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Google Unveils Flash Ads

Gailin writes "Google has announced and given some examples of their new Flash based ads. They seem to vary from average size to full screen-width Flash advertisements, with some interactive abilities. 'Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google(TM) content network, competing alongside text, image and video ads for placement. They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.'"

225 comments

  1. Target Market by ackthpt · · Score: 5, Interesting

    a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.

    And all that's apparently missing is ensuring the surfer has Flash installed.

    Personally I detest Flash ads and for this reason keep renaming the NPSWF32.dll file as NPSWF32.dllfsdfsd (while I don't have an instance of Firefox open, lest it track the bastid) when I have no intention of viewing Flash content. Too many pages are so whizzy with Flash I position the browser so the Flash bit is offscreen or simply don't visit the sites at all. I don't see many company/commercial sites since they apparently all now believe their best way to reach the customer is with some bloated object 500K or bigger (i'm still on dial-up) and all whizzy. So all this means is I'll see some more puzzle pieces, unless they detect no-flash and throw animated (ugh) gifs at me.

    I'll just have to wrassle with The Morality of Web Advertisement Blocking for a while.

    Lucky for Google, I'm the exception and shouldn't make much of a dent in their stock value.

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:Target Market by Anonymous Coward · · Score: 5, Informative

      Check out Noscript and/or FlashBlock for Firefox. I use both and wouldn't surf without them. It's a lot easier than renaming the DLL.

    2. Re:Target Market by FreeFull · · Score: 1

      Why won't you install NoScript (Firefox add-on) and set it so that it blocks flash content? It's just one click in the settings.

      --
      No ascii art.
    3. Re:Target Market by Tackhead · · Score: 1
      > And all that's apparently missing is ensuring the surfer has Flash installed.

      For that matter, that's assuming that *.google-analytics.com isn't blocked just as heavily as Doubleclick.

    4. Re:Target Market by Jarjarthejedi · · Score: 2, Interesting

      Agreed. Noscript is pretty much an essential part of my browser, more so than Adblock even.

      As for this move...if Google's actually not annoying in their ads (punch the monkey) then this might get more clicks. However it's also gonna use more bandwidth (sorry dial-uppers) and be blocked more often. I went through and unblocked Google from my Adblock list (doubleclick remains safely on there thank you very much) because a lot of my favorite sites used those ads to make money and it cost me nothing to let the ads come through as they're just text. With Flash ads there's no way I'm going to see them as I will not disable NoScript to see some ads, that's not happening (and Google remains safely on my untrusted list, stop trying to put cookies on my computer!)

      --
      There are two kinds of fool One says 'This is old therefore good' Another says 'This is new therefore better'- Dean Ing
    5. Re:Target Market by ackthpt · · Score: 1

      I only aim to eliminate the minimum of content. When it becomes more annoying I may opt for more of a blanket attack on scripts. If there's simply a one-click and flash doesn't appear, without affecting other scripts/plugins that would be very welcome.

      --

      A feeling of having made the same mistake before: Deja Foobar
    6. Re:Target Market by SwedishPenguin · · Score: 1

      Flashblock blocks all flash by default and only allows the flash you click on. (the flash is replaced by an empty space with play button inside)

    7. Re:Target Market by Anonymous Coward · · Score: 2, Informative

      The ads all seem to come from gmodules.com so blocking them is easy.

    8. Re:Target Market by Anonymous Coward · · Score: 0

      It's not only you, I refuse to even install Flash because of crap like this. I don't tolerate loading plugins to display ads.

      No exceptions... if Flash is required to display something on a site, then their message is lost on me. I don't care about "youtube" or similar either. If I can't just download a video clip and view it with mplayer then I'm not going to see it. (I don't do that browser plugin either). I like a nice, clean, stable browser because I do serious work with it. I can't have it randomly segfaulting with a dozen or so tabs open (some of them could be control panels), because I just happened to land on something that invokes plugins.

    9. Re:Target Market by AeroIllini · · Score: 1

      So you dig through .dll files and rename them to create a dirty hack to disable flash (and of course restart your browser every time you want to see the flash, and restart it again when you're done), instead of just installing one elegant extension with one-click flash viewing and whitelisting capabilities?

      Sheesh.

      --
      For security, the MD5 hash of this message and sig is 09f911029d74e35bd84156c5635688c0.
    10. Re:Target Market by jvj24601 · · Score: 1

      Instead of Noscript and FlashBlock, I use Mozilla Firefox, Portable Edition and install the IE View Lite extension (among others, like AdBlock Plus). By default, there's no Flash plugin in this version of Firefox, so everything is just fine and dandy. When I need to view a page that has Flash (for me, specifically, that's a handful of sites, like YouTube), I just use IE View Lite to open that single page or link in Internet Explorer.

    11. Re:Target Market by Anonymous Coward · · Score: 0

      I'm the exception and shouldn't make much of a dent in their stock value.

      Being as uninformed as you are, and unaware of solutions such as Flashblock, you won't be making much of a dent in the geek world either.

    12. Re:Target Market by ajs · · Score: 1

      a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.


      And all that's apparently missing is ensuring the surfer has Flash installed.


      Personally I detest Flash ads and for this reason keep renaming the NPSWF32.dll file as NPSWF32.dllfsdfsd (while I don't have an instance of Firefox open

      First off, you don't have to worry about Google Flash ads unless you're surfing on sites that will actually display them. My site for example, does not display anything bug Google's text ads and Amazon links to specific products that I review. The fact Google they gives sites a choice of how to treat their visitors is the #1 reason that I do business with Google.

      Second, you don't have to play games with your plugins. Just grab a copy of Flashblock. It will place a Flash logo over the area of the page that the plugin would have rendered in, and you can click on it if you really want to execute it (e.g. for sites with otherwise useful content encoded in Flash like youtube).
    13. Re:Target Market by Innova · · Score: 3, Funny

      ...(i'm still on dial-up)...

      Please hand in your slashdot membership, and exit the building.

    14. Re:Target Market by ncc74656 · · Score: 1

      Check out Noscript and/or FlashBlock for Firefox.

      Adblock terminates Flash ads with the same sort of extreme prejudice it uses with any other sort of ad. It's highly recommended.

      --
      20 January 2017: the End of an Error.
    15. Re:Target Market by TheVelvetFlamebait · · Score: 1

      I'll just have to wrassle with The Morality of Web Advertisement Blocking for a while.
      I won't
      --
      You know, there is a difference between trolling and pointing out the flaws in your reasoning. Just saying.
    16. Re:Target Market by seanthenerd · · Score: 1

      ...(i'm still on dial-up)... Several months ago I was actually asked to set up dial-up for a local company (I was floored... it's really quite unthinkable where I live.) But the manager of the place had been enjoying dial-up on his (still running) 1994 ThinkPad for years, so I got them set up with the pay-per-use dialup option. It gives dog slow a new meaning. But it costs them 3 dollars a month! Whatever works, I guess...
    17. Re:Target Market by clickety6 · · Score: 1

      ...(i'm still on dial-up)...

      >> Please hand in your slashdot membership, and exit the building.


      Unfortunately, he won't see that message until some time next Tuesday...

      --
      ----------------------------------- My Other Sig Is Hilarious -----------------------------------
    18. Re:Target Market by The_reformant · · Score: 1

      Or checkout broadband, and you know the year 2007.

      But yes i agree flash ads can be plenty obnoxious

      --
      I have discovered a truly remarkable sig which this post is too small to contain.
    19. Re:Target Market by thePowerOfGrayskull · · Score: 1

      I've found flashblock to be great... right up until I came across a site that I had to use which consisted of several flash components and frequent page changes. If flashblock gets updated to allow me to whitelist sites, then I'll reinstall it. But otherwise, too many sites now require it for navigation, and clicking the button 10 times per page doesn't really appeal to me. On the other hand, I am finding adblock+ does a very thorough job of blocking undesirables while allowing the content I need (for navigation) to come through.

    20. Re:Target Market by DisKurzion · · Score: 1

      Not all of us live in fancy cities. They just won't run fiber to my mud hut. :(

    21. Re:Target Market by Anonymous Coward · · Score: 0

      sweet! more ads to avoid on my iPhone.

    22. Re:Target Market by cecil_turtle · · Score: 1

      Flashblock absolutely does have a whitelist. In fact you can just right-click the blocked flash icon and select "Allow Flash from this site". For your convenience.

    23. Re:Target Market by The+Raven · · Score: 1

      I find AdBlock is a far easier way. I don't use lists of adblock rules... I make them up one by one when an ad annoys me. Google has never annoyed me, but if they start, I'll write rules that block the SWF ads. *shrug* It's not that hard to block annoying ads, without blocking ALL ads.

      --
      "I will trust Google to 'do no evil' until the founders no longer run it." Hello Alphabet.
    24. Re:Target Market by thePowerOfGrayskull · · Score: 1

      Heh, sweet-- was it always like that, and I was just blind?

  2. Interactive? by Anonymous Coward · · Score: 5, Funny

    Does this mean I get to keep "Punching the Monkey?" I just can't find enough ways to win free ringtones.

    1. Re:Interactive? by ackthpt · · Score: 1

      Does this mean I get to keep "Punching the Monkey?" I just can't find enough ways to win free ringtones.

      The news made a fuss over an anniversary of facial pattern recognition in characters ( :-) ) I don't see why they haven't recognised the 10th anniversary of Punching the Monkey. I've seen these ads, initially in java or javascript plus a gif, for at least 10 years.

      --

      A feeling of having made the same mistake before: Deja Foobar
    2. Re:Interactive? by eln · · Score: 1

      Ah yes, punching the monkey. Who would have thought that an ad which not only advocates animal abuse but whose name would be a good euphemism for self abuse would become so popular.

    3. Re:Interactive? by ackthpt · · Score: 1

      I, for one, welcome out Monkey Punching overlords!

      --

      A feeling of having made the same mistake before: Deja Foobar
    4. Re:Interactive? by Brother+Dysk · · Score: 2, Informative

      "Punching the monkey" is probably already a euphemism for something, and while it does involve oneself, I probably wouldn't class it as "abuse"...

      --
      - Frans.
    5. Re:Interactive? by Anonymous Coward · · Score: 0

      I thought the game was to "Spank the Monkey". I guess that explains a lot.

    6. Re:Interactive? by Randle_Revar · · Score: 1

      Monkey Punch?

      <voice type="Zenigata">Lupin! Get back here!</voice>

    7. Re:Interactive? by eln · · Score: 1

      Where I grew up, "self abuse" was yet another euphemism for "masturbation".

