The Decline of the PS3 Grey Market
Kotaku has a great piece up looking at trends over time in the PS3 grey market. Michael Fahey has been tracking the falling prices for Sony's new console, via sales on eBay and other markers. He called around to stores as well, getting a feel for the number of returns and current availability of the console. His conclusions: "As it turns out my gamer instincts and the threat of hordes of angry readers steered me clear of potential disaster. Aside from a couple brief spikes, there is no way I'd have been able to pull off the television, and I know damn well I would have waited for Christmas like so many others did, only to lose even more. The moral of this story? There's no such creature as a sure thing. The majority of eBay prospectors walked away from this experience with that lesson burned into the back of their brains. My suggestion for the future? If you want to gamble, go to Vegas. If you want to invest, try mutual funds. Leave the video game system buying to the gamers. We'll all be happier for it. "
Now if only the prices would drop for the wii and people started returning them to stores so I could find one.
a 100 dollar profit is still a profit, this article makes it seem like these people are losing money on the system
I liked the disclaimers on hard-numbers etc, but it did give an idea of what the retail action is as well as the charting of prices. For those who want to wait until prices fall on the PS3, I suggest checking the price curves on the PS2. Here's a hint: They didn't move for over a year. You've got a long - LONG wait. Sony after taking a loss on intitial units will take the profits on the hardware as long as they can when they emerge.
Still - cheaper than the Atari 2600 / VCS on an inflation adjusted dollar bla bla bla. All I know is it can knock 4000 dollars worth of computers I have sitting in front of me out of the ballpark graphicswise. Once some decent games emerge I'll be heading to the retailer myself to get one. Probably around the time I finish Zelda for the Wii (geez it's huge).
Last week Amazon had randomly selected interested people to buy a Wii and the odds of getting one was listed. Getting a Wii was 28 to 1. Getting hemorrhoids was 25 to 1. At that point, I wasn't getting a Wii since I knew what I would get first. Now where's that Preparation H?
All speculation seems to exist with a long tail-type graph. Initially, as supply is low and demand is high, the risk/reward ratio is low (meaning that the risk comes close to guaranteeing a reward). Yet over time, those numbers change and the risk/reward ratio goes up -- a high risk with a low reward. Quickly the profit curve falls -- very quickly if the items are easily supplied and demand is limited.
In this case, as in many speculative ventures, the tail portion of the curve can drop below the zero point, meaning profit is now a loss. Once you consider your time spent, shipping, gas, and other costs, that negative-profit point can come fairly quickly as suppy goes up and old demand is met.
I don't believe in speculating on anything once the masses know about it. Housing is an example -- so was the dotcom era. When the kid at Best Buy tells you that it is time to buy a second home/buy a tech stock/buy a PS3 in order to make money, the boom is over, and the last speculators are caught because no one wants to catch a falling knife.
I never would have gotten involved in this mess because you just HAVE to know that Sony wanted to make more of them so they could themselves make the profit. What I never understood about the PS3 is why Sony wouldn't have had more reason to sell them themselves in an auction style. It makes more sense to reap the profits for themselves -- I wonder how many Sony managers and upper-management were some of the initial eBay sellers?
Sidenote: I've always thought that bands should do the same for concert tickets in demand -- why sell them through ticketmaster when the band could auction the high-demand/limited-supply tickets off direct and reap the rewards.
I tried to tell my PS3 fanboi friends that the Wii is far more difficult to get and desired. They still don't believe me.
I think the reason being is that the Xbox and Playstation really aren't that impressive. Sure the graphics are upgraded, but that's about it. Same games all over again.
Where Nintendo kicked ass is with revolutionixing (if you can call it that) the gameplay experience. The Wiimote adds so much to the gaming experience that the refined graphics of the other two just seems like the expected step. I don't have any console, but if I had to pick one, I think I'd go for the Wii because it adds a whole new exciting aspect to the gaming experience.
Plus, it seems that Nintendo focuses their games around stories and concepts, rather than just flashy graphics the Xbox and Playstation duke it out over.
From the article it shows a price spike at 10/21 - 10/23 Why the spike? What was so special about those couple of days?
The greatest revenge in life is massive success.
