Sony to Make an "iTunes for Movies"
dAzED1 writes "After years of complaining that the RIAA and MPAA were missing the boat, and should have embraced things like Napster instead of supressing them, we got iTunes and the like. Now, Sony has announced it will 'make its top 500 films available digitally in the next year' according to a report on the BBC, with Sony's iPod replacement being the PSP."
Walkmovies, since they already have the Walk-thing down?
Not with the expensive memory stick duos or w/o a umd burner it won't.
What will the prices be like? If anything like iTMS, it should be about $10 a movie, which I think is too much. Of course, when I say iTMS, I refer to the individual songs and not the whole album, which would almost cost the same on iTMS and buying the album. Anyway, should be interesting...at least for those on broadband!
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From TFA
Sony and other movie studios, say Cnet news, are keen to wrestle power, and financial gain, from any single technology giant - like Apple - which has had success with iTunes for music downloads.
Hmmm....
I can just see this being as successful as their minidisc players cripled with DRM. They will come out with it sure, but someone will come latter and release a better version not near as gay (Apple maybe?) like the ipod when compared to the ultracool now dead minidisc. Kevin
always 10 years behind the porn industry
I doubt movies formatted for the little PSP with it's 480x272 screen would be popular targets for piracy. Especially when the movies are already released as DVD's which are presumably much higher quality and easy to rip.
some quick clues to get you started:
1. Apple's AACs don't *need* an iPod to work
2. don't make the download more expensive than just clicking on Amazon next-day delivery
3. don't only make new films available to download 6 months after general availability
Maybe eventually they will come out with a more entertainment-centric PSP, with a hard drive for storing movies instead of dinky and expensive Memory Sticks. They did it with that limited edition DVR PS2. On the other hand, Sony has a 10 year history of making very stupid decisions...
...top 500 movies?! Who gives a rat's ass about their top 500? You can buy those at the store anyway. How about a huge backcatalog of obscure and indy films (kinda like iTunes has a large catalog on non-Britney music)? They might actually get some money from me then.
They will never stop until somebody makes the
- How long will it take to download? Maybe it's a smaller file size, as it's target is a smaller screen. But...
- Who wants to watch a movie on a 3" screen? Can you hook PSPs to a TV?
- How much will it cost?
- Does the PSP even have media that the download will write too? Or will you be expected to dl to a computer, buy a media burner just for the PSP optical media, and then watch it on that?
Naturally, I didn't RTFA. Maybe Sony thinks folks will spend $20 to buy mini-optical media versions of their movies that only work in the PSP. If that's it, they'll have another think coming.--
$tar -xvf
I can't see this working unless Sony allow people to burn their movies to DVD. After all, people still want to watch this stuff in their loungeroom. Penetration of media boxes is still low. If the only thing most people (ie not geeks) can do with their DRMed Sony movie is watch it on their PC or their PSP I imagine they will stick with DVDs.
I've read some comments saying "Oh the PSP screen isn't big enough, memory sticks are too small"
My guess is that sony will make this as an option for the psp via an addon accessory. Some kind of cartridge connected to a base unit that connects to a hard drive that snaps onto the bottom of the unit.
It will probably have video out, stereo out via a Y cable plugged into the headphone jack.
Also folks aren't taking into consideration the modern codecs we have availiable to us these days. As an internet broadcaster, I know just how nice on2's vp6-7 series codecs look at low bittrates. I'm able to push out a full D1 res stream (720x480) at 15 FPS with stereo AAC 64kbps sound(cd quality). Altogether the stream runs at 360kbps, or about a CD for 4 hours of video.
How do I make my own UMD disks containing my home movies I shot with super-nifty keeno buttload expensive Sony video camera that I want to show grandma on our long car trip this summer on my cool new PSP? Once I find out how Sony is gonna' help me with this, I'll begin to commence to anticipate contemplating to start taking this seriously.
1) Sony's format won't be DRM free at all, so people will continue to make their own DRM free versions.
2) Jon will break the DRM about a month after it's available
3) Sony will sue Jon under DMCA (even though it's not applicable where he lives)
4) Napster will try to get in on the act
5) Apple/Sharman/Somebody will sue Sony for patent infringement
6) Sales will be great but copyright infringement won't take a dent.
7) Retail sales will take a dent and Sony will blame that on P2P instead of their own better-than-retail sales mechanism.
Am I missing anything?
