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The Final Days of Google

theodp writes "Robert X. Cringely speculates about The Final Days of Google, making a compelling case that when the end comes, it is going to be an inside job. To find the founders of a Google-beating start-up, Cringely suggests looking no further than the thousands of entrepreneurial geniuses currently working for Google, who will inevitably be driven to leave the company to realize the dreams of their rejected ideas. 'The real money is in taking existing ideas and twisting the idea just far enough to make it work in a fantastic new way. Think Google vs. AltaVista; Apple vs. all previously existing laptops and mp3 players; YouTube vs. all previously existing video sites, etc. In addition to ideas, you need creativity, resources, connections, and luck -- none of which appear to be in short supply among Google worker bees. Much of the next influx of ideas to Sand Hill Road will come not just from former Google employees, but also from groups of former Google employees who are planning their future companies over free sushi and Diet Coke late at night in Google cafeterias.'"

177 comments

  1. Free Sushi! by Anonymous Coward · · Score: 0

    Free sushi?!?!!
    I want to work for google :)

    1. Re:Free Sushi! by HairyNevus · · Score: 2, Insightful

      Doesn't this paint a different view on why Google is the best company to work for? Maybe the idea behind the free gyms, spas, 3 gourmet meals a day (sushi), etc. was to keep their employees with them instead of trying to break free.

      --
      You were critically hit for no damage. The bruise will look nice, and maybe the scars will make good party talk.
    2. Re:Free Sushi! by slowbad · · Score: 1

      Maybe Google's demise will come from 80% of them getting long-term Mercury contamination in their spicy tuna rolls, with the piece de resistance being poison blowfish structure wiping out everyone overnight, who had not yet succumbed to brain damage from the heavy metal.

    3. Re:Free Sushi! by aichpvee · · Score: 1

      OMFG, that's what I thought, too! They must have grunt jobs in the mail room or something, do they get free sushi too!??! Where's the application!??!

      --
      The Farewell Tour II
  2. So..... by Anonymous Coward · · Score: 5, Insightful

    An innovative startup made of ex-google staffers will kill google?

    But Google wasn't the end of MS, MS wasn't the end of IBM, the markets big. A new player doesn't mean the 'end' of old players.

    1. Re:So..... by Aliriza · · Score: 4, Insightful

      The former employes of real big firms usually can not build firms that are as strong as their old firms.Cause they are born into the empire , but small firms are not empires and if you act you are an empire you only fall down.

    2. Re:So..... by PopeRatzo · · Score: 5, Interesting

      Cringely is starting to lose it, I think. Too much time out on the edge can make you start to see things and hear voices.

      Seriously, there's a lot of pressure on writers like Cringely to come up with something "counter-intuitive", "insightful", and "outside the box" and "forward thinking" to the point where, faced with a deadline or empty blog post, they throw caution to the wind and blurt out some shit that sounds smart, but if you scratch the surface is nonsense.

      TFA is one of those.

      --
      You are welcome on my lawn.
    3. Re:So..... by phantomflanflinger · · Score: 4, Funny

      Google - remember that? Those were the days. No wonder they went the way of all the dotcom companies, what with all the billions of dollars they made.

      Note to self: must cut down on LSD-flavoured potato chips.

      Here's Cringely telling it like it is. Amen to him.

      --
      shin phantomflanflinger
    4. Re:So..... by mrand · · Score: 2, Interesting

      An innovative startup made of ex-google staffers will kill google? Um, no. The title is a eye-grabber, not the conclusion. He isn't talking about the complete death of Google - he is talking about "the next big thing", whatever that is. Of course, it could just as easily come from someone outside Google. Maybe they use investor money that ultimately came from one of the early employees Google that retired at age 33. Or not.

      But Google wasn't the end of MS, MS wasn't the end of IBM, the markets big. A new player doesn't mean the 'end' of old players. Noone said it does.

            Marc
      --
      -- PGP keyID: 0x4C95994D
    5. Re:So..... by yurnotsoeviltwin · · Score: 2, Insightful

      Not to mention that the primary hope and dream of most startups these days is - you guessed it - be be bought by Google. I don't see why most Google employees would WANT to take out the empire when it's far easier and almost definitely more profitable to just work for it.

    6. Re:So..... by Assassin+bug · · Score: 1

      Actually, FTA it seems that Google's success may depend on part of ex-google employee's forming new startups (that depend on Google of course). Also, I think, as a company, Google has the major advantage of knowing very exactly what many people want being that its base is a very popular search engine. Hell, it seems they could survive a googol years just selling search-query analysis.

    7. Re:So..... by westyx · · Score: 2, Funny

      Lose it? Cringely has been trolling for years, and slashdot and the internet just keep lapping it up.

    8. Re:So..... by superpulpsicle · · Score: 2, Insightful

      People are looking to making the quick $$$. The market doesn't have any real competitors anymore. It's so sad to see capitalism reach this point really. What if youtube did not get bought out, and it had a 2nd or 3rd product. It leaves you wondering.

    9. Re:So..... by ajanp · · Score: 3, Funny
      I don't understand why Cringley still has the ability to make front-page slashdot news given the numerous times he has been wrong about things. The underlying argument for his article is weak at best and he is basically criticizing Google for hiring the best minds.

      the Google Geeks are constantly talking with each other, team building, bonding, and goofing off. And for 20 percent of that goofing-off time I'll guarantee you that many of these people are discussing their pet projects, 99.75 percent of which have been REJECTED by the company.

      Hmmm... so because the Google employees decide to spend their free time talking about work as well as new and innovative projects, the company is destined to fail. That makes a ton of sense. Given Cringley's reputation for fact-checking, I'm going to assume him saying 99.75% of ideas are rejected is either completely out of context or just blatantly false.

      The search feature of Google will always be the bread and butter and there is no way they will let employees go and start up a competitor given all the trade secrets and insider knowledge that they are privvy too. And somehow I think Cringley, for whatever reason, is making the assumption that the idea to pursue ideas/projects proposed by employees are based on the whims of Google execs. They're not retards. They sift through thousands of ideas coming from some of the most talented people in the world and make decisions about which to pursue and which aren't worth it. For the few good ideas that get rejected initially, there is nothing stopping the employees from working on the projects in their free time w/o company resources and proposing a more developed, more thought-out project afterwards.

      Maybe it's just me, but I don't foresee a mass exodus of people because of ideas getting rejected. Cringley makes it sound like having an idea shot down is going to turn "hundreds -- and soon thousands" of Google employees into disgruntled geniuses out to seek revenge by creating something that will somehow destroy Google (which could only happen by managing to make their search/ad revenue obsolete).

      Either way, please, let's all lament about Google's downfall because they have hired the best people on the planet and they enjoy discussing pet projects in their free time. And then let's also blame them for keeping the ideas they think are best and rejecting the ones that don't have potential. With such a flawed business model I can only assume that the end days are upon us.

      --
      File Deletion is Murder.
    10. Re:So..... by sgt_doom · · Score: 0, Flamebait
      Well spoken, PopeRatzo, well spoken!

      Google is still the ultimate app in finding that wonderful bird that crapped on George Weasel Bush, great-grandson of the first president of the National Association of Manufacturers (NAM) and grandson of Nazi-sympathisizer and supporter, Prescott Bush.

    11. Re:So..... by MightyMartian · · Score: 1

      Seriously, there's a lot of pressure on writers like Cringely to come up with something "counter-intuitive", "insightful", and "outside the box" and "forward thinking" to the point where, faced with a deadline or empty blog post, they throw caution to the wind and blurt out some shit that sounds smart, but if you scratch the surface is nonsense
      In other words, all technical columnists end up becoming Dvorak.
      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
    12. Re:So..... by chromatic · · Score: 1

      The search feature of Google will always be the bread and butter...

      s/search/ads/, surely?

    13. Re:So..... by jollyreaper · · Score: 1

      Here [cracked.com]'s Cringely telling it like it is. Amen to him. Yeah, I like the missing teeth, skullet hairdo, the pfunk, drunken camerawork and surreal bluescreen but the best part is that I think his bible is a phonebook.
      --
      Kwisatz Haderach
      Sell the spice to CHOAM
      This Mahdi took Shaddam's Throne
    14. Re:So..... by moderators_are_w*nke · · Score: 1

      Cringely is starting to lose it, I think.

      I dont recall him ever having it in the first place.

      --
      "XML is like violence. If it doesn't solve your problem, use more." - Anonymous Coward
    15. Re:So..... by skoaldipper · · Score: 1

      Actually, FTA it seems that Google's success may depend on part of ex-google employee's forming new startups (that depend on Google of course).
      Excellent point not really mentioned in the article. But Cringley really focuses on internal combustion versus external resuscitation. And wouldn't it cost Google more to reacquire former employee startups versus just implementing the idea?

      What I primarily gathered FTA was the internal nuisances HR must overcome in appeasing these Googlets just to stay put. I would imagine greed or just the simple human nature of discovery and adventure are challenges every corporation must face. NDAs make most prior employee's capitalist ideas go poof in the night anyways.
      --
      I hope, when they die, cartoon characters have to answer for their sins.
  3. Yeah, no... by daBass · · Score: 3, Insightful

    Google does one thing really well - search. Many of the ideas brewing are not a search replacement, they are either something completely different or an add-on to search.

    I am sure Google ignores many of the 20% ideas that are actually quite good, but I doubt the ones they ignore are the kind of things that make search better; that is the kind of thing these geniusses spent 80% of their week on, after all.

    1. Re:Yeah, no... by Stocktonian · · Score: 5, Interesting

      Why do yo think most of the ideas are not search related? I would have thought that if you live and breath search engines for 80% of your week, working on something else would probably be enjoyable but I'm sure you can't just switch it off like that.

      People used to say that Yahoo and AltaVista did search really well. Then Google came along and changed the game. If an ex-employee of google figures out a way to cut out all the spam rubbish on the search results then I'm sure almost everyone would switch overnight. It's that risk of 1 truly great idea being missed that should worry google investors. Internet search users are a fickle bunch and I'm sure they'd switch without a second thought which in turn would hit google's paid for advertising hard.

      --
      XePhi Computers sell really cheap Linux CDs! http://www.xephi.co.uk
    2. Re:Yeah, no... by jonwil · · Score: 3, Interesting

      I find that google (at least for the stuff I search for) doesn't return a huge amount of crappy spam results and that the results I get back are usually usefull.
      But if someone can make a search engine that is better than google, great.

      Search engines have come along way since the days of engines like WebCrawler, InfoSeek, Yahoo, HotBot, AltaVista and DogPile (all search engines I have used in the past but now don't use in favor of google)

    3. Re:Yeah, no... by Dogtanian · · Score: 3, Informative

      People used to say that Yahoo and AltaVista did search really well. Then Google came along and changed the game. If an ex-employee of google figures out a way to cut out all the spam rubbish on the search results then I'm sure almost everyone would switch overnight. That's true; what's significant about Google is that it entered the game relatively late. (By the time it started gaining its greatest prominence/popularity, the dot-com boom was pretty much over. It wouldn't be accurate to describe it as a post-dot-com company, but you can see where I'm coming from.)

      By this time Yahoo were well-established as the big name in search. One would have thought that the market would have matured to a point where a rival being able to overtake and dominate them like that was unlikely. Of course, computer and Internet use has grown since then, so maybe the market wasn't *that* mature. (By contrast, Altavista may have been one of the first big names when the Internet/Web broke into the public consciousness, but that was such early days that their loss of dominance isn't so significant.)
      --
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    4. Re:Yeah, no... by Simon+Garlick · · Score: 2, Informative

      Google does one thing really well - present eyeballs to advertisers.

      HI I UPGRADED YOUR POST

    5. Re:Yeah, no... by Organic+Brain+Damage · · Score: 1

      Granted, most of Google's efforts are extension of search, but some of their efforts are branching out of search.

      See google checkout.

      http://checkout.google.com/sell?promo=sbs&utm_medi um=et&utm_source=bizsols&utm_campaign=checkout

    6. Re:Yeah, no... by nernie · · Score: 2, Insightful

      > If an ex-employee of google figures out a way to cut out all the
      > spam rubbish on the search results then I'm sure almost everyone
      > would switch overnight. It's that risk of 1 truly great idea being
      > missed that should worry google investors.

      I'm sorry, but this just isn't going to happen. Sure, PageRank was a great idea that changed the search engine game, but even an idea that revolutionary (in search engine terms) wouldn't be enough to topple Google. Search is a balance of having the right algorithms AND having the huge infrastructure needed to run the algorithms over most of the web.

