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Inside Apple's iPhone

DECS writes "Despite CNET's wild claims, Roughly Drafted is reporting that Apple's market position and recent performance show the company has the ability, capacity, and interest in shaking up the mobile phone industry. Something that service providers, manufacturers, and consumers desperately need."

32 of 164 comments (clear)

  1. Yay by malkir · · Score: 5, Funny

    You'll finally be able to transform your daughter into one of those silhouettes!

  2. Cell providers are the problem, not the phone by lhaeh · · Score: 5, Insightful
    There are lots of easy to use phones with every feature you could want, great UI, etc.

    The problem is cell providers who make most phones ones that force you to pay ridiculous fees for things that you should be able to get for free (like ringtones, backgrounds, etc). This is the reason why apply had problems with the iPhone the first time around, because the cell companies wanted to charge people for being able to transfer songs to their phones.

    For me VOIP on a PDA is the way to go. Works great with with my wireless broadband, or wi-fi hot-spots if they are around. Not the most reliable setup for incoming calls, but having a $10/month pager solves that problem.

    1. Re:Cell providers are the problem, not the phone by SpamBukkake · · Score: 3, Interesting

      They should design an iPod with a phone built in, not a phone that plays music. Could you imagine full bluetooth integration? Sync, pick up calls and listen to music all over integrated bluetooth.

    2. Re:Cell providers are the problem, not the phone by dangitman · · Score: 4, Insightful

      I haven't seen any phones with a "great UI." Come to think of it, I haven't even seen any with "every feature I could want." Which ones are you talking about?

      --
      ... and then they built the supercollider.
    3. Re:Cell providers are the problem, not the phone by dwater · · Score: 2, Interesting

      Well, I just got to play with a preproduction Nokia N95 for a few weeks, and I have to say that I like it - a lot. I haven't much cared for their previous offerings, but the N95 is very nice.

      --
      Max.
    4. Re:Cell providers are the problem, not the phone by Lord+Kano · · Score: 4, Insightful

      I haven't seen any phones with a "great UI." Come to think of it, I haven't even seen any with "every feature I could want." Which ones are you talking about?

      I had that in 1994 when I bought my Motorola Flip Phone. Fantastic UI, 10 or so digit LED display. 1-0 numbered buttons, a Send and an End key. It let me make and receive telephone calls where ever I was.

      Perfectly simple UI, dial and send. All the features I wanted, placed calls. I already have a PDA, my PDA plays MP3s. I already have a digital camera. I don't want or need GPS in my phone; if I wanted a GPS receiver, I'd buy one.

      I want a phone that works well as a phone, and nothing else. I want a phone that I won't lose if while it's on my desk I happen to place a piece of paper over it. I want a phone that won't detonate on impact if I happen to drop it onto the cement sidewalk. I want a phone that won't get scratched up by me putting it into and taking it out of my pocket.

      It seems to me that we've spent the last 13 years solving "problems" that didn't exist.

      LK

      --
      "Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
    5. Re:Cell providers are the problem, not the phone by dangitman · · Score: 2, Insightful

      Perfectly simple UI, dial and send. All the features I wanted, placed calls. I already have a PDA, my PDA plays MP3s. I already have a digital camera. I don't want or need GPS in my phone; if I wanted a GPS receiver, I'd buy one.

      But when you get a phone that "has every feature (one) could ever want" then the UI becomes very important. I don't want a PDA, I want a phone with better calendar and contact features, for example.

      I want a phone that works well as a phone, and nothing else.

      Well, I'm pretty happy with that. But the GGP post was talking about a phone with every feature imaginable, and a great UI. I don't think that's going to happen any time soon. I get around this problem mostly by using my computer as the interface for entering data, via bluetooth. But I'd still like to see a better UI for navigating the data on the phone, for when I am away from my bluetooth-enabled computers. A laser-projection qwerty keyboard would be great for sending text messages, I hate entering alphanumeric via the numeric keypad. Heck, even the ability to plug in a USB keyboard would be a great improvement on most phones.

      Even if you just want a telephone with no extra features, sometimes it's nice to look up numbers from your address book if you haven't memorized the phone numbers. Most phones seem to make this simple feature an unnecessarily clunky task.

      --
      ... and then they built the supercollider.
    6. Re:Cell providers are the problem, not the phone by vhogemann · · Score: 4, Informative

      It must be a US only problem then...

