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The Rise Of Reg-Only Media

cswiii writes "Following up his article a few weeks ago about the NY Times' loss of prominence across the online medium (previously discussed on /.), Adam Penenberg returns with a much wider assault on the lurch towards reg-only content by Big Media as a whole. I just wonder what Margaret Thatcher would think about purportedly living in Beverly Hills..."

100 of 478 comments (clear)

  1. A junk email address by Anonymous+Crowhead · · Score: 5, Informative

    Is a very small price to pay for free content. Besides, with portals like Google news, if there is a story you are interested in, there is a good chance that several other media outlets have written a similar article.

    1. Re:A junk email address by proj_2501 · · Score: 4, Insightful

      in fact, several other media outlets may be carrying the exact same wire story or press release.

    2. Re:A junk email address by RLW · · Score: 3, Interesting

      This likely the case as most media outlets primarily run wire stories to begin with. The only unique content is in the editorials.

    3. Re:A junk email address by the_2nd_coming · · Score: 2, Interesting

      which are being replaced by Blogging.

      --



      I am the Alpha and the Omega-3
    4. Re:A junk email address by tepp · · Score: 2, Insightful

      You still have to spend the time filling out the registration form, remembering the user id and password for that site, filling in the user id and password periodically when the cookies expire... what a hassle.

      Everyone I know already uses a junk email address for these sites. That's what my hotmail account is for, anyway. But even Google Toolbar doesn't know that I'm 26 years old, female, interested in underwater basketweaving, etc...

      --
      Tepp
    5. Re:A junk email address by Haxwell · · Score: 5, Informative

      I'm sure it will be posted elsewhere, but Mailinator.com and Bugmenot.com are the two tools I use to get around that issue.

      --
      http://www.haxwell.org
    6. Re:A junk email address by Anonymous Coward · · Score: 2, Insightful

      The only unique content is in the editorials.

      which are being replaced by Blogging.


      No. Any idiot can blog their opinion. A blog is more akin to a 'letter to the editor' without any fact checking, formatting, editing and can be entirely false and/or bullshit or a troll or whatever.

    7. Re:A junk email address by AtariDatacenter · · Score: 4, Informative

      They're great. I've installed the Bugmenot plug-in for mozilla. I just right-click on a news page that requires a login, and I use one of the publicly shared usernames and passwords. Perfect!

    8. Re:A junk email address by Pharmboy · · Score: 4, Insightful

      Is a very small price to pay for free content. Besides, with portals like Google news, if there is a story you are interested in, there is a good chance that several other media outlets have written a similar article.

      I agree, and would add that it would increase diversity, not decrease it. Everyone has a throwaway email account they can use for free regs, or can get one in 30 seconds. Its is *free* regs we are talking about, after all.

      Yes, information wants to be free, but someone has to pay for it and if targeting ads is the price, so be it. I can always not visit the site. It's amazing how people will raise so much hell over registering to get free content, and then bitch about the ads. Holy Christ, its free, but its not "free enough"? I guess they would like to get unemployment benefits even tho they have never had and will not seek a job, too.

      --
      Tequila: It's not just for breakfast anymore!
    9. Re:A junk email address by NaugaHunter · · Score: 2, Funny

      Okay, when you think you just read the phrase "interested in underwater breastfeeding" it's time to step away from the monitor and just lie down for a bit.

      --
      R: That voice. Where have I heard that voice before? B: In about 365 other episodes. But I don't know who it is either.
    10. Re:A junk email address by Pharmboy · · Score: 3, Interesting

      The problem is that it is not a fair trade. Their one article, locked behind a registration barrier and available elsewhere most likely, becomes outdated 24 hours later. My personal information does not and is much more valuable than that soon-to-be-outdated article.

      Then don't go to registration sites. They do not have a monopoly on news, you know. That is the whole point. You have a right to choose. You DON'T have a right to tell others how to do business.

      --
      Tequila: It's not just for breakfast anymore!
  2. Cue theme... by los+furtive · · Score: 5, Funny

    I just wonder what Margaret Thatcher would think about purportedly living in Beverly Hills...

    So I'm not the only non-beverly hills type who enters 90210 as a zip code? Heck I don't even live in the USA.

    --

    I'm a writer, a poet, a genius, I know it. I don't buy software, I grow it.

    1. Re:Cue theme... by mikael_j · · Score: 4, Interesting
      I prefer using a real adress, one in Akron, OH. And I don't live in the US either, but a fake name and a real adress + zipcode gets past all those "We're sorry but our retarded computer system doesn't allow you to enter non-US adresses"-problems (these are often the same places that actually make some kind of attempt at checking if you've really entered a somewhat proper adress..)

      /Mikael

      --
      Greylisting is to SMTP as NAT is to IPv4
    2. Re:Cue theme... by RWerp · · Score: 4, Funny

      Curiously enough, I vaguely remember reading a news about a guy from Akron, OH who won 2 million bucks in an Internet lottery... He was very surprised when they sent him a letter.

      --
      "Long run is a misleading guide to current affairs. In the long run we are all dead." (John Maynard Keynes)
    3. Re:Cue theme... by garcia · · Score: 4, Insightful

      I don't just enter it I routinely give it out in person as my zipcode. The Minnesota Twins have no business knowing my zipcode and telephone number when I buy tickets. 000-000-0000 and 90210 usually gets a chuckle from the ticket salesperson sometimes it gets a scowl and a question. "I'm from Beverely Hills, our area code is 000."

      The companies might not think it's all that intrusive but I feel that it is my god given right to give them whatever I want just as they feel it is there to ask me whatever they want.

    4. Re:Cue theme... by trewornan · · Score: 2, Insightful

      "Fraudulent" implies the intent to obtain a benefit as a result of dishonesty. Since NeoSkandranon was quite willing to pay for the ticket - there is no reason he cannot give false information. His behavious is entirely legal and unless there are some hidden circumstances, definitely NOT fraudulent. It IS your God given right to tell lies and society would cease to function if lying became illegal.

  3. So what? by mccrew · · Score: 4, Insightful
    So what? It's their content. Why do you expect them to give it to you and get nothing in return?

    If you want the NY Times content without having to give up any information, then hustle down to the newsstand and actually buy a copy.

    --
    Hey, Windows users, there is no such thing as "forward" slash, there is only slash and backslash.
    1. Re:So what? by GoofyBoy · · Score: 2, Interesting

      >Why do you expect them to give it to you and get nothing in return?

      This issue here is that people are giving them information, but its faked information. So if its invalid information, how good is it? Why even have registration anymore if there is nothing for publishers to gain from it?

      --
      The surprise isn't how often we make bad choices; the surprise is how seldom they defeat us.
    2. Re:So what? by n()_cHIEFz · · Score: 2, Insightful

      Wait a minute, they sell advertising to make money. Why should I register for content I can find on a myriad of other sites without doing a thing, this isn't about money at all. I don't live in New York and I would bet the majority of online readers don't either, so I'm not interested in local New York news.

