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Google As The Next Microsoft?

theodp writes "In this week's missive, Robert X. Cringely argues that Google is starting to look a bit like Microsoft. The search giant is learning too well from the master, says Cringely, noting that Google's launch of Goog-411 after taking a long look at investing in or acquiring Free411.com under an NDA is straight out of an old Microsoft playbook. Cringely goes on to note that Google has a problem with algorithmic optimization gone mad (seconded by Newsweek), which is wreaking havoc on some AdWords customers who may find themselves out of business before they can get Google to do the right thing. Cringely concedes that Google's inability to follow through because of IT failings may not have been learned from Microsoft — it may just be an inevitable part of having an IT monopoly."

235 comments

  1. A monopoly? by cmorriss · · Score: 5, Insightful

    Google has anything but a monopoly. The search business can easily go to an engine that performs better. Google has most of the market share because they are quite simply the best at performing searches.

    Microsoft on the other hand plays in a completely different arena. Switching from one OS to another is nearly impossible for many users and at least difficult for most.

    No, Google has a long way to go before they become anything like Microsoft, no matter what their tactics may appear like.

    --
    10 minutes working on a sig. What a waste.
    1. Re:A monopoly? by Hemogoblin · · Score: 3, Interesting

      Well, Google isn't just a search engine anymore. Yes it's their core business, but they're definately branching out into other areas. It is perhaps arguable that they're developing into a monopoly for online advertising.

    2. Re:A monopoly? by BlueCodeWarrior · · Score: 3, Funny

      ...and you already addressed this point. Excuse me, I can't read.

    3. Re:A monopoly? by worst · · Score: 3, Informative

      Google has anything but a monopoly.

      They have a much stronger hold on the advertising market, where the product is not search but AdWords. Customers are businesses, not people looking for information.

      If > 50% of your business comes from AdWords, switching away from it might be the end of your company...

    4. Re:A monopoly? by tokul · · Score: 1

      How many times a day you search for something in google? Can you use other search engine and stop using google?

      How many urchin cookies you have in your browser?

    5. Re:A monopoly? by cmorriss · · Score: 2, Insightful
      They have a much stronger hold on the advertising market

      Google's hold on the advertising market lasts only as long as they bring hordes of searchers to the companies that advertise. As far as I know, Google is not the only company that provides an AdWords form of income. If the number of searchers drop to a certain level, they will simply switch to whichever search engine takes over.

      Again, none of this is as difficult as getting everyday users to switch to a new OS.

      --
      10 minutes working on a sig. What a waste.
    6. Re:A monopoly? by Anonymous Coward · · Score: 0

      Yeah and Google would have a tough time using their market share to force you to use google. You could switch to other search engines pretty easily.

      If you tried to switch operating systems, you'd have a tough time using the same software.

    7. Re:A monopoly? by Enderandrew · · Score: 4, Insightful

      Most large companies diversify. That doesn't make you a monopoly, nor does the size of a company make you a monopoly.

      A monopoly means you completely own a set market.

      Microsoft isn't a monopoly because they have so many divisions of their business. They are a monopoly because their OS completely dominates the market, and because they practice illegal tactics to ensure it does.

      Google doesn't even dominate the search or advertising markets.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    8. Re:A monopoly? by BlueCodeWarrior · · Score: 4, Funny

      Didn't know that I could flamebait myself... I wonder who would win in the resulting war?

    9. Re:A monopoly? by x_MeRLiN_x · · Score: 2, Insightful

      [Microsoft is] a monopoly because their OS completely dominates the market, and because they practice illegal tactics to ensure it does.

      That's not the case. A monopoly can exist because a particular government explicitly hands control of a certain market to one company. A monopoly can exist within the law.
    10. Re:A monopoly? by Enderandrew · · Score: 3, Informative

      There are multiple definitions of a monopoly, so I was trying to cover both bases. There are natural monopolies, which aren't "monopolies" in regards to anti-trust laws. I think most people see the word monopoly in the evil, illegal sense. Microsoft is a monopoly in the illegal, anti-trust sense because they violate anti-trust laws and act in an anti-competitive manner. However, the base definition of the word outside legal circles doesn't care about legality.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    11. Re:A monopoly? by mblase · · Score: 2, Insightful

      Google has anything but a monopoly. The search business can easily go to an engine that performs better. Google has most of the market share because they are quite simply the best at performing searches.

      Microsoft on the other hand plays in a completely different arena. Switching from one OS to another is nearly impossible for many users and at least difficult for most.


      A good point. However, I would argue that as Google (or Yahoo or MS) users employ more and more web services, it becomes harder to separate oneself from their respective search tools. Gmail has a Google search box right at the top; Yahoo Mail has one for their engine as well. Neither can be rigged to search the other's web database, and it's usually impractical to have more than one primary email.

      Likewise, it's relatively easy (if time-consuming) to pop in a CD-ROM and crossgrade one's OS from Windows to Ubuntu or vice versa, and not much harder to install both on the same computer. But one or the other has to be the primary OS, and the more Windows software you use to do your job or to play games, the less incentive there is to switch over just for web browsing.

    12. Re:A monopoly? by Cerebus · · Score: 1

      Microsoft is a monopoly because Judge Thomas Jackson determined them to be so in the US v. Microsoft Findings of Fact. No more definition is needed.

      --
      -- Cerebus
    13. Re:A monopoly? by VorpalEdge · · Score: 2, Interesting

      No, everybody uses Google because everyone else says Google is the best at performing searches. There is a difference.

    14. Re:A monopoly? by hdparm · · Score: 1

      That would depend on the validity of arguments. Applies to both sides.

    15. Re:A monopoly? by Anonymous Coward · · Score: 0

      "A strange game. The only winning move is not to play."

    16. Re:A monopoly? by cralewyth · · Score: 1

      Not you.

      :)

      --
      "Women are just like ninjas; They lie even when it is more convenient to tell the truth." ~ Unknown
    17. Re:A monopoly? by Anonymous Coward · · Score: 0

      ARG. DEFINITELY. Learn to spell, doofus.

    18. Re:A monopoly? by Dr.+Spork · · Score: 2, Insightful
      Exactly. For Cringely to lump Google in with Microsoft as a monopoly is to dilute the whole concept of what a monopoly is - to the benefit of Microsoft, a real monopoly. If Cringely starts throwing around that word and by it meaning "powerful company with some weight to throw around" he has missed the whole point of what a monopoly is and why it's bad.

