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Blog Epitaphs? Get Me Rewrite!

Carl Bialik writes "'Reports of blogging's demise are bosh, but if we're lucky, something else really is going away: the by-turns overheated and uninformed obsession with blogging,' Jason Fry writes on WSJ.com, responding to a recent wave of blog-doubting that includes a Gallup poll and a Chicago Tribune editorial entitled, 'Bloggy, we hardly knew ye.' Fry says blogging might not fly as a business, but 'the failure of blogging to launch a huge number of well-heeled companies or keep attracting VC money won't mean the end of blogs -- instant messaging, for one, hasn't foundered despite the difficulty of turning its popularity into profits.'"

110 comments

  1. First hand experience by FST · · Score: 2

    I've learned this first hand: When my friend John Parsons and I started our baseball blog, Fear and Faith in Flushing, our moods used to soar and crash based on the "referrer summary" of sites that had linked to us. After a while, we noticed something odd: Our traffic kept increasing, even as our referrers held steady or decreased. Then we realized this was a good thing: Readers were coming directly to us instead of through intermediaries. Being part of a blog community is valuable, but it isn't everything. (If you're so inclined, read more about my blogging misadventures in this Real Time from October.)

    --
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    1. Re:First hand experience by koweja · · Score: 2, Interesting

      Blogs are great for organizational news; we use them at work a lot for staff communication. We have a lot of people that work a wide range of hours, so our blog has replaced having to email everybody in the office to share news. Keeps our inboxes clean(er) and makes it easier to archive and search old messages.

      The problem with blogs is that there are 10 million morons who think that they have something intelligent to share and that their ramblings is a good replacement for actual local, national, and world news. Because of this the percentage of blogs that are crap is fairly high, but blogs are still a very useful tool.

      As for blogging fading away, it's expected that the number of blogs/bloggers will plummet. It became the trendy thing to do, so a lot of people jumped on the bandwagon and made blogs just to join in. Once the fad start to fade, most of these people will lose interest and find another trend to follow. However the people who actually have an interest/need for blogs will remain. So, it's not that blogging is dieing, it's that the size of the blogging community was unnaturally high and is now simply fixing itself.

    2. Re:First hand experience by Davak · · Score: 1

      Parent comment is a hack job from a previous Fry article here:

      The Accidental Blogger
      How an Experiment in February
      Became a Nightly Sports Ritual --
      October 31, 2005

  2. One-To-Many the wrong way by biocute · · Score: 2, Insightful

    While some blogs are entertaining to read, the whole exercise requires readers to visit several blogs to get their daily required intake.

    RSS-and-friends is not the answer because the burden is on the readers to seek out interesting logs, what if a blog is interesting one day and crap the other? What if there's another insightful blog pops out of nowhere today?

    I wouldn't bother if I had to read 10 newspapers to get "good" national news in one, international news in another, sports in yet another so on and so forth.

    This is where sites like Slashdot comes in handy, it's essentially a collection of interesting articles.

    So some people have to get together to be the "blogeditors" and actively search for good blog articles every day, and readers have a place to go. It's like a selective RSS service.

    1. Re:One-To-Many the wrong way by TubeSteak · · Score: 1
      This is where sites like Slashdot comes in handy, it's essentially a collection of interesting articles.
      Honestly, if you really want to get the "full" news story on any event, I suggest you go to Google News and skim several articles. Blogs and newspapers (and /.)rarely give you all the facts.

      It seems to me that the biggest problem (news) media companies are having with blogging is that it is hard to monetize. The same goes for Google News, it isn't a service that is easily monetized.

      Other than advertising, gow do you charge for the equivalent of a chat in the park? Especially when I have the option of talking to someone else, or going to another park?
      --
      [Fuck Beta]
      o0t!
    2. Re:One-To-Many the wrong way by lrucker · · Score: 1
      So some people have to get together to be the "blogeditors" and actively search for good blog articles every day, and readers have a place to go. It's like a selective RSS service.

      There are Livejournal communities that do exactly that. I didn't see much point in LJs (the only people I knew personally who had them used them for such things as keeping the grandparents up to date on the sprogs) until I discovered comms.

    3. Re:One-To-Many the wrong way by jeff_schiller · · Score: 1

      "I wouldn't bother if I had to read 10 newspapers to get "good" national news in one, international news in another, sports in yet another so on and so forth."

      That's because you'd have to pay for them those newspapers, gather them together and leaf through the interesting bits.

      If you're interested in big mainstream media items, then subscribe to Google News or CNN or whatever as someone suggested. If you're interested in many different niche areas like a lot of us (say web development, Linux news, console gaming, etc), then you'd do much better to grow your feeds "organically" because no one news source will fulfill all your needs, not even slashdot.

      With feeds and blog searching getting better you can set up the feeds you like and browse them at your disposal for (more or less) free. Often these feeds might lead to other interesting feed - click and add it to your ever-growing collection of feeds. Getting tired of long-windedness of a particular author? A particular blogger hasn't published in awhile? Prune it from your collection of feeds. In fact, I make sure I prune every week or two and I prune aggressively. If a blog picks up steam again, I'll eventually "discover" it again through my other adjacent blog sources...

      Just think of an individual feed as an ongoing series of articles from a particular reporter. The feed aggregator is the newspaper that collects them together.

      And no newsprint on your fingers...just carpal tunnel syndrome...

    4. Re:One-To-Many the wrong way by Anonymous Coward · · Score: 0

      RSS-and-friends is not the answer because the burden is on the readers to seek out interesting logs, what if a blog is interesting one day and crap the other? What if there's another insightful blog pops out of nowhere today?

      This is where Slashdot comes in handy, it's essentially a collection of interesting articles.


      Or a collection of disinterested slackers who seek out interesting logs and submit them to the site so they can complain/brag about how their sub was received to their disinterested slacker friends. Take your pick.

    5. Re:One-To-Many the wrong way by natrius · · Score: 1

      RSS-and-friends is not the answer because the burden is on the readers to seek out interesting logs, what if a blog is interesting one day and crap the other? What if there's another insightful blog pops out of nowhere today?