I am government man, come from the government. The government has sent me. -- G.I.R.
I think there are far too many problems with this. The first is the size of a movie. Any high quality movie is going to be several gigabytes of data. Even on a truly fast connection, a download of that size takes more than a few hours; that is, more than the time it would take to drive to the store and rent or purchase the movie for oneself. Futhermore, Sony has a history of being much less lax about its DRM advocacy. (Seeing as how, unlike Apple, they are actually involved in the production side of the movie industry, this is not suprising.) Sony isn't planning on making the UMD a home-burnable format for that very reason; if you want to carry around 3 movies, you'll need 3 giant memory sticks,or, probably more convenient, just buy them on UMD. (Or, at considering the price of the PSP, simply buy a portable DVD player.) iTMS hasn't stopped music piracy; why should Sony's proposed online movie store stop movie piracy? Lastly, I'm not too keen on the idea of watching movies "on the go". When I watch a movie(which is exceedingly rare) I like to be sitting down, and with as few distractions around as possible. Listening to music may be a mobile phenomenon...I doubt watching movies will become one.
Going back to school for entry-level jobs?
There is no way this venture can be as successful as iPods and iTMS. Far fewer people want mobile video than mobile audio. If this weren't the case, those portable DVD players would have been as much of a must have item as portable CD players were. The demand just isn't there.
If they take the focus off of mobile devices, then they might have something. The demand for watching videos in the home has been present for a long time, and anything that makes that easier and cheaper will be successful. The potential road blocksare insufficient broadband penetration and meager broadband speeds where it is present. Once you can download movies in an hour at DVD quality, everyone will want this.
...of Sony to want to be out on front of the business model and not just the tech. ie; Betamax, Memory Stick based MP3 players that require conversion to Sony's proprietary format, etc; I pretty much expect to see some gotcha, catch, whatever that will destroy any chance of Sony sucessfully attaining market leader status. Sony is a great technology firm with beyond solid quality mfging and design but they always some how screw up the bidness side of things.
Who are you? The new #2 Who is #1? You are #617565. I am not a number, I am a free man! Muhahaha.
- if they are available as UMD-Rs (they could lock down the PSP to make the media open but the player closed/DRMed... to keep their medai wing happy)
- if they price them right (both pre-loaded UMDs and UMD-Rs)
I see that a lot of people saw what Apple did, and are trying their own entry into the digital media market. I wonder how these will pan out. Note however, noone is taking on Apple. They pretty much see no cash in the business... thus, they move on to the "next iPod possibility" aka Video. I wonder what Steve Jobs would say to those who make possibly flawed assumptions (ie, does "audio market" == "video market">)Make sure everyone's vote counts: Verified Voting
The only way it'll ever gain significant market share is if it competes with the home DVD renting.
This means fighting Blockbuster and NetFlix on their home turf.
The only solution? Undercut Blockbuster and NetFlix on price for a SUBSCRIPTION service that allows you to pay monthly, not by # of movies.
Good luck to Sony on coming up with a DRM scheme that can ensure you only have 3 movies out, ala the way physical media can be tracked.
Isn't that the dream of DRM after all? Find a way to make digital media work just like proprietary real objects?
>I think there are far too many problems with this.
>The first is the size of a movie. Any high quality
>movie is going to be several gigabytes of data.
>Even on a truly fast connection, a download of that
>size takes more than a few hours;
Do you know what the "streaming" technology is?
Forget PSP. Release your '500 movies' to PC owners.
If I could spend $20 to buy say Revenge of the Sith when it gets released, download an encrypted DVD image via an internal Bittorrent service controlled by the studio (to save it bandwidth costs), use a program developed by the studio to burn the encrypted DVD image (saving it packaging, distribution and middleman costs) and watch it at home, why not? Is that a bad thing?
I've been playing with my own PSP for about a day now, and after spending another $80 for a 512 MB stick, I'm in the process of converting my unwatched episode of Battlestar Gallactica so I can watch it on the plane tomorrow. (Today Battlestar - tomorrow some anime ;) ).
:) ), then you'll have a winner.
One thing that the iTunes Music Store (iTMS) did right is how they went to *all* of the major labels before launch and got them onboard. Sony's online music service, I believe, has at least Sony music. Their online movie system? Sony movies. Microsoft has MSN and - other stuff.
