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ABC Wants DVR Fast Forwarding Disabled

Anonymous CE Worker writes "The television network ABC is looking to develop technology that would disable the fast-forward button on DVRs, and allow commercials to run as intended on their channel." From the article: "Some research executives — even at networks with sales departments that acted differently — had argued before the upfront that ads viewed in fast-forward mode generated value for advertisers, since consumers were at least partly exposed to their messages. But Shaw said ABC was only interested in finding a way to receive compensation for un-skipped ads."

120 of 718 comments (clear)

  1. Hey, here's an idea! by OmgTEHMATRICKS · · Score: 2, Funny

    We can use blipverts! Just watch out for the exploding diabetics.

    1. Re:Hey, here's an idea! by dubmun · · Score: 2, Funny

      Or... utilize the first 15 second of a thirty second commercial spot to present a static image that will catch the attention of a DVR user in fast-forward. If I were an ad executive that's what I would do!

      --
      (end of post)
    2. Re:Hey, here's an idea! by Don853 · · Score: 2, Insightful

      Would annoy the hell out of schmucks like me who still watch regular TV realtime, though. Maybe they can put it to music.

    3. Re:Hey, here's an idea! by Golias · · Score: 2, Funny

      Alas there's no "-1, Missed Geeky Pop-culture Reference But Replied Anyway" mod.

      You would think there would be, since it comes up so often.

      --

      Information wants to be anthropomorphized.

    4. Re:Hey, here's an idea! by Anonymous Coward · · Score: 5, Insightful

      What I don't understand is why they don't just drop the 30-minute model of television sitcoms and 1-hour model of "reality TV" and invest in more immersive, well-defined shows that have longer run times and are more story-oriented like movies. Then, you can plug in a ton more product placements to help make up for decreased revenue regarding skipped ads.

      Of course, I lie when I say "I don't understand". I fully understand: that would be hard. It takes talent and dedication to sit and come up with an engaging story that people will stick with, and that undermines the formulaic "churn 'em out" policies of network TV's reality TV cash cows. They'd also have to stop paying the outrageous 1/2 million an episode for big-name actors, which wouldn't go over at all, and god knows it would just be a horrible loss for the world if Jennifer Aniston couldn't make enough money to buy a goddamn Ferrari after every episode.

      Whatever. I don't care what they do. Until my fiance moved in I had bunny ears that picked up PBS, CBS, ABC, NBC, and Fox, and the only things I ever watched anyway were Nova, the local news, and Simpson reruns. I don't care what they do. Hopefully more people will wise up and stop plugging into the boob tube every night and send their stupid little marketing schemes into a death spiral with or without DVR.

    5. Re:Hey, here's an idea! by Golias · · Score: 2, Interesting

      How about a static banner or border? That way there's distracting moving images of candy colors and boobies and whatever for the regular viewers, and text you can't escape reading for the PVR crowd.

      --

      Information wants to be anthropomorphized.

    6. Re:Hey, here's an idea! by Kadin2048 · · Score: 5, Funny

      I was thinking the same thing. ABC is missing out on a chance to really increase their advertisement revenue. Here's how: instead of selling regular 30-second commercials, they tell everyone that with the advent of DVRs, that what they really need to do is buy five minute ads, and then play their normal advertisement at 1/10th normal speed for everyone who's watching it in fast-forward.

      Of course, the obnoxiousness of watching a five-minute commercial would immediately cause the folks still watching normal-speed TV to go out and get DVRs in order to FF through them; the end result would be that everyone would buy a DVR, and everyone would watch the same 30-second clips!

      In time, there would be an 'arms race' between the networks and DVR companies, to see who could have faster fast-forwards, and who could have the slowest commercials. Just think: a two-hour Rogaine ad, transmitted at 0.5 fps.

      Isn't technology beautiful?

      --
      "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
    7. Re:Hey, here's an idea! by Dog-Cow · · Score: 2, Insightful

      Instead of watching TV, I read books (and re-read books) or I play online computer games, in which I can interact with other people. I don't play single-player games.

      I don't think TV is a monster. I just think it's an utter waste of time when there are more interesting things to do. And most anything is more interesting than TV.

    8. Re:Hey, here's an idea! by gfxguy · · Score: 2, Interesting

      I disagree... there's levels of mindlessness.

      Watching TV = sleeping.
      Reading, writing, and playing video games all require brain activity.

      Blind Melon: "And all I can do is read a book to stay awake, It rips my life away, but it's a great escape."

      The thing is that you can say that about ANYTHING. Isn't it equally wastefull to go to a bar and drink beer and play pool with your friends? Afterall, what good comes from it, ultimately?

      But the difference is that watching TV is the only one where your brainwaves are the same as when you're sleeping.

      So, tha_mink, what's you're criteria for NOT wasting time?

      --
      Stupid sexy Flanders.
    9. Re:Hey, here's an idea! by KingMotley · · Score: 2, Insightful

      That'd work for people who fast forward through commercials, but with my DVR I "jump" 45 seconds ahead, so I don't see the commercial at all. For a commercial break, I hit the button 5 times, if the show isn't back on, I'll hit a 6th time, and rarely I hit it a 7th time. I do get to see a 1 second portion of the commercial between the 5th-6th presses though, just long enough for me to recognize it's not the show I'm watching.

    10. Re:Hey, here's an idea! by bcat24 · · Score: 2, Funny

      No! The internet is not a truck! It's a bunch of tubes!

    11. Re:Hey, here's an idea! by 1u3hr · · Score: 2, Funny
      Do they come by trucks?

      Station wagons.

    12. Re:Hey, here's an idea! by Some_Llama · · Score: 2, Insightful

      "It's weird that the higher than thou croud always acts like TV is such a monster while they wile away their hours just as mindlessly. Funny that way..."

      Maybe because we aren't "mindlessly" using our time.

      Sitting in front of a box that prompts you when to laugh (laughtracks), what to buy (commercials), how to feel (fox news) is completely different than posting your OWN opinions on topics, reading about those topics, interacting with other people, and taking an active role in what is entertaining you and entertaining others.

      Comapring TV to slashdot or any of your other examples is at best misguided and at worst stupid.

    13. Re:Hey, here's an idea! by kimvette · · Score: 2, Insightful

      Yes, I'm sure fantastic shows such as The Simple Life, American Idol, Trading Spouses, and The Surreal World, with their high production values, stimulate mental growth, especially compared to old mindless tripe like Hogan's Heroes, I Love Lucy, The Twilight Zone, Star Trek (TOS), and other older shows. ;)

      Face it: with few exceptions, most of what passes for entertainment today sucks. Sure there are a few exceptions here and there, but what gets ratings is "reality shows" with no substance.

      --
      The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    14. Re:Hey, here's an idea! by cayenne8 · · Score: 3, Interesting
      "Yes, I'm sure fantastic shows such as The Simple Life, American Idol, Trading Spouses, and The Surreal World, with their high production values, stimulate mental growth, especially compared to old mindless tripe like Hogan's Heroes, I Love Lucy, The Twilight Zone, Star Trek (TOS), and other older shows. ;)"

      That's why I pretty much only watch

      • Family Guy
      • Simpsons Reruns
      • Good Eats
      • Modern Marvels
      • Married w/Children Reruns (ok, brainless fun, but, Kelly Bundy WAS cute)
      • CNN and Fox News --add them together to get a decent balance of things in the world
      • Misc on Discovery, History and Food Channel

      Aside from those and few odds and ends...I really never watch commercial tv...I've not found anything interesting on them mostly for years. I like shows the make me belly laugh, or teach me something...the so called 'reality' stuff does neither. With a Tivo or MythTV..I can get plenty to watch that I like, and after awhile, I know neither what time it came on, nor what channel it came on. And I skip commercials with a vengence...

