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Apple and Pepsi Do it Again
memoryhole writes "It seems the old Apple/Pepsi team are at it again with an iTunes promotion, or will be very soon -- they'll even notify you by email when it starts. Odds: 1 in 3, this time across the whole line of Pepsi products, including Mountain Dew and Sierra Mist. Maybe this time they'll actually have some in my area."
Apple is also giving away an iPod mini every hour
I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
Between the story title and my thoughts on P2P over the last few days, it occurs to me that one of the things that I love(d) about the old Napster (AudioGnome, circa 2000-2001) was the ability to find stuff like this.
:\
That's the one things that will always be missing from commercial efforts. The stuff you won't hear on the radio.
Anyhoo. Game on. What's the status on PlayFair/FairPlay these days anyway?
Karma: Chameleon (mostly due to the fact that you come and go).
in the first promotion, you could cheat by tilting the bottle to look at the cap before purchasing. did they fix this? (which would be good in some sense because they'd have to put more soda in there...)
they didn't mention it for some reaosn, but you can also expect one ipod mini per hour given away. (of course, the odds are probably pretty awful if you do the math). still, pretty cool.
i think they're nuts for not including the ipod shuffle as part of the giveaway with this, with a higher chance than a mini maybe?
- tristan
Interesting change in the rules:
- 10 redemptions per day
- 200 redemptions total
fine print
I guess this is 10 in 24 hrs, 200 total per iTMS account, not physical person, as a jr/sr may live in the same house and each have an iTMS account.
This should also prevent unintended use of the promotion.
I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
Actually I never buy pop so this doesn't affect me at all. I certainly won't go out of my way to buy Pepsi products just because I might win a free song. I'll just spend the $.99 at iTMS without the middleman.
It is really good marketing though, and will further cement Apple's dominance in the digital music world.
-------------
Check out http:freeipodsconga.com/
where's the rpm?
/* oops I accidentally made a comment, sorry */
They probably fixed this problem too (unfortunately):
http://www.macmerc.com/news/archives/1270
Get a free iPod Nano 4GB!
maybe now i can download more ashlee simpson!
she's so talented...
Why can't Apple have a promotion with some product I'd actually want to buy?
"Now what do you have to wash that awful taste out of my mouth?"
"Mountain Dew or crab juice."
"Blecch! Ew! Sheesh! I'll take a crab juice."
---If you can't trust a nerd, who can you trust?
Hymn is what PlayFair once was.
Always remember to convert your purchases to m4a from m4p and back them up!
Karma: Chameleon (mostly due to the fact that you come and go).
Looking forward to seeing if Snocap takes care of the problem of "hardly any music in the legit download services" problem. But I'm not going to hold my breath on the "burn and waste unneeded CD in order to hear file you bought" problem.
Don't blame Durga. I voted for Centauri.
I hope they use birth control cause those would be some ugly kids.
While the last promotion was going on, deep in the winter, I would walk into the store and they'd still be selling Pepsi with variations of "Summer fun!" on them. Maybe they had the Apple/Pepsi bottles in the back, but I guess they just have them in a queue; sell the old ones first.
Can PepsiCo "demand" or "insist" that these bottles be put up first, or are they really at the mercy of the owner once the bottles hit the store?
Oh well. Does this mean in Canada we still get all the bottles with the caps, even though we can't play (like last time)?
Hell, I drink one or two of the 20 oz bottles every week day, so assuming the promotion goes for something like 60 days--I could be wrong on that number--I have a chance to win between 20 and 30 songs. I will probably end up with more from coworkers and others who do not redeem their caps. Last year I ended up with almost 70 songs. But I have had a few coworkers migrate to Apple this year, so they may hold on to them. Kind of win-win for me.
Having done so much with so little for so long, I now can do anything with nothing at all.
They may as well just give them away! I mean, come on - most of us will be gulping down this stuff from the vending machines at work.
Apple is so far ahead of the competition it's unreal. This sort of stuff has the iTunes and iPod brands on everyone's lips. I don't see anyone catching them anytime soon.
Free iPods - now in the UK!
iBurp
And everyone will swamp my server.
1) Write bottle-talt "hack"
2) ?
3) Profit!
It's actually a slightly improved campaign...
0 000000-itunes-and-a-bunch-of-silver-ipod-minis/
I documented the details on MacVillage.net summarizing how it works:
http://macvillage.net/news/archives/2005/01/18/20
It's a pretty cool campaign. Odds are you'll end up with something if you buy 3 pepsi's (or other products). And just that 1 chance gets you a bunch of chances at a free iPod mini.
The iPod is branded for Pepsi... so you can most likely get a little extra for it on eBay... since there's a lot of coke/pepsi collectors out there.
That is if you don't want (or already have) an iPod.
Now this time they've spiked the deal by the inclusion of drawings for special edition (has the Pepsi logo) iPod Minis, so that skews the calculation, but only very slightly.
A Call for Open Standards
But you didn't say "... before the deadline."
Lars T.
To the guy who modded me down from perfect to terrible Karma - Apple haters still suck
Based on my behavior last year and my excitement about this year's promotion, I would say this is a big win-win for both Pepsi and Apple. If done annually, it may even become as popular as McDonald's Monopoly game, arguably oen fo the most successful giveaways of its kind until they busted the insiders who rigged the Corvette winnings several years in a row (dumb and dumber).
.
But I digress...
Apple and Pepsi have achieved several goals:
1 - Get the name out. As the even launch data approaches, more and more free publicity will be generated in the main stream (non-tech) media.
2 - Get more people drinking Pepsi. Done. I don't drink Pepsi as a matter of course but will switch from Diet Dr. Peper to Diet Pepsi like Wade Boggs swiched to the Yankees for a chance at a free song and a free iPod mini
3 - Get more people using (locking in) to iTunes Music Store. Ofcourse Apple wants new people to come to the store and get more tunes but they also want existing iTunes Music Store customers to get in on the act too. Why? Because an existing user has already proven they will pay for iTMS tracks (unless all they have are other giveaways) so if they go to redeem a free song, they might buy one or ten while they are at the store. But most importantly is lockin. Ever song Apple sells today, even if they give them away, just lengthens the lead iTMS/iPod has because if a user is considering a switch from iTMS to say Napster, and they have 100 songs, purchased or free, they are going to say "damn, it will cost me $99 just to get the music I already have at iTMS!"
Okay, they might not say "damn", but they will say the rest.
I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
"I'm a leaf on the wind. Watch how I soar."
-Hoban Washburn
1) iTunes Server For Linux:o ry=20030 711140157143
_ details.p hp?package_name=lsongs
http://www.macosxhints.com/article.php?st
2) Lsongs (Not Free though)
http://www.linspire.com/lindows_products
3) Rythmbox (People should be familiar with this one)
http://rhythmbox.sourceforge.net/
4) Use Codeweaver and the win32 port of iTunes.
- Sonnyjz
You Can Have One, Too!
chmod bottle_cap 777
"We need to get over this notion, that, for Apple to win... Microsoft must lose." - Steve Jobs, 1997