Former Apple Exec Speaks Against DRM
Wysz writes "Mike Evangelist, former Director of Product Marketing for Apple's "Pro" applications, has blogged his thoughts about DRM. Like many of us, he is offended by the fact that the record labels and movie studios treat their customers like criminals.
While he notes in the comments section that iTunes is the best of the worst, he admits to using third-party tools to remove the DRM from iTunes tracks."
Easy for you to say; you've already bought everything!
Just kidding.
Seriously, good luck with that. I'm sure, like when Homer Simpson told Moe that he wouldn't buy any more "Flaming Moe's", Apple and others will be able to hear your "You just lost yourself a customer!" declaration over their excited, yelling customers and ringing cash registers.
You know how just about every department store puts a don't-steal-me tag on the clothes that has to be removed before you can wear it? They're treating you like a potential criminal, too. Just something to think about before you boycott an industry that takes irritating measures to keep their stuff from getting stolen.
For what it's worth, although I avoid buying CDs that aren't real red book Compact Disc (I want to rip my music with no limits), I have no problems with Apple's DRM.
Insert simplistic political, ideological, or personal proselytization here.
From his blog:
I agree. This has been my philosophy for a long time. Unfortunately, you can only find out after the fact you've bought something with crap built in. If there is any disclaimer at all on the packaging, it's microscopic (look at the recent Beastie Boys CD). The first thing I do with a new CD is rip it, verify it plays on all of my PC's, and all of my CD and DVD players. If it doesn't, I return it. (And, yes, I even erase the ripped music.)
iTunes is the best of the worst
That's like commending Syphilis for not being AIDS.
Trolling is a art,
Yet I bet it comes with more protection next release.
Let us use OUR downloads as WE want. That means any player, any time, as long as I own it. Until then I will download for free or rip from CD.
...former Apple Exec sued by the RIAA...
If I could, I'd destroy you all.
The fight against DRM cannot be won. Visions of a future where media companies and other copyright holders kowtow to consumer demand and release all of their content in an unprotected format to be infinitely copied are ludicrous. The only reason this occurs now is due to the consumer technology gap. If I buy a Britney Spears CD, it has to work in the CD player I bought in 1990. Companies can't implement any real DRM without breaking backwards compatibility.
Expect this to change, soon. Your content will be encrypted at the source and will only be decrypted by the hardware, at the last possible phase, using your personal key and with proper authorization from the license server. As long as we put copyright law on the books, technology will be developed to allow it to be enforced. Live with it.
domain combinatorics
he is offended by the fact that the fact that the record labels...
Did anybody else notice the disturbance in the Matrix?
Bradley Holt
Personal music copying is legit, and bought and paid for through media levies. Why would I ever buy from Apple/other DRM music provider for an extra 99 cents what I've already bought from my friends on BitTorrent. Faster, better selection, and a more flexible format.
Where art thou RIAA? He voluntary admits it and all! Sue! Sue! Sue! I hear there's an attorney named THompsons whose case just went away. Maybe he can help you out...
If brevity is the soul of wit, then how does one explain Twitter?
Would hire "Mike Evangelist" as Director of Product Marketing.
I hear their CEO really gets the 'Jobs' done...
When you buy clothes from a department store, the tag is removed and you are free to wear alter, and lend out the clothing however you see fit.
When you buy media with DRM, you take the tag home with you so it can tell you how to use the product you bought and try to get you in jail for shutting it up.
Like many of us, he is offended by the fact that the fact that the record labels and movie studios treat their customers like criminals.
Well, I'm not sure why he would be offended, since most of their customers *do* display a propensity to steal their music.
It's like being offended that walmart has stolen goods detectors at the exits.
I'm sorry. The number you have reached is imaginary. Please rotate your phone 90 degrees and try again.
What I really dislike about DRM is the general consensus that everything actually will have DRM in the future. Even many hardcore geeks at Slashdot seem to reason DRM is here to stay and, if anything, we should try to use the lesser of all the evils. Well, I don't agree (and I didn't vote for Bush either, *shrug*) and the sooner the consumers unite somehow and nicely tell the record- and movie industry we don't want their freaking DRM the better.