      The solution to this is simple. Let's take the general case of the Internet as a whole. To determine what sites are better than others, we use (through Google) the number of reputable people who thought the site was valuable enough to link to. These reputable people are in turn determined by the number of people linking to them. It takes a while for good sites to percolate to the top, but it really doesn't matter since most information on the Internet is long lived.

      Blogs on the other hand, are updated much more frequently than normal web sites, and the information on them is most valuable once it's posted. The best way to stay on top of information coming from blogs is to monitor a predetermined set of blogs about a topic of interest that you know usually has valuable information, and add blogs that are commonly linked to by them to the set. Whichever posts are most linked to and most recent get pushed to the top of the page.

      Throw in a few nifty features like grouping discussions, and you've got memorandum. No need to seek out interesting blogs if you can get someone else to point out specific interesting and timely posts for you.

  3. Time to drag out this old chestnut: by This+Old+Chestnut · · Score: 1

    Blogs are like assholes, they are full of shit and everyone has one.

    1. Re:Time to drag out this old chestnut: by HeroSandwich · · Score: 1

      Fuck you! What.. you think your a funny man? I am sick of reading such vulguar fucking language every goddamn fucking time I have to read the shit that is posted on this cunt stain of a site.

      Cheers,

    2. Re:Time to drag out this old chestnut: by truthsearch · · Score: 1

      Some /. comments are like shit, they come from assholes and everyone makes them.

    3. Re:Time to drag out this old chestnut: by Anonymous Coward · · Score: 0

      Kind of like Slashdot comments, huh?

  4. What the fuck is a blog? by Anonymous Coward · · Score: 1, Funny

    Sounds silly to me!

  5. What A Wonderful World It Would Be... by RobotRunAmok · · Score: 1

    If the ONLY Instant Messaging was among bloggers:

    *ping*
    Hi. what u doin?
    *ping*
    workin on my blog
    *ping*
    me 2
    *ping*
    i was jus gonna IM maurice
    *ping*
    maurice sez he's workin on his blog tooo
    *ping*
    kewl
    *ping*
    whaddya wanna do later???
    *ping*
    gonna download the new Wordpress
    *ping*
    cool. Im gonna write in my blog some more. Mind if I mention in my blog how i was IMing you today? I could even link to YOUR blog.
    *ping*
    That would be sooo kewl!
    *ping*
    kk
    *ping*
    kay. c u
    *ping*
    bye
    *ping*
    kay bye

  6. Blogs aren't dead? by Shadow+Wrought · · Score: 4, Funny

    Guess we need some more stakes. And garlic. Lots of garlic.

    --
    If brevity is the soul of wit, then how does one explain Twitter?
    1. Re:Blogs aren't dead? by 1point618 · · Score: 1

      Don't forget the silver bullets and holy water!!!

    2. Re:Blogs aren't dead? by tpgp · · Score: 1

      Guess we need some more stakes. And garlic. Lots of garlic.

      Ha! Made me laugh out loud...

      Then I thought about it, realized you were posting on a blog and laughed some more :-)

      --
      My pics.
    3. Re:Blogs aren't dead? by Ixitar · · Score: 1

      Don't forget the salad, potato, bread and wine.

      ... Oh, you said stakes. I though you said steaks! My fault!

    4. Re:Blogs aren't dead? by tyme · · Score: 1
      Shadow Wrought wrote:
      Guess we need some more stakes. And garlic. Lots of garlic.

      <Simpsons voice="homer">Mmmm, steaks and garlic. Ahhgglglglgl...</Simpsons>
      --
      just a ghost in the machine.
    5. Re:Blogs aren't dead? by Kelson · · Score: 1

      Oh, you said stakes. I though you said steaks! My fault!

      Don't feel bad. Muffin the Vampire Baker made the same mistake.

    6. Re:Blogs aren't dead? by Reality+Master+101 · · Score: 1
      Then I thought about it, realized you were posting on a blog and laughed some more :-)

      Slashdot isn't a blog, it's a news aggregator with comments.

      --
      Sometimes it's best to just let stupid people be stupid.
  7. Well, at least you walk the talk you talk! by The_REAL_DZA · · Score: 1

    I mean, you didn't even bother to post a link to your blog!

    --


    This space intentionally left (almost) blank.
    1. Re:Well, at least you walk the talk you talk! by Anonymous Coward · · Score: 0

      That's 'cause GP is the cut and paste king of /. It wasn't his blog, he just saw an article on WSJ and ripped it off.

  8. Always relying on the next killer app by CokoBWare · · Score: 1

    Every time a new Internet technology comes out that is a "killer app", industry tries to monetize it (it makes sense). See what I think's happening is that they looked at the Web and wanted to be able to do the same with every other technology, like IM and now blogs. These are new mediums in their own unique way. Not every medium can be monetized like the web or VoIP, or others. Some work, some don't. That doesn't mean that another generation of individuals won't eventually come up with a way. Podcasting is one that is struggling even like Blogs even though it is much less mature than the Blog (we haven't even come near the base of podcasting yet, let alone the tip). Eventually someone will figure this out... it may just take another "killer app" technology to turn it around. Patience I say.

  9. Only The Hype Will Die by blueZhift · · Score: 2, Insightful

    Blogs aren't likely to go away anytime soon, only the hype will die down. All of the talk about blogging replacing traditional (ie commercial) journalism and people trying to make money doing it will thankfully go away. Indeed, I would guess that many people will continue to blog and then the next big thing will come along and the hype machines will glom onto that.

    1. Re:Only The Hype Will Die by Lispy · · Score: 2, Interesting

      Call me ignorant. Back in 2002 I was called to a meeting with some pretty important guys in the company I was working on back then as they wanted to have one of the "tech guys" in that meeting too.

      So I sat there and they were talking about that hip new thing called blogs. That was the first time I heard about that phenomenon. The whole time I was trying hard to gasp the concept behind all this but whenever I thought, ok where's the meat, it turned out that in the end they were simply talking about people writing about stuff on their own homepages. I was like, WTF? This is the whole POINT of the web! I mean, c'mon, isn't it? Wasn't this hyped 1993 or sth.? What were YOU thinking the information super highway is all about? Were you just unfrozen from carbonite or what?