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    15. Re:Hey, here's an idea! by cayenne8 · · Score: 2, Interesting
      "f course, the obnoxiousness of watching a five-minute commercial would immediately cause the folks still watching normal-speed TV to go out and get DVRs in order to FF through them..."

      Depends on your DVR...on my MythTV box, I just hit a button, and it automagically skips ALL commercials instantly...there is no FF'ing..one button and ZAP you're back at your program.

      It works about 98% of the time too...I very rarely see any commericials at all...aside from Superbowl Sunday.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    16. Re:Hey, here's an idea! by BalanceOfJudgement · · Score: 3, Insightful
      And I skip commercials with a vengence...

      Thief. Or at least, ABC and all the rest would like you to think so. Because you know, it's now your DUTY to watch television, where once they were grateful for your viewership - now it's your responsibility!
      --

      We are the fire that lights our world.. and we are the fire that consumes it.
    17. Re:Hey, here's an idea! by Haeleth · · Score: 3, Insightful

      Just curious, is there any precedent that uploading/downloading tv shows that have been broadcast publicly is illegal?

      I don't know much law, but to pull a precedent from what I do know, what about the Betamax case? That established that "private, noncommercial time-shifting in the home" counts as fair use under US law. If you can do whatever you like with TV shows that have been broadcast publicly, why did this case even reach the Supreme Court, and why did the justices add so many qualifications to the very limited use of home recording that they decided was legal?

      I was under the impression that this still was in a bit of a 'grey area', since they were publicly aired...

      The vast majority of the things that people believe are "grey areas" are, in fact, simple black-and-white questions that people just want to believe are grey, because it makes them feel better about doing something they know damn well is probably illegal.

  2. stupid by Anonymous Coward · · Score: 5, Insightful

    Why, ABC, do you want people to stop watching your programs?

    NEWSFLASH: If your channel is the only one disabling fast forwarding then people aren't going to bother watching your shit in the first place.

    1. Re:stupid by Dog-Cow · · Score: 2, Insightful

      "I think a company has every right to try and protect their main source of revenue from being circumvented by 3rd party products."

      They have a right to try. However, they don't have a right to succeed, despite attempts to purchase legistlation from the US Congress.

    2. Re:stupid by Dare+nMc · · Score: 2, Insightful
      What company is going to advertise where no one will see their advertisement?

      same answer given everytime this subject comes up.
      You make advertisements people want to watch. heck I have even paused the GE comericials that have just a few frames for the DVR people to pause on.
      I even pull the Harbor freight, and compUSA adds out of the sunday paper. I think DVR's will become the new AID to increase advertising. After all when all have HD DVR's they can put 1800 pages of decent resolution text on my TV in a 30 second comercial, that seams like alott more value for advertisers if they just put the info people want enough to look at it in their.
    3. Re:stupid by Rude+Turnip · · Score: 2, Insightful

      We live in a capitalist society. If ABC can't figure out how to earn their money in a market of willing buyers and willing sellers, then fuck'em because now they're just wasting resources that could be put to better use. I pay HBO $20 a month for high-quality, commercial-free programming. I donate to my local classical music station. I pay $10/mo to Akimbo for their internet-based on-demand service, which is commercial free.

      Quite frankly, free-to-air television programming should never have happened because now we're stuck with entrenched welfare queens like ABC.

  3. Fine by me... by Skyshadow · · Score: 5, Funny

    So long as it's just blocking fast-forwarding on ABC shows and not other channels, let me be the first to say that I have absolutely no problem with this.

    --
    Every year during my review, I just pray the words "slashdot.org" aren't mentioned.
    1. Re:Fine by me... by fallungus · · Score: 2, Insightful

      What makes you think that once ABC develops the technology, that the other networks won't fall in line and adopt it too?

      --
      You call this a sig?
    2. Re:Fine by me... by 0xABADC0DA · · Score: 2, Interesting

      When they took away commercial-skip on ABC I didn't mind, because commercials are the most entertaining thing on ABC.

      When they took away commercial-skip on Fox News I didn't mind, because commercials are the most informative show on that network.

      When they took away commercial-skip on Sci-Fi Network I didn't mind, because after watching 1000 commercials for "Mansquito" what harm is one more?

      When they took away commercial-skip on Comedy Central it was too late to laugh.

      Skip-bans are just a slippery slope to a world of black & white macintosh commercials.

    3. Re:Fine by me... by sadr · · Score: 3, Insightful

      What you fail to understand is that, for traditional TV, we are not customers. We're product. The TV stations are delivering us to their advertisers. The advertisers pay them, not us.

      If the networks could have us chained to our sofas and forced to watch advertising for 8 hours a day, kept awake by electrical jolts, they'd do it in a heartbeat.

      So anything that makes their advertisers unhappy results in worse conditions for the herd. I mean viewers.

    4. Re:Fine by me... by dynamo52 · · Score: 3, Insightful
      After all, the lobbiests are on retainer, ya know.

      I think you misspelled legislators

      --
      Like this comment? I accept Bitcoin! - 153sc8UUBXyp12ofQqfAWDmJrzyiKCYC1x
  4. Whats the problem? by PB_TPU_40 · · Score: 5, Insightful

    When I see an ad even in fast forward that catches my attention I usually rewind and watch it. Maybe I'm just weird, but I dont enjoy watching crap commercials for tampons etc., its not as if I use them! However good beer commericals on the other hand...

    More of the same ol' same ol' of screwing the consumer.

    --
    -PB_TPU_40 The trick to flying is to throw yourself at the ground and miss.
    1. Re:Whats the problem? by Kithraya · · Score: 4, Insightful

      I wish people in the advertising industry would get your point. There are commercials that I rewind to watch, especially if it's something I'm interested in buying. When I was in the market for a new car, I payed attention to nearly every car commercial I saw. But now I'm not in the market for a new car, and frankly don't care what kind of 4th of July sale is going on down at my local car dealership. I don't care about feminine itch products. I don't care that more moms pick brand X of juice box because it's better for growing kids. What I *did* watch was a commercial last night about Arby's having all natural chicken (compared to the other major fast food restrauants). I *do* care about the new brand of breakfast sausage made with maple syrup. Those commercials I watch, and frequently even rewind so I can see the whole thing. But *please* let me skip the tampon commercial. I don't use tampons, I don't want tampons, I'm not going to buy tampons.

    2. Re:Whats the problem? by ToasterofDOOM · · Score: 2, Funny

      Hooray Tampons!!!

      You're right, it's just not as appealing as beer.

      --
      I am Spartacus
    3. Re:Whats the problem? by Have+Blue · · Score: 5, Insightful

      Of course, if the advertisers actually take your advice and try tailoring commercial breaks to individual viewers' interests, they'll get reamed by privacy advocates for gathering the information they need to be able to do that.

    4. Re:Whats the problem? by pilgrim23 · · Score: 4, Funny

      I think what we REALLY need is a "uber-fast-forward button" so we can GET to the commercials! Given the quality of ABC (and most other) programming, the commercials are the only productions worth viewing

      --
      - Minutus cantorum, minutus balorum, minutus carborata descendum pantorum.
    5. Re:Whats the problem? by slagheap · · Score: 5, Funny
      But *please* let me skip the tampon commercial. I don't use tampons, I don't want tampons, I'm not going to buy tampons.

      Sure that's what you think now, but if you watch enough tampon commercials...

      Maybe next time you are at the store you'll think to yourself, "Maybe I *do* need some tampons."
      --
      First against the wall when the revolution comes
    6. Re:Whats the problem? by mtdenial · · Score: 2, Insightful
      I don't think they ever will though... I mean, to quote the article (quoting the ABC president of advertising):

      "I'm not so sure that the whole issue really is one of commercial avoidance," Shaw said. "It really is a matter of convenience--so you don't miss your favorite show. And quite frankly, we're just training a new generation of viewers to skip commercials because they can. I'm not sure that the driving reason to get a DVR in the first place is just to skip commercials. I don't fundamentally believe that. People can understand in order to have convenience and on-demand (options), that you can't skip commercials."

