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Firefox Seeks Full Page Ad in New York Times

blakeross writes "Join us over at Spread Firefox as we raise funds for the most ambitious launch campaign in open source history. A portion of each donation will go towards taking out a full-page ad in the New York Times celebrating the release. All donors will be listed in the ad, the signatories of a declaration of independence from a monopolized and stagnant web."

168 of 753 comments (clear)

  1. Slashdot not Adage? by Lord_Dweomer · · Score: 2, Interesting
    Hmmm.....for a second here I thought I was reading AdAge.

    For a webpage with a lot of members who hate advertising, it sure is interesting to see how many stories about advertising we have and how many slashvertisements we get.

    --
    Buy Steampunk Clothing Online!
    1. Re:Slashdot not Adage? by bersl2 · · Score: 2, Insightful

      Yes, it's advertising.

      However, seeing as many /.ers surely would give a small portion of their income to the Mozilla Foundation, I think we make an exception for this and call it legit news too.

    2. Re:Slashdot not Adage? by linzeal · · Score: 2, Interesting

      Um, look at any product that you already like on amazon or go to a speciality website like MetaCritic and read the reviews, "what other customers bought" and recommended. Who needs advertising anymore when you can go online and read about products from people who actually have used them? I don't trust jack out of a corporation's mouth, any corporation.

    3. Re:Slashdot not Adage? by XMyth · · Score: 2

      I meant new products or products that are new to me at least. I didn't mean to imply that I *trust* what the advertisments say. Only that they are useful in that they make me aware that a product and/or company exist. Then I can research them at sites like MetaCritic (thanks for the link BTW).

  2. Watch out! by Paster+Of+Muppets · · Score: 3, Funny

    Just make sure they don't have the ad opposite a full-page Microsoft one...

    --
    Due to lack of disk space this user has been discontinued
    1. Re:Watch out! by 91degrees · · Score: 2, Funny

      Why? This would probably make the ad more effective.

      MS: Buy Microsoft. What else is there?
      Firefox: Don't! You have a choice.

    2. Re:Watch out! by beacher · · Score: 4, Funny

      It's nice that they're taking out an ad for FireFox, but let me know when they manage to get a full page spread of Samantha Fox

    3. Re:Watch out! by seanadams.com · · Score: 4, Funny

      Apple ran a great ad in the SJ Mercury when Windows 95 came out. It was a full two pages that just said:

      CONGRATU.LNS

    4. Re:Watch out! by goatpunch · · Score: 5, Informative
      Apple ran a great ad in the SJ Mercury when Windows 95 came out. It was a full two pages that just said: CONGRATU.LNS

      Wasn't it the slightly uglier and funnier:

      C:\ONGRTLNS.W95
    5. Re:Watch out! by tsch · · Score: 2, Funny
      Yes it was. It also ran in the Seattle Times, and I put it up on the wall in my room.

      Hanging such a thing up on my wall gave me +5 to all virginity prolonging rolls and -8 to all Sex With A Real Live Girl rolls.

      But it was still worth it.

    6. Re:Watch out! by Invalid+Character · · Score: 4, Insightful
      Anyone have a link to a picture of such an ad page?

      --

      --

      Registered .sig quotient : 1337

    7. Re:Watch out! by sircrown · · Score: 2, Informative
  3. Sheesh... by grub · · Score: 5, Insightful


    the signatories of a declaration of independence from a monopolized and stagnant web

    That type of hyperbole does nothing to help spread free software. I certainly hope the print-ad doesn't lower itself to these levels.

    --
    Trolling is a art,
    1. Re:Sheesh... by PReDiToR · · Score: 5, Insightful

      All the Ad needs is a "Take back the web" picture and some writing underneath saying "Safer and faster than Internet Explorer" then the URL.

      Screw the politics, stick to the facts.

      --

      Do not meddle in the affairs of geeks for they are subtle and quick to anger
    2. Re:Sheesh... by Ford+Prefect · · Score: 2, Interesting

      All the Ad needs is a "Take back the web" picture and some writing underneath saying "Safer and faster than Internet Explorer" then the URL.

      Nah. Needs to be a bit more imaginative. how about...

      Thousands of razor-sharp, spring-loaded mini-adverts for various dubious services which ping out across the room, closely followed by a blast of various virus-laden particles ranging from the common cold to herpes and smallpox. Oh, and a leaking colostomy bag too, for good measure.

      Then, as the reader curses and tries clearing up the mess, a glowing Firefox logo proclaims (in full quadraphonic audio if available) that your internet experience doesn't have to be like that as well...

      --
      Tedious Bloggy Stuff - hooray?
    3. Re:Sheesh... by gl4ss · · Score: 2, Insightful

      *most people are perfectly happy with IE.*

      yet they complain that they get mysterious popups and computer slowdowns they don't want.

      --
      world was created 5 seconds before this post as it is.
    4. Re:Sheesh... by Rev+Wally · · Score: 2, Funny
      (in full quadraphonic audio if available)

      I don't know many newspapers that support quadraphonic audio, or any audio for that matter. It's a friggin' paper!

      --
      LOAD "SIG",8,1
    5. Re:Sheesh... by Gentoo+Fan · · Score: 2, Informative

      I wouldn't mention the speed factor. Even if people install it, unless they activate the QuickStart thing, they'll generally notice that IE loads a lot quicker than Mozilla/Firefox (obvious to techies as IE is partially loaded on boot anyways). Just noticing the difference in load time may cause some suspicion to otherwise openminded web surfers.

    6. Re:Sheesh... by ArsonSmith · · Score: 2, Funny

      Newspapers are a depreciated and out dated medium. It is far to often I look at a newspaper story and say, that happended 18 hours ago, there have been numerous updates sense.

      --
      Paying taxes to buy civilization is like paying a hooker to buy love.
    7. Re:Sheesh... by PhrostyMcByte · · Score: 4, Informative

      On Windows XP you can add /Prefetch:1 to the shortcut target. It makes Firefox load a ton faster, I'm not sure why they don't add it by default..

    8. Re:Sheesh... by ArsonSmith · · Score: 2, Funny

      Ohh, sorry I was kind of trying to be funny to. The ridiculousness of expecting news to be less that 18 hours old was suppose to be funny. Sorry.

      --
      Paying taxes to buy civilization is like paying a hooker to buy love.
    9. Re:Sheesh... by kkovach · · Score: 2, Insightful

      I think we're talking about faster rendering of pages and such. Not application start-up time.

      - Kevin

      --
      The less confident you are, the more serious you have to act.
    10. Re:Sheesh... by Tough+Love · · Score: 2, Insightful

      I should say that I use IE all the time and see no real benefit to wasting my time downloading Firefox

      You enjoy being a trojan magnet?

      I presume you see no real benefit to buckling up your seatbelt either.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    11. Re:Sheesh... by say · · Score: 2, Interesting

      most people are perfectly happy with IE.

      But most people are not aware of the link between IE and [spy|ad|mal]ware. Heck, most users are not aware of said wares. The Firefox ad should put emphasis on that.

      --
      Roses are #FF0000, violets are #0000FF, all my base are belong to you
  4. #186 by bblazer · · Score: 3, Funny

    Just made my donation...#186 according to the receipt. I think that this is going to be a great way to get out the message of browser alternatives. You can put in whatever name you want to be listed. I wonder how many times Bill Gates is going to show up?

    --
    My .bashrc can beat up your .bashrc!
    1. Re:#186 by heytal · · Score: 2, Informative

      from the FAQ:

      # Can I put any text in the ad or just my name?

      All submissions will be personally reviewed. The intent of the ad is to show the strong support Firefox has among the grassroots technology community, so we are only allowing the verifiable names of individuals in the ad. Individual, verifiable names only. Company names, URLs and false names will be removed.

  5. Why not advertize for FREE on Slashdot? by mi · · Score: 5, Funny

    Disguising it as a news story? Oh, wait... Ooops, never mind...

    --
    In Soviet Washington the swamp drains you.
    1. Re:Why not advertize for FREE on Slashdot? by }InFuZeD{ · · Score: 5, Interesting

      Because everyone on Slashdot already KNOWS about Firefox. They're targeting average Joe who thinks Internet Explorer is "The Internet".

  6. Ad by simgod · · Score: 2, Funny

    Maybe we should rename it to Friedefox !!!

  7. Re:Public needs to change to make the change... by Cougar_ · · Score: 5, Informative

    Apart from Slashdot, I can't find a page that doesn't render just fine in Firefox

  8. math... by DeusExMalex · · Score: 5, Insightful
    so, a full-page add with the names of all the donors. how do they expect to have anything on that page but people's names? maybe that's what they have in mind, but i would hope for something a little better than

    "...all these people use firefox! switch!"

    nonetheless, it should be interesting to see...

    1. Re:math... by roj3 · · Score: 2, Informative

      Even just a full column of text in the NY Times accomodates several thousand words.

      Pick up a paper and have a look.

  9. Re:Public needs to change to make the change... by garcia · · Score: 2, Funny

    Hopefully they editors of this full page add will do a better job than the Slashdot editors did.

    And hopefully I won't be one of those editors either :)

  10. Portion of the donations by Portigui · · Score: 5, Informative
    The poster mentioned that a "portion" of each donation will go towards taking out the add. This made me curious as to what the rest of the donation was going towards and I found this in the FAQ.
    This effort will fund not just the full-page ad, but also a large portion of other launch-related expenses and thus make an important contribution to the Mozilla Foundation's bottom line.
    I also thought it would have been interesting to see a mock-up of what they are intending to submit.
    1. Re:Portion of the donations by PhotoBoy · · Score: 2, Insightful

      The website is currently /.ed so I can't check this but who are the people running this scheme? Is it endorsed by Mozilla.org or is it a bunch of guys who want to play on the hearts of open source advocates everywhere to get some free beer money?