      Maybe what he's doing instead is looking for a nasty word to call corporate practices he doesn't approve of, like undermining small companies after stealing their business model. Yes that's dirty, but it has nothing to do with monopolies. Any big company could do that. Monopolies charge arbitrary and excessive prices because they provide a necessary product that their customers cannot refuse, because they have no market alternative. There is not a single Google service that is anything like that.

    19. Re:A monopoly? by Billhead · · Score: 1

      Although the can't force you to use it, it is forced to be your default search engine on a new install of Firefox(not that I have a problem with that).

    20. Re:A monopoly? by wickedskaman · · Score: 1

      Actually, they DO dominate online search and online advertising.

      --
      Sand's overrated... it's just tiny little rocks.
    21. Re:A monopoly? by Enderandrew · · Score: 1

      The first result I get on a search may be old, but it shows 6.3 billion searches in July (no year specified) and of those, 2.7 were with Google.

      They were easily the largest single site, Yahoo was second with 1.8, but Google didn't even have 43% market share. Compare that to Microsoft's complete dominance of the OS market.

      Again, the first result I'm getting in a search has Windows at 97.46% market share.

      When you don't even have HALF of the market share, you don't have a monopoly, because there is tons of competition. And Google's share in advertising is even lower.

      Please check your facts next time.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    22. Re:A monopoly? by Deliveranc3 · · Score: 1

      Google is a monopoly, in online advertising.

      They don't sell you anything they sell to advertisers, and in that space they are definitely the top dog by a wide margin, and advertisers going somewhere else won't break their monopoly.

      Microsoft controls the hardware manufacturers, their monopoly over that space becomes their monopoly over the desktop.

      Now I don't really care if the advertisers get screwed, but Google doesn't seem to have ethics in that space... and their honesty towards users just covers it up.

      One example of something they could do is let users know about local ISPs.

    23. Re:A monopoly? by yoyhed · · Score: 1

      Just because it's set as default doesn't mean it's "forced", considering it's extremely easy to switch to another search engine and homepage in Firefox.

      And don't forget that Google isn't the default on everything: for example, a new HP computer comes with Yahoo as IE's default search engine.

      And no, I don't think anyone smart enough to use Firefox would have a problem with that :-D

      --
      WHO NEEDS SHIFT WHEN YOU HAVE CAPSLOCK/ DAMN1
    24. Re:A monopoly? by dabraun · · Score: 1

      Google has anything but a monopoly. The search business can easily go to an engine that performs better. Google has most of the market share because they are quite simply the best at performing searches.


      Do you really think most people go to google because they provide the best results? Come on, I know I go to google out of habit - I've occasionally tried other search sites (yahoo, msn) and the results are no better or worse, but I inevitably go back to google because it's comfortable and I'm used to it. MSN search would have to be in a whole different league before I'd switch to it as my main source of search results - and I actually like Microsoft.

      What's google's marketshare in the search world? What's Microsoft's marketshare in the operating system world? (and not the narrowly construed "desktop PC that is not a mac" definition that the DOJ had the audacity to use.) How different is this? I'd say the biggest difference is really just how long it has gone on for - give google a few more years, if they aren't toppled and we get a Democrat in office then they'll be going through antitrust hearings in no time.
    25. Re:A monopoly? by Anonymous Coward · · Score: 0

      "No, Google has a long way to go before they become anything like Microsoft, no matter what their tactics may appear like."

      Negative.

      The author does not say Google is like Microsoft because it is a monopoly. The author says Google is like Microsoft because Google is starting to adopt the Microsoft-like practice of cozying up to a smaller company, learning its business, and then crushing it.

      RTFA.

    26. Re:A monopoly? by JAlexoi · · Score: 1

      > They are a monopoly because their OS completely dominates the market, and because they practice illegal tactics to ensure it does.

      What makes it illegal, is that they leverage their dominance in OS market, to dominate in other fields(Office, browser, etc.).

    27. Re:A monopoly? by swillden · · Score: 1

      Microsoft is a monopoly in the illegal, anti-trust sense because they violate anti-trust laws and act in an anti-competitive manner.

      There is no such thing as a "monopoly in the illegal, anti-trust sense". It is not illegal to have a monopoly. If you have control of a market then you have a monopoly, even if you don't abuse it and therefore don't violate the anti-trust laws. If you do abuse it, then you're acting illegally and the courts will take action.

      There are natural monopolies, which aren't "monopolies" in regards to anti-trust laws.

      Mmmm, no. "Natural monopoly" is an economic theory, a notion that some services are most effectively provided by monopolies. Whether or not someone thinks a given service is a natural monopoly has no bearing whatsoever on the legal status of a company that fills that niche.

      What often happens to services which people generally consider to be natural monopolies is that they are provided through regulated monopolies. That means the government picks a company and specifies that only they can provide the given service -- usually in a specific region -- and then establishes regulatory oversight to (hopefully) ensure the company acts fairly and efficiently. It's up to the regulatory body to ensure that the company doesn't abuse its position, somewhat similar to a company that has been found to violate anti-trust laws and has court-ordered oversight, except the oversight is appointed by a legislature, rather than a court.

      --
      Note to ACs: I usually delete AC replies without reading them. If you want to talk to me, log in.
    28. Re:A monopoly? by Anonymous Coward · · Score: 0

      Let's not forget that there's so much MSN linkage shoehorned into the OS that it's almost dripping out of the sides. I have personally seen dozens if not hundreds of end-user windows machines with Explorer as the default browser that are still set to horid msn as the home page. Those users use live search. They don't use it because it's better, they use it because their machines come configured to lead them to use it.

      Google is at a massive disadvantage to Microsoft in that they can't control the default configuration of the browser. They pervail (for now) because they are superior. They seem to be something of an anomoly as the history of commercial computing (and electronics) seems to dictate that being superior inexorably leads to marginalization, assimilation and/or annihilation.

  2. Monopoly? by linuxci · · Score: 1

    ...it may just be an inevitable part of having an IT monopoly. Google can't be considered a monopoly in anything. They got to their position in the search market as they offered a significantly better search product than what was offer at the time (and is still one of the best even though others are catching up). However the other search companies still have reasonable market share, but people often go to Google out of choice (IE users see Windows Live search by default but many choose not to use it - the more it improves the more people will stay with it).

