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Firefox Seeks Full Page Ad in New York Times

blakeross writes "Join us over at Spread Firefox as we raise funds for the most ambitious launch campaign in open source history. A portion of each donation will go towards taking out a full-page ad in the New York Times celebrating the release. All donors will be listed in the ad, the signatories of a declaration of independence from a monopolized and stagnant web."

23 of 753 comments (clear)

  1. Sheesh... by grub · · Score: 5, Insightful


    the signatories of a declaration of independence from a monopolized and stagnant web

    That type of hyperbole does nothing to help spread free software. I certainly hope the print-ad doesn't lower itself to these levels.

    --
    Trolling is a art,
    1. Re:Sheesh... by PReDiToR · · Score: 5, Insightful

      All the Ad needs is a "Take back the web" picture and some writing underneath saying "Safer and faster than Internet Explorer" then the URL.

      Screw the politics, stick to the facts.

      --

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  2. Why not advertize for FREE on Slashdot? by mi · · Score: 5, Funny

    Disguising it as a news story? Oh, wait... Ooops, never mind...

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    1. Re:Why not advertize for FREE on Slashdot? by }InFuZeD{ · · Score: 5, Interesting

      Because everyone on Slashdot already KNOWS about Firefox. They're targeting average Joe who thinks Internet Explorer is "The Internet".

  3. Re:Public needs to change to make the change... by Cougar_ · · Score: 5, Informative

    Apart from Slashdot, I can't find a page that doesn't render just fine in Firefox

  4. math... by DeusExMalex · · Score: 5, Insightful
    so, a full-page add with the names of all the donors. how do they expect to have anything on that page but people's names? maybe that's what they have in mind, but i would hope for something a little better than

    "...all these people use firefox! switch!"

    nonetheless, it should be interesting to see...

  5. Portion of the donations by Portigui · · Score: 5, Informative
    The poster mentioned that a "portion" of each donation will go towards taking out the add. This made me curious as to what the rest of the donation was going towards and I found this in the FAQ.
    This effort will fund not just the full-page ad, but also a large portion of other launch-related expenses and thus make an important contribution to the Mozilla Foundation's bottom line.
    I also thought it would have been interesting to see a mock-up of what they are intending to submit.
  6. Is Firefox ready? by Dan+East · · Score: 5, Insightful

    Firefox will only get a single shot with most users. If they download Firefox and have any problems with it at all they will go back to IE and never consider Firefox again.

    Firefox is still gaining ground against IE. It may be better to wait a little longer and let Firefox muture a bit more before trying to convert the general masses with this type of advertising campaign.

    Dan East

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    1. Re:Is Firefox ready? by Anonymous Coward · · Score: 5, Interesting

      If they download Firefox and have any problems with it at all they will go back to IE and never consider Firefox again.

      why? Almost ALL people have problems with windows constantly, yet they do not switch to a Mac and never consider Microsoft again...

      you overestimate people.

  7. Re:Ummmm.... by MvD_Moscow · · Score: 5, Informative
    It's called marketing, better something than nothing. If you've got some better ideas send them to the Moz Marketing mailing list.

    http://mail.mozilla.org/listinfo/marketing-public

  8. Re:Public needs to change to make the change... by Nos. · · Score: 5, Informative

    I can't RTFA (/.'d) but for all but the odd website here or there, I find firefox renders as the author intended. I won't say correctly since I believe in most cases, firefox is rendering correctly, just the author/site deesigner wrote for a broken browser (IE).
    I can browse slashdot, do my banking, pay my bills, hit a few of the forums sites I frequent, use several different webmail programs, order flowers for my wife, buy plane tickets, book a rental car, etc. etc. all through Firefox. The odd site that breaks when I browser to it, gets ignored, and I move to the next google result.

  9. Grassroots Marketing by ites · · Score: 5, Insightful

    In this case, the grass roots are doing the marketing...

    It's quite ironic, actually incredibly ironic, that a process that is almost entirely driven by word of mouth would aim for promotion using above the line advertising.

    Personally, and this is just an opinion, I reckon that money would be better spent on wining and dining journalists and trying to get Firefox on the cover of Times Magazine.

    Or, alternatively, try to get Firefox banned for violating obscenity laws. That is usually excellent for publicity.