      I quick whois of the domain shows it's not owned or hosted on the Mozilla servers, so it just makes me suspicious...

    2. Re:Portion of the donations by lpret · · Score: 2, Informative

      SpreadFirefox.com has been around for quite sometime with the sole goal of...spreading firefox. They hold contests for getting people to sign up, encourage people to put Firefox "stickers" on their website, and provide resources for people to make their own firefox posters. They are a valuable asset to the Mozilla team as well as the entire OSS community.

      --
      This is my digital signature. 10011011001
  11. What is the cost? by earthstar · · Score: 4, Interesting
    just how much does it cost for a full page Ad in Ny times..

    How abt other papers?

    1. Re:What is the cost? by Anonymous Coward · · Score: 4, Informative

      Around $120,000 depending on which section. To get the best part it will easily run you two to three times that.

    2. Re:What is the cost? by roj3 · · Score: 5, Informative

      The ad cost is normally over $100K.. HOWEVER.. there is a special, highly discounted rate for non-profits. The rate is the "advocacy advertising rate."
      There are further discounts when you are flexible on the date that the ad will run. This one will run within a 3 week window.

    3. Re:What is the cost? by heytal · · Score: 4, Informative

      From the FAQ:

      # How much does the ad cost?

      As a non-profit organization, the Mozilla Foundation will receive a highly discounted rate. Being flexible with the placement of the ad and the date that it runs also lowers the cost. ...

      The ad will not necessarily run on the day Firefox 1.0 comes out (November 9), because we get better pricing if we provide a (small) window of time rather than an exact date.

  12. Great work! by SiegeTank · · Score: 4, Insightful

    Hopefully this will boost the popularity of the browser enough to break the 10% browser share mark proper. Congrats to all the donors - this is great work!

  13. Re:Public needs to change to make the change... by the+unbeliever · · Score: 4, Insightful

    The web is definitely stagnant.

    Have you seen the amount of scum you find in most http://www.* links? Scum like that only forms on stagnant water.

    And much like cream, it always rises to the top.

  14. How much? by JordanArendt · · Score: 4, Funny

    A portion of the contribution? Exactly how much of my contribution will go towards the ad? Why not all? Call me cynical, but this sounds like a pretty good way to make some money.

    1. post story on /. about O/S browser needing help.
    2. use 10% of donations towards ad.
    3. PROFIT!!!

    1. Re:How much? by Anonymous Coward · · Score: 2, Insightful

      Close. Don't forget the enormous hosting fee they are going to have now. That is where a portion of your dontion is going. No one ever calculates that into their profit schemes. Amateurs!

    2. Re:How much? by roj3 · · Score: 3, Informative

      spreadfirefox.com is a part of the Mozilla Foundation.

      It's the community marketing initiative.

    3. Re:How much? by roj3 · · Score: 5, Informative

      The Mozilla Foundation is a NON PROFIT organization. 501(c)3.

      The campaign is a fundraiser for the launch of Firefox 1.0. Look.. for $30 you get your name in the New York Times -- the first ever full page ad for Firefox.

    4. Re:How much? by linuxci · · Score: 4, Informative

      What is suspicious about this? The spread firefox website is linked to in recent builds of Firefox (Help > Promote Firefox), Blake Ross is one of the original Firefox developers and has written the Firefox guidebook. The Mozilla Foundation is a non-profit organisation and therefore all money made has to go to furthering the foundation

  15. Marketing for Open Source? by Anonymous Coward · · Score: 2, Interesting

    This will prove to be unnecessary. Firefox's market share is growing and will continue to grow due to word of mouth and techs like myself who are taking the time to install it and show people the benefits of it. Anyone who doesnt know what it is already will not be intrigued by an advertisement but will instead ignore it. These are the same people that find nothing wrong with internet explorer and enjoy the "benefits" of malware without having any clue of what information about their browsing it is phoning home to the developers of the software.

    1. Re:Marketing for Open Source? by savagedome · · Score: 4, Interesting

      The newspaper campaign is not entirely about switching instanatly. Its about 'recognition'.

      Next time the executives are playing golf and one of us techies who was lucky to be there mentions Firefox in some offtopic conversation, the exeucutive might respond: "Right. Right. I remember something like that in NYT a couple of weeks ago. Remind me again in the office tomorrow".

      And then you know that you have made a breakthrough.
      Remember the golden mantra of marketing: Its all about brand recognition.

  16. Wow nice incenvitve. by Penguinoflight · · Score: 3, Interesting

    If I lived in NY I would definatly go for this. Instead of getting a $15 t-shirt this kind of endorsemnt is more unique, and seems like a great way to send the message that Firefox has arrived.

    This ad won't be run until Firefox 1.0 is complete, I hope.

    --
    "And we have seen and do testify that the Father sent the Son to be the Savior of the World"
    1 John 4:14
    1. Re:Wow nice incenvitve. by GreyWolf3000 · · Score: 2, Informative

      The NYT is read pretty much all over the free world.

      --
      Slashdot: Where people pretend to be twice as smart as they really are by behaving like children.
    2. Re:Wow nice incenvitve. by passthecrackpipe · · Score: 5, Funny

      agreed - and by the way, do you know how much faster i can read the NYTimes website since I installed Gentoo? My G4 Gentoo PPC is really fast since I included the new "FastRead" USE variable.

      Gent00 R0cks!!

      --
      People who think they know everything are a great annoyance to those of us who do.
    3. Re:Wow nice incenvitve. by Fnkmaster · · Score: 3, Insightful
      As the other reply hints, this has nothing to do with New York. The New York Times is the traditional place where large scale annoucement-advertisements are made by American companies because of the size of its readership (large), the composition of its readership (mostly well-educated, upper middle-class, etc.), and the location of its readership (everywhere in the US and around the world). Furthermore, because of its general position of respect in the world of journalism, the New York Times is considered a thought-leading paper in many respects.


      And other serious journalists? They often read the New York Times too.


      As for the question of how to design and present this ad, and whether Firefox is ready for this ad, I am less certain. I love Firefox, but it still misrenders my favorite Internet time-suck, Slashdot. This is a pretty major and obvious rendering bug, and the stubborn-ass Mozilla people seem to think that this or it's dependencies shouldn't be listed as an Aviary-1.0 blocker. Utterly inconceivable - and yes, that word does mean what I think it means. How can I recommend a browser to my friends, family, and now the entire Western world that I still find annoying to use on a daily basis and whose drivers refuse to acknowledge a critical 1.0 bug?


      Furthermore, what is this shit about putting everybody's name in the NY Times? Nobody wants to see an ad with a thousand names across the bottom. If you want to put names on it, put some names and quotes that will at least sound like they have credibility to the generally-intelligent-but-non-technical-elite audience. This sounds like an ego exercise instead of a real advertising campaign. I don't want MY name on a tiny corner of a full page ad, I'd rather just have an acknowledgement somewhere on the Mozilla.org webpage thanking me for supporting their launch. Furthermore, if I am helping finance this launch, I want to see what I'm buying. Show me the money... err.. the ad copy, and I'll consider helping to fund it. I sure hope if you are going to put this much money into it, you did actually get somebody who understands how to design impactful print ads for this audience to design it, right? Right?

  17. Is Firefox ready? by Dan+East · · Score: 5, Insightful

    Firefox will only get a single shot with most users. If they download Firefox and have any problems with it at all they will go back to IE and never consider Firefox again.

    Firefox is still gaining ground against IE. It may be better to wait a little longer and let Firefox muture a bit more before trying to convert the general masses with this type of advertising campaign.

    Dan East

    --
    Better known as 318230.
    1. Re:Is Firefox ready? by Anonymous Coward · · Score: 5, Interesting

      If they download Firefox and have any problems with it at all they will go back to IE and never consider Firefox again.

      why? Almost ALL people have problems with windows constantly, yet they do not switch to a Mac and never consider Microsoft again...

      you overestimate people.

    2. Re:Is Firefox ready? by Exquisitor · · Score: 2, Insightful

      I think DanEast is right, if people have a single little problem they can't get rid off within 1 minute, they'll turn away from firefox. The example with the Macs is different, because when they buy a Mac, and then get a problem whith it, they'll try to solve it, because they spent money for it. Firefox is for free, so people will trash it if they can't handle it easy.

    3. Re:Is Firefox ready? by Gudlyf · · Score: 2, Informative

      One of the biggest problems I can see normal MIE users getting frustrated with is the lack of automatic support for the neato buttons on the Microsoft Natural Keyboard line. Some buttons work, others simply do not (or at least not without the tweaking a casual web user cares to mess with). Of course, we all know that's not Firefox's fault really, but normal users of MIE don't care who's fault it is -- it worked automatically in MIE, and it doesn't in Firefox. Buh-bye Firefox. :-(

      --
      Trolls lurk everywhere. Mod them down.
    4. Re:Is Firefox ready? by _Sprocket_ · · Score: 4, Interesting


      Firefox will only get a single shot with most users. If they download Firefox and have any problems with it at all they will go back to IE and never consider Firefox again.


      Nothing is ever completely ready. If you want to wait for absolute perfection, you'll never make it in to the world.