      --
      -- Is it a right to remain ignorant? -- Calvin
    3. Re:So what? by Epistax · · Score: 2, Insightful

      When a company turns their consumers into their product (advertisees), it's time to quit. Every industry is slowly killing their own products and instead relying on advertisers. The result is the advertisers run the companies.

      Taking this into account I must ask what their product is. Is it the New York Times's content, or is it the people reading it? Obviously I am not arguing that they should allow anonymous login, I'm just saying your reasoning is based on the NY Times (etc) adopting a flawed business model. I for one would much rather pay for it and never receive an advertisement.

    4. Re:So what? by mccrew · · Score: 5, Insightful
      This issue here is that people are giving them information, but its faked information. So if its invalid information, how good is it? Why even have registration anymore if there is nothing for publishers to gain from it?

      Your points are valid. Certainly the quality of infomation that they collect is likely not very good, and as more folks become savvy, the quality will diminish further.

      But that really isn't the issue. The publishers own the content, and can put up whatever barriers around that content that they want. As you have pointed out, the barriers don't necessarily have to make sense. And even when it doesn't make sense, it remains the sole prerogative of the publisher to conclude that their barriers don't make sense, or are alienating customers, or whatever, and make changes.

      Hopefully the availability of less-intrusive alternatives, such as seeing the same content on Yahoo News, will bring sufficient competition to make accessing content less annoying and invasive.

      --
      Hey, Windows users, there is no such thing as "forward" slash, there is only slash and backslash.
    5. Re:So what? by hraefn · · Score: 2, Insightful

      From my experience maintaining a large register-for-service database, the vast majority of users give their real information.

    6. Re:So what? by Saeed+al-Sahaf · · Score: 4, Funny
      And use up more trees, and create more waste, and consume more gasoline and pollute more air on your way there?

      I'm an American. It is my duty.

      --
      "Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
    7. Re:So what? by furball · · Score: 2, Insightful

      The quality of the information doesn't have to be good. There just needs to be information. The only thing they really care about is that there's a way to quantify who's reading their online content so they can sell the advertising.

      The reason for the information collection is to determine general audience demographic. As long as they have something they can go to the advertiser and sell it doesn't really matter to NYT or their equivalences.

      Even the act of registration is sufficient to determine readership growth which is probably one metric by which someone's going to get a bonus.

    8. Re:So what? by red+floyd · · Score: 2, Funny

      The reason for the information collection is to determine general audience demographic. As long as they have something they can go to the advertiser and sell it doesn't really matter to NYT or their equivalences.

      I gave the NYT a spambucket addr, so I don't know what kind of ads they send to me, but now I'm curious....

      Exactly what *do* they market to 70 year old female CEOs living in Afghanistan who make less than $20K per year?

      --
      The only reason we have the rights we have is that people just like us died to gain those rights. -- Cheerio Boy
    9. Re:So what? by AllUsernamesAreGone · · Score: 2, Informative

      The result is the advertisers run the companies.

      And when those companies are the media you have a big problem on your hands: how do you get accurate reports on issues that would have negative effects of companies from the media when the media relies on the adverts from those very companies to stay alive?

      You can't.

      Medialens ended up discussing this with one of the Guardian editors in April:

      "Ever worked on a magazine launch? The first and only real questions are: who will advertise with in product / Will it be read by people whom advertisers want to reach?" -- Nick Taylor, Guardian Spark magazine editor.

    10. Re:So what? by walt-sjc · · Score: 2, Interesting

      If you want the NY Times content without having to give up any information, then hustle down to the newsstand and actually buy a copy.

      This has nothing to do with content and all to do with advertising.

      FYI, the NYT doesn't really make any money off the newsstand price - that's eaten up in printing and distribution. They make all their money on ads.

      For some bizzare reason, advertisers are willing to advertise without all the detailed market info on radio, television, magazines, newspaper, billboards, etc. but feel it's required on the internet. Just because something is possible doesn't make it required. I know full well why they do this - trying to get the best impact from ad dollars. It doesn't mean that I buy into it (no pun intended. :-) I heard a talk from the DoubleClick CEO a while back where he went into this and the dollars spent by companies like Ford, Pepsi, etc. The dollars those companies are willing to pay per impression on the internet are a tiny fraction as those in other media (TV being the largest.)

    11. Re:So what? by 16K+Ram+Pack · · Score: 2, Insightful
      At a time when people are investing so much effort in defending their "intellectual property", the internet will bring it all down. Not so much because of copyright infringement, but because the distance and cost from information producer to user have both shrunk.

      Old media used to have barriers to entry. You needed distribution networks for newspapers, or the huge expenditure for TV. The net costs little.

      I've heard a lot of people say things like "but how will make any money out of it". And you know what? It's the wrong question.

      Just because a business has existed to provide something doesn't mean that there's a place for that business anymore, or that it can't move from large scale to small scale.

      Also, the choice is much larger. My newsagent has a maximum of something like 500 news sources. The net has thousands and thousands.

    12. Re:So what? by jjhall · · Score: 2, Informative

      They do have that information from regular broadcast outlets. Radio stations get rated by Arbitron. http://www.arbitron.com/ TV stations get rated by Nielsen. http://www.nielsenmedia.com/ I have worked in the radio and TV industries, and have participated in Arbitron ratings surveys after I had left the field. You should see the data that the stations get on their audiences! Nothing as to "Jane Smith listened to your station yesterday at 5:50 PM" but it does say "Your station had 5000 male listeners, aged 24-30, between 5 and 6 PM. 2000 male listeners, aged 18-24...."

      Newspapers and magazines have distribution data for their subscribers as well. They may or may not have age/gender/income type of info, but they definitely have distribution info which can be compared to census data. "The higher income area of town has a 50% subscription rate of 50,000 copies daily, while the lower income area has 25% saturation at 10,000 copies daily."

      That information (whether collected via outside surveys, inside subscription rates, or user registration) is vital to the advertising prices the company can charge. I would not be willing to spend as much for advertising on a radio station that has half the listeners as one that has twice as many in my target audience. It is simple bang-for-the-buck logic.

      The reason why advertisers are willing to pay more for TV ads than Internet ads is simple. TV ads are pretty much captive audiences. Tivo and other PVR users excluded, most people will leave the volume up during commercials, hearing the jingle and brand name bombardment even while they go into the kitchen to get a beer. Web site ads either sit quietly in the background being ignored by the vast majority, or they get up front in your face upsetting you. Can you name, without looking, the ad on the top of the page now? How about the one on the previous page?