      It seems to make a lot of sense for somebody with a really new and great idea about search to just sell it to one of the big three search engines. If it's an ex-Googler who left on good terms, great, go back to Google. If they left on bad terms, maybe Yahoo or Microsoft. It'd take years to develop it any other way, by which time it'd likely be too late.

    7. Re:Yeah, no... by fermion · · Score: 1
      Google dies one thing really well-provide services in exchange for ads, while managing those services and ads to profitability. Therefore, an idea that does not drive ads is not useful at all.

      In this way the comparison with alta vista is extremely flawed. Alta Vista, unlike google, was primarily a search firm, and when google searches were of higher quality than Alta Vista, the fim failed. A more spt comparison would be Yahoo, which simply transformed itself itself into a portal. Indeed, google will not likely when someone provides better searches, and it will happen as google searches are starting to really be terrible, but will simply begin to emphasize other services.

      --
      "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
    8. Re:Yeah, no... by Billy+Vine · · Score: 1

      outside from their search algos, Google has innovated nothing. They stole the business model that currently makes them money (shame on you Bill Gross for not getting a patent on that - you patented everything else in the world) and have acquired most everything else. Yeah, they have a great search engine which I use quite often but it wasnt doing anything for a long time until they noticed a small company called goto.com pioneer paid search then they stole the idea, improved upon it slightly and here you have a billion dollar company. I like the search engine but what else do they have? Youtube? pleeeeze - what an idiot move that was. If you look at all of their business decisions, they all suck. No other verticals bring them revenue - its paid search and that is it. Google better worry about Google. Do you think we will have search engines forever? I don't.

    9. Re:Yeah, no... by DerekLyons · · Score: 1

      I'm sorry, but this just isn't going to happen. Sure, PageRank was a great idea that changed the search engine game, but even an idea that revolutionary (in search engine terms) wouldn't be enough to topple Google. Search is a balance of having the right algorithms AND having the huge infrastructure needed to run the algorithms over most of the web.

      Huge infrastructure? Only if you if you cache the whole web (as Google does). You start from a dozen or so machines (as proof of concept, and as Google did) and build outward from there.
    10. Re:Yeah, no... by pipingguy · · Score: 1

      I liked Google's relatively quiet entrance into 3D CAD with Sketchup. The CAD world needs a shakeup, and if Google were to put some intellectual muscle into it (say, by further developing BRL-CAD for example) all the various vendors would have to start playing catch-up really fast. As it stands now, few of these vendors want to play nice with each other because they often have a lock-in on certain markets and file formats are never fully compatible.

      The one thing that CAD adoption did to design was to fragment designers into camps - who knows how to operate what software. That is not right, as it forces designers and users into one strict set of rules - design doesn't work like that.

      A relatively simple, but procedurally difficult design change tends to get buried and ignored in all the "paperwork", so things end up getting fixed in the field. Most times this doesn't cause problems but other times it can result in explosions and loss of life. When that happens it's not just a non-trivial problem, lawyers get involved and otherwise-competent people lose their jobs, not their life.

      It's always easy to blame failure on computers/software and I fear that this defense/excuse happens much more often these days.

    11. Re:Yeah, no... by blackest_k · · Score: 1

      Wouldn't be that difficult to improve google search, just allow users to create filters to blacklist sites.

      for example swik is a site that pops up regularly in searches I make and never has any useful information.
      I have a friend that hates gettng wiki results i like them . ebay is another jumping into search results.
      retailers have a time and place in search results. when i am looking for drivers or technical info isn't one of them.

      for certain there are types of site which could be filtered in or out depending on your search.

      I guess certain advertisers would be against this kind of thing however if I don't want to buy something, all that occurs is wasted bandwidth for advertisers ,builds resentment against a particular product and a particular brand.

    12. Re:Yeah, no... by cnettel · · Score: 1

      What about "-site:"?

    13. Re:Yeah, no... by drsquare · · Score: 1

      Do you want to type that into every single site you visit? I agree with the sentiment above, search engines don't have the entrenchment that software does. It's very easy for people to switch, and Google could come crashing down overnight.

  4. Interesting, but... by rm999 · · Score: 4, Insightful

    "Cringely suggests looking no further than the thousands of entrepreneurial geniuses currently working for Google, who will inevitably be driven to leave the company to realize the dreams of their rejected ideas. "

    To destroy Google, someone would have to beat them at what they make their money on - search and ads. First off, 95% of the people in the company probably do not work in this division, and don't have the background and aren't surrounded by it enough to get ideas about it. The 5% who do probably could not start a company without running in trouble legally given all the Google trade secrets they are privy to.

    1. Re:Interesting, but... by Moraelin · · Score: 5, Insightful

      First of all, Cringely is... Cringely. The same guy who recently claimed to know that IBM will fire 150000 US workers... out of 130000 total. Or then looked all wrong at a job search site and said IBM is looking to hire 15000 workers... just to fire them right back again. Never mind that a quick ask at IBM or a better look at those jobs (e.g., a job for a programmer on an IBM mainframe, isn't actually a job _at_ IBM) would have told him that they're only hiring 3000 people. He's also the author of such brilliant predictions as that Intel is buying Apple, when Apple switched to Core CPUs. Or the guy who years back predicted that people on the internet don't need more than webpages, email and chat, because someone at AOL told him that's what their users do. (Never mind that at the time AOL was offering such abysmal throughput and latency that it was unusable for anything else.) Etc, etc, etc.

      Cringely makes a good living talking out of the ass, so the sanest thing is to ignore him. Just because it was a slow enough day on Slashdot to let him get the front page, doesn't mean you have to take it as news. Have a good chuckle and move on.

      Second, well, there's more to Google than having the right idea. They also know how to _keep_ talented people working there, and how to invest in R&D done by talented people. Both are skills lost on todays "your job could be the next to go to India" and "let's fire some people to make Wall Street happy" PHBs.

      If you will, Google's _real_ secret sauce isn't even one of good engineering, it's one of good management. And that'll be hard to steal because most PHBs try to just pretend it doesn't exist. They're looking for something else that must be the secret, because, don't be silly, noone ever got rich by treating their employees right and offering customers what they want. So before they'd be able to steal it, they'd first have to acknowledge that it exists. It's like getting your car stolen by someone whose whole life revolves around pretending that cars don't exist. It's just not going to happen.

      Even if it were to get stolen, I'm not betting the big money on it being stolen by someone who currently is a R&D guy at google. From my experience, most nerds are not good managers, and don't do well when (self)promoted to management. It's simply different skills. It's like promoting a passionate pilot to be an archaeologist. Chances are his interest, experience, effort, etc, were spent on the former, not the latter.

      In fact, the absolute worst PHBs I've ever had to work with... were brilliant (ex)nerds. It's guys who once were able to code a whole OS via the front toggles on a mini, and come with brilliant algorithms that cut a one week batch job to a couple of hours job. (When most of your memory is on a magnetic tape or drum, such kinds of optimizations are actually very possible.) Then someone went and moved them to a job they don't understand and which gives them an ulcer: management.

      So if anyone did leave Google with a brilliant new idea... let's just say that for 99% of them, let's hope they can do it alone, because they won't be able to be good managers.

      --
      A polar bear is a cartesian bear after a coordinate transform.
    2. Re:Interesting, but... by HoosierPeschke · · Score: 2, Insightful

      It's like getting your car stolen by someone whose whole life revolves around pretending that cars don't exist.


      Great post, I would equate your car analogy to more along the lines of the Amish stealing your car, not to say that the Amish are as ignorant as the (majority, not all everywhere are bad) pointy hairs but it (Amish:Cars / Management:Customer Service and taking care of their people) is just something they don't believe.
      --
      Mr. Universe: "They can't stop the signal, Mal. They can never stop the signal."
    3. Re:Interesting, but... by SpinyNorman · · Score: 5, Interesting

      To destroy Google, someone would have to beat them at what they make their money on - search and ads.M

      That's not at all true. Google likely won't be destroyed by being out-Googled - they'll be destroyed by failing to anticipate a change in the computing landscape that someone else is positioned to take advantage of. That's the way evolution usually works. That's the way that Google is "beating" (displacing for relevancy and growth) Microsoft - not by competing head-on but by being better positioned for the times.

      Also at some point Google's core businesses, successful as they are now, will naturally stop growing. Online advertising will peak, or advertizing will shift to another venue (handhelds? Internet TV?) that Google fail to take advantage of. No business lasts forever. Without growth the stock P/E will collapse and the stock drop with it, employees will begin to leave, the forward momentum will be lost. Some new hot tech darling will emerge, not necessarily in Google's core business areas at all.

    4. Re:Interesting, but... by Jeff+DeMaagd · · Score: 1

      I don't know if I'd be that pessimistic about geeks (99% is high), but you are right that a lot of them don't have management skills, so they would have to make sure they have someone with management skills in their start-up. There are some pretty poignant examples, William Shockley was brilliant but he was an evil manager such that he drove away his talent shortly after he formed his own company. Thomas Edison had done some suppression of the talent that he's hired, and as such, Edison Labs died a premature death.

    5. Re:Interesting, but... by widman · · Score: 2, Interesting

      And also he lies about his credentials. From comments somewhere else on this same article, I wish I knew this before.

      Stanford Says Cringely Never Completed Doctorate
      http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/1 998/11/11/DD94762.DTL

    6. Re:Interesting, but... by maxume · · Score: 1

      Customer service is relentlessly bad because people never fail to pay 5 cents less.

      Walmart has worked wonders there though, as they have basically pushed price differentiation out of every single market they play in, so now companies have to compete on stupid things like quality and value.

      --
      Nerd rage is the funniest rage.
    7. Re:Interesting, but... by maxume · · Score: 1

      Efficient micro payments would screw Google hard. If I could get websites to charge me hosting costs+5% to view their content(so if it costs them $0.0002 to show me a page, I pay them $0.00021), I would pay to stop looking at ads, and so would a lot of other people.

      --
      Nerd rage is the funniest rage.
    8. Re:Interesting, but... by Anonymous Coward · · Score: 0

      Assistant professors /are/ professors - according to that article he didn't claim that he was a full professor. He misrepresented his degree though.

    9. Re:Interesting, but... by GeorgeH · · Score: 3, Interesting

      To destroy Google, someone would have to beat them at what they make their money on - search and ads.
      That's sort of like saying that Google is destroying Microsoft by building a better desktop OS. Cringely is talking about something disruptive, either in terms of technology (rich web apps being good enough to replace some desktop apps) or business models (a software company making money through advertising).

      You don't beat the 800 lb. gorilla by being a 750 lb. gorilla, you beat it by building a gun.
      --
      Why can't I moderate something "Wrong" or at least "Grossly Misinformed"?
    10. Re:Interesting, but... by Anonymous Coward · · Score: 0

      Oh, he's worse than that.

      First of all, Cringely is... Cringely.

      Actually Cringely is Stephens.

      The same guy who recently claimed to know that IBM will fire 150000 US workers... out of 130000 total.

      The same guy who falsely claimed to have a PhD from Stanford.

      Look, I don't care if you don't have a degree -- I know some really smart guys who only have high school diplomas. But if you lie about what degrees you have, I stop listening to you. Look at it this way: if you can't be accurate about what happened in the past to one person you know better than anybody (i.e., yourself), why should I trust what you claim will happen in the future to 150,000 other people?

      I guess it would be one thing if Cringely was just stupid -- we've got plenty of computer journalists like that. But he's an idiot *and* a fraud, thus earning himself extraordinary contempt.

    11. Re:Interesting, but... by Moraelin · · Score: 1

      Just as a quick clarification, I don't use the term "PHB" to mean any manager. I know good managers exist, I've worked with some, although they tend to be more present in small companies. Or stuck at the bottom of large companies. Kudos to them and they get the same respect I have for anyone else who does their job well. I only use "PHB" when I mean... well, someone who's horribly bad and/or inept at managing.

      Sometimes it's not even (just) incompetence, but, well, any other reason for not doing one's job. Some are just focused on getting another promotion, and have figured out that faking it to the superiors beats actual work. Some are plain old corrupt. Some are actually smart, but have other goals than actually managing. (E.g., if someone's goal is just to sell some shares at a temporarily inflated price, there are ways to get Wall Street hyped up even if it's destructive to the company in the long term.) Some are well, caught in childish prom-queen games for their own entertainment. (I know of talks that involved more than one department, which went, for example, "well _I_'m not signing that, if the head of that other department gets what he wants.") Some are genuinely sociopathic and are more focused on causing insecurity and distress than anything else. Etc.