  3. Flashblock is great by Anonymous Coward · · Score: 4, Informative
    1. Re:Flashblock is great by derrida · · Score: 5, Informative

      Adblock plus also lets you block any flash objects.

      --
      nemesis. Home of an experimental fe code.
    2. Re:Flashblock is great by veganboyjosh · · Score: 4, Funny

      google is a great search engine, i've found all kinds of stuff there.

    3. Re:Flashblock is great by Bluesman · · Score: 4, Funny

      This is the kind of bleeding edge information that keeps me coming back to Slashdot, day after day.

      I've tried Google on your recommendation, and it's awesome. It works great on my browser, even though the browser won't support frames until the next version. And Google's search results are so much better than Webcrawler's, I think I might switch permanently.

      --
      If moderation could change anything, it would be illegal.
    4. Re:Flashblock is great by veganboyjosh · · Score: 1

      I aim to please.

    5. Re:Flashblock is great by obarel · · Score: 1

      But is it better than hotbot?

    6. Re:Flashblock is great by Cattywampus · · Score: 1

      I was on the fence over ad blocking, and had never -- not once -- installed or used AdBlock, until whyfirefoxisblocked.com came along. That cheesed me off just fine and I promptly downloaded and installed ABP, and WOW. It's awesome.

      Now, looks like I'll be removing those whitelist entries for Google, too. Tsk.

    7. Re:Flashblock is great by Anonymous Coward · · Score: 0

      I wonder what the natural progression would be like? Trojans perhaps? It helps to be prepared.

  4. hmm by wwmedia · · Score: 1

    didn't certain someone say "do no evil"?

    1. Re:hmm by mordors9 · · Score: 1

      To get all of this relevant content to the user, how far away can the spyware be. It's just to be benefit us the user after all.

    2. Re:hmm by catbutt · · Score: 1, Insightful

      I'm not even going to stop at spyware. What about murder? How far away can that be? Soon Google will start murdering people. It's just a matter of when.

    3. Re:hmm by moderatorrater · · Score: 1

      Yes, this is one step away from murdering babies, those bastards!

    4. Re:hmm by buswolley · · Score: 3, Insightful
      Google made its mark by good search results WITH a CLEAN Interface Design.

      Google has forgotten its roots. Sure it might look good in the short term..a new product for more revenue.. But Google will lose in the long term as others offer a clean alternative to Google.

      People want uncluttered.

      --

      A Good Troll is better than a Bad Human.

    5. Re:hmm by Anti_Climax · · Score: 4, Insightful

      I didn't see anything mentioning that Google was going to use these ads on their search results page. Obviously they could, but you have to remember that most of the revenue generated by Google comes from ads served up on the pages of others. If a webmaster has the decency to use text ads instead of flash ads, it's still an option. This just allows Google to break into a market where they had no product to offer previously. Though it should be mentioned that some webmasters will want to switch to flash ads offered by Google now that they are available. End result, Google can keep their uncluttered search results, Webmasters that want flash ads can have them like they always could (but now get them with the benefit of Google's system) and the ones that want text ads can keep the status quo.

      --
      Even people that believe in pre-destiny look both ways before crossing the street.
    6. Re:hmm by pragma_x · · Score: 1

      Well, that was before they became a publicly held company.

    7. Re:hmm by Socguy · · Score: 1

      Google made its mark by good search results WITH a CLEAN Interface Design. I hear ya brother, on /. you're preaching to the choir. I have a Yahoo account I use for when I visit a site that I'm sure will sell my email and I can barely force myself to load the page, virtually unusable in my opinion. Of course, I believe that if I want news I go to a news website, and if I want stock quotes or celebrity gossip I would have a bookmark and so on. Unfortunately, the masses don't see it that way. I believe that I saw an article on /. about this a few weeks ago. I'm too lazy to look it up so you'll have to either take my word for it, or look it up yourself. Basically Google is losing marks in perceived innovation as compared to Yahoo and others. To sum it up, the authors stated that whatever the others do gets thrown up on the front page so that everyone user sees something new every day. Google has kept the same clean and usable interface interface constant throughout its history. Apparently this has become a double edged sword, with the casual user feeling that Google is the same as it was when they first started using it. Throw in keeping the advertisers happy and I predict Google will gradually bend on what it shows.
    8. Re:hmm by jfengel · · Score: 1

      Like a Google Murder Associates plan? If you need somebody popped, you get to bid on it against other people?

      And they'll suggest other people who can also be offed at the same time, perhaps for a discount.

      They can make it profitable on both ends, just like with AdWords: not only can you do in the people who need to be done, you can also make a few extra bucks to keep your web site going by taking contract jobs. They provide you with a list of the web sites the inhumee has been browsing lately so you can take a good guess on where to find them, as well as a discount on poisons and ammo purchased with Google Checkout. (Not to mention escape route planning via Google Maps, especially once they add the new Google Cops features to let you know where the police are.)

      Sign me up.

    9. Re:hmm by buswolley · · Score: 1

      I guess RTFA is a good idea, eh? Good point. I still think its the wrong direction though.

      --

      A Good Troll is better than a Bad Human.

    10. Re:hmm by awful · · Score: 1

      No it hasn't - the ads will not be displayed on Google's search results pages - the ads will displayed within their content network - i.e. the network of independent websites that monetise what they do by taking ads from Google - you know, like just about every blog you've ever seen that has AdWords in it.

  5. Bandwidth & The Beginning of the End by eldavojohn · · Score: 4, Insightful

    Google has announced and given some examples of their new Flash based ads. They seem to vary from average size to full screen-width Flash advertisements, with some interactive abilities. 'Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google(TM) content network, competing alongside text, image and video ads for placement. Oh my god those are beautiful. Just beautiful. Whole new products I never wanted to hear anything about done in a new artsy kind of way. Exclusive interviews with bands that I've never heard of or cared about or allowed commercial radio to shove down my throat brought right to my computer screen ... without even asking! And the band is trying to sell me a hybrid car!

    So tell me, when I'm trying to use MySpace to reply to a distant friend & my browser slows to a crawl because there's five flash video advertisements of a lonely girl on a webcam waiting to talk to me--that's the kind of experience you want to proliferate through to every site using Google Ads?

    How will this affect people on slow connections like out in the boonies operating on a 56k phone line connection? I'm kind of afraid those users are just going to be squished & that Google will leave it to the sites themselves to figure that out while the sites themselves will expect Google to take care of it.

    Wait, did you hear that? I believe that was the sound of every single router and switch crying out in anguish.

    Ads that are designed to appeal to my eye & take up obnoxious amounts of bandwidth? It must be ... THE FUTURE!

    In all seriousness, this is all very bad news to me. A bloated delivery system (by definition it must be since it provides 'content rich' functionality) being forced to a large percent of the internet in the name of delivery unsolicited advertisement. And it's all legal and--get this--is unveiled like it's a new great feature.

    The simple concept of character based content delivery system is dead.
    --
    My work here is dung.
    1. Re:Bandwidth & The Beginning of the End by catbutt · · Score: 3, Insightful

      Geez, you'd think the world was coming to an end....

      The simple answer is that a lot of people are going to end up installing browser extensions that do the "click to run flash object" thing. And if they can't figure that out, I'm having a hard time feeling such pity if they are "squished".

    2. Re:Bandwidth & The Beginning of the End by eldavojohn · · Score: 1

      The simple answer is that a lot of people are going to end up installing browser extensions that do the "click to run flash object" thing. And if they can't figure that out, I'm having a hard time feeling such pity if they are "squished". Remember, in order to use the internet, you must be completely knowledgeable & proficient at all underlying technologies. If you aren't, you're a moron and you deserve to have an IE javascript exploit install that virus on your machine.

      Unfortunately, 98% of the population doesn't want to have to deal with extensions in order to surf the internet. I mean, you can barely get everyone to keep updating IE, how will you get them to use a Firefox extension? These are the mentalities that cause you to alienate people and if you'd stop and look around you, you'd notice that since you're alienating everyone you're actually alienating yourself. Of course, from what I've seen that seems to be the engineering way ...
      --
      My work here is dung.
    3. Re:Bandwidth & The Beginning of the End by Knara · · Score: 1

      Amazingly, many people look at and even click on ads.

      While the advanced user / geekset seem to abhor them, this doesn't seem to be a problem for a significant amount of surfing population.

    4. Re:Bandwidth & The Beginning of the End by emurphy42 · · Score: 4, Informative

      How will this affect people on slow connections like out in the boonies operating on a 56k phone line connection?
      http://adwords.google.com/support/bin/answer.py?answer=66136

      Maximum of 50k per ad, at least until the user starts interacting with it. Some other things in there that, at the least, count as Don't Be Really Evil.

      I haven't decided how I feel about this yet, but at least this quantifies things somewhat.

    5. Re:Bandwidth & The Beginning of the End by maxume · · Score: 1

      With any luck, "click to activate content" will be built in and customizable in some relatively near term Firefox release.

      --
      Nerd rage is the funniest rage.
    6. Re:Bandwidth & The Beginning of the End by Nation+XII · · Score: 1


      Bandwidth smandwidth! .. sure it's a factor but the horrendous thing is the amount of cpu cycles stolen. Now to be fair I'm not sure if there's such a thing as bad flash programming, but I've heard my craqtop change cpu speeds and crank up the fans purely because some page with flash came up and all I was doing else was running vi (nvi FTW!!1). Sure it eats battery life, but have you ever seen a decent speed machine brought to it's knees because you've got say a dozen tabs open with highly active flash?

      Yeah. Definitely need to get this flash blocker. On some of my older hardware that I still use, flash adverts have been known to grind performance down so much the machine's un-responsive. That.. makes me want to start boycotting any product that I see witha flash advert. I already do it with things on tv that are saturation bombed. Even if it's a brand I use. I'm not alone in this, have noticed friends and comrades at work doing the same thing, even switching brands as a protest to a lesser liked one!

      My 5c worth (2c is no longer legal tender in .au)

    7. Re:Bandwidth & The Beginning of the End by nwbvt · · Score: 1

      The really funny thing about all this is that Google is portraying these ads as new and innovative, when in reality they have been around for the past decade. I guess thats just part of the "Web 2.0" world, new labels are attached to old, dead technology and suddenly they are the best thing since sliced bread.

      I remember 7 years ago there was this HP flash ad that was basically nothing but a banner and stars moving around in the background. Very simple concept, but there must have been an endless loop or something in it because it ran up the CPU usage on my brand new computer. And it was virtually everywhere, especially on Yahoo. That was around when I declared war on Flash and began investigating tools for removing them.