      When I was finally asked on the topic I said something how I am turning to "blogs" (I used it like I had known all the time what it was) everday whenever I surf the web. They were thrilled. It was like it was 1995 all over again and someone told them that it was POSSIBLE to distribute stuff from your desk to the whole world. I was just wondering, WHAT in the world had they'd been thinking the last 7 years was all about?

      Am I still missing the point or is this just as fundamental trivial as it seems?

    2. Re:Only The Hype Will Die by Anonymous Coward · · Score: 0

      What makes blogs special is that it makes it stupid easy and quick to make a webpage without having to worry about knowing how to make a webpage. That is essentially it.

    3. Re:Only The Hype Will Die by Lispy · · Score: 1

      If I really have something to say to a larger audience I might want to learn to write.
      If I want to talk to an even larger audience on the web I might consider learning HTML wich isn't THAT hard for a moderately intelligent person.

      I you are too dumb to learn HTML or lack the dedication to do so you probably don't really have something to say or you're most probably just pathetically bored.

      Just my 20c.

    4. Re:Only The Hype Will Die by Reality+Master+101 · · Score: 1
      Am I still missing the point or is this just as fundamental trivial as it seems?

      The difference between a web page and a blog is that a blog generally has a built-in temporal component. In other words, a web page is typically an "about" page, whereas a blog is more like a diary where you make regular postings indexed by time and/or subject. Sure, you *could* make a blog using a regular web page, but the point of blogging is that the process is automated and intended to work that way.

      The add in goodies like RSS or things like LiveJournal "friends" where it makes it easy to follow various blogs when they update, and you have something fundamentally different from static pages.

      --
      Sometimes it's best to just let stupid people be stupid.
    5. Re:Only The Hype Will Die by DragoonAK · · Score: 1

      Wake up and get a clue - not everyone needs to be proficient with computers. This doesn't even begin to deal with the issue of just wanting things to be easier. Do you understand how to use, maintain and make everything that you deal with in your life? Every profession or group thinks they're the most important one. They aren't.

    6. Re:Only The Hype Will Die by marcosdumay · · Score: 1

      Well, 1995 is over. Most people can't distribute stuff from their computers nowadays (think about NAT and DHCP) and if they could, they wouldn't know how to do that (they use Windows afterall, it doesn't support that out of the box). So, people spent a lot of time just consuming stuf from the net, not producing.

      The blogs are just 1995 all over again, but easier, so people with any set of knowledge can post. It is a huge step ahead from 2000.

    7. Re:Only The Hype Will Die by swimin · · Score: 1

      Actually, windows does have a decent toolkit for distrubiting stuff from you're computer builtin, assuming that you're using a cheap/free hosting service. Think about it: Notepad and Internet Expolorer is all you really need, that along with a credit card number is all you really need to distribute some content from your personal pc.
      Or if you really wanted to get fancy, with some free software, and some free trickery, you could serve stuff off your average cable/dsl connection. Just apache for windows, a dynamic DNS solution, a free dynamic dns autoupdater, (Which might have to include a port forward around port 80), and the average windows user could host a website.

    8. Re:Only The Hype Will Die by O_at_TT · · Score: 1

      I agree the hype will die and the people who think they are going to get paid to write nothing interesting will go away.

      But people are always going to talk about themselves and if you give them an avenue (nay, a superhighway) to push their thoughts through then they will do so. And so what... let 'em babble we don't have to listen.

      As far as monetizing with ads goes, give me a break. It's a little bit like recycling beer bottles. Have you ever taken cases and cases and cases of bottles to the recycling place only to get enough spare change for a soda? Same thing with visitors: you may have thousands of them, but you'll be celebrating the day you break the $20 dollar mark on your Adsense account and Google writes you a check.

      However if you do have a good blog/content website there *are* ways to use that to make decent money I believe. Whatever you do don't charge for content... and don't try cramming so many ads that it's headache inducing... but you could come up with a product or service related to your content that your thousands of visitors would be interested in. No advertising needed. Your potential buyers are already streaming to your selling point. So for example if you are writing about antique cars, try selling glossy prints of the nicest cars. You won't become a milionaire, but you'll be better off than if you relied on adverts/affiliates alone.

      Just my $0.02. No wait, that's Adsense. What I just gave you was $2.00.

      Oliver / http://www.treasuretunes.com/

    9. Re:Only The Hype Will Die by Anonymous Coward · · Score: 0
      and the average windows user could host a website

      ...until their ISP's automated port scanner notices a listening web server. Then they receive a letter notifying them that they are violating the no services clause of a TOS or AUP to which they agreed. They have 48 hours to desist the violation or their service will be cancelled.

      This is 2006, but internet connections are still sold as a "consumer" service. Unless you're willing to pay business prices ($200/month+), you'll have to be content as a "content consumer". The tiered internet is already here. For 95% of internet users in the US, application neutrality is a myth.

    10. Re:Only The Hype Will Die by Anonymous Coward · · Score: 0

      I first made a web page (using plain html) in 1995, but I prefer using a standard interface for a blog.

      If you write content in the same format frequently/daily, you should use some kind of CMS. Blog-software is just a simplified CMS-system, that takes care of the work you don't want to do, even if you know how.

    11. Re:Only The Hype Will Die by mdwh2 · · Score: 1

      I don't think it was possible in 1995 to have a system where information from several sources was distributed to a single person so it could be presented in a single "page" view (e.g., RSS, or "friends" pages) - certainly I don't think it was easy to set up, either from the point of view of the author or the reader.

      That's one of the significant differences over webpages - when I set up a homepage 9 years ago, the problem is that people would look at it once, then no longer bother because it's too much hassle to keep checking back to an individual webpage. (Having said this, I don't get the point of entirely standalone blogs - the ones where people are seemingly writing towards an audience, but they don't seem to have any readers because no one can be bothered to keep looking, just like old style webpages.)

      In summary, the key point is that not only is this a webpage that updates, but that there is a mechanism for informing readers when the page updates, and transmitting the information to them directly.

      A better comparison than webpages is perhaps email, in that they are useful tools for communication, and a fundamental improvement is that blogs are "pull" rather than "push" - the reader decides what he wants to read, rather than the sender having to decide who might want to read.