    Google is getting powerful, but I can't see it dominating any area to an extent where it can lock people in. There's competitors in every area that Google operates. The benefit of the web as a platform is it's easier to switch both your underlying OS and the web apps that you use.

    1. Re:Monopoly? by that+this+is+not+und · · Score: 5, Insightful

      It doesn't matter how they got to their position in the search market. They can still be a monopoly in their current market position. There is no underlying requirement that one has to attain a monopoly in a bad way for it to be a monopoly. Further, it is irrelevant whether people use Google by choice or not. You're automatically coupling 'monopoly' with 'bad thing that only a bad company could do.'

      Whether Google is a monopoly or not is up for discussion. But you're being blind to what it means and how a company gets to that position.

    2. Re:Monopoly? by Enderandrew · · Score: 4, Informative

      Hotmail - try moving your email. You can easily forward your Gmail, and now they are opening up POP and IMAP support, which in turn is freeing you from the ads and web-based service, while still providing you the mail for free.

      iGoogle - you suggest migrating an OS is easier that a portal? There are tons of portal pages, and they all support rss feeds. Now you're just trolling. Migrating an OS is no easy task. Changing your home page takes all of 30 seconds.

      AdSense - There are alternatives to put ads on your page. Google doesn't even dominate the web advertising market.

      Calender - Doesn't Google Calendar use the iCal standard, and can't it easily be imported into other programs?

      You are either trolling, or have no clue what you're talking about.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    3. Re:Monopoly? by DrEldarion · · Score: 1

      Gmail - Try moving you email Sure. Free forwarding, POP and IMAP access. Easy.

      iGoogle - Default home page, I didn't ask for it but just went to it once to see what it was. I find moving OS is easier than home pages due to the manual input needed for customization. ... and I stopped reading here. Changing OS easier than changing a homepage? Are you crazy?
    4. Re:Monopoly? by McGiraf · · Score: 0, Redundant

      Google is not a seach company, it's an advertising company. It's really weird that this fact doesn't stick in people minds.

    5. Re:Monopoly? by GoofyBoy · · Score: 0, Troll

      >you suggest migrating an OS is easier that a portal?

      Actually yes I am.

      I switch between various MS and Linux OS over the years that its pretty simple for me now. Backup personal files/bookmarks, reformat, search for similar/the best program for the task on that OS (clicks on a browser) -> done. Linux makes it easier since most of these programs are already installed with the OS.

      The portal page is different; Example I track about 100 stocks from 3 exchanges, that's manual input. Another example; I have to figure out which cookie/url-that-gets-blocked I need to let in. I've done it a couple of times and its a pain.

      As for the other stuff; if you are going to say that IE had a monopoly when it was easy to install Netscape/Opera/Mozilla, then Google has a lock on each one of those things.

      --
      The surprise isn't how often we make bad choices; the surprise is how seldom they defeat us.
    6. Re:Monopoly? by linuxci · · Score: 1

      It doesn't matter how they got to their position in the search market. They can still be a monopoly in their current market position. There is no underlying requirement that one has to attain a monopoly in a bad way for it to be a monopoly. Further, it is irrelevant whether people use Google by choice or not. You're automatically coupling 'monopoly' with 'bad thing that only a bad company could do.'

      Whether Google is a monopoly or not is up for discussion. But you're being blind to what it means and how a company gets to that position. I'd consider it a monopoly is the average person would not be aware of the existence of alternatives such as Windows Live (MSN) and Yahoo. People often get the alternatives handed to them in such a way that they have to actively choose an alternative if they prefer it. MSN/Live is default on IE, many apps bundle the Yahoo toolbar, Ask.com have been advertising on the London Underground, etc. Whereas for PC's for many years the only feasible option for those buying pre-build machines was Windows and that is almost still the case today with a small number now offering Linux. Even in many places that offered the Mac as the alternative they were always significantly more expensive and were often hidden in a corner. Things are changing and alternatives are slowly hitting the mainstream, but many people have got effectively locked in over the years either with dependency on certain software or fear of the unknown. With search engines things are easier, no UI changes to learn, you just need to either change your homepage or search box prefs or get used to typing a different URL.
    7. Re:Monopoly? by Enderandrew · · Score: 1

      Inputting 100 RSS feeds can still probably be done in an hour or two.

      Migrating an OS means backup in files, download the new OS, format, partition, install the OS, configure the OS, install software, restore backups, etc.

      Not only is it considerably more complex, it isn't something you can do in an hour or so.

      Changing an OS means a full learning curve. A portal is a portal. There is zero learning curve.

      Furthermore, each OS is different. No OS fully and completely provides what another OS does, so switching an OS often means making compromises, and changing the routine, and changing apps. However any portal can take in any RSS feed manually. You don't have to compromise, or lose what you already have. Your original point is that Google is evil for forcing you to be locked into their product, when there isn't anything you're locked into.

      However, lets say you do video editing in Final Cut Pro on an Apple, and someone tries to force you to migrate to Linux. Where is your Final Cut Pro on Linux? Migrating your OS for most people is quite the hassle, and often can completely fail to replicate what you have that already works.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    8. Re:Monopoly? by linuxci · · Score: 1

      Google is not a seach company, it's an advertising company. It's really weird that this fact doesn't stick in people minds. Yes, that's how they make money but they started off as a search engine, the ads followed later. It was good that they never took the seemingly easier option and just stick banners on their page.
    9. Re:Monopoly? by ddrichardson · · Score: 2

      Just purely as Devil's advocate here, there are some parallels with Microsoft though.

      They got to their position in the search market as they offered a significantly better search product than what was offer at the time (and is still one of the best even though others are catching up)

      This could be argued about MSDOS and Windows too, for many it was the best product available.

      However the other search companies still have reasonable market share, but people often go to Google out of choice (IE users see Windows Live search by default but many choose not to use it - the more it improves the more people will stay with it).

      And Firefox uses Google.

      Lastly though, Google like Windows has become synonymous with its market area - people say "Google It" when they mean "search for it".

      Of course you are right that its easier to change search engine than it is to change OS, however Google is sitting where MS was as desktops were gaining main stream popularity and processor power was increasing exponentially, if we are about to see a move towards web based applications.