      Other than that, no disaggreements there. Pretty nice analogy, IMHO.

      --
      A polar bear is a cartesian bear after a coordinate transform.
    12. Re:Interesting, but... by rm999 · · Score: 1

      "That's sort of like saying that Google is destroying Microsoft by building a better desktop OS. "

      No, it's like saying Google isn't destroying Microsoft. All they did was block Microsoft from expanding more, but Microsoft is still a healthy company that is bigger than it was when Google was founded.

    13. Re:Interesting, but... by drsquare · · Score: 1

      If you will, Google's _real_ secret sauce isn't even one of good engineering, it's one of good management. And that'll be hard to steal because most PHBs try to just pretend it doesn't exist.
      I'm pretty sure that Google's 'secret sauce' is a decent search algorithm combined with a user-friendly interface. Users don't give a shit about Google's management, and most companies are successful despite treating their workers like shit.
    14. Re:Interesting, but... by Moraelin · · Score: 1

      I'm pretty sure that Google's 'secret sauce' is a decent search algorithm combined with a user-friendly interface. Users don't give a shit about Google's management, and most companies are successful despite treating their workers like shit.


      Yes, dearie, and where do you suppose that search algorithm and interface came from? Out of nowhere? Out of summarily re-trained burger flippers on a 5$/hour wage?

      No, all that came out of Google's hiring a ton of hand-picked PHD's, and offering them enough incentives to _stay_ there.

      Yeah, the users don't care _how_ that was produced, but the fun part is: with untrained monkeys noone produced something that the users like just as much. Even MS (which isn't the worst place to work for either) hasn't yet come close to having an equally good product. The crowd treating their workers like shit, well, I'm pretty confident that their retrained burger-flippers still can't produce much better stuff than "SELECT * FROM table WHERE text like '%something%'".

      The users may not care about _how_ you got quality, but they _do_ care about quality. And you won't get innovation and quality out of retrained burger-flippers. That's the problem. Oh, you may retrain them to produce a piss-poor web site, but when it comes to high-tech algorithms chances are they haven't even _heard_ of them. And you need those algorithms to actually offer quality.

      Since you mention decent search algorithms, yeah, everyone could search for exact text matches and some even managed keyword matching... Google was the only one whose algorithm actually included a page rank and actually gave the results most users wanted. That's the difference between just coding a search and actually having people who understand more advanced algorithms. Any monkey can eventually figure out string-matching, but it takes someone with a little more brains and education to come up with the latter. Just taking the cheapest drooling retard off the street and running him through a crash course in Java/C/whatever doesn't give you someone who actually knows algorithms, or in some cases even elementary notions like how a hash table works.

      _That_ is what I'm talking about. The ones who treat their employees like shit, eventually end up with just the has-beens or never-beens whose sole markettable "skill" is taking shit. Unfortunately CS knowledge is a whole other skill. "Brown-nose me because I could find a dozen cheaper replacements for you" only really works on those who really know they fit that bill.

      According to all studies I've seen, up to 3 out of 4 programmers can't actually program, and about 2 out of 3 don't know or can't understand the language they're paid to program in. _That_ is the problem. The idiots aiming for the bottom 25% of the scale, are getting people who can barely get elementary stuff to compile... after several tries. You have to aim for the upper 25% to even have someone qualified at all. Someone who can come up with the next killer search algorithm, that's an even taller order.

      _That_ is what google did right, regardless of whether the users know that detail or not: managed to hire and retain that kind of upper 5% people. While everyone else was trying to pretend that they can just aim for the bottom of the barrel, in the name of cost-cutting.

      Of course, most PHBs like to pretend that that factor doesn't even exist. Noooo, anyone can code a great app, because the nice man from BEA said so. Maybe if we'll just all believe that really hard, it will start being reality. Tough shit, reality doesn't work like reality-by-consensus novels. "Let's all believe that gravity doesn't exist" schemes just don't work.
      --
      A polar bear is a cartesian bear after a coordinate transform.
  5. Final days by Anonymous Coward · · Score: 0, Funny

    The final days are near when the Jesus-god will return to judge the worthy and the unworthy. Learn the magic happy dance and perform it daily or the Jesus-god will turn you into macaroni salad

    Not even Google can save you from hte Jesus-god you have been warned.

    Spare us your wrath your humble servants we pray o Jesus-god.

    1. Re:Final days by Dogtanian · · Score: 2, Insightful

      The final days are near when the Jesus-god will return to judge the worthy and the unworthy. Learn the magic happy dance and perform it daily or the Jesus-god will turn you into macaroni salad Macaroni? Jesus? This sounds like a New Testament version of the Church of the Flying Spaghetti Monster. Are you like a Christian to FSM's Judaism?
      --
      "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
    2. Re:Final days by Durinthal · · Score: 1

      When I first read the title, I thought it was an immediate dupe of the previous article.

  6. look further by fattybob · · Score: 1, Interesting

    not having read the article.....
    but why does the next killer app etc have to come from within the currrent killer organisation?? just ask yourself, where did Google come from?, Microsoft?? Lotus even?? (if u are old enough to remember that).

    I prefer to keep my eyes on Paul Graham and his friends in Y combinator - just wish I could be in on the deal.

    1. Re:look further by Anonymous Coward · · Score: 4, Funny

      (if u are old enough to remember that).

      Hi Grandpa - If you're going to abbreviate 'you' to 'u', please also abbreviate 'are' to 'r'

    2. Re:look further by fattybob · · Score: 1

      Hi Grandpa - If you're going to abbreviate 'you' to 'u', please also abbreviate 'are' to 'r' thanks for the tip young un

    3. Re:look further by maxume · · Score: 3, Insightful

      Paul Graham is devilishly good at keeping Paul Graham in a position where he gets enough attention that he can make money by making sure that he gets lots of attention. His essays regularly devolve into 'something happened to me, and I can explain the universe because of it'. He writes in an informative tone, but more often than not, his thesis is just an opinion(so he is actually trying to persuade you that he is correct). There are lots of people with millions of dollars sitting around trying to figure out how to turn it into more than millions, he isn't terribly good at it.

      --
      Nerd rage is the funniest rage.
    4. Re:look further by Anonymous Coward · · Score: 0

      Hi Grandpa - The quote operator is

  7. The end of google will come by Anonymous Coward · · Score: 4, Funny

    But first they need to fire 150,000 workers. It's not going to be pretty.

  8. flawed thinking by petes_PoV · · Score: 3, Insightful
    'The real money is in taking existing ideas and twisting the idea just far enough to make it work in a fantastic new way

    So that's what Microsoft did, huh?

    Maybe it's just a combination of pure dumb luck (being in the right marketplace at the right time) and the tenacity and money to keep going.

    New ideas are ten-a-penny. It's having the business acumen and vision to get them off the ground and make them profitable that's the real skill.

    --
    politicians are like babies' nappies: they should both be changed regularly and for the same reasons
  9. Cringely may want to do a little more reading by jomas1 · · Score: 4, Insightful
    Check out this old joelonsoftware.com piece on what good managers do for to get the most out of powerhouse developers:
    http://www.joelonsoftware.com/articles/Development Abstraction.html

    The most pertinent part of the article I've linked is:

    Management's primary responsibility to create the illusion that a software company can be run by writing code, because that's what programmers do. And while it would be great to have programmers who are also great at sales, graphic design, system administration, and cooking, it's unrealistic. Like teaching a pig to sing, it wastes your time and it annoys the pig.

    Microsoft does such a good job at creating this abstraction that Microsoft alumni have a notoriously hard time starting companies. They simply can't believe how much went on below decks and they have no idea how to reproduce it.


    Some of the perks that google gives its employees are quite devious. Why risk your money and time starting your own venture when you have it made at google?

    Why do you think that the most innovative and radical ideas come from unemployed hungry developers? Who has made a concerted effort to hire said hungry developers? That's who I'd bet on to hurt google's bottom line.
    1. Re:Cringely may want to do a little more reading by David+Off · · Score: 1



      Having spent most of my 25 year IT career as an independent I think you could simply say that most permanent employees of any large business have no idea how to survive in the real world although many, especially those in management, think they could cut it. The secret is to have an idea and hook up with the people who can help you realize that idea outside of the mothership. The other big problem is that most permies never build up enough capital resources (most are in debt with car loans, mortgages etc) that they could cut the umbilical cord of a regular wage.

      Regarding Cringeley's text. Microsoft hasn't died because a better OS has come along, it might die because the OS paradigm changes significantly.

    2. Re:Cringely may want to do a little more reading by DerekLyons · · Score: 1

      Check out this old joelonsoftware.com piece on what good managers do for to get the most out of powerhouse developers:

      http://www.joelonsoftware.com/articles/Development Abstraction.html

      No, that's a geek/programmer fantasy on how a geek/programmer should be treated by his bosses. It only lacks a few belly dancers to become soft porn.
    3. Re:Cringely may want to do a little more reading by grotgrot · · Score: 1

      Why risk your money and time starting your own venture when you have it made at google?

      If Cringely had done even a tiny bit of research he would know about the Google Founders' Awards where Google gives employees multi-million dollars for entrepreneurial achievement. Basically Google pays you almost what you would have got from an external venture, but without you having to leave the company.

  10. Former Employees eating in cafeterias? by Anonymous Coward · · Score: 0
    Wait...

    but also from groups of former Google employees who are planning their future companies over free sushi and Diet Coke late at night in Google cafeterias.
    If they are "former" employees why are they eating in Google cafeterias? Did this not baffle anyone else?
    1. Re:Former Employees eating in cafeterias? by Anonymous Coward · · Score: 0

      well spotted, this article is rubbish. The author just assumes things in his own way of thinking.
      Last I heard google employees are happy and can't picture themselves working somewhere else.

    2. Re:Former Employees eating in cafeterias? by Anonymous Coward · · Score: 0

      exactly

  11. Heh by Rix · · Score: 1

    'The real money is in taking existing ideas and twisting the idea just far enough to make it work in a fantastic new way. Think Google vs. AltaVista; Apple vs. all previously existing laptops and mp3 players; YouTube vs. all previously existing video sites, etc. In addition to ideas, you need creativity, resources, connections, and luck I suppose he would know, he seems to be making a living applying creativity and resources to journalistic integrity.
    1. Re:Heh by Breakfast+Pants · · Score: 2, Funny

      Yeah, comparing Apple's 'Rise to Dominance' in the laptop market to Google's rise in the search market is like comparing Datsun's rise in the US market to Toyota's.

      --

      --

      WHO ATE MY BREAKFAST PANTS?
  12. Bungee.. by ekran · · Score: 3, Insightful

    It is normal human perception of reality which makes us believe that everything that goes up, must come down. Still, with proper adaptive leadership I don't see why google should be around for the next (insert huge number here) years. Most companies downfall seems to be happening because their leaders can't adjust fast enough to the current market, just look at the American motor industry. Still, I don't see why we shouldn't need to search for things in the future, so the market will be there. And as is claimed, google has a lot of brainpower and even if a few of them leaves the company, it's not going to be the downfall of the company.

    1. Re:Bungee.. by Anonymous Coward · · Score: 0

      The sound of the Gion Shja bells echoes the impermanence of all things; the color of the sla flowers reveals the truth that the prosperous must decline. The proud do not endure, they are like a dream on a spring night; the mighty fall at last, they are as dust before the wind.

  13. Google is EVIL by singhparul · · Score: 2, Informative

    Google is not a search engine company. It's an advertising company. Anything which generates content is purchased by google. They have made internet more junk and ofcourse useful. It is not safe to invest in google shares because they are in such a business where profit can be modified easily in different ways. I still remember that youtube deal. I saw a sudden surge in their stock prices. They declared a nice quarter report beating all expectations. In the end, they paid less number of shares to youtube guys. This is nothing but evil.

    1. Re:Google is EVIL by GTMoogle · · Score: 3, Insightful

      That is... the most boring, non-threatening evil ever.

      Oh no! Don't let Google pay them the agreed-upon amount with shares that recently increased in value! Oh, the humanity!

    2. Re:Google is EVIL by Anonymous Coward · · Score: 0

      That is... the most boring, non-threatening evil ever.

      You're obviously not a fan of some of the early episodes of Doctor Who then.

  14. Not a chance in hell by Anonymous Coward · · Score: 0

    Unless you can topple Adsense there's not a chance in hell you'll supersede Google.