    But a full-page advert? Seems kind of boring.

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  10. Am I missing something? by revery · · Score: 5, Funny

    Why is a list of names good marketing for Firefox?

    I can just see it now...

    Firefox browser 1.0 released
    Mario "Lightfingers" Frazetti
    Dane "the Gimp" Rostenkowski
    Michael "Code Monkey" Miller
    Peter "Frodo" Fry

    etc...

    1. Re:Am I missing something? by roj3 · · Score: 5, Informative

      actually all the names will be reviewed (by me). We will only be including real, verifiable names.

      I had also thought that some might try to have URLs or "Lisa Simpson" or "Seymore Butz."

  11. Re:Public needs to change to make the change... by jdog1016 · · Score: 5, Insightful

    Actually, unlike IE, pages render correctly in Firefox, including Slashdot. Just because a site isn't done properly and thus isn't displayed in Firefox as it is IE (which apparently will accept horseshit for HTML), doesn't mean that there is anything wrong with Firefox. I understand that this is not exactly what you implied, but it is a common misconception nonetheless.

    On the other hand, there are VERY few pages that display weird in Firefox, with Slashdot being the only prominent example that I can come up with. However, many people are still only developing for IE, which is shit, and thus their pages are shit, and look like shit when rendered correctly in Firefox (though this is rare).

    The bottom line is that you can't wait for the web to change. You have to make it change. Go download Firefox and at some point when browser usage is no longer 95% IE (and it already is much less on some sites), the web will change.

  12. Re:Public needs to change to make the change... by fimbulvetr · · Score: 5, Informative

    BS.

    I login to citibank.com at least once a month. I click the "Sign on to"->credit cards button.
    I login, pay my bill surf, and leave.
    I login to usbank constantly, as well as my local credit union. None bicker about the browser.

  13. Ironically enough... by SeanDuggan · · Score: 5, Interesting
    I work in a DoD installation which uses Common Access Cards to sign in to webpages. Some pages require use of the CAC when I bring them up in IE, but let me straight through with FireFox. Then again, FireFox is the only one that warns me that the sites' security certificates are incorrect or obsolete.

    For now, I've got our IT guy's blessing on running FireFox on my computer, but if they find out that it bypasses their fancy card-based security system...

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  14. Why the Times? by vandelais · · Score: 5, Insightful

    Why not USA TODAY? If the purpose of the ad is to spread awareness AND educate-USA today or the Wall Street Journal would be a better choice. Not to get into an argument about the political leanings of the paper, the Times readership tends to be more informed and better educated about this topic.

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  15. Bullshit by hopethishelps · · Score: 5, Insightful
    Personally I don't care for Firefox as the rest of the web doesn't really support it

    The percentage of all web sites that are designed for Internet Explorer's bugs is tiny and shrinking. Serious companies that depend on their websites for business (banks, Amazon, online stockbrokers) got the message long ago; I haven't found a website that I need that I can't use with Mozilla or Firefox, in quite a long time.

    Cutting-edge web designers, like Eric Meyer, have been leading the way to standards-based pages for years.

  16. Re:Wow nice incenvitve. by passthecrackpipe · · Score: 5, Funny

    agreed - and by the way, do you know how much faster i can read the NYTimes website since I installed Gentoo? My G4 Gentoo PPC is really fast since I included the new "FastRead" USE variable.

    Gent00 R0cks!!

    --
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  17. Re:What is the cost? by roj3 · · Score: 5, Informative

    The ad cost is normally over $100K.. HOWEVER.. there is a special, highly discounted rate for non-profits. The rate is the "advocacy advertising rate."
    There are further discounts when you are flexible on the date that the ad will run. This one will run within a 3 week window.

  18. Re:How much? by roj3 · · Score: 5, Informative

    The Mozilla Foundation is a NON PROFIT organization. 501(c)3.

    The campaign is a fundraiser for the launch of Firefox 1.0. Look.. for $30 you get your name in the New York Times -- the first ever full page ad for Firefox.

  19. Re:Watch out! by goatpunch · · Score: 5, Informative
    Apple ran a great ad in the SJ Mercury when Windows 95 came out. It was a full two pages that just said: CONGRATU.LNS

    Wasn't it the slightly uglier and funnier:

    C:\ONGRTLNS.W95