    12. Re:Only The Hype Will Die by mdwh2 · · Score: 1

      I couldn't agree with you more! Right now, I'm telnetting in from port 80, in order to read and post from Slashdot! And of course, the telnet client and the OS it runs on were written by me, all in assembly, though I must confess to using an off-the-shelf computer as I am too stupid to make one of those.

      Seriously though - an intelligent person doesn't just know how to do things, he knows when it's best to make use of existing tools rather than reinventing the wheel. I can write HTML, but it's nonetheless far more productive for me to make use of existing systems.

      Furthermore, you're confusing design with the system as a whole. I tend to write raw HTML if necessary when posting to LiveJournal - but setting up a blog/journal system is a lot more work than just writing some HTML.

  10. Blogs? by Dunbal · · Score: 0

    Blogs have always been overhyped and overrated. Who cares what you had for breakfast, or how someone cut you off in traffic today, or how you want to screw that cute new girl at work, or how your boss sucks?

    --
    Seven puppies were harmed during the making of this post.
    1. Re:Blogs? by smooth+wombat · · Score: 1
      or how you want to screw that cute new girl at work, or how your boss sucks?

      Depends on the circumstances. If the cute new girl at work happens to be your boss then people will certainly care to read all about your adventure.

      --
      We will bankrupt ourselves in the vain search for absolute security. -- Dwight D. Eisenhower
    2. Re:Blogs? by nightsweat · · Score: 1

      Not many. Which is why most successful blogs are more like mini-magazines on specific topics. There are tons of food, auto, tech, and other topical blogs that are increasing readership.

      The "had a pop quiz today" blogs are still in existence, they're all just moving to MySpace.

      --

      the major advances in civilization are processes which all but wreck the societies in which they occur - A.N. White
    3. Re:Blogs? by Anonymous Coward · · Score: 0

      Someone didn't eat his cheetah for lunch today.

    4. Re:Blogs? by grazzy · · Score: 1

      This might very well be one of the funniest comments on slashdot this.. well week. Read it well. Dont tear.

    5. Re:Blogs? by atomic_toaster · · Score: 1

      Who cares what you had for breakfast, or how someone cut you off in traffic today, or how you want to screw that cute new girl at work, or how your boss sucks?

      This may be true if you're reading a blog that is written by someone you don't know. It gets bloody boring after a while. However, if you use blogs to let your real-life friends and family know what's up in your life, especially if you don't seem them often, it's a good thing. Hell, if you'd seen these people in person, those are the things you'd probably be talking about anyway.

      I've lived out of town from a lot of friends and family for most of my life. To me, blogging is a great replacement for the "this is what's up with me right now" letters and bulk emails which go out to everyone you know. Then you have to reply to X-number of letters and emails. Between the commenting system and reading your friends' blogs, you can keep much more up to date with what's going on in your friends' lives than otherwise.

      Also, there's nothing forcing you to read peoples' personal, intended-for-my-friends' blogs. As with any kind of writing, there is loads of stuff out there that you won't like to read -- and there's nothing saying that you have to read it. However, the content is enjoyable and important to someone, somewhere, even if it's just the person writing it.

    6. Re:Blogs? by onedotzero · · Score: 1

      Oh, I don't know. Some people's lives are just fun to read about.

      --
      onedotzero
      thedigitalfeed.co.uk

    7. Re:Blogs? by Anonymous Coward · · Score: 0

      You are confusing blogs with the subset of blogs that have personal life as their subject matter. All a blog is is a website with articles published in reverse chronological order. The subject matter can be anything.

  11. Should be no surprise. by davburns · · Score: 3, Insightful

    Lots of people seem to assume that if something is popular, then they (or someone) ought to be making money on it. But it's the exception when that happens, not the rule. Humans have been hanging out and talking with friends for thousands of years. It's wildly popular, yet money needn't change hands for it to happen. Most blogs and IMs are extentions of this. Sometimes someone makes a buck on a banner ad, like a cafe owner makes a buck when friends catch up over coffee, but the bulk of the value is in the social exchange, and the buck is just rent on the venue.

    1. Re:Should be no surprise. by pimpimpim · · Score: 1
      Well, from the article summary, I got the impression that people have the idea that something can only be successful when you can make money of it. Which is just as sad an idea.

      BTW, next time you talk to your friends, can you mention me(tm)? I'll pay you 10c per friend ;)

      --
      molmod.com - computing tips from a molecular modeling
  12. Blogs are a permanent feature by RealProgrammer · · Score: 2, Insightful

    The "blog", or something like it, will be here from now on.

    People for the most part disconnected from their extended family and childhood friends. The Internet makes it possible either to stay connected with them or to find a new set of people with whom to connect, based not on heredity or geography but on common interests. Email and IM don't work for finding new people, only for data exchange with old ones.

    Another feature of the blog is googlability. Say it once, and anyone searching for that thought can stumble into your take on it. That blows away legacy media, as radio and TV blew away whistlestops and soapboxes. Suddenly, it's not the financial power of your boss but the content of your message that's important.

    The ramifications of that are just now being felt.

    --
    sigs, as if you care.
  13. Indirect revenue is the key by Opportunist · · Score: 1

    Blogs won't turn into profit directly. But there's indirect revenue in them.

    First of all, the obvious one. Content. Most of all, free content. Whether it's insightful or drivel, some paper will pick it up during slack season and patch together some kind of story around it because "XXX said in his blog".

    Don't believe? You're reading Slashdot, right? :)

    Then there's the not so obvious one. The network between blogs is information, too. Valuable information, actually. People show their interest in some topic, subscribe to blog-groups, you can track those people, trace their friends and what other interests they have. I.e. someone who's into A is also into B, and his friends are into C...

    All for free. Just harvest it from blogging systems. And ad companies pay good bucks for that kind of info.

    --
    We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
    1. Re:Indirect revenue is the key by HardCase · · Score: 1

      So painfully true - Google News used to link to /. stories as "news items". Apparently somebody wised up.

  14. Two Thoughts: Money and Social by olddotter · · Score: 2, Insightful

    Money:
    I think Google's model of owning blogger.com and then making an easy tie in for adsense allows them to fund hardware and sometimes pay bloggers to use the service. So I don't expect blogger.com to go away even if VC's aren't interested in funding competing sites.