      --
      Mathematics is made of 50 percent formulas, 50 percent proofs, and 50 percent imagination.
    8. Re:Bandwidth & The Beginning of the End by ben+there... · · Score: 1

      Maximum of 50k per ad, at least until the user starts interacting with it. Brilliant idea. So it won't load the "Congratulations. You have just won a free iPod Nano" sound until after I roll my mouse over it. I feel so much better about this.
    9. Re:Bandwidth & The Beginning of the End by tijsvd · · Score: 1

      Maximum of 50k per ad, at least until the user starts interacting with it. That is about 8 seconds on a 56k phone line. For each ad.
    10. Re:Bandwidth & The Beginning of the End by AaronLawrence · · Score: 1

      How the hell are they going to enforce all those warm fuzzy requirements? No endless loops, must have a mute, must clearly identify product... yeah right! Are they going to sit through every submitted ad and check all those things? I think not.
      You can tell this is just the "user experience" team desperately trying to tape the barn door shut after the marketing team enthusiastically threw it open.

      --
      For every expert, there is an equal and opposite expert. - Arthur C. Clarke
    11. Re:Bandwidth & The Beginning of the End by vimh42 · · Score: 1

      I can see it now. But honey, it was just a Google ad!

  6. Well fuck by Nimey · · Score: 4, Insightful

    Google's /clearly/ given up on "Don't Be Evil".

    Adblock+ & NoScript for the win.

    --
    Hail Eris, full of mischief...

    E pluribus sanguinem
    1. Re:Well fuck by Anonymous Coward · · Score: 3, Funny

      You misinterpreted - it is actually:

      Don't! Be Evil.

      (captcha is 'unhappy')

    2. Re:Well fuck by flyingfsck · · Score: 1

      No, not really, they just gave up on the little "n't" bit.

      --
      Excuse me, but please get off my Pennisetum Clandestinum, eh!
    3. Re:Well fuck by TheGratefulNet · · Score: 2, Insightful

      google's whole purpose is to push ads out to eyeballs.

      that, in itself, is pretty much evil.

      now, for your 'reward' of being a paid eyeball, we'll serve you some content. or let you think you're getting content.

      (anyone notice the google websearch - the thing that made them famous - is mostly taken over by commercial BUY/SELL vendors no matter what the search term is?)

      advertising companies are always evil. we just are slowly seeing the devil for what it really is. slowly, but surely.

      --

      --
      "It is now safe to switch off your computer."
    4. Re:Well fuck by DeepZenPill · · Score: 1

      It's a shame for Google, and a move in the wrong direction. I currently use adblock but don't block Google ads because they're unobtrusive and sometimes actually useful, but it looks like that's going to change.

    5. Re:Well fuck by steelfood · · Score: 1

      If Google puts flash ads into their search results, more people will download firefox, get flashblock, and continue using Google to search. I find people switching search engines highly unlikely, especially since the major alternatives are just as bad, if not worse. Though perhaps there will be an initial fall of queries when people try out MSN or Yahoo for the first time.

      This might not be such an evil thing overall. But then, the presence of the flash ad option itself may be past the line for some.

      But what did you expect from doubleclick's (mother of all evil) acquisition?

      --
      "If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be."
  7. X86-64 by phrostie · · Score: 2, Funny

    now all i need is a version of flash that works consistantly on 64 bit hardware.

    then again, maybe not

    1. Re:X86-64 by Nimey · · Score: 2, Informative

      now all i need is a version of flash that works consistantly on 64 bit hardware.


      nspluginwrapper, if you're talking about AMD64. See here: http://ubuntuforums.org/showthread.php?t=476924
      --
      Hail Eris, full of mischief...

      E pluribus sanguinem
    2. Re:X86-64 by Wowsers · · Score: 1

      Still doesn't make it 64 bit, and the Linux version of Flash doesn't work as nice as the Flash version for Windows.

      --
      Take Nobody's Word For It.
    3. Re:X86-64 by Dynedain · · Score: 2, Informative

      Hmm.... Flash on OSX works consistently, even on 64bit hardware... same with Flash on WinXP 64bit...

      Flash on 64bit hardware running Linux or FreeBSD would be something else entirely.

      --
      I'm out of my mind right now, but feel free to leave a message.....
    4. Re:X86-64 by Nimey · · Score: 2, Insightful

      Who gives a shit if it's 64 bit, it /works/. With a 64-bit browser, yet.

      --
      Hail Eris, full of mischief...

      E pluribus sanguinem
    5. Re:X86-64 by phrostie · · Score: 1

      i use nspluginwrapper, but it doesn't work consistently.

      some pages don't work at all, and when opening multiple tabs, only the first one using flash works correctly, all consecutive tabs are broken.

    6. Re:X86-64 by AnyoneEB · · Score: 1

      You mean it works on 64-bit hardware running in 32-bit mode. You can simply run Linux/*nix in 32-bit mode or just FireFox 32-bit and it works fine. If you want 64-bit FireFox, then you have to use nspluginwrapper as someone else mentioned which allow 32-bit plugins to be used on 64-bit browsers.

      --
      Centralization breaks the internet.
    7. Re:X86-64 by burndive · · Score: 1

      emerge -av netscape-flash nspluginwrapper

      Works perfectly on my amd64 Gentoo box.

      --
      ...because "hacker" sounds way sexier than "code drone."
    8. Re:X86-64 by baadger · · Score: 1

      It works pretty well for me with the following versions:
      nspluginwrapper 0.9.91.5
      flash 9.0.48

      One *advantage* of nspluginwrapper is a segfault in flash won't take out Firefox.

  8. Don't Be Evil! by p0tat03 · · Score: 1

    ... or in this case, annoying.

    One thing I've always liked about AdWords is that it's always relevant (well, the vast majority of the time), and it's non-obtrusive. Now I get to stare a million punch-the-monkey ads, or if Google is halfway competent in knowing my patterns, a million flashing "you won X tech gadget!" ads.

    1. Re:Don't Be Evil! by daeg · · Score: 1

      They are quickly losing relevancy, though. Now they're laced with "Website [xyz] sucks? Try [abc]!" even though [abc] has nothing to do with and is in no way related to [xyz] plus the flurry of completely lame eBay and Trader ads, like the somewhat-famous "Used Women. Find used women! We have what you need and more. authentictraders.com".

      Ads like that spurred me to block Google Ads.

  9. Look at it this way... by rizzle · · Score: 1

    Compared to text-only ads , Flash ads makes it easier for Adblock to detect and block them :)

  10. What flash ads? by Anonymous Coward · · Score: 0

    Browse with noscript, adblock and flashblock. So much faster & easier.

    1. Re:What flash ads? by Hatta · · Score: 1

      It kind of says something when browsing with 3 different browser extensions that all have to scan the entire page before displaying it is faster than just displaying the page.

      --
      Give me Classic Slashdot or give me death!
    2. Re:What flash ads? by Anonymous Coward · · Score: 0

      Or you can just use Opera and do the same thing without extensions to slow things down.

      I just use a whitelist of sites to allow Javascript & Flash. All others just get blocked.

  11. Why why why? by garcia · · Score: 0

    This may not fall under "Do No Evil" as many will probably liken it to, but it certainly fucking sucks and shows that even with stock prices insanely high and revenue pouring in like mad, that they need to continue to do even more to support those corporate assholes running the show.

    While I'm not a diehard Firefox fan I still do use it and suggest that everyone (if you haven't already) install AdBlock Plus. While it isn't going to make much of a difference in Google's bottom line, I really hope that someone comes up with another extension that sends an automated e-mail to Google for every single Flash ad the add-on blocked.

    Bastards are getting worse and worse every day.

    1. Re:Why why why? by Anonymous Coward · · Score: 0

      "Waaaaaahhhhh!" That's you. That's what you sound like. I've got an idea for you: shut the hell up, crybaby.

    2. Re:Why why why? by Anonymous Coward · · Score: 1, Funny

      "Waaaaaahhhhh!" That's you. That's what you sound like. I've got an idea for you: shut the hell up, crybaby.

      Come on you little fucking pussy bitch. Post with your real account. Hell, send me an e-mail through my site with your address and I'll come and kick the living fuck out of your pussy bitch ass. We'll see who the fuck is a whiny crybaby.

      Pussy.

    3. Re:Why why why? by Anonymous Coward · · Score: 0

      "Waaaaaahhhhh!" That's you. That's what you sound like. I've got an idea for you: shut the hell up, crybaby.

      Come on you little fucking pussy bitch. Post with your real account. Hell, send me an e-mail through my site with your address and I'll come and kick the living fuck out of your pussy bitch ass. We'll see who the fuck is a whiny crybaby.

      Pussy.


      If anything, someone should have modded this Informative. I wasn't kidding but of course the pussy bitch who hides behind AC titles probably realizes that a 220 pound man would definitely beat the living crap out of a douchebag sitting in his mother's basement living off of Mountain Dew and pepperoni pizza bagel bites.

      Fucking pansy ass motherfuckers on Slashdot always talking shit and never doing what they should -- posting as themselves with their name, address, telephone number, and e-mail address at the bottom so we can track them the fuck down and let them get the beatdown of their lives.

      This isn't HS you fucking retards.

      Oops, I clicked Post Anonymously. Sorry.

  12. How are these different than any other site's ads? by beef+curtains · · Score: 2, Insightful

    These are the same busy, annoying ads that other sites have plastered all over...putting them next to a paragraph where the ad's designers justify their use of "artistic" flashing/blinking colors makes them no better than the aforementioned "Punch the monkey, win a ringtone" ads found elsewhere.

    My hope is that Google bigshots will see what an ugly, terrible effect these have on what their former, critically-acclaimed, clean, simple interface, and will do an about-face.

    I do realize how slim the odds of that happening actually are...I guess when one's pupils/irises turn into dollar signs like in the cartoons, one's vision tends to become a bit impaired.

    --
    Just once I'd like someone to call me 'Sir' without adding 'You're making a scene.'
  13. Delete your cookies by complexmath · · Score: 1

    As far as I know, all information Google stores is associated with a cookie on your machine. So deleting the relevant cookie(s) /should/ cause a new one to be generated which has no association with the old profile Google has stored.

    1. Re:Delete your cookies by Anonymous Coward · · Score: 0

      No, me don't want to delete, me want to eat! /Cookie Monster

    2. Re:Delete your cookies by residieu · · Score: 1

      Cookies are a sometime food. Do you want your Cookie Monster to get fat?

    3. Re:Delete your cookies by mce · · Score: 1

      I actually have a script called cookie_eater. It runs each time before I start Mozilla and: 1) removes all cookies matching a small but very powerful black-list of regexps; 2) preserves all cookies matching white-list of regexps; 3) removes all known nasty cookies not recognised so far using a second site-based black-list; 4) reports all cookies that it does not know what to do about to me. The very first step in this process is a recent addition and very sweet: I used it to quickly kill all Google Analytics cookies, even those associated with white-listed sites.

