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Legoland Introduces Wi-Fi Tracking for Kids

mindless4210 writes "Lego announced today the successful deployment of a full-scale child-tracking system within Legoland Billund in Europe. The tracking system, deployed by Bluesoft, Inc and KidSpotter, allows park visitors keep track of their children using one of the world's largest Wi-Fi tracking networks. The children must wear a wrist band with a Wi-Fi tag on it, and if they become separated, parents simply send a text message from their mobile phone, and receive an automated response giving them the accurate location of their child."

38 of 347 comments (clear)

  1. Think of the children! by Anonymous Coward · · Score: 2, Insightful

    No, I didn't RTFA.

    I hope these things have some sort of security mechanism. You wouldn't want just anything being able to instantly locate your kids would you?

    Given the history of these types of deployments it wouldn't surprise me if there were more than a few holes in any security (if any) they have.

  2. Re:Privacy Concerns by eliza_effect · · Score: 5, Insightful

    Does your 8 year old need alot of privacy at Legoland? What would they be doing which would warrant the parents not knowing where they are?

  3. Re:Privacy Concerns by eliza_effect · · Score: 5, Insightful

    At Legoland?
    Seriously? What could an ADULT do at Legoland that would require privacy?

    This works only WITHIN THE GROUNDS at Legoland.

  4. Re:Privacy Concerns by Snaller · · Score: 4, Insightful

    Privacy concerns, anybody?

    None what so ever. You pay to borrow a bracelet, don't want it - don't rent it. And you hand it over when you leave. Only thing someone can do is track the kid while in the park, and usually most of the kids are with their parents. There are hardly anything underhanded you can do in an amusement park anyway.

    --
    If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
  5. Re:Privacy Concerns by (54)T-Dub · · Score: 5, Insightful

    Eh?? Wouldn't a Paedophile follow their target around waiting for a moment of parent's in-attention? How would knowing the coordinates help this? Besides the parents could always register their cell phone numbers upon entry to the park. Not to mention only the parents are going to have their childId to lookup the location.

    See my sig for why I think this kind of paranoia about technology is rediculous.

    --

    "I can not bring myself to believe that if knowledge presents danger, the solution is ignorance" - Isaac Asimov
  6. Have parents really gotten that lazy? by Guildencrantz · · Score: 4, Insightful

    We plop kids in front of TVs and now we let them run around amusement parks alone? Yes, I understand that this is probably intended for kids who get away from their parents, but you know some parent is going to sit somewhere with a laptop tracking their kid and not actually keeping an eye on them. I'm horrified.

    ~~Guildencrantz

    --

    Penguin Trivia #46: Animals who are not penguins can only wish they were. -- Chicago Reader 10/15/82
    1. Re:Have parents really gotten that lazy? by Anonymous Coward · · Score: 2, Insightful

      I'm horrified.

      You are sooooooooooo over reacting. Legoland is probably a safer place to leave a kid than your local day care. It is totally kid friendly, with extremely competant staff. Legoland is somewhere in which you could easily let your kids go free, its just that most kids wouldn't really feel comfortable at young ages wandering around alone.

      You are way over reacting. I bet your kid has to wear a helmet and knee pads to play on the jungle gym.

    2. Re:Have parents really gotten that lazy? by RobertB-DC · · Score: 4, Insightful

      We plop kids in front of TVs and now we let them run around amusement parks alone?

      What do you think kids were doing before TV? Sitting in the living room watching the cat, while Dad read the newspaper and Mom (in tasteful, frilly dress, of course) cooked dinner?

      I was a kid in the '70s, and my friend and I went out to the "forest" (really just an overgrown bluff) and tried to melt crayolas over a pile of matches. When we were in second grade. And we did similar things, none of which were under the watchful eyes of our parents -- though I suspect other parents were watching, back in the days before everyone moved their driveways to the back of the house and put up 10-foot-tall privacy fences.