      --
      A thistle is a fat salad for an ass's mouth...
    10. Re:Monopoly? by Daniel+Dvorkin · · Score: 2, Insightful

      Google is not a seach company, it's an advertising company. It's really weird that this fact doesn't stick in people minds.

      That's like saying CBS is an advertising company, not a television company, or the the NYT is an advertising company, not a newspaper company. Yes, they make most (or in Google's case, nearly all) of their money off ads, but the reason people buy ads with them is because of the number of people who pay attention to their core product, which in Google's case is still search. There are a million crappy ad sites out there on the web, but none of them make the kind of money Google does, for the very simple reason that nobody has any reason other than the ads to go to those sites.

      --
      The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
    11. Re:Monopoly? by pikine · · Score: 1

      The portal page is different; Example I track about 100 stocks from 3 exchanges, that's manual input. Another example; I have to figure out which cookie/url-that-gets-blocked I need to let in. I've done it a couple of times and its a pain.

      Your examples of monopoly apply no matter which portal you switch to. If you switch away from Google and never use them again, you'd still run into the same problems. I think Google even makes it easier to switch away, by e.g. offering the ability to download your e-mail and blog archive.

      I think the proper solution to address your problems is that you shouldn't be using portals.

      --
      I once had a signature.
    12. Re:Monopoly? by tknd · · Score: 1

      Not true. While a good chunk of their revenue may come from advertisements directly on their own website, another portion of their revenue comes from advertisements on third party websites (see percentage of revenues on their financial statements). In this case, Google is providing the service for bridging advertisers to a network of content owners. There is no other Google service between the two other than adwords/adsense. This revenue comprises more than a third of their revenue.

      Additionally, I do not think you can claim that Google's revenues would be as successful without their adsense technology used on their own pages.

      You really have to have participated in adwords/adsense to see what Google is really all about. Google is basically king of online advertising these days.

    13. Re:Monopoly? by Taleron · · Score: 1

      But I was promised cake at the end if I used them! D:

    14. Re:Monopoly? by jbengt · · Score: 1

      Hell, Yahoo just put me through that and I didn't even switch portals, they "Upgraded".
      And to top it off, they showed me an error message saying that my browser was not supported.

      Well, I guess I'm switching now.

    15. Re:Monopoly? by Anonymous Coward · · Score: 0

      try moving your email. You can easily forward your Gmail, and now they are opening up POP and IMAP support, which in turn is freeing you from the ads and web-based service, while still providing you the mail for free

      So moving my mail is going to be easier than "virtually impossible". Good.

      iGoogle - you suggest migrating an OS is easier that a portal? ... Migrating an OS is no easy task. Changing your home page takes all of 30 seconds.

      "Changing your home page" and "switching to a new portal" are completely different. Migrating an OS sounds bad, but it's mostly automatic: just copy all my files from the latest backup. How would I migrate to a new portal -- change it by hand? If you can duplicate the features of a typical iGoogle page on another system in 30 seconds, you must be the world's fastest mouser.

      Adsense ... Calender[sic]

      OK, these are easy, too. But I note that you picked only the items in his post which (you thought) are easy. You skipped "Blogger" completely, for example. There's no way to download all of your Blogger content, apart from a standard web-download tool, and then it's a royal pain to put it into another system. Heck, blogger alone is a monopoly.

    16. Re:Monopoly? by VGPowerlord · · Score: 1

      Heck, blogger alone is a monopoly.

      If anyone was considered a "monopoly" in blogs, I'm pretty sure it would be Livejournal or Wordpress, not Blogger.
      --
      GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
    17. Re:Monopoly? by Enderandrew · · Score: 1

      Or Myspace, given that Myspace has more hits than Yahoo or Google. Myspace is the #1 website on the planet, sadly.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    18. Re:Monopoly? by Tim+C · · Score: 1

      Hotmail - try moving your email. You can easily forward your Gmail


      There's an option to forward mail from a Hotmail account too, although you have to dig for it a bit. Windows Live Mail (freely downloadable) will also connect to a Hotmail account and download all the mail in it, so a) you could get it out that way and b) the facility exists and so could be implemented by another client. Obviously that's not as straightforward, but it's another option, and many clients will import mail from it (as it's essentially a rebranded and upgraded Outlook Express)
    19. Re:Monopoly? by LaughingCoder · · Score: 1

      Don't you love how you get modded "Troll" (twice, no less) just for making valid points that go against /. group-think?

      --
      The more you regulate a company, the worse its products become.
    20. Re:Monopoly? by Anonymous Coward · · Score: 0

      He probably would have gotten better mods if his points weren't blatantly false.

    21. Re:Monopoly? by ssstraub · · Score: 1

      Windows Live Mail (freely downloadable) will also connect to a Hotmail account and download all the mail in it.
      So you can use ONE Microsoft client to access your hotmail account.

      Boy, that sure is comparable to free POP and IMAP support! I mean geez, what were we thinking? That's totally the same thing!
    22. Re:Monopoly? by VGPowerlord · · Score: 1

      I never really considered MySpace a blog, but I guess you're right.

      --
      GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
    23. Re:Monopoly? by dougllio · · Score: 1

      Remember that Microsoft started out working well with other software as well. Excel could load and save in 123 format, Word with WordPerfect and Wordstar, etc. What happened was that as the industry changed and other forms or types of data exchange became possible, Microsoft did it's best to PREVENT new entrants to the market - the easiest examples being Netscape and RealAudio.

      I think the fear with Google as a monopoly (an evil one) is - they're open and offer lots of data exchange options NOW but what happens when things advance - 5 years from now when their CEO and board has turned over and their culture changes - will they still be as open? Are they going to impose limits on how we can get our data back.

      Granted Microsoft, as someone said, may have had the worst of intentions from the beginning, but things change over time - you never know what the company will be like in 5 years. That's why people get wary now. Look at how easy it is to put your data in their hands - just as easy as it was with Microsoft back in the day.

      Not saying they're a monopoly (an evil one) now. But they could become one if we're not careful.

      --
      Take it easy. But take it. And if you can get it easy - take it twice.
    24. Re:Monopoly? by Anonymous Coward · · Score: 0

      Everything is easy to switch, as long as you're willing to do it. Why is it hard to switch from MSIE to FireFox? Your bookmarks will be copied over! Why is it hard to switch from MS Office to OpenOffice? Your .docs will open in OpenOffice aswell. Why is it hard to switch from MS Windows to Linux? C'mon, there's even WINE! As long as I am willing enough to get used to the new stuff, I can switch fairly easy.