      Another problem with Internet advertisement is the duplication of content. If you want to watch the latest Nerds game, you have to watch it on whatever local channel caries XYZ network. With online content, more than likely another source has it too. As an example, a friend sent me a link to an article on a local TV news station's web page. They require registration, so I went to the website for my local newspaper and grabbed basically the same article written by another reporter, without registration.

      I hope this helps shed some light on the subject for you. One of the best forms of advertisement on the net is the viral marketing. Especially when the user has something to gain, besides the content, to give their information. To see an example, click the link in my sig.

  4. Registration only Radio Shack by 192939495969798999 · · Score: 5, Insightful

    Remember how Radio Shack used to always ask for your name/address/etc. whenever you bought anything? I could buy a germanium diode for $1 and get asked the same thing as if I bought a $1000 computer. Registration for news content is like making people key in their address to buy a newspaper from a vending machine. It's just completely ridiculous and unnecessary.
    ------
    new t-shirts

    --
    stuff |
  5. Don't by Zebra_X · · Score: 3, Insightful

    Register, and don't read it. The companies will see this in their traffic stats and realize that registration effects readership reach. They are after all driven by the number of eye balls that grace their sites.

    Using fake data isn't going to help becuase it doesn't lower the traffic volume.

    It's time for some "Virtual Boycotting"!

    1. Re:Don't by poot_rootbeer · · Score: 4, Insightful

      They are after all driven by the number of eye balls that grace their sites.

      Common misconception -- they are driven by the number of dollars that advertisers are willing to pay to get their message into some number of eye balls.

      Online advertisers don't care as much about reaching the widest audience possible as they are about reaching the segment of the audience most likely to result in sales. A site operator can make more money with 10,000 users he knows everything about than he can with 10,000,000 users he knows nothing about.

    2. Re:Don't by peculiarmethod · · Score: 4, Interesting

      Nope. Not true. They manage to get funding because they can show advertising company A that they have plenty of their potential clientel signed up on their system; something you told them by signing up and either filling in options, OR not filling in options. All information is worth something in an age of.. gasp information. It's pure currency.. and can be converted to the real stuff simply by a marketing drone. Not to mention, just the number of people registered with real emails will be a very interesting fact to anyone willing to buy that email list off them. And not, not necessarily for spam. Cross reference, anyone? People are doing amazing things with data mining, and the tendency with corps is to push the limits of legality.. to know the law, and work around it until someone calls foul. So, go ahead, sign up. Not me. I wait for someone else to post a login, a copy of the article, or I read other sources and come to my own conclusion. I'm not going to work for some short sighted companies opinion. One they most likely handed the reporter, anyhow.

      pm

      --
      ** "It's not my job to stand between the people talking to me, and the ones listening to me." -- Pego the Jerk
  6. Free Internet by Beuno · · Score: 2, Insightful

    Isn't the whole idea of the Internet for information to be free?

    1. Re:Free Internet by samael · · Score: 4, Insightful

      There's no 'idea' for the internet.

      There's a bunch of computers all linked together. If people want to give away information they can. If they want to charge for it, they can try to do that too.

    2. Re:Free Internet by the_2nd_coming · · Score: 2, Insightful

      what are you 8?

      anyway, this is not 1993. the internet was visioned as this utopian information repository, but in 1996 that vision was dashed by companies.

      --



      I am the Alpha and the Omega-3
    3. Re:Free Internet by Mad+Bad+Rabbit · · Score: 2, Informative
      Isn't the whole idea of the Internet for information to be free?

      In the case of the New York Times, they have to pay for salary and benefits, phone bills, plane tickets, etc. etc. etc. so their reporters can gather the information and put it in publishable form. If they do not have some source of income (whether it be advertising, subscriptions, or the elusive 'micropayments'), they cannot continue publishing.

      --
      >;k
    4. Re:Free Internet by Oligonicella · · Score: 2, Insightful

      Companies who are comprised of individuals. Many of which have no more than their single or couple owner(s).

      "Companies" is such a meaningless word in this context.

      I think you meant those companies who have banded together as an evil empire to rape and plunder the innocent serfs such as yourself.

  7. Reg-only are annoying by cephyn · · Score: 4, Insightful

    I still resent having to register for newspaper sites. I don't need to register to pick one up at the newsstand, why should I for the site? Demographics blah blah blah but its not like the Chicago Tribune is going to start covering Denver news if a bunch of people from Colorado start reading it. They're going to be about Chicago, no matter who reads it.

    I'm just glad google news has a partnership where you dont have to register when you use their links.

    --
    Moo.
    1. Re:Reg-only are annoying by Anonymous Coward · · Score: 2, Insightful
      >I still resent having to register for newspaper sites. I don't need to register to pick one up at the newsstand, why should I for the site?


      um, because you have to pay to get one at the newsstand? otherwise, what's in it for the newspaper sites to offer for free?

    2. Re:Reg-only are annoying by gilroy · · Score: 4, Insightful
      Blockquoth the poster:

      I don't need to register to pick one up at the newsstand, why should I for the site?

      Of course, they're also giving you the news without asking for 50 cents, either... Registration is the "price" you pay for full access to the online newspaper. Is that too much? Fine, then don't read it... but don't adopt some holier-than-thou attitude just because the newspaper (gasp) asks for something back before it hands over its content.

      If it's a bad business model, they'll go under. But there's no moral high ground here.
    3. Re:Reg-only are annoying by tepp · · Score: 3, Interesting

      Of course, they're also giving you the news without asking for 50 cents, either... Registration is the "price" you pay for full access to the online newspaper. Is that too much? Fine, then don't read it... but don't adopt some holier-than-thou attitude just because the newspaper (gasp) asks for something back before it hands over its content.


      It's different than that. I'd gladly pay 25 cents a day for the Washington Post. But, I'm in Seattle. They don't distribute there. Or rather they only distribute the Sunday Paper - a week late. Bah!

      I'd gladly PAY to get the regular version of the Washington Post. Unfortunately that's not an option. But I know I'm not the only one who's moved away and wants to read their local paper.

      --
      Tepp
    4. Re:Reg-only are annoying by hackstraw · · Score: 2, Informative

      I still resent having to register for newspaper sites. I don't need to register to pick one up at the newsstand, why should I for the site?

      Its a computer thing. Don't know why either. For example, I just bought some tickets from Ticketmaster (thats another topic for another day), and I had 2 choices to get the tickets in the 8 or so that they were on sale.

      1) call on a telephone thingy

      or

      2) go to the website

      If I were able to get through to the website (I know noone that did), I would have had to "create an account" and think of a username and password (I create a new one, every time) and then recieve their spam, plus whatever spam that comes from them selling my email address.

      But if I use the old school technology, aka telephone, I just give them the pertinant information CC#, address, name, etc. And I don't even have to create an account or a password or anything.