Why would people continue to want a PS3 given the complete shortage of games for it. Personally, I like the PC. I can play any game previously released (Though some DOS games seem like they are in super turbo mode), and, more than likely, I can play console games too. Logitech's Input mapper program + emu + rom = trouble, but sometimes worth it. Case-in-point: FFX and FFXI (I think those were the ones a buddy of mine got to work)...
I work for a major electronics retailer, and we had originally sold our systems in bundles only for approx. $1200 each, with later bundles around the $900 range. We are getting approx. 10 of these bundles being returned a day. We started getting the majority of them after December 20th or so., which would be around the last day to ship from eBay. We are acepting these items back for return, but alot of the folks who bought them on the 17th are stuck with a $1200 store credit.
All the scalpers are mostly saying that "We didn't need it", "We got 2 for christmas", etc. One guy I talked to was honest and told me he bought it to flip on eBay, but the market fell out. Now he's waiting on a Wii to buy for himself.
We have lots of PS3s here at the store gathering dust (we got the largest shipment per store of any electronics retailer), people just aren't interested in them at all anymore.
Yeah I've been starving them, teasing them, singing off key. Me may mah mo, me mo ma me.
Where is the risk in that again?
-GiH
Nice analysis. I've pointed out before that eBay prices on the PS3 were in a screaming dive within days of launch, but this uses enough data to really make that clear.
We went through this with the XBox 360, but with more speculators. People were trying to unload those things on eBay for months, finally at prices below retail.
The "secret reserve price" thing on eBay is a big part of the problem. That encourages overpriced items and wastes buyer time on auctions doomed to fail. Sellers like it, because they don't have to compete against each other on reserve price, but it probably reduces the number of successful transactions.
Why would people continue to want a PS3 given the complete shortage of games for it.
Not only that, but even the Wall Street Journal, had a main fold front page story (in print) on how the Christmas shopping season was dissapointing, with the exception of the Nintendo Wii and HDTV sales.
And, in the G4 TV program, they have only given one 5 star rating for the entire PS3 lineup - the PSP is doing much better, of course.
-- Tigger warning: This post may contain tiggers! --
Pity new high profile consoles show up only about every five years. Good thing there are game developers that have highs and lows all the time, for example Electronic Arts...
For instance, in California, If you are a manufacturer that does not sell to the public you get a tax exempt form that allows you to buy raw material without paying the state of California any tax on it. Without this document you pay the tax.
Another consideration is contract law. Sony has contracts with Best Buy, Circuit Shitty, Target, you name the company, to supply them with items. I suppose that each of those contracts has a clause that prohibits Sony from by-passing them and selling direct to the consumer. I could be wrong, but I wouldn't be surprised to find out that such a clause was standard.
We have always been at war with Eurasia!
Kotaku also has an blurb on the Blair's picking up a PS/3 during their recent trip to Florida. The PS/3 won't be released in Europe for another three months.
[Insert pithy quote here]
So a community of people decided that your behavior was unacceptable to their community standards? I fail to see anything unjust about that, in fact it gives me some deal of respect for the atmosphere of Craigslist. Next your going to complain that /. allows you to mod down trolls, since inflicting a community standard is unjust. There are more than one set of laws, don't you know, the codified ones, and a vaster collection of norms, mores, and values that vary from community to community, and are enforced more subtly and more forcibly than codified law. Thats Soc101 speaking, nothing too brilliant.
Communities self-regulate, and if Craigslist decided to buck the will of their community for the good of scalping, I'm sure they'd lose a large portion of their users.
A patriot must always be ready to defend his country against his government. -edward abbey
Don't know about you, but I managed to pick up a DS Lite (White) 4 days before Christmas from Walmart for the list price. There were 8 of them when I walked in, and nobody seemed to be hounding the units. I honestly don't think they were backordered, just coming out at a trickle. Don't get me started on the Wiimotes, which I've been hunting down without much success since launch.
And hot damn, this thing is fun.
"I've spent my whole life figuring out crazy ways to do things. It'll work." -- Montgomery Scott, "Relics"
Right after the E3 gaming conference (where the buzz first got going for the Revolution / Wii) - Nintendo (ADR) shares were at $18. Today they are over $32. $600 invested in Nintendo after E3 would have netted you $416 profit (after commission). Without having to stand in line.