    1. Re:Not a chance in hell by larry+bagina · · Score: 1

      You don't need to topple adsense. Click fraud (and their inability/unwillingness to do anything about it) are already doing that.

      --
      Do you even lift?

      These aren't the 'roids you're looking for.

  15. News for nerds? by Anonymous Coward · · Score: 0

    This happens in all emerging industries, key staff in all departments need to be treated exceptionally or they leave and start up themselves.

    I'm more interested in predictions about the death of Cringely.

  16. He's right, but Google will be just fine. by simon_hibbs2 · · Score: 1

    I don't think it matters as much as he thinks.

    Not all great ideas are equal. Goole's strengths are online services that leverage their search and advertising technologies. Google are proven to be very good at picking winners in this space. Combine this with the fact that many of those great ideas don't play strongly to Google's strengths.

    So only a fraction of those great ideas are of real interest to Google, and Google have a high likelihood of picking the best that are. Google still can't lose. A lot of people will leave Google and found great, successful companies but that's not a bad thing for Google.

    A competitor to Google or Microsoft has to be doing what Google or Microsoft does to be a threat. By the way, that's why Google isn't actually a threat to Microsoft. If only MS could see that, stop trying to be a second rate Google and get back to being a first rate Microsoft.

    Simon Hibbs

  17. Why? by dirtyhippie · · Score: 2, Insightful

    Why do people continue to post Cringely's stuff, and how does it continue to get on Slashdot? He himself all but admitted that he is a troll!

    Oh, wait... I guess I just answered my own question.

    1. Re:Why? by Bozdune · · Score: 1

      Precisely. YOU try coming up with content that gets attention week after week. All these columnists are looking to differentiate themselves from the horde in order keep their jobs, so they pretty much have to say something trollish.

      Furthermore, although this has nothing to do with the above point, I don't even know "which" Cringely we're talking about anymore, or who is the "Cringley" behind "Cringely" when it isn't the original Cringely, who, all other criticisms aside, was at least amusing (as I recall) back in the day.

    2. Re:Why? by TheRaven64 · · Score: 1

      Because it's a Saturday. There's no need to click on the link - we know Cringely's a troll - but he often says things that spark of an interesting discussion, even if they're only tangentially related to what he said.

      You don't come to Slashdot for the articles do you?

      --
      I am TheRaven on Soylent News
  18. Same theory didnt hurt Microsoft by sproketboy · · Score: 3, Insightful

    I heard this same thing years ago about Microsoft. Yes, some smart employees left and created startups which were largely partnered with them. Same will be true for Google. I don't see any problem for Google here.

  19. But... but... by GFree · · Score: 1

    Google can't die! They're invincible! Right?

    I was mislead!

    /cries

    1. Re:But... but... by Anonymous Coward · · Score: 0

      Mislead?? Try again.

  20. Norton? by Anonymous Coward · · Score: 0

    entrepreneurial geniuses currently working for Google, who will inevitably be driven to leave the company to realize the dreams of their rejected ideas


    Like Microsoft and Peter Norton? Oh boy, I can't wait.
  21. Funny? Insightful! by pimpimpim · · Score: 3, Funny
    so, a factor 10 overestimated according to wikipedia (12.000). But as far as I know, Google is still going around hiring. I think that we as IT interested people should be glad that apparently it is possible to build a healthy company where innovative ideas that actually work are developed. Why should you want a company to go down if it's doing it's thing in a succesfull way. I am from Holland, and there someone who iis very sucessful is automatically an asshole in the public opinion. Well not if they 'Staid so normal'. I fear that cringely has gotten a severe case of this dutch disease...

    Anyway, I think he forgets two main points. one overlooked concern is size. Size is needed to create momentum: you can only sell a lot of ads of you have a lot of viewers, you can only buy the computing capacity and bandwith if you have a lot of revenue. If you as a google-like company do not manage to get the critical momentum. It is the same size that makes google inherently an 'evil' company. They have are so involved in your private life that they get a lot of potential power over you. Google tries to handle this power in one way or another, maybe you do not agree with many of their decisions, but what are their options, and is there one single correct way to handle this?

    Then there is second factor, quality: Remember, in the case of google, you have the choice to use it or not. There are at least a few alternatives for every application that they offer. But you CHOOSE to use google, because of the quality of the products. Apparently the designers behind google have a feeling for quality products that is outstanding. This is something to respect, it is not easy to make something technological easy. Just think about it, when was the last time you clicked the 'advanced' search button in google. They did an amazing job of opening the web in a way anyone can use. Imagine that they would work with regexes? Or via clickable boxes for every special option? No, the genius is in taking a complex problem, and presenting it in the most simple form understandable by humans. I for one, can not repeat this, can you? Can cringely? This is also where google can fail. Just this week I noticed that my terrible old pc has more and more problems with google every time. Google mail is getting pretty bloated with features in that it is very slow to load in my browser. As I said, to find the right balance between features and simpleness is an art, if they start really losing that, I will start useing something else pretty quickly.

    --
    molmod.com - computing tips from a molecular modeling
    1. Re:Funny? Insightful! by Anonymous Coward · · Score: 0

      Parent is a take on Cringley's prediction of IBM firing 150k people, which it since has vehemently denied.

    2. Re:Funny? Insightful! by pimpimpim · · Score: 1

      Ah yes thank you, I read that but I forgot that that also was from Cringely. Sorry for me for nothing having part in the collective slashdot meme memory, as I don't look on this site every bloody minute of the day. In any case, Cringely seems to be hard on his way becoming the new Dvorak. Well good for him, bad attention is attention as well, isn't it.

      --
      molmod.com - computing tips from a molecular modeling
  22. Remember Ken Olsen by mce · · Score: 4, Interesting

    The next killer app does not have to come out of the current killer. But it is a very well documented and repeating pattern that many of these "next killer apps" are developed within the then dominant organisation - because that's where the money is - but ignored or not understood by management. The inventors then quit and build the new killer organisation, leaving their previous employer wonder what happened. The most important observation, however, is that the very same people that went through all this later fall in the exact same trap themselves.

    Remember Ken Olsen. IBM didn't believe in his ideas for smaller better and more ubiquitous computers, so he built DEC. But 20 years later he didn't believe in the PC ("there is no reason for any individual to have a computer in his home") and DEC ended up being bought by Compaq.

    There are plenty more examples of this pattern in the computer industry.
    1. Re:Remember Ken Olsen by Blue+Stone · · Score: 2, Insightful

      I recall redaing somethign about this relating to the ages of various entrepeneurs (I can't find the link).

      Basically the study concluded that young entrepeneurs were more successful than older entrepeneurs because the elders were more risk averse. A young entrepeneur would tend to see everything as the next big thing, leading to lots of mistakes, of course, the older entrepeneur would have more experience and perspective, and so wouldn't fall into that trap.

      The problem for the older entrepeneur was that they would tend to overlook the next big thing, whereas, through sheer youthful ebulliance, the younger entrepeneur would jump at it, and that fact alone was seen to be the deciding factor in success in this area - noticing the next big thing, and jumping on it.

      That it happened to be because of the recklessness of youthful over-enthusiasm, didn't take away fromthe success and profit derived from it.

      Translate that into businessess which need the next new thing to continue to grow and evolve, and companies that have been around a long time, unless they listen to the voice of inexperience, will miss the next new thing.

      Or so the theory goes.

      --
      Corporation, n. An ingenious device for obtaining individual profit without individual responsibility. - Ambrose Bierce
    2. Re:Remember Ken Olsen by CaptainCarrot · · Score: 1

      That's one of those remarks that means something totally different when placed into context. He wasn't talking about PCs, he was talking about the kind of computer for running a Jetson's-like house with everything automated and centrally controlled. See http://www.ken-jennings.com/blog/?p=303.

      --
      And the brethren went away edified.
    3. Re:Remember Ken Olsen by Anonymous Coward · · Score: 0

      Exactly! I work for Microsoft and just present to Bill Gates. Yeah! Anyway, Bill said, "there is no reason for EVERY pet fish to have their own in-tank computer - that is the dumbest fucking idea I have heard since being at Microsoft!". Anyway, I turned in my resignation and am serving out my two-weeks notice. When FPCs hit the big time, you heard it here first.

    4. Re:Remember Ken Olsen by Blue+Stone · · Score: 1

      Just to add a clarification, now that I've remembered it - the actual reason the older entrepeneurs lost out to the inexperienced enthusiasm of younger ones, was that they dismissed the 'next new thing' as a "passing fad". The younger entrepeneurs did not - their inexperience and lack of perspective lead them to leap on the trend/development - and this was seen to be the deciding factor in major success; jumping on the one of many things that turned out to be a multi-million dollar cash cow as opposed to missing that ONE SINGLE thing.

      --
      Corporation, n. An ingenious device for obtaining individual profit without individual responsibility. - Ambrose Bierce
  23. Is that a bad thing ? by unity100 · · Score: 1

    I mean, ex employees setting up new web presences and such ?

    All google needs to do to make it a mutually beneficial thing is to enter cooperation with them.

    remember what has made google a major player - they introduced adsense, which has accepted any web presence, any small site as partners in contrast to msn's, yahoo's advertising concepts. this gave them the entire coverage of the web.

    same philosophy translated to the approach to ex employee run services would benefit google phenomenonally, as these people would probably be creating hip stuff, and hence having great reach.

    its not an end, its an expansion.

  24. I don't think so by Catil · · Score: 1

    With a killer application like the iPod or Youtube someone can sometimes take over an almost equally shared market, but Google did exactly this already and so it became a totally different situation. To dethrone a monopolist it takes a lot more than just doing it better. Think Linux vs. Windows.

  25. google's end by Jackrabbitslam · · Score: 1

    Further Scriptural evidence refuting Heliocentrism. To me, this settles the debate. The Earth does not move. To assert that the Earth does move is to renounce Christianity(Google). It really is as simple as that......Same goes for google.

  26. we are working on it... by Anonymous Coward · · Score: 0
    therefore this is my first anonymous post...

    I think Cringley is right in some sense but I don't think we will kill google really, however as part of our idea is search without ads, we will draw a lot attention from google in the future. It is not about direct competition though, we are not insane...

    We are releasing a beta version within a few limited domains soon, which will probably go unnoticed for a while as google did the first years...

    What we shouldn't forget though is that google are collecting a lot of resources and skills. Search/ads may not be the big money generator in the future. Google is certainly a much more flexible company than Microsoft that has stuck mainly to the same business model for 30 years. /aim
  27. Nope. And this is why... by freedom_india · · Score: 2, Informative

    Google may morph slowly into a privacy eating gorilla and then after a single public-relations fiasco (it still has a lot of enemies), it may turn more mellow like IBM or Microsoft.
    But die ??? Nope.
    Cringley says rejected ideas consortium inc., would kill google.
    I agree some ideas may have been good, but rejected. But overwhelmingly, good ideas do get done, like Microsoft Office.
    MS Office is THE fastest office package ever, because it so damn easy to use (after 2000, no real changes i agree).
    Excel was being used in real battle support during the Iraq war (initial days).
    iPod vs. other MP3?? I aint think so. iPod has a 85% market share. The rest ALL brands are combined as a generic products MP3.
    So i can buy a Rio, HP, Zune, and all are MP3....
    What matters is Brand name...
    Google is fast becoming a verb, and once u become so generic, it is hard to remove your name from people's memory. U have a cash cow, if u know where to milk.
    Lets hope google keeps its focus on finding relevant information, and leave this office, etc., business to the experts.

    --
    "Doing what i can, with what i have." ~ Burt Gummer
  28. Diet Coke? by Chief+Wongoller · · Score: 1

    "Much of the next influx of ideas to Sand Hill Road will come not just from former Google employees, but also from groups of former Google employees who are planning their future companies over free sushi and Diet Coke late at night in Google cafeterias.'" --- Good ideas come from inspiration. The delacate flavours of suchi would normally relax and entice the mind to realms of wonderful inspiration. But Diet Coke surely must ruin those flavours. Good suchi should only be accompanied by the best saki, and don't the best deserve the best? Google should have nothing to worry from these folk, but just to be sure, they could serve their retained staff saki and serve the exiles coke. How's that for an employee loyalty programme?

    1. Re:Diet Coke? by CarlHungus · · Score: 0

      Miso soup and tea are also fine accompaniments to sushi and they would probably be better for worker's productivity, coherence and of course, digestion. Sake is best enjoyed with a hostess at a nearby bar. Could that be worked into your proposed loyalty programme?

  29. Utter Bollox by donnacha · · Score: 1

    C'mon folks, this is CRINGELY, for God's sake.