      It's obvious that he pretty much doesn't understand his viewers. Which are, of course, the product he is selling to the advertisers. A signficant chunk of people hate commercials.

      He's also ignoring the fact that on demand viewing was possible before now to anyone who had a VCR. PVRs have a lot of nice features, but the single biggest one that improves my video on demand experience is the fact that the commercials are automatically skipped for me (or require tapping a button a couple of times) rather than holding down the fast forward button and watching the high speed commercials and trying to hit the 'play' button in time again. For me, 'convenience' was the more efficient skipping of commercials.

      --
      I assert reality.
    7. Re:Whats the problem? by Abcd1234 · · Score: 2, Informative

      Actually, there are ways to do this while keeping sensitive data in the home. For example, Invidi Technologies is developing a technology where the settop box develops a viewer profile based on programs watched, geodemographics, etc. The advertiser then provides a set of ad alternatives, along with audience targets, and it is the settop box which is then responsible for selecting the appropriate ad.

  5. This would not be pretty by eln · · Score: 5, Insightful

    If I'm watching a TV program on my DVR and I catch up to the live program, and am thus forced to watch the commercials, I get a little annoyed, but I live with it. If I were watching a pre-recorded program on my DVR and I was FORCED to watch the commercials because they decided to disable a primary function of my DVR, I would be pissed off, and feel very hostile toward the network and the advertisers involved.

    Sure, an important part of advertising is getting people to hear your message. However, it's also important not to inspire feelings of hatred toward you by trying to force your message down people's throats. If the net result of your invasive advertising is that everyone hates you, how is that a good thing for the advertiser?

    1. Re:This would not be pretty by whyde · · Score: 2, Interesting

      How would you feel if, when paging through your favorite magazine/newspaper/periodical, you were forced to pause for 5 seconds at each advertisement, and it wouldn't let you change pages or skip directly to the article you desired? What would you think if the publishers were of the opinion that you were "stealing" content if you never glanced at any print ads while reading their content?

      Don't be tricked into thinking ABC broadcasts shows to make money. ABC sells the time of a captive audience (you) to advertisers to make money. Anything they make from DVD sales or in syndication is just gravy on top. That is their business model, and DVRs threaten it, since they no longer can prove that anyone bothers to watch the ads on their DVRs.

    2. Re:This would not be pretty by Billosaur · · Score: 2, Interesting
      The problem is that no one will boycott ABC over something like this. They will still watch their favorite shows on the network.

      Or they will wait till their favorite show comes out on DVD. Or they willl download them off the Internet, where someone will have posted them after ripping out the commercials. Or people will give up watching ABC and switch to another network or abandon network TV altogether. The number of responses that would hurt ABC is so large, that if they do this, it spells their doom. It won't be long before one of the major broadcast networks dies, and I guess ABC is trying to be the first.

      --
      GetOuttaMySpace - The Anti-Social Network
    3. Re:This would not be pretty by hackstraw · · Score: 2, Insightful
      If I were watching a pre-recorded program on my DVR and I was FORCED to watch the commercials because they decided to disable a primary function of my DVR, I would be pissed off, and feel very hostile toward the network and the advertisers involved.

      I dare you to watch late night Comedy Central without timeshifting and fast forward.

      Sure, trying to look between the DVD boxes in the Girls Gone Wild commercials are OK the first 50-100 times you see them, but after that, good old fashioned free hardcore porn is better!

      Instead of there being just a fast forward button, there should be a "I'm simply not interested, can you put me on your do not call list" button. I mean:

      I got a threshold, Jules. I got a threshold for the abuse I'll take. And right now I'm a race car and you got me in the red. I'm just saying that it's fuckin' dangerous to have a racecar in the fuckin' red. It could blow.


  6. Right.... by vondo · · Score: 5, Insightful

    Because the only reason to fast forward a DVR is to skip commercials. You really want to watch that 20 minutes of the baseball game that is on before the show you were trying to tape. Or if you rewind to see something at the start of Lost again, you really want to re-watch the 30 minutes of the show you've already seen.

    Any DVR manufacturer that goes along with making a DVR less useful than a VCR is going to suffer in a huge way. In 1988 we had a VCR with a 30-second fastforward button.

    I'm not even going to get into how making someone watch commercials is wrong.

    1. Re:Right.... by Homology · · Score: 2, Insightful
      I'm not even going to get into how making someone watch commercials is wrong.

      This is the commercial mindset: authoritarian and deceitful.

    2. Re:Right.... by OctoberSky · · Score: 2, Interesting

      On the "in 1988 we had a VCR with a 30-second fastforward button" note, I had a TV that had a timer. If you clicked it once a 30 second timer popped up in the corner (would disappear until 10 seconds remained). If you hit it twice 60 seconds, 3 times 90 seconds, and so on. The only reason this existed was so you could set it to say 120 or 150 seconds (2.5 minutes) and go look at other channels and it would remind you that you had been gone for X amount of time and the commericals were probably over.

      There was also the abiltiy to set it to turn back to the original channel after the timer ran out. So if I was watching channel 36 and set the timer for 2 minutes and then flipped through other channels, after 2 minutes it would bring me back to channel 36. I loved that feature. DVR has pretty much replaced it but it was a great feature.

  7. Aw piss on 'em by ackthpt · · Score: 5, Insightful

    ABC was only interested in finding a way to receive compensation for un-skipped ads

    Whoops, time to change their business model!

    Let me introduce myself. I'm an olde farte. I was a teenager back in the 1970's when they were laying the first cable around our neighbourhood. Back then people (the They as in "they say ...") said "nobody will pay for what they already get for free" and "nobody will pay to see advertising." Well... "they" were wrong as it turns out, people now pay upwards of 50$US for the honour of watching bad programmes and watching Enzyte Bob lose his shorts (tell me those floats in the pool aren't phallic, go on).

    Now it's the content providers who are insisting the viewer (those with satellite and cable) watch the advertisements they are already paying to see.

    <Stimpy>Ironic, huh, Ren?</Stimpy>

    Time for network execs and particularly the viewers to wake up and smell the coffee.

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:Aw piss on 'em by slindseyusa · · Score: 3, Insightful
      Now it's the content providers who are insisting the viewer (those with satellite and cable) watch the advertisements they are already paying to see.
      I agree. This is a similar argument to the one for Net Neutrality. We're paying once, why make us pay again.
    2. Re:Aw piss on 'em by Skyshadow · · Score: 3, Interesting

      Whoops, time to change their business model!

      Sure, and better yet the business model already exists -- take your network to a pay basis like HBO or Showtime.

      The big problem with that approach for ABC, of course, is that it requires that you have decent television that people will actually shell out a few bucks a month to watch. I mean, "Grey's Anatomy" might be all well and good for a network show, but put it up against "Rescue Me" on FX or "Deadwood" on HBO and it's revealed for the lame-brained homogenized crap that it is.

      The networks should be the last people with any input into the technology that will define the future of the TV industry. All the decent television is elsewhere, either on HBO or SciFi or Comedy Central or other channels that were never broadcast through the air to begin with. Listening to ABC's bright ideas here is like, well, listening to the music industry when they tell us that the only legitimate way to listen to music is on a CD that we paid full price for and will never lend to a friend or resell ('cause that's just like stealing, you know).

      --
      Every year during my review, I just pray the words "slashdot.org" aren't mentioned.
  8. While they're at it by dsn1337 · · Score: 5, Funny

    they should get TV makers to prevent me from changing the channel when commercials start too.

    1. Re:While they're at it by Tim+C · · Score: 3, Informative

      I think this article is the one you're thinking of.