      Of course I also use extensive cookie blocking at the source, but I don't want to simply deny all cookies, because then I'd not be able to easily grow my whitelist. Also, the original idea behind the script was that I'd rather spoil the tracking databases with tons of unrelated small bits of tracking that make no sense, than just to be invisible. (I.e.: don't just defend yourself, fight back in stead!) Because of this, the script also the ability to generate fake cookies for certain sites, but I don't actively use that anymore now that Google Analytics gets killed up front.

  14. hmm..that's cool + it's fighting back @ MS by fadilnet · · Score: 2, Interesting

    That's good (ok, if you find it bad, use your flashblock/content blocker) because the widgets (aka Google Gadgets) are interactive, and they add some 'colours' to pages and make them cooler. Those are like the widgets one uses in wordpress for e.g, just in advert form.

    Plus, it's optional - one can still go for the usual word tag based adverts

    What's really interesting - Google went for Flash ads. MS. which had been touting its Silverlight since long, has not yet started giving the silverlight adverts. I don't want to flame anyone but it's really a slap right in MS. face, metaphorically speaking. An increase in SWF on the web is not that good for MS. That's the tough competitive world. Oh well, geeks don't click ads (unless it's for generating money lol. We block'em :P

    --
    Do I require the c-sig package to have a signature?
    1. Re:hmm..that's cool + it's fighting back @ MS by nwbvt · · Score: 1

      You think they fact that Google went with the de facto standard for RIAs instead of a new (so new its unlikely it would have been in existence when they started work on this), unproven, and still relatively uncommon MS technology is a slap in the face to Microsoft? What, did you just read an article about a technology most of us heard about months ago and think you could impress us by mentioning it in a post? Why isn't the fact that they aren't in JavaFX a slap to Sun? Or the fact that they aren't in GWT a slap to Google. Oh wait...

      And something tells me that Google isn't exactly a .NET shop in the first place, so using Silverlight would have been a retarded move.

      Oh well, I guess the fact that you like that Flash ads bring "colours" to pages and makes them "cooler" destroyed your credibility in the first place. Either that or you are really bad at selling sarcasm.

      --
      Mathematics is made of 50 percent formulas, 50 percent proofs, and 50 percent imagination.
  15. Do no evil? by SeaSolder · · Score: 2, Interesting

    I don't know about the rest of you, but I think this goes against Google's unofficial "Do no evil" mission statement.

    Thank god for Adblock...

    1. Re:Do no evil? by Chyeld · · Score: 1

      You get to pick, if your site does flash ads or not. So I wouldn't consider this evil. If you are visiting sites that think flash is 'cool' then they'll be serving up flash one way or the other. And I would place the blame, either way, on the site itself.

      In terms of "evil" what will determine if Google's lost track is if they maintain control over the ads or if they'll be come the malware crap that so many shady flash ad distribution networks use.

  16. Open adblock, new filter, add *. gmodules.com.... by MikeyVB · · Score: 5, Informative

    ...and blocked.

    Google, you probably have, sorry, had, one of the only set of ad servers I never blocked. Until now.

    Sorry, but anything that moves without my propmpting it is a distraction and will be blocked.

  17. Less revenue for Google by DogDude · · Score: 1

    I don't know what they're thinking. They're going to sell the same number of ads, minus all of the people (like me) who don't accept Flash ads. Truly a bone-headed move by Google.

    --
    I don't respond to AC's.
  18. Thanks adblock, thanks flashblock by uberjoe · · Score: 1

    And thank you google, now your ads are even easier to block.

    --

    The days of the digital watch are numbered.

  19. Well, duh by JamesP · · Score: 2, Interesting

    At the same time Google has the highest barrier for entry (employee-wise), they buy DoubleCrap (stupid) and take everybody (or, at least, most) inside (DoubleStupid).

    And then people at DoubleCrap start having funny ideas, management at G accepts it and now we have DoubleCrap ads as GAds.

    Remember, people at Google, what GAds was all about and why it was so successful.

    --
    how long until /. fixes commenting on Chrome?
  20. Flashblock caught all of them by Animats · · Score: 1

    Flashblock caught all of them, so we're OK for now.

  21. Thank you, Google by halcyon1234 · · Score: 5, Insightful
    Thank you for creating flash ads-- because I was having a hard time filtering out the embedded text stuff with Adblock.

    A large, clear, well-defined target is always appreciated.

    1. Re:Thank you, Google by zobier · · Score: 1

      Thank you for creating flash ads-- because I was having a hard time filtering out the embedded text stuff with Adblock.

      A large, clear, well-defined target is always appreciated.

      I don't know if you're being serious but NoScript will stop the embedded text stuff.
      --
      Me lost me cookie at the disco.
  22. Hey, look, Google is evil! by mattgreen · · Score: 2, Interesting

    C'mon, I want to see you all trip over yourselves to apologize for Google. Because I'm sure that somehow, this is okay. There has to be some small technicality that redeems this company because the halo effect is not something that just goes away.

    Anyway, life is good with Adblock and Filterset-G. They can use full-screen Flash ads for all I care.

  23. Adblock Plus by markg11cdn · · Score: 1

    The guy who came up with the idea of Adblock deserves a nobel prize for allowing us to block all of this 'stuff'. Henrik Aasted Sorensen according to http://adblockplus.org/en/history.

  24. I'll give them credit... by ral315 · · Score: 1

    I don't like Flash ads at all, but they're relatively non-obtrusive (c.f. the many sites that load video and audio without permission, spank the monkey and win an iPod, etc.) I'd rather have seen them stay out of Flash media altogether, but this is certainly better than what it could be.

  25. How does this violate the do no evil credo? by EvilSpudBoy · · Score: 2, Interesting

    How does this violate the do no evil credo? Google is in the advertising business. They have an obligation to offer a product that is competitive to other company's offerings. Otherwise they will lose marketshare. There is a big flash ad for splunk at the top of this page. I guess Slashdot is evil too.

    1. Re:How does this violate the do no evil credo? by Anonymous Coward · · Score: 0

      They are in the ripping-off publisher business you mean...

    2. Re:How does this violate the do no evil credo? by EvilSpudBoy · · Score: 2, Insightful

      They are in the ripping-off publisher business you mean...

      Even if you think that, it's all for the purpose of pushing ads. And maybe they are guilty of profiting off of the works of others. I'm not saying Google isn't evil, they may do questionable things. I was just saying that I don't see how offering flash ads makes them evil.

      Text ads can be abused, but Google has policies as to what types of ads are acceptable

      Likewise, flash ads aren't evil in themselves, it all depends what kind of behavior they allow. If they allow ads that look like windows dialogs saying "virus detected, click here." Then that is unethical. But the sample ads linked to in the OP didn't seem abusive.

      But some people seem to dislike the use of flash for flash's sake. Which is what I meant in pointing out that Slashdot hosts flash ads.

  26. Adblock Plus.... by Vozmozno · · Score: 1

    just set gmodules.com to not load in Adblock....

    --
    I've got a lovely bunch of coconuts...
  27. adblock filter: *gadgetads.googlecode.com* by Jafafa+Hots · · Score: 1

    unlike other filter suggestions here, this one blocks them all.

    --
    This space available.
    1. Re:adblock filter: *gadgetads.googlecode.com* by click2005 · · Score: 1

      One extension to block them all and in the darkness bind them

      --
      I am a free slashdotter. I will not be modded, blogged, DRM'd, patented, podcasted or RFID'd. My life is my own.
    2. Re:adblock filter: *gadgetads.googlecode.com* by WillAffleckUW · · Score: 1

      One extension to block them all and in the darkness bind them

      One extension to block them all
      One extension to google with

      Three browsers to render the ads
      And show Elvish subtitled anime

      Five noisy ads from the underworld
      Used by rootkits from Zurich

      Seven speaker blasts for servers
      Doomed to have their IPs die

      Nine full-length autorun enabled ads
      Soon to die a painful death

      One extension to block them all
      And into darkness BIND them

      --
      -- Tigger warning: This post may contain tiggers! --
  28. no sex in heaven by clubhi · · Score: 0

    If the internet gets so bad that I can't even use it anymore, maybe I will make some time to use that PS3 I bought. This reminds of when I was a kid and didn't want to go to heaven because I couldn't have sex. I thought that there couldn't possibly be anything better. I don't think anyone is going to destroy the internet, and if they do their will always be someone lined up to offer you something better. There's always a demand for better.

  29. Yes! Oh God YES! by __aailob1448 · · Score: 2, Funny

    How often did I wake up at night, my pillow soaked in bitter tears, cursing google for not offering flash ads. Finally, we shall be rid of the boring text ads we've been shackled with for so long, finally, we will experience web 3.0, an infinite land of beautiful colored, animated flash ads that shall bring us happiness and hope for a new bolder, brighter, blinkier future. On behalf of slashdotters everywhere, I want to thank you google! Thank you! Let the flash goodness begin!

    1. Re:Yes! Oh God YES! by poena.dare · · Score: 1

      Well hell they need to take it one step further... render all google search results within a flash applet. Y'know the kind that won't let you copy text and has really small scrollbars.

      Just look at what they did with the Macromedia Flash Exchange web site. Finally! A web site that caters to creatures with very very tiny tiny eyes.

      Now that's progress!

  30. And SafariPlus by kherr · · Score: 2, Informative

    For those using Safari, SafariPlus is a brilliant way to block Flash (and control unwanted cookies). It shows the rectangle for the Flash content, but you must click inside it to actually start up that Flash dropping. So you can use Flash when you want to, but nobody can make you use it. In these days of those damned embedded YouTube videos stopping Flash is a godsend. Good luck with your new X10-type annoying ads, Google.

  31. Re:How are these different than any other site's a by Anonymous Coward · · Score: 0

    Yeah! Now every site can look like /.

  32. The Beginning of the End by BBPursell · · Score: 1

    What is it that allowed Google to completely take over the Internet advertising market? As I recall, it was non-intrusive advertising...

    I think that someone over there at Google has forgotten what earned them their place in the market, and are looking to be undone.

  33. What about AdSense users? by Gordonjcp · · Score: 1

    Is there a way to prevent Flash adverts being shown on my site if I use AdSense? I don't want to subject people to that crap when they read my poorly-written overly-technical site.

  34. Oh noes, now I CAN'T see them by DrSkwid · · Score: 1

    Google has turned me into a thief and leech and I'm going to be locked out of websites.

    No flash here, what am I going to doooooooooooooooooooooooooooo!!!

