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20 Year Anniversary of Home Taping Decision

jemnery writes "It's worth noting that January 17th is the 20th anniversary of the US Supreme Court's decision in favour of Sony to allow home taping of broadcast programmes. This is something we all take for granted these days, but at the time it was a close-run thing. You can read about case no. 81-1687 here." The Guardian has a commentary.

65 of 182 comments (clear)

  1. What a significant legal win... by mao+che+minh · · Score: 5, Insightful

    ...that the FCC could find a way to overturn in the blink of an eye. We should remain vigilant about this.

  2. PVRs and advertising by AndruUK · · Score: 5, Insightful

    Why can television/advertising companies prevent PVRs like TiVo from having features to skip advertising in their products when it is perfectly legal to store the data and fast forward or rewind? Why is automation of this process illegal?

    1. Re:PVRs and advertising by Naffer · · Score: 5, Insightful

      I think that the absence of a 30-second skip button or automated skipping feature on the TIVO is a result of TIVO trying not to offend too many people at once. Many networks dislike how easy TIVO makes it to record shows. If TIVO made it equally as easy not to record commercials, then they could easily make some pretty nasty enemies with media companies.

    2. Re:PVRs and advertising by Svet-Am · · Score: 5, Interesting

      I think the smarter route would be to require that the commercials be recorded along with the core program, but have a digital flag that allows the end user to either skip them or watch them in sequence with the program.

      A corollary to this would be to allow the user to watch all of the commercials in one back-to-back block as well. (I for one, actually find commercials informative from time to time).

      --
      [move .sig! for great justice, take off every .sig!]
    3. Re:PVRs and advertising by HawkPilot · · Score: 2, Insightful
      Why can television/advertising companies prevent PVRs like TiVo from having features to skip advertising in their products when it is perfectly legal to store the data and fast forward or rewind?

      The answer is that they can't. At least not in the analog signal that is broadcast over the air or cable that is your TV signal. However, they may make deals with digital providers not to provide a pure digital signal unless there is a way to block the skipping of commercials. Much like officially licensed DVD players won't skip the commercials and the FBI warnings if the disc creator instructs the player not too.

      I've heard talk of restricting HDTV signals, because some consider it stealing.

      Anyway, it will be interesting to see if commercials change their format on TV. Can you imagine pop-ups like on VH1's Pop-up-videos or banner ads like the current stock tickers?

      --
      You have 5 Moderator Points! Use 'em or lose 'em! They will expire before any good stories are posted.
    4. Re:PVRs and advertising by AeroIllini · · Score: 3, Insightful

      And the networks have a legitimate claim here. Their entire existence is based on advertising revenue, and if people don't watch the commercials anymore, companies won't want to pay to have their commercial aired.

      The REAL problem comes with cable broadcasts. They *are* supported by commercials, to the point where they have just as many commercials as network stations, yet the consumers still have to pay a monthly fee for the privilege of watching these commercials. I'm not sure why people put up with this. If I am going to pay for a service, I don't want advertising cluttering it up.

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    5. Re:PVRs and advertising by senatorpjt · · Score: 3, Funny

      Everyone hates commercials until they need to use the bathroom.

    6. Re:PVRs and advertising by Daniel_Staal · · Score: 2, Funny

      Oh come on! I love commercials! How else am I supposed to watch Angel and Dragonball at the same time?

      --
      'Sensible' is a curse word.
    7. Re:PVRs and advertising by cpt+kangarooski · · Score: 2, Interesting

      And the networks have a legitimate claim here. Their entire existence is based on advertising revenue, and if people don't watch the commercials anymore, companies won't want to pay to have their commercial aired.

      That does not make it a legitimate claim. Neither networks nor advertisers have any right for their shows or ads to be watched how, or by whom, they please. The best they can do is to be able to prevent people from seeing them.

      If advertising supported TV can't keep itself together, then the best thing to do is to have it end. Their business model may in the long run turn out to be as poor as that of the dot-coms of yore.

      Personally, I hate advertising. I filter it out when possible, avoid it otherwise, and would be quite happy to somehow magically never have to perceive an ad again unless I expressly wanted to (e.g. to compare prices) be it a tv commercial, billboard, or even logos on clothing.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    8. Re:PVRs and advertising by Stray7Xi · · Score: 4, Insightful

      That advertising you hate is what makes it possible for those shows to be made. I love advertising for that reason I just hate being subjected to it. How else could you get a newspaper so cheap, or so many free websites. The HBO model only works because there's so few pay channels. I wouldn't mind being able to pick and choose channels and pay individually, but I realize the channels I like probably don't have as high as viewership and their budget would go down.

