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Yahoo to Launch Blog Ad Network
Art Vanderlay writes "Yahoo is launching the much anticipated ad network for small Web publishers today, intended to strengthen its hand against rival Google, a source familiar with the plan told CNET.
The service will undoubtedly turn up the heat in Yahoo and Google's ongoing rivalry to dominate Web advertising. Syndicated search revenue for Google was $630 million, of Google's $1.38 billion in revenue in the second quarter of 2005."
If the ads are more insightful than the blog posts. I'm going to say... yes.
Considering that Google booted me out of AdSense a month ago (while I was on vacation, no less), and won't give any reasonable explanation as to why, at least Yahoo's service gives me another option.
"BSD: Free as in speech. Linux: Free as in beer. Windows 10: Free as in herpes." --Man On Pink Corner in #52607549.
What are the rates for these services?
Since when are all small publishers bloggers? Learn to title your posts /., Cnet
The final word?
This really sounds like it has a lot of market potential, but the articles really don't have any detail as to what the fees will be or really how it is going to work.
It is encouraging to see some recognition of the "little guys" though.
Jerry
http://www.cyvin.org/
Any bets on when the Redmond gang will offer their Ad network?
Hulk SMASH Celiac Disease
Microsoft and Yahoo's new formula for success on the web seems to be: Do whatever Google does!
Wasn't Google awarded the patent for this technology recently? http://yro.slashdot.org/article.pl?sid=05/07/30/14 41249&tid=217
| Information is the currency |
If Yahoo employees can't even park, how can they ever hope to defeat Google?
Someone is figuring out how to cram more ads onto the web. Lord knows we don't have enough.
insert inflammatory anti-microsoft comment here
It certainly ads up in revenue.
Why not use both services? If I had a blog or something similar (ie: non-ecommerce), I'd but up an iframe for each of them, let them do their magic trying to match ads, and simply se which one paid the most. Or if they're close, why not just leave 'em both up? From what I understand, there's very little that the site showing the ads has to do to get them set up, so there's really nothing to lose using both (other than screen real estate, obviously).
I don't respond to AC's.
Since a quick scan of the article didn't include the actual program address, here it is: http://publisher.yahoo.com
The Glass is Too Big: My Take on Things
I wonder if your site ranking will go up on Yahoo and down on Google when you switch your ad service over? ..Or is summer the wrong season for tinfoil?
Starsucks
It's for US residents only.... they can't forget about me! :)
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this is what differentiates adsense from everything else. The tech they acquired from applied semantics works very well as you can see by the success of adsense. It parses websites, figures out their meaning then finds corresponding ads. Not such an easy process.
Yahoo's beta of this showed that their way of doing this is lacking, hopefully they improved it.
2 years and no mod points. Join reddit. Because openness is good.
Google's earnings are over-estimated now, and Yahoo's are underestimated.
After reading the comment about how someone was booted from AdSense unjustly, Yahoo will have the upper hand. ANYONE who has been booted or denied by Google, or just plain doesn't like them, will instantly go to Yahoo. However, will there be sites with Google on the left and Yahoo on the right?
An interesting side-effect of this might be that Google may feel pressure to publish exactly how they split the revenue of Adsence. At the moment its all guesswork, but most estimates seem to converge at about 60-40 split in favour of the publisher. Competition has got to be a good thing, but I can't wait to see how Yahoo foul this up like they did with 'search'
That's one million, gazillion, fafillion dollars. Make check payable to Meyers & Troyer Publishing d/b/a Project Preparation-H.
You can hold down the "B" button for continuous firing.
It wont be easy for Yahoo...
Because most of us who pay AdWords primarily do so because we want our ads placed on the search itself. Sure you have the option to not allow it showing on pages, but that's not the issue: you want your advertisements in the search engine, when users are searching for something like what you offer.
Yahoo's search popularity is way inferior (specially outside the US) so those with tighter budgets will still be sticking to Google alone... meaning that Yahoo will always have fewer advertisements to offer.
It works so well with Google because they are so popular for searches.
Participants of the program must be a resident of the U.S., with valid U.S. Social Security number or Tax ID. (from http://advision.webevents.yahoo.com/scp/viewer/ind ex.php?loc=USYPN0005&client_id=5468&event_id=15952
I know its in beta, but bloody hell...
I've been all around this great big web
and I've seen all kinds of 'blogs
But I can't wait to get back to the blogs
that are good enough to support ads...
(With appologies to the Beach Boys)
My question is, does the presence of advertising on an otherwise ordinary web log make it look more credible to the average web surfer?
Trying to use sarcasm in text-based forums does not work.
Ad-sense is not the only area Yahoo! is playing a bit of catch-up with Google...the other is in the area of blogging. Yahoo! just recently decided to "open up" its blogging network to the broader web, much like Google has done for a while with its Blogger acquistion of a few years ago. More here: http://mp.blogs.com/mp/2005/07/on_yahoo_360_pe.htm l
On the other hand, the company has also been doing things better than Google, including the recent Yahoo! MyWeb initiative which provides a whole new way to save things off the web and find them later.
So the feature and technology race continues...
From the TOS:
You agree not to display on the same Web page in connection with which any Ad Unit, Ad, Link, or Search Box is displayed (a "Serviced Page") any advertisement(s) that an end user of Your Site(s) would reasonably confuse with a Google advertisement or otherwise associate with Google. If You have elected to receive content or Site-based Ads, You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s). If You have elected to receive Search Results on any Site(s), You agree that Google will be the exclusive provider of Internet search services on such Site(s).
