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Apple Platform Lock-Ins, A 3rd Party Dev's Opinion

Iftekhar writes "Wil Shipley, of Delicious Monster fame, has written a very candid essay on what he perceives as Apple's growing trend toward platform lock-ins. He writes: 'Why is the iPhone locked to a single carrier, so I can't travel internationally with it? There's really only one viable reason: Apple wanted a share of the carrier's profits, which meant giving AT&T an exclusive deal. Which meant, we get screwed so Apple can make more money. It's that simple. [...] As Apple gets more and more of its revenue from non-Mac devices, they are also getting more and more of their revenue from devices that simply exclude third parties. Consumers suffer from this. We suffer from increased prices and decreased competition and innovation. We suffer so Apple can make a few more bucks, when Apple is clearly not hurting for money.'"

15 of 411 comments (clear)

  1. So let me get this straight... by ZipR · · Score: 5, Insightful

    Apple is a company that's trying to maximize its profits? Wha????

    1. Re:So let me get this straight... by weirdcrashingnoises · · Score: 5, Insightful

      It could be argued that alternatives (some being less "harmful" to consumer) would actually be better at maximizing profits, than using lock-ins.

      --
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    2. Re:So let me get this straight... by Divebus · · Score: 5, Insightful

      Customers are suffering? I've been suffering under Apple for many years and intend to continue, if you call that suffering.

      iPod: Show me another company that develops an enormously popular product then continuously replaces it with major functional extensions and increasingly sexy devices in the face of almost no competition.


      Show me another company with this kind of popular product that doesn't try to leverage the RIAA against its customers. If it was up to any other company, we'd be paying between $2.50 and $4.50 for legal music downloads and be able to listen to them three times - just like the RIAA wants. Oh... wait... no, we'd be getting music from all the torrent sites instead. All of it.


      If anything, Apple is holding the prices down for mainstream music and allowing fair use of music like no other company - and at the same time showing the music industry how to keep EVERYONE from stealing from them. Apple is helping the artists in spite of the RIAA "cut open the golden goose" business model. They even host buckets of indie labels on ITMS.


      However, the original model of encrypted music downloads is now harming the ability to move directly to other music playing devices. That's changing too - if only the record labels would lift the contractual requirement of encryption. Meanwhile, exercise your ability to move the music around with the pathways supplied by Apple in spite of the RIAA protests.


      Even sticking to their guns in the computer industry, Apple is slowly getting noticed as a better choice than Windows. They could have sold out to the mainstream Lemmings but OS X users are almost universally much happier with their machines than Windows users. It's all about principal.

      Customers suffering indeed.

      --

      Most of the stuff on /. won't survive first contact with facts.
    3. Re:So let me get this straight... by drcagn · · Score: 5, Insightful

      Note: I am a huge Apple user; my music player is an iPod, my laptop is a MacBook, and I've stopped building custom PCs so I could buy Apple hardware.

      The iPod is a great mp3 player, but the reason Apple continues to innovate (which it hardly has, except in the case of the iPhone) is not from the kindness of The Steve's heart. Apple does have competition: itself, and if Apple wants to keep selling iPods, it has to innovate against its last generation of players. Oh, and trust me, if we were still stuck in iPod generations of the past, such as before the photo/video support and color screen, there would have been a real "iPod Killer" already.

      Apple has kept prices down and the MAFIAA at bay because its in their advantage if they do. They would prefer to sell a lot of cheap music and make less money per song than they would to sell expensive music, make a little money, pay off the MAFIAA, and then have their music store bomb because of the prices.

      Apple in my opinion is a much better choice than Windows or Linux. I've been on Windows since 3.11, I switched to Mandrake Linux and Gentoo Linux for months, and I had used OS X for months. I eventually switched to OS X and I think OS X makes it worthwhile to stick around with Apple's little annoyances. Yes, Apple is expensive, but if you pay, it Just Works, and that's something I haven't seen anywhere else. But I'm not going to defend some of the shifty shit that they do to make us pay more or lock us in.