      Furthermore advertising places the burden on consumers in an uneven manner, one that's biased in geeks favor. Consider this, the consumers cost for much of the web is being subjected to advertising (through popups, banners, etc) but a geek can avoid those. Hence I love pop-ups, since there's so many people out there PAYING to make my experience better and I don't get the detriment of those pop-ups. Now apply that TV, just use a TIVO (or similar) to skip commercials.

      I don't like when people make a cause to stamp out advertising... it'll only make it worse for everyone. What would happen if everyone had pop-ups disabled?? Sites would instead do clickthroughs ads (or Loading page, please look at this advertisement for 15 seconds)...

      I'm about as anti-consumerism as they come, but I recognize when it benefits me.

    9. Re:PVRs and advertising by samael · · Score: 2, Interesting

      Picture in Picture? Are you insane???

      The _last_ thing I want is an advert coming up while I'm trying to actually enjoy my TV! At least with ad breaks I can chat to someone else and it's nto stopping me from seeing/hearing the program I'm actually trying to watch!

  3. Probably wouldn't matter if they did. by Chuck+Chunder · · Score: 4, Interesting

    The horse has bolted. To this day home recording is still a copyright violation in Australia. The practical significance of that is precisely zero.

    --
    Boffoonery - downloadable Comedy Benefit for Bletchley Park
    1. Re:Probably wouldn't matter if they did. by Tim+C · · Score: 4, Interesting

      Similarly, here in the UK, copying of audio (and video, of course) works for backup or media-shifting purposes is technically illegal without express permission from the copyright holder, and always has been.

      Doesn't seem to stop anyone from doing it, though, and I can't imagine that it would ever be enforced.

    2. Re:Probably wouldn't matter if they did. by Threni · · Score: 2

      Yeah. "He's black...I mean, a communist. Cannabis smoker Paedophile? Video-recorder owner? Terrorist? Oh I just can't keep up with all your paranoid fantasies! Fuck off and leave me alone!"

  4. The death of moviemaking by Anonymous Coward · · Score: 5, Funny
    According to MPAA head Jack Valenti.

    Too damn bad he was totally wrong - we would have been spared the Star Wars prequels...

  5. MPAA & RIAA by Anonymous Coward · · Score: 2, Insightful

    which would be overturned in an instant if the MPPA and RIAA get their way

  6. *sighs* by extra+the+woos · · Score: 5, Insightful

    yep, good ruling (blah blah blah)... but instead of just respecting the ruling the media conglomorates keep trying to work around it... I'm still waiting to see how all this HDTV stuff is going to pan out, but I imagine we wont know for a few years yet. Who knows, maybe we'll get another ruling saying that they can't give over the air stuff a "no copy" bit and that we should have the SAME RIGHTS with the new digital content as we do with the analog content (wishful thinking, I know)...

    BUT I'M NOT SURE I CARE ANYMORE!!! My dad, my mom, they used to watch lots of TV. No more, now they spend their time on the internet same as me. My dad might watch an hour of TV a week (that's probably a stretch)... My mom maybe 4 hours a week (thats like half an hour a day lol).

    As much as i dont wanna see big copy protections in the new HDTV stuff, I DONT CARE because there is NOTHING WORTH COPYING!!! I'd rather spend my time on the net (or gasp, outside or hanging with friends!) and reading things that I actually LEARN from while talking to my friends in other states on various chat protocols and listening to music that *i enjoy*...not to mention not spending 1/4-1/2 the time staring at adds (thanks firebird and setting ad servers to localhost!)

    so in closing, great ruling... but to me and most of the people I know, TV is a thing of the past. If they care about staying in business they shouldn't worry about copy protection, they should worry about making content that i'd actually WATCH (babylon 5 anyone, but of course, a thing of the past!). (family guy? nope, gone but they might bring it back) (reality shows? I'd rather kill myself)

    --
    replacing it with NEW Folger's Crystals! (lets see if they notice the difference)
    1. Re:*sighs* by geekoid · · Score: 4, Insightful

      blah blah blah.