    I could just about understand why Slashdot gave his drivel exposure ten years ago because, frankly, there wasn't all that much tech news about and we were glad for what we could get.

    Now, however, his well-worn trick of shoddily stringing-together whatever buzzwords and companies are in vogue at a given moment is just patronising, manipulative and insulting to our collective intelligence. Others have been doing it so less clumsily for years now.

    Seriously, if he had all the contacts he claimed to have had, and this is going way back, do you think he'd still be living in his hut in the Appalachians, grinding out this bullshit for a living?

    What really gets to me is that way he lets on that he is part of an elite inner-circle when the truth is that he doesn't really have that much of a clue about the Internet; it was only a couple of months ago that he updated his shitty website so that it wasn't a complete joke. He couldn't even figure out how to keep his old commenting system from regularly collapsing.

    So, let's stop wasting our time with this has-been: could someone please code a Cringely Simulator, it wouldn't have to be complicated, just randomly throw together the names of whatever companies seem to be getting coverage, stir in a few buzzwords and even it all out with some ridiculous assertions no-one with a mental age above five will take seriously. Then we can all read that instead and stop giving this tardfuck the oxygen of publicity.

  30. it's not just about the idea... by Anonymous Coward · · Score: 0

    When Google started in a garage it was not just the idea: the implementation was good.

    And now they have "insert 6 digits here" PCs (!) crunching data.

    So not only do they have a good technology they've also got a huge infrastructure.

    Dreamer: Look, VC, I'm gonna bury Google for I worked for them (without taking into account that I'm violating my NDA).

    VC: "what's your plan?".

    Dreamer: Easy, I'll buy 100 000 PCs with the money your going to advance and I'll write better applications than what they have.

    plonk. Anyone wanting to bury Google should have a very impressive technology because you need to outsmart them in a big way to beat what they can do with their infrastructure...

    Not too mention that it's not just about searching the current Web anymore for Google: it's also about having data going back several years (search patterns etc.) which not a single newcomer could possibly have.

    Yahoo! or MS could maybe kill Google. But ex-employees starting a new company? I wouldn't hold my breath.

  31. Re:stop modding anyone pointing to Joel up! by jomas1 · · Score: 1

    Wow, I have no idea how I touched such a raw nerve. Joel Spolsky and Paul Graham have a decent mastery of English and essay writing and so will often be quoted. The best hackers and coders wind up alienating or confusing people when they try to make their points understood (think RMS) and so won't be quoted as often, at least in a positive light.

  32. How to get Slashdotted by suv4x4 · · Score: 1

    A tutorial on how to write an article that gets Slashdotted:

    1. Take one or more very very popular companies:

    Apple, Microsoft, Intel, Disney, Google, Yahoo, YouTube, eBay...

    2. Write down few obvious statements of the companies you picked:

    Apple works alone and is driven on computers and consumer electronics that are realiable, simple, and shiny.

    Microsoft and Google are both a successful companies that are doing fine, and will be doing fine for a long time, if even for pure inertia and since everybody uses their products already.

    etc.

    3. Take said statements, and reverse and mix 'em up in totally random and unpredictable way, that seems to make no sense:

    Apple to start selling beige Windows boxes, goes after Dell.

    Microsoft wants to buy Google.

    Google is going down any moment now.

    Intel's buying Disney to have full control over the home media center.

    4. Now imagine you're Hollywood screenwriter, take above statements, and try to write a high concept movie around those statements.

    A real life example: snakes on a plane.
    How did the snakes end up on a plane? A mobster's trying to kill a witness to a murder the mobster did.
    Why on Earth (and HOW) put snakes on a plane versus just hire someone to shoot the guy? Because "the mobster has exhausted all other possible options".

    There we go: interesting, unexpected, and totally believable, your usual Slashdot article. Enjoy!

    Best Regards, Cringely and Dvorak.

    1. Re:How to get Slashdotted by Varun+Soundararajan · · Score: 1

      You forgot the mandatory conventions at slashdot.

        5. Profit!!!! (with atleast 3 exclamations)
      --
      Comment exceeded retard limit, hence no Sig.

  33. Assuming they'll be ALLOWED to do the twist ... by ScrewMaster · · Score: 1

    The real money is in taking existing ideas and twisting the idea just far enough to make it work in a fantastic new way.

    Yes, that's called progress and it's precisely what the patent (and copyright) systems were set up to foster. Given current trends in the area of "intellectual property" (the current hot market sector ... if you're a lawyer) the bigger question is whether or not America's best and brightest will be allowed to take an existing idea and do anything with it. We're locking down ideas (good and bad, and even bad ideas often be twisted into good ones with a little skull sweat) at an increasing pace. When the day comes when you can't have a creative thought without owing somebody a royalty, it really won't matter if you're a Google-killer. You'll never get off the ground.

    --
    The higher the technology, the sharper that two-edged sword.
    1. Re:Assuming they'll be ALLOWED to do the twist ... by Anonymous Coward · · Score: 0

      Agreed - the sign-on privacy agreements are likely to be a massive problem for the bright folks at Google taking off and running with ideas. Google is yet another example of Edison's first creativity sweatshop.

  34. Re:stop modding anyone pointing to Joel up! by gmack · · Score: 1

    This is just not true. For every RMS or ESR we have a Linus Torvalds or an Andrew Tridgell who seem to do a very good job of making clear points and get quoted often.

  35. 3 Trillion Years From Now... by littlewink · · Score: 1

    Cringely will (finally) no longer exist and the universe will be at peace.

  36. BLAH BLAH by Danzigism · · Score: 1

    hypothetical bullshit.. maybe, just maybe, Google finally did something right in the world of business.. and if we're lucky they'll take over the world with their incredible power, and it will be for the better of humanity.. think of all the starving children in Africa.. we should be praising Google and giving them our money so that the children too, can have Gourmet meals morning, noon and night.. if one company deserves our trust, it's Google in my opinion.. i find it ridiculous to even be preaching about these unpredictable aspects mentioned in the article.. they seem to take better care of our personal data than our government surely does.. Google for President!

    --
    *plays the Apogee theme song music*
  37. That's alright by Anonymous Coward · · Score: 0

    It's going to be in three trillion years anyways, 'cause this is a continuation of the last story, right?

  38. Easier to Kill Intel or Microsoft than Google by MOBE2001 · · Score: 3, Interesting

    But Google wasn't the end of MS, MS wasn't the end of IBM, the markets big. A new player doesn't mean the 'end' of old players.

    Google can quickly change to accomodate any revolutionary new idea in the computer industry. Their business model is not tied to how computers work. If somebody found a new way to make computers and systems that made the old way obsolete, Google would just switch to the new way. By contrast, companies like Microsoft, Intel, AMD, Sun, Apple and others are married to the status quo. And if you think that the computer industry is not ripe for a revolution, think again. The algorithmic model is as old as Babbage and Lady Ada, that's 150 years old! We have a big problem called unreliability that has put an upper limit on the complexity of our systems and kept software development costs at a high level. The old way of doing things does not work well anymore. The market is screaming for a solution. And what the market wants, the market will get. I doubt that the coming revolution will come from the West, though. They have too much to lose. They can no longer change their ways because the old gurus have become demi-gods, and nobody dares question the gods. I see it coming from places like China or India. You've been warned. You heard it here first. ahahaha...

    1. Re:Easier to Kill Intel or Microsoft than Google by maxume · · Score: 1

      Hardware is more reliable than software because it is more expensive to fix, and in many ways, is less ambitious in its scope.

      The rational strategy for preparing for truly revolutionary change is to do nothing at all, so your coming revolution means nothing at all to the Microsoft and Intel of today.

      --
      Nerd rage is the funniest rage.
    2. Re:Easier to Kill Intel or Microsoft than Google by MOBE2001 · · Score: 1

      Hardware is more reliable than software because it is more expensive to fix,

      Tell that to the companies that develop safety-critical software. They would get a free laugh.

      and in many ways, is less ambitious in its scope.

      Hardware is invariably more stable than software of equal complexity.

      The rational strategy for preparing for truly revolutionary change is to do nothing at all

      Not if you're the one leading the revolution.

    3. Re:Easier to Kill Intel or Microsoft than Google by The+One+and+Only · · Score: 3, Insightful

      The algorithmic model is as old as Babbage and Lady Ada, that's 150 years old!

      You'll be really shocked when you find out how old integers are.

      --
      In Repressive Burma, it's not just your connection that dies. slashdot.org/comments.pl?sid=314547&cid=20819199
    4. Re:Easier to Kill Intel or Microsoft than Google by maxume · · Score: 1

      I get the feeling you are interpreting my comment in the way that works best for you. Try "Most hardware is more reliable than most software because much of the time, fixing the software after it is already in use is cheaper than spending the time getting it right in the first place, whereas fixing hardware after it is already in use often means replacing it outright, which is often more expensive than spending the time making sure it works correctly to begin with."

      Good luck with your revolution though.

      --
      Nerd rage is the funniest rage.
    5. Re:Easier to Kill Intel or Microsoft than Google by YU+Nicks+NE+Way · · Score: 1

      Hardware is invariably more stable than software of equal complexity. There is no hardware of complexity equal to Windows 3.0, to say nothing of Linux 0.94, and there never has been, despite the fact that the complexity of either one of which is dwarfed by the complexity of a modern web browser.
    6. Re:Easier to Kill Intel or Microsoft than Google by RzUpAnmsCwrds · · Score: 1

      Google can quickly change to accomodate any revolutionary new idea in the computer industry. Their business model is not tied to how computers work. If somebody found a new way to make computers and systems that made the old way obsolete, Google would just switch to the new way.


      Google isn't about software. They aren't about search, they aren't about mail, they aren't about videos, maps, blogs, or any of the numerous client-oriented services they offer.

      Google is an advertising company. Period. Nothing else they have ever done has ever made a significant amount of money (at least not significant from the standpoint of a $150 billion company). Their only true product is AdWords.

      EVERYTHING else about Google is just a way to get people to click on their ads. But that's OK, because Google makes money every time someone clicks a Google ad. And they make a LOT of money - as much as $30 for the more lucrative terms and $1-$10 for everything else. And they have a LOT of clicks.

      Unfortunately, google is tied to the way that online advertising works. Their advantage comes from the fact that they have technology to match the right advertiser to the right search or AdSense page.

      I use AdSense. I make a LOT of money considering how little traffic my site gets. That's because Google's ads are incredibly well targeted.

      If, however, someone else finds a different way to do online advertising, Google could be in big trouble. What if someone found a better way to match advertisers to sites or searches? What if there were a more lucrative program than AdSense? What if someone integrated conversion rates into advertising?

      The online advertising market is new. It sucked before Google. Now it doesn't. But that doesn't mean that it's as good as it's going to get.

      Google needs to focus less on buying more eyeballs and more on improving their advertising technology. AdSense is good, but it's not excellent. There are so many places on my site where I could be making money, and where AdSense is just plain useless. One of my pages has a CTR of around 5%, but all of the others were around 0.2%. I eventually pulled AdSense from every page except the one that drove clicks.

      I'm waiting for someone to deliver revenue on the rest of my site. Google had better be working to make it them.
    7. Re:Easier to Kill Intel or Microsoft than Google by llZENll · · Score: 1

      "I see it coming from places like China or India. "

      LOL, they can barely keep up with stealing our stuff let alone make their own, and better...

    8. Re:Easier to Kill Intel or Microsoft than Google by Anonymous Coward · · Score: 0

      > Google can quickly change to accommodate any revolutionary new idea in the computer industry.

      Of course it can, it's an advertising company running a search site. That doesn't mean they will control or even be part of that change. But you're right; it will survive when the others won't.

      > And if you think that the computer industry is not ripe for a revolution, think again. ... I see it coming from places like China or India.

      And now for some more 'you heard it here first': The revolution has already been developed. I've seen it (and you will too, shortly). But while your instincts are good, you're a bit off. It's happening in Prague. And not by Google employees, either.

  39. Actually by WindBourne · · Score: 4, Interesting

    IBM is really a fraction of their size that they were back in the days of uncle lou (which is what we called him when he first started). Their decline is not a decline, but a losing of the market share that they had. Basically, IBM was the 8000 lb gorilla back in the 70's and 80's.

    Likeiwse, MS is starting downwards as well. Apple and Linux are finally eating into their desktop. To really see it, step out of America.

    OO and google office is starting to take some of their office monopoly. As time progresses, more govs will go the path of OO as well schools who pick up olpc.