  9. Screw that... by Dh2000 · · Score: 5, Interesting

    I'll just stop watching TV... oh wait, I already did.

    No commericials, no annoying crap. I get more done, and if there is anything I want to watch, then I download it off of one of the many sources of free video.

    Quality and instant (yet horribly scheduled) access is the only thing TV networks have going for them, now.

  10. Re:I see no ads by MorderVonAllem · · Score: 2, Insightful

    Yeah, but you have to have a license to even watch tv

  11. somewhat unrelated DRM rant by Albert+Sandberg · · Score: 5, Insightful

    I purchase a LOT of dvd movies. these has DRM content such as the fbi warning and sometimes trailers or just film studio propaganda which is non-skippable on my sony dvd player (otherwise very nice)... what's up with that? we have to first buy the content, then HAVE to watch crap like that?

    yes I do understand that if I copy this disc I just bought I will get into trouble, yes, I known this since vhs cassettes in my youth thank you very much

    that will probably never change, but I think dvd player fabricants should enable skip option on content you paid for...

    1. Re:somewhat unrelated DRM rant by eln · · Score: 2, Informative

      I use...I mean, a friend of mine uses DVD Decrypter with DVD Shrink to burn backup copies of all of the DVDs he owns so he doesn't have to buy a new copy every time one gets scratched. Now, I can't recall if it's DVD Shrink or DVD Decrypter that does this, but one of them actually removes all of that crap that forces you to sit through the FBI warnings and whatnot, so you can use the Menu or Skip buttons to get past them. This is especially helpful on those DVDs that don't even allow you to skip past the stupid previews (do I really need to see the same preview 15 times for a movie that was in theatres 5 years ago?).

    2. Re:somewhat unrelated DRM rant by endofoctober · · Score: 2, Informative

      We have a Sony with the same problem. Try this -

      1) insert the DVD and allow it to play automatically
      2) on the DVD box itself, hit the "STOP" button (the one on the remote won't work)
      3) on the remote, hit the "MENU" button

      This should bring you directly to the DVD menu without all the "crap" like the FBI/Interpol warnings and all the previews.

      Good luck!
      -jkc

      --
      - Jack
  12. On Screen Ads by neonprimetime · · Score: 2, Interesting

    I can just picture it now. DVR is going to push TV channels to start putting on-screen ads up during the show (sorta like what you see splashed across every single frickin' page on the internet).

    1. Re:On Screen Ads by OhPlz · · Score: 2, Interesting

      It already happens. USA networks (ugh) puts huge "Monk" or "The Closer" banner ads right over the bottom right corner of the program you're watching. I've seen some so bad that they take up the bottom third of the screen, usually near the end of a program.

      It's gotten to the point where I won't watch USA anymore, nor TNT or a few of the others like them. What's the point when I'm not actually allowed to watch the show?

      I can't understand why the show's producers don't fight the stations on it, the stations are obscuring their "artistic" work. Imagine if the Mona Lisa was 1/3rd covered by an ad for Enzyte (weird mental image there, huh?).

    2. Re:On Screen Ads by eln · · Score: 2, Funny

      Imagine if the Mona Lisa was 1/3rd covered by an ad for Enzyte (weird mental image there, huh?)

      Well, that would explain the smile...

  13. Explain, please? by keyne9 · · Score: 2, Insightful

    Could someone explain to me how a skipped ad, in which the person has absolutely no desire to ever see the ad, buy the product, or otherwise succumb to feminine hygeine products, is any different than walking away during commercials, or can in any way be construed as "lost revenue"?

    If a person skips an ad (or, fast forwards it), they very obviously had no desire to ever submit dollars to that product/company, or would do so already without the ad in the first place.

  14. Unskipped ads only by roman_mir · · Score: 3, Interesting

    I don't have a TV (on purpose, I find it save tons of time for me,) but my parents do, so whenever I go there I end up watching something on TV at least for a little while and I never watch commercials. How are these ABC executives going to prevent me from switching to another channel while the commercials are on? What about my ability to (gasp) turn the TV off or even (double gasp) go away from the box when the commercial is on?

    I trully believe that it is enough that my parents already pay for the dish service (ExpressVu in Canada,) and I trully don't care about the networks' desire to make money on commercials.

    ---
    (going on a tangent here)
    By the way, I really reduced the number of visits to the local movie theaters, I went to watch the Superman though and it was terrible experience: it was a 10pm show and people brought their 2-3 year old kids, a family right behind us had 4 of these things at the same time and it was impossible to get the parents to shut the little pricks up. And one of the parents at the end of the movie started yelling at me: you can't treat kids that way, what do you have against kids (the guy was from India I think, but it should be irrelevant in principle,) I told him he should have kept the brats at home and not bring them to the 10pm show that ended at 1am. He wouldn't stop yelling, so I asked him if he wants to take it outside, he didn't, oh well. And by the way, the movie was supposed to start at 10pm, but it only started at 10:20, and they went through all the garbage commercials and all the little good drones/zombies were watching those commercials as if their lives depended on them and I was studying the drones, they were almost drooling with those gigantic backets of pop-corn.

    I know why I don't go to the movies: little kids, big up kids, popcorn, noise, (oh yeah, one of those parents behind us left his cell on and was yapping on it for sometime during the movie,) commercials for anything, not just movies, then 20 minutes of movie commercials.
    ---

    Fuck the movie theaters. And fuck the ABC network producers, we already pay to watch their garbage and they just have to stick it to us with all these commercials AND now they want to prevent us from skipping the commercials.

    Man I am glad I don't have a TV at home.

  15. Retard Alert by mrsbrisby · · Score: 2, Insightful

    Maybe it's ABC, maybe it's advertisers, or maybe it's Nielson, but these guys all need to understand that the whole point of advertisements is to convert customers to their product.

    I'm not going to be converted to some life insurance, or a box of cookies, so why am I watching ads for those things? Rather, why are these people throwing money away on me if it's not going to turn into a conversion for them?

    I skip any commercial I'm not interested in, and that's an awful lot of them. If I woke up one day and my fast-forward button no longer skipped commercials, it wouldn't equal a new conversion for these guys. So they'd still be out the money for the commercial, and on top of that, the money they gave to the lobbyist to disable my fast-forward button.

    This is like saying spam-blockers are hurting the business of Viagra and timeshares. The people using blocking and deleting spam aren't going to buy viagra if just those spam-blockers were somehow less effective, and what's next, stopping the delete button from functioning when it's an advertisement?

    Does ABC really think that if only they could get us to watch more SPAM, they'd somehow make more money?

  16. Re:They never learn by Lumpy · · Score: 2, Insightful

    Because it's far cheaper to hire incompetent Executives to demand stupid things from another industry and whine about it because nobody agrees with them.

    --
    Do not look at laser with remaining good eye.
  17. I want to disable... by booch · · Score: 5, Interesting

    ...cars that are pissing me off on the highway.

    ...cell phones of people in the grocery store with those stupid BlueTooth headsets.

    ...push-to-talk on cell phones.

    ...Blackberries.

    ...airplanes flying over my house at night that are too loud.

    Is there any reason why ABC should be allowed to disable someone else's equipment that they don't like, and that I should not be allowed?

    --
    Software sucks. Open Source sucks less.
    1. Re:I want to disable... by booch · · Score: 3, Funny

      In my neighborhood we obey the laws of physics! I'd let the planes' momentum carry them past my house. I would be very seriously surprised if they fell straight down to the ground.

      --
      Software sucks. Open Source sucks less.
  18. CableCARD by proc_tarry · · Score: 2, Informative

    With CableCARD 2.0, the tech would be there to make this possible. They could even prevent programs from being DVR'd in the first place.