      Whats going to happen when they say you can't copy digital media on your computer, are you going to care then?
      You don't live on and island(metephorically, for all I know you do) and these ruling will impact you. not as mucha s other, pehaps. Assuming you line in the US of A, I strongly suggestyou write some letters to the appropriate people and find out what there views are.

      If the rulingturned out the other way, in all lilyhood you wouldn't have DVDs becasue there never would ahve been a mrket for it. Nobody was going to buy a video player that can't record on, just like there 8 tracks, cassettes, and radios.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  7. And yet... by NowboyKeel · · Score: 5, Insightful

    I'm not (legally) able to record my favorite songs from a streaming radio station for "listening at a later time."

    1. Re:And yet... by TeknoHog · · Score: 2, Interesting
      I'm not (legally) able to record my favorite songs from a streaming radio station for "listening at a later time."

      Interesting, where in the world is this?

      In Finland, a few major radio channels quit their Internet broadcast on January 1st, because of licensing issues with Gramex (basically our equivalent of RIAA). Which pisses me off as I have ADSL but no radio. I used to crontab MPlayer to record one show once a week, but I guess I have to get a radio tuner and hook it up to my soundcard ;-).

      --
      Escher was the first MC and Giger invented the HR department.
  8. Mankind has developed _A LOT_ in 20 years! by Anonymous Coward · · Score: 5, Funny

    It is breathtaking to go back 20 years and see _HOW ENORMOUSLY_ mankind has developed since then! I mean, I was having a hard time believing this story was true. I was born in 1973 and I stopped and thinked about how much have happened since I was born. Like colour television, people started to get those in the middle of the 80s! Not any sooner. Now we take it granted. Amazing... Stop and think about it.

    1. Re:Mankind has developed _A LOT_ in 20 years! by inode_buddha · · Score: 2, Interesting
      Just to give you some perspective on it: my grandmother bought her Motorola color TV (27") in 1697. My brother *still* uses it, working fine. ISTR color was introduced about 1955 (my uncle worked for a RCA repair shop).

      Getting back on topic, the Xerox copier went through the same thing in the '70's, I remember actually seeing authors and publishers picket against the machines at K-Mart.

      --
      C|N>K
    2. Re:Mankind has developed _A LOT_ in 20 years! by wozster · · Score: 5, Funny
      Just to give you some perspective on it: my grandmother bought her Motorola color TV (27") in 1697


      Holy crap! Your grandmother was a time traveler?

      Now that's cool
    3. Re:Mankind has developed _A LOT_ in 20 years! by Anonymous Coward · · Score: 2, Informative

      What country are you from? In the US color tv's came about in the late 60s and were commonplace in the early 70s.

      Well, that I did not know. I'm from Finland. I guess the same goes for the rest of the Europe - I believe colour TVs were available in Europe much sooner than 1985, but I also belive that they were so expensive that common households started to get those no sooner than in the middle of 80s. Like my family and the families I knew back then. But it's really amazing. 30 years is nothing! And so much has happened in 30 years.

    4. Re:Mankind has developed _A LOT_ in 20 years! by Artifakt · · Score: 2, Funny

      That's "His grandmother will be a timetraveller, until she gets caught by the time cops for smuggling TVs".

      --
      Who is John Cabal?
    5. Re:Mankind has developed _A LOT_ in 20 years! by Steve+B · · Score: 2, Funny
      my grandmother bought her Motorola color TV (27") in 1697

      The witch produces spectral images in a box by the aid of Satan! Burn the witch!

      --
      /. If the government wants us to respect the law, it should set a better example.
    6. Re:Mankind has developed _A LOT_ in 20 years! by JimBobJoe · · Score: 4, Informative

      What country are you from? In the US color tv's came about in the late 60s and were commonplace in the early 70s.

      NBC had the first color TV broadcast in 1953.

      RCA owned NBC, and was the developer of the NTSC standard. At the time (1949-52) there was actually a competing standard called the CBS color system, which was actually the one chosen by the FCC as the one to take. Long story short and lots of lawsuits later, the CBS color system was still adopted by the FCC, but that adoption was delayed until 1953.

      The CBS color system had one issue, it was not compatible with the black and white standard. If you had a black and white set, you couldn't view a CBS color program (CBS color sets displayed color with, god help us all, two spinning color disks, so if you were switching back to a black and white program, you flipped a switch on the TV that stopped the disks and moved them out of the way.)