      Furthermore, technology doesn't have to be 100% to become widely adopted. If you look through the relatively short history of IT alone, you'll find plenty of examples where something not quite perfected became widely adopted and examples of elegant technologies never gaining a foothold.

      The questions Firefox advocates have to ponder is if Firefox is Good Enough and is IE (not to MS bash, but that's the competition) market / mind share showing cracks. I believe the answer to both is 'yes'. YMMV.


      Firefox is still gaining ground against IE. It may be better to wait a little longer and let Firefox muture a bit more before trying to convert the general masses with this type of advertising campaign.


      Experience is subjective. But I'm seeing Firefox more often these days. My household uses Firefox when they would refuse to fire up the old Mozilla even after I installed it. I see Firefox on more and more desktops... even those who are fairly strong Microsoft fans. And I've over-heard conversations among non-techies where Firefox was recommended several times.

      None of this is earth-shattering. And it doesn't eliminate the bugs and issues facing Firefox. But it does show an adoption rate that I just didn't see with the old Mozilla. And that implies that Firefox is getting something right that neither Mozilla or IE did or does.

      Firefox has a chance to take it's shot right now. It might be a risk. But there are indications that the time is right. And if it doesn't take its shot now, when it has its chance and standards are still mostly open and adhered to, it may not have that chance in the future.
    5. Re:Is Firefox ready? by Florian+Weimer · · Score: 2, Insightful

      How is this a problem all of that works in firefox on windows and on linux. In linux you have to have mplayer plugin for windows media.

      It's of questionable legality. If it isn't right now, it will be made illegal in the future, because it undermines the industry's DRM efforts.

      We need open content in open formats. Content that you can legally view on your computer, no matter what software the computer is running. We don't need content that can be viewed only because law enforcement, copyright holders, and patent owners seem to look the other way.

    6. Re:Is Firefox ready? by JanusFury · · Score: 2, Insightful

      This is an important consideration. I would love to support the Mozilla foundation in placing an ad like this, because I've been using Firefox and Mozilla regularly for a long time, but...

      My primary machine can't run Firefox 1.0PR. Previous versions of Firefox ran, but were extremely unreliable, and 1.0PR won't even start up - Yes, I've nuked my profile, etc... It's some sort of compatibility issue. I've had similar problems with Firefox on other machines, albeit rarely. Mozilla Suite still works fine, however, so I use that.

      So, my point? I think Firefox might not be ready for a marketing campaign like this. It might be wise to wait until reaching maybe version 1.1, so that people's first impression is a good one, instead of people getting the same impression about 1.0PR that I got - the impression that it's buggy, incomplete, and hacked together. (I know it's not, but it sure looked that way - I couldn't even close it, it required an End Process in my task manager).

      --
      using namespace slashdot;
      troll::post();
  18. Re:Public needs to change to make the change... by Sheetrock · · Score: 2, Insightful
    I would like to suggest that Firefox won't be the player until it can properly render most of the web, broken or not.

    After all, the W3C standards are effectively recommendations. We're all using something that isn't fully-conformant. So it's really up to the Firefox team to put together something that can properly interpret what's out there rather than to wait for what's out there to become perfect or at least not crash their browser at every sixth page.

    --

    Try not. Do or do not, there is no try.
    -- Dr. Spock, stardate 2822-3.




  19. Re:Ummmm.... by MvD_Moscow · · Score: 5, Informative
    It's called marketing, better something than nothing. If you've got some better ideas send them to the Moz Marketing mailing list.

    http://mail.mozilla.org/listinfo/marketing-public

  20. Re:Public needs to change to make the change... by Nos. · · Score: 5, Informative

    I can't RTFA (/.'d) but for all but the odd website here or there, I find firefox renders as the author intended. I won't say correctly since I believe in most cases, firefox is rendering correctly, just the author/site deesigner wrote for a broken browser (IE).
    I can browse slashdot, do my banking, pay my bills, hit a few of the forums sites I frequent, use several different webmail programs, order flowers for my wife, buy plane tickets, book a rental car, etc. etc. all through Firefox. The odd site that breaks when I browser to it, gets ignored, and I move to the next google result.

  21. Grassroots Marketing by ites · · Score: 5, Insightful

    In this case, the grass roots are doing the marketing...

    It's quite ironic, actually incredibly ironic, that a process that is almost entirely driven by word of mouth would aim for promotion using above the line advertising.

    Personally, and this is just an opinion, I reckon that money would be better spent on wining and dining journalists and trying to get Firefox on the cover of Times Magazine.

    Or, alternatively, try to get Firefox banned for violating obscenity laws. That is usually excellent for publicity.

    But a full-page advert? Seems kind of boring.

    --
    Sig for sale or rent. One previous user. Inquire within.
    1. Re:Grassroots Marketing by adrianbye · · Score: 2, Interesting

      I hope they've got someone who understands direct response marketing helping out.

      - they should have a unique firefox URL listed in the ad, so they can track downloads from the ad to determine the effectiveness. This should be a unique DOMAIN, not just a path, because many people strip off the path when its used in print advertising.

      - they should consider running 3-4 different versions of the ad in the NYTimes (the NYTimes should be able to offer this), each to a different URL, and compare downloads per ad.

      - the pages need to be optimized so its clear, quick and easy for users to get to a download

      - why start with the NYtimes? Why not try some cheaper media first (like local newspapers), to see how the responses are.. and if it works, to scale up to more expensive papers like the NY times.

      When you have actual metrics, you know the usefulness of the campaign. You can say "our $20k spent resulted in 50k downloads, want to contribute to our next campaign?"

    2. Re:Grassroots Marketing by lpangelrob2 · · Score: 4, Funny
      Or, alternatively, try to get Firefox banned for violating obscenity laws...

      Something about an officially branded Firefox Stripper... Oooh! We could market it in Playboy! For porn! And we can show people's favorite porn pages! Without popups!

      (That was meant to be funny, but now it's starting to look kinda legitimate... :-)

    3. Re:Grassroots Marketing by Fnkmaster · · Score: 2, Informative
      I don't think a typical DR print ad is appropriate for this context - they are running a one-off publicity stunt here, not a regular DR advertising campaign where metrics matter. Half the point of this is the publicity they will get by saying they are doing this in advance. Having a full page in the NYTimes isn't about effectiveness per dollar, it's about the mindshare of the paper and the audience you are reaching. If you aren't running this as a launch announcement, but as a follow up to a campaign test in local papers, it rather loses its cool factor, surprise factor, etc.


      But in general, if you were running a traditional advertising campaign, you DR metrics are a good list of points to keep in mind.

  22. For the computer illiterate by dreadfire · · Score: 3, Insightful

    This is a great move by Mozilla. Here are a few reasons.. 1. A good majority of people only know of Internet Explorer. They find it easy to use, and don't really have any problems with it. 2. What most of the people don't know is that there are major problems with security, and given that a lot of people do use it for bills online, shopping, etc. 3. The current stream of IE issues have made people more aware that they need to switch something more secure, but they really don't know what to switch to. 4. Wahla! They have Firefox, a credible, easy to use, and most importantly secure web browser that is starting up the browser wars all over again. With the ad, Firefox is going to get much more needed publicity and help changing a lot of things in HTML and the browser wars.

    1. Re:For the computer illiterate by Carcass666 · · Score: 2, Insightful

      A good number, perhaps a majority, of users who use IE are completely unaware they are using it. They'll say "I'm getting onto the Internet" or "I just run Yahoo" -- stuff like that, kind of sad, really. They don't know Internet Explorer is the problem, let alone that they're using it.

      Although people are aware there are security problems due to news reports in the mass media, they are rarely attributed to Internet Explorer vulnerabilities. Usually the culprit is a "dangerous worm" or it sometimes gets as specific as "Windows".

      The ad isn't going to change any minds unless it plainly spells out in plain language the dangers inherent in Internet Explorer. It might be helpful to provide a URL to a site which exploits some of these vulnerabilities, as well as provide a download link for Firefox.

      Unfortunately, without the capacity for centralized management, corporate IT will stick to IE, and that's a least as big of a problem to get Firefox implemented as lack of brand recognition.

    2. Re:For the computer illiterate by pkcs11 · · Score: 2, Insightful

      The great number of user use IE because it's already there, pre-installed. They aren't going to go out of their way to download another browser simply because a 1 page ad in the Metropolitan section of a newspaper touts a couple features that they aren't sure benefit them or not. It's cute though.

      --
      "I have an odd craving to whisper about those few frightful hours in that ill-rumored and evilly shadowed seaport of dea
  23. Re:Public needs to change to make the change... by Sc00ter · · Score: 2, Interesting
    Citicards won't let you login unless you're using IE. Of course you can fake it out using the User Agent Switcher extension. Stupid part is, it renders just fine if you tell it you're using IE. But if you try anything else you get an error message.

  24. uuummm... by bmalnad · · Score: 2, Funny

    Why'd you have to pick a liberal weenie hippy paper like the NYT? Put it in the NY Post!

    --
    Free Scotland!
  25. Slashdotted by Lehk228 · · Score: 3, Informative

    Will you be a part of the open source legacy?

    NY Times Ad CampaignLet's mark the launch of Firefox 1.0 with a community marketing campaign that will take the buzz around Firefox to the next level: the first-ever, full-page advertisement in a major daily newspaper created and paid for by the open source community.