    --
    There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
  35. Will sound be allowed? by Kaenneth · · Score: 1

    I can deal with animated, as long as they don't make any sound until clicked on.

    And they must stay in their little box unless I click on them; no expanding on just a mouseover.

  36. Full screen huh? by flyingfsck · · Score: 1

    A wave of full screen ads will certainly increase the Firefox browser market share really quickly and will basically mean the end of Flash as an internet medium since everybody and their dog will block it completely.

    --
    Excuse me, but please get off my Pennisetum Clandestinum, eh!
    1. Re:Full screen huh? by Anonymous Coward · · Score: 0

      No, because Firefox doesn't have any kind of ad blocking built-in... Until you install specific extensions. Good luck getting Grandma to do that.

  37. And to kill them all... by hottoh · · Score: 2, Interesting

    I make good use of the FlashSwitch application. FlashSwitch is a utility to instantly turn MacromediaFlash playback on and off.

    http://www.flashswitch.com//

    Sites heavily dependent on flash are faster with it off, and of course flash only sites will not work when you have flash turned off.

  38. Pre-conceived Notions of Flash by Silentknyght · · Score: 1
    The problem here isn't that Flash is an inherently bad medium, bandwitdh concerns aside, for advertising. The problem is that there have been countless other, absolutely obnoxious, intrusive, deceptive, and/or fradulent flash advertisements, and those all came first.


    The viewing public, myself included, is jaded by the predecessors and is likely now consciously or subconsiously trained to ignore the flash ads in favor of focusing on the text of the article (or whatever) in question. Anything that moves on my browser, bereft of my decision, gets ignored. And that will include Google's new ads.


    For the record, I actually DO click on the google text-based advertisements. They're tasteful, obviously advertisements, non-intrusive, and they've (admittedly) done a good job of targeting my interests.

  39. Flesh Ads? by Anonymous Coward · · Score: 0

    Am I the only one to misread the title?

  40. Google flash cookie? by rg3 · · Score: 4, Interesting
    It would be interesting to see if they start storing a "flash cookie" (not really a cookie) to track your movements on the web. More information on the flash cookie here. Sorry to link my own blog. Text here if you don't want to click:

    Yesterday I found out something quite interesting while reading a thread at LinuxQuestions.org. Summary: the flash browser plugin lets flash applications store information persistently on your hard drive. Sorry if this is common knowledge, but I didnt know it and Im quite shocked. That information can (may or may not) be used as browser cookies, as the thread shows. These days many people take their cookies seriously, maybe disabling them or deleting them from time to time or adjusting the browser cookie settings so it considers every cookie a session cookie that should be deleted when the browser is closed. Now, you need to be aware of a new battle front. Under Linux (and probably other Unix systems), these pieces of information are stored under $HOME/.macromedia/. Run find ~/.macromedia -print to get an overview.

    I remember one of the reasons people started to care about cookies in the first place was that sites like doubleclick (recently bought by Google) would serve ads for thousands of websites on the net, and those ads would store a cookie in your hard drive identifying you, so they could in theory track what you visited on the net and build a profile. Today the problem would still exist because sometimes ads are served in flash format.

    You can, however, configure the flash plugin so it doesnt let anybody store anything in your hard drive. It must be noted that to do so you must visit macromedia.com and adjust the plugin settings from a flash application that is available on their site. Moreover, if you completely disable data storage, you are warned that some sites may stop working. Amazing. So this problem is hard to avoid. My personal recommendation is to use a browser plugin like the typical FlashBlock for Firefox or the Load plugins on demand setting under Konqueror, so every flash application is blocked unless you specify otherwise. And, you may want to delete the $HOME/.macromedia/ directory from time to time, or at least part of its contents (settings are also stored in that directory). Its also worth mentioning that the settings and data are cross-browser, obviously. They are stored by the flash plugins no matter what browser youre running the plugin from.

    Its a shame so many websites require flash for basic browsing, as well as the lack of a flash plugin for many platforms. The plugin could also have an option to delete any hard drive data when closing it, similar to the option to treat all cookies as session cookies that many browsers feature.
    1. Re:Google flash cookie? by scruffy · · Score: 1

      Thanks, I hadn't heard of flash cookies. Maybe I'm the last one to know. It appears that Firefox needs a new option to manage these things.

      I also noticed that Firefox has made cookie management a little harder as well. You used to be able to set the number of days to keep cookies in Edit: Preferences: Privacy, but now it looks like you have to go to about:config and modify network.cookie.lifetime.days.

    2. Re:Google flash cookie? by Proteus · · Score: 1
      Dude, do some research: Google has answered your question:

      Advertisers may not use gadget ads to create or read any cookies on ad impressions or interaction. Advertisers also may not use web beacons, pixel tags, and other cookie-like mechanisms, such as Flash local storage, in their gadget ads.
      --
      We may not imagine how our lives could be more frustrating and complex—but Congress can. – Cullen Hightower
    3. Re:Google flash cookie? by rg3 · · Score: 1

      Those rules are to be followed by advertisers, not Google itself. Google, as the owner of the adwords service, can do pretty much whatever they want with their own service. Besides, I was simply warning about the technical capability they will have. I'm not saying they are using it or anything. As I said before, I sincerely hope they stay away from that kind of behaviour.

  41. Much as I like Google by glwtta · · Score: 1

    That's the very definition of "evil".

    --
    sic transit gloria mundi
    1. Re:Much as I like Google by ampathee · · Score: 1

      That's the very definition of "evil" evil /ivl/
      1. morally wrong or bad; immoral; wicked: evil deeds; an evil life.
      2. harmful; injurious: evil laws.
      3. characterized or accompanied by misfortune or suffering; unfortunate; disastrous: to be fallen on evil days.
      4. due to actual or imputed bad conduct or character: an evil reputation.
      5. marked by anger, irritability, irascibility, etc.: He is known for his evil disposition.
      6. the act of serving flash-based advertisements on the internet.

      Well, I'll be damned.
    2. Re:Much as I like Google by glwtta · · Score: 1

      6. the thought of serving flash-based advertisements on the internet.

      Slight correction to their definition.

      --
      sic transit gloria mundi
    3. Re:Much as I like Google by Anonymous Coward · · Score: 0

      That's the very definition of "evil". Yep, i'd have them slightly below Hitler with this one. Infact, should these flash ads have sound then they are clearly the most evil entity this world has ever experienced! May God have mercy on us all!
  42. Gadgets by Kwesadilo · · Score: 1

    It was kind of hard to tell from the article, but I think that these are gadgets for your customized search page, not ads to be placed on other websites.

    --
    This space reserved for administrative use.
  43. Text search now requires broadband. by professorguy · · Score: 1
    This must be great news for ISPs who now will get plenty of new customers who need broadband just to use google.

    My problem is I have a 26.4k connection (less than HALF 56k dial-up). And, no, I'm not cheap, I live where no broadband exists (not even satellite). So I have to move in order to do a web search? Great. The internet has gone from providing the people not in cities with the same library access they have, back to where you have to live in a city to get any info.

    We're just bounding forward, aren't we?

  44. Using Flash? by LifesABeach · · Score: 1

    I believe that it would have shown a level of greater software based intelligence, and licensing costs if Google have walked the path using SVG.

    1. Re:Using Flash? by fiannaFailMan · · Score: 1

      I believe that it would have shown a level of greater software based intelligence, and licensing costs if Google have walked the path using SVG.
      Don't tell me. SVG is going to be better than Flash and will be the Flashkiller we've all been waiting for? Any day now? Coming soon?
      --
      Drill baby drill - on Mars
    2. Re:Using Flash? by LifesABeach · · Score: 1

      I could be wrong, but what functionality does Flash have that is not a subset of SVG?

  45. I only need know one thing... by Anonymous Coward · · Score: 0

    What does the base url these bastards are served from look like? I want to add it to Adblock.

    -hamr

  46. Google: Do evil if it pays? by Futurepower(R) · · Score: 3, Interesting

    Google: Do no evil.
    is now changed to, "We want to be like the U.S. government."
    Google: Do evil if it pays more.

    In my opinion, this is the beginning of the end for Google, as the founders lose touch with reality and fly around in their huge corporate jets. If you want responsibility, don't depend on a billionaire to do the work.

    Eventually, there will be a new search engine with no Flash ads, and everyone will use that. Eventually, people will say, "Google? What's that?"

    The new profit-making Mozilla will probably try to get the U.S. government to ban NoScript and AdBlock Plus and FlashBlock.

    The problem with ads is not that I don't like advertising. The problem with ads is that they are nearly always stupid in some way. Some of the ads IBM ran on Slashdot were more than stupid, they were embarassing.

    Mostly, ads are written by people with absolutely NO interest in the product they are selling. I'm guessing that more than 50% of ads include at least some dishonesty. It is the ad makers that have given advertising a bad name.

    Larry Page and Sergey Brin, your usefulness to the world is coming to an end. Please find someone to carry on your original vision, and retire.

    1. Re:Google: Do evil if it pays? by aevans · · Score: 1

      No one pays for an ad to run if they don't approve of the content.

    2. Re:Google: Do evil if it pays? by WhatAmIDoingHere · · Score: 3, Interesting

      I think that murdering a human being is evil. I don't think that an easily blockable flash ad is evil. If you do, you must be living a pretty nice life.

      "Eventually, there will be a new search engine with no Flash ads, and everyone will use that. Eventually, people will say, "Google? What's that?""
      Do you think Google is a SEARCH ENGINE company?

      "The new profit-making Mozilla will probably try to get the U.S. government to ban NoScript and AdBlock Plus and FlashBlock."
      You're simply insane.

      --
      Not a Twitter sockpuppet... but I wish I was.
    3. Re:Google: Do evil if it pays? by binarybum · · Score: 2, Funny

      Flash ads killed my dog.

      --
      ôó
    4. Re:Google: Do evil if it pays? by DreadPiratePizz · · Score: 1

      Please stop with the whole EVIL mantra. Serving flash ads is not EVIL. Murder, rape etc are EVIL. Google might be doing something DUMB or LAME, but it's not EVIL.

    5. Re:Google: Do evil if it pays? by Anonymous Coward · · Score: 0

      Please stop with the whole EVIL mantra. Serving flash ads is not EVIL. Murder, rape etc are EVIL. Google might be doing something DUMB or LAME, but it's not EVIL.

      Damn right! Until Google is using child slave labor to serve up ads, killing puppies for profit, and raping your mom, they're not doing "evil." Which is great, because I hate when companies do that.

      Now if you'll excuse me, I have to finish sucking off my Sergey Brin Real Doll.