    Social:What I like about non-commercial blogs is that it reminds me of the really early days of the world wide web, where almost all pages were a person's personal site talking about their life and interests. Bloggs tend to be personal, and I like and value that aspect of them.

  15. Blogging on this right now! by truthsearch · · Score: 1

    Oh, man, I gotta go blog about this right now!!!

  16. So basically what you are saying is: by Anonymous Coward · · Score: 0

    1. Blog
    2. ???
    3. Profit!!!

    1. Re:So basically what you are saying is: by surelyserious · · Score: 1


      [In the gnome's cave]
      Gnome 1: This is where all our work is done.
      Kyle: So what are you gonna do with all these underpants you steal?
      Gnome 1: Collecting underpants is just phase one. Phase one: collect underpants.
      Kyle: So what's phase two?

      [Silence]

      Gnome 1: Hey, what's phase two?!
      Gnome 2: Phase one: we collect underpants.
      Gnome 1: Ya, ya, ya. But what about phase two?

      [Silence]

      Gnome 2: Well, phase three is profit. Get it?
      Stan: I don't get it.
      Gnome 2: (Goes over to a chart on the wall) You see, Phase one: collect underpants, phase two-

      [Silence]

      Gnome 2: Phase three: profit.
      Cartman: Oh I get it.
      Stan: No you don't.
      Kyle: Do you guys know anything about corporations?
      Gnome 2: You bet we do.
      Gnome 1: Us gnomes are geniuses at corporations.

      --
      "We're millions of miles from earth, inside a giant white face, what's impossible?"
  17. Blogs are dying? by kula.shinoda · · Score: 1

    Thank goodness

    --
    Real men don't write sigs
  18. Hosiah's law of tech-talk: by Hosiah · · Score: 1

    Nothing overheated and uninformed *EVER* goes away.

  19. Like reality TV by Tx · · Score: 1

    Like reality TV, blogs are cheap to produce, so they probably won't ever disappear, regardless how low the quality of the average example.

    Personally I'm sick and tired of reading about blogs. I don't read any on a regular basis, as I haven't come across any that warrant my continued attention, although sometimes I find an interesting entry on a particular subject, and revisit that blog a few times. However I seem to read ten times as many articles about blogging (usually by bloggers) on sites such as this, and it's pissing me off. Let the effing bloggers blog to their hearts content, just stop talking about it already!

    --
    Oh no... it's the future.
    1. Re:Like reality TV by prockcore · · Score: 1


      Personally I'm sick and tired of reading about blogs. I don't read any on a regular basis


      Yes you do.. you're reading one right now. Slashdot is a blog.

    2. Re:Like reality TV by Anonymous Coward · · Score: 0

      Your post is covered with irony.

    3. Re:Like reality TV by Tx · · Score: 1

      Not by my definition of the term.

      --
      Oh no... it's the future.
    4. Re:Like reality TV by Anonymous Coward · · Score: 0

      Indeed. Slashdot predates the "invention" of the word blog considerably. I consider it to be grandfathered in, free from the taint of the whole idea. Plus, the incredibly large readership takes the focus off the people posting the articles and puts it squarely on the discussion that follows. That's something rare among blogs.

      Now I feel dirty for uttering the b-word. I know it was cumbersome, but could we please go back to calling them personal web pages? It's not like anything's changed other than the software used.

    5. Re:Like reality TV by surelyserious · · Score: 1


      Now I feel dirty for uttering the b-word.

      Then saying podcast must make you feel like you have Adam Curry's spam javelin doing the happy dance in your mouth.


      --
      "We're millions of miles from earth, inside a giant white face, what's impossible?"
    6. Re:Like reality TV by corpsiclex · · Score: 1

      and here you are, blogging about bloggers who blog about blogging. way to lead by example!

      --

      eBayDig 1s a typo saerch engien
    7. Re:Like reality TV by Spy+Handler · · Score: 1

      I'd have modded you up if you just said "Fucking bloggers"

      "effing" is such a gay word......

    8. Re:Like reality TV by ErikZ · · Score: 1

      Really? None? I guess you just don't have any interests then.

      Recently I've enjoyed:
      A blog about making homemade chocolate. (Grind the beans up and everything)
      A blog about PVRs
      The many, many politcial blogs
      Several blogs about guns

      Blogs I should look for:
      Someone building a kit plane
      Off grid living

      So, there's the life, opinions, and experences of humanity out there, being written down in blogs. How can you not find that interesting?

      --
      Democrats or Republicans. They are both taking us to the same place and they are not afraid of us anymore.
  20. Blogs are clearly overhyped as source of profit by Pecisk · · Score: 1

    Gosh, let's be clear - I am ready to read some really clever fellas blogs, I am ready to read how Radiohead records their new LP, I check out Linux/Free desktop devel blogs every day. And NONE of them uses any kind of ads. Because if you want to do blogging only for some kind of regular income, then there is clearly something wrong with you (hint: lack of common sense).

    It was never ment to work, because stuff worth to read is already posted, for free. From guys who never intended to get money from it.

    --
    user@ubuntubox:~$ stfu This server is going down for shutdown NOW!
    1. Re:Blogs are clearly overhyped as source of profit by arudloff · · Score: 1

      Tell that to Weblogs, Inc., a profitable company with multiple millions in revenue. Not to mention they recently sold to AOL for somewhere in the neighborhood of $25 million.

    2. Re:Blogs are clearly overhyped as source of profit by Thanatopsis · · Score: 1
      Sorry but their annual revenue was something roughly on the order of 1 Million per year ~ not multiple millions. Furthermore they got their by screwing their writers and paying them $300 per month. Weblogs inc was able to command a high multiple of annual earnings because of first mover advantage. From Wikipedia,


      Weblogs, Inc. was (and is) considered the largest-scaled attempt at enterprise blogging. The network sells an inventory of display advertising space supplemented by Google AdSense. Revenue from AdSense alone was claimed to be approaching $1,000,000 USD per year.


      It was also undoubtedly a standard 90/10 deal (90% stock and 10% cash) with a lockin period for the principals.
  21. Blogs may be dead by Anonymous Coward · · Score: 0

    But posting messages on websites will live forever!