    Here is how it works:

    * The full-page ad will include the names of everyone who supports the campaign along with a message about the benefits/features of Firefox.
    * The campaign will act as a fundraiser to support all Firefox 1.0 launch activities, not just the ad itself.
    * An individual contribution of $30 will get your name included in the ad ($10 student rate).
    * Special recognition -- Community Champion -- will be given to people who enlist 10 of their friends in this campaign. (These folks have a shot at having their name in the lower half of the ad.)
    * There are also two packages available for businesses to participate.
    * If you have a Spread Firefox account, you will receive 100 sfx points per name slot that you purchase or refer.
    * The goal: sign up 2500 names!
    * More questions? Check the FAQ.
    * Ready? Click the newspaper on the upper right to join in!

    We (sfx members and Firefox users) will only ever have one Firefox 1.0 launch -- this is it! Let's take the world by storm.

    PS: The buzz about this campaign is already starting. Check out the story on eWeek!

    PS2: Thanks to everyone who's uploaded images showing how you're spreading the fire. Keep those images coming!

    --
    Snowden and Manning are heroes.
  26. Re:Public needs to change to make the change... by Enonu · · Score: 4, Informative

    Wow, talk about pessimism.

    Every single person I've converted to Firefox from IE has been more than pleased. All the techies I know have already converted, and the newbies appreciate Firefox's clean-cut, easy-to-use interface just as much if not more than IE's. It's also been shown by numerous studies across the web that Firefox/Mozilla has sizable market share now, making it force to drive the web. For example, w3Schools reports 17% for October of this year.

    In other words, I already see the public making the change you think isn't happening. I also believe that it's only going to get better from here.

  27. Mostly go ignored.. by Sc00ter · · Score: 4, Insightful
    How many people are going to look at that and go "why would I use this Firefox 1.0 when I have Internet Explorer* 6

    * - replace Internet Explorer with "the internet" for most users.

    1. Re:Mostly go ignored.. by BigGerman · · Score: 2, Interesting

      my father-in-law is pushing 70 and started using computer just a few months ago. I just rebuilt his PC and put Firefox in (under nice INTERNET icon). Yesterday he mentioned to me how fast and junk-free "Internet" became on his comp. And then I showed him the tabs...

  28. The advertisers might want to tone it down a bit.. by JohnTheFisherman · · Score: 4, Insightful

    I've been using Mozilla and later Firefox for quite a while now - I like it - but the bitter partisan political stuff is just a big turn off for many people. If you assault them with all sorts of insults to their PC, their OS, and even the web browser that works at least acceptably well for many of them, they'll probably write it off as some zealous partisan attack.

    The people who hate hate hate MS and/or IE have already moved on. I'm sure they'll cheer the ad, but that's a big waste of money.

    SFF's site is /.ed right now, and they didn't seem to have the ad up anyways, but I hope it's a bit more subdued than the summary.

  29. Re:Why? by Astadar · · Score: 3, Informative

    Actually... the Mozilla Foundation is a non-profit, 501(c)3 corporation.

    http://www.mozilla.org/foundation/donate.html

    --
    --Coming up with something clever... please wait...
  30. WSJ would be better by WindBourne · · Score: 4, Insightful

    that is read heavy by the business community.

    --
    I prefer the "u" in honour as it seems to be missing these days.
    1. Re:WSJ would be better by roj3 · · Score: 2, Informative

      Agreed..however their advocacy ad rate is higher than the NY Times.

    2. Re:WSJ would be better by globalar · · Score: 2, Insightful

      From the article, this seems far less targeted publicity and more an expression of a community of users. The latter is more genuine and true to spirit, but the former is arguably more effective.

      Personally, I would go with the targeted, simple approach. Make people think about Firefox - forget a list of names, 1.0 version, or the MS monopoly. Communicate for your audience, not for yourself.

  31. Am I missing something? by revery · · Score: 5, Funny

    Why is a list of names good marketing for Firefox?

    I can just see it now...

    Firefox browser 1.0 released
    Mario "Lightfingers" Frazetti
    Dane "the Gimp" Rostenkowski
    Michael "Code Monkey" Miller
    Peter "Frodo" Fry

    etc...

    1. Re:Am I missing something? by roj3 · · Score: 5, Informative

      actually all the names will be reviewed (by me). We will only be including real, verifiable names.

      I had also thought that some might try to have URLs or "Lisa Simpson" or "Seymore Butz."

  32. Mozilla instead of Firefox by Nutria · · Score: 2, Interesting
    Hmmm.

    What's the big deal about Firefox? It uses just as much RAM as the Mozilla browser does.

    Debian (which I use) has shown that the Mozilla browser, mail, chat & composer can be broken into separate packages. That's what the big deal about FF is supposed to be.

    The things that I really like about Mozilla are:
    • The Google "Search Bar" is the same as the nice, wide address bar, whereas the FF Search Bar is tiny.
    • The Mozilla View->"Text Zoom" is much more granular than FF.


    If FF used significantly less RAM than Mozilla, I'd put up with it's deficiencies, though.
    --
    "I don't know, therefore Aliens" Wafflebox1
  33. Re:Public needs to change to make the change... by Cougar_ · · Score: 2, Interesting

    Hmmm, one of the main reasons I switched TO Firefox is because IE crashes every time I try to close it. It then pops up its "I've crashed" window, with a click OK to restart IE button. Means closing IE is a multi-stage process for me.

    Yes, I have all the latest service packs/updates etc.

  34. Hang on... by sorrowfloats · · Score: 2, Funny

    An ad for an internet browser in the print edition of a newspaper that has an online counterpart? Hummmn, at least it will look good framed on the wall, I guess...

  35. Re:Public needs to change to make the change... by Mant · · Score: 4, Insightful

    I know there was that slahdot article recently about malformed HTML crashing browsers, but claiming it crahses every sixth pages is an over exageration of staerring proportions.

    I use firefox all the time, and I've not found any actual web page that crashes the 0.9 - 1.0PR versions.

    The only page I've found with rendering gliches is Gamespot, that flickers all over the place while loading, but is OK once done. My Slashdot problems have stopped since 1.0PR.

    It already can properly render most of the web. Also if a web page is actually broken, there is no way to properly render it. At best you can best guess what maybe it is supposed to be.

  36. Re:Public needs to change to make the change... by jdog1016 · · Score: 5, Insightful

    Actually, unlike IE, pages render correctly in Firefox, including Slashdot. Just because a site isn't done properly and thus isn't displayed in Firefox as it is IE (which apparently will accept horseshit for HTML), doesn't mean that there is anything wrong with Firefox. I understand that this is not exactly what you implied, but it is a common misconception nonetheless.

    On the other hand, there are VERY few pages that display weird in Firefox, with Slashdot being the only prominent example that I can come up with. However, many people are still only developing for IE, which is shit, and thus their pages are shit, and look like shit when rendered correctly in Firefox (though this is rare).

    The bottom line is that you can't wait for the web to change. You have to make it change. Go download Firefox and at some point when browser usage is no longer 95% IE (and it already is much less on some sites), the web will change.

  37. Re:Public needs to change to make the change... by fimbulvetr · · Score: 5, Informative

    BS.

    I login to citibank.com at least once a month. I click the "Sign on to"->credit cards button.
    I login, pay my bill surf, and leave.
    I login to usbank constantly, as well as my local credit union. None bicker about the browser.

  38. What they really need... by scifience · · Score: 2, Funny

    I think what they really need over at SpreadFirefox is not more donations, but more servers and more bandwidth.

  39. Ironically enough... by SeanDuggan · · Score: 5, Interesting
    I work in a DoD installation which uses Common Access Cards to sign in to webpages. Some pages require use of the CAC when I bring them up in IE, but let me straight through with FireFox. Then again, FireFox is the only one that warns me that the sites' security certificates are incorrect or obsolete.

    For now, I've got our IT guy's blessing on running FireFox on my computer, but if they find out that it bypasses their fancy card-based security system...

    --
    This sig has absolutely no significance and serves only to take up screen space and waste the time of the reader.
    1. Re:Ironically enough... by Tobias+Luetke · · Score: 4, Funny

      Maybe a security system which isn't the equivalent of a locked door in a corn field would be in order.

    2. Re:Ironically enough... by Anonymous Coward · · Score: 3, Insightful

      Seriously, this is nuts. This is not the fault of Firefox. This means that they are relying on client-side enforcement of security, rather than server-side enforcement for authentication and authorization. Which is just broken.

    3. Re:Ironically enough... by dzelenka · · Score: 3, Funny

      I was picturing the toll both in Blazing Saddles.

      "We're going to need a shitload of dimes!"

      --
      Bah!
    4. Re:Ironically enough... by Jah-Wren+Ryel · · Score: 3, Funny

      This is the DoD we are taking about. You haven't seen management by ostrich (head in the sand, ass in the air with bullseye target painted on) until you've worked at the DoD.

      --
      When information is power, privacy is freedom.
  40. Re:Public needs to change to make the change... by afidel · · Score: 2, Insightful

    Then switch to another bank. I know that my bank Fleet Boston/Bank of America's website renders and functions just fine in Mozilla, and has ever since I put in a ticket requesting that they fix the one page that had problems when I first signed up. If your bank tells you that you can not use the browser of your choice then tell them you will take your business otherwise. With one million downloads in under 100 hours it's not an insignificant amount of business to turn away.

    --
    There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
  41. Re:Public needs to change to make the change... by gtpilot · · Score: 3, Informative

    "Firefox will not be THE player until the day that people start writing pages that work under Firefox, ignore IE's "quirks""

    This simply is not true. There are certainly sites out there that have problems on Firefox, but to say that they are few and far between is an overstatement to me. I almost never find one. And when I do, that is why there is the ieview extension.