Microsoft, being a maker of software based DRM-solutions, plays along nicely by reinforcing the record/movie industry's "threat" that they are "forced" to use DRM if future content should be playable at all in the future. This is _untrue!_ Even if many content industries want DRM, it's not needed, and we shouldn't give up and let them have it that way. Think about it, if a CD can be played in a stereo, even if the stereo has some kind of DRM, any competent taiwanese manufacutrer should be able to create a player for the computer, regardless if RIAA, MPAA or Microsoft likes that or not. That's the way it should be.
I am worried someday, somewhere, some freaking moron political figures will rule the computer is an "entertainment device" and must be managed with DRM (think Vista, Trusted Computing etc). That's the day we are all fucked, even if don't actually listen to music or watch TV.
Come on. Are we really supposed to believe that they had a Director of Product Marketing named Mike Evangelist? And I suppose they've got an engineer named Dave Engineer too. And users named Joe Sixpack. And an HR guy named Steve Jobs.
Software sucks. Open Source sucks less.
http://www.magnetbox.com/riaa/
I only know of one tool: hymn (Hear Your Music aNywhere) (formerly called PlayFair) http://hymn-project.org/
And I refuse to buy any CDs that won't fit in my tape deck!
I suppose it's interesting that a former Apple guy should be taking a stance against Apple's current policy, but this isn't a particularly well-reasoned article. He's basically fed up with format change, and he's ticked off that there are things he thinks he ought to be able to do with the new format (copy it freely to every digital device) that he can't do.
There's nothing new in this article. He's trotting out the usual complaints about DRM without addressing the usual responses. The usual responses may or may not be adequate, but the article is less "Here's a new argument against DRM from a guy who knows" and more "Yet another guy is pissed off."
What I really like is that how you go out and fork over $20 for a new DVD, then as soon as you put it in the player you are forced to watch a short video telling you such crap as "You wouldn't steal toys, you wouldn't steal shoes, why would you steal a movie?" I own the stupid thing, and they make me so mad I rip a copy just to get rid of their garbage. And by the way, "Own it now!" is their line...so I guess if we own it, we can do what we want with it...
Does the name George Orwell mean anything to you people. Wake up and smell the coffee! Big Brother is coming, and we need to stop it now before its too late. I'm serious...stop laughing dammit...ok now I'm ticked! Seriously though, we as Americans and citizens of other Free Nations need to stand up and say that "we will not allow corporations to take away our rights and freedom no matter what". Send a clear message to the RIAA, boycott their products, and spread the word that you can boycotting them and why. All that's needed to start a landslide is a single pebble. Are YOU that pebble? Think about it.
Michael "TheZorch" Haney
thezorch@gmail.com
http://thezorch.googlepages.com/home
Why is it that someone hasn't proposed a reasonable alternative to DRM.
The record companies want to make money, people want to control their stuff. So instead of bitching about it, then bending over and taking it, why doesn't someone come up with an alternative.
It seems like the extremes of this discussion are all I ever hear anymore. What is being proposed by people who see a business opportunity in a good compromise that satisfies everybody? Is there such a thing?
How pathetic are you that you follow me from topic to topic and waste all your mod points at once modding me down?
I'm a developer who contributes both to closed and open-source projects and I don't see the use of DRM is necessarily a bad thing. There are an awful lot of people who are being hurt by content/software piracy these days and the mac platform is http://www.macserialjunkie.com/>no exception. Apple (and nearly every other developer I know of) is aware of this forum and the thiefs that hang out there. Moreover, everyone expects the problem will only get worse as the market share increases.
I agree that DRM isn't the whole solution to this problem, but I don't think it should be dismissed outright. What is wrong with wanting money for working?
Now shut the fuck up and go join the rest of the sheeple at the mall.