      By 1953 there were too many people with black and white sets, and therefore no interest in spending large sums of money on a new standard. The RCA standard was backwards and forwards compatible, so it was to be the clear winner.

      Except...CBS was miffed about getting dissed, so wouldn't touch color. ABC saw no reason to make programs in color, as that would just mean more sales for RCA, which owned NBC. It wasn't until the mid 1960s that ABC relented, started broadcasting in color, and then CBS had no choice but to start broadcasting in color as well.

      The PAL european standard has 625 lines horizontal resolution, which was a new TV standard. The BBC was broadcasting black and white at 425 lines. BBC1 broadcast at 425 for many years, but BBC 2 broadcast at 625 lines color for many years, way before BBC 1 made the switchover. If you had an older TV, you needed a converter to see BBC 2. A newer TV had a switch to go back and forth. (Obviously BBC 2 had more expensive equipment, which explans the oddity of British TV licensing, which is considerably more expensive for a color TV than a black and white one.)
      PAL wasn't developed until the mid 1960's, and the fact that it was a new standard, plus the expense, made its adoption much slower than that of NTSC in North America. (I think BBC1 switched over to color 625 in 1981, so saying that most peeps had color TV's in Britain in the mid 1980's in not all that far off the mark.)

  9. The decision in courts made sense by TheAntiCrust · · Score: 5, Insightful

    The article said that the supreme court decided people video-taping TV at home was not the same as people downloading from the internet, and I agree with this. Although I think downloading music is a bad thing, it is quite different from video-taping a TV show. Since the TV was pretty much the only means of watching the TV show, if you wanted to watch it at any other time it was impossible. You couldnt go to a store and buy your favorite TV show. However, music is not confined to the radio only. There have been records for a long time, tapes, and now CDs are all over the place. So the argument that you just wanted a more convienent time is bullshit and was a dumb thing to argue.

    My two cents: they should have argued that it was boosting sales and that the music industry should just be happy and not shoot itself in the foot.

    1. Re:The decision in courts made sense by Naffer · · Score: 3, Insightful

      Are you saying that people should no longer be able to record television using a PVR because now you can buy many shows on DVD?

  10. I remember this. by geekoid · · Score: 4, Insightful

    It was the end of TV. No more money from re-runs.
    Woldn't ba able to sell or rent video tapes cause they all be copied.

    heh.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
    1. Re:I remember this. by Tim+C · · Score: 2, Insightful

      Precisely his point.

  11. Amusing Jack Valenti quote: by Freston+Youseff · · Score: 3, Interesting

    'I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone'.

    --

  12. Oh the Irony by ciroknight · · Score: 3, Insightful

    20 years since the decision to give people the right to record tv shows, and we're now in a time when our civil rights to record things are at an all time low.. Never bring a camera to a concert, might as well forget using your awesome Tivo when HiDef tv comes along (DRM tv.. what a great station), MP3's.. pleease, you can get fined out the ass for those.. Face it, the Courts need to use this case as a Precendent and not just completely ignore it. Knowledge and entertainment is begging us to free it... it's the people who are greedy who holds it back.

    --
    "Victory means exit strategy, and it's important for the President to explain to us what the exit strategy is." G.W.Bush
    1. Re:Oh the Irony by ex-songwriter · · Score: 2, Interesting

      Who is more greedy? 1.) People who work to produce music, movies, etc., then want to get paid for the time, effort, and money they invested. Or, 2.) People who want to take the fruits of that labor without paying for it. I would argue that group 2 are the greedy ones. And by the way, the work I produce is not begging you to free it. It's asking you to buy it.

    2. Re:Oh the Irony by rollingcalf · · Score: 2, Insightful

      "Who is more greedy? 1.) People who work to produce music, movies, etc., then want to get paid for the time, effort, and money they invested. Or, 2.) People who want to take the fruits of that labor without paying for it. I would argue that group 2 are the greedy ones. And by the way, the work I produce is not begging you to free it. It's asking you to buy it."

      It's asking us to buy it with all sorts of restrictions, inconveniences, and hindrances which interfere with the enjoyment of the media and which pirates don't have to suffer. It is greedy to expect people to pay more and get less.