    Almost all page designs that are coming onto the web now are heavily CSS based, so "the latest and greatest" often works just find on firefox. Also, most page developers never really stopped designing for netscape as well, which saves firefox a great deal of the time.

    The one or two times that I have run into a page that does not work on firefox does not even measure next to how much better the browser is for surfing the net.

  42. there are lot of pages.. by earthstar · · Score: 2, Interesting
    There are a lot of pages that render bad in firefox apart from slashdot.org.

    Take for example Yahoo mail itself.Although it doesnt do a bad job of it like opera,its not near the perfect rendering of yahoo mail by IE.

    As for overlap of text over each other , I have seen it happen over dozens of pages..

    It also does a bad job in some sites where forms have to be filled - the form spaces go haywire,wont submit etc...but works well in IE.

    Infact one of Firefox's own page had overlapping problems..I dont remember the link,but i had posted that link in one of my earlier comments [ If you can see my entire comment history:"Firefox messes up its own page" is the subject i think ]

    For sites I am sure are secure, its better to stick with IE,because the webpage seems to render so prefectly in IE than in FF.You might have noticed this difference in many sites.May be because most sites are developed with IE in mind,but then thats the way it displayed in FF.

    Many a time,I have filled forms with all details and hit submit,but wont work.then i switch to IE fill it again , it works flawless.Thats real iritation for me.

    And you say " Apart from Slashdot, I can't find a page that doesn't render just fine in Firefox "......

    huh

    1. Re:there are lot of pages.. by cayenne8 · · Score: 4, Insightful
      " The little bar that allows you to insert rich text (or is it HTML?) isn't present in Firefox."

      Hmm....maybe this is a feature? Email is supposed to be plain text....

      :-)

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  43. False. by kapella · · Score: 3, Informative

    Seriously, people. Facts are facts.

    From http://www.mozilla.org/foundation/:

    The Foundation has been incorporated as a California not-for-profit corporation to ensure that the Mozilla project continues to exist beyond the participation of individual volunteers, to enable contributions of intellectual property and funds and to provide a vehicle for limiting legal exposure while participating in open-source software projects.
    [...]
    The Mozilla Foundation is a California non-profit corporation exempt from federal income taxation under IRC 501(c)3. Donations are tax deductible.

  44. It has to be said, mod redundant if you want. by xutopia · · Score: 4, Insightful

    When will slashdot have standard compliant XHTML/CSS code?

    1. Re:It has to be said, mod redundant if you want. by ricotest · · Score: 3, Informative
      When someone gets around to writing it.

      By which I mean someone outside of Slashdot, as they don't care enough to do it themselves.

      I've heard of 2-3 different projects to turn it into CSS, and I know that Slashdot is "working with" one in particular. You should see some results soon, but remember:
      • Changing every single page on the site to CSS takes a lot of work
      • The layout needs to be tested on multiple browsers, which takes a lot of time (and work)
      I'm looking forward to it, though. It'll be even easier to change the colour scheme of the IT section with a Firefox userContent.css, and should take a lot less effort to render. Mobile phone and print versions will be easier to produce, too.
  45. Re:Public needs to change to make the change... by garcia · · Score: 3, Interesting

    Talk about facts. My website which is mostly hit from slashdot referrers throughout the day has stats that look like this:

    1 12576 38.70% MSIE 6.0
    2 12435 38.27% Mozilla/5.0

    Now, I realize that browsers can fake this information but let's assume that it's basically correct. Just about any hit that comes from a referrer outside of slashdot is not Firefox/Moz.

  46. Why the Times? by vandelais · · Score: 5, Insightful

    Why not USA TODAY? If the purpose of the ad is to spread awareness AND educate-USA today or the Wall Street Journal would be a better choice. Not to get into an argument about the political leanings of the paper, the Times readership tends to be more informed and better educated about this topic.

    --
    Game: Player 'Donald J Trump' now has AI skill level 'experimental'.
    1. Re:Why the Times? by johndeeregator · · Score: 3, Interesting

      With this line of thinking, we should instead be taking out ads on KFC buckets.

    2. Re:Why the Times? by BlindRobin · · Score: 2, Funny

      Because th Times has a very broad Nation Wide readership that actually spans a very broad demographic. Wheras no one bright enough to tell the difference between thier browser and their desktop actually "reads" USA Today other than giving a quick glance at the sports after they trip over it on the way out of thier hotel room. Mostly because there isn't a lot there to actually read. USA Today is utterly worthless...

  47. After 2500+ names, how much room will be left? by ThinkTiM · · Score: 2, Interesting

    Sounds like a good idea - but putting peoples names on the ad sounds a bit silly. How much room would 2500+ names take up on a page if they are even a slightly legible?

  48. Re:OT: About your sig by PalmerEldritch42 · · Score: 2, Insightful

    I think, when he typed "Dr. Spock", he actually meant "Yoda".

    --
    Ceci n'est pas une sig.

    :wq!

  49. Re:Public needs to change to make the change... by Anonymous Coward · · Score: 2, Interesting
    Well I switched and was happy with it for 3 or 4 months. But I've since switched back to IE. It was around the time SP2 came out that I switched back. I won't be switching back to Firefox anytime in the conceivable future. The problems:

    * Firefox can't render custom scrollbars or formfields
    * Having to ditch extensions entirely everytime there's an upgrade
    * Having to restart the browser everytime you install an extension
    * Adblock doesn't block ads nearly as well as IE with Admuncher installed (it even blocks text ads!)
    * The TalkBack agent appears way too often for my tastes.

    The only reason I switched in the first place was tabbed browsing. The way I have IE configured it already blocks popups (Google Toolbar) and Ads (Admuncher or custom hosts file.) But you can get SlimBrowser or Avant Browser now and they'll add tabbed functionality to IE. But what I do is just have multiple instances of IE open on the taskbar. Who cares when you have a gig of RAM? And I'm sure IE7 will add tabs.

    Chess_the_cat. Banned. Again.

  50. Re:Slashdotted !!!! by Flashbck · · Score: 2, Informative

    Ahem! That is a very incorrect link. If you want to see the REAL google cache go here

    Mods: DO NOT mod me up! Providing a link to a cache is not insightful or informative, it is merely helpful.

  51. Great... pay to be on Bill Gates' enemy list! by BenJeremy · · Score: 4, Funny

    Since we all think he's the most evil thing since Sauron ruled the Middle Earth, we all do understand what a bad idea it is to take out a full page ad to tell Microsoft, by name, who their enemies are, right?

  52. Not to be off-topic but... by Neuracnu+Coyote · · Score: 2, Insightful

    If you are considering donating to this cause and haven't yet given money to the good people at the Electronic Frontier Foundation, you could probably use a good priority realignment.

    --
    --
  53. Re:OT: About your sig by DrSkwid · · Score: 2, Informative

    he means mr yoda

    http://en.wikipedia.org/wiki/Star_Wars_Episode_V:_ The_Empire_Strikes_Back


    Days later, while training, Luke discovers his X-wing fighter about to sink into the lake, then breaks concentration. Luke declares he will never be able to get the ship out, seeing that it is too big for him to extract from the water. Yoda says it is "no different, only different in your mind". Luke decides to "try" to lift the ship, but Yoda says "do or do not, there is no try". Luke tries to use the Force, but to no avail. Yoda reminds him that "size matters not" and gives him wisdom about the Force. Luke denies all of this, then Yoda decides to use the Force to lift the ship out himself. Luke is dumbfounded and non-believable. Yoda senses the youngster's failures within his mind.

    --
    There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
  54. Stagnant browser? Idiocy at its finest, eh by Moraelin · · Score: 2, Insightful

    I fail to see what's wrong with a "stagnant browser"?

    Now viruses, buffer overflows, bad security design, ok, IE is guilty as charged of those. But stagnant? Here I was thinking that's a damn good thing.

    It reeks of the old dot-com thinking that surfing the web should be "an experience", or other such bullshit. Except while everyone wanted to _offer_ some unique experience, but noone wanted to _have_ it. Even the very same PHBs that preached about how their site will be an unique experience, you never heard them say "I visit this other site daily for the unique flashing hard-to-navigate experience."

    Noone really wants a web page to be a unique life-changing experience, and noone really wants a browser that is more than a window into the web.

    And in that picture, you really don't need more than the current browsers offer. They already do their job just fine, and the plethora of sites are doing a fine job with those browser features already. And whatever job they don't do directly, there are plugins for that. Time to move on already.

    --
    A polar bear is a cartesian bear after a coordinate transform.
  55. I remember when by DrSkwid · · Score: 2, Funny

    The web was a declaration of independence from a monopolized and stagnant print media.

    --
    There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
  56. too much reading... by Quixote · · Score: 3, Funny

    Better idea: get a stoned chick to ask people to "switch"... that'll appeal to more people ;-)

  57. Bullshit by hopethishelps · · Score: 5, Insightful
    Personally I don't care for Firefox as the rest of the web doesn't really support it

    The percentage of all web sites that are designed for Internet Explorer's bugs is tiny and shrinking. Serious companies that depend on their websites for business (banks, Amazon, online stockbrokers) got the message long ago; I haven't found a website that I need that I can't use with Mozilla or Firefox, in quite a long time.

    Cutting-edge web designers, like Eric Meyer, have been leading the way to standards-based pages for years.