      --
      Scorta futuere amo!
    4. Re:So let me get this straight... by MacDork · · Score: 5, Interesting

      It could be argued that alternatives (some being less "harmful" to consumer) would actually be better at maximizing profits, than using lock-ins.

      it could be argued that you are not the ceo of apple and nor do you have to answer to shareholders.

      It could be that the CEO of Apple was quoted in Businessweek magazine saying almost exactly the same thing GP just said:

      Q: How did Apple recapture its innovative spark?
      A: I used to be the youngest guy in every meeting I was in, and now I'm usually the oldest. And the older I get, the more I'm convinced that motives make so much difference. HP's primary goal was to make great products. And our primary goal here is to make the world's best PCs -- not to be the biggest or the richest.

      We have a second goal, which is to always make a profit -- both to make some money but also so we can keep making those great products. For a time, those goals got flipped at Apple, and that subtle change made all the difference. When I got back, we had to make it a product company again.
  2. Duh by DogDude · · Score: 5, Insightful

    What an astute essay! Of course, it's about 20 years late, but hey, better late than never, huh?

    Apple has been actively engaging in hardware/software lock-in for 20+ years. Nothing has changed other than this one particular person has started to remove his head from his ass. Yippee.

    --
    I don't respond to AC's.
  3. Same reason as hardware lock in by Oz0ne · · Score: 5, Insightful

    Apple when dealing with third parties loses some control over the experience of using their devices.

    They want to minimize this. It's bad enough they have people perceiving the iphone to have problems because of cell service outages, ridiculous billing from at&t, awful customer support at AT&T, etc. Imagine if they were having to fight that battle on more than one front?

    It's silly, because it's not apples fault, but everyone (average consumer) will relate the bad experience to apple even if they are one of the more clear thinking ones.

    Since their inception, they've kept control of their hardware, ensuring a consistent and good experience on their computer. This is their strength over microsoft. This is their strength over Dell. They can give you a good experience and manage it. They don't have anyone else to blame!

  4. Oh, for the love of Jebus by noewun · · Score: 5, Insightful

    There's really only one viable reason: Apple wanted a share of the carrier's profits, which meant giving AT&T an exclusive deal.

    Oh, Lord. Please point out to me the place in the U.S. where it's easy to buy an unlocked phone and take it from carrier to carrier, cause I'd like to live there. Then maybe I could cancel my contract without an early termination fee and sign up to another carrier without signing a contract. Look, Apple does some stupid shit, but blaming them for the terrible and non-competitive state of the U.S. cel phone industry is just plain stupid. We have, IMO, a de facto telecommunications monopoly in this country, and the reasons for that are a whole lot more complicate than 'Apple is teh sux0r!' The whole essay reads like someone who lives a fair distance from logic. And then there's this:

    But recently, well... the generous view would be that Apple's screwing up. . .

    No, the view among a small percentage of Slashdot posters and some people with blogs is that Apple's screwing up. The view of most rational people is they're doing just fine. Why didn't he just call the essay "I Hate Apple"?

    --
    I am a believer of momentum and curves.
    1. Re:Oh, for the love of Jebus by kamapuaa · · Score: 5, Informative
      In the US, you can easily buy an unlocked phone (Amazon or EBay are good places to look), and any carrier will sell their services without a subscription plan, although they won't advertise it - it's mandated by law. It's also mandated by law that you can hold phone numbers when switching between carriers.

      When I'm in the US, I use an unlocked cell phone bought in a foreign country, and a local GSM card, it's easy. The only thing to watch out for is that the US uses 850&1900 Mhz GSM, most countries use 900&1800. So make sure the phone is at least tri-band, or better yet quad-band.

      Really there's nothing difficult about getting an unlocked phone in the US, it just isn't well advertised. And really it's not a bad deal to get the phone bundled with a long-term contract, if you're going to have to have a cell phone anyway.