      --
      ---------
      There is inferior bacteria on the interior of your posterior.
  13. Ancillary, but interesting... by cleetus · · Score: 5, Interesting

    The professor under whom I am writing my certification paper at law school wrote a seminal paper on fair use which was cited by the court in the sony opinion.

    She made an economic argument in favor of fair use, basically outlining a test to determine, in general terms, where an economic perspective would favor (and disfavor) findings of 'fair use.'

    As the 'law and economics' movement was just catching on amongst judges at the time, the paper gained a lot of notice and was cited by the court, and by many many other lower courts as well when issuing opinions dealing with fair use.

    A problem arose from all this citation however, because judges lost sight of other, perfectly valid justifications for 'fair use.' An exclusively economic approach to these determinations is a perspective that largely works to the detriment of artists, writers and other creative types who make valid fair use of other copyrighted works because the conditions for permitting fair use in this analysis are few and far between. (A look at Professor Gordon's work will show that she is not at all happy with the current state of copyright.)

    Nonetheless, the Sony Betamax case is an important one, one that was decided correctly by a court that at the time actually viewed copyright (properly I might add) as a constitutionally mandated balancing between the progress of arts and sciences and remuneration for authors for that progress.

    On that note, support the EFF and VOTE!

    cleetus

    1. Re:Ancillary, but interesting... by Jeff+DeMaagd · · Score: 4, Informative

      One thing that people forget about is that the legal limit for personal time shifting is seven days unless you have written permission from the TV station. After that, you are technically supposed to blank the tape.

      So really, just about every American breaks this judicial law. According to a broadcast major I knew, some people do get charged with this, but often it is simply an add-on to other charges to worse stuff prosecutors think might not stick.

  14. Generations by damacer · · Score: 5, Interesting

    It's funny that alot of people in my parent's generation think nothing of video taping a television/cable program. By doing so, they are getting a personal copy of some movie or tv series, e.g. regularly video taping 'friends'. On average, if they wanted to buy a copy of such programs it would set them back $15-$20. And, technically, RIAA-ish arguments could be made that X-million dollars are being lost each year due do such video taping.

    However, they generally seem to think that there is nothing wrong with video taping these programs. And, presumably many would argue that X-million dollars are not being lost, since they would probably not but the programs they tape. But, at the same time, many of these same people have serious issues with people downloading mp3s. They look at it as theft plain and simple. Further, they believe arguments that Y-million dollars are being lost due to these downloads. Anyhow, I kinda find the double standard both interesting and somewhat annoying/frustrating.

    1. Re:Generations by ex-songwriter · · Score: 3, Informative

      Well, first of all, when this decision was handed down, those TV programs were not available for sale. The machines were taping BROADCASTS. Broadcasts (and production) that had been paid for by advertising contained therein. Then, as now, you could tape (or digitally record) a broadcast of say, a radio show, for your own personal use, and not raise the ire of the RIAA. Downloading MP3s from a complete stranger via P2P is a little different. The music is in most cases available for sale, and you are downloading it to avoid paying for it. It's not really double standard. Nor is it as annoying or frustrating as reading posts by people who don't understand why taping a program off a television broadcast is different from downloading an MP3.

    2. Re:Generations by geekoid · · Score: 3, Insightful

      Not any real difference between taping a tv program and downloading an mp3. However, illegally distributing copyrighted works is a different matter.

      --
      The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  15. Our buddy Jack Valenti by Complicity · · Score: 5, Funny

    And to this day, not a single American film producer, indeed no one at all, has been murdered by a VCR, ala the Boston Strangler.

    If you're not familiar with the quote...

    "I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone." - Jack Valenti

    --
    - c -
  16. the real find by ir0b0t · · Score: 3, Funny

    its amazing just to see Rehnquist and Burger failing to agree on something.

    --
    I'm laughing at clouds.
  17. HDTV by AndruUK · · Score: 2, Interesting

    Is it possible to record HDTV at the moment? Presumably it would be easy to set up a system with a DVD writer and hardware compression to do this. (Being in Europe I have no experience of using HDTV.)

    1. Re:HDTV by uncoveror · · Score: 2, Informative

      You have to record it to a hard drive or D-VHS. Red-laser DVD isn't ready for true HD, you will have to wait for blue laser.