When I see a iTunes Movie Store (and it doesn't have to be from Apple, really - I don't give a crap) that offers a good line of major studios (Disney, Miramax, Fox) as well as some independants (there are some documentaries that would go great with this system), let me burn it to a DVD to watch on my television or convert to a format I like (such as the PSP MPEG-4 format - then again, if I can burn my own DVD at least I could rerip it for the PSP if I feel up to it
So far, though, most of the iTMS-like movie stores are kind of half assed about it. I'm sure that Jobs is working in the backgrounds, but knowing the movie studios and all of the copyright/union issues to deal with (like how do you pay people for the online version of a movie compared to the DVD version per sale, and so on), I believe it will take at least another 4-5 years. Not for the technology, but for the law to catch up and studios to listen to thier pocketbooks and not their lawyers.
Of course, that's just my opinion. I could be wrong.
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I have bandwidth and computers. They're connected to my entertainment centre. I rip or encode my movies to divx and put them on a server. That way I can que a few up for my kids and not have to worry about them breaking the cd's or tapes. I also have the added bonus of removing the previews that I don't think are suitable for my little kids. (at least I can still do this for a while in Canada)
I don't want to DRIVE BACK to the video store. I'm sick of it. Let me pay a couple bucks and download a movie without restrictions. Somebody please have the balls to try this. All the download options now are for america only. It may be only the geeks that are doing this now but all it would take is for our freinds to see how easy it can be and they'd be sold.
I'm not anti-social, I'm anti-idiot.
What kind of bandwidth are we talking here, to download a movie? They can pretty much cross of anyone still on dialup, which is quite a lot, yet. To watch movies on the PSP they'll probably require considerably less than for a TV or decent monitor, so that could help them. Obviously they have their eye on Microsoft and their media center stuff.
Sony is in a good position to make such an offering with the catalog of movies they own. Expect Microsoft, with their huge piles of cash to buy a studio or media company? Or maybe just buy enough stock to have a say.
A feeling of having made the same mistake before: Deja Foobar
Does it come with a surround sound rumbling butt plug? Otherwise that small screen aint going to be too exciting.
"iTunes for Movies"... hmm... ins't that what BitTorrent is for?
I don't really care about the size of the screen, I would just plug the movie player gizmo into the nearest TV or monitor anyway.
What I care about is the physical size of the gizmo itself!
I would much rather carry around an iPod than a PSP!
"iTunes can play AAC the same as MP3"
.wav is a wrapper as well as a codec, but aac has DRM built in.
You mean the iTunes player for mac computers, or did you mean the iPod?
Who said mac players were all there were? Sound forge (and SD2 on the mac side) could play aac ages before the ipod came out, I was hearing about aac in 96, it was developed about the same time as mp3 and ATRAC were. It's a wrapper as well as a codec, just like
But no, I don't think for a second that Sony will use any non-proprietary format, if that's what you're getting at. I was just pointing out that the only reason Apple's aac's play on other platforms is that it's not their technology - they'd lock us out in a heartbeat if it was.
They will never stop until somebody makes the
Here is the problem with having too many pots cooking. As many people have said in related (iPod Video) threads, music is a background thing you have going while you do x, while watching video is something you *do*. Now, the only market segment this portable video model can really work with is children and public transit commuters. People who use a passive mode of transportation. But the PSP is well outside of "buy it and shut the kids up" pricing. This could have worked really really well for them with kids movies, but how many kids will get a PSP for good grades or whatever? Sony seems to be trying to straddle the success of Apple and Nintendo here, and a whack in the nuts is a quite possible outcome.
"You know why you do not see me styling wit my homies? Because I have no homies!!" -Mojo Jojo
I will bet that apple will have a similar service within the year. They have already declared this the year of HD video. I am certain that this will include a movie service. In Tiger's preview, Apple offers the following hint of a codec which I will bet be the file format:
QuickTime 7 features an ultra-efficient new video codec called H.264. H.264 delivers stunning video quality at remarkably low data rates, so you see crisp, clear video in much smaller files. Chosen as the industry-standard codec for 3GPP (mobile multimedia), HD-DVD and Blu-ray, H.264 represents the future of next-generation, high-definition DVD playback. Numerous broadcast, cable and videoconferencing groups consider H.264 the video codec of choice for their deployments. To learn more about H.264, visit the H.264 technology page or consult the H.264 FAQ.