      Its a fad. Don't some people here work with websites? I mean, do you ever ask your PHB why users have to create accounts to buy something over the computer when they don't over any other form of commerce?

      Another thing webmasters. Please stop opening links in new windows. The user can do that for themselves.

    5. Re:Reg-only are annoying by Katchina'404 · · Score: 2, Informative

      Although I'd tend to adopt a neutral atitude regarding the issue of reg-only newspapers, I'd just like to point out that (by the very numbers you linked to) :

      NYT Company revenues in Q2 3004 : $ 823.900 M
      Circulation : $ 222.453 M (27%)
      Advertising revenue : $ 552.013 M (67%)
      Other revenues : $ 49.434 M (6%)

      NYT Company Costs and Expenses in Q2 3004 : $ 692.200 M

      In addition : "Operating profit in the second quarter increased 1.3 percent to $131.8 million from $130.1 million in the second quarter of 2003, primarily because of an increase in advertising revenues."

      Nobody said circulation doesn't make any money... But this alone is not enough, and advertising is required to pay for the rest of the expenses and turn in some profit.

      We could argue that circulation by itself doesn't even compensate for 50% of the expenses, and therfore that the expression "advertising is what pays for the paper" is not as stupid as you make it sound.

      --
      Ceci n'est pas une signature
  8. It needs to change by tepp · · Score: 5, Interesting

    It needs to change, and soon.

    I'm tired of registering at every news site I visit. With the populatiry of sites like Fark and Slashdot, I no longer go to only one news site - I visit articles in newspapers in Arizona, Australia, Germany, Maine, in addition to my usual 3 - The Washington Post, the Seattle P-I, and the BBC World News.

    I don't mind registering for my usual 3. I do mind registering when I want to read a single article in the Boston Piccayune. This makes me give up, and go somewhere else.

    An accepatable compromise is to make registration necessary after reading 5 or so articles, instead of for all articles at that site. After all, do their local advertisers really care about someone who is miles away?

    --
    Tepp
  9. Conclusion is a bit weak by Sheetrock · · Score: 4, Insightful
    Here's what I propose: Web publishers should get together to set up a one-stop registration process for everybody. We sign up once and would be done with it.

    It exists, and is called Passport. There was a hue and cry over it because people were worried about a centralized source of information in control of Microsoft about who they are and where they're going.

    Even if you fake the information, it'd be like a super cookie. The best way if he's concerned about privacy is the current way -- stop the computer from broadcasting its IP address everywhere he goes and give a different piece of fake information to every website.

    --

    Try not. Do or do not, there is no try.
    -- Dr. Spock, stardate 2822-3.




    1. Re:Conclusion is a bit weak by David+McBride · · Score: 4, Funny

      stop the computer from broadcasting its IP address everywhere


      Proof that banner adverts pretending to be system messages can work!
  10. How advertisers make money by Marxist+Hacker+42 · · Score: 4, Insightful

    Maybe, but I don't even see advertising on the Internet. I tune it out, like, say, Yanni in an elevator. I also don't understand why publishers aren't more concerned about the integrity of their data -- unless, of course, all they care about is the illusion of accuracy.

    That is EXACTLY all they care about- the illusion that they can target the ads properly, so that they can charge more money for "targeted advertising".

    --
    SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
  11. This story is old... by Electric+Eye · · Score: 2, Interesting

    Seems this guy fromWired has taken cues from Poynter Online (http://www.poynter.org/). They've been discussing this exact topic for weeks already.

  12. Why Is This On YRO? by USAPatriot · · Score: 2, Insightful

    It doesn't strike me as much of a "right" that I get to access content on my terms.

    When you're in someone else's house, you play by their rules. Don't like it, don't register. Simple as that. It's on part of my rights that I get something for nothing.

    --

    Slashdot Moderation: From positive to terrible in 2 "insightful" posts.

  13. Shill accounts. by scowling · · Score: 4, Interesting

    Whenever I go to a newspaper or other media site to read an article and they demand registration, the odds are really good that someone has already registered a 'shill' account with some predictable username and password. Often [site]user@[site].com, with the password [site].

    One day, the time will come when they'll start comparing IP addresses against the registrar of any given account, but until then, I don't bother with my own accounts anymore. To be frank, I can't even remember what I used to sign up (once upon a time) for the LA Times.

    --
    www.kitchengeek.com -- Nosh for
  14. Register name... by hadesan · · Score: 2, Funny
    Doesn't everyone register as bill.gates@microsoft.com when going to these sites?

    Also, won't they lose a majority of their traffic which Slashdot and Google users send to them if no one can index their data for search engines or link to the content...

    Stupidity is not a crime so you're free to go

  15. Re:Innacurate by Hatta · · Score: 4, Informative

    I just plug the desired URL into google and follow the link. That never fails, bugmenot seldom works.

    --
    Give me Classic Slashdot or give me death!
  16. Registration by Anonymous Coward · · Score: 3, Funny

    This would be ok if they had some sort of universal "passport" where I can just type in an ID# and It'll take my information straight out of this "passport" type thing and make my life much much easier.

    It would also be great if said "passport" can hold all my other info, like an address book, my social security number, all credit card information, and every password I'd ever need.

    This passport should also be widely available to everyone, as that's the only way it'll be convenient. It should also be trustworthy and buzzwordy at the same time.

    All I'm saying is that if I gotta register, might as well make it easy for me. If I gotta buy something, may as well be a half-click away. I mean if the interweb is supposed to be for everyone, it better be easy, right? Right? Security? Identity theft? Why the hell would anyone ever do that? I mean we're not terrorists or anything, are we?

  17. tell you what I could live with by zogger · · Score: 4, Insightful

    if I go to a site where I don't want to register (vast majority of them),I *don't*, I don't even use any phony info, I just skip it, and they lose a potential viewer and customer maybe, but I WOULD check off a few boxes indicating any type of ads that I wouldn't mind having on the page. I'm a normal guy, some gadgets and services interest me, I *might* go visit some companys webpage from an ad, just not ads that have zero relevance. Let ME pick, then you don't have to guess! Just give me a quick list to scan, I make my selections, then poof on to the content. No registering needed then, no cookies needed, no transfer of email address, no hard feelings.

  18. Comment removed by account_deleted · · Score: 5, Interesting

    Comment removed based on user account deletion

  19. An alternative to registering... by Maestro4k · · Score: 5, Informative
    There's a site that addresses this problem, it's called Bug Me Not. Just go to it, type in the URL of the site wanting a registration and it'll pull up a generic one that's been submitted. Use that to log in and you can read the article, no personal info given up. It's a community site so if a login stops working another one will be created and added.

    Using Bug Me Not will likely help a lot. When the sites realize that they can't control logins and they have dozends, hundreds or even thousands logged in with the SAME info, they'll know it's not helping them in any way. What'll happen next remains to be seen, but I doubt they'll pull content, it's too ingrained into people's expectations anymore.