      --
      The Uncoveror: It's the real news.
  18. Business resistance to innovation by metroid+composite · · Score: 2, Interesting

    It's the same every time. Xerox machines produced significant legal issues; I believe were the first major threat to copyrighted materials. Since then we've gotten casette tapes, VCRs, ROMs, and p2p filesharing. Do you see RIAA trying to shut down Sony for making blank casette tapes? No, because that issue was lost a long time ago. It's only the forefront of innovation which gets attacked.

  19. MPAA/Broadcasters using UN to overturn Betamax by michaelmalak · · Score: 4, Informative
  20. Satellite dish illegal by AchmedHabib · · Score: 4, Insightful

    At one time, it was illegal to privately own and take down channels with a satellite dish here(nothern europe). Because it was only the national(goverment owned) telegraph and broadcasting who was allowed to do that which ment you were forced to buy into the national cable system(where available)
    Of couse that didn't stop companies from selling dishes and renting out decoders for movie channels etc. And it didn't stop me from buying one and installing it.
    The law was later removed.

  21. 30 second skip on TiVo by runlvl0 · · Score: 5, Informative

    ...the absence of a 30-second skip button or automated skipping feature on the TIVO...

    select - play - select - 3 - 0 - select

    Unadvertised, but there. Voila.

    --

    Carthago delenda est!
    1. Re:30 second skip on TiVo by runlvl0 · · Score: 4, Informative

      (Sorry to respond to my own post, but the key sequence above, "select play select 3 0 select" turns the "skip to end" key on the remote into a 30-second skip key)

      --

      Carthago delenda est!
  22. 30-second skip button by bradams · · Score: 2, Informative

    Press SELECT-PLAY-SLECT-3-0-SELECT, now the advance button is a 30 second skip button.

    --
    I like to build things and wire stuff together.
  23. Sony decision important for free use of tools by belmolis · · Score: 4, Informative

    The importance of this decision doesn't lie only in its liberal approach to fair use. It is also important because it acknowledges that even a device that can, or even is, used in an infringing way should be permitted if it also has non-infringing uses. This issue comes up over and over again, e.g. in the attempt by DirectTV to treat all purchasers of smartcards as thieves. Anything from a pry-bar to a debugger CAN be used to commit a crime or violate a copyright, so the doctrine that the possibility of infringing use doesn't justify prohibition or restriction is important for civil liberties in general.

  24. Ah, 1984... by Fortunato_NC · · Score: 2, Interesting

    Back when music video characters were cartoons, then they were real people, then they were cartoons again.

    Also, back when Columbia Pictures was "A Coca-Cola Company". The Sony of today (that owns what was Columbia) is probably kicking themselves over this bit of history. On the other hand, though, VCRs and TiVo haven't seemed to hurt the sales of "Mama's Family - The Complete Nth Season" DVD sets that pack two full rows over at the local Best Buy.

    --
    Blogging Weight Loss, Distance Education, and more at verlin.com
  25. How about linking commercials? by Jetson · · Score: 4, Insightful

    The biggest problem I have with commercials, particularly during specials like the "movie of the week" or sports events is the way they hammer the same one at you over and over. It's not unusual in a 3-hour broadcast block to see the major sponsors included in every break. Do I really need to see the same breakfast/car/deoderant/tampon advertisement 12 times, six of which are in the last half-hour of the movie?

    If the PVR industry wants to include commercials to keep the broadcasters happy, I'd really like to see some sort of AI that recognizes duplicates and links back to the original. That way they would take up less disk space, and it could present the commercial the first time and skip it after that for the rest of the current recording....

    1. Re:How about linking commercials? by AeroIllini · · Score: 3, Insightful

      Do I really need to see the same breakfast/car/deoderant/tampon advertisement 12 times, six of which are in the last half-hour of the movie?

      Yes, because that's the entire point of commercials. The advertising firms are counting on repetition to drive the point home. The name of this game is brand recognition, and if that means playing the same damn jingle 12 times in a two hour movie broadcast, then so be it. The jingle will be so ingrained in your head that you can't forget it. This is considered a win by advertising firms.