Disclaimer: I own stock in Nintendo. I also own a Wii (which I may get to play after my wife finishes 'Twilight Princess').
[Insert pithy quote here]
Nintendo focuses their games on stories? If by their games, you mean Zelda, then you have a point. But there is NO Nintendo game that gets by on its story. Their games are about gameplay, bottom-line.
FYI, writing games for multicore processors is a bitch. A rightous pain in the ass. Particularly everyone's favorite wankfest--the FPS. Everything about games like that are in the timing and the "on demand" aspect -- the software is constantly reacting to the player.
The major strength of multicore processors and software designed to take advantage of such is the tasks are broken down and processed in parts (asynchronously in the best case), which is why for applications like audio and video encoding, the benefits scale with the number of cores (with limiting factors such as drive I/O latency). Not gaming.
Cell clusters would be wonderful for servers, not so much for game consoles. And don't get me started on some of the design BS associated with the PS3's memory access.
Disclaimer:I'm a gamer. I'm not a fanboi. I own the PS2, DS Lite, and a decent computer. I have never looked forward to the PS3 (which I view as a gambit to push Blu-Ray on the masses). The Wii I find a fun system (Although I do not, as of yet, own one).
"I've spent my whole life figuring out crazy ways to do things. It'll work." -- Montgomery Scott, "Relics"
I'm a failed PS3 Ebayer transformed into a pretty happy PS3 owner. I play my 360 more, but the PS3 has a lot of potential and seems to be better positioned to do more things over the lifetime of it as opposed to the somewhat Fischer-Price feel of the 360 dash. I'll own a Wii soon, too, so I really don't have a bias of one over the other.
So at some point, when will Best Buy, Circuit City, etc. figure it out and charge a 15% restocking fee for returned consoles so that I don't have to worry about nearly as many scalpers?
The fact people were able to just return the consoles free and clear means that there really isn't a cost associated with scalping, unlike with sporting events, where you have a time deadline. This shouldn't happen.
-Rob
Biblical fiscal responsibility
Why I wont' buy a PS3 in at least 3 years. Well first of all, believe it or not, I am married so any purchase I make as to be agreed upon by both the wifey and myself. Even though she does let me spend my fair share of money on toys, neither one of us can justify the costs here. To be able to use the PS3 and get the "full" experience requires and HDTV. I don't have an HDTV, I just got a new 35" tv about 8 months ago and we can't get HD cable tv where we live so there really isn't much point. So past the cost of a several thousand dollar TV (and don't mention the falling prices because I believe in spending more and having it last a long time...I hate disposable electronics) my wife and I would rather spend that money on a vacation.
The graphics on the PS3 are very very nice when viewed on a proper HD setup. The problem is there isn't much new past that. Sure the sixaxis is nice but I have played a Wii. The Wii is fun to play. I have played both thanks to friends with much more disposable income that I. The Wii is going to have some games that really change video game playing style. Plus being up on my feet while playing is nice (us computer geeks are oft prone to laziness).
I am not saying that the Wii is better than the PS3 but what I am saying is that there are probably more people in my situation. A situation where money is somewhat tight and don't enjoy a game on graphics alone isn't that rare. I wish I had to disposable income to get a full HD setup and all 3 next gen systems. But I can tell you that my first next gen system is going to be a Wii. I waited until all 3 systems were out and put in some serious play time on all of them. The Wii wins for me.
Your results may vary. Batteries not included. Void where prohibited.My brother-in-law (teenager) wanted a PS3 for christmas and I was planning to get him one (his mom was paying for it). I pre-ordered it in July but the store I got it at didn't get enough for me to actually be able to buy one. When it became obvious that I was not going to be able to get it in time, she decided to buy him something else (a 24" HDTV). Obviously at this point I am NOT going to buy the PS3, at elast not for a long time. If a bunch of people who were "in front of me" on the pre-order list never wanted the box anyway and just return it, everyone loses. My brother-in-law didn't get what he wanted, I didn't get to be the hero who produced the awesome gift, my mother-in-law didn't get to give the gift, the game store had to take money out of the till and give it back to someone, sony has to deal with the "everyone is returning their product" crap and, I guess, technically, some greedy gamer-hating jerk never got his big, undeserved payday.