    1. Re:Bullshit by One+Childish+N00b · · Score: 2, Interesting

      I visited a site of a major car dealership, and I didn't even get a "this site designed for Internet Explorer". It just flat refused to let me in.

      I hate shit like that - Just changing the browser identifier lets you right through, there is *no reason* for these sites to stop you getting in, no reason you must use IE, they've just decided to be a bastard. Plenty of amateur sites do it too, just a bit of Javascript that pops up a smug "You must be using Microsoft Internet Explorer to use this page :)" message and redirects you to Disney.

      Maybe the big car dealership took a backhander from MS or something, but what makes the amateur sites do it? Can someone with more psychological savvy than me give me an insight into the mind of these sort of people?

      --
      Dealing with lawyers would be a lot less tedious if they all looked like Casey Novak.
  58. Is Firefox ready? Yes, but the old web isn't! by namekuseijin · · Score: 3, Insightful

    Firefox will only get a single shot with most users. If they download Firefox and have any problems with it at all they will go back to IE and never consider Firefox again.

    That's correct, but if we don't try to change that, it'll remain like that forever. If more people are aware of Firefox and actually using it for their daily webbrowising experience, it'll lead to more open-standards complient pages and more awareness of what open-standards mean: no single vendor is able to lock you into their proprietary tools.

    It may be better to wait a little longer and let Firefox muture a bit more before trying to convert the general masses with this type of advertising campaign.

    Firefox won't ever "muture" to the point of supporting the old IE proprietary "standards of on e vendor alone", so it won't ever handle old pages designed specifically for IE quite right.

    So please, don't come with this "let's wait and see" while Microsoft tries to lock the web with XAML and other sickness...

    The time is now to change that. We have a kick-ass modern, slick web browser which is open-standards compliant and comes shock-full of great usability appliances and is also secretely comes with a fine smart-client technology which futurely will see much better use: XUL GUIs.

    --
    I don't feel like it...
  59. Re:Public needs to change to make the change... by jd142 · · Score: 4, Insightful

    Hah! My bank's website looks fine in FF, IE, Konq and even Lynx. And I wrote them a very nice letter telling them that they should appreciate their IT staff.

  60. It's the wrong market. by Colin+Smith · · Score: 3, Insightful

    Average Joe isn't going to install anything but Internet Explorer unless his "computer expert" friend tells him it's shit. Hell, as you say, he probably doesn't even know what Internet Explorer is.

    The advert should be in computer magazines frequented by "power users" and/or windows administrators. Actually, this is also the market that the Linux distributions should be pointing at, there's no point trying to sell or even give Linux to end users, they don't understand what it does.

    --
    Deleted
  61. Re:Public needs to change to make the change... by jgalun · · Score: 4, Insightful

    I wouldn't say that the web is totally stagnant, but in certain areas it certainly has been stagnant. There are a lot of tremendous things that we could do with CSS, except that Internet Explorer hasn't been upgraded in 4 years so there's no point to using those features since 97% of the market can't use them. If Firefox had 60% market share, I have no doubt we'd see CSS 3 move along much more quickly. I dream at night of CSS columns support...

  62. Re:Public needs to change to make the change... by SoTuA · · Score: 4, Informative
    Yet none of the page fonts look the way they do under IE. Under IE the page fonts look clean and crisp. Under Firefox they look like blocky text. Reminds me of what Netscape and Mozilla looked like under X.

    To wich I say "WTF"? I can't see anything different re: the fonts.Can you?

  63. Re:Tabbed browsing sucks. by Gendou · · Score: 2, Informative

    if there was only an easy way to turn off that damn tabbed browsing feature in Firefox.

    There is. I'm not sure why you'd want to use it (I personally can't live without tabs, and even those who don't like them could just avoid opening any), but TabKiller is there for anyone who wants it.

  64. this is why you fail by spoonyfork · · Score: 3, Insightful

    Mozilla would get further by paying the Dells of the world to put Firefox on their PCs as the default browser.

    --
    Speak truth to power.
    1. Re:this is why you fail by burns210 · · Score: 2, Interesting

      Those "Dell's of the world" are under legal contract(covered in secrecy by trade secret laws) to use IE, an Windows Media, etc. as the default programs.

      This information was leaked over the years, most notably during Be Inc's campiagn to GIVE AWAY any major OEM that wished to ship BeOS... None did, soley for the reason that they would be penalized heavily by Microsoft in the form of losing bulk sale deals, driving costs up in a very thin margin market.

      Only small and MAYBE medium OEMs could even consider it.

  65. Re:Public needs to change to make the change... by Megaweapon · · Score: 2, Informative

    Some of my online banking or commerce type sites would bitch about non-IE, but I haven't run into that lately either. Every once and a while with mozilla the text may overflow from a table cell or something, but nothing huge.

    --
    I'm sure "SlashdotMedia" will improve on all the wonders that Dice Holdings blessed us all with
  66. ...and adopts other proprietary business practices by sepluv · · Score: 3, Interesting

    I have been a fan of Firefox since before 0.1 and just bought $80 of stuff from the Mozilla Store, but I do not like the way the Mozilla Foundation is going.

    Personally, I think if they better integrated themselves with the FOSS community and started using traditional FOSS methods (as well as enocuranging the FOSS community to spread the word), this would help their marketing a lot better than an ad in the NYT. I do not object to the ad of itself--it may be a good idea--but it is an example of the way MF are thinking--specifically thinking ("monopoly"..."stagnant"...) about abusing their power over what is a brilliant piece of software.

    >>in open source history<< (from story)

    The *real* *question* is whether Firefox is free or open-source? My real objection is the attempts of people at MF to make Firefox neither (i.e.: proprietary). The whole thing about making the name and artwork proprietary a while back was not so bad (although it certainly led people to question MF's morality), as it was easy to remove references to "Firefox" or "Mozilla" and all the relevant artwork (but it still means that official builds are not free and do not follow DFSG).

    The latest proposal <https://bugzilla.mozilla.org/attachment.cgi?id=15 6302&action=view> by the powers that be is that Firefox 1.0 be distrubuted under what they call an "end user license agreement" that disallows modification or distribution, and that restricts what you can use Firefox for--similar to the terms of Microsoft's software. If this happens, I will not be using Firefox in the future. It might even be argued that developers of Mozilla's software should have taken head of warnings about the NPL and MPL by FSF et al. This is an example of why copyleft is superior to less-restrictive licenses (especially ones that put less restrictions on certain organisations as special cases).

    --
    Joe Llywelyn Griffith Blakesley
    [This post is in the public domain (copyright-free) unless otherwise stated]
  67. Re:Public needs to change to make the change... by danielrm26 · · Score: 4, Insightful
    Personally I don't care for Firefox as the rest of the web doesn't really support it and pages don't render correctly. Firefox will not be THE player until the day that people start writing pages that work under Firefox, ignore IE's "quirks", and when they start to understand what spyware is, how to defend against it, and how to get rid of it.

    Ok, first off, the notion that the underdog that actually complies with standards is somehow the badguy is completely misguided. It's IE that doesn't conform to the standards, and contrary to many MS'ers, the standards are not measured by who's winning the marketshare battle.

    Secondly, install Firefox and use it exclusively on a fresh, patched XP box and then come back and tell me about how the Mozilla team needs to learn more about Spyware.
    --
    dmiessler.com -- grep understanding knowledge
  68. Re:Public needs to change to make the change... by RealUlli · · Score: 2, Interesting
    Hm - can we make Firefox detect "IE-only" pages and pop up a window to tell te user: "Broken HTML detected - do you want to enable IE-quirks-mode?" and render the page according to MS's interpretation of the HTML Standard...

    That way, when the user sees a broken page, he can (correctly) blame his troubles on MS... ;-)

    Cheers, Ulli

    --
    Simple things should be simple, complex things should be possible.
  69. Re:Public needs to change to make the change... by tcr · · Score: 2, Informative

    I use both Firefox and IE. I haven't noticed Firefox crash more than IE.

    What's more, a Firefox crash is a non-event, as the SessionSaver extension restores all my tabs on reload to the parts of the respective pages I was looking at.

    Publicise the right things, and the switch is a no-brainer.

    --


    Information wants to be beer.
  70. Re:Public needs to change to make the change... by nxg125 · · Score: 3, Informative

    I'm not so sure about that...

    File: index.html
    Encoding: utf-8
    Doctype: HTML 3.2
    Errors: 106

    No Character Encoding Found! Falling back to UTF-8
    .
    [snip]
    .
    This page is not Valid HTML 3.2!

  71. Re:Public needs to change to make the change... by jsoderba · · Score: 2, Informative

    Short version: There is a bug (217527) in Firefox. There is a fix, but it exposes a worse bug (246382), so the fix won't be checked included in 1.0.

    The upside is that setting Slashdot to light mode means I don't have to see the horrible new color schemes :-\

  72. Agreed, it's not ready. At least not on OS X. by tentimestwenty · · Score: 4, Interesting

    I downloaded the latest Firefox version for OS X but it just doesn't cut it for me. I use Safari and I love the minimalist interface. Even the way Tabs are presented in Safari is perfectly thought out. Firefox is slowing gaining ground in the interface department but it's still too 1997. It has a few extra features but I don't have a pressing need for any of them. I also don't see any speed advantages. I wish them luck against IE for Windows world, but Safari already won that battle on OS X.