      I have the option to completely leave Microsoft behind. No problem. With Google this is different. I can choose NOT to use gmail, igoogle, google search etc, yet due to the lovely adsense program, I have to jump through hoops to NOT be targeted by google. Even if I choose NOT to use their services, google will find you through the adsense stuff. If I want to mail with someone without google "reading" my mail, I have to pay attention to the MX servers, for heck, even a @mydomain.invalid can be handled by the hungry google servers!

      So yeah, it might be hard to leave MS behind you. It's close to impossible to leave Google behind you...

  3. Let me fix this for you. by dada21 · · Score: 1, Insightful

    You said: Google has anything but a monopoly. The search business can easily go to an engine that performs better. Google has most of the market share because they are quite simply the best at performing searches.

    You meant: Google has anything but a permanent monopoly, because monopolies don't naturally exist for a long period of time. The search business can easily go to an engine that performs better, or the whole idea of a search engine may go away when a new technological discovery replaces it with something even better. Google has the most market share because they are quite simply the best at performing searching, just like Microsoft has/had most of the market share because they are quite simply the best at offering OS users the compatibility and efficiency and reduced learning curve that they desire.

    You said: Microsoft on the other hand plays in a completely different arena. Switching from one OS to another is nearly impossible for many users and at least difficult for most.

    You meant: Microsoft on the other hand plays in a completely different arena, one that is quickly going the way of the do-do. Switching from one OS to another is nearly impossible for many users and at least difficult for most, only because the people who spend time pretending that Microsoft has a temporary monopoly have forgotten about IBM, Compaq, Ford, and all the previous monopoly fears that were destroyed by competition. In reality, the future of the OS has Microsoft greatly scared of what likely will be a return to a client-server environment, the same environment that Microsoft temporarily destroyed because people wanted power on the desktop, and now they want power in an interactive environment.

    There are no monopolies in the long run, regardless of how slow government is to react when one company actually gains customers because they are far and away the best of the competition pile. Microsoft will be like IBM -- quiet, weak, and still holding enough of a market share to hang on. The desktop is toast, and when you have a company like Microsoft that only knows about the desktop, they'll wither along with the old platform. Give it time, and the entire sphere of influence will return to its roots in shared resources. All we need is the bandwidth.

    1. Re:Let me fix this for you. by NatasRevol · · Score: 2, Insightful

      Your timeframe is different than mine.

      If Apple's marketshare doubled every year, they would take 5 years before becoming the dominant OS. That's a long time. It may not be for you, but for businesses it is.

      --
      There are two types of people in the world: Those who crave closure
    2. Re:Let me fix this for you. by Bartab · · Score: 1

      Do you really want all your data in "shared resources"?

      --
      Any sufficiently advanced technology is indistinguishable from a rigged demo.
    3. Re:Let me fix this for you. by Anonymous Coward · · Score: 0

      That is the most runaround argument I've ever read... Did you have a stroke?
      Most of us like to consider the CURRENT situation, not your opinion about monopolies 20 years from now.

    4. Re:Let me fix this for you. by UbuntuDupe · · Score: 4, Funny

      Nah, I think his original statement more accurately conveyed what he meant.

    5. Re:Let me fix this for you. by ToasterMonkey · · Score: 5, Insightful

      because monopolies don't naturally exist for a long period of time Why do we have anti-monopoly laws again? Oh right, the market doesn't fix everything.

      just like Microsoft has/had most of the market share because they are quite simply the best at offering OS users the compatibility and efficiency and reduced learning curve that they desire Reality distortion field detected...

      one that is quickly going the way of the do-do Wishful thinking.

      only because the people who spend time pretending that Microsoft has a temporary monopoly have forgotten about IBM, Compaq, Ford, and all the previous monopoly fears that were destroyed by competition. In reality, the future of the OS has Microsoft greatly scared of what likely will be a return to a client-server environment, the same environment that Microsoft temporarily destroyed because people wanted power on the desktop, and now they want power in an interactive environment. Who the hell forgot? WTF is your definition of temporary, and why should consumers suffer THAT long? You're confusing the definition of a monopoly with 'people abusing monopolies.'
      Fuck, that's like saying slavery was a temporary social imbalance, but "the market works" so we should have waited until slavery was 'naturally' socially unacceptable, or nobody needed cotton & tobacco anymore.
      Lets just overlook the whole damned problem because in time it will iron itself out? Fuck you.

      Abusive monopolies deserve to be cut to pieces, PERIOD.

      There are no monopolies in the long run, regardless of how slow government is to react OK, listen. Monopolies aren't the problem. It's when a monopoly BECOMES a problem, that WE have a problem.

      Give it time, and the entire sphere of influence will return to its roots in shared resources. All we need is the bandwidth. Jesus, some companies might not WANT that to ever happen, ya think? You don't suppose they might use the power they have TODAY to restrict where the market goes in the FUTURE? We'll be waiting until they either give up, or technological progress changes the market place. Just pray to God a monopoly doesn't get big enough to be able to stifle innovation too, or we'll never get there. Oh, ohhh shit, that's what happened. Just bend over while Microsoft figures out what the future of your OS will be and hope a competitor decides to go for market share instead of high margins.
    6. Re:Let me fix this for you. by dwalsh · · Score: 1

      Hmm, moderation is quite poor on Slashdot lately. Whether I agree with what you said is taking priority over how well expressed or argued your opinion is.

      --
      ${YEAR+1} is going to be the year of Linux on the desktop!
    7. Re:Let me fix this for you. by glas_gow · · Score: 1

      so we should have waited until slavery was 'naturally' socially unacceptable, or nobody needed cotton & tobacco anymore.
      Or until an industrial alternative to slave labour was discovered . . . wait a minute . . . this sentence started out as a joke.
    8. Re:Let me fix this for you. by smittyoneeach · · Score: 1

      Of course not, but, consider: if all the information were in plain view, society might be considerably more peaceful, no?

      --
      Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
    9. Re:Let me fix this for you. by dallaylaen · · Score: 1

      Fuck, that's like saying slavery was a temporary social imbalance, but "the market works" so we should have waited until slavery was 'naturally' socially unacceptable, or nobody needed cotton & tobacco anymore.