That would be a hell of an argument to make. Considering both the PS1, and the PS2 were the technically inferior systems of their generations. If graphics were the end all, then the PS2 would have stopped selling the day the X-box and GameCube launched. Same with the N64 over the PS1, or the PSP over the DS for that matter.
Better Graphics != Better sales.
Go find a Wii. Play for a few hours. Then come back and apologize.
When console makers release a game console, they should just charge higher until the demand drops. This way the console maker gets the extra cash and it can go toward getting us the next console faster. There is no reason for them to price low on the initial release and let scalpers profit unless they are trying to get their fans to generate hype for them, which is probably the case.
In the case of other electronics, like cell phones, the pricing schemes are always high at first and then prices slowly slide down.
-- Betting on the survival of the media industry is a serious risk. I advise investing elsewhere.
PS3's are still in demand. A week or two ago I tried to get in on an Amazon lottery to buy one. The final odds? 22 to 1 - for the 20GB $500 model! I did not get one.
What has happened is that prices have fallen because Christmas is over and it's not as imperative for parents to get kids the console they want. That weeds out a lot of buyers, to just the gamers that want systems - that are slowly being able to get them, but you still can't generally find a PS3 at most stores.
Also the article mentions a guy who was really in no position to capitalize on what he had. If you are thinking about scalping consoles, build up your eBay reputation a little before going on! Even last week you could still sell a PS3 for well over $100 profit if you were a good seller, and today completed listings are still going for almost that much more.
Perhaps now that it's past christmas and some people are realizing they have no ability to sell a PS3 for a decent profit, store stocks will linger a little before being bought. But currently the PS3 is still in obvious demand, or people would not be paying more than retain on eBay.
"There is more worth loving than we have strength to love." - Brian Jay Stanley
PS3's have been barely selling for profit since the start of the month.
Hmmm... Pie...
And i just got home from work about an hour ago. We got 6 60GB PS3s in today. Some guy returned one, so we sold -1 PS3s. On the other hand, sometime between when i got there at noon and when i took my first break @ 2, a half dozen each Wiimotes, Nunchucks and Classic controllers made their way to the floor (i picked up another nunchuck and a classic controller as soon as i saw them). By the end of the day there was one wiimote left. I cover in the electronics dept sometimes, and i had a shift there about a week after both releases, 10:1 the number of calls about the Wii vs PS3. Sonys lost.
I normally work in the photo center, so i have a million other reasons to hate sony.
"Sic Semper Tyrannosaurus Rex."
I've got 3+ years worth of ps2 games at least, if not more :).
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
Kotaku and "Content worth reading" dont go together.
Console makers can't do this. The game publishers would have their heads. (Game publishers want people to be able to afford as many of their games as possible, and a high console price interferes with that.) Haven't you noticed how unenthusiastic EA and Ubisoft have been about the PS3's already-lofty price?
I can think of a few other big reasons they wouldn't/shouldn't do it, but that seems major enough.
They aren't even selling on eBay. And when they do, it's so close to retail that the resellers are getting screwed.
If the Government didn't subsidize stuff like milk (prop up the price) it would be too expensive to make. That would result in an immediate monopoly, or worse, nobody making it at all.
But since we have milk on the shelves you haven't been a victim of such a shortage, so you probably think it couldn't happen.
Your black and white "Government bad, corporations good" doesn't even hold water in theory, which is why no civilized country bothers to follow that mentality.
Not even one.
In the world of survival of the fittest, laissez-faire is quite extinct and has been deemed not fit for survival. I wish to God that we could buy you all a nice big desert continent in the middle of the ocean and let you make your paradise. We'd dress up Mel Gibson in road warrior armor and let him emcee the reality show.
Call it "life in Libertaria".
--- Grow a pair, liberals... stop letting the Republicans bully you!
Five hundred and ninety nine US dollars wasn't enough?
actually placeholders are far more welcome than scalpers.
The reason why is because it's a sure bet without the worry of scalping. When I got my Wii (typing on it now) there was a guy placeholding for his brother for 8+ hours in line. He was quite happy about the prospect of camping out because he was going to get to play it.