  73. Re:Public needs to change to make the change... by Megaweapon · · Score: 2, Funny

    Apart from Slashdot, I can't find a page that doesn't render just fine in Firefox

    Slashdot needs an "Ironic" moderation option.

    --
    I'm sure "SlashdotMedia" will improve on all the wonders that Dice Holdings blessed us all with
  74. Re:Public needs to change to make the change... by Elwood+P+Dowd · · Score: 4, Funny

    Yeah, yeah, yeah. citibank.com may work in Firefox, but citi-bank.com requires IE.

    --

    There are no trails. There are no trees out here.
  75. Somebody's done the work already by wintahmoot · · Score: 3, Informative

    A List Apart had a story where they redesigned Slashdot to make it CSS-based (yes, it still looked the same afterwards).

    Changing every single page on the site to CSS takes a lot of work

    Not true. If you check out Slashcode you will see that there aren't that many templates.

  76. Re:Public needs to change to make the change... by NeoSkandranon · · Score: 2, Insightful

    I'm sorry but a browser holy war is not suffecient requirement to change one's bank. If your financial institution is so mediocre that you'd go somewhere else JUSt because its webpage is IE only, chances are you could/should find a better one anyway.

    --
    If you can't see the value in jet powered ants you should turn in your nerd card. - Dunbal (464142)
  77. Kind of pointless... by Andy+Dodd · · Score: 2, Insightful

    $30 to get your name in the paper.

    And most of the ad just be a list of names, which will consume most of the space best used to plug Firefox itself.

    A better donation strategy would be:

    $100 for your name to be added, limit of N names
    $anything if you just want to chip in and help out.

    This allows those who don't have $30 to spend to contribute (I'd love to contribute a couple of bucks if it were a well-designed advertisement), while giving the big donaters a reward for their donation without making the ad nothing more than a list of names.

    --
    retrorocket.o not found, launch anyway?
  78. Getting back to the point... by BrokenHalo · · Score: 2, Interesting
    In any case, a single advertisement in a tabloid newspaper read (maybe) by a globally select minority is likely to be of relatively little value compared to squashing the remaining bugs and getting the browser distributed with ISPs setup CDs.

    Your grandma won't change from IE for the same reason that my dad keeps using that stupid Compuserve browser. You have to get them going with it from the outset, or present them with conclusive preoof that Firefox is better along with a totally bombproof means of getting it installed.

  79. Re:Public needs to change to make the change... by jjsoh · · Score: 2, Informative

    I'd have to agree with the grandparent poster. I haven't had any problems for years with any of the Mozilla/Firefox browsers when accessing Citi online banking and Citi Cards bill management. I use Firefox exclusively for any online financial manangement and have had no problems so far.

  80. Re:Why? by Chris+Burke · · Score: 2, Insightful

    Still wondering why this "charity" would be more worthwhile than one that say, oh I dunno, feeds hungry people, provides health care for sick people, keeps tabs on our government, etc.?

    It's not.

    Donate to both.

    Problem solved. :)

    --

    The enemies of Democracy are
  81. BRILLIANT!!! HERE'S WHY, NO JOKES... by Eric_Cartman_South_P · · Score: 2, Insightful
    The press they will get from all the media outlets reporting about this will be far greater than the few million people who will read the ad. Go Firefox!

  82. Re:Public needs to change to make the change... by fsbilly · · Score: 2, Insightful

    Uhh, pages that render poorly in Firefox are more likely due to poor coding on the page rather than the browser. Every instance of poor rendering that I've seen has been due to someone coding a page to work specifically with IE (asp, etc). If IE was w3c compliant, and developers wrote compliant code, you would see most of that garbage disappear.

    IE development is dead, anyway. You can wait all you want.

  83. No donation from me before Firefox as good as IE by KWTm · · Score: 2, Interesting

    Okay, well, Firefox is better than IE already (for starters, I'm using Firefox right now but somehow IE just doesn't work on my Mandrake Linux system), but three hours ago we learn of Firefox crapping out on bogus HTML code where MS IE was demonstrably more robust.

    I would like to see these errors fixed in Firefox before it is launched (as v1.0) and before the NYTimes ad, and not only because we want Firefox to be ready to make a good first impression. Fixing these errors also shows me that the Mozilla Dev team is willing to take a realistic view of how good their product is, acknowledge problems, and fix it. Until they do that, I'm not prepared to spend money promoting the product.

    I recognize that fixing these HTML parsing errors will take an ungodly amount of time. It will probably mean pushing the release date into December or 2005. But if they don't, MozDev (I mean the Mozilla Development Team) would then be acting like a large corporation: plan the budget two years ahead of time, plan the schedule one year ahead of time, and stick to it no matter what happens "or else senior management will have our heads!" Well, one advantage of non-corporate F/OSS is the agility in revising schedules and the large clout of the technical staff rather than marketing.

    Please, MozDev, recognize the problem: Firefox crashes, and MS IE doesn't. Fix it. You are the shining example of F/OSS, the #1 application usable on Windows and F/OSS OS's alike. Don't let the hype and the need to "save face" push you into launching Firefox before it's ready. Microsoft pushed back Longhorn; you can push back FF v1.0.

    And lest I sound like an ingrate, Firefox has been an absolutely astounding piece of software that is key to refuting Microsoft's claim that "F/OSS doesn't work". It's exactly for this reason that I don't want it all ruined because Mozilla puts out a full-page ad before it robustly parses improper HTML.

    --
    404555974007725459910684486621289147856453481154 in hex is "You sank my Battleship?"
    [GPG key in journal]
  84. Re:Public needs to change to make the change... by PeterPumpkin · · Score: 4, Informative

    Firefox can't render custom scrollbars or formfields

    Oh no custom scrollbars! The world is ending! :P To customize form fields, add "-moz-appearance: none !important;" to the field's style, and then add style accordingly.

    Having to ditch extensions entirely everytime there's an upgrade

    Not anymore. Having upgraded from 0.9.3 to 0.10, it automatically updated extensions. Some didn't have equivalents right away, but soon did later. This won't be a problem anymore, as they aren't going to change the architecture anytime soon.

    Having to restart the browser everytime you install an extension

    And IE is any different?

    Adblock doesn't block ads nearly as well as IE with Admuncher installed (it even blocks text ads!)

    Um. Troll alert. Admuncher is a system level ad filter. It is browser/program agnostic.

    The TalkBack agent appears way too often for my tastes.

    What are you really trying to say? :P

    The only reason I switched in the first place was tabbed browsing.

    I doubt it. You didn't switch to simply try it out, like 99.9% who use/used firefox?

    But you can get SlimBrowser or Avant Browser now and they'll add tabbed functionality to IE.

    And, as everyone conveniently forgets to mention about these IE knockoffs, they come with their own security vulnerabilities along with all of IE's.

    And I'm sure IE7 will add tabs.

    Three cheers for vaporware!

  85. you must be new around here. by KnightStalker · · Score: 2, Funny

    "Practically" a religion? Just thank Marc that you're not being proselytized by the Church of Emacs.

    --
    * And remember, it's spelled N-e-t-s-c-a-p-e, but it's pronounced "Mozilla."
  86. Re:Public needs to change to make the change... by irc.goatse.cx+troll · · Score: 4, Informative

    * Firefox can't render custom scrollbars or formfields

    Show me the part of the css/html spec that defines this. I can show you the part of the faq that says its downright WRONG to do it.

    * Having to ditch extensions entirely everytime there's an upgrade

    Didn't happen when I switched from 0.9 to 1.0PR.

    * Having to restart the browser everytime you install an extension

    Yeah. Sucks. Same as IE though. Atleast with extentions like sessionsaver, restarting doesn't make you lose anything.

    * Adblock doesn't block ads nearly as well as IE with Admuncher installed (it even blocks text ads!)

    Adblock blocks text ads just fine. Anything that has its own display element is blockable (And this includes PRE, P, SPAN, DIV, etc.)

    * The TalkBack agent appears way too often for my taste

    Download a build with it disabled? I only see it when my browser crashes, which is only due to bad Java causing bad memory leaks.

    --
    Pain lasts, kid. Its how you know you're alive. Sometimes I think this growing up thing is just pain management-TheMaxx
  87. Fix copy paste first by Proc6 · · Score: 2, Interesting
    How about this. You make it so when I highlight something on the page or the URL bar, copy it, then paste it into another window... It pastes. Everytime. Then I pay for it. I mean this is basic functionality to every app we're talking about.

    Windows XP SP2 / FF 1.0PR

    I get so tired of having to copy, tab, paste, didnt work, tab back, copy, copy, copy, copy, tab, paste. Dammit. tab, copy, copy, tab, paste. FUCKING COME ON. tab, copy, copy, tab, paste. There, finally.

    Apparently I'm not the only one with the issue.
    Results 1 - 10 of about 13,200 for copy paste bug firefox.

    --

    I'm Rick James with mod points biatch!

  88. Does it have update functionalitty now? by uss_valiant · · Score: 2, Insightful

    They should add the update functionality before an actual "1.0", don't you think?

    This has been discussed a couple of times, especially in the latest /. firefox stories. This feature should have top priority in the current firefox development. Or do you want to get first a 20% market share to disgruntle and disappoint the masses (painful uninstall, install, get all extensions again process). They will back off from firefox and lose their interest in IE alternatives.

  89. Not concerned about the Mac world by wtrmute · · Score: 2, Insightful

    It may seem a little harsh, but in the Macs we don't have nearly the same browser monoculture we have in Windows. And of course, the Windows user base is an order of magnitude larger than Macintosh's. So the battle must be fought in Win32 world.