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  26. I said it first... by halo8 · · Score: 3, Funny

    20 Years ago.. back when Slashdot was a BBS on Rob's Commodore Vic20

    "I For one welcome our BetaMax Overlords"

    --
    The More Knowledge you have the Luckier you Get- J.R. Ewing
  27. Re:Huh? by Skavookie · · Score: 5, Insightful

    Let us envision an alternate history in which the ruling had turned the other way, and VCRs were outlawed. How would things have played out from there? Of course, we can't really know for sure, but I think this is a plausible scenario:

    On January 17th, 1984 (funny, that), the U.S. Supreme Court decided in favor of Universal City Studios, Inc., and preserved the status quo by banning the use of devices known as "Video Cassette Recorders." Some time later, in the 90's, a new technology was developed called DVD. DVDs were shiny disks that contained entire movies or television shows and could be played on DVD players at the user's liesure. Unfortunately this technology never really took off, for without customers in the habbit of buying video content to view at home, nobody produced such content, and without such content being produced, consumers did not bother buying DVD players.

    Now back to reality, why did the legalization of VCRs prevent this fate? Because it filled in a gap. With VCRs people could not only watch videos produced by others, but record their own videos. Since people were buying VCRs anyway, a market for videos developed, and by the time DVD appeared people were in the habbit of buying stored video. Sure they had to transition to a new technology and buy new players, but the prior use of VCRs probably made that easier and smoother. It solved the chicken and egg problem by selling chickens and eggs bundled together.

    Of course, this is just speculation. We have no way of being certain of what would have happened, but at the very least it seems plausible that banning VCRs would have hindered the acceptance of DVDs.

  28. The RIAA minset is the real problem... by CPNABEND · · Score: 2, Interesting

    John Dvorak had a commentary a few years ago that I remember whenever I see this topic: People want choice! That is why there were 45RPMs in the fifties and sixties. Why buy a whole album, when all you wanted was one or two songs. The industry wants $15 for thirteen bad songs, and the one you want - They won't learn:^(

    --
    My wife doesn't listen to me either...
  29. UK law by 91degrees · · Score: 5, Insightful

    The Guardian article suggests that UK law was influenced by US law in this matter. However, key aspects of the legal status of home recording dates back to a 1970's case where a studio sued the comedian Bob Monkhouse for copyright infringement after they discovered that he showed some of his extensive collection of films to friends.

    While it did not legalise time-shifting per-se, it did establish that individuals were entitled to hold and use media for personal use without permission from the copyright holder.

  30. Re:You still watch/tape TV? by Gojira+Shipi-Taro · · Score: 3

    THe only people who I think are nuts are the self-important fools who spout that "kill your TV" crap. (although I think you were being somewhat tongue-in-cheek, based on the Projector/DVD comment at the end)

    Big screen movies stopped being "powerful" when the Multiplex took over.

    I always wait for movies to come out on DVD. It takes less than a year for most, and I'd far rather sit in my recliner and enjoy a beer with the film than sit in a seat so small airliners will soon use them, next to overweight people who take up half of MY seat, and listen to screaming children of irresponsible parents who should have hired a sitter.

    For the price of two movie tickets, I can BUY most popular titles on DVD and watch them whenever I want. Why would I wait in line at a multiplex?

    BTW, they don't go off the air at all any more, that's why you don't get the Star Spangled Banner at sign off...

    --
    "Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
  31. Thanks for the URL by Random+BedHead+Ed · · Score: 3, Funny

    Thanks for providing a link to The Supreme Court. Now I can visit its site to find out what it is. Good thing posters on on Slashdot privide hyperlinks to every page on the World Wide Web that they reference. Otherwise we'd all be confused idiots.

    Well, there it is - my first rudely sarcastic post.

    1. Re:Thanks for the URL by jemnery · · Score: 2, Insightful

      I submitted the article, so no problem ;-) I live in the UK, and would probably never have visited the Supreme Court website otherwise. Posting a hyperlink was not intended to be an insult to intelligence, but rather an easy way for the curious to research further without a Google search.

  32. Big Business lost this time by Cobralisk · · Score: 2, Interesting

    The 80's and 90's were the Blockbuster generation. Everyone had a VCR. An entire industry was born because of ubiquitous video players. Films no longer died the day the left the theaters, they could live again on the movie shelf. All of this is because of recordable video tape, and the devices which could use it. The installed base of millions of players was required for a viable industry, which never would have materialized if not for the ability to record and re-watch television broadcasts. Again and again we see industry associations trying to prevent through legislation the inevitable, rather than setting the trend through sound business practice based in market research. High-quality downloadable music surfaced around 1997. Large corporations missed the boat because they were too busy trying to tell customers what they should want instead of listening to what the people wanted. It is 2004, and I want quality music on my computer now, and in my car, on my stereo, and on my walkman, and I want it to be cheap. $20 per copy of shitty music on flimsy media that I have to drive 10 miles to get, or wait for in the mail? They gotta keep up with the times. Its stupid. If you are at odds with your customers, you have to change, not your customers.