      Around here at Brazil I'm able to upload and download photos/ringtones to my mobile using the provided data-cable, no fees attached. Also there are tons of phones with IR or Bluetooth conectivity, you can use both to transfer data to these phones. Not to mention the new phones that have expandable memory using SDCards and MemorySticks...

      So, the only people that pays for things like picture downloading and ringtones here are the ones that don't know better, that is, most of them :-) But no carrier is forcing them to pay for anything, they're paying because they just don't know that there are ways to get the same things for free.

      --
      ---- You know how some doctors have the Messiah complex - they need to save the world? You've got the "Rubik's" complex
    7. Re:Cell providers are the problem, not the phone by Abreu · · Score: 3, Informative

      I could suggest the Motorola C116...

      No camera, no games, no color screen... But it has great reception, nice UI, a battery that lasts a week, and is small enough to fit my pocket (but not small enough to get lost easily)

      --
      No sig for the moment.
  3. Form, not Function by calciphus · · Score: 2, Insightful

    Apple sells form, not function. They sell image.

    Why doesn't the iPod publish audio specs? Because it under performs compared to every other player in the market. How does a minor upgrade in processors constitute a 37% increase in speed?

    Expect the iMobile (not iPhone, remember) to be expensive, poorly integrated with service providers (or an MVNO) and a mediocre phone / mediocre mp3 player.

    But it'll have HYPE, and so it'll sell. That iPod you just bought your kids for Christmas will be old hat, and the new iMobile make phone calls, text message badly, shoot crappy pictures, and make the cheerleader want to go out with you.

    Or at least that's what the ads will say. Maybe I'm just too jaded to bite into the Apple hype. Too many worms.

    1. Re:Form, not Function by joetheappleguy · · Score: 3, Funny

      You didn't get that iPod you wanted for Christmas huh?

    2. Re:Form, not Function by Narcogen · · Score: 4, Interesting

      Apple doesn't sell form over function. They differentiate on form, since for this class of device, nearly all the market entrants deliver the minimum required functionality.

      Notice that the iPod sells as well as it does without published audio specifications. It is not an audiophile device. In fact, I think at the moment there is no such thing as an MP3 player that would meet the requirements of a discriminating audiophile, and for the vast majority of available content, this is irrelevant.

      Just about any MP3 player with a decent pair of aftermarket headphones is going to deliver a "good enough" experience for most listeners. The differentiating factor is how the device looks and feels, how easy it is to use the player's interface, how easy it is to load content on the device, and how intrusive the required copy-protection restrictions are.

      The combination of the iPod line of players and the iTunes software is "good enough" for a large number of people.

      As far as phones go-- poorly integrated with carriers? Yes, please. I prefer unlocked GSM phones so I can choose my own provider whenever and wherever I am. As far as the bad, misleading and restrictive things that tech companies can do to you, Apple doesn't hold a candle to just about any cellular operator in the world.

      Mediocre player? Depends on how you mean mediocre. The device, if it exists, will likely be as mediocre a player as the iPod itself is. You can take that however you like.

      However, if, from the perspective of interface design, the first iteration Apple phone is anywhere near as good, compared to other phones, as the iPod is to other MP3 players, then I see no reason why the device couldn't be at least as good as the best Symbian based phones, and a good deal better than just about anything Motorola has produced in the past ten years-- including all-hype, no-function phones like the RAZR and, the ill-fated ROKR.

    3. Re:Form, not Function by bucky0 · · Score: 3, Insightful

      Why doesn't the iPod publish audio specs? Because it under performs compared to every other player in the market.

      Not trying to be difficult, but what does that mean? I mean, granted, I don't listen to music on great headphones or anything, but every CD player or mp3 player I've tried has sounded fine to me. And why would they need to release the specs? Can't people just test it themselves?

      --

      -Bucky
    4. Re:Form, not Function by vought · · Score: 3, Insightful

      I've wandered a bit into corporate culture and away from the impending iMobile. I apologize. But for the iMobile to reach the maximum number of consumers, it won't be a powerful product. It will flash Apple's minimalist design and carry a premium price point, because you're not just buying a cellphone, you're buying "cool".

      That entire paragraph was written with the kind of blissful ignorance that discounts the idea that form can be powerful. The parent seems to think that if something is cool, it _can't_ be powerful - that the two concepts are mutually exclusive.