    And MSIE is down a LONG ways down from the late 90's, early 00's. Back then they owned 98% of the market. Now, they are at around 80% and still continuing downwards.

    MS was never the main attack on IBM, just the last one prior to their downfall. Likewise, we are seeing MS's downfall. They will not end, but they will not own the market with free reign to crush whoever looks wrong at BG or Balmer.

    --
    I prefer the "u" in honour as it seems to be missing these days.
    1. Re:Actually by bogjobber · · Score: 1

      You're looking at market share too much and you're missing the point. IBM, Microsoft, etc. aren't going down. They are making more money and are larger companies than they were in the 70's, 80's, 90's, etc. They were/are losing market share, but the market has grown at an incredible rate. IBM is still one of the largest companies in the world. So is Microsoft. This is not a zero-sum game. Google, Apple, and Linux can grow without hurting Microsoft.

    2. Re:Actually by RzUpAnmsCwrds · · Score: 4, Interesting

      Likeiwse, MS is starting downwards as well. Apple and Linux are finally eating into their desktop. To really see it, step out of America.


      To see how wrong you are, step into any enterprise environment. At my organization, we're running more Windows now than we have ever run. Windows has changed from a joke in the server space to the standard server platform we run everything on. 15 years ago, you couldn't have deployed anything but UNIX. Today, to deploy anything but Windows means that you support it alone.

      Linux has made some big wins. So has OOo. I don't know what the hell you're talking about with Google Office (no real IT department takes stuff like that seriously, it's far too dangerous to have company docs residing on 3rd-party servers).

      But, guess what? MS has pretty much the highest market share they have ever had in every segment they operate in. Windows Mobile sales are up 35% from a year ago, and it's finally starting to be a threat to BlackBerry. There are still more XBOX 360s than Wii's and PS3s combined. SQL Server continues to eat away at Oracle's market share, particularly as companies like SAP grow increasingly wary of Oracle's acquisitions of their competitors.

      There are more PCs out there running Windows Vista than there are Macs running Mac OS X.

      And, guess what? Nobody cares that MSIE only has 80% marketshare. Microsoft ignored the product for FIVE YEARS. And it's still at 80%! Phoenix (Firefox) didn't even exist five years ago!

      So, yeah. Microsoft is making record profits on record revenue and their platforms are either near market saturation or growing strongly. Sounds like a company in decline to me.
  40. Re:stop modding anyone pointing to Joel up! by suv4x4 · · Score: 1

    "Management has failed when a developer has to issue a 'svn commit'". WTF? WTFF? It's way too typical: Joel knows nothing about system administration nor configuration, hence the command line is too difficult and no developer should know how to use it. Nonsense. Go tell that to the founders of Xen source or KVM. These are real startups with real money behind and, believe me Joel, these developers don't fear to issue a 'svn commit' (adapt to git/mercurial or whatever VCS they're using).

    Funny thing is, he said the opposite. That developers should just issue a "svn commit", and not care about air conditioning, hardware failures etc.

    But, I'll leave you to rant there, I suppose reading what you're ranting about was too much work for ya.

  41. Re:stop modding anyone pointing to Joel up! by jomas1 · · Score: 1

    This is just not true. For every RMS or ESR we have a Linus Torvalds or an Andrew Tridgell who seem to do a very good job of making clear points and get quoted often. Part of what I respect about Linus is that he knows when to speak up and when to shut up. I still stand by my point that this is rare amongst hackers.
  42. Huh? No. by UfoZ · · Score: 1

    No matter how good those "rejected ideas" are (and I doubt that Google would be rejecting them out of principle if they were truly good or groundbreaking), no startup made of geniuses will ever be a threat to any of the giant companies, let alone Google. If there ever was such a startup, one of the giants, most likely Google itself, would rush to buy it back the moment it started looking promising (see youtube and the like).

  43. Free markets are not zero sum (sigh) by Russ+Nelson · · Score: 2, Insightful

    Free markets are not zero sum games. If we enter a lottery, somebody walks away with the pot and everybody else loses. With trade in a free market, everyone who participates comes away a winner. So if Google employees come up with some new company, that doesn't mean that Google is harmed in any way.

    --
    Don't piss off The Angry Economist
    1. Re:Free markets are not zero sum (sigh) by apathy+maybe · · Score: 1, Troll

      Can I be the first to say "BULLSHIT!"?

      Assume a closed system (take the Earth for example...), implement a "free market" economic system (arguments about whether or not it is truly free are irrelevant). This closed system is owned in this economic system (that is, there are no parts that are not owned by somebody or some organisation, who might be a government).

      Now you say that a person can win simply by being a part? The more likely outcome is that through bad decisions, bad laws or whatever else, that the majority of people will lose, and a few will win. That's why you see a lot more poor people then rich, because in a closed system, when someone else wins, someone else will lose.

      Of course, someone is going to think, "but what about the USA, aren't they winning?", well they might well be, but only because people in third world nations are losing...

      (Of course what I said only applies in a "capitalist free market", where you have the possibility that unused property reverts to either common or no ownership as proposed by some anarchist free marketeers (no, not the "anarcho"-capitalists, they aren't anarchists) and I think Adam Smith, then it is possible that perhaps there aren't more losers then winners.)

      --
      I wank in the shower.
    2. Re:Free markets are not zero sum (sigh) by the_mighty_$ · · Score: 1

      We're getting a little off topic, but I'll bite anyway.

      First, to avoid ambiguity, let me precisely define the phrase that I will use. When I speak of a win-win situation, I mean a situation in which all human parties affected subjectively determine that they have benefited from it.

      Assume a closed system (take the Earth for example...), implement a "free market" economic system (arguments about whether or not it is truly free are irrelevant). This closed system is owned in this economic system (that is, there are no parts that are not owned by somebody or some organisation, who might be a government).

      Now you say that a person can win simply by being a part? The more likely outcome is that through bad decisions, bad laws or whatever else, that the majority of people will lose, and a few will win. That's why you see a lot more poor people then rich, because in a closed system, when someone else wins, someone else will lose.

      No one is positing that capitalism allows people to magically increase the amount of energy/matter in the universe. You state that if one person or group wins, another must lose. However, this is not necessarily true. Going from the premise of a closed system in which the 2nd law of thermodynamics operates to the conclusion that no win-win situations are possible is a non sequitur. The second law of thermodynamics says nothing about the possibility of win-win situations--it doesn't imply that win-win situations are impossible or even that they are less likely than win-lose or lose-lose situations.

      For example: suppose two people live together on a planet in an otherwise uninhabited universe. Each person owns a fishing pond. Working alone, each of the two people can catch an average of, say, 2 fish per day from their ponds. How can these two people interact with each other? What will be the outcomes of their possible interactions? How will they subjectively value those outcomes? Suppose we are given the facts that their universe is closed and that the 2nd law of thermodynamics operates within their universe. Knowing this and only this, can we arrive at any answers to those three questions? Without more information, it is impossible to answer any of the three questions completely. We can only place a limit on the answers to the first two questions as follows: their interactions cannot increase the amount of usable energy in their universe. The third question is unanswerable given only those two premises. Thus, we cannot conclude that win-win situations are more likely or less likely than lose-lose situations or win-lose situations, and we certainly cannot conclude that win-win is impossible.

      I can imagine the two people interacting in ways that create win-win situations, win-lose situations, and lose-lose situations. Suppose that the two people value the satisfaction they derive from the consumption of fish more highly than the satisfaction they derive from any other action. One of the two people may then acquire Ninja skills and use those skills to steal one of the other person's recently caught fish. This would be an example of a win-lose situation. Alternately, suppose that the other person was a pirate and that both of them became involved in a fierce fight over the fish. If neither side won the battle, but if both were greatly wounded so as to be unable to catch but one fish per day (instead of the usual two), this would be an example of a lose-lose situation. Finally, suppose instead that both people decided to work together and equally share the profit from the operation of a fishing net whose fish-catching capacity was 10 fish per day. Both person's daily fish consumption would then increase by 250% if they ate the fish they caught. This would be a win-win situation.

      Of course, someone is going to think, "but what about the USA, aren't they winning?", well they might well be, but only because people in third world nations are losing...

      There is no logically-deduced reason to believe that the poverty in the third world is directly and completely caused by our prosperity.

      --
      VI VI VI - the editor of the beast!
    3. Re:Free markets are not zero sum (sigh) by Russ+Nelson · · Score: 1

      Can I be the first to say "BULLSHIT!"?

      No. You're not the first idiot to fail to understand free markets. That's why you've got me, the Angry Economist, to explain exactly and precisely why you're so painfully wrong.

      Assume a closed system (take the Earth for example...),

      ZOMG! How can you hope to be correct when you start off on the wrong foot? Yes, the Earth is a mostly closed system (if you ignore the energy input from the sun, and occasional donations from meterorites). What is not closed is people's valuation of these materials. Okay, let's say you have something that you want to sell, and I want to buy it. I give you money, you give me the thing. That's trade in a free market (unless I'm the government, in which case I can force you to sell). Now, would either of us immediately trade back? No! Of course not! That's because that trade has made both of us better off. No one else is harmed, and we are better off. Out of nothing, we have increased the total satisfaction in the world. So when you call it a "closed system", you start by ignoring economics. How can you hope to say anything sensible about economics when you're ignoring it?!?

      The rest of your argument stems from this mistake. Now that you know where you went south, you won't go there again, okay?
      --
      Don't piss off The Angry Economist
  44. uh, Cringely is a psuedonym by Anonymous Coward · · Score: 0

    Cringely originated at InfoWorld and his bit (gimmick for you in Rio Lindo) was Pammy, his dingaling blonde girlfriend. He pretended to be an industry insider, but in reality Cringely was a succession of journalism interns working for minimum wage.

    InfoWorld became irrelevant and they sold the Cringely thingy to the American taxpayer at National Government Radio because they needed the bucks. There have been at least a dozen hires at NPR writing under the Cringely moniker, all of them low paid or unpaid interns.

    Cringely don't know squat.

    1. Re:uh, Cringely is a psuedonym by Dun+Malg · · Score: 1

      ...in reality Cringely was a succession of journalism interns working for minimum wage.
      Only after 1995, and only at Infoworld. Mark Stephens, the man who wrote as Cringely from 87-95, left and continued to write as Cringely for PBS.

      InfoWorld became irrelevant and they sold the Cringely thingy to the American taxpayer at National Government Radio because they needed the bucks. There have been at least a dozen hires at NPR writing under the Cringely moniker, all of them low paid or unpaid interns. Do not confuse PBS (which has Mark Stephens), with NPR (which is an outlet for Infoworld's Cringely random intern rumor mill).

      Note that TFA is at pbs.org
      TFA is garbage from a known source: Mark Stephens.
      --
      If a job's not worth doing, it's not worth doing right.
    2. Re:uh, Cringely is a psuedonym by TheRaven64 · · Score: 1
      The Cringely nom de plume has had three writers. The most recent was was Mark Stephens, from 1987 to 1995. When he left InfoWorld, he was allowed to take the Cringely trademark with him, on condition that he didn't write for a directly competing publication. This is why he now writes for NPR.

      When people say 'Cringely lied about his credentials,' they mean 'Mark Stephens lied about his credentials,' since he has been the only one using the pen name in the last twenty years. He claimed to have a PhD and have worked as a professor at Stanford, while in fact he had worked briefly as a TA while doing his PhD, which he failed.

      --
      I am TheRaven on Soylent News
  45. Another way it could happen by cyberkahn · · Score: 1

    Is from a potential employee that was rejected by Google's interview progress. From what I have heard the interview process is pretty condescending. Anyone here interview with Google to confirm that? I could see someone who is rejected starting their own thing, which becomes the next thing.

    1. Re:Another way it could happen by Anonymous Coward · · Score: 0

      It's not at all condescending. The engineers are very good and the technical interview was the most challenging I'd ever encountered. It dealt with everything from SCSI troubleshooting to Perl to kernel parameters to obscure awk references. It wasn't just a list of questions either. The interviewers would travel down a path and let you dig a deep hole. For example, I mentioned something about the shell expanding globs and they went down a line of questioning that ended up with popt and argc parameters. Now I'm fairly confident in my abilities as a sysadmin and in *every* job I was always the guru. But I left the interview shaken that there was so much I was unsure about. Should an interviewer be polite? Probably not. A good portion of the questioning looked for how well the interviewee did under pressure. If they'd been gentle it wouldn't be a useful interview.