      Taking away the TV is only part of the solution to the problem you've almost uncovered. The other part of giving childhood back to our kids is to let them *have* their childhood. That means we have to let go, sometimes -- something that's harder to do, now that all the neighbors have their blinds drawn out of paranoid fear of the "unknown".

      Now that we've moved out to the country, with eight acres of land and neighbors that keep an eye out, God only knows what my second grader and his friends are getting into. But I think my boy will be the better for it.

      --
      Stressed? Me? Of course not. Stress is what a rubber band feels before it breaks, silly.
  7. Re:Privacy Concerns by toiletsalmon · · Score: 5, Insightful

    I see no privacy concerns at all. I fact I think this is the PERFECT application for this type of technology that keeps the Tinfoil hat crowd up all night:

    -It doesn't work everywhere, only in the park
    -It's temporary
    -You have to opt in
    -It's actually useful

    The only drawback is that someone who is already a "Bad Parent" might use this as an opportunity to not keep an eye on their child.

  8. Re:Peace of mind by tsg · · Score: 4, Insightful

    My only problem with this is the tendency some people have to rely on technology. In other words, I'm afraid some parents will think that they don't have to watch their children because the tracking device will do that for them.

    But that's a problem with people, not the technology.

    --
    People's desire to believe they are right is much stronger than their desire to be right.
  9. Heh. by pclminion · · Score: 4, Insightful
    Considering that children don't usually wander far away from their parents, it would be reasonable to assume that where the child is, the parents also are.

    Thus this is a nice way to get parents to consent to having their motions tracked as they move throughout Legoland, under the guise of helping "the children."

    Imagine it... If you had a giant database of people's movements as they go through the park, you can more strategically position the food vending carts, move the rides and displays around in order to maximize the "candy aisle effect," etc.

    1. Re:Heh. by UnanimousCoward · · Score: 2, Insightful

      under the guise of helping "the children."

      As a parent, I'll take your Legoland-has-ulterior-motives angle and STILL get my children wristbands...

      --
      Twelve-and-three-quarter inches. Unyielding. This wand belonged to Bellatrix Lestrange.
    2. Re:Heh. by fireduck · · Score: 4, Insightful

      don't you think they already have this information? Perhaps it's not as high tech, but certainly they have to know which routes are the most heavily traveled, which rides/attractions are the most visited, etc. Simply by how often the trash recepticles are filled, or how much waste is swept up will give you an idea how popular an area is. and that's incredibly low tech. How about line lengths at rides or how much business each food stand does in a day?

      There are hundreds of ways they can track how heavily traveled areas are and none of them involve tracking devices. The idea that this child tracker will somehow give them more info seems a little exaggerated.

    3. Re:Heh. by ucblockhead · · Score: 5, Insightful
      " Considering that children don't usually wander far away from their parents, it would be reasonable to assume that where the child is, the parents also are."


      Hahaha! Hohoho! Heeheehee!

      You don't have kids, do you?
      --
      The cake is a pie
    4. Re:Heh. by glwtta · · Score: 4, Insightful
      Perhaps there is too wide an array of popular items in XYZ -- leading people to forgo any further shopping. This tells you you should move some of the popular items from store XYZ over to store ABC, and hike up all the prices a little bit.

      It seems like you are really struggling to come up with reasons why this is a bad thing. (Even if you could somehow imagine that this system would give them more information about shopping habbits - you know those credit cards people tend to use nowadays?)

      If walking past a particular ride makes me want icecream, hell, I want there to be an icecream stand nearby.

      So, you go to their park, pay them money for the entertainment they provide, but somehow it's nefarious of them to more accuratly measure what the hell it is you want?

      You are at their park, you wan't what they are selling, you are not somehow bucking the system by getting extra mayo on your burger before going the the Crazy Lego Ship.

