primary purpose of government/law is to further the advancement of society; but unfortunately sometimes we lose sight of that.
Maybe we lose sight of that because damned few of us agreed that was the purpose to begin with.
Some of us might even wonder whether the "advancement of society" was a meaningful phrase at all.
Phiwum's law: anyone that names an obvious law after himself and then puts it in his own sig is just pathetic.
What annoys me are all these mail-in rebate promotions these companies use. When you factor in all the added wasted time and the fact that the company holds onto your money so long and it's like pulling teeth getting it back, it's not worth it.
Rebates are taxes on laziness, or more appropriately a false-advertising campaign designed to target people who aren't inclined to jump through the hoops necessary to get the rebates. If the company does an "instant rebate" at the time of purchase, that's another matter, but my policy is I do NOT buy any product that promises a certain price "after rebate" - that's BS. What I pay at the POS is the price of the product and I'm not giving the manufacturer additional information or worrying about documentation, mailing crap and keeping track of that malarky. I encourage everyone else to avoid any product promotions involving rebates so we can send a message to these retailers that we're not going to play their stupid false advertising game.
Wanted to make a couple points perfectly clear. When we rec'd the dmca notification and electronic delivery of a copy of a subpoena, it was late on Friday night. To be on the safe side, we acted to remove the specified information to remove any potential liability. (as legal counsel was not immediately available for guidance) Saturday was spent putting together the legal team, the real work starts tonight and tomorrow. Last year, Wal-Mart backed down before we filed our Motion to Quash - it remains to be seen what Best Buy's attitude will be in the battle of intellectual property counsel. We certainly do not believe that there is a legitimate copyright issue at hand, but as I had stated to Best Buy before information was even posted on our site, the potential for "trade secret" does exist here, but it is their responsibility to protect their intellectual property. Once a trade secret is made public, trade secret protection is no longer available. I am not a lawyer, and I didn't stay at a Holiday Inn Express last night - But this is where the current thought pattern is - stay tuned for more details early this week. Tim Storm President FatWallet, inc.
Mastercard explicitly denies the same, but mentions on their website many banks choose to do so voluntarily.
every day http://en.wikipedia.org/wiki/Special:Random
Hmm, let's see. This is supposed to be private information at the moment. Should a person (or a company) have the right to keep sensitive information private if it poses no harm to anyone? I'm inclined to answer yes. I understand that these are prices that people willbe paying in a few weeks, but these are just estimates right now, technically. You can't go to the store and buy it for that price now, so the public has no reason to know these prices.
:p
"But I won't buy it now if I can get it cheaper in 2 weeks!" Argument: invalid. Try watching Trading Places starring Eddie Murphy. Maybe it will teach you something about how markets work, and it is a very humorous movie.
Are bait and switch tactics wrong? Yes. Has Best Buy ever used this tactic in my experience with them? No.
Turkey Friday sales are intended to get customers to choose to spend ther valuable time at the store that you are operating over another store. The more things that have awesome sales at your store, the more customers your store will have lined up waiting before the doors open. Limited item sales are solely meant to encourage people to come to your store first (where they will probably spend the most money AND buy everything that you offer that they were planning on buying that day in an attempt to limit the number of stores they have to go to).
Last year I went to BB's opening on Turkey Friday, and they told me how manyof the item I wanted that was on sale they had, and they even were making a waiting list for people to get on for items that had al been claimed in case people decided against buying them.
Yes, I believe the DMCA is a fairly absurd law. However, it is actually being put to a good use in this case. This is sensitive, private information. The non-release of it isn't harming anyone or truly impinging on their freedoms - i.e. nobody's child is going to be kidnapped as a direct result of this information being withheld.
As for the argument that the information should have been protected better, what the hell do you think they are doing now? Geez. This lawsuit is obviously just for show. Get a clue. This is protection (although arguably not the best).
Boycotting Turkey Friday sales? If you are going to buy a product, why would you avoid shopping for it when you will probably get the best deal on it?
Oh, by the way... companies without profit margins?!? Some of you are so completely brilliant that it astounds me. It has been tried, and it failed (/is failing) miserably in every instance. The general name for this type of economy is Communism. I believe you've heard of it.
I didn't want to end with the Communism comment, but I'm lazy.
Thanks for your comments, however off base they may be.
The issue at hand is that Best Buy filed a DMCA notice - not a c&d. This means that they are claiming copyrihght on the information.
A DMCA notification allows the notifier to subpoena the information regardless of the merit of the copyright claim, that is the issue we are dealing with here.
If this were another type of Intellectual property issue, such as trade secret, Best Buy would have to file a lawsuit against the John Doe, and then subpoena the information based upon the lawsuit.
However, in this case, it appears as though the information was available elsewhere before it was posted on FatWallet, which it could be argued that the information was already "in the public", so the trade secret claims would be tough to prove.
Any intellectual property claim would be against the person making the post on our site, as we would have immunity thanks to the commudications decency act.
Thanks again for your comments
Tim Storm FatWallet, inc.
The original poster was correct, assuming that you are not carrying a balance. Most credit card providers will not charge you any interest on purchases if you pay 100% of your balance when it is due. Thus, your money remains in your checking account until you pay the credit card bill earning a whopping 1.5% - 2.2% APY interest on a money market account or 0.5% - 1.5% APY interest on a interest-bearing checking account.
That's all we ever hear these days...
"While this isn't technically a violation, maybe it should be because it could cost [Big Business X] some money."
That's a pretty fucking lame excuse. How about they get the same protection under the law as everyone else and if they want to keep a secret, they just don't fucking tell anyone?
1. While facts are not copyrightable as far as I know (IANAL), still isn't there a "fruit of the poisoned tree" doctrine? One shouldn't profit from illegal activity. If someone violated BestBuy's copyright, e.g., by photocopying a flyer before release, then there would be a legal (and certainly moral!) problem with FatWallet profiting from the information derived from the illegally made copy.
/. is all for privacy. But isn't this really a privacy issue? Someone has taken BestBuy's private information and published it. That BestBuy is a corporation doesn't mean that their privacy doesn't matter: after all, a corporation is just constituted by a bunch of individuals (shareholders or owners and their employees). I am myself rather minimalistic on alleged rights to privacy, but anybody who thinks I have a right not to have the contents of my private documents published on the web by hackers should surely accord that right to BestBuy.
2. Normally
the endless pursuit of stuff is killing us and what's worse, it's making us shallower.
/end rant gotta get some sleep
I'm afraid that Coke is a pretty good shorthand reference for American culture. American cities are hidious, with maybe two exceptions (San Fran, New Orleans). The sole urban design goal seems to be the breakdown of community and conversion of citizens to consumers. We've lost a tremendous amount of personal time to work. Is that a good trade-off? What about pro-family values? Can you raise your kids from work? Once they are fed, housed, and clothed, is the delta income worth the -delta face time? Did you get a choice re: -delta face time?
GDP is not a sound measure of societal health. I don't think it's even a good measure of economic health. Where externalities aren't monetized (you aren't charged for pollution), but cancer treatments are, you have a skewed measurement and eventually warped values.
Nope, sorry. The price protection does not apply to the black friday sale, and the ads that go out will say so.