  19. Re:The technology already exists... by mrsbrisby · · Score: 3, Interesting

    Watch out, you'll be modded down by a horde of TiVo apologists who still don't get that they have already sold TiVo owners down the river several times (remember the 30-second skip?) and won't hesitate to again.

    No I don't, actually. I've had a TiVo since their first models came out and I don't recall any of them having a 30-second skip.

    More on your topic: I'm on a fence with my TiVo. I'm worried about the whole DRM thing. It hasn't affected me yet, but the instant it does, TiVO will lose a household with three TiVOs in it immediately.

  20. Nice marketing there by isomeme · · Score: 2, Insightful

    Studies show that the net is displacing television as an entertainment option, especially among coveted younger viewers. I love the kind of thinking that responds to this threat by trying to make sure that television remains as unlike (and separate from) the net as possible.

    I barely watch TV anymore, and commercials are one big reason why. I'm so used to being able to choose exactly what I see and hear that I find the idea of passively accepting ads unacceptable; the annoyance level spoils shows for me. Note that I *am* willing to pay for programming; I'd just rather do it directly, through subscription fees, than have content force-fed to me on the remote chance it might make me buy something.

    --
    When all you have is a hammer, everything looks like a skull.
  21. Re:They never learn by ameline · · Score: 4, Insightful

    /flame ON. (and sorry for the meta discussion)

    What would it take to MOTIVATE you not to use the word "incentivise" ever again? Do you think that using (not utilizing!) large words makes you sound more intelligent?

    It makes you sound like a blathering idiot who doesn't know the language.

    Ok -- there -- I feel better now. My co-workers thank you for diverting my flames from them for the rest of the day. :-)

    P.S. I'm waiting for someone to post that incentivise is a perfectly cromulent word.

    --
    Ian Ameline
  22. I see more commercials with Tivo by darkone · · Score: 4, Insightful

    I would say I see more commercials while fast forwarding with Tivo than live tv. If I am fast forwarding, I am staring at the tv, noting every commercial, to see when I can hit play. We often stop to watch funny or interesting commercials (like Apple's new ones). If I'm watching Live TV, I often get up for commercials knowing that I have 3-4 minutes (what happened to 2 minutes of commercials) until I need to come back.
      And what's with commercials being twice as loud as the show you're watching!
      -Ben

  23. Re:Mighty VHS Skillz! by Mayhem178 · · Score: 2, Insightful

    You know what's sad? That even though the Technocracy is a fictional element of an awesome RPG, it's becoming more and more real every day.

    Next thing you know, I'll start incurring Paradox when mundanes see me slinging fireballs around.

    --

    "You will pay for your lack of vision..." - Emperor Palpatine to Ray Charles

  24. Shaw, pshaw! by yagu · · Score: 4, Insightful

    From the article, an opinion by the ABC tool Shaw:

    Shaw also threw cold water on the idea that neutering the fast-forward option would result in a consumer backlash. He suggested that consumers prefer DVRs for their ability to facilitate on-demand viewing and not ad-zapping--and consumers might warm to the idea that anytime viewing brings with it a tradeoff in the form of unavoidable commercial viewing.

    Wrong, wrong, wrong, wrong wrong! Mr. Shaw! What a tool you've turned out to be. People are not grateful for the timeshifting of their shows... they're grateful for being in control of their watching preferences. Some will watch commercials and will do so whether or not they can skip the ads. Others don't ever watch ads, don't ever want to, but happen to inadvertantly bump into ads every once in a while -- that's the best you're going to get with them.

    You want to piss off the customers? Disable the fast forward during commercials... Plain and simple... there will be a backlash.

  25. Re:I see no ads by PinkyDead · · Score: 4, Insightful

    Let's assume:
    You are watching 1 hour of Television a day.
    Ads on US television, 3 minutes every 10 minutes - rough estimate.

    1 x 6 x 3 x 365 = 6570 minutes per annum = 109 hours per annum.

    What's your time worth $10/hour (conservative figure)?

    So that's $1090 p.a. for pretty crappy programming vs £150 p.a for what is without a doubt the best television in the world.

    You've been had, mate!

    --
    Genesis 1:32 And God typed :wq!
  26. Re:Make better commercials by Synic · · Score: 3, Insightful

    Traditionally it's not "adapt or die" in commercial culture. It's something more along the lines of Sue, Threaten, Lobby, Buyout, and failing that Adapt, or Die.

  27. Indeed by The+MAZZTer · · Score: 5, Funny

    Whenever commercials come on TV, I SWITCH TO ANOTHER CHANNEL without commercials.

    I bet next they'll try to disable the chan up/down buttons, the mute button, and the power button during commercials. Then they'll try to mandate all chairs have restraints that are activated right before commercials come on. Ooh, and little things to hold open your eyelids and ears...

    1. Re:Indeed by loose+electron · · Score: 4, Informative

      They won't have to prop open your eyes, they have a more subtle way to get it done.

      A little history first --
      This is the reason that many years ago, the networks worked together (sort of) to carefully time their advertising so that it all runs at once. You flip the channel, and all the other channels have their adverts running in time-sync.

      Cable channels made that a bit tougher to do, but for the most part everyone remains in-sync for ads.

      The more modern way of doing it --
      Lets not forget the gobs and gobs of "embedded advertising" that is out there. That Hummer on CSI-Miami is an embedded ad. Those Coca-Cola glasses on American Idol are another example. Anyplace that you can see a product name or brand name identity in a TV show is a paid advertisement.

      Sticking with the CSI example, the camera they used to take pictures with used to have no name on it. The show got popular, and all of a sudden it became a Nikon camera.

      --
      www.effectiveelectrons.com "chips that work" Analog, RF, Mixed Signal
    2. Re:Indeed by nsayer · · Score: 3, Informative
      The more modern way of doing it

      It's not even particularly modern. Why do you think James Bond's signature drink is a vodka martini? Because the movie producers made a deal with Smirnoff. In 1962.

    3. Re:Indeed by cayenne8 · · Score: 3, Informative
      "Why do you think James Bond's signature drink is a vodka martini? Because the movie producers made a deal with Smirnoff. In 1962. "

      Actually, in the books, his 'martini' is quite strange, from Casino Royale : "Three measures of Gordon's, one of vodka, half a measure of Kina Lillet (a brand of dry vermouth). Shake it very well until it's ice-cold, then add a large thin slice of lemon-peel." He called it a vesper after a good looking agent. He asked for it to be served in a "a deep champagne goblet".

      I'd heard about the Smirnoff deal for the movies, but, I've never found anything yet to confirm it.

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    4. Re:Indeed by roguenine19 · · Score: 2, Funny
      Whenever commercials come on TV, I SWITCH TO ANOTHER CHANNEL without commercials.

      My dad and I both do this. It drives my mom nuts, because she's afraid that we won't turn it back in time and we'll end up missing most of what we were watching in the first place. The thing is, we both have a pretty good sense of how long a commercial break is going to be on a given show, so we always end up turing the channel back right as the commercials end. I think that annoys my mom even more.

      Come to think of it, that's probably why we do it in the first place.
    5. Re:Indeed by Triv · · Score: 2, Informative

      Anyplace that you can see a product name or brand name identity in a TV show is a paid advertisement.



      We work for the same company or something? Because tracking those product placements is what I do for a living. *Waves across the office at the only other slashdotter here.

      Anyway. That's not quite accurate and your terms are a bit skewed, though this particular aspect of advertising is rather new and the lexicon hasn't quite settled yet.

      "Embedded" advertising are traditional ads that appear within a television show's content but are separate from that content - the banners on the bottom of the television screen hocking other in-network programming or the "brought to you in DirectTV HDTV" are embedded ads, as are the "Coors Light Cold Hard Facts" segments of SportsCenter.