      The sad part is that slavery was abandoned *because* it was economically inacceptable. In 1861, Russia has gotten rid of the serfdom (effectively slavery) because the Europeans were beating us with all those factories and inventions and stuff.

      The even sadder part is that Microsoft's monopoly (as in ability to dictate to buyers) will not be destroyed by anti-monopoly activity, because you don't usually make soup of a hen that lays golden eggs.

      MS's monopoly will be destroyed by market forces (if it will at all). The companies that depend on Microsoft are already leveraging Linux to get better deals. On the other hang, the Penguin barely flies despite being supported by many major players such as Google and IBM.

      The not so sad part is that Google might be a slightly better Microsoft than Microsoft, and IBM is told to be a much worse one back in the day.

      --
      WYSIWIG, but what you see might not be what you need
    10. Re:Let me fix this for you. by Spy+Hunter · · Score: 1

      Why do we have anti-monopoly laws again?

      Not because monopolies naturally arise on their own (they don't). We have anti-monopoly laws to fix the monopolies that arise because of *other* laws. In Microsoft's case, the other laws in question are the copyright laws. Microsoft is a monopoly because the government *grants* them a monopoly on their product; that's the express intent of the copyright laws (and the patent laws too). We shouldn't be surprised when these laws achieve their goals. The music and media cartels are similar products of government-granted copyright monopolies. If that isn't what we wanted after all, well then maybe the law ought to be changed.

      If the government really wanted to end Microsoft's monopoly, they should have attacked the problem at its source: copyright. Consider: if the government voided Microsoft's copyright on Windows and/or Office, their dominance of the market would quickly end. For a less extreme remedy, Microsoft's copyrights could be restricted in various ways or made subject to various compulsory licenses.
      --
      main(c,r){for(r=32;r;) printf(++c>31?c=!r--,"\n":c<r?" ":~c&r?" `":" #");}
    11. Re:Let me fix this for you. by tsa · · Score: 1

      It takes a while for penguins to learn how to fly.

      --

      -- Cheers!

    12. Re:Let me fix this for you. by JAlexoi · · Score: 1

      Pfff..... Apple is worse than Microsoft. Since Apple locks you IN their hardware also!
      Imagine that.... Means Dell, HP and lots more would be out of business.
      If you're a Mac fanboy, please think of the children of those people that would be out of job...

    13. Re:Let me fix this for you. by Wildfire+Darkstar · · Score: 1

      The sad part is that slavery was abandoned *because* it was economically inacceptable. In 1861, Russia has gotten rid of the serfdom (effectively slavery) because the Europeans were beating us with all those factories and inventions and stuff. Russia in 1860 was not the American south in 1860.

      Russia's agriculture model (which relied on serfdom) was failing to keep pace with industrializing Europe. The American south, however, was not being greatly outpaced by the industrializing northern states. Far from it, in fact: the cotton industry was still hugely successful, and, despite revisionist history claims to the contrary, the slave-based economy of the south was not on the verge of collapsing before the Civil War.

      Would it have eventually collapsed? Maybe. Probably, even. The problem was that it was something of a monoculture, and if the market for cotton went belly-up, there would certainly have been some kind of change. But even that doesn't ensure the collapse of slavery, as an institution. Before the invention of the cotton gin in the late eighteenth century, it really did look like slavery was on fast on its way to becoming economically inviable. But the rise of cotton ensured that the institution got a second wind and, if anything, became more lucrative than it had ever been before.

      Slavery did not end in America because it was unprofitable. Almost the opposite, actually: it was profitable enough that the southern states were willing to go to war to preserve the system. There were certainly social pressures against slavery, but these were not being translated to the market: the northern states and much of Europe may have heartily disapproved of the practice, but that disapproval was typically forgotten when whenever they wanted to purchase American cotton. As horrible and degrading as it was, economic forces were not going to put an end to American slavery any time soon.
      --
      Sean Daugherty "I have walked in Eternity -- and Eternity weeps."
    14. Re:Let me fix this for you. by Meski · · Score: 1

      because monopolies don't naturally exist for a long period of time Why do we have anti-monopoly laws again? Oh right, the market doesn't fix everything. Monopolies don't last forever, the market does fix everything. We have anti-monopoly laws because we are too impatient to wait for the monopoly to collapse. And they can be worked around, as MS have demonstrated.

      just like Microsoft has/had most of the market share because they are quite simply the best at offering OS users the compatibility and efficiency and reduced learning curve that they desire Reality distortion field detected... Yes.

      one that is quickly going the way of the do-do Wishful thinking. do-do ? You mean dodo?

      only because the people who spend time pretending that Microsoft has a temporary monopoly have forgotten about IBM, Compaq, Ford, and all the previous monopoly fears that were destroyed by competition. In reality, the future of the OS has Microsoft greatly scared of what likely will be a return to a client-server environment, the same environment that Microsoft temporarily destroyed because people wanted power on the desktop, and now they want power in an interactive environment. Who the hell forgot? WTF is your definition of temporary, and why should consumers suffer THAT long? You're confusing the definition of a monopoly with 'people abusing monopolies.'
      You don't have to use Windows for a server, and a lot of people/companies[citation?] don't. Workstations? A case could be made that Apple are to blame here as much as MS, for making it so difficult to run OsX on a Wintel box.

      Fuck, that's like saying slavery was a temporary social imbalance, but "the market works" so we should have waited until slavery was 'naturally' socially unacceptable, or nobody needed cotton & tobacco anymore.
      Lets just overlook the whole damned problem because in time it will iron itself out? Fuck you.

      Abusive monopolies deserve to be cut to pieces, PERIOD. Deserve and get are two different things.
  4. Fuckin A, Brother by Anonymous Coward · · Score: 2, Funny

    I upgraded a minor search term and Google forced me to reactivate!

    A recent search caused a bluescreen of links.

    And they removed most of the promised features of Google 2.0, making it a useless upgrade. I'm waiting for Google 3.1.

    1. Re:Fuckin A, Brother by someone1234 · · Score: 1

      What's worse, google comes preinstalled!!!

      --
      Patents Drive Free Software as Hurricanes Drive Construction Industry
    2. Re:Fuckin A, Brother by roguetrick · · Score: 1

      The horrible thing is, that is the truth. Google is preinstalled on dells and firefox.