    1. Re:An alternative to registering... by Jerph · · Score: 2, Informative

      There's also a Firefox Extension. Very handy.

    2. Re:An alternative to registering... by fatray · · Score: 2, Funny

      Does Bug Me Not require registration?

  20. BugMeNot by shrubya · · Score: 2, Informative

    Over 30 posts and no one has pimped BugMeNot yet?

  21. news.google.com by Anonymous Coward · · Score: 4, Interesting

    All news.google.com needs to be perfect is an option to simply filter out all of the (subscription) articles.

    Michael

  22. Re:Registration only Radio Shack by sqlrob · · Score: 2, Insightful

    The interesting thing is Radio Shack stopped the process, saying it was too annoying to customers.

    Yet now even more places ask.

  23. I disagree.... by Seraphim_72 · · Score: 5, Insightful


    Right now in Minneapolis you can get 13 weeks of the StarTribune for $1.00 a week. $13 for ~3 months of the weekly paper. To buy it from the paper box or the store will run you 50 cents a copy. Now even at the higher rate I don't see 50 cents as actually paying for the content. I would hazard a guess that the .50 is for paper, printing, delivery and a small cut to the seller. The content, I would surmize, is paid by ads. There are ads on the paper site regardless of whether you reg or not. What they want is to sell higher priced targeted ads. What I think we are saying is "Hey, I will look at your background noise, but could we do this a little less personally - after all you can't do this in print, and it is the same information - why is it that online you get more out of me?"

    Sera

    --
    Slashdot, where armchair scientists get shouted down and armchair theologians get modded up.
    1. Re:I disagree.... by aixou · · Score: 2, Interesting

      Ads are the most important source of revenue for almost all media outlets. The larger the readership of a particular media outlet, the more they can get in ad revenue. That is why magazine subscriptions are so low compared to the newstand price ($20 for a year vs $5 an issue for quite a few magazines) -- they really want you as a subscriber so they can provide some solid circulation figures to paying advertisers.

      I assume the same logic is at work for online news sources as well. You'd be surprised how many people give their real info when registering. Yeah sure, wannabe rebel Slashdot readers might put in junk for the info, but I'm sure that most people who want to read the New York Times don't really mind giving a little bit of personal info beforehand.

    2. Re:I disagree.... by TRACK-YOUR-POSITION · · Score: 2, Informative
      Most people, including me, entered real info the first time. Then we found that it would ask again whenever we would switch computers, or sometimes they would just forget the cookies for the hell of it. From then on we just filled in whatever gobble-de-gook is easiest to fill in--usually just pound the keys for random letters.

      Then we get sick of that and go else where for the same news.

      Some of us might use bugmenot, which can even be integrated into your browser, to get past this crap. But for the most part I think people just look elsewhere.

  24. Inaccuracy Factored In by tabdelgawad · · Score: 5, Insightful

    Even if only 25% of registrations are relatively accurate, that's still 25% better targeting of ads than purely random. The papers know this, the advertisers know this, and the pricing of ads reflects this.

    Can I have my 5 minutes reading this article back?

    --
    Imposing Libertarian views on everyone online since 1992.
  25. It's utterly pointless... by Morpeth · · Score: 3, Insightful
    For several reasons the author pointed out.

    I always put into some smart a*s name and info, as do pretty much all my friends (80% of whom are IT types). So any demographic information is really crap. I tell my parents, friends, etc to do the same.

    'Readership' I've probably created 4-5 accounts on the same site b/c I forgot the stoopid uid/pwd and just create another one if I really want to read something. I think any numbers about subscribers/readers are totally off.

    People are busy and cautious. It puts people off - they don't want to give up any information (asssuming they are honest on the forms), or they don't want to be bothered signing up for a site that they don't even know they're interested in. Plus how many freakin uid/pwd combos do I really want to keep track of? Not many.

    I think for posting to bulletin boards etc it makes more sense, so a-holes, harassers, etc can be handled. But when it's non-interactive like just reading an article, I don't see the point (as a user, I understand why the biz does)

    If a site forces a sign-up, unless I REALLY need/want to read something, I'm outta there. Otherwise they never learn anything useful about me, other than maybe some generic machine location info.

    My 2 cents anyhoo

    --

    'The unexamined life is not worth living' - Socrates
  26. Bypass Compulsory Web Registration -- bugmenot.com by hajmola · · Score: 3, Informative

    It's truly a gem. Check it out...

    http://bugmenot.com

    Don't slashdot them. I mean...oh...hmm...

  27. Re:Registration only Radio Shack by SnapperHead · · Score: 4, Interesting

    Thank god they have stopped that ... I complained my ass off everytime I went in there. It was such a hastle.

    I remeber one time I was on a job site 3 hours away, they were the only place around, I had to run in for a screw driver. They asked me 9 million questions, and even more since I wasn't from the area. I explained to them that I was working and needed to hurry back to work. They told me that they can't sell me anything without that information.

    After that, I called rs everyday for 3 weeks bitching about it. I stopped going to rs for a few years after that.

    Now, Strauss auto does this. They go a step futher. If you call on the phone to ask a price on ... lets say, new breaks. They make you answer close to 15 questions. Phone number, email address, mailing address, then the questions that would make sense about the product I was looking at.

    When I went into the store to buy it ... I was asked the same questions again. I told them not to put me in there computer, they refussed. They said its not possiable to even open the register without it. So, of course ... I gave them info such as:

    Joe Smith
    123 Main St
    Sometown, NJ 05555
    (732) 555-1212
    eat@joes.com

    They bitched about it ... I told them that was the only info I was going to give them.

    Now, I understand WHY they ask you SOME of the info. They ask your phone number so they can track what cars you own. Thats great and all ... but I was working on a friends car!

    I have called there corperate office quite a few times, with no result so far. Needless to say, I no longer shop there.

    As far as NY Times goes ... guess what ... I have yet to vist there site since the first time I went there that forced me to sign up. Like many other say, they can do what they want in order for me to get there free content. Ok, fine ... but I get my news from other free sites. Why do I need them ? Hell, they can start charging for all I care ... I will still get my news from elsewhere. Its no skin off my back.

    --
    until (succeed) try { again(); }
  28. Pushback from Google News by Animats · · Score: 5, Interesting
    Google News puts "subscription" after those links that require a login, and usually offers non-subscription alternatives. So there's some pressure from that direction to avoid registration.

    One effect may be to encourage more readership of Government-funded news sites. That's fine, as long as they're not all from the same government. Google News frequently has links to Xinhua, the BBC, the Voice of America, and Al-Jazeera. None require registration.

    It's worth reading all four of those. If all four have roughly the same take on some event, the info is probably correct. If they don't, news manipulation may be going on.