  22. Blogging about blogging by geoffrobinson · · Score: 1

    is the Internet equivalent of self-important navel-gazing.

    That said, the media loves to use the rise, fall, return template for many stories.

    They'll do a bunch of stories about the great new thing (Java, microbreweries, politician running for president, whatever) then stories about their demise, and then stories about "hey we said they were dead but they're still around."

    --
    Except for ending slavery, the Nazis, communism, & securing American independence, war has never solved anything.
    1. Re:Blogging about blogging by BeanThere · · Score: 1

      ... is the Internet equivalent of self-important navel-gazing.

      When writers write about writing, or cartoonists draw comics about cartooning, why does nobody self-righteously and smugly bash it as "self-important navel-gazing"? What gives with blogs, or is it just "trendy" to bash blogging?

  23. Re:Explain reality TV then? by vertinox · · Score: 1

    Blogs have always been overhyped and overrated. Who cares what you had for breakfast, or how someone cut you off in traffic today, or how you want to screw that cute new girl at work, or how your boss sucks?

    Seriously, I hate reality TV more than most people, but for some reason they remain popular. Its basically normal people watching normal people and other than the fake drama I don't know what what people see in it.

    --
    "I am the king of the Romans, and am superior to rules of grammar!"
    -Sigismund, Holy Roman Emperor (1368-1437)
  24. stunned to realise... by geoff+lane · · Score: 1

    ...the other day that the only blogs I read are meta-blogs about blogging.

    Is there any audience for blogs at all? Or are 99% of all bloggers shouting into the void?

    1. Re:stunned to realise... by PurpleMonkeyKing · · Score: 1
      I don't know anyone that actually reads blogs, but many of my friends have them. I think people have blogs for the same reasons people have journals/diaries. Its not because someone may read them in the future, but that it gives someone an outlet for thoughts and emotions.

      Blogs aren't meant to be a source of income or even fame. They should probably be compared to the captain's logs of yesteryear. Those were a published log of a journey, but were more than that. They showed a captains inner thoughts, emotions, and experiences.

      I'm glad that the blog hype is decreasing, but despite what this article implies, blogs will stick around as a source of expression for this generation.

  25. profitability by geckosan · · Score: 1

    Why does everything have to be profitable? Are we not yet in an era where tools are justified by their usefulness to mankind, not how much wealthier they can make an already wealthy man?

    Wake me up in another 50 years, if there's still anything here worth hanging around for.. zzz

    --
    Hi
  26. User Friendly... by __aaclcg7560 · · Score: 1

    Find the real reason here!

  27. It could be worse... by endrue · · Score: 1

    You could have a wiki epitaph! Oh, that's not what you meant... - Andrew

    --
    I meta-moderate because I care.
  28. Erroneous Interpretation by troll+-1 · · Score: 1

    So Barry Ritholtz is a blogger and hedge-fund manager who says blogs are fatal for an investment trend.

    Blogs are small business so of course there's less potential for investors because blogs can have very low overhead and generate revenue immediately without requiring investment. This doesn't mean that blogs are on there way out.

  29. Re:Explain reality TV then? by tomstdenis · · Score: 1

    It's "on tv" is what is important about it.

    The actual people are just actors going by a script (anyone who thinks Reality TV isn't scripted needs to have their head examined). The fact that people find it "must see" is partially because they're sheep ready to be told what to think, see, listen, read and do.

    People are different from one another in ways that matter to them. Sadly most people are very indifferent to a lot of things (values, rights, politics, taste, etc).

    This is why McDonalds can sell billions of IDENTICAL burgers a year. And yes, I've been to McDonalds throughout the states and Canada, England and France and even Romania. They're all the same. Nobody cares for flare, they may make the remarks here and there but in the end they still go there.

    Everyone laughs at lohan and the other pop titty stars ... yet they sell millions of CDs per album...

    etc, etc...

    For once I want to see a cross dressing right wing nazi gay rights activist playing american football in England while sipping a diet-caffeine free Jolt cola.

    That'd be different.

    To bring this OT ...

    Blogs suck mostly because they're unoriginal. people "log" the bullshit in their life but can't write to save their lives and can't spin stories so that they're interesting. These are the sort of people that didn't get "short story composition" time in English classes during grade school.

    Tom

    --
    Someday, I'll have a real sig.
  30. Re:Explain reality TV then? by Anonymous Coward · · Score: 0

    "Reality TV" is an ego stroke, most people feel superior to the "characters" on those shows and watch it for that reason.

    It's the same reason why people in the 19th century used to visit asylums for entertainment.

  31. "What you say?" by Baby+Duck · · Score: 1

    The article summary was unreadable. Is there an actual thought captured in there?

    --

    "Love heals scars love left." -- Henry Rollins

    1. Re:"What you say?" by bomb_number_20 · · Score: 1

      Thank god it's not just me.

      --
      That's ok, Jesus likes me anyway.
    2. Re:"What you say?" by 1sockchuck · · Score: 1
      Those bloggers can't even write a coherent Slashdot article summary! ... What's that? The submitter works for The Wall Street Journal?

      Oops. Nevermind.

  32. Fits the pattern by jafac · · Score: 1

    Look at just about* every "killer app" generated by the internet, and they all have the same characteristic: Nobody found a way to make killer money off of it.

    Email, Instant Messaging, Blogging.

    The fact is - if someone figured out a way to make money off of these killer apps, people would stop using them.

    *(one exception - porn)

    --

    These are my friends, See how they glisten. See this one shine, how he smiles in the light.
  33. Amazing by bitspotter · · Score: 1

    What do you mean everything isn't about money? Who'da thunk it?

  34. I just started... by phavens · · Score: 1

    ... really. I was so used to just posting unusual URL, stories and such that for S&G when I deceided to do a family site makeover I just converted it to a blog. At first I was thinking I'd only use the blog format to keep it easy to update... and often. But as most addicts I'e been scouring random news stories. And I've actually had a couple positive comments, which has been nice. How a blog I laughingly called Living in the Whine Country ended up talking more about Tech and such... well it works for me. And this way I can get the release of passing on the interesting stories, and the couple regulars can take the spam on their time.