      What you're talking about is something called IPP, or (I always get this acronym wrong, but) Internal Product Performance, meaning actual products that are actually seen in the programming's actual world. IPP is usually paid for by the ad companies, but they can also be paid for by the program itself to add realism to the show, or their usage (like Apple) requires no payments either way. My point being, just because you see the Mercedes logo on a car in a parking lot doesn't automatically mean that anybody has paid for anything. Now, if the car appeared in its own two minute montage that showed off how sexy and fast Mercedes' new car is, that'd be something different.

      Oh, and hey. Congratulations on remembering all those particular product performances for your post - it pretty much verifies that these ads, which people tend to have negative opinions on, works extremely well.

      triv

  28. Man Law! by everphilski · · Score: 3, Funny

    However good beer commericals on the other hand...

    **scribes your post into large book**

  29. The Roots of Corporate Welfare by ackthpt · · Score: 2, Insightful

    The networks should be the last people with any input into the technology that will define the future of the TV industry. All the decent television is elsewhere

    You see, ABC, CBS and NBC are the suvivours of the age of Radio and early Television networks. They were the Passive Pay-to-view means of televised entertainment in the USA. Now they are old and out of touch, their programmes are rubbish, their news is rubbish, but they are still huge and powerful, probably because they are merged or bought out by other companies which made their profits doing something other than grasping straws in a dwindling market to feed a one trick pony (nice combination of cliche's, eh?)

    They demand special treatment. In light of dozens of competing channels which now produce excellent and diverse entertainment, they need this old business model to succeed. Otherwise, heavens(!), they'd have to role up their sleeves and get down to the business of creating content worth paying for.

    Can't have that, can we? So corporate welfare, let's demand special treatment from hardware vendors, cable/satellite distributors and special laws which protect our vested interests from big government.

    --

    A feeling of having made the same mistake before: Deja Foobar
  30. Too many ads is the base problem. by Maxo-Texas · · Score: 5, Insightful

    When there were 8 commercials per hour, it was not be worth people's time to skip the ads.
    With 22 commercials per hour, it is not worth the time to watch the show live.

    --
    She was like chocolate when she drank... semi-sweet at first and then increasingly bitter.
  31. Surprising? by Profane+MuthaFucka · · Score: 3, Interesting

    Not surprising. The television networks clearly don't know a damn thing.

    *) they put their best shows up against the other network's best shows. Sun Tzu said to attack where your enemy is weak. Therefore, when otherwise perfectly fine shows are put up against a category blockbuster, such as Friends, or Seinfeld, they are killed quickly. Altering the schedule to put good shows up against the competition's bad shows would increase the number of viewers for that show.

    *) Sun Tzu also said that the place of battle must not be known to the enemy. I think that Thursday night at 8:00 PM is a known place of battle. If the networks were smart, they would have surprised their enemies and aired a good show on Tuesday night.

    If Machiavelli is your cup of tea, multiple violations can be seen there as well, such as a failure to heed Chapter XIX: "That One Should Avoid Being Despised And Hated".

    --
    Fascism trolls keeping me up every night. When I starts a preachin', he HITS ME WITH HIS REICH!
  32. Stupid Idea... by RexRhino · · Score: 2, Interesting

    OK, so now instead of fast forwarding through commercials on my DVR, I just go back to flipping to another channel while commercials are on! Brilliant ABC!

  33. I'm Just Curious... by garaxiel · · Score: 2, Insightful

    how a DVR Fast Forwarding through a commercial is any different then a VCR that taped a show doing the same exact thing for the past how many years? yeah that's what i thought.

  34. The difference is the bottom line by nanojath · · Score: 4, Insightful

    Advertisers are relying on a couple of things in their current business model: that inertia will keep a significant percentage of the viewership on that couch, passively sucking up the message, during the ads, and that ads are allowing them to influence the purchasing habits of a significant number of viewers even despite their better judgement. The quite obvious tactics of manipulation in advertisements work. Stoned dude sits on the couch and while he could just get up and walk away, or mute it and page through a magazine, the activity barrier is higher than just clicking through on FF, and so he sits there, and that taco ad works on him. I'm hungry, I want a taco. The whole point of advertising is influencing the decision of the viewer: making them buy something they didn't think they wanted (and probably don't need and will get nothing from). Does it work? Look at the stupid cars people drive, the rancid garbage they eat, the price they pay for bubbly sugar water.

    Advertisers are concerned about DVR fast forwarding diminishing the reach of their advertising and they are right to, it is diminishing the reach of their advertising. Advertisers pay networks for that reach so networks are justifiably concerned about the rise of DVRs impacting their revenue. ABC's arguments that people don't have the right and (most amusingly) don't really want to FF through ads are idiotic, but the counter-argument that ad-skipping is not going to mess with the business model of sponsored television doesn't hold water either.

    --

    It Is the Nature of Information to Transgress Artificial Boundaries

  35. That isn't what they're doing by Colin+Smith · · Score: 2, Insightful

    They're making sure that when you do want that chocolate bar or cup of coffee, it's the one advertised that you'll recognise in the store. Then you buy the advertised one because it's already familiar to you, you already know about it. It becomes the safe option, the others are unknown and therefore risky.

    --
    Deleted
  36. Re:Movies (was: Unskipped ads only) by Erich · · Score: 4, Interesting
    By the way, I really reduced the number of visits to the local movie theaters, I went to watch the Superman though and it was terrible experience: it was a 10pm show and people brought their 2-3 year old kids

    This is why I only watch movies at the Alamo Drafthouse Cinemas here in Austin. No children except at special showings (for Superman, no children under 6 and then only with parent). Even then, if they are noisy they will get thrown out. Also, no commercials and special movie-themed pre-show entertainment. (Unless you consider previews commercials, or 60's-era Car commercials before the movie Cars to be annoying commercials rather than fun pre-show entertainment... which I don't).

    Also, they have good beer. Hooray, beer!

    Seriously, if you like movies, the Alamo is a good reason to move to Austin. Or, at least, to visit.

    --

    -- Erich

    Slashdot reader since 1997

  37. Re:The technology already exists... by Kesch · · Score: 2, Informative

    The thirty second skip exists. It just requires you to enter a button combo to unlock it. Select-Play-Select-3-0-Select (I think). Then the button that usually skips you 1/4 through the show will instead skip you forward 30 seconds. (Unless you are fast-forwarding in which case it will act normally).

    --
    If this signature is witty enough, maybe somebody will like me.
  38. Re:Indeed, Worse to Come for Networks by BoRegardless · · Score: 2, Insightful

    Over 60% of kids surveyed recently noted that computers were indispensible in their life and used them accordingly. (UK story on Drudgereport.com yesterday noted this)

    TV's were rated indispensible by something around 40% and dropping.

    Networks are BEHIND THE CURVE, & still trying to save the sales of buggy whips.

    Time for a mass cleanout of Network Execs, to be replaced by people who have grown up with computers, as the new era is already here.

  39. Re:This just in... by Billly+Gates · · Score: 3, Insightful

    During the 1970's it was a common fact that you would no longer have commercials if you switched to cable. The commercials in there were only for antenna users and they promised to cut them out as soon as the networks made oontent just for the cable.

    Then they decided to get even more money by charging us and getting money from advertisers. Then they decided to get even more money by putting more commercials. Then they decided they could get even more money by raising rates and tying users with tiers with crap they dont need. Now they want even more money by skipping commercials ff options. Where does it end? People are paying $100 a month because there is a show they like on HBO on only that tier offers it and for every 30 minute show there are over 15 minutes of commercials.

    Is this what this crap buys?

    No wonder I refuse to watch any tv. There are some shows I like such as Boston Legal and the West wing but I refuse to just sit there and stare at a tube?? Especially if half the content is now crap.

    Back in the 60's you had only 1 or 2 30 second commercials and you could live with antenna.