      --
      Slashdot: providing anti-social weirdos a soapbox, since 1997.
  5. keep it in perspective.... by User+956 · · Score: 5, Insightful

    As Apple gets more and more of its revenue from non-Mac devices, they are also getting more and more of their revenue from devices that simply exclude third parties. Consumers suffer from this.

    I wouldn't refer to anyone that can afford a $600 phone as "suffering".

    --
    The theory of relativity doesn't work right in Arkansas.
  6. Essay doesn't mention the worst part by mfender9 · · Score: 5, Funny
    I'm surprised the essay doesn't even mention the worst part, which is how Apple is forcing people at gun point to buy their products, so even though there are all of those other options on the market, you have no choice but to be locked into Apple's platform decisions against your will.

    Wait...

  7. Re:Sounds like Microsoft by aristotle-dude · · Score: 5, Insightful

    Didn't some judge say that kind of behavior was illegal? Apple has a monopoly on a key business device? Really? Is Apple trying to keep out other cell phone makers out of the market? Are they trying to control a hardware platform/device they did not create? No. Just as with consoles, the maker of the device makes the rules and if you don't like those rules then don't buy the device.
    --
    Jesus was a compassionate social conservative who called individuals to sin no more.
  8. If you don't like it by LehiNephi · · Score: 5, Insightful

    If you don't like it, don't buy it. If you're a 3rd party developer, then don't develop applications for it. Vote with your wallet. Nobody is forcing you to buy the iPhone. Go buy a different smartphone that allows 3rd-party apps.

    "Consumers suffer from this. We suffer from increased prices and decreased competition and innovation."

    This might actually make sense if this were a necessity of life, but this is a luxury item we're talking about. I give this a big fat "SO WHAT?" What Apple decided to do with the iPhone was a business decision. Business decisions are made based on the potential to make the company money, either in the short- or long-term. Making customers happy is only important to a company when doing so will help the company make money. If a company makes its customers happy but doesn't make a profit, its competitors will drive it into the ground. This is the whole basis for capitalism: if you don't like one company's product, take your money elsewhere. Besides, everyone was warned well in advance that the iPhone would be closed to third-party apps. There was no surprise. Now, if the iPhone had originally allowed 3rd party apps, and then through an update removed that ability, then you would have a cause to complain.

    But the whining I hear day after day about "oh no, the iPhone doesn't do [insert pet feature]! Woe is me!" has long passed the point of "annoying". Face it, even if all the current complaints about the iPhone were resolved, we'd find something else to complain about.

    The instant I heard "We suffer so Apple can make a few more bucks, when Apple is clearly not hurting for money," the article lost all credibility. Nobody is making you suffer. And so what if they have money? Do you know where that money goes? Let's see...it goes to paying all the people who work for the company. It pays the CEO a big fat paycheck, which he then spends on yacht, which creates jobs. Or he invests it, which means that the money goes to fund some other project or initiative which gives other people jobs. Money sitting in a pile does a company no good.

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  9. Re:You know what? by astrashe · · Score: 5, Insightful

    That was pretty much my reaction to it as well.

    If you want freedom, go with open source. Write code for linux phones, support that ecosystem, make them better. But don't whine about Apple being what it is.

  10. Re:Apple == MicROsoft? by Bemopolis · · Score: 5, Funny

    Apple's just Microsoft in cooler clothes. Where does the personification of Linux fit in those clever commercials? Oh, right -- it doesn't fit in a 'commercial' at all.
    Sure, if by 'cooler clothes', you mean a shirt with the proper number of sleeves, and on opposite sides of the shirt; pants that don't have a hole in the crotch, so you aren't a virus magnet whenever you use a chair; and shoes of the correct size that, when you try to put them on, don't ask 'You are trying to don footwear. Cancel or Allow?'

    And, as for where the personification of Linux is, sadly those commercials were not shot in someone's parents' basement.
    --
    "I guess the moral of the story is, don't paint your airship with rocket fuel." -- Addison Bain