    6. Re:Google: Do evil if it pays? by nwbvt · · Score: 1

      "I think that murdering a human being is evil. I don't think that an easily blockable flash ad is evil. If you do, you must be living a pretty nice life."

      Well, by those standards, all the traditional bad companies like MS or SCO are not evil (at least as far as I know, Gates has never been accused of actually killing someone, though I'm sure there are those on /. who believe differently). Google gained a lot of publicity with their "Do no evil" slogan which implied a standard of evil that included companies like Microsoft. Now that they have apparently sold out, they can't go back and change that.

      And whats easily blockable for a die-hard Firefox user with ad block and noscript installed isn't easily blockable for the rest of the population who think that "E" on their desktop is a link to the Internet.

      "Do you think Google is a SEARCH ENGINE company?"

      Yes. Well, search engine and advertising. Those are their two proven areas in their company. And it appears they are going completely against the spirit of what made the later successful, specifically having ads unobtrusive and relevant.

      "You're simply insane."

      Actually, there is a growing tide of advertising based sites that have been protesting adblock. They have yet to push for the government to prop up their failed business plan, but I certainly wouldn't rule it out as a possibility. And Google's entire business model is based on advertising, so they will be killed if adblockers start blocking their ads (which will be the case if these flash ads become common).

      --
      Mathematics is made of 50 percent formulas, 50 percent proofs, and 50 percent imagination.
  47. Definition of evil by Anonymous Coward · · Score: 0

    www.dictionary.com

  48. What I think alot of you are missing... by raving+griff · · Score: 1

    ...Is that these aren't bad ads. How many of you have actually looked at their ad gallery yourselves? The ads are silent until you tell them not to be, don't animate unnecessarily, and provide content without having to actually go to the site. Now, I'm not saying that all of the developers of these ads are going to be as good at developing unobtrusive advertisements, but, from what I've seen so far, these ads are not bad.

    1. Re:What I think alot of you are missing... by Larry+Lightbulb · · Score: 1

      The important part is from what I've seen so far - many people liked Google for introducing unobtrusive text ads, but over time they've become less and less unobtrusive.

  49. Good: Firefox has extensions, but IE doesn't. by KWTm · · Score: 1

    The simple answer is that a lot of people are going to end up installing browser extensions that do the "click to run flash object" thing.

    Yea! More people to use Firefox!
    --
    404555974007725459910684486621289147856453481154 in hex is "You sank my Battleship?"
    [GPG key in journal]
    1. Re:Good: Firefox has extensions, but IE doesn't. by Kalriath · · Score: 1

      No, just more people using IE7Pro. People aren't likely to just switch browser on a whim unless Firefox can offer something HUGELY better. And don't say security, because it's obvious the average user doesn't care about that. Truth is, people see Firefox and think "slower than IE, looks different, nah".

      --
      For a site about things like basic rights, Slashdot users sure do like to censor "dissent".
  50. Konqueror... by betterunixthanunix · · Score: 2, Informative

    ...will load plugins on demand anyway (if you select that option). It can also block plugins for certain domains.

    --
    Palm trees and 8
  51. Wait... by thomas.galvin · · Score: 1, Funny

    I must be missing something... all I see is a bunch of stylized "F"s in boxes.

  52. Fine with me by Reality+Master+101 · · Score: 1

    I'm enthusiastically in favor of advertising, because something to has to pay the bills, and if a bit of screen real estate (within reason) that doesn't cost me anything buys the cornacopia of free content that's out there, then I like it.

    I actually prefer Flash ads, because they seem to be smaller and faster loading than gifs or jpgs.

    I only really get annoyed when some ad starts blasting sound at me. Those people should definitely be brought out in the public square and beaten.

    --
    Sometimes it's best to just let stupid people be stupid.
    1. Re:Fine with me by Kalriath · · Score: 1

      Then you want FlashMute (if you're on Windows. SURELY something similar exists for Linux) - it's a tool that prevents your browser making any sounds unless you explicitly click the little icon and untick "Mute". Works for Firefox, IE, Opera, and any other browser it recognises. Best part is that it doesn't just mute Flash, but also background music (myspace anyone?) and cruft like that.

      --
      For a site about things like basic rights, Slashdot users sure do like to censor "dissent".
  53. Flowers by Colin+Smith · · Score: 1

    Basically adverts for bees.

    --
    Deleted
  54. Is it just me? by entmike · · Score: 1

    I don't think the ads are that bad, personally. It's to the point that you will have to accept them just like TV commercials, so save the nerd rage for other things, IMO.

    1. Re:Is it just me? by PhxBlue · · Score: 1

      It's to the point that you will have to accept them just like TV commercials ...
      Like hell I will.
      --
      !#@%*)anks for hanging up the phone, dear.
  55. Why both? by Per+Abrahamsen · · Score: 2, Informative

    I installed Noscript on my new computer, and it seems to do everything FlashBlock did for me on my old computer. That is, replace any flash-animation with a button to start it.

  56. This could be the first and last straw by spyrochaete · · Score: 4, Insightful

    Google's served me very well over the years and I've preferred it because of the non-intrusive ads (that can be blocked with AdBlock and CustomizeGoogle). If, for some reason, I cannot block or opt-out of these Flash ads, then that will mark my permanent departure from Google.

    1. Re:This could be the first and last straw by hansamurai · · Score: 2, Insightful

      my permanent departure from Google. To where may I ask?
    2. Re:This could be the first and last straw by spyrochaete · · Score: 1

      Google has great results but they've always been severely lacking in the GUI. This is more useful than one might expect as it suggests alternative related searches, the ability to bookmark several results for later perusal, variable thumbnail sizes for image search, and much more. Check out live.com or ask.com for examples. The live.com image search is particularly impressive - far better than Google's.

      There are dozens and dozens of search engines out there and many of them simply harness Google's indices, presented in new ways. Google keeps on improving their algorithms, but at the end of the day does it really matter whether you're presented 300 or 300,000 results for your query?

    3. Re:This could be the first and last straw by anethema · · Score: 1

      Again, these ads are NOT for the google search engine. They are for people buying google adwords/advertisment.

      --


      It's easier to fight for one's principles than to live up to them.
    4. Re:This could be the first and last straw by Anonymous Coward · · Score: 0

      > To where may I ask?

      http://www.alltheweb.com/

      It just searches the web and gives results. No fuss.

      I haven't used Google in about three years, except for
      USENET search. And what an abomination that page is!

    5. Re:This could be the first and last straw by NoMaster · · Score: 1

      ... but they've always been severely lacking in the GUI.
      Ha!

      You're too young to remember even AltaVista, aren't you?

      --
      What part of "a well regulated militia" do you not understand?
    6. Re:This could be the first and last straw by spyrochaete · · Score: 1

      I was late to the party as I only had internet access around '94 (I was big into the BBS scene before that, starting at 2400 baud in '91), but I've been around the block. I used to use Infoseek and Excite. I used Yahoo in the mid-90's but only for their category directories, not for search. I've really only ever used AltaVista for Babelfish.

    7. Re:This could be the first and last straw by anaesthetica · · Score: 1

      my permanent departure from Google.
      To where may I ask?

      Canada, where everyone threatens to go when something happens that they don't like.

  57. If you allow with NoScript, you can block Flash. by Futurepower(R) · · Score: 1

    I didn't know that. I will try disabling FlashBlock.

    However, there are times when you allow JavaScript with NoScript, and you still want to block Flash.

  58. svg by BlueParrot · · Score: 1

    If they were really smart they would use static, silent, and small ( in file-size terms ) adds. SVG would be ideal. What point is there in adds if they annoy people so much they block them or get negative associations towards your company because of them ? Heck, if I were making these adds I'd make it EASY for users to avoid them should they want to. The last thing you want to do is to prompt users to install tools that nuke your adds on the assumption that will be highly detrimental to their browsing experience. If you are really good at what you make your users WANT to watch the adds, maybe by making them artistic, entertaining or otherwise worthwhile watching. There is more to advertising than being as noticeable as possible...

    1. Re:svg by imsabbel · · Score: 1

      Who would need svg?
      Everything svg does for a web-ad can be done with gif, too (nobody cares about scalability).
      They want ads with flash because they want to make blinking, interactive (fear the mouse-over) ,noisy, obnoxious adds.

      And seriously, 90% of all web users dont know what "flash" is.

      --
      HI O WISE PRINCE. WHT TOOK U SO DAM LONG?
    2. Re:svg by NoMaster · · Score: 1

      If they were really smart they would use static, silent, and small ( in file-size terms ) adds.
      They do that right now, don't they?

      advertisement
      -------------
      advertisement
      Oh, hang on, it's AdBlock Pro that's doing that... ergo, AdBlock is smarter than Google!

      ... maybe by making them artistic, entertaining or otherwise worthwhile watching.
      No such thing; ads are parasites on humanity's senses and emotions. Artistic or entertaining ads would be like a tick that paints seascapes, or a tapeworm that does stand-up comedy - artistic or entertaining, maybe, but ultimately it's still a fucking parasite...

      --
      What part of "a well regulated militia" do you not understand?
  59. Not installing the fucking flash plugin is great by Anonymous Coward · · Score: 0

    Why would any sensible person install the fucking cancer (aka flash plugin) in the first place?

  60. Re:Not installing the fucking flash plugin is grea by Palshife · · Score: 1
    --
    Attention deficit disorder is a complicated issue, spanning several major... HEY LET'S GO RIDE BIKES!
  61. Ad Blocking by damicatz · · Score: 1

    Looks like Google Ads are now getting blocked as well. I've never really understood marketers or the logic behind annoying and intrusive ads. Common sense would dictate that pissing people off is not very likely to sell products and in fact may do the exact opposite.

  62. lynx by Anonymous Coward · · Score: 0

    ...and that's why I will continue to use lynx for my web browsing.

  63. Great! by Brandybuck · · Score: 1

    Great! Another reason not to install Gnash! I've been Flash free for a long time, because Adobe/Macromedia will not support FreeBSD (and at one time even had a license forbidding the use of Flash on FreeBSD). I end up with a lot of sparse and blank webpages, but that just saves me on bandwidth.

    More Flash ads means less ads I have to see!

    p.s. It used to be that the Linux community derided Flash and sites that used Flash for navigation or content. Then they got their very own proprietary Flash plugin, and most opposition vanished. The Linux community embraced the closed proprietary standard enthusiastically. Shameful.

    --
    Don't blame me, I didn't vote for either of them!
    1. Re:Great! by fiannaFailMan · · Score: 1

      I take it you're not a YouTube fan.