    The bad part is that I registered a domain to link to the blog (since the domain name and the blog name did not match in any way) and then I realized that I talked only very little about the Wine Country. Oh well, now it's just explaining that all the visitors care only a little about family happenings and most are reading the tech or weird news.

    oh and btw blogs are growing... and I do know a few people who make anough adsense and advertising dollars on it to be profitable... I'm just not one of them.

    --
    Patrick Havens (Mr. 573333 to you.) Graphic Artist / Coder / Father / Journeler
    1. Re:I just started... by Anonymous Coward · · Score: 0

      You ramble on and on mindlessly.

      Slashdotters take note, this is why a majority of blogs suck and will not be going away soon. Too many like the parent post that think what they have to say is important but ends up being mindless chatter (except to close friends or family)

    2. Re:I just started... by phavens · · Score: 1
      That is an issue of mine, one reason I tend to go over my blog posts so many times to clean them up (and take more time). Also it's the way I am... I've been downgraded in Speech classes for giving too much information. Oh well cie le vie.

      As for my speech being a sample blog... right now I see blogs as a couple different sorts.

      • Scientists & engineers explaning what they are working on and adding.
      • Review sites
      • Recap sites or Aggregators
      • Daily Journals
      • Meaning less rambling.

      I'm sure there are many others I may of missed... but some of those could be lumped in these catagories also. Are there blogs that really are annoying and I tend to back out of? Yes hundreds. But there are a number I visit all the time even if you may not consider them blogs. Say Engadget, BoingBoing, Digg, TechDirt, and in some ways even Slashdot here.

      --
      Patrick Havens (Mr. 573333 to you.) Graphic Artist / Coder / Father / Journeler
  35. Again I Say... by eno2001 · · Score: 0

    ...why must something be profitable if it's popular? Isn't popularity enough for some things? In general blogs seem to serve only a few purposes:

    1. Attention whoring
    2. Sharing useful information that doesn't have a wide audience
    3. Family brag pages

    I don't see any of those being a "business opportunity". And I think anyone trying to turn a blog into a money making machine is a fool.

    --
    -"...bad old ideas look confusingly fresh when they are packaged as technology" - Jaron Lanier (Digital Maoism on Edge.o
  36. Would you pay for their opinion anyway? by xtal · · Score: 1

    Blogs are like anything else; if it's someone who's insight is particularly good, you might pay to read it - or, I dunno, click on ads or something. If it's just some guy, then the blog probably isn't worth that much as a commercial tool.

    Ask any columnist - it's pretty hard to come up with insight on a weekly basis people will pay to listen to. Hell, it's hard enough to get commentary modded up .. or maybe not. :-)

    --
    ..don't panic
  37. Dear Slashdot by khasim · · Score: 1

    I used to think all the postings I read were fake until this happened to me.

    A cute new girl started working as my boss last week. ...

  38. Avenue Q was right. by Kelson · · Score: 1

    Look at just about* every "killer app" generated by the internet, and they all have the same characteristic: Nobody found a way to make killer money off of it...

    *(one exception - porn)

    Sounds like Avenue Q got it right: "In volatile market, only stable investment... is porn!"

  39. Re:Explain reality TV then? by Anonymous Coward · · Score: 0

    For once I want to see a cross dressing right wing nazi gay rights activist playing american football in England while sipping a diet-caffeine free Jolt cola.

    That'd be different.


    That was called Monty Python.

  40. Where did the term blog even come from? by danpsmith · · Score: 1

    I know, they are weblogs or whatever, but who even termed these things into gimmicky little catchphrases. I remember back when I first heard the word I thought I had been left behind on the technology train, then I found out what it meant and I discovered I already had two. "Blogs" started out as just online diaries with random content, content often so random, in fact, that it wasn't worth saving in any other form (at least I find that to be the case personally). How do you expect something that is basically a child's journal with a URL to actually generate revenue? Face it, blogs are just connected journals, always have been, always will be. And how many people seriously make a buck off of a diary?

    --
    Judges and senates have been bought for gold; Esteem and love were never to be sold.
  41. Oh my. by tetrahedrassface · · Score: 1
    I have to speak up here, blogs may be dying but that may be a good thing in that I personally tire of stupid technorati space tags like:
    ("I ate beets for lunch...lolz")
    Uhm no i want information on space people. heh
    I mean blogs were supposed to take over the world right? Well, some blogs are really good, but they are few and far between. I say if a group (like one im in) can hold a *real* irc room together on freenode and post blog entries about space at our leisure we are richer (not rich as in money...but richer in working together, and learning etc) for it.
    If a person loves what thier hobby/interest is/are, and if they have dedication for years of posting things that recieve very little hits, in the name of getting a bigger story out, then they should do it.
    Blogs are easy to start and hard to make good, imvho, and we have been trying for 2 years now.... But that is a-okay because we understand that making a living of off some uberblog is a stupid pipe dream.
    All the hype is_just_that.
    Blogs should be done because its something you love, about something you are passionate about, and not some money grabbing scheme.
    Not for the $$.
    D

    Just my opinion, mod me sidways? :)

  42. Blogs suck by packetmill · · Score: 1

    They just do. You can argue the case for keeping diaries, you know..traditional diaries as a means of self reflection, but "bloggers" are the saddest creatures on earth. Nobody wants to know what your dog ate for dinner, crackhead. Get a life already.

    But I guess it's a good way to keep the not-so-intelligent people busy at home and not, for instance, committing armed robbery at the local grocery store.

  43. Deuce Blogalow by surelyserious · · Score: 1


    "Did you say steak?"



    --
    "We're millions of miles from earth, inside a giant white face, what's impossible?"
  44. Typical Americal capitalist scum-bag by Ponga · · Score: 0

    From TFA: "-- instant messaging, for one, hasn't foundered despite the difficulty of turning its popularity into profits."

    God-damned American capitalist bullshit!
    This guy and many like him think that if it does not make money or turn a profit, then it's not worth doing. HOGWASH!
    This guy has NO idea where the Internet came from and obviously has NO idea where it is going.

    P.S. I'm an American and LOVE America, it's just getting hard to defend these days...