I don't think that Apple will offer any sort of video iPod, instead Steve will either offer a larger device with a decent size display or simply sell the movies as viewable on laptops. Obviously a 4lb laptop is a pain to carry around, but I'm guessing the selling point would be the lower power consumption because dvd's drain battery so much more than normal usage... These are my bets, what do you guys think?
Remember when Apple announced the mac mini and one of Sony's key people was there?
This prompted speculation about Apple and Sony collaborating for a Tivo-like service?
What if Apple and Sony were combined for this movie-related service effort? Download movies from sony (using apple software) onto your mac mini (or viao) and if you like sync with your PSP for on the go viewing.
The PSP and ipod, while both being able to play MP3's are distinct enough devices that each shouldn't hack too badly away at the other's market share, no?
Although Apple and Sony's respective product lines have a lot of overlap and are in direct competition, (and may not encourage much co-operation between the two companies), they could both gain a lot if they were able to combine their expertise. Perhaps that is a bit naive on my part.
If someone managed to combine the Starz Ticket pricing and DRM model with the movie collection of the others, that would be close to a winner.
After having been a Netflix subscriber for 5 years, I realized that this is really the future, once people start getting it. (The vendors AND the consumers need to get it)
The top 500 movies will be available to purchase via the Internet...
But they're all Betamax!
The next comment I write will be ready soon, but subscribers can beat the rush and see it early!
starting this coming monday, danish TV station, TV2, will announce 250movies for download on their widely successful www.sputnik.dk TV2 station. Prices pr movie will likely be around $6, which is what is costs to rent a movie in Blockbuster here. They will add 250 movies each year until 2010 (obviously, this will likely change, but that is what they're currently saying). The movies will be streamed in in WMV format.
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every content provider is looking to incorporate more and more DRM as the quality, cost, and ease of creation of copies improves.
the music industry doesn't care about people copying songs off the radio. it didn't even really get its panties in a bunch when CD-Rs first hit the market. or when mp3s hit the ftp servers. It went ballistic when anyone could download a single application and instantly find a never ending stream of perceptibility loss-less perfect digital copies.
likewise with the MPAA and DVD encryption, likewise with the new Cable Set-top standard.
They want to cut out MythTV, Tivo, splitters, H-cards, and cable descramblers. It's becoming too easy to get at the current data, so they want a change.
with the analog system working (fairly) well as is, why else would they create a new 'standard' for the digital system? It certainly isn't in the interest of the consumer.
Why doesn't Sony support the Blu-Ray with its stock rewritable feature?
Why did Disney/Circuit City/et al try to push (the bad) Divx onto the market in the first place?
It isn't because consumers are clamoring for less control or cheaper movies.
The time is coming when content producers are going to have to realize that their profits will no longer come from format-updates (repurchasing 8-tracks as CDs, VHS classics as DVDs, etc), and will -not- come from service-style access to data. Classic TV advertising may even have to give way to pure product-placement campaigns.
Cable will realize that a move to pay-per-channel is the way to support content without advertising in our new time-shifted digital reality. Some people -will- pay $1/mo for TLC. Home Depot will still pay for product placements in Trading Spaces. Maybe the Super-station will go away - but the cable companies, and popular channels, need not.
the film industry has already shown that the theatre experience is not losing out to cheap cam copies. they've learned that feature-rich dvds or dirt-cheap dvds are preferred to the customer over hacked-together recompressed copies on filesharing networks.
The record companies will need to realize that to win with digital music requires providing the best quality, with the least hassle. They will need to realize that they must beat file-sharing on features. People will give up hunting around for a good (not mislabeled)256kbps rip of Britney's newest song - if they know they can just hit iTunes or its ilk and cough up $1.
Fair Use needs to win out. These purported 'losses' from file-sharing need to be revealed to be grossly overestimated fabrications. (A PSA from a supposed union set painter claiming that file sharing is killing the movie industry, and threatening his job - airing during it's highest grossing year of all time is particularly tactless)
DRM is the tool of the content dinosaur. If they concentrated on actual content piracy rings - where big money is being made off black-market copies, and abandoned their fruitless DRM research - their profits could be higher than ever.
But such is not the reaction of anti-competitive cabals. Being forced to -compete- is not what they do. Suing, threatening, bullying, bribing - these are the blunt instruments they wield instead of the precise tools of innovation, imagination and competition.
So in the meantime - expect every advance to carry DRM in the fine print.