      --
      -The world would be a better place if everyone had a hoverboard
    3. Re:Fuckin A, Brother by Chris+Chiasson · · Score: 1

      Wouldn't it be more like asking if the car comes with the road?

    4. Re:Fuckin A, Brother by n00kie · · Score: 1

      Actually, it's like asking if the car comes with "the road".

  5. FUD by elh_inny · · Score: 3, Informative

    The founders of Google, when asked to comment about the rapid growth, actually stated, that they were unhappy with the control slipping out of their hands.
    Also based on experiences of my friends being recruited to google, I must admit, it's a nightmarish process and HR staff is nowhere near the excellence of the engineers working there.

    But I'd still say that comparison of Google and Microsoft is pointless beyond their sheer size.
    M$ has been growing with finance in mind, asking for money where no one used to ask for it before (think software licenses, you pay for XBOX, the games and an account and in the corporate world the fees are even higher).
    Google on the other hand tends to provide free service for things that used to be costly (email, data mining) and only asking money for the premium services.

    So any comparison between the two is pointless.

    1. Re:FUD by GoofyBoy · · Score: 1

      Both companies sell products and give away services/products for free.

      Examples of free things; Search, web email, home pages.

      Examples of services for sale; advertisements, apps (Google Apps Premier Edition costs $), Search engines (Google's custom search engine for business costs $)

      >Google on the other hand tends to provide free service for things

      In 2006 they sold a little over $10 billion dollars in advertisements. All those free things are paid via this and their IPO.

      --
      The surprise isn't how often we make bad choices; the surprise is how seldom they defeat us.
    2. Re:FUD by 0xC0FFEE · · Score: 1
      Also based on experiences of my friends being recruited to google, I must admit, it's a nightmarish process and HR staff is nowhere near the excellence of the engineers working there.

      HR is equally bad in the whole corporate world. I'm guessing it's not an easy problem. How do you measure HR performance? How do you compare the value of two recruiter against each other? It's certainly possible, but it's probably not done right now.

      Anyway, it doesn't matter since you will likely meet HR only once during your whole employment lifetime at a given company. If you're a technical person, just show that you're moderately sane, don't wear a suit for the interview process and be prepared to answer real-world question like what is the most useful body part of your favorite pet and how the uncanny analytical skills you displayed in the previous question will help the company. Actually, HR only is useful when things go sour. Your best chance to get hired in the corporate world is to meet directly with the engineering staff at conferences/meetings and impress them since they will ultimately make the hiring decision.

    3. Re:FUD by Anonymous Coward · · Score: 0

      All Google programs have a free edition.

      Where is my Windows XP Free?

      Or my Office Free?

    4. Re:FUD by tknd · · Score: 1

      The founders of any company naturally want to maintain their control over where the company goes. That usually does not happen when you go public or when you are under venture capitalists because you (the founders) usually do not own the company. Instead, the investors own the company and they ultimately determine what you should do regardless of if you're a monopoly or not. So in one sense, the article is wrong that it is Google's CEO's fault. The CEO has limited power that is restricted by the actually company owner's restrictions.

      But I'd still say that comparison of Google and Microsoft is pointless beyond their sheer size.

      Don't compare on size, compare on market segments and business habbits. Has Google bought out significant competitors? Yes, see doubleclick and youtube. Who is the top online advertising agency today? Google.

      Google on the other hand tends to provide free service for things that used to be costly (email, data mining) and only asking money for the premium services.

      There is no "premium" service in Google. The only service they make money from is adwords/adsense. See their financials and notice that 99% of their revenue is from the adwords/adsense program and nothing else.

    5. Re:FUD by LaughingCoder · · Score: 1

      Google on the other hand tends to provide free service for things that used to be costly (email, data mining) and only asking money for the premium services.
      Baloney. Why can't people understand that Google is an advertising company. In fact, they are the dominant web-based advertising company by a wide margin. Check out their finances. They have massive revenues which come from their customers - businesses. They generate very little revenue from their "premium" services that are purchased by consumers. And guess where Google's customers get the money they pay Google for their advertising? Why they pass it on to us, the consumers of course. I sort of think of this as the "Google tax", and it is getting bigger and bigger and more pervasive everyday. Additionally, given the undeniable trend towards more-and-more web-based advertising, and given Google's dominance therein, the fact that they are well on their way to becoming a Microsoft-like monopoly is not only possible, it's very likely. And with their incredibly detailed databases on each and every one of us (from our gmail, our online office apps, our google search history, our google chats, etc), they can make it virtually impossible for their customers (businesses) to switch to another advertiser, since the effectiveness of Google's ads will greatly exceed that of their competitors.
      --
      The more you regulate a company, the worse its products become.
    6. Re:FUD by Anonymous Coward · · Score: 0

      The cost of a Google program is losing the ability to browse anonymously.

      That's worth far more than money.

    7. Re:FUD by falconwolf · · Score: 1

      Google on the other hand tends to provide free service for things that used to be costly (email, data mining) and only asking money for the premium services.

      The first email service I had I got free more than 10 years ago, before Google even existed. My second one I got about 10 years ago and it was also free. Others were offering free email before Google. The email I mostly use is Yahoo!'s, I don't even have or use Gmail.

      Falcon
    8. Re:FUD by falconwolf · · Score: 1

      given the undeniable trend towards more-and-more web-based advertising, and given Google's dominance therein, the fact that they are well on their way to becoming a Microsoft-like monopoly is not only possible, it's very likely.

      While I use Google more than any other search engine, I am not locked into using Google. Other SEs I use are About.com; Teoma, now Ask.com; and Mooter. It's real easy and quick to change SEs, however this isn't true for MS software. There's no way Google is a monopoly like MS. They may practice some of the same stuff, like looking over a small business under an NDA to possibly invest but come out with their own version of a product instead of investing but Google does not have any lock on either searches or ads.

      And with their incredibly detailed databases on each and every one of us (from our gmail, our online office apps, our google search history, our google chats, etc)

      All I use Google for is searching. I have no Gmail, no chats, and no apps. And even then I don't use Google's search exclusively, there are 4 SEs I regularly use.

      they can make it virtually impossible for their customers (businesses) to switch to another advertiser, since the effectiveness of Google's ads will greatly exceed that of their competitors.

      Ah but as TFA says Google's ads are loosing effectiveness. It's also easy for someone else to step in with advertising.