Sincerely,
The RIAA
"[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz
Hang in there, trooper. It's like one of those bucking bronco rides. It takes practice. Eventually you'll be able to handle a triple or even a quadrupled phrase smoothly and cleanly.
if you want to read the 75 or so responses posted to his blog, you're out of luck here...
________
The latest episode in the war between music companies and their paying customers (the one where Sony decides it's OK to surreptitiously take over your PC so you can't make a copy of the music you thought you bought from them) has finally pushed me over the edge.
I've been a big buyer of prerecorded 'media' for over 35 years. I have two or three hundred vinyl LPs, several dozen 45's, a hundred or so audio cassettes, and roughly 60 prerecorded reel-to-reel tapes. They are jammed in my closet with a couple hundred VHS tapes, 450 CDs, and 500-odd DVDs. (Mercifully, I skipped the 8-track, Betamax and laserdisc formats.)
< image > media closet
Part of my media collection
I have to believe the record companies and movie studios would consider me a good customer. But with every day that passes it becomes more and more obvious that the greedy bastards who run these media companies prefer to treat me (and all their customers) like criminals. They continually expect us to pay more for less, and even then they are not satisfied. They want to pretend to 'sell' us their product, but they don't want us to actually have it. Well I've had enough.
From this day forward I will never spend a another dime on content that I can't use the way I please. If I can't copy it to my hard drive and play it using the devices I want, when and where I want, I won't be buying it. Period.
They can all take their DRM, and their broadcast flags, and their rootkits, and their Compact Discs that aren't really compact discs and shove them up their bottom-lines.
Free Software: Like love, it grows best when given away.
If people walk away from DRM media, and tell their friends to do the same thing, then they'll go away. Period. If people blindly let themselves get suckered into this process and put up with it, then they'll continue to get shafted.
You get what you put up with. it was true when workers struck against nasty employer tactics in the '20s and '30s and it's true now with DRM. When people stopped putting up with the nasty stuff, the laws finally got changed to something that recognized the source of the unrest.
Free Software: Like love, it grows best when given away.
It's like being offended that walmart has stolen goods detectors at the exits.
No. It would be more like if Walmart put a goods detector in your house to check to make sure you weren't bringing in competitor goods or in fact making use of your goods in ways they did not want in order for you to pay twice for them.
Oh noes! It looks like you just used the plunger to clean the bathroom upstairs and it clearly states in the EULA that the plunger you purchased at Walmart must be used only for the licensed bathroom downstairs!
In that scenario, I would be very offended.
"I am the king of the Romans, and am superior to rules of grammar!"
-Sigismund, Holy Roman Emperor (1368-1437)
I understand that this guy wants to live in a world where entertainment data (audio CD, DVD, downloaded audio, etc) is released without DRM. He can create that world today. All he has to do is produce content that everyone wants and release that content with no DRM at all.
The best way to win over the hearts and minds of the people is to live your life as a shining example of the good behavior that you want emulated. That's going to be much more effective world change for DRM than whining in a blog.
If you don't like DRM, suggest another way for them to sell music.
Ok, here's one: sell music without DRM. CDs, mp3s, DVDs, whatever floats your boat.
CD burners have been available for nearly a decade now. Mass copying of digital music has been feasible, and known to your average Joe, for years now. Broadband is pretty standard in most countries. Yet people still buy CDs by the millions.
Why?
Because the vast majority of people are honest. They'd LIKE to pay for things. I know it's easy to assume everyone is out to steal from everyone else, but the numbers simply don't reflect this. Mass copying of free digital music has been available and easy to use for years now, and yet people still buy CDs by the truckload.
You're always going to lose some sales due to piracy, sure. Maybe even a decent percentage (10-20%). But overall, most people are quite willing to give up some money for a quality product. Don't believe me? Here in Canada, copying CDs for personal use is 100% legal. Most interpretations of the law say that sharing/downloading mp3s is also 100% legal. Yet CDs still sell, and sell well. Record stores aren't going out of business in droves, people still have a collection of CDs in their cars, and the music industry is still making a profit.