  40. Television User License agreement, 2010 by captainboogerhead · · Score: 2, Funny

    From the Sony Bravia EULA in the not-too-distant future... By turning on this television, you hereby agree that television shows ("CONTENT") are paid for by advertising and that avoiding advertising is morally wrong. Fast forwarding, skipping of commercials using technology (PVRs, Tape Recording Devices, Time Machines) is prohibited. Talking to your loved ones during commericials is illegal. Going to the washroom during a commercial is stealing. You hereby agree not avert your eyes or plug your ears during commercial breaks. Deaf and/or dumb people found to be in proximity of this television set while it is turned on will be prosecuted to the full extent of the law.

  41. Re:I see no ads by N7DR · · Score: 2, Informative
    Last I checked, the BBC programming also had ads,

    Then last == never. Because it's never had ads. Ever. That's the whole point of the license: it makes the Beeb independent of commercial interests. At least in theory. From my experience that independence has had the interesting side-effect of pretty much forcing commerical TV in Britain also to act fairly independently of the people that advertise on their channels.

  42. They're throwing us in the briar patch... by rbrander · · Score: 2, Insightful

    ...and like Br'er Rabbit, we'll get away from them.

    They could be shooting themselves in the foot with this one because it so clearly subtracts a capability that everybody has had for nearly 25 years with VCRs. I imagine even FCC commissioners and congressmen fast-forward now and then.

    And if they succeed? TV becomes less watchable and just buying the show, more desireable. More and more people will give up on anything not enhanced by it's "live" nature (sports, Idol, etc) and just get the download (legal or not) or of course buy or rent the series on DVD a year later.

    Which means the production company still has a business model, but the TV network, not.

    "It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper."
                                                      - Rod Serling

  43. DVRs would be obsolete. by Yez70 · · Score: 2, Insightful

    Without the 'fast-forward' function, why even own a commercial DVR?

    Wouldn't people just switch to DVD recorders or a media center capable system, whether it's Linux or Windows or even custom made?

    Removing features from an established product like DVRs would only infuriate not only your veiwers but the owners of the products who bought them for the very features you intend to disable. Millions of DVR owners would just stop watching ABC, and download the commercial free versions of their favorite shows online - bypassing any revenue you would intend to make over this change.

    I believe I'll go sell all my Disney/ABC stock now, I want no part in such idiocy nor the loss in profits if it actually happens. If I were a financial adviser, I'd advise others to do the same.

  44. When this happens .... by gstoddart · · Score: 4, Interesting

    Should this ever happen, I will be cancelling my DVR and cable, and not watch any more TV.

    I can't tolerate live TV as it is, and I have occasionally rewound an ad which looked funny which I had skipped. (Like those great VW ads about unpimpin' your ride ;-)

    I won't watch yout (*&#^ Kotex, McDonald's, or Huggies commercials because I can guarantee I will ever be a consumer. Your ad contract with ABC does not extend to me.

    I wish advertisers would outgrow this belief that I am somehow morally/legally bound to watch the stuff I don't want to see that they paid someone else for. Pay me a few hundred extra/month, and I'll personally watch all of the ads during all of the TV I watch. Otherwise, go away!!

    --
    Lost at C:>. Found at C.
  45. Re:The technology already exists... by LordNimon · · Score: 3, Informative
    --
    And the men who hold high places must be the ones who start
    To mold a new reality... closer to the heart
  46. Re:They never learn by just_another_sean · · Score: 2, Funny

    I'm waiting for someone to post that incentivise is a perfectly cromulent word.

    Incentivise is a perfectly cromulent word. Personally I find that utilizing large words embiggens us all. :-)

    --
    Creationist Textbook Stickers Declared Unconstitutional by CowboyNeal
  47. In other news... by TheOldSchooler · · Score: 2, Funny

    ABC has filed a lawsuit against the "Channel Up" and "Channel Down" button.

  48. new idea by hurfy · · Score: 2, Insightful

    I think i'll read a book.

    Gads, this is already getting stupid and they want to pile on more crap?

    As if having ads every 5 min now (usually for their shows) and running a little ad in the corner for their next show and a logo that seems stuck to my screen just isn't enough....

    I used to get DVDs instead but even those are getting too annoying to bother with. I mostly buy/rent older stuff, much less annoying crap on em. People pay big for convenience, why keep making your stuff less so ?!?

    I made an interesting discovery when i was home during the day last week. Perry Mason must have a 100-year distribution agreement for no cuts...the commercials weren't even enough to go pee. I swear there were like 4 60-90 sec breaks the whole hour.

  49. Drastic changes coming to your tv... by TheOldSchooler · · Score: 2, Informative

    There's no way anyone will be able to effectively stop consumers from fast forwarding through commercials. I believe eventually this will bring about a massive change in how commercials are displayed on television. We'll probably end up with 1/4 of the screen constantly displaying an ad. Or perhaps a picture in picture that displays a commercial. Or maybe just a quick five second transparent "pop-up" that displays an ad. Or Madison Ave will go even further and just embed ads right into the show itself. Billboards and constant product placement in each show? Characters pausing every 10 minutes to remind us to "Ride the Walrus"? Plenty of movies already feature this kind of product placement, so why not television shows.

  50. Would not an in-band signal be required? by Senior+Frac · · Score: 4, Insightful

    Oh please do this! I hope all channels do this!

    There would have to be some signal that "commercial starts here" and "commercial ends here," otherwise how would the DVR know when to disable fast forward? The OSS DVRs, such as MythTV, could key in on the signal and outright block the commercials entirely. Wow... sign me up!

  51. Better yet... by Jzor · · Score: 5, Funny

    Just slow the commercials way down so they play at normal speed during FFWD!@

  52. A la carte by chad.koehler · · Score: 2, Insightful

    I was thinking about this too, and what would (seem to) work for me, a la carte programming.
    Wasn't congress trying to force this issue with the major cable and satellite providers? If I could choose to have only certain channels (each seperately priced) then I think I could personally cut down on my cable bill significantly. History Channel, National Geographic Channel, and Cartoon Network - I would gladly pay for these seperately so I didn't have to subsidize crap channels like Soap and E!.

  53. A clever way to stop fast forward by patmfitz · · Score: 2, Interesting

    On a program called "The Soup" on "E!", during a commercial break they insert a ten-second snippet of the show between the commercials. Until I got wise to this trick, I would stop fast-forwarding to catch it (usually just a quick throwaway gag), after which the commercials would continue. I thought this was a pretty clever way to catch us fast-forward junkies, but I don't really fall for it any more.

  54. As soon as... by Ric0chet · · Score: 2, Funny

    ...ABC makes a show worthy of my Tivo's drive space, I'll worry.

    --


    How you see the world is how the world sees you.
  55. Product placement by jabelar · · Score: 2, Interesting

    Product placement within shows is the only way that advertisers will be guaranteed viewers will see it. I hate product placement, but I guess someone has to fund my favorite shows. With modern computer editing techniques, they could in fact replace the in-show ads to keep up with changes in advertisers and localization.

  56. How very "Max Headroom" by DAE51D · · Score: 2, Interesting

    Reminds me of the TV show "Max Headroom", where it was a crime to turn off a television, and everything in society was based upon TV and Ratings...

  57. There may be a middle ground by Mike_K · · Score: 2, Informative

    Well, I will fly against the grain, and I'll say that at least ABC is somewhat consistant. So far they are the only network that allows you to watch their shows for free on the 'net. All you need to do is watch the ads that are interspersed in the content. You can skip segments of the show, but you have to watch the commercial directly preceding the segment you do want to watch. It works very well - I watched the whole Commander In Chief without any problems (except that the show isn't very good).

    (Or I should rather say, they allowed you to watch - appears the site is down till fall)

    I understand that networks make their money from advertising. And I channel surf with the best of them, so their advertising does not reach me for the most part. But if there was a way to design DVRs the way they designed their show streaming, that would be OK with me, and their advertisers would actually get more exposure than they do now.