    --
    Waiting for ad.doubleclick.net...
  33. Re:You still watch/tape TV? by Gojira+Shipi-Taro · · Score: 2, Insightful
    I can understand considering the content unfit for recording. Myself, I don't watch more than a smattering "network" tv anymore. Reality TV? No thanks, I see how shitty people are to each other every day, I don't need to watch people get paid to act that way.

    I do like some content though. I prefer to watch it when I want. That's why I use a PVR. One of the odd things that I use my ReplayTV for is to snag every fishing show that runs (that doesn't conflict with Enterprise or some other show that I watch) and spool it up in case I want to see it. I recently took up fishing again, and that's useful to me.

    Gotta differ on one thing, though...

    2) How many times are you really gonna watch something? Online services will archive their offerings - Pay for Play.


    I'm not interested in Pay for Play, particularly when it is going to involve DRM that won't be compatible with my OS of choice. I'd rather archive the content that I want myself, and watch it when I want. If it becomes available on DVD (at a reasonable price, never mind this $25 for a 1 hour History Channel show) then I'll buy it and clear some space in the spool. even if I only watch it one more time, it's more efficient for me to spool it myself than pay the cable company even MORE money to access it later.

    Yea some people will say that's contrary to "fair use". As long as I'm not selling it, I don't really care. Offer it to me at a reasonable price, for a ONE TIME PURCHASE, where I can watch it whenever I want from then on, and I'll buy.

    Main reason I won't "Kill my tv" though is that I need it for a display for my game consoles :).
    --
    "Oh my God. This is terrible. This is the end of my Presidency. I'm fucked."; ~ Donald J. Trump
  34. Re:a reference? by Jeff+DeMaagd · · Score: 2, Interesting

    OK, you may be right. I had a reference in the past, but since I can't find it I'll concede for now.

    I did find something very similar for educational institutions:
    http://fairuse.stanford.edu/Copyrig ht_and_Fair_Use _Overview/chapter0/0-e.html

  35. Too bad it couldn't save Napster . . . by werdna · · Score: 2, Interesting

    I very much like the rhetoric of calling Sony "the Home Taping Decision," and will probably adopt that in the future, but it is important to focus on what the case was ultimately about -- it does not bless home taping, just time-shifting, and not in ever case either.

    The case was about this: whether Sony is liable to the studios for manufacturing and selling the Betamax, when consumers (allegely more than 50% were) can use the machine to engage in copyright infringtement. The question wasn't whether some users were infringing (there was evidence undisputed by Sony that they were), but rather whether Sony should be able to sell the machine to the "good apples," without liability. Betamaxes don't infringe, people do!

    The Supreme Court set up a rule: the seller of a mechanism that can be used to infringe is not contribution if the mechanism is even capable of a substantial non-infringing use. The question isn't 'how things were used," but how it was possible to use them. Thus, the Court considered, if there exists the possibility of a substantial noninfringing use, the studios lose.

    So how can you use a VCR that's non-infringing? The Court considered the practice of 'time-shifting," that is, setting the machine to record something at one time, to be viewed at another time.

    THAT WAS THE ONLY PRACTICE OF CONSUMERS THAT WAS DISCUSSED.

    At any rate, the Supes found time shifting, as they described it, to be fair use. Fair use is not infringing, and so Sony was free to own the Betamax market. (Talk about Phyrric victory!)

    So the case was, indeed, a landmark for technology regulation using the copyright act, but it really was limited in terms of what it said about home recording. The only conduct blessed was, essentially, recording the news to play it back later. Left unaddressed was recording a tape for an archival library to be played more than once, making a tape of another's for home use, and so forth.

    For the longest time, solid IP lawyers thought that Sony would dispose unceremoniously of the RIAA's claims in Napster. (Ironically, Sony was a co-plaintiff in Napster!). Alas, the 9th Circuit (the same 9th circuit reversed for its "substantial infringing uses" test in Sony) didn't see it that way. Even more alas, Napster didn't survive to appeal the Circuit court opinion to the Supreme Court.