      --
      sic transit gloria mundi
  10. Re:Privacy Concerns by phoenix321 · · Score: 2, Insightful

    Most kids have cellphones anyway. What about the old-fashioned method of meeting like calling the kid and asking "can we meet at the X building in 15 minutes?" An even older fashion would be to tell your kids "if anything goes wrong, we meet at location X every half an hour" or "Talk to a park official if you get lost, so they can help us finding each other"

    Sometimes I wonder how I have survived a youth without being tracked in a theme park.

  11. Re:Low tech alternative: by AlecC · · Score: 3, Insightful

    The alternative is usually tighter, not looser, control. Do you say the same thing every time you see a child strapped into a buggy? In a dangerous environment, children *will* wander. A hand-hold is *not* safe enough - parents can get distracted (assuming lack of superhumanity). For a certain age-band a leash, while harmful to a dignity the child doesn't yet have, allows the maximum of freedom consonant with safety. I call not using a leash, for that age band, either overprotective (if you keep the child tied up) or underprotective (if you let them stray into roads, over drops, out of sight) and hence bad parenting. I do not see how the child suffers from the leash, and hence how it can be bad parenting.

    BTW, do you have children?

    --
    Consciousness is an illusion caused by an excess of self consciousness.
  12. Re:Hey maybe you shouldn't loose the child in the by Bender+Unit+22 · · Score: 4, Insightful

    I take it you haven't been in a place like that with 4 kids.
    Gutless AC.

  13. Re:Peace of mind by onion2k · · Score: 4, Insightful

    And it has the added bonus that Lego can know exactly how long children spend in each area of the park, what to concentrate on in their ads, what to rip out if its underperforming, etc..

    Not that thats a reason not to track kids. I just think its a 'side effect'.

  14. Accurate location? by tchdab1 · · Score: 4, Insightful

    >"...giving them the accurate location of their child."

    Actually, it will give them the location of the wristband.

  15. This doesn't belong at 2.4GHz... by LostCluster · · Score: 3, Insightful

    The biggest problem I see is that this service is subject to a perfectly legal denial of service if anybody were to flood the place with any other WiFi signal...

    That's the advantage that licensed frequencies have, they'd could be jammed, but then the jammer would be transmitting without a license and in trouble. Here the DOS wouldn't quite be covered by that.

  16. Re:Tracking implications by radish · · Score: 3, Insightful

    Both political (which is fine), and as far as I can tell, completely off topic :) But that's Slshdot.

    As someone who recently did the same move from UK to US - if you value your privacy this really is not the place to come. It starts when the Immigration official takes your photo and fingerprint, and just goes downhill from there. I'm not saying the UK is great, but things like identity theft are much easier and more rife here, and there no useful data protection laws meaning companies share all their data about you. You would be happier I think somewhere like the Netherlands.

    Just my 2p.

    --

    ---- Den ene knappen er powerknapp, den andre er Bender voice knapp "Bite My Shiny Metal Ass"

  17. Moving target by ozbird · · Score: 3, Insightful

    Unless little Wally realises they are lost and has been reduced to tears, knowing where they are this instant will be useful for only a few seconds. I'm sure the mobile phone company is gleefully aware of this.

    Why not fit the rugrats with something like those electric dog collars? If their squeals exceed X decibels or they move more than Y metres from their parent, they receive a little reminder from the collar... >:-)

  18. Re:Privacy Concerns by andalay · · Score: 2, Insightful

    Am I the only one that thinks that its useless if a) the kid takes it off or b) A bad person takes it off the kid? What type of measures are there to prevent this?

  19. Re:Peace of mind; carelessness? liability? by Anonymous Coward · · Score: 3, Insightful

    OK, having actually taken a child (my nephew) back in 1999 to Legoland (California) I can comment on why I think this might be a good thing.

    Legoland has a number of "playground romper room" style attractions, which are very much kid-sized for kids. While they centralize the exits so you can watch who's coming and going from them, I was constantly pacing along the edge of it, trying to keep him in sight as he climbed around in the tunnels and bridges and such (some of these things were very large) and watching the exits as well...