'I am become Shiva, destroyer of worlds'
And it's not even to watch movies on the road. I don't travel much.
:P
Thing is, I'm lazy. I'm not ashamed to do that. In fact, I'm even proud of it. I even learned good coding patterns and techniques, because it was getting to be too much work to fix a spaghetty mess.
In this case, I'm too lazy to drive through half the town to a DVD rental centre. I'd really like to watch more movies, but I'm hard pressed to justify a 1 hour trip (total for driving both ways) for a 1.5 hour movie. Actually, make that 2 hours, since I'll also have to take a trip the next day to bring the movie back. So it's 2 hours wasted for a 1.5 hour movie. It's not a very efficient use of my time.
Or you could call it "time management" or "planning" instead of "lazy", if that feels any better.
Would I pay a few hundred bucks to save those hours? Damn right. My time is valuable. After the first dozen movies, the PSP and memory stick will have paid for itself.
I suspect there are others like me too.
Pretty much the most successful inventions were those cattering to the lazy. We all have washing machines because we're too lazy to wash clothes by hand. We have vaccuum cleaners because it's less effort (and causes less dust) than using a broom and weekly taking the carpets out to beat the dust out of them. We have remote controlls and digital tuners with memory because we're too lazy to walk to the TV and twist knobs to switch the channel. Etc.
In all those cases, we pay more money to save work and time.
So don't underestimate the market potential of cattering to the lazy
A polar bear is a cartesian bear after a coordinate transform.
Umm, no. AAC is a bytestream format. As with MP3, most encoders just dump the bytestream into a raw file with no container at all. Since AAC is part of the MPEG-4 specification[1], the official container file format is based on Apple's .mov format. Apple's .m4p files are not standard AAC files - the DRM is entirely Apple's and is in no way part of the AAC or MPEG-4 specifications.
[1] Some profiles are also part of the MPEG-2 specification, and so could be wrapped in MPEG-2 container files or transports.
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I don't see people sitting down to watch an hour and a half to three hour movie on their PSP's. Thats far too long to be sitting squinting at a tiny screen. I'm thinking the killer product would be something like the PSP or iPod with an online TV Show shop. Where you can download an episode or a series at a time, sync it to your handheld device and watch an episode or two on the train to work, while you're having lunch. Whenever you have a quick 20 to 40 mins spare. Charge a dollar an episode or $10 a series and you've got a winning product!
On Topic:
That said, I think I know why Jobs hasn't pursued the hand-held media player thingy. Remember Sony's (former)[0] President standing next to him at the launch of the imac? [1] What do you bet that those two know very well what the other is up to?
Sony gets to try be the iTMS of the movie biz, without jumping through the hoops that Apple would to convince movie studios to go along. (The are a move studio!) Apple gets to watch Sony take all the risks. (Dead pixels , anyone?) Meanwhile, they can continue to focus on the minaturization tech they've got going for the ipod. Why would Jobs want to produce an ipod for watching movies on a tiny little screen, when he could make an ipod in a year or two that lets you watch High Def movies on any screen in your house? Sounds like this could fit rather well with the miniMac as a home entertainment PC.
Okay, stop reading. I'm going to relentlessly connect the dots now, and I know you've probably heard all this before.
You know the drill: the miniMac plus a broadband connection plus a computer monitor becomes a platform for watching downloaded movies...particularly HD movies, since Jobs has a thing for them, and people who can afford really good broadband tend to have HD tv's anyway. So, you get the miniMac as a user-friendly Tivo-iTMS combination.
But wait! There's more! Now, for a low, low, price, (heh) you can get a iPod-Video! Take your rental movies, and play them on any screen, anywhere! Show grandma your home movies by just hooking up the (included) rf adaptor to her 30 year old TV! Show your boss footage of the latest progress on the big engineering project! Keep your kids occupied in the SUV with an endless loop of Barney! (And no pesky DVD's in the van to get lost or scratched!) If you are really bored on that 20 hour plane ride to Japan, you can squint at the small OLED screen that covers the entire surface of the ipod. (No ipod tatoos for you! One year!)
oh, and if that doesn't blow your mind, think about the kind of PDA Apple could make with an ipod covered in a high resolution OLED skin.
____________
[0] President Kunitake Ando, replaced by Ryoji Chubachi. Not to be confused with the new Chairman-CEO, Howard Stringer. AP press release here.
[1]see this Ars Technica article.