    (It's also amusing to read the Jerusalem Post, which is Israel's equivalent of Fox News.)

    1. Re:Pushback from Google News by Anonymous Coward · · Score: 2, Informative

      They're run by the government of Qatar.

  29. Does this really apply to us? by LGagnon · · Score: 3, Funny

    Slashdotters don't often RTFA anyways. :P

  30. who are the corporate media's customers? by rekt · · Score: 2, Insightful
    from the article:
    By putting their advertisers' interests above their readers', news sites risk alienating their core customers. Without us, there wouldn't be any advertisers to appease.
    This strikes me as obviously wrong. with corporate media, and especially with freely-distributed corporate media, the media company's core customers are not their readers. Their core customers are in fact their advertisers.

    This is one more reason why anyone who cares about the content of the news they read should ensure that they read some non-corporate news sources.

    As a reader, you should demand that your media keeps your interests in mind, not just the interests of people who want to sell you things.

  31. Re:annoying. by tepp · · Score: 2, Interesting

    And i think making people pay for it is even worse... It's just a pain sometimes to have to register to see news and stuff.

    Registering is a pain.

    Paying, is not a pain. I'd gladly pay for unhassled access to my few favourite papers. I'm a firm believer in supporting what you enjoy. I pay for Red Vs Blue, for example. But at the BBC, or at the Washington Post, paying for online content is not an option.

    Instead, every 60 days, they harass me about telling them my age, gender, sexual preferences, virginity score, geek score, pet's geek score.... UGH.

    --
    Tepp
  32. Real address info that works. by RLW · · Score: 4, Funny

    I've heard that the following makes for a good fake name and address to use:
    Alan Ralsky
    6747 Minnow Pond Drive
    West Bloomfield, MI 48322

    1. Re:Real address info that works. by Fulcrum+of+Evil · · Score: 4, Funny

      I prefer the old stand by:
      Jake Blues
      1060 W Addison St
      Chicago, IL 60613-4566

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
  33. For the nytimes yes, for others no by asv108 · · Score: 5, Insightful
    The nytimes is a great resource that provides excellent content free of charge. I registered once probably eight years ago and it hasn't been an annoyance since then. I am accessing their content free of charge, what is wrong with registration. Especially considering they don't even force you to verify the information?

    Now for other sites, I would probably avoid depending on the amount and quality of content. I would certainly not waste the time to register for my local paper's website or something of similar value to me. If you don't think getting access to the nytimes for free is not worth the "hassle" of registering, boycott the nytimes. Otherwise, don't complain.

  34. 1313 Mockingbird Lane by IOOOOOI · · Score: 2, Funny

    Scares most junk mail off.

  35. The difference is... by wiredog · · Score: 2, Insightful

    at a vending machine you're buying the newspaper with a quarter. How do you pay for it online? With information. Or (as at Salon.com) sitting through some advertisement. Advertisers want to know the demographics of the people seeing the ads. At Slashdot that's easy to figure out, at NYTimes or WashingtonPost it's not. Thus the registration.

    1. Re:The difference is... by flink · · Score: 2, Insightful

      That quarter doesn't even offset printing and delivery costs. They just make you pay it to make you feel like you're getting something worthwhile. People take an AP wire story reprinted in the Times more seriously than the free daily because of the brand. Part of maintaining that brand is creating a perception of value.

      From the article:
      By putting their advertisers' interests above their readers', news sites risk alienating their core customers. Without us, there wouldn't be any advertisers to appease. There's no law that says we have to tell them the truth about ourselves, and news is news: I can get it from any number of sources on the Net.

      This is wrong. Advertisers are the customers, readers are the product. The newspaper itself is just a sort of ad delivery vehicle.

      Online, there is much less of a stigma associated with being free. In fact, people are accustomed to getting online content free. It doesn't help your brand to charge. Also there is much less friction to switch brands online, so providers that sell ads should be concentrating on minimizing the hastle potential readers face.

      I also don't understand this obsession with "targeting" adds. Advertisers already know what the demographic of "people who read newspaper X" looks like. I don't see any reason why the online demographic would be signifigantly different, except for maybe being slightly more affluent.

      Conclusion - exising demographic information of print media has served well enough to sell ad space to advertisers for years. Providing an online edition of the media should be a cheap way to increase circulation and thereby increase the value of the product being sold, reader exposure, rather than as a means of creating a new revenue stream with a different pricing model.

  36. Take yourself for an example... by MaelstromX · · Score: 2, Interesting

    If you see a link on Slashdot or Fark for an interesting news story on the newspaper for a city you don't live in, the advertisements on the website (their key source of revenue, far and away surpassing paid subscriptions of any kind) will likely not be relevant to you, as they are tailored for local readers. And since you're just flying by, you're going to ignore the ads anyhow.

    You will click the link, read the story (and probably not even notice the newspaper that is reporting it), and then click "back" when you're done.

    You are not entitled to access the website free of any kind of hinderances like registration -- ESPECIALLY if the likelihood of you clicking on an advertisement is infinitesimally small. The "Boston Picayune", as it were, is not responsible in any way for shelling out for bandwidth and a web staff so that you can read neat news stories without compensating them in any way whatsover.

  37. BugMeNot is Better by Anonymous Coward · · Score: 3, Informative

    Use BugMeNot
    There's even a FireFox extension that will look up a login for you.

  38. Comparing to the Shack is a bit unfair... by Electrawn · · Score: 4, Interesting

    From a former employee:

    As annoying as that was, it was a critical part of Radio Shack's business. Giving a correct name and address would just get you a flyer every month. About 20% of the months business would be people coming in grasping that flyer looking for stuff.

    Radio Shack employees are/were commissioned sales people. The address thing was used to build your business. The idea is you don't goto the Shack, you go see Jason, Bob, Steve...whoever @ the Shack. When people balked at giving name and addresses over purchases, you told em what was being done with them: Company mailing list for a flyer.

    Enter the computer. RS employees are tracked on dolalr per ticket and were tracked on name and address percentage. The computer didn't care if the purchase was $1.00 or $1,000 dollars. If you fell below 90% Names and addresses, you were in trouble.

    The point is, as annoying as that policy was - it brought back many customers. Then Radio Shack started policies that created higher turns on employees and then they had to can the policy...but thats a different story. The registration emails are supposed to generate more subscribers for these papers and we have to see from the financials at the papers if the strategy is working. (I doubt it.)

    -Electrawn

    1. Re:Comparing to the Shack is a bit unfair... by greed · · Score: 3, Insightful
      As annoying as that was, it was a critical part of Radio Shack's business. Giving a correct name and address would just get you a flyer every month. About 20% of the months business would be people coming in grasping that flyer looking for stuff.

      Tough shit. I don't have to be a willing partner in some company's business strategy. I don't have to be polite to cold-call telemarketers, I don't have to be polite to door-to-door trespassers (that "No Soliciting" sign means something), I don't have to read all the billboards on the bus shelters.