    While I doubt something like this would have kept me from trying to eagle eye him all the time while he played in there, it would have helped MY peace of mind for the 5 minute periods where I wasn't sure exactly where he was...

    As another example, but going back farther to when I was the little kid. Many years ago, I was at Six Flags Magic Mountain (I think, its hazy, it could have been Knotts) when some of my family wanted to ride a roller coaster that I could not (probably would not, being the wimp that I was) go on. So my aunt and I waited at the exit for my sister and the rest of my family to get off the ride. I was impatient, so I ran to the exit ahead of my aunt, where I got swept by a crowd of people coming off and got confused (hey, I was maybe 5) and ended up following a group into a gift shop across the way. Of course, both my aunt who had tried to keep up with me and my parents when they got off the ride got fairly frantic in searching for me, but they found me fairly quickly (not before I had gotten scared and bawling of course. I told you I was a wimp.)... Having something like the finder wristband would have been great for them.

    Inevitably, if you have a kid, they are going to get lost at a department store, park, amusement park, etc, even if you are the most attentive of parents, unless you're all about the smothering. While I don't think its a good idea to use this stuff as a substitute for paying attention to your kids (and contrary to the likely childless respondants here, I don't think that really would be how they're used most often), I do think the option of having it is a good thing.

  20. Re:Tracking implications by robotim · · Score: 3, Insightful

    Granted, neither countries are utopic. It seems that both UK and US are adopting the control model of government in different ways.

    What I find more deeply disturbing however about WiFi child monitoring is the further detachment it may cause between child and parent. Marketing to children is dangerous because of the long term effect it might have to create or further increase a generational gap. Divide the consumer, create demographics, and the corporate fat-cats line their pockets selling different brands of the same products and services to a wider variety of market groups at the expense of Human History. In fact it wouldn't hurt us to take a step back and evaluate how we perceive kids today.

    Of course, I could be completely overreacting. But try not to blame me too much, it's just that I have a hard time putting full faith and trust in the good intentions of ANY corporation that has been around longer than I have. And Lego certainly qualifies.

  21. Re:Peace of mind by Sabaki · · Score: 1, Insightful

    As someone that once lost track of his niece at a crowded park for a minute or two (blink and they're gone) after spending a lot of effort to keep up when a lot of parents didn't, I can tell you that the added piece of mind is probably worth it even if you're a good parent. (Probably especially if you're a good parent.)

  22. Re:Peace of mind; carelessness? liability? by Trailwalker · · Score: 2, Insightful

    In my experiences with backcountry search and rescue, the major cause of disaster is delilberate, repeated, acts of stupidity. It is almost never just one thing that leads to grief. Reliance on a battery opperated electronic gadget just adds one more thing to a long list.

  23. marketing data by swestcott · · Score: 2, Insightful

    Do we know if they will be using the tracking to evaluate park use? Compiling that information? I think we need to evaluate each new technology to see if the balance of our loss in privacy is outweighed by the benefit. In this case, I think as a parent of a child who may have wandered off before that I'd opt in, but

  24. LegoLand by CristalShandaLear · · Score: 2, Insightful

    Years before I made my first tinfoil hat, someone showed me an article about a tracking device for pets.

    It was placed under the skin and if the pet was ever lost it could be located. I was so naive, I never once thought anything like this would ever be used to find human beings.

    So now here we are, just over a decade later and people think it's a good idea to track their kids using computers.

    If your kids aren't big enough to understand the words "check in" and "meet up area" they shouldn't be away from you in the first place.

  25. oh good... by Some_Llama · · Score: 1, Insightful

    another thing to have to cut off while they are shaving the kids hair and changing their clothing in the bathroom.