      What prevents cool from being powerful? Nothing.

      Check out Mac OS X Server. It is quite plainly "cool" and it is demonstrably as powerful or more so than competing products.

      XServe RAID - extremely competitive on price, powerful, and very "cool" - the fit and finish of this product far surpass anything else in the space. The management software is very flexible and powerful.

      The click wheel and hierarchical interface of the iPod are two more examples. How much could you do with four poles and a clicker? You can provide users with a way to navigate music and build a playlist without even looking at the device - if you're Apple.

      The built-in handle and kid-proof shell of the teardrop iMacs is another example.

      Form can quite easily be demonstrated as power. I think you're too wrapped up in the idea that something has to have myriad dialog boxes, option sub-menus and configurators to be "powerful".

    5. Re:Form, not Function by ceoyoyo · · Score: 3, Funny

      n fact, I think at the moment there is no such thing as an MP3 player that would meet the requirements of a discriminating audiophile,

      True. Gold is very heavy, and carrying it around is a pain. Plus it's easy to get the electrons flowing the wrong way down your cables when you're unplugging them and replugging them all the time. Not to mention oxygen gets in every time you unplug.

    6. Re:Form, not Function by Splunge · · Score: 2, Insightful

      There is no on/off control and the battery life sacrifices that result are dumped on the end user. Huh? Just hold down the play button and it shuts off.
      --
      "Brown University? We have one of those in Providence!" -- Outside Providence
  4. Except.... by kjart · · Score: 4, Informative

    It wont be called iPhone because Cisco/Linksys has already released one and owns the trademark for iPhone. The Canadian trademark is controlled by Comwave, I believe (someone linked to them defending the trademark against Apple in another article but I can't find it now).

    MacPhone perhaps? That seems to be more in line with some of their recent naming conventions as well.

  5. Re:I wonder what they'll use DRM-wise. by dangitman · · Score: 4, Insightful

    I can't help but think of how Apple's iTunes cripples the MP3 industry by restricting use with proprietary formats.

    MP3 is itself a proprietary format. And iTunes (and iPod) fully supports MP3. So how can iTunes be crippling the "MP3 industry" when it supports MP3?

    --
    ... and then they built the supercollider.
  6. Re:Affordable? by jcr · · Score: 3, Insightful

    But if it works well AS A PHONE, it gets my vote.

    Well, the iPod sells like crazy, because it works very well as a music player. This lesson is not lost on Apple: notice how they've been very careful not to add a feature just because they can, and when they add something like games, they don't clutter the UI. It's the same number of clicks to get to a song on an iPod today as it was on the first ones they shipped.

    If Apple brings out a phone, one thing you can count on is that they will have really studied what's good and bad about the existing products. It will be very, very easy to look up a number in your address book and dial it, to record your voice mail messages, to capture and save a number from an incoming call, to set your ring tones, etc.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  7. Re:Affordable? by Anonymous Coward · · Score: 2, Funny
    If the phone is affordable, and for me, that means > $200 [...] Unfortunately, I think the price probably won't break $300
    Why unfortunately? It's in your price range because last time I looked 300 is greater than 200.
  8. Shaking up? by Lord+Kano · · Score: 2, Insightful

    Are they going to building a new competing cell network? Are they going to lower the cost of airtime? Cheap flat rates for unlimited plans?

    If not, all they're doing is releasing a new phone. Hella cool or not, it's still just going to be a new phone.

    LK

    --
    "Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
  9. RAZR v3i (iTunes) by reversible+physicist · · Score: 3, Informative

    The RAZR is the most popular cell phone in the US, and the newest version (available in the US through Cingular) interfaces directly with iTunes. This is a much nicer phone than the ROKR and comes with a 512MB microsd card (see review). Although it has the restriction of only holding 100 songs, this is about what will fit on the included memory card. I have one and I find it a compelling alternative to carrying around a separate nano. I'm not sure why people are so dismissive of this.

  10. The real problem with cell phones... by Rix · · Score: 2, Insightful

    Is that all the service providers want to wall you off in their own little managed garden.

    For obvious reasons, Apple isn't likely to solve this problem.

  11. Apple is dangerous by Yvanhoe · · Score: 2, Funny

    Because they make cool, functionnal, well designed devices and don't care about things like software patents and DRMs.
    Be careful, be very careful...