      And firms do NOT have the right to my identity. Not even for warranty purposes. Any company which refuses to honor a warranty with a purchase recipt can talk to me about it in Small Claims Court. They're not getting those stupid cards filled out and mailed in, and the store gets squat.

      And if you phone me from my bank, credit card company, phone company, and so on, I'm not going to believe you're who you say you are. Especially if you call from "BLOCKED ID" and cannot transfer me to a supervisor.

  39. Re:Wait a minute... You mean there... by boarder · · Score: 2, Insightful

    Yes, they are called "average" people. You know: those people who don't know what Linux is, don't read /., don't know you can avoid spam, don't know they have a virus/worm. I know a LOT of people who have real logins for NYT and even pay for it just to get the crossword. Just as average computer users blindly open email attachments that contain viruses, they blindly use their real info when registering.

    Even if only half of the registering people on NYT are putting in their accurate info, they are still able to target their ads extremely more effectively than from the almost complete lack of information they get from people buying on the street.

    --
    IANAL, but I play one on /.
  40. bugmenot's popularity will kill it by Heisenbug · · Score: 4, Insightful

    The problem is that bugmenot-type services work better the more people use them -- having one such service is ten times as good as having ten individual services. That means it's centralized, and that means it's vulnerable. Stopping such services in theory is difficult, but stopping any particular such service is easy:

    What'll happen once sites catch on? They'll hire someone like me to spend half an hour writing a script that queries bugmenot for logins to their site, and disables those accounts. Making bugmenot useless won't be very hard.

    Perhaps what we need is a more anonymous version of Passport -- a site that knows how to sign up automatically to a large number of free-reg-required sites, with information that you give it one time. Then when you want to read the New York Times, you go to RegItForMe.com and say "please create an account at [www.nytimes.com] with my (possibly fake) info," which doesn't take any longer than using bugmenot. This way the pan-internet super-cookie privacy concerns of Passport are neatly avoided -- as far as each reg site knows, you're using a local account with them. RegItForMe.com knows which sites you've requested a login for, but not when or how often you go.

    Does that sound feasible?

    1. Re:bugmenot's popularity will kill it by Maestro4k · · Score: 2, Interesting
      • What'll happen once sites catch on? They'll hire someone like me to spend half an hour writing a script that queries bugmenot for logins to their site, and disables those accounts. Making bugmenot useless won't be very hard.
      I suspect this would become an arms race, Bugmenot would find a way to block such things (robots.txt files would probably be ignored but IP access lists wouldn't be hard) and would end up costing the media sites more than it's worth.
      • Perhaps what we need is a more anonymous version of Passport -- a site that knows how to sign up automatically to a large number of free-reg-required sites, with information that you give it one time. Then when you want to read the New York Times, you go to RegItForMe.com and say "please create an account at [www.nytimes.com] with my (possibly fake) info," which doesn't take any longer than using bugmenot. This way the pan-internet super-cookie privacy concerns of Passport are neatly avoided -- as far as each reg site knows, you're using a local account with them. RegItForMe.com knows which sites you've requested a login for, but not when or how often you go.
      Well I already have something similar but it's not a site, it's called AI Roboform. I can use it to quickly fill in my info (even have a bogus info file to use for reg sites) and I control it completely so I trust it. I still use Bugmenot when I can simply because I don't feel like taking the time to reg with bogus info on my own.
      • Does that sound feasible?
      It's feasible but it won't solve the root problem -- people don't want to give out their personal info to any site that doesn't have a legit reason for having it. Advertising demographics is NOT a valid reason for requesting personal info, demographics can be gathered by a signup that doesn't require a person's name, address, etc. If they want to know location just asking for a zip code should be enough for most demographics. If your advertisers wants to know down to the street address, well you should perhaps look for a more realistic advertising partner, they do exist.

      The thing that amazes me is the same sites that want to require registration and ask for everthing short of your blood type are also mostly the sites running stories about identity theft online regularly. Quite a gap there, on one hand warn people to never share their info online except when absolutely necessary, then require the people you're wanting to read the article to give up that info to read it.

  41. Speaking of Google... by saintp · · Score: 3, Interesting
    I use Opera, and I have not purchased it. In the top corner of my browser, small text ads display, enabled by Google, and based on what I'm currently browsing. No registration required.

    Why can't these big news sites do something like that? Track what you read with a cookie and give you ads that relate to the content you're interested in? The NYT would see that I read lots of tech articles, and could hawk computers at me, while giving ads for dictionaries to someone who does the crossword every day. The technology obviously exists, and all it does is connect a browser with a set of preferences, not a person.

    As it is, all the NYT knows about me is that Blonzo T. Yermalloy lives in Anytown, PA. (I live on 1234 No. Fucking way.) How does that help at all? Especially when compared to the alternative?

  42. Grey Lady lives by Doc+Ruby · · Score: 2, Interesting

    Rumors of "the NY Times' loss of prominence across the online medium" have been greatly exaggerated. The current paper issue of _Wired_ includes a foldout graph of hundreds of (mostly unnamed) blogs, ranked by "inbound links" count, indicating the amount of traffic flow from the blog to the "web" sites it "logs". (Tellingly, the feature itself is missing from Wired's website issue.) The NYT is #1, at about 19K links, beating #2 CNN (at about 17K links) by over 10%. Slashdot is #5 at about 9K links (also exceeded by BBC News and the Washington Post); the counts fall off pretty steeply after the first 50 of the 2000 they claim to graph. So Wired's editors show their usual self-contradictions, and the NY Times is both the most influential "blog" on the Net, and no longer prominent on the Net. Sounds like the media biz as usual: controversial for being controversial, and never so wrong as when it reports on itself.

    --

    --
    make install -not war

  43. Re:annoying. by NineNine · · Score: 2, Insightful

    Kiddo, software and journalism are two different beasts. Anybody can code from their living room. Why they do it, I have no clue. But, do you know anybody who is going to fly to Iraq on their own dime, take pictures, write articles, publish their own newspaper, distribute it, for free? And even if someone is willing to do it, there's something called "jounalistic integrity" (ie: the opposite of Slashdot). People have to have some way of trusting said publication. For example, Slashdot, even though it is technically funded, has zero journalistic integrity. If a story is wrong or libelous, nobody really cares. The New York Times, on the other hand, has a lot of integrity, which is why when that lying sack of shit reporter was found out, it was a big deal. A very big deal.

  44. Do they ask for the same info... by neilb78 · · Score: 2, Informative

    Do they ask for the same info when you walk up to a news stand and buy a newspaper? No! Why? Because it would be a pain in the a$$ and no one would want to take the time to fill out the info, they'd be concerned about telemarket & junk mail, and privacy.