  45. You seem to assume... by Greyzone · · Score: 1

    that all blogs are about inane and irrelevant BS. This is not necessarily so. Two of my favorite blogs are written by mathematicians applying mathematics to various real world problems. It's illuminating, given that I've not used the math I got in college decades ago as much as I would have preferred. And another blog I read is written by a group of engineers and a college professor. Again, it contains such a wealth of data and references that it is like having an irregular portable classroom on that topic.

    The problem is not blogs, but wading through the sheer number of blogs to find those that are truly worthwhile. Solve that and you might be able to make money.

  46. Yes by cubicledrone · · Score: 1

    Because as we all know, if it doesn't get venture capital, it's not worthwhile.

    --
    Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
  47. Normality resuming? by VirtualUK · · Score: 1

    I think what we'll see is what we witnessed after every boy and their dog figured out how to create a HTML page complete with flashing text, awful animated GIFs and background MIDI music. As many have pointed out, nobody cares what Mrs. Rita Boddingworth of 42 Jackass Lane, Nowhereville did between the hours of 6pm and 10pm the night of February 17th or any other night, and so as the reality of this sets into the frenzied benign bloggers and they realize that their time might be well worth spent doing something more productive we'll see a drop in the number of redundant blah blogs just as the masses of Geocities pages died in the early part of this decade.

    Blogging has however isn't all negative, it has created a useful paradigm for those people who actually have something useful and worthwhile to say. You can tell these people from the average blogger, while the person who uses this tool for good will probably post say once a week or less but when they post it won't be a rant which nobody gives a toss about and instead it will be some nugget of information which will probably help people out. On the other hand though, you have the other blogger who religiously jumps onto Blogspot or some other blog equiv of myspace and fills in the dreary details of their boring, insignificant life every single day down to the nth detail. Not that I'm necessarily ragging on the blogger here, as there's 6 billion people in the world and most of us lead fairly unassumingly dull lives, I just wish people would realize that most of us also lead the same life and thus have no need to read about it all over again.

    Oh...one last point, bloggers as journalists.....please see some sense. That's like saying any monkey that can create a web page is a coder.....true, both can techincally code (something) but who are you going to employ to write software to control your car's safety features?

  48. Blogging Reflects Our Urge to be Heard by Absentminded-Artist · · Score: 1

    I took my updates page and turned it into a blog a year ago. I decided to write about specific things that weren't being discussed out there (Using humor and positive attitude to stave off depression, control ADHD, etc.) It's been hard getting noticed in all the din and roar but after a year I am seeing regular readers. It's rewarding, emotionally and intellectually, and the ads I feature bring in a bit of cash. But if I was doing this for money alone I would have quit months ago. $25 a month isn't a career! LOL

    Blogging for me was always about honing my writing craft, learning to express myself articulately, and reaching out to people. I don't see myself abandoning this project because somebody somewhere decided that blogs were passé. I still have more things to say, and I have an audience that listens to them.

    Perhaps the heydey of the political and tech centric blogs is passing. Maybe it's just a lull before the next election. Whatever metric the Chicago Tribune used to decide blogging was dying doesn't affect me or any of the other bloggers I know. We'll keep typing as long as there is somebody out there willing to read what we write, and I know some bloggers who don't even need that to keep at the keyboard.

    --
    The Splintered Mind - Overcoming
  49. Sort-of reminds me of an interesting blog post by KNicolson · · Score: 1

    Japanese versus US blogs on Mutant Frog, a rather well-written but not too frequently visited, it seems, corner of the internet.

    I suppose, if I were a proper blogger, I would have instead posted a link to my own web site where I wrote a short article that pointed to the one above...

  50. What kind of Bait do you use for that? by xoip · · Score: 1

    "Podcasting is one that is struggling"
    Seriously though...what makes a Podcast different from an mp3 recording stored on a server that can be downloaded to your player?

  51. Something is going away... by dr.badass · · Score: 1

    Blogs aren't going away. We all know it. Let's skip that point.

    The idealistic notion that blogs would change the world in fundamental ways is going away. Right on schedule, too.

    We've had enough pretentious books and conferences, enough heavily funded bad business models, enough fads, and enough hipster popularity contests. The only people who are going to suffer are those who have had too much invested (emotionally, financially, whatever) in that idealism: People who started blogs just to be cool or seem informed or to make money. People who wrote books saying things that will sound really embarrassingly stupid in five or ten years. People who really believed they would get Howard Dean elected on a wave of energetic typing.

    This is, I think, how it should be. It's hard not to get swept up in the Next Big World Changing Thing, even when we can see the cycle repeat itself every few years. So hard that I think it's a fundamental part of our social nature. We want so much to believe that we can only change the world if we are part of some movement, some entity greater than ourselves with more power to affect change than any other force in the world. Invariably that runs into the immovable object of our own individual nature.

    Every time around, we as a society and we as individuals learn something. What will it be this time? Time will tell. Maybe it's this: That when given a soapbox and the whole world as an audience, most of us don't have a whole lot to say.

    The Blog Era is over. Now we can all look forward to the demise of the "Web 2.0 Era".

    --
    Don't become a regular here -- you will become retarded.
  52. From my usual distrust of the media... by cr@ckwhore · · Score: 1

    For so long now we've been hearing about the demise of traditional media -- especially newspapers and print, as their numbers have fallen right into the toilet. Constantly we hear from the media that the "blogs" and "internet" are to blame.

    Then, for a while we heard a lot of reports from the media that came from blogs... rathergate and other headlines come to mind.

    Obviously, the traditional media felt threatened by all these "blogs", because they no longer had the edge in the information game.

    Then, the WSJ and Chicago Tribune both have stories about the end of blogs? Hmmm... call me suspicious.

    --
    Skiers and Riders -- http://www.snowjournal.com
  53. The Media Panics... by MrSoundAndVision · · Score: 0

    These stories are nothing more than the mainstream media panicking because they are losing readers to blogs. And what should they expect when they run official propaganda alongside human interest stories and fashion stories, the blogosphere is simply more interesting and informative.

  54. "Blog" by jo42 · · Score: 1

    Sorry, the word "Blog" always sounds to me like something you leave in the toilet bowl after a very large meal...