    --
    The Wise adapts himself to the world. The Fool adapts the world to himself. Therefore, all progress depends on the Fool.
    1. Re:Apple is dangerous by jellomizer · · Score: 2, Informative

      Apple has numerous patents and uses DRM on their iTunes Also there are countless time where Apple has to pay Patent holders for other companies to keep their products. (For example Creative had a patent that was used in the iPods after proving to apple they have the patent Apple agreed to pay royalties to Creative for their patent.)

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  12. Apple has had this on the board for a couple years by Patent-Monkey · · Score: 3, Informative

    In reading published US patent application 20060268528 filed back in 2004 - Handheld Computing Device - Apple

    In the description, section 0111
    "In one embodiment, the device is or includes functionality for supporting cellular or mobile phone usage. In this embodiment, the device includes processors, transmitters, receivers, and antennas for supporting RF, and more particularly GSM, DCS and/or PCS wireless communications in the range of about 850 to about 1900 MHz."

    In the claims, they detail the invention as a handheld computing device that is a cell phone made of a non-plastic material to have better wireless signal reception (claims 1, 6, 7).

  13. Will it be able to make phonecalls? by sheldon · · Score: 2, Insightful

    That's my biggest problem with most of the cell phones out today. They can play music, games, look pretty.

    But very few of them do the basics well... i.e. make phone calls. My old Nokia would lose signal. My new Samsung, the vibrate isn't powerful enough, and the ring isn't loud enough.

    Oh yeah, but sure, it has a camera phone and will do all these other cool worthless things.

    I doubt Apple is entering this market to make a cell phone. They probably just want to make an iPod that can occasionally make phone calls.

  14. Apple's reputation is definitely overhyped by argent · · Score: 2, Interesting

    it lacks a dead-simple web interface to administrate the device, replaced instead by an application.

    Yeh, that's a typical Apple situation.

    Alternatively, as in the firmware on the Macbooks, they don't give you control at all...

    On the other hand you have their total standards-based OS and open API. They're definitely a mixed lot.

    Apple has been integrating the revamped "iSight" into many of its new portables, and iMacs, but the fact that it has been yanked as a standalone product makes it difficult to defend as such a "hit".

    Not to mention that the built-in iSight is completely worthless for anything but videoconferencing. I have a third party firewire webcam I use with my Macbook pro, and a bit of electrical tape over the iSight because I can't be arsed making sure nothing turns it on when I don't want it on.

    Apple's hardware is mediocre in functionality and power, it's only a hit for style. I could go on with the annoying clickwheel on the iPod, and the passive-aggressive 'it's not really a onw button mouse' crap with the mighty mouse and the double-tap trackpads... but I better stop here.

  15. Re:RTFA - for the chick by mtec · · Score: 3, Funny

    She's a Heek (hot geek). A creature of fable, second only to the unicorn in it's rarity. Capable of singing a siren song that tends to compel creatures from basements and dark places. If you see one, an easy test would be to gather your courage, scramble your Rubiks and hand it to her. If she completes it in under a minute, propose to her. If she accepts, you may also be a Heek. Congratulations!
    If she refuses, she's just a nice looking lesbian.

    --
    Cake or Death? Cake Please!
  16. But wait! by bigdavesmith · · Score: 2, Funny

    Will the ZunePhone be the next iPhone killer!?!?!111

  17. Re: US thing, maybe, but still the providers by chrwei · · Score: 2, Informative

    and not all the providers, and not all of the same.

    For instance, Cingular took the hardware that performs the WiFi functions out of their HTC based 2125 phone while T-Mobile leaves it active in their version of the same HTC based phone. Verizon has a long history of disabling DUN in its phones, both bluetooth and datacable.

    sometimes it is the phones though, for many phones you need special software to be able to transfer pictures and ringtones, so you still have to pay to get them there either way.

    --
    - Disclaimer: Information in this post deemed reliable but not guaranteed.
  18. Re:I doubt it.. by Jerry+Rivers · · Score: 2, Interesting

    "...a small company like Apple...."

    Hmmm. Not sure what you call "small" but Apple's sales last year were $14B with profits of over a billion. They may very well hit $20B in sales this year. Nokia had sales of E10B, with profits of just over E1B.

    --
    The pursuit of absolute tolerance leads to the most rigorous and ludicrous intolerance. - REX MURPHY