  26. Re:Low tech alternative: by J2000_ca · · Score: 2, Insightful

    I would agree with that parents can get distracted but leash or no leash it should not be for long enough for the child to have wander out of site. If your a little kid in the time you take to wander away you can have put a thousand bad things in your mouth you should have put there or bumped yourself or end up pulling the cat's tail and getting scratch. Your right a hand-hold is not safe enough. A leash is not safe enough. Children require supervision! I personally think leash do hurt the child. You have to wonder how the children grow up not really been taught right from wrong, for instance when they start to wander and the parent comes and grabs there hand and gives them a strict talking to. Parents do get distracted, but when they get so distracted that they must tie their kid to them, you have to wonder if they really can give the kid the attention they need. FYI, I do not have kids (too young).

  27. Re:Oh god your retarded by Anonymous Coward · · Score: 1, Insightful

    Parent: OK John, what color wristband you want?
    John: Green

    doo dodoo dodoo...

    John: hi, my name is John, I'm 10
    Jim: hi, I'm Jim and I'm 9
    John: I like your wristband it's blue
    Jim: I like yours it's gween
    John: Let's trade!
    Jim: OK

  28. This is a great way... by ChronoWiz · · Score: 2, Insightful

    for a kid to get freedom from his/her parents to go explore legoland by themselves. False or not, it gives the parents a sense of security that is likely to loosen their hold on the kid so they can really go have fun. I remember going to parks and lands like this but being unable to do what I really wanted to because of paranoid parents over my shoulder at every turn.

    There are no real privacy issues here, except I suppose the old slippery slope argument that we are being slowly conditioned to accept radio tracking tags. As it stands though, this development seems pretty harmless.

  29. Re:Privacy Concerns by mcrbids · · Score: 4, Insightful

    Privacy concerns? Not really. Paedophile concerns? Yes.

    It's posts like this that will probably bring to life a new abbreviation:

    RTFP: Read The F---ing Post

    I mean, sheesh. I can understand not RTFA but not even reading the text in front of you?

    Perhaps, when you post, there should be a "I'm feeling lucky" option where your post is inserted randomly into any article that's currently on the home page?

    --
    I have no problem with your religion until you decide it's reason to deprive others of the truth.
  30. Re:Privacy Concerns by Nobody+You+Know · · Score: 4, Insightful
    Okay. Let me make sure I've got this. Some anonymous paedophile may track some random unique identifier through the park from some great distance. As a parent, I'd be much more concerned with a paedophile using the decidedly low-tech approach of actually following my kid around.

    And if you're worried about said paedophile cracking the (presumably) secure system to somehow tie a unique braclet ID to a person, I'd be more worried about said cracker breaking into the billing system and getting the credit card data I used to buy the tickets.

    As the parent said, the biggest risk is that some negligent parents will decide that such a system obviates the need to actually keep an eye on their kid. As the saying goes, if you make it idiot-proof, someone somewhere will just build a better idiot...

  31. i hear kidnapping is all the rage these days... by bechthros · · Score: 2, Insightful

    ... and I can see a high-tech ransom outfit using this data to know where one certain child would be for quicker in-and-out kidnapping. Or knowing when that child might have been separated from it's protecive older siblings.

    Or how bout this: 5-year-old son of European royalty is playing at legoland, taken out by a sniper from a huge distance based on his location from an SMS query to their wristband system...

    OK, I'm being dystopian, and hopefully the crypto on those wristbands is bulletproof, but if the potential is there it will be abused and to think otherwise is naive.

  32. Re:Peace of mind by psetzer · · Score: 1, Insightful

    I'm willing to let some usage statistics be collected if it would help improve my experience. With what I look for on the web, that's different, but if I'm running around their theme park and my activities can be tracked down to when I got on a ride and when I got off, where I just hanged around, and such, as long as it isn't tracable back to me. Unless you're one of those paranoid types, there's nothing wrong with them knowing that much.

    --
    "Anyone who attempts to generate random numbers by deterministic means is living in a state of sin." -- John von Neumann