    And in case anybody wonders, I do use a DVR right now, and I do skip all the commercials, and I'm loving it. But I'm also realistic in realizing that if everybody did this, we'd end up with product placements that are even more annoying than they are today, making the quality of the programs much worse.

    m

  58. Thanks to DRM... by shotfeel · · Score: 3, Informative

    Some of the DVDs we got for the kids are so bad I ripped them, eliminated the cruft, then burned a DVD that actually starts playing the movie when inserted into the player. The kids are happier, I'm happier, and the original is safe in the cabinet.

    That's right. Thanks to DRM and the DMCA, I can't skip/FF all the junk on the original, but I can easily make a full quality copy without the restrictions.

    At least with VHS tapes I could use a marker to write the time point where the movie started on the tape. Then I could FF there before hitting play. I thought technology would save me from that tedium.

  59. PBS by Petaris · · Score: 5, Insightful

    When I get sick of comercial television or just want to watch something with actual merit I switch over to WPT (Wisconsin Public Television, Wisconsin's PBS station) or to TPT (Twin Cities Public Television, in MN). They have short little recognitions for sponsors/donors but thats it. The pledge drives can be a little annoying but on the other hand if its for a show you like you get a good 6 hours worth of episodes to watch. And yes I do donate to WPT and to WPR (Wisconsin Public Radio), I'd rather pay for high quality shows then have to sit through commercial breaks that seem to be lasting longer and longer.

    Just my two cents,

    (I would expect lots of geek and nerd comments but I am posting to /. ;D )

    --
    ~Petaris "The world is open. Are you?"
  60. A la carte TV by C_Kode · · Score: 2, Insightful

    Never completely happen. The only fix is the following. An a la carte pay TV via Internet or Satelite. (can't use Cable because they have to much of their own content and will always try to force garbage TV they created on you) The problem today isn't commercials, it's the fact that TV sucks. If a channel was great people would pay for it without the need to be inundated with commercials. It's the reason I know so many people who pay for NFL Sunday Ticket. I hate garbage shows as much as I hate garbage commericals. I watch pretty much only four families of stations. History Channel(s), Science Channel, National Geographic, and the ESPN Channel(s). Any other stations my viewing habits are spotty at best. I used to watch the Discovery Channel, but it's filled with a ton of garbage now too. (those biker shows were cool the first 10,000 times...)

  61. Re:I see no ads by crabpeople · · Score: 3, Interesting
    BBC is a good news service, but the programs are complete shit.

    Well perhaps you missed:

    Shameless
    Black Books
    Ideal
    Dr Who
    BBC documentaries (some of the best in the world: Private life of plants, string theory, etc)
    Battlestar Galactica
    IT Crowd
    The office (UK)
    Ali G
    Alan Partridge
    That show about the priest who lives on the island that i forget the name of...
    And im sure ive forgotten a few. Even their shitty sitcoms (read little britian) are way funnier than the popular ones in the us (eg friends).

    The only worthwhile american tv is from HBO and PBS. Unless you like watching 'CSI: please kill us now' editions interspursed with reality tv and dating shows.

    --
    I'll just use my special getting high powers one more time...
  62. While we're disabling buttons... by DemonWeeping · · Score: 2, Interesting

    Let's disable the mute, volume, channel, and power buttons while the commercials are running too!

  63. Simple solution.... by Dcnjoe60 · · Score: 2, Insightful

    Here is a simple solution if ABC gets there way (other than not watching ABC). For every commercial you are forced to watch because your fast forward button is now disabled, send a letter (not email) to the company with something like the following:

    Dear sirs,

    I was forced to watch your commercial on my dvr last night because ABC has taken it upon themselves to somehow deactivate the fast forward button function. They state they do so to benefit their advertisors. Why your company and ABC believes it has the right to break a piece of equipment that I worked very hard to save for and to purchase, I do not understand. However, since that is your position and my dvr is no longer functioning correctly, I am no longer going to purchase the products you manufacture. Not only that, I am telling my friends and family to boycott your products as well.

    Sincerely,



    Then follow through on it. Most likely, you will get a letter back saying it is not their policy to do this, but ABC and that they have no control over it. However, companies take serious the threats of boycotts, particularly when they are on grounds such as these. If they have enough complaints, they'll pressure ABC to quit or they will pull their advertising. Either way, in the end, ABC will have to change the practice.

  64. KFC superbowl comercial by icefreon · · Score: 2, Insightful

    How about the KFC superbowl comercial??? Nobody has mentioned that yet! KFC ran a special comercial during the superbowl where ONLY if you had the ability to go frame by frame you could find the secret password to get a free Chicken Snacker from KFC! If ABC wanted to cash in on comercails and DVR's just use "special" tactics! I claimed my free snacker!

  65. MythTV by bobs666 · · Score: 2, Insightful

    I don't see now ABC can disable MythTV on my Linux hardware. Sure you can make me go throw the inefficient analog data stream, but you can't disable it.

  66. Piracy (was: Re:Hey, here's an idea!) by gillrock · · Score: 2, Insightful

    this is just another reason why programming will continue to get pirated to the 'Net via BitTorrent (or insert newfangled filesharing technology here).

    Ok, hold on a second here. Let's be accurate about something. Anything, and I mean ANYTHING that is shown over the ABC airwaves that is recorded and shared via the internet IS NOT piracy. Over the air television, HD or analog, is free for the taking.

    --
    "...the shortest distance between two points may be straight line, but it is by no means the most interesting."
  67. Re:Firefly by Tekfactory · · Score: 2, Informative

    You do realise that Stargate SG-1 was a Showtime original series... before it was a SciFi original series...

    This post brought to you by the Kaptcha word Exports

  68. Obligatory joke by stigmato · · Score: 2, Funny

    In Soviet Russia, commercials fast forward YOU!

  69. You don't seem to understand the DMCA by silicon+not+in+the+v · · Score: 3, Informative
    That's right. Thanks to DRM and the DMCA, I can't skip/FF all the junk on the original, but I can easily make a full quality copy without the restrictions.

    By ripping that original and making a new copy of it without the restrictions, you have bypassed the copy protection and therefore broken the DMCA, a federal law. I obviously don't think doing that is wrong; I'm just pointing out that it is against the law. I'm just bringing up that both of the actions you described are technically illegal.
    --
    We may experience some slight turbulence and then...explode. -Capt. Mal Reynolds
  70. Ad Free: MythTV and AdBlock by seeks2know · · Score: 2, Interesting

    With MythTV, I am able to skip or trim out all commercials regardless of what ABC and the MSOs do.

    In a similar way, I strip out most/all of the online ads via Firefox and AdBlock.

    My time is valuable and these tools allow me to view what I want to see without distraction and delay.

  71. Re:Piracy (was: Re:Hey, here's an idea!) by Haeleth · · Score: 2, Informative

    Let's be accurate about something.

    Yes, that would be a nice idea, wouldn't it?

    Anything, and I mean ANYTHING that is shown over the ABC airwaves that is recorded and shared via the internet IS NOT piracy. Over the air television, HD or analog, is free for the taking.

    Bullshit. Sorry, but that is complete and utter bullshit. "Let's be accurate about something." Just because something is shown over the airwaves does not mean it's free for the taking.

    Unlike you, I will back up my claims with evidence.

    It is not "free for the taking" in the USA. See this statement from the US Copyright Office website, which says "anybody who wishes to retransmit copyrighted broadcast programming--whether over the Internet or by more established means of transmission such as cable or satellite--may do so only by obtaining the consent of the copyright owners."

    It is not "free for the taking" in Britain, either. See the official guide to UK copyrights.

    I don't know about other countries, but I suspect you're based in the USA, in which case you are simply wrong.