  46. Doesn't google... by btgreat · · Score: 1

    Doesn't google have some extreme NDA? It seems to me that no one who left google could start up a competing company just because google would find a way to accuse them of using ideas that were originally google's own. And if they don't have this much control yet, what will they do in response to this? IANAL, but I would think they could easily force their employees to legally hand over their ideas as intellectual property to google BEFORE they would be considered...

  47. Diet Coke? With Sushi? by Anonymous Coward · · Score: 0

    1. Diet Drinks taste bad.
    2. These aspertame or splenda drinks can only mask any good flavor of sushi.
    3. Diet Drinks do not statistically make you loose weight. You are drinking these foul drinks for what reason?
    4. Are you sure there are no long term affects of consuming these chemicals?

  48. Clearing up some nonsense about RMS by Freed · · Score: 2, Interesting

    Wow, I have no idea how I touched such a raw nerve. Joel Spolsky and Paul Graham have a decent mastery of English and essay writing and so will often be quoted. The best hackers and coders wind up alienating or confusing people when they try to make their points understood (think RMS) and so won't be quoted as often, at least in a positive light.


    Do you have any idea of how much writing RMS has actually done? E.g., see his book of essays for an example of his mastery of English and essay writing. RMS will be frequently misunderstood like this as long as he is delivering an unpopular message. Moreover, the message is generally counter to the establishment. Spolsky and Graham may challenge convention but certainly not on the level that RMS _consistently_ does. The comparison in other posts that holds up Linus over RMS does not take into account that Linus simply does not indulge in controversial matters to the degree that RMS does.

    RMS also can be insensitive, impatient, and unaccomodating to various norms (e.g., looks like a hippie).

    Thus, RMS alienates and confuses _in spite_ of his excellent communication skills.
  49. Does Google have Stupid written on its forehead? by Aging_Newbie · · Score: 3, Insightful

    The reasoning in this article is badly flawed. While nobody knows, or if they know, can't say what is in agreements, policies, and procedures within Google, one thing we can assume is that Google is not stupid. Their ideas have to be protected, developed or not. They were smart -- rather than have undocumented ideas developed in spare time, Google made it part of the job. So, there have to be the documents that describe the ideas for, if nothing else, the review that selects the best. Why should Google throw away those documents? -- they don't throw away my email.

    So, my bet is that Google is or will become a resume stain for anybody who was in a development role there. Venture capitalists will be unsure whether Google would come down on them if they developed the idea. Why go with that risk when there are plenty of other ideas clamoring for support? If somebody does pitch and develop an idea, Google can sue them and there are no pockets deeper than their's. If you carry it farther, how would one prove that the idea didn't originate from Google, since obviously you can't appeal to them for proof. So, I think Google is safe and probably they have better control of their IP than most any other company.

  50. It's happened before... by IGnatius+T+Foobar · · Score: 2, Informative

    While I don't personally believe that Google is getting dethroned anytime soon, keep in mind that it has happened before. Back in the 1970's, all the Really Smart People (tm) in Silicon Valley worked for the mighty giant known as Fairchild Semiconductor. A few of them jumped ship to go work on their own, on this crazy idea they had to put an entire central processing unit on a single chip.

    They put together a little startup called Intel.

    --
    Tired of FB/Google censorship? Visit UNCENSORED!
  51. 20% Time by CultureFreedom · · Score: 1

    Google will never have the problem Cringley is talking about because of their famed "20% Time" or "Friday's To Yourself" policy. The itch of wanting to start a small project on your own is entirely satisfied at Google because they let you do it on your own time without having to worry about annoying your boss.

    Take GMail. A pet project, at least initially, by all accounts. A motivated employee got together a small group of other employees, and used their 20% to create the code base for GMail. Today it is one of their most successful programs. The entire entrepreneurial process is internalized, because it's way less expensive to use Google's capital, employees and name than it is to start your own company.

    S.

  52. Google, the ad agency by Animats · · Score: 2, Insightful

    It's "Cringeley", so don't take it too seriously, but...

    Google has a fundamental problem. It became successful as a search company that ran a few ads to defray expenses. Now it's an ad agency that offers services to build ad traffic. This limits them.

    How? You can do a better job at search if you don't have to suck up to the pay per click advertisers. Just throwing out most sites with pay per click ads is a good start. But Google can't do that - that's where the revenue to support their bloated operation (been to Shoreline lately?) comes from.

    Google seemed to undergo a big change starting about two years ago. That's when they first started cozying up to the "search engine optimization" people. Google used to view "search engine optimization" as evil. Now they are the major sponsor of SEO conferences. And, of course, they bought DoubleClick, an advertising company so obnoxious that most Firefox users blocked their ads long ago.

    Consider Craigslist, which is rapidly destroying newspaper classified advertising. Craigslist has an edge - they're cheap. They only have fifty or so employees, and the owner has no ambitions to become a Fortune 1000 company. This drives their competitors nuts, because they aren't annoying their customer base with ads and nobody can afford to compete with them. They're devaluing ad-supported media.

    1. Re:Google, the ad agency by Anonymous Coward · · Score: 0

      Finally someone said something smart. What's going to kill google has nothing to do with how smart their people are, what will kill them are serious and fundamental *limits* to their business model. As Animats said, they are an advertising company. They are making $ two ways right now:

      1. From ad agencies who appreciate that they are a predictable company to deal with.
      2. From small vendors who appreciate click-through traffic from motivated buyers

      #1 is actually not a sustainable business model. It is an anomaly that is specific to an immature industry.

      #2 is sustainable, but only to the extent that google remains the first place people go when they are looking for something to *buy*. That's the not the same as looking for something generally. Ebay, google, and amazon all have different models for being this thing. There are certainly potentially competing models (that may not have to do with search).

      Search for "things" is inherently connected with commerce. Search for ideas isn't. Then you're reduced to "brand awareness" advertising - which every study suggests the internet isn't good at yet - which is why big smart companies that rely on brand (like the fast food companies) only toy with internet stuff - and mostly do stunts (like the subservient chicken).

      Have you ever heard of an advertising agency that chose to buy a tv network for the purposes of vertical integration. Me neither - but that's what google just did with youtube.

      Remember: google is not a technology company, it's an advertising agency (media buying actually) that has a somewhat novel approach to distributing advertising, and an effective station for broadcasting it on.

      The approach to advertising is not that novel. Ask the smart people in the advertising industry if they think the core of google's ad placement model is smart enough to put them out of a job - or to become a layer in that industry - you'll find that the smart ones will tell you no.

  53. The summary makes no sense by Anonymous Coward · · Score: 0

    its also rather shit how you cant see the summary as you post your comment on it. slashdot sucks.

  54. iPods not about brand name. by ichigo+2.0 · · Score: 1

    iPod vs. other MP3?? I aint think so. iPod has a 85% market share. The rest ALL brands are combined as a generic products MP3.
    So i can buy a Rio, HP, Zune, and all are MP3....
    What matters is Brand name...


    That's what I thought too, until I played around with an iPod and iTunes. The reason iPods are the most popular is because of iTunes, because it's so simple yet powerful to use. With a conventional MP3 player you first rip a cd, compress it to MP3, tag them, organize them in folders/playlists in the way you want them to play, plug in the MP3 player to your computer, and then use the file explorer/bash/whatever to copy the files to the MP3 player. With an iPod, you pop the cd in your computer, wait while iTunes rips, compresses and tags them, then you plug in the iPod and wait as the files get synced to it. The files then go into a playlist on the iPod. The process is completely automatic! Add to that the fact that you can use the same software to copy movies, photos, podcasts, in addition to being able to buy music, and you have a killer app.

    This is why iPods have 85%, and AFAIK the other manufacturers don't have anything similar to iTunes.

  55. Zonk is just copying stories from Digg and Reddit. by Anonymous Coward · · Score: 0

    I've given up. Now I find it natural to see the same shit that was on the front page there yesterday on Slashdot today. Guess it's easier to use other popular websites as a source than it is to find your own interesting articles to post.

    If it'd only happened once or twice, you could chalk it up to coincidence, but it's happening every day. Slashdot never gets the scoop on anything. It's now 100% second-hand junk.

    I think this phenomenon illustrates Cringely's point, only the Google in this scenario is Slashdot.

  56. Is this like the "Long Boom"? by ukemike · · Score: 1

    I remember an issue of Wired in about 1998 or 1999 predicting 25 years of unprecedented and uninterrupted growth.

    --
    -- QED
    1. Re:Is this like the "Long Boom"? by Pope · · Score: 1

      That's because Wired is more full of shit than any other "tech" magazine on the planet since being bought out by Conde Nast. It's a lifestyle magazine for the upper-management of hi-tech companies, and nothing more.

      --
      It doesn't mean much now, it's built for the future.
  57. Cringly Thinks that Entrepreneurs Work at Google? by Anonymous Coward · · Score: 0

    As a technologist who has worked exclusively at Silicon Valley start-up companies for the last 15 years, I recently went through four rounds of telephone interviews at Google. At the end of the fourth I told the interviewer that I was simply not interested (to his astonishment). This company is full of dead weight. It is the same kind of dead weight that occupied the vacuum of so many start-ups at the end of the dot-com explosion. I know many smart, driven, successful entrepreneurs in Silicon Valley. None of these people want to work at Google, they want to build products and services that Google will buy. The end of Google will come from within? I tend to agree with that prediction. I think that it will not be from the wit of some self-proclaimed eccentric Googlite, but that it will be from the creative stagnation that is inevitable in a massive corporation.

  58. VA Research? What's VA Research? by heroine · · Score: 1

    Google is probably going to follow VA Research. VA Research once had the largest IPO in history. They were the IT company, mentioned every 2 seconds on CNN. Put VA Research on your resume and you had unlimited job offers. Celebrity programmers could drive to Calif* cold and be guaranteed a job at VA Research. They were reinventing the software world.

    VA Research was going to make all the world's software released under GPL licenses and be financed by selling web servers, just as Google is going to make all the world's software web based and financed by financed search results.

    Nowadays no-one even knows what VA Research was or what their business model was. Hard to believe one day, they'll probably not know what The Goog was and neither what Google's business model was.

  59. Google is run by the entrepeneurs that left VA Res by heroine · · Score: 1

    Since Google is run by the entrepreneurs that left VA Research, it's hard to believe they won't leave again and start the next IT company.

    This is inside knowledge that The Cring probably already knew.

    Getting into The Goog is difficult because they have 10,000 resumes for every opening. They get so much noise and have such an inefficient screening practice, only 1% of the employees who get through actually contribute anything.

  60. Huh? by RzUpAnmsCwrds · · Score: 3, Informative

    Apple vs. all previously existing laptops


    Apple's notebooks are currently in 5th place, behind HP, Dell, Toshiba, Lenovo, and Gateway.

    Apple's notebooks constantly lag behind in feature set and performance. Consider:
    • PC notebooks from HP, Dell, Sony, and Lenovo have been available with integrated WWAN (CDMA 1xEV-DO or UMTS/EDGE) for over a year now
    • PC notebooks commonly have fingerprint readers, smartcard readers, and other authentication methods
    • Most PC notebooks have media card readers - at least SD and possibly other formats (my notebook has SD and Memory Stick)
    • Newer PC notebooks are available with hardware encryption on their hard drives
    • Intel TurboCache. Increases disk performance with 1GB of flash memory right on the PCIe bus
    • Auxiliary displays (SideShow)
    • TrackPoint (eraser mouse)
    • Docking stations
    • Integrated Wacom digitizer (tablet PC)


    Whether or not you think these features are useful, many, many people do. I use the media reader on my notebook all the time, and I don't have to bring around a USB or ExpressCard reader. I dock my other (business) laptop daily at work, hooking me up to power, USB (keyboard/mouse), DVI, audio (headphones), and the network in one step.

    Not to mention the features that Apple now has, but was just late with. Sudden motion sensor (ThinkPad had it first). Camera (Sony notebooks, HP notebooks, my cheap 2-year-old generic Compal notebook). Multi-finger scroll (Alps drivers circa 1998). Lighted keyboard (ThinkLight). Remote control (Dell/HP notebooks circa 2003).

    The list goes on. I'm not saying that Apple doesn't innovate. MagSafe is a very cool idea (although there doesn't seem to be sufficient stress relief on the cable). But there is plenty of innovation in the notebook space, coming from many different companies in many different parts of the world.