Should copying be illegal? Maybe. That'll stop the casual users. DRM will never stop the dedicated. They're just not interested in buying your music. Short of not releasing it, you'll never stop these people. But the masses will happily pay for unencumbered mp3s.
It's kind of like bottled water. Water is free, right? Then why is bottled water a multi-million dollar industry?
Convenience. Imagine a music store with everything, and no DRM. I'd be paying thousands every year for music at the rate I chew through it, even though I could easily get it for free. DRM doesn't stop music from getting onto P2P networks, and it never will. All it does is stop me from buying music from iTunes, etc.
Endless arguments over trivial contradictions in books written by ignorant savages to explain thunder in the dark.
I reached the same conclusion about three years ago. I've not bought any CD's since. I did try out iTunes and bought a few tracks on-line. The trouble with iTunes, is that it was a hassle to move the music to my MP3 player or to create mix CD's for my car. Possible yes - but ultimately too much trouble. So, I cancelled my iTunes account.
I think with the Sony Rootkit and the publicity it's been getting, that we're reaching a tipping point. Music sales are down. People are already frustrated that they can't use music that they paid for, in devices that they paid for. Now they have to wonder - is this going to damage my PC? Expose it to malware and possible attack? The industry shot themselves in the foot years ago. They are continuing to do so, and have switched to heavy caliber weapons. It will be interesting to see how well music sells this holiday season.
[Insert pithy quote here]
What I really dislike about DRM is the general consensus that everything actually will have DRM in the future.
While I think most devices will have some form of DRM, I am not as worried about devices having DRM as having to use it.
I don't care if Blu-Ray has the most ass-backward DRM the universe has yet devised - as long as I can burn my own content on a Blu-Ray disc and play it using that player, and give it to other people to play. Similarily while the iPod supports DRM it also supports ways to use the iPod that involve no DRM whatsoever. The DRM does increase device cost but that is an up-front and one-time cost I can roll my eyes over, and watch as at times that cost becomes too great and prevents adoption of what would otherwise be a good device.
As long as there is a path for free content to flow through a system I am not as worried about DRM because it lets media producers willing to relinquish controls compete on the basis of freedom to use media. If mainstream media becomes locked down too tightly, new avenues of media will spring up that are more open. You can see that today with online movie sites, even with news video fed from various bloggers. Not all producers of media are interested in a total lockdown of thier work, and those people will have the benefit of a wider natural distribution rather than having to pay people to take something.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
First of all, piracy does not equate to lost sales. The vast majority of people who consume pirated software/music/movies are people who couldn't/wouldn't pay the retail price in the first place. There's a simple reason that piracy is mostly rampant on college campuses: students are poor.
Secondly, since when did the purchase of a CD change from "owning a copy" to "being licensed to experience the content"? I haven't seen a licensing agreement printed in any of the CDs I've bought. When I buy a DRM-unencumbered CD, I am owning that copy of the content. I can (and will) do whatever I want with it. Just because iTunes comes along and starts "licensing" the content in DRM-encumbered form, that doesn't mean that the nature of purchasing a raw CD has suddenly changed.
Thirdly, the entire public debate about copyright law, DRM, the DMCA, piracy, etc, all really boils down to one simple thing: what is ethical is not the same as what is legal, and vice-versa. The government is supposed to serve the people by refining the law until it accurately reflects what is ethical. Unfortunately what we have right now is a body of law that is radically divergent from what is ethical. Throughout history, whenever the government and the law have gone against what is ethical, civil unrest has resulted and has in fact been the only way to set things right. Digital piracy is just the latest form of civil unrest. Since the government is clearly in the pockets of rich special interests, piracy is the only form of civil unrest and demonstration the public has left at its disposal. So from an ethical stance, piracy is a good thing because it is the only counter-force fighting to swing the law and government back toward what is ethical.
Moderator hint: a comment is neither "Flamebait" nor "Troll" if it is true.
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