I read this as:
- You can't try and confuse the user into thinking that non-Google ads are fromn Google (when both appear on the same page)
- If you are receiving site-based ads, you cannot mix google & non-google ads on the same page. As best as I can figure, most sites (especially smaller ones) receive content-based ads, so I read this as not applying unless you're in the Adsense Premium programs (you get bazillions of visits per month)
- If you receive search results on the site, you agree that google is te exclusive provider.
In short, most people can (and do) display google & non-google ads on the same pages.
"I'd rather be a lightning rod than a seismometer." -Ken Kesey
Now that I have Firefox / AdBlock, I hardly see any ads at all.
Raise your children as if you were teaching them to raise your grandchildren, because you are.
Good point. Many people seem to go on and on about how they rake in hundreds and in some cases thousands in payments from Google for running their ads on their blogs or other sites. I think that this is actually a tiny minority, and that many of these claims are suspect anyway. I think most people may get at most one or two hundred every few months, if that. The main reason for this is the incredibly tiny amount per click-through. In most cases, the obnoxiousness of having large amounts of real estate taken up by Google ads simply is not justified by the return to the site owner.
"Who are in control, they are not in control of anything - they don't even control themselves!" - Glen Beck
the program went public today:
http://publisher.yahoo.com/
No need for the cloak and dagger when the whole frickin' story is told by Yahoo directly.
If doing is pronounced as it is, whats up with boing? Shouldn't doing be some form of dong or something? just flew in from 32afdraskrank vector of the multiverse, coincident to this moment but very far away, its nicer there, and I am also wondering about these words yahoo and google...are the users googloids and yahroids? and what do those words MEAN????? do they mean ANYTHING??? This article alludes to some sort of competition between yahoo and google, the world is now arguing about who will win, yahoo or google, or either, and I am wondering finally, in all seriousness, is this not some omniscient cosmic comedian at work -- lets see if we can get the simians arguing about even MORE nonsensical terms then they already do?
Light Happens.
From here
Right now yahoo webhosting gives free $50 credit for Google Adword when you sign up for hosting account. I guess they will change this in future.
Most of the bloggers and website owners will use both Google and Yahoo to earn money, so in the future we will see ads shown by both network.
The important thing is not to stop questioning --Albert Einstein.
Awesome link. I hate it when people can't park properly. It is nice to see a forum where people can be made fun of publicly for parking like an asshole!
Zhrodague.net - I do projects and stuff too.
this is just my opinion, but most of the weblogs I encounter are crap. there are most definitely some very handy blogs out there, but the vast majority seem to be purely masturbatory and not worth the bandwidth it takes to load them. adding advertisements won't do anything to make them more or less credible. if you gild a pile of shit, it's still going to be a pile of shit. of course, with adblock i don't have to see the advertisements anyway; and who knows, maybe someday somebody will come up with a greasemonkey script that removes blog results from google searches...
Blogs already have an option, it's called BlogAds, it works, it's very easy for advertisers to submit an ad and buy space.
85% of Americans think this signature sucks
While you can derride "cramming more ads onto the web," I bet you take advantage of the wealth of information, entertainment, and commerce the web offers the world.
Now guess how much of it is paid for...
Ironically, the word ironically is often used incorrectly.
Sure enough, my clickthroughs jumped considerably. So much so, in fact, that I earned another $100 in about a week. This morning I got an email from Google stating that they'd disabled my account due to "Invalid clicks". I had not violated any of the terms: I hadn't clicked my own ads, I hadn't used bots, I hadn't offered incentives to anyone else to click them. All I'd done is follow their own optimisation tips.
I sent an email saying this and got another automated response, stating that their "proprietary algorithm" mean that they couldn't elaborate as to what these invalid clicks were, but they were nevertheless disabling my account and witholding all payment.
I spoke to a few of the users of my site, who said that yes, many of them had been clicking ads more. Some said that they'd gone on to buy things through these clicks. None had used bots or anything: they'd just clicked on the ads as any user might, because they were more noticable now and many of the targetted ads were amusing or interesting.
My reply to their second canned email has gone unanswered, and I'm left down the $200-$250 that was remaining in my account, and it seems I have been hosting Google's ads for over a year for free. It seems that I'm far from the only person to experience this arbitrary account cancellation:
Google has always been grey on how much they've paid via Adsense and as a result many sites which made more using different PPC's made less on Google. Or they started off making more before planing off. Plus Google refuses to play nice with others. I'm glad to see more competition.
For some reason I refuse to use either spell check or the spacebar properly.
Tell me about it! Google zapped my account yesterday for no reason, though my traffic hasn't been that high lately so I'm guessing the rumour that they're booting off people who don't make them enough cash might be true, whether it makes sense or not.
I hope Y!PN works out.
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See what the minimum is in your district. Probably is at least 200. The judge will surely rule in your favor if google refuses to divulge *why* the canclled your account. Also if you are not located in california, you will probably win by default because they won't want to pay for a lawyer to fly out and show up.
... for an ad-server that isn't obnoxious, moderately topical and doesn't support Chinese censorship?
Just a consideration: i know many bloggers and web masters who have seen their Google Adsense account disabled, but i never seen a Google Adwords user having his money back for "invalid clicks".
Wow, interesting. I work in advertising and our account advertises pretty heavily on Google approximately $180K US over the last 18 months or so. Our agency's accounts combined are probably spending over $1 million US by now.
I just asked our interactive media buyers, and we've never been reimbursed. Though I am more familiar with banner advertising, based on the invoices I've seen, I believe we get credit when we aren't achieving the desired CPM.
Advertisers aren't getting reimbursed and publishers are getting screwed. Maybe someone should consider a class-action? Or at least fake it so they stop screwing people.
..are made by google. But we don't know if this is just their servers over-delivers based on our daily budget or click fraud. _AS