    You know what? The ThinkPad T61 looks like crap compared to the 15" MacBook Pro. But it's faster (800MHz FSB, Turbo cache, NVIDIA Quadro graphics), beefier (magnesium protection for the screen, shock mounted HDD cage), has better battery life (5 hours with the 7-cell battery), lighter (about half a pound lighter with the 7-cell), cooler and quieter, smaller, easier to secure (smartcard reader / fingerprint scanner, full drive encryption), and much, much cheaper (2.2GHz/1GB/DVD-RW/120GB/WSXGA+/NVIDIA/11n/Bluetoo th/7-cell = $1440, $560 cheaper than the base MacBook pro).

    Winning indeed.
    1. Re:Huh? by dangitman · · Score: 1

      Apple's notebooks are currently in 5th place, behind HP, Dell, Toshiba, Lenovo, and Gateway. Apple's notebooks constantly lag behind in feature set and performance.

      You obviously lack reading comprehension. TFA was not talking about current Apple laptops - it was talking about the first Apple laptops. You know, the ones which defined the form-factor of modern laptops? That's why it mentions all previous laptops.

      Remember before Apple's first Powerbooks came along? They had crap like trackballs which would hang off the side of the laptop and be stored separately - or no pointer input device at all. Apple put the trackball in front of the keyboard, and used the area to the side as wrist rests. How many laptops today do you see that don't have that configuration (albeit with a trackpad instead of a trackball)? Yet, before Apple's laptops, nobody had that configuration. Quite similar to how Apple changed the whole computing paradigm with the introduction of the first mainstream mouse and GUI system. Today, Linux, Windows, etc - are all more or less based on the original MacOS. And the mouses we use today are based on Apple's approach to the mouse.

      --
      ... and then they built the supercollider.
  61. Before the merger? by untree · · Score: 2, Funny

    great-grandson of the first president of the National Association of Manufacturers (NAM)
    Was that before NAM merged with BLA?
    1. Re:Before the merger? by skoaldipper · · Score: 1

      great-grandson of the first president of the National Association of Manufacturers (NAM)

      Was that before NAM merged with BLA?
      BLA? Buyers Lovers Association? If so, as a primary world Manufacturer now, China is the adult?

      Hell, at least to remain slightly on topic here, I thought this Cringley article was quite insightful and bewitching. Sure, it may never come to fruition as this eye of newt cast into his cauldron might predict. However, much like Macbeth, Cringley tossed in a whole slew of frog toe and adder's fork in there just to convince me that it will happen. Maybe I'm just under his well versed spell, but his ideas intrigue me and I would like to subscribe to his newsletter.
      --
      I hope, when they die, cartoon characters have to answer for their sins.
  62. Stand up to Socialism by Anonymous Coward · · Score: 0

    I wish companies would finally stand up to this kind of socialism. Yahoo, MS, and now Google...If I own a business I have a *right* to collect information about anything that happens on my servers. Period. You don't like it, feel free to use MSN search. Customers do have a *right* to privacy. You have the right to not use Google. If enough people stop using it because of their privacy policy then Google will feel it in the wallet and change. Basically people are too lazy to bother voting with their wallets so they take the lazy route of just passing crazy laws. I know America is bad when it comes to socialist laws, but reading horror stories like this make me glad I don't live in Europe...

  63. It is cold in my dome, dog by Anonymous Coward · · Score: 0

    I haz invendit a sno haus

    I call it the iGloo

    now u pay me or u freez ha ha ha ha

  64. Free sushi and diet coke? by Anonymous Coward · · Score: 0

    What the hell is the author smoking? We need no stinkin diet coke !!!
    SUGAR is good !!

  65. Wow, I really wish I could be this guy by jollyreaper · · Score: 1

    We all bitch about how hacks and the shit they do to make their dough but damn, they do it so well and we're all just the peanut gallery. If you can't beat 'em, join 'em! Here's my attempts at controversial articles.

    1. World of Warcraft is "crap" and obviously the developers have no idea what they're doing
    2. Vista, not as bad as you first thought
    3. The grace and humility of Steve Jobs
    4. Experts say "Your mama is a bitch," claim to have scientific proof
    5. Abacus to make a comeback, IT slated to be phased out within the decade. "Yes, they're not as quick and efficient as computers but these new abacaii have such neat colored plastic beads!"

    Give me a wad of money and I'll spank together an unfounded article to go with your favorite headline.

    --
    Kwisatz Haderach
    Sell the spice to CHOAM
    This Mahdi took Shaddam's Throne
  66. I find it poetic... by Franklin+Brauner · · Score: 1

    ...that this article comes right on the heels of this article: A Snapshot of the Universe 3 Trillion Years From Now.
    --
    Franklin Brauner

  67. One of Bob's poorer articles by Master+of+Transhuman · · Score: 1

    Basically he's saying "no company lives forever."

    In other words: "Duh!"

    Also, his counts on the number of possible projects Google could pursue under their employee development plan was dismissed immediately by people who know how large corporations pursue ideas.

    However, I'd like to see him apply the same logic to Microsoft, since obviously the same thing applies - except of course that Microsoft hires "brilliant morons" who can't code, can't design, can't do usability or security, and are willing slaves to making Bill richer - but who really know Visual C++ and .Net.

    So maybe the logic doesn't apply. If it weren't for myopia and incompetence on the part of most of the corporate world, and also for Bill's heavy-handed marketing and distribution tactics amounting to near monopoly, - and to some degree, the incompetence of its competitors, such as Sun, HP and IBM, who insisted on fragmenting the UNIX market with proprietary versions - Microsoft would have been out of business a decade ago.

    --
    Richard Steven Hack - This sig is TOO GODDAMN SHORT TO DO ANYTHING USEFUL WITH! MORONS!
    1. Re:One of Bob's poorer articles by Anonymous Coward · · Score: 0

      Bob actually killed his own kid. He posted an apology article within a week after the incident, referencing SIDS, which didn't hold up under scrutiny.

      In other words, everything he said about SIDS did not match what was available on the internet. Blueing, etc. "My baby died in my arms." Nice.

      My article was modded +5 on Kuroshin for months before it was finally modded down.

      Bob Cringely is someone who has lived under a pseudonym for decades, well before he became famous.

    2. Re:One of Bob's poorer articles by Christian+Linhart · · Score: 1

      I doubt that "no company lives forever" statement.

      For example I know of companies which are really long lived, for example the local brewery here in Salzburg/Austria which exists since 1492 and is privately held.
      They are still doing really well and have an extremely strong brand here.
      (To the extent that it is considered kind of unpatriotic to drink or like another beer.)

      BTW, They are using the fact that they were founded the same year as Columbus discovered America in their marketing...

      So, my conclusion is that well managed companies can indeed live forever.

    3. Re:One of Bob's poorer articles by Master+of+Transhuman · · Score: 1


      The usual reference is to Lloyds of London. Your beer example is interesting, but not particularly relevant.

      It really is irrelevant to the point that a local brewery has been around for a while in Saltzburg, Austria...One could easily find companies dealing in basic commodities like beer that have been around for a long time. We are hardly talking about some small company with X employees with a local - or even small national - market.

      And neither Google, nor Microsoft, nor any other tech company today, is all that "well-managed".

      The point stands. No company lasts forever - if for no other reason than by the end of this century, with the coming tsunami in technological development, people might not even be drinking beer anymore - or that any particular kind of beer will be produced by anybody with a little nanotech.

      And certainly the notion of search - or anything else Google invests in - will have undergone enough changes over the next fifty years that it will require an exceptional series of management to weather the changes.

      I believed back in the early 1980's that IBM was doomed and that the mainframe was doomed. But I was surprised to see that IBM was able to reinvent itself into a services company, and modify the uses of the mainframe enough to make it still a viable product today - if not a particularly smart product, in my opinion, outside of certain niche uses.

      So it's not impossible for a company to keep plugging ahead and manage to survive drastic changes in the environment.

      But it's not the usual situation. Only very small companies with niche markets or very large companies with massive resources usually make it through such changes - and not forever.

      --
      Richard Steven Hack - This sig is TOO GODDAMN SHORT TO DO ANYTHING USEFUL WITH! MORONS!
  68. Yeah, except by sonciwind · · Score: 1

    Google actually owns those rejected ideas.

  69. Thousands of PhDs? by Anonymous Coward · · Score: 0

    The article states that "Thousands of PhDs are now working in various Google labs". I would be very surprised if there are more than 1000 PhDs within Google. Probably a few hundred, yes, but not in the thousands. Google still has a looooong way to go until it is comparable to the venerable Bell Labs or other real research places.

  70. what if google encouraged employees to by alizard · · Score: 1

    build new companies out of good ideas that don't quite fit into google by putting them together with VCs, buying a minority interest in the company and thereby keeping a share of the cashflow of any company that works out?

    Google does hire really smart people, and the percentage of things that work out from these people will probably be better than VCs are seeing now.

    This will also get them lots of bright entepreneurial types. As for losing critical employees, google's constantly hiring anyway, and google can always make completing the current project a precondition for their helping employees strike out on their own.

    This also builds google a business ecosphere which it'll probably find ways to leverage.

    What Cringely sees as trouble I see as opportunity.

  71. Re:Does Google have Stupid written on its forehead by Prof.Phreak · · Score: 1

    Ahh... Google... crapping on the little guy... just like any other corporation.

    --

    "If anything can go wrong, it will." - Murphy

  72. Apple Notebooks by zachsandberg · · Score: 1

    I disagree that Apple has the best engineered notebooks on the market, I believe that would go to Lenovo/IBM. I don't believe the T61 "looks like crap", some individuals tend to cater to the "all business black" look as I do, rather than "trendy silver" or plain white. Thinkpads have been black from 1992 onward, while many other companies (including apple) have played with their designs to conjure brand recognizability in the crowded market. You can't tell me you wouldn't feel a little awkward using the circa 1998 toilet seat tangerine ibook in a public area in 2007, or at least less-so than I would using a 9 year old thinkpad in the same instance. I'm glad that apple has seemed to find their own unique style everyone seems to like, but matte black fits my needs better, and has been a mainstay for 15 years. At least with my machine after 6 months my palmrests don't wear away and reveal a the dark grey plastic underneath like many Toshibas and dells do around here. Speaking of...over here in Iraq all they have at any PX are toshiba laptops. With Vista home. AAARGH! MY $.02

    --
    Zachary Sandberg http://zachsandberg.homeip.net
    1. Re:Apple Notebooks by toddestan · · Score: 1

      The worst part of using an Apple notebook is that you look like a total tool, especially with that giant, glowing Apple logo on the back of the screen. It's pretty much the same thing you see with trendy clothing, like Old Navy and Ambercrombie(sp?) and Fitch. I'll take my Thinkpad with the smaller, more discrete logo on the corner.

  73. Sample size of one by Scareduck · · Score: 1

    To see how wrong you are, step into any enterprise environment.
    Your shop is not the universe, buddy.
    --

    Dog is my co-pilot.

    1. Re:Sample size of one by ChatHuant · · Score: 1

      Your shop is not the universe, buddy

      True, but on the other hand, neither is Slashdot.

  74. Netcraft confirms... by DimGeo · · Score: 1

    Netcraft confirms: Google is dying .

  75. Google Will Soon Become the "Commodore 64" ....... by MikeD215 · · Score: 1

    Google Will Soon Become the "Commodore 64" of Internet Search

    It is very likely that Google, et al, will soon become the "Commodore 64" of Internet search (cool technology for about ten years that was supplanted by something much better).

    If you go to the current listing of open job positions at Google (http://www.google.com/intl/en/jobs/index.html) and do a search on the keyword "semantic" you get one result and this result is not related to the Semantic Web. Similar searches at Yahoo Corporate and Microsoft show ten to fifteen results for the keyword "semantic" and none of these are related to the Semantic Web. At ask.com "Careers" there are zero results for a search on the keyword "semantic".

    Semantic Bridge Technologies (http://www.semanticbridgetechnologies.com/) is a startup company located in Austin, TX. We are creating a tool set and the supporting infrastructure for the implementation of the Semantic Web. We are taking a very pragmatic approach. Our target audience is comprised of web designers and software engineers who build Internet applications not theorists who study semantic structures. We are building a bridge, not an ivory tower.

    The creation of a dynamic and interactive, "Semantic Knowledge Repository", along with the tools that will allow web designers and software engineers to easily interact with this repository will have a profound impact on the rapid deployment of the Semantic Web.

    The technologies of the Semantic Bridge Project could truly transform the world.

    Final Note: There is a great deal of innovation going on in Internet search and it is not happening at the major Internet search companies: http://www.readwriteweb.com/archives/top_100_alter native_search_engines_mar07.php