    My point is, they don't make you waste 5 minutes to give them this info to buy a regular paper, why make us do it online? We just want fast news. The regular, non targeted ads (just like in the print edition), will do just fine.

    Thank you.

    --
    © 2004 The SCO Group, Inc. All Rights Reserved.
  45. surprized that people don't know better by bigbigbison · · Score: 3, Insightful

    While most of us use fake email addresses and info (or always try slashdot as username and password first) I have seen lots of friends and family members input their real information into those websites. So while the number of people who know better than putting real info into online forms is growing, I would imagine that there are still a majority of users that don't know better. Untill my I can train people like my dad to put in fake information, the registration sites will still be effective.

    --
    http://www.popularculturegaming.com -- my blog about the culture of videogame players
  46. Google adwords model by yow2000 · · Score: 2, Interesting

    Volunteer personal info, because targetted ads are more pleasant and useful than scattergun ads! (think Google adwords and Amazon suggestions).

    This is an incentive for readers to volunteer personal information, at the level they are comfortable with - this self-selected data is more accurate.

    I'm seeing ads that know I'm in Melbourne - and I pay more attention to them). This is key to Google's revenue model (Adwords targetting), and one of the great promises of the internet. Amazon's profile of your interests is seen as a benefit - I haven't heard complaints of that as an invasion of privacy.

    Registration is not equivalent to purchase price, as that price covers printing/distribution, which are not incurred by internet editions (acknowledgment: the parent poster's insight)

    The key is to let the user *choose* the level of personalization - eg: my city, but not my name or my income. This results in *much* more accurate data.... BUT news providers can not afford to value accuracy until their advertisers value it - until then, it's a waste of their effort.

    I think the industry is too immature at present for advertisers to worry about accuracy... they are concerned with more basic stuff, like popularity of the website, and converting leads into sales.... "Does this thing actually work?" it's *still* a whole new ballgame for most advertizers. Accuracy is definitely second to these basics.... Once accuracy is valued, evidence of it will be required (but not at first - initially, voluntary data is self-evidently more accurate than bugmenot data etc).

    sig without a cause

  47. Where do you draw the line? by hudsucker · · Score: 2, Interesting
    How much registration information is too intrusive?

    I've registered for the New York Times, Washington Post, the Belo conglomerate (Dallas Morning News etc.). These sites ask for email address and a small amount of info. Yes, it is annoying, but I can live with it.

    But check out the registration for the Miami Herald. They want:

    • Email address
    • Name
    • Complete home address
    • Gender
    • Year of birth

    But even if you do not opt in to receive emails for any "newsletters", "special deals" or "discount" emails, the fine print says that:

    Occasionally, we will send you email to update you on new features and products from Herald.com and on behalf of our selected partners and advertisers.

    Come on now, I love Dave Barry, but there is no way I'm going to give them permission to spam me!

  48. Geolocation for verification purposes by harmonica · · Score: 2, Insightful

    Can't they use geolocation services like Maxmind, Quova etc. to verify entered information in most cases? If someone enters country=USA / ZIP=90210 and comes from Italy judging from his IP address, the server knows it got screwed and can at least drop the entered information. It doesn't have to deny access, but that way less crap would find its way into the database.

  49. BlockBuster Video and their phone calls... by dnahelix · · Score: 2, Interesting

    ...(at least read the last paragraph)

    Has anyone here received a phone call, usually around dinner
    time, where there was nobody there?

    Recently, I went to the Blockbuster I usually go to and when I
    went to check out, this not-very-nice person says I can't rent
    anything because my phone number is 'no longer valid.' Well, I
    begin telling her that I removed my land line service and was
    only using my cell phone and I was not going to give her my cell
    phone number. Well she starts on about how they need a
    number and I realize that it had only been 4 days since my
    turning off service! I then interrupt her blabbering and ask her
    loudly and forcibly, how did they know my phone had been
    disconnected so soon after the fact. I then asked if Blockbuster
    was one of the companies that used robots to call people in the
    evening, just to see if the phone number works. She then
    looked down at the floor and said she don't really know about
    that. I told her Blockbuster could kiss my ass and that I would
    just go to one of the many other Blockbuster outlets and ask
    about it.
    So, I go to this other Blockbuster and get the same DVD and go
    check out like normal. Well, this guy checks me out no problem,
    so no I'm confused...

    So, after several weeks of going to this Blockbuster, I go just the
    other day, go ring up, and goddamnit if it's not the same bitch
    from the other store telling me my phone number's not valid! She
    remembers me the same time I remember her and I start going
    off on the whole robot phone call thing and I'm not giving her
    my number and apparently she was the only one that
    cared about it anyway. She says she's filling in for the manager
    for two weeks, and she let me check out w/o a phone number,
    but when the manager returns she'll ask about it.

    So, long story short, I hate those fnck!ng robot phone callers
    and that's why I disconnected my phone. And I have found out
    some of the reason why they do it. The robots call every few
    days to make sure you are still there.












    --
    Slashdot Eds Link Anonymous Posts With Logged Posts
    They Are Vermin Feeding On Each Other's Feces.
    I Hate \.
  50. The way Google will die by Bitmanhome · · Score: 3, Interesting

    This is like the path Microsoft will use to beat Google. Microsoft has no problem making deals with other companies, and locking their own content. So over time, big media may disappear from Google, but it will appear on Microsoft Search.

    --
    Not that this wasn't entirely predictable.
  51. Huh. by Anonymous Coward · · Score: 2, Insightful

    Okay, they want to do targeting advertisements. Then why do they need...

    ...my name? They only need this if they want to track what content I, personally, am reading.

    ...my home address? They only need this to send me junkmail and sell my address. They might want to know about where I live for demographical purposes, but they certainly don't need my house number and street name for targeted ads.

    ...my phone number? If they are just using it for demographics all they should need is my area code and maybe my prefix. Nope, they're selling this, too. Or at least using it to sell subscriptions.

    ...my DOB? Give me a break. That combined with my current address, phone, and name, all an identity theft needs at this point is my SSN. If they want to target to my age group, ask my age, or at most, the year of my birth. You don't need to know the exact date I was born.

    Yours sincerely,

    Elwood Blues
    1060 W Addison
    Chicago, IL 60613

  52. Better methods? by glpierce · · Score: 2, Interesting

    Perhaps we just need a simpler, uniform method to provide the critical info. Rather than having to type in 5 different boxes and pick from a list of states, wouldn't it be easier to have a simple alphanumeric code? For instance, 2-letter state, 2-digit year-of-birth, 1-letter sex (for a man in Texas born in 1976, the code would be tx76m). After a few days, it would become as natural as typing a password, and provides too little enough information to get up-in-arms about, but is enough for most advertisers. It would be easier for both user and content provider than having a username and password, and gets nearly as much accomplished.

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    G