    OTOH, if you really mean by saying that 'Safari already won that battle' is that there's no need to use anything but Safari, then you're thinking down the same path that led us to our current predicament. By the same token, too high a usage rate for Firefox (above 70%) is also a bad thing, but considering that scenario is rather far-fetched, no one worries about it today.

  90. Re:Public needs to change to make the change... by Stonent1 · · Score: 2, Informative

    This happened to me before. It was because I had the adblock extension loaded. Yahoo distributes some ads from the same servers their content comes from.

  91. Why the NYT? by salesgeek · · Score: 2, Insightful

    Why not the Wall Street Journal or something that is more relevant to everyone. Not everyone reads NYT. USA Today would be better...

    --
    -- $G
  92. Re:...and adopts other proprietary business practi by GarfBond · · Score: 2, Insightful

    How are they abusing their power? This is a legit piece of OSS, licensed under the OSF approved Mozilla Public License.

    The "artwork" problem you mention stemmed from the fact that MF is protecting its trademarks. The code itself is free and available, but as you may remember from /. legal teachings, trademarks are lost if they are not protected. See Xerox, Kleenex, and maybe eventually Google for such instances. Lack of trademarked artwork in no way hinders the actual functionality of the software, so what's the problem? In a more practical sense, protecting their trademark also ensures that not just anyone can roll a Firefox build, put in lots of crappy patches that make it suck, and make it look just as legit as the official builds. In that instance, who gets the blame for a shoddy product? More than likely not the person who made the build.

    Plus, what bug # are you referring to? You link to an attachment, but an attachment means nothing without the discussion and context of the actual bug. Not to mention the attachment has a revision date of June 2004.

    Right now, you're making a mountain out of a molehill. Marketing and brand recognition is one of the categories where OSS suffers, simply because everyone is busy coding and resources are scarce. Even recently, most of the major marketing efforts on *behalf of* Linux are coming from major corporations (with cash), such as IBM, Novell, and RedHat. Linus is too busy to be worried about TV ads (rightfully so). It's good to see that Mozilla recognizes this is a weakness, and continues to address it.

    Don't forget that because this is all open source, if something really truly bad starts to happen, nothing stops you from branching and starting your own project. See xorg if you need an example.

  93. None? by bogie · · Score: 2, Insightful

    How many people in the target audience actually care about versions numbers? Let's be realistic here its probably between 0 and 0. People who have not heard about Firefox already (ie the target audience) are not going to say "oh its ONLY 1.0, I'll wait for 2.0". Version numbers only matter to geeks not normal users. My wife, my father, my brother, and my mother all would NOT be able to answer the question "What versions of IE and Windows Media Player do you use?". And these are people who surf the web, do spreadsheets etc on a daily basis. Icon placement and name are what matters. Version number does not. Trust me that's the last thing people are going to think about when they see this ad.

    --
    If you wanna get rich, you know that payback is a bitch
  94. Re:...and adopts other proprietary business practi by jaaron · · Score: 2, Insightful

    Or maybe the FOSS community should look at Mozilla and what they're doing right. How many other open source project are as successful as Mozilla? On the desktop? Cross-platform? Against Microsoft? You know, maybe the "FOSS methods" methods you mention are just not as good as traditional marketing for these sorts of applications.

    The *real* *question* is whether Firefox is free or open-source?

    No, that's not the *real* question. Hate to break it to you, but only a very very tiny minority even worries about that question. Real questions that matter to the success of Mozilla are things like: is it easy to use? Is it standards compliant? Is it easy to install?

    This is an example of why copyleft is superior to less-restrictive licenses

    I disagree. Oh, you mean, the GPL is superior because is restricts what I can do with the code. :)

    --
    Who said Freedom was Fair?
  95. Careful...don't get too full of yourselves by Junks+Jerzey · · Score: 4, Informative

    I like and use Firefox. But to be perfectly honest, it isn't the huge leap over IE that people want it to be. The achievement has been in getting something to run as well as IE, which is monstrously difficult in itself (one of the very first times an open source group has equalled commercial software in terms of user experience).

    The primary benefits of Firefox are:

    1. Security. You don't get spyware and such. You can also get the same result if you disable ActiveX controls and other features in IE, but most people don't do this. If Microsoft changed the defaults--which they won't because many sites depend on them--then IE would be on part with FF.

    2. Tabbed browsing. This is a fairly small interface feature, though a very useful one. If Microsoft added it to IE--and they undoubtedly will, because it's easy to do--then there goes the biggest visible difference.

    I realize that FF has other nice features (and I fully agree with people who cite them, because, again, I like and use FF), but those are the biggies. And the big negative feature is simply this: Sites that rely on ActiveX controls don't work under FF. Yes, I know, security, blah, blah, blah, but most people only see the "not working" part.

  96. Re:Public needs to change to make the change... by Dhalka226 · · Score: 2, Insightful

    Actually, unlike IE, pages render correctly in Firefox, including Slashdot. Just because a site isn't done properly and thus isn't displayed in Firefox as it is IE (which apparently will accept horseshit for HTML), doesn't mean that there is anything wrong with Firefox.

    Well, that depends on your goals. If your goals are to conform to standards, congratulations, you've succeeded and the rest is a rather moot point.

    If your goal is to take market share away from IE, you might run into problems. I doubt the average Internet user will see a page broken in Firefox, which works (or worked) in IE, and go "damn those Microsoft bitches and their crappy implementation!!" They will likely blame Firefox, even if that's wrong. Or more likely, they simply won't give a crap whose fault it is. They had a browser that worked for them and now they have one that isn't working. Back to IE they go.

    We're in our own little slashworld here, where people care about standards and implementations and who's somehow right versus who's somehow wrong. There's nothing wrong with that, but we can't assume it is widely true outside of our little world. Most people are going to use what they perceive works better for them. Pages that only render in IE, or pages that downright REQUIRE IE, might be all the impetus some people need to switch back or avoid switching altogether. Maybe they can be overwhelmed by the other better features (I have no idea how I used the Internet without tabs!), but your task just become more difficult.

  97. Re:Public needs to change to make the change... by l3v1 · · Score: 2, Insightful

    I dont't think a browser will become good by not conforming to standards. I don't think _any_ browser should mimic IE's behaviour, which is anyithing _but_ following w3c standards or recommendations.

    Just because so many people use IE that doesn't mean we (or Firefox or anyone else) should drop the following of standards just to render broken code like IE does.

    Broken code should be rendered broken, so the coders who put up shitty pages realize that their skills are reasonably flawed.

    It's the same old MS poliy that everyone can click their way thourgh anything. Joe Anybody sits down, produces 2 megs of frontpage generated crap which is 10 k's in clean source and css, and thinks (s)he's a genius, because IE renderes it ok.

    I can but hope the day will finally come when not only linux people and real coders will produce compliant page sources, but everyone. Utopia.

    --
    I am putting myself to the fullest possible use, which is all I can think that any conscious entity can ever hope to do.
  98. citi-bank.com??? by Anonymous Coward · · Score: 3, Funny

    citi-bank.com does not resolve according to nslookup.

  99. Peer-based forums are the way of the future by linzeal · · Score: 2, Funny

    Well I get new product recommendations on slashdot all the time. Heh. You damn geeks making me spend my hard-earned student loans.

  100. The flickering bug has been fixed by schmidt · · Score: 2, Informative

    The flickering on Gamespot is due to bug 132337 . This was fixed last week, but I'm not sure it'll make it into Firefox 1.0.

  101. Waste of $ for ad. Use the $ on the browser! by iamcf13 · · Score: 2, Insightful

    Advertising like that is likely a waste of money. Why not use those funds to pay the programmers to make FireFox even better?

  102. before they advertise by john_uy · · Score: 2, Insightful

    they should create a msi installation image for mass deployment! they should spend money creating that package instead of placing it on an add and they will get more conversions. we have hundreds of computers just waiting for a switch to firefox. though there are some msi installations created by 3rd party, i would like it come from the team. they should also be able to integrate it to group policy in windows.

    --
    Live your life each day as if it was your last.
  103. Safari tabs, OS X user accounts, add-ons. by Xenex · · Score: 2, Insightful
    "In safari the tabs are fixed size. Once you have more tabs then can fit on your bar you have to use the stupid drop down. In firefox the tabs automatically resize temselves."
    Safari's tabs scale. Here's a demo I whipped up for you.
    "5) Profiles"
    Mac OS X has user account built-in. An application shouldn't have an independent way of managing users.

    And personally, I use Saft and PithHelmet to address your other concerns.
  104. Why invest in a newspaper ad.... by stephanruby · · Score: 3, Funny

    Why invest in a newspaper ad when we could reach our audience through cheap popup ads?

  105. Re:Safari and Firefox both scale tabs in the same by Xenex · · Score: 2, Insightful
    "Yes till about 15 tabs. Firefox can accomodate over 25 on my screen."
    Here's Safari with 25 tabs open -- each tab has enough space available to feature a meaningful label, and 'overflow' tabs are available in a pull-down menu.

    Here's Firefox with 25 tabs open -- each tab only has a favicon listed, which makes it difficult to determine what each tab is. Additionally, you can't access all the tabs at once -- it doesn't even offer a pull-down menu to access tabs past the edge.

    Safari manages to keep the visible tabs at a useable size, and provides a simple way to access the rest. Firefox shrinks tabs to the point of uselessness, and prevents you from accessing the overflow.