Who would you trust more than family? at least if they skipped out on you, you'd have some good ideas where to find them.
If the Government didn't subsidize stuff like milk (prop up the price) it would be too expensive to make.
(Quick point of fact: A subsidy does not prop up prices. It artificially lowers them, by paying part of the cost "behind the scenes". A price support does the opposite; it artificially raises them, through tactics such as the imposition of tarrifs, and paying domestic producers to destroy supply.)
I find it interesting that you changed the example commodity in use within this thread from sugar to milk. The cynic in me wonders if you did this because milk is deemed a necessity by many people, whereas bulk sugar isn't. If that was your primary reason for switching, then you'd be potentially guilty of exploiting fear to help support your argument. However, I'll assume that your switch to milk as an example was benign. Regardless, "you may be surprised to learn that most of the human beings that live on planet Earth today do not drink or use cow's milk."
In any case, I'll continue with your milk analogy.[1]
That would result in an immediate monopoly, or worse, nobody making it at all.
If the subsidy suddenly disappeared, then...
Would this process, particularly steps (A) and (D), be disruptive? You bet! But, that's the fault of the government baffoon that decided to subsidize the price of milk in the first place. I am tempted to use the analogy of crack cocaine here: going through withdrawal is always a bitch. (Perhaps this is why welfare recipients tend to stay on welfare, making it a perpetual hand-out rather than the temporary hand-up that it ought to be.)
Could step (D) result in a hegemonic monopoly? Doubtful. You could end up with a monopoly in the sense of "only one supplier", but not in the sense of "exclusive power or privelege of selling." Milk is sooo commoditized, that there really is little barrier to entry by competitors. Said monopoly would have no pricing control at all. Any attempt to jack up prices would be inviting competition. (Hmm, is that the influence of some Invisible Hand, that I'm feeling right now? "A little lower, please... a little to the left... aah, that's the spot.")
Thus, I would conclude this particular retort by saying you have confused cause with effect. If the government's milk subsidy disappeared, milk would indeed become temporarily "too expensive to make", but that's the fault of the government encouraging oversupply through the very subsidy that you claim is saving us from high milk prices. In fact, the currently lower price you think you're paying for milk is an illusion. You're still paying the difference; either in the form of taxes, or inflation due to the printing of new $$$ to pay for the subsidy.
Next you said:
But since we have milk on the shelves you haven't been a victim of such a shortage, so you probably think it couldn't happen.
I'm not really sure how the present subsidy eliminates the risk of said shortages. What are you thinking of here? Natural disasters? Some pathogen obliterating our stock of dairy cows? Transport infrastructure crumbling? In New Orleans, August 2005, you probably couldn't buy a gallon of milk for $1000. And, that's wi
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PS3 sitting for hours at K-Mart off Aurora Avenue in North Seattle yesterday. Probably still there. Sign of PS3's impending failure or K-Mart's, you decide, but it's still there...
My first intuition of 'price floor' was a mechanism by which the government reacts to insufficient demand by paying producers the difference between $FLOOR and $MARKET_EQUILIBRIUM, when there's not enough demanders willing to pay at the higher $FLOOR. This would be a direct subsidy to the producers, for the sole purpose of keeping them in business (ie, welfare.) So... in this inaccurate model of a price floor, if the government quit paying that difference, the producers would then attempt sell at higher than what the buyers were previously buying at, which would be perceived by buyers as a price spike (since the govt wouldn't be subsidizing a portion of the asking price any more, pre-market.)
However, thanks to Wikipedia I now know that 'price floor' is actually the government requiring the producer not sell below some minimum price, with the promise that said government will purchase any resulting surplus... surplus which would naturally happen if the price floor was set above market equilibrium.
Anyway... prescriptive subsidies for corporate welfare is universally bad, in my book.
FYI: "Milk Pricing in the United States" indicates that the actual pricing system for milk is quite complex, and apparently has further rationale beyond just protectionism. (No, I haven't read all of it, nor do I intend to.)
Finally: this thread was supposed to be about Sony enabling PS3 arbitrage by setting their launch price too low. I wish I had never fed that "farmers dumping produce in the trash" troll.
I'll shut up now.
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