      --
      Drill baby drill - on Mars
    2. Re:Great! by Brandybuck · · Score: 1

      Nope! I have no idea what all the hullaballoo is, because I'm not able to use that site. But apparently it's so cool that many Linux users would willingly abandon the precepts of Free Software so they can use a closed proprietary plugin to watch some ghey whinger scream his throat raw about Britney for five whole minutes. :-)

      --
      Don't blame me, I didn't vote for either of them!
  64. The problem is that there is a disconnection... by Futurepower(R) · · Score: 1

    The problem is that there is a disconnection between the marketing department of most companies and the people who make the products. The marketing department makes the decisions about marketing, and those who do the work feel uncomfortable telling the marketing department that they don't like the ads.

  65. What about dogpile? by Ayanami+Rei · · Score: 1

    I thought it was supposed to give you the best of all worlds - is google more accurate and targeted?

    --
    THIS THING CAN TURN ON A DIME, MACROSSZERO STYLE ALSO FUCK BETA, ~NYORON
  66. Not as bad as it looks by Xentor · · Score: 5, Informative

    I just read over the guidelines that an above poster linked ( http://adwords.google.com/support/bin/answer.py?answer=66136 ), and I don't think this will be as bad as everyone is saying...

    First off, it looks like these will be ads on other peoples' sites, not on your search results. It can be used in addition to that "AdWords" thing, or "AdSense", whichever one it is... You decide to advertise on YOUR site, and you get banners from Google, the same way you would get embedded keyword links.

    In addition, they're making some nice, strict rules. Here are some of their restrictions:

    * No more than 50k in size unless the user interacts with it (Then it can load more)
    * No more than 15 seconds of animation
    * No popups or javascript alerts
    * No cookie usage (Not even Flash's version of local storage)
    * Must clearly show the company/product being advertised, not just some random crap
    * No sound or fancy cursors unless the user interacts with it

    (Hopefully that entails clicking on it, and not just accidentally moving your cursor over it on the way to the link you want)

    I would hope they're enforcing these rules by requiring the source file instead of just the compiled SWF, or at least have some kind of checks for stuff like this... But I don't see how this is any worse than the banners we have now. Granted, I'd prefer less banners and more text ads, but if the market has determined that animated banners are necessary, then at least Google is keeping a close eye on theirs.

    --
    "The amount of intelligence on this planet is a constant. The population is growing." -Cole's Axiom
    1. Re:Not as bad as it looks by startling · · Score: 1

      But is this the thin end of the wedge?

    2. Re:Not as bad as it looks by bit01 · · Score: 3, Interesting

      "Half bad" is not the same as "not bad". Stop pretending it is.

      And what on earth makes you think this isn't going to get worse in future? This change is itself worse than previous when flash wasn't used. Despite what you claim.

      Google, like most large scale marketers, is just boiling the frog. They are going slower than many but they're still doing it.

      This is not particularly ethical behavior, whatever marketers might claim.

      ---

      Advertising pays for nothing. "Advertising supported" just means you're paying twice over, once in time to watch/avoid the ad and twice in the increased price of the product to pay for the ad.

    3. Re:Not as bad as it looks by Archades54 · · Score: 1

      considering i regularly have 50-100 tabs open, 100-500meg used by firefox, I can forsee the memory usage going up and up and i surely hope it doesn't eat up more and more cpu.

      I have adhd, every link looks pretty and I must read read read click click click and within 20 minutes i have so many links open to read...

      --
      If your neighbours roof is flying past your window, you know it's cyclone season.
    4. Re:Not as bad as it looks by NoMaster · · Score: 1

      * No more than 50k in size unless the user interacts with it (Then it can load more)
      That's still ~ 50 x as large as a text ad, and so sucks up ~ 50 x the bandwidth and download time.

      * No more than 15 seconds of animation
      That's still 15 more seconds than a text ad, or no ad at all.

      Sorry, were you supposed to be pointing out the pluses?

      ... but if the market has determined that animated banners are necessary ...
      Well, that's the thing, isn't it? The market hasn't determined jack shit; someone has determined they can exploit the market by exactly that much; that people will put up with exactly that much more while somebody else reaps the benefits.

      If that's fine with you, consider this: a tapeworm doesn't take that much nutrition from your body overall, and causes no problems or discomfort for > 95% of people. A cold virus only affects you for about 7 days; if you get a cold every year that's still less than 2% of your entire life. So why don't we just let them live and thrive?

      --
      What part of "a well regulated militia" do you not understand?
    5. Re:Not as bad as it looks by Keldi · · Score: 1

      Seriously, people, intrusive advertising is never going to go away. Neither is prostitution. Google is the brothel that tests its hookers and johns for STDs before letting them bump uglies. Doesn't matter whether you wear FlashBlock(tm) brand rubbers or not, the ads will still be there for everyone else. Any attempt to make a safer environment is worthwhile.

      "But they're still (exchanging sex/displaying animated ads) for money! They're evil!"

      Go ahead and take the "high ground" if you want; they're still more morally sound than their competitors, and I'd much rather people did business with Google than any of the current flash distributors.

    6. Re:Not as bad as it looks by Xentor · · Score: 1

      The point I'm trying to make is that we're already stuck with animated banners. Google can't change that, at least in the short term.

      Your argument is that we're choosing between text ads and banner ads. That's just not the case. I agree that banner ads suck, plain and simple. They are a problem, and Google is trying to reduce and control the problem because they know they can't eliminate it...

      Current situation: Banner ads all over the place, stealing XX% of your bandwidth and annoying you with popups.

      Ideal situation (Realistically): Text ads only
      (Not bloody likely to happen)

      Google's idea: Banner adds stealing (XX-YY)% of your bandwidth, not blasting sounds in your face ("Congratulations! You've just won a free-- SHUT UP!"), not popping up giant ads over the article you're trying to view.

      So, let's go with your cold analogy, since it applies better than the tapeworm analogy (Tapeworms can be removed. You try removing every banner ad on the web)... We can't cure it, but some magical company has figured out a way to reduce the time a cold affects you from 7 days to 2 days. Are they "Good" for helping, or "Evil" for not curing it completely?

      --
      "The amount of intelligence on this planet is a constant. The population is growing." -Cole's Axiom
  67. Re:If you allow with NoScript, you can block Flash by Anonymous Coward · · Score: 1, Informative

    In the options for NoScript, under the Plugins tab, check "Apply these restrictions to trusted sites too" and make sure the checkbox for flash is checked too. If you do this, then you can allow javascript for a site, but Flash content will be blocked and replaced with a box with the NoScript logo in it. You can click on the box with the NoScript logo to allow the Flash if you want to.

  68. Re:If you allow with NoScript, you can block Flash by RpiMatty · · Score: 1

    It can do that.
    It will let the javascript run, but still show the NoScript logo on a flash, or other plugin. You must click it and click ok to run it.

  69. This is the way the Internet ends... by Bieeanda · · Score: 2, Interesting
    ...not with a flash, but with a widget.

    I can't be the only one who thought that Konfabulator (now something Yahoo) widgets and their ilk were a terrible waste of system resources, and I certainly can't be the only one who rolls their eyes when a Facebook acquaintance turns out to be a vampire, zombie, ninja or viral marketer who wants to bite/fuck/sell you something so that you can bite/fuck/sell things to all of your other friends. This is just taking shit to an all new, cynical level of manipulation.

    While I'm here, what the fuck is this: 'Truly useful applications incorporating data feeds, maps, images, audio, video, Flash, HTML or JavaScript in a single creative.' A single creative. A single creative what?

  70. To quote Penny Arcade: by Anonymous Coward · · Score: 0

    "Dreamcast^H^H^H^H Google, NOOOOOOO!"

  71. nice fud buddy. by oni · · Score: 1

    persistent data in flash is only available to the domain that stored it. In other words, if a flash app that you downloaded from www.yousuck.com saves data, it cannot be read by a flash app you download from www.noseriouslyyousuck.com. So the truth is, flash is better for you in terms of privacy than are standard browser cookies.

    But wait (you're probably thinking) if google is serving every ad, then the domain is always google and google can then track where you're going!!

    That's true, and also irrelevant. If google is serving every ad then guess what, google can just look in their webserver logs for your IP address. So flash does nothing for them. The privacy issue with cookies was **interdomain** cookies. Flash has nothing like that. I wish it did actually. It's a pain in some cases. I do some coding in flex and, by default, flash wont even so much as hit a webservice from another domain. Adobe really locked it down.

    So anyway, the bottom line is that google isn't going to get any more information about you from flash than what they get anyway from their webserver logs. So chill out.

    1. Re:nice fud buddy. by rg3 · · Score: 2, Informative

      persistent data in flash is only available to the domain that stored it. In other words, if a flash app that you downloaded from www.yousuck.com saves data, it cannot be read by a flash app you download from www.noseriouslyyousuck.com. So the truth is, flash is better for you in terms of privacy than are standard browser cookies.
      Browser cookies also work this way in most cases. Remember that option saying "Only accept cookies from originating server"? Flash "cookies" work like that. They are not better, as you suggest. They are the same.

      But wait (you're probably thinking) if google is serving every ad, then the domain is always google and google can then track where you're going!!
      Exactly. The URL for an ad depends on the ad. Google may be serving all the ads from its domain, yet the ad URL could let Google perfectly track the site you are visiting.

      That's true, and also irrelevant. If google is serving every ad then guess what, google can just look in their webserver logs for your IP address. So flash does nothing for them.
      Hahahaha! Don't make me laugh. Flash does nothing? Let's check what they can do that their webserver logs can't do... first, it lets them track you from sites you visit without accessing from their websearch. Second, they can know which sites you actually visit. Third, they don't have to depend on your IP address. They can know who you are by storing a unique identifier like they did with the infamouse Google cookie that lasted until year 2038. And that identifier crosses IP addresses. Better yet, when you clean your browser cookies, a potential flash cookie isn't deleted. Better yet, if you change browsers and the flash plugin is installed in all of them, the cookie crosses browsers.

      This is not FUD. This is something that _may_ be done. I only wonder if they will start doing that. I hope not, but I'm not spreading FUD. This is a pure technical capability available _now_. They _can_ use it if they _want_.
    2. Re:nice fud buddy. by Anonymous Coward · · Score: 0

      The problem is a site can use browser and flash cookies. If you delete one, it can read the other and reset the one you deleted. Unless you delete both at the same time, it can track you indefinitely.

  72. It's not my definition. by Futurepower(R) · · Score: 2, Interesting

    I'm just using the Google founder's definition of evil. They used that insight to make their search engine by far the most popular.

    I can't remember the name of the search engine I used before Google, but it was terrible with ad abuse.

    1. Re:It's not my definition. by 666999 · · Score: 1

      I'm just using the Google founder's definition of evil. They used that insight to make their search engine by far the most popular.


      I would disagree and say that their search engine became the most popular because of its clean interface, which it retains to this day. (along with better-than-average results) It had nothing to do with their slogan.
    2. Re:It's not my definition. by Oktober+Sunset · · Score: 1

      I think it was the application of the slogan meant to them which was the important part, they defined pestering users with crap and totally selling them out to advertisers as evil, and so they kept their pages free of intrusive ads and orientated to what was best for users not advertisers.

  73. I don't see it. by creativeHavoc · · Score: 1

    I don't see the problem here. How is this something that makes google evil? You keep coming back to slashdot even with their flash ads they serve to you. Is slashdot evil?

    There is so much incorrectness in the comments with this story. More than usual. Google is not putting these ads on their search result pages, they are not forcing adsense users to display these ads. It is up to web site owners to decide what types of ads they want to show. Just like the image ads. Google is offering an additional service to the people who pay them money/generate them money, not creating a disservice to its users.

    There would not be half the sites you like to visit if it were not for the advertising abilities on the internet today. Read up on it.

    --
    insight through the mind
  74. Google Jumped The Shark by Anonymous Coward · · Score: 0

    Well, this seals the deal. We knew someday small text ads would not allow them to get the growth that they wanted, and they too would push annoying ads like Yahoo once needed to move to. How long until we pull up the Google main page and there's a Chevy ad that covers the text box until we hunt around for the "close" button?

    Thankfully, there's no end in sight to the number of companies VCs are willing to fund, so we'll probably end up with a better search engine eventually from some upstart. They won't advertise until they get market share. Rinse... repeat. I love the internet business.

  75. Install flashblock anyway by Xtifr · · Score: 1

    Sites will often do a Javascript test to see if your browser is claimed
    to be Flash-capable. If so, your browser is sent Flash code for the
    advertising. If not, it's sent animated-GIF equivalent advertising.

    Installing the FlashBlock extension causes Firefox to (1) claim to be
    Flash-capable [...]

    http://lists.balug.org/pipermail/balug-talk-balug.org/2006-June/003771.html

  76. no flash here by wikinerd · · Score: 1

    I have no flash on my Debian box, and I hardly ever had any problems. I hardly ever notice its absense.

    One more reason to not install Flash, or uninstall it if you have it.

  77. Ads are not content. by colourmyeyes · · Score: 4, Insightful

    Designed to act more like content than a typical ad,
    This sure reads like an admission that ads aren't content (at least "typical ads").

    My feeling on ads is nicely summed up by banksy:

    Any advertisement in public space that give you no choice
    whether you see it or not is yours. It belongs to you.
    It's yours to take, re-arrange and re-use.
    Asking for permission is like asking to keep a rock someone just threw at your head. (emphasis mine)
    --
    My grandmother used anecdotal evidence all the time, and she lived to be 120 years old.
  78. In related news, Firefox Adblock Noscript usage by WillAffleckUW · · Score: 1

    was suddenly spiking for those getting those animated flash ads that drive users crazy.

    Thanks for helping us kill IE, Google!

    --
    -- Tigger warning: This post may contain tiggers! --
  79. Re:Great! (YouTube implications) by WillAffleckUW · · Score: 1

    I take it you're not a YouTube fan.

    The nice thing about the popular Firefox extensions of Adblock and NoScript is that they can be told to permit certain sites or subsites or redirects by pattern and not others.

    Sites that abuse flash get it turned off by me. Sites that don't I usually let alone.

    --
    -- Tigger warning: This post may contain tiggers! --
  80. Google's ads were a trojan horse by suv4x4 · · Score: 1

    So in retrospect, how are Google Ads better than other ads. We have now images, animated GIF-s, videos, and Flash banners.

    Looks like Google reintroduced the same old type of banners we all hated, while riding on the inertia by their initial introduction of text ads.

    Tell me this: why they still only show text ads on their own site? Is it possible they perfectly realize how much worse the other types of banners are, but keep pushing them for revenue to 3rd parties? Hypocrisy.

    It was a trojan horse, to take over the advertising market. This gained them enough cash to buy out other big banner networks (DoubleClick) and now they're bigger than ever.

    Enjoy, the wolf in sheep's clothes.

  81. Flash ads + H.264 = Processor and power wasting by Via_Patrino · · Score: 1

    Flash now supports H.264 which is a power hog codec. Imagine that kind of video endlessly playing on your screen while you're just reading a text. Your processor and power being wasted for nothing.

  82. Micromanaging sex. by Anonymous Coward · · Score: 0

    "Sorry, but anything that moves without my prompting it is a distraction and will be blocked."

    Well there goes your sex life.

  83. I installed Flash once... briefly. by jonadab · · Score: 1

    This was back in the Mozilla 0.9.x era, roughly. I installed the Flash plugin, because a friend recommended it and claimed that it was useful. Then I did some regular browsing, and I think it was maybe twenty minutes later, maybe an hour at the outside, when I uninstalled Flash.

    When the Flashblock plugin became available for Firefox, I thought maybe I'd give Flash another try, but IIRC the port (or one of its dependencies maybe) was broken with a note from the FreeBSD security team, something to the effect that there was a known unpatched security-relevant bug, and I kind of shrugged and didn't pursue the matter further, because I can think of a LOT of things I'd rather spend time on than getting Flash installed.

    Consequently, Flash-based advertisements will not soon be making an appearance on my screen.

    OTOH, I'm pretty much an edge case, in that my eyeballs are probably not that valuable to advertisers anyway.

    --
    Cut that out, or I will ship you to Norilsk in a box.
  84. Re:How are these different than any other site's a by anethema · · Score: 1

    Just curious what made you think any of this is going on googles search page. This wont change google interface a bit.

    These are the ads they sell for other people's pages. Many pages already have flash ads, at least these will be context sensitive flash ads.

    --


    It's easier to fight for one's principles than to live up to them.
  85. they are not by gzipped_tar · · Score: 1

    Flash simply sucks. I mean ALL flash and flashing and falsh things anywhere.

    --
    Colorless green Cthulhu waits dreaming furiously.
  86. Flash ads are not evil! by TheVelvetFlamebait · · Score: 1

    They're just another way of paying off running costs for web pages. They just happen to require more patience from you, which would offset potentially higher running costs. You don't have to visit the site and view them. There are plenty of alternative web sites out there that have no flash ads (or even no ads), but they may not be quite the same quality or have the same upkeep than the sites with richer sources of ad revenue. When there's so much consumer choice possibility out there, how can you imply that flash ads are evil?

    --
    You know, there is a difference between trolling and pointing out the flaws in your reasoning. Just saying.
  87. bye, webstandards by namekuseijin · · Score: 1

    welcome Flash, Silverlight and whatever f*cktard newfangled proprietary tech is spreading in the web to make ads money...

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    I don't feel like it...
  88. PROTIP: We block ads because they're annoying. by Anonymous Coward · · Score: 0

    Any online advertisers reading need to understand WE DON'T SURF THE WEB TO INTERACT WITH YOUR AD.

    We surf to access content online... stuff that we actually want to read and pay attention to.

    We're very good at spotting enticing items in our peripheral vision.. we've been doing it for hundreds of thousands of years (or 6000 if you like that version..). We don't need you to make it bounce, shake and jiggle, make funny (read: annoying) noises or play games with us. If we don't want the product, we won't go to the site, or buy it however entertaining your ad may be. If you continually try to act as a roadblock to us enjoying the content we're accessing, we'll continue blocking your ads and regarding you as a nuisance, because that is the experience you are providing to us. If persist with this jackassery, the more creative and malicious among us may start to find you a juicy target. You asstunnels are doing your clients a massive disservice by continuing down this path - you threaten their online business and the entire ad-based revenue model by serving ads so fucking irritating that we'd rather block them. Stop it!

    xoxoxox
    Love, Terry.

    1. Re:PROTIP: We block ads because they're annoying. by crimperman · · Score: 1

      Any online advertisers reading need to understand ...

      Don't hold your breath on that one.
  89. The biggest effect of Flash ads is annoyance. by Futurepower(R) · · Score: 1

    I agree that Flash ads are, in themselves, not evil. However, few people have even the skills necessary to do good stationary graphics. Almost no one has the ability to do moving pictures that tell a good advertising story, apparently.

    So the biggest effect of almost all Flash ads is annoyance. Pay money to annoy prospective customers? That is a business method for those who want to sink their companies.

    Want an example? Look at the Nike web site. That site is so bad it puts an upper limit on the intelligence of Nike top management. Or, maybe it puts an upper limit on their age, which can't be more than 14, and emotionally damaged from having a bad childhood.

    With JavaScript turned off, there is nothing on the Nike web site, just a blank screen. When you turn on JavaScript, you see... something loading. It's Flash. A short video with loud sound begins playing. I don't know the point of the video, but it is embarassingly without humanistic sensibility. I suppose it tries to appeal to angry women by being anti-male.

    That's Flash. Somewhat evil because it abandons web standards. More evil because it is used stupidly to irritate prospective customers.

  90. As long as by ajs318 · · Score: 1

    As long as I can block them, I really don't care.

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    Je fume. Tu fumes. Nous fûmes!
  91. What are you saying? by HalAtWork · · Score: 1

    "Half bad" is not the same as "not bad". Stop pretending it is.

    Maybe what google are trying to do is replace the annoying flash ads that are currently on the web with these versions. I would certainly find them less annoying. If they want to make their ads less annoying so people stop wanting to use adblockers, that's fine with me. I can still block them if I want, but if I'm surfing on a PC where I can't install any software, I'd much rather be browsing a site with google-spec'd flash ads rather than normal annoying ones.

  92. Re:Great! (YouTube implications) by crimperman · · Score: 1

    Flashblock is very good for this. I just avoid the flash bit and read the rest. If they haven't *got* any other form of content - I leave.

  93. you forgot one by crimperman · · Score: 1

    7. desiring sharks with lasers on their heads.

  94. What flash ads? by Sublmnl · · Score: 1

    Is it just me or has anyone even witnessed these flash ads? I use Google regularly and I have honestly never seen an advert. Perhaps I am just immune and have learned to completely ignore anything that doesn't pertain to my relevant search.

    I even tried a a few searches even after I read this article and I do NOT see the advertisements. Like many web jockeys I think that we have been conditioned to simply ignore ads. Is this really a problem? If so I have not, in the least, been affected.

    Sure I want Google to "Do no harm," but they are a "for profit" company. Is it any surprise they are trying to subsidize their search engine? If you equate diminutive advertisements with "doing harm," then you have forgotten that we live in a capitalist country and that things are not soon likely to change. Get used to it. I may not like it---but I have learned to adapt.