      Falcon
  6. They aren't even close by realdodgeman · · Score: 5, Insightful

    Here are the things Google are missing to become like Microsoft:
    1. Screwing customers
    2. Forcing bad products on their customers
    3. Participating in anticompetitive behaviour
    4. Having a monopoly
    5. Bribing their way through standardisation processes
    6. Giving away pay-software to create vendor lock-in
    7. Produce horrible DRM that only affects those who actually pay
    8. Have a chair-throwing jackass as CEO

    1. Re:They aren't even close by pavera · · Score: 4, Informative

      I would have to disagree with at least points 1 and 2, and with the free411 case probably 3 as well.

      1) I personally know 3 businesses that are out of business because of adwords shenanigans which Google to this day denies. These businesses saw their adwords budgets increase by orders of magnitude, and click throughs and sales plummet by orders of magnitude.

      They went from using $1-2 thousand per week, to suddenly $2000 would get spent in 10 minutes between the hours of 1 and 2am. Google stone walled, denied, and finally did nothing for these small companies. I'm sure they aren't the only ones.

      2) They are "forcing" adwords customers to have their ads listed on "link sites". that is a bad product, and if you are on adwords you are FORCED to have your ads listed there as there is no way to opt out

      3) by pulling the ultimate MS move with free411 they are most certainly participating in anticompetitive behavior.

    2. Re:They aren't even close by kwerle · · Score: 1

      1) I personally know 3 businesses that are out of business because of adwords shenanigans which Google to this day denies...

      2) They are "forcing" adwords customers to have their ads listed on "link sites"...


      I don't get it. Google killed businesses that advertised using google? If that were true, it'd just be dumb, not evil. You don't kill folks who are paying you to advertise through them - maybe unless they are advertising a competing product. And if you are paying someone to advertise a competing product, I'm thinking you get what you deserve.

      If I'm missing something, please explain what - I'm really not up on this stuff.

      3) by pulling the ultimate MS move with free411 they are most certainly participating in anticompetitive behavior.

      This does sound like a rough (as in not friendly) business decision. But if they wanted to move into that space, and free411 didn't look like the company/technology/price they wanted, what are their choices?

    3. Re:They aren't even close by linuxci · · Score: 2, Interesting

      They went from using $1-2 thousand per week, to suddenly $2000 would get spent in 10 minutes between the hours of 1 and 2am. Google stone walled, denied, and finally did nothing for these small companies. I'm sure they aren't the only ones. When you set up an Adwords account you set your budgets, you can set a daily budget on each of your campaigns and a total monthly budget. You can also set the times you want your ad campaigns to run. If somehow they got billed $2k in one day it's their fault for not setting sensible daily limits. These options are not hidden, they're asked by default when you set up a campaign.
    4. Re:They aren't even close by Chabil+Ha' · · Score: 1

      personally know 3 businesses that are out of business because of adwords shenanigans which Google to this day denies. Sounds like they had a bad business model. The day you become 100% on anyone to supply your business means that any shifts in that supplier mean shifts in business. This is especially true in the search arena where small changes in the algorithm can produce dramatic results.

      No-one has a right to be seen. No-one has a right to a successful business model, only the opportunity to have one.
      --
      We're all hypocrites. We all have hidden parts, it's the contrast between them that make us more a hypocrite than others
    5. Re:They aren't even close by Anonymous Coward · · Score: 0

      Businesses that see their keywords get expensive are just bidding against other businesses though. Google doesn't actually set the prices. So if your competitors are willing to bid more than you for a click, make sure you make more profit per click than they do, or they'll out-perform you in the market. If they are making less profit per click but have more money to spend, you're also unlucky; they just have to bear the pain until you give up. The best thing to do, is choose better or at least less contested keywords. For example instead of one strongly contested phrase, choose three related but less-contested phrases. Often the solution is to think not about what you are selling, but what your potential customers may be searching for.

    6. Re:They aren't even close by Anonymous Coward · · Score: 0

      They need to scratch off the "Don't" in "Don't be evil," too.

    7. Re:They aren't even close by Anonymous Coward · · Score: 0

      Except that 1 through 4 are true.

    8. Re:They aren't even close by pavera · · Score: 1

      it wasn't a case of the clicks getting more expensive, these were all cases of click fraud. They went from having a 50-75 clicks per day to having 1500 clicks in under an hour, and having 0 sales for those 1500 clicks. Where previously 50 clicks would get them 5-10 sales, now they have 1500 clicks and 0 sales.

      And google is extremely bad about handling this, even today these businesses (6 months later) have not been refunded a penny for the marketing expenses incurred, and they are no longer in business because their sales completely dried up.

    9. Re:They aren't even close by pavera · · Score: 1

      Google didn't intentionally "kill" these businesses, but they are bad at monitoring and fixing click fraud. And it is not in google's interest to monitor and fix click fraud (at least not initially) as the more clicks the more money they make.

      The businesses I have seen go under got caught in this trap, they are advertising on google, they are getting sales, things are going great. Then one day out of no where sales stop... they investigate and see that their ads are running for 15 minutes a day because someone is clicking the ad 1500 times in 10 minutes and exhausting their budget. Now they are spending their entire budget and getting zero sales. It doesn't take long like that to put a business under.

      I agree with your comment on point number 3, however, if we aren't going to apply the same "rules" to Google as we are to MS, then how hypocritical is that? Further, we're just asking for another monopoly beat down by not being wary. That same argument can be used to excuse MS's practices. "Well MS wanted to get into the xyz market, and they thought company abc would be a good way to do it, but abc wanted too much, so what choice did MS have but to steal their idea/tech and run with it?"

    10. Re:They aren't even close by pavera · · Score: 2, Interesting

      it isn't a question of setting sensible limits, they had limits in place, the point is once your budget is exhausted (your limit reached) your ads no longer run, and you get 0 sales. When someone click frauds your ad, and exhausts your budget at 12:05am, well guess how many sales you're going to get that day? Guess how much you're going to spend for those zero sales? That's right, you're entire budget will still go to Google, and you will get zero sales. Have that happen for 3 weeks straight and guess what? You can't make payroll, you have to lay off staff, another 2-3 weeks and you don't make rent, you go out of business.

      Google takes 6-8 months sometimes to resolve click fraud issues like this. By then its way too late, you're out of business.

    11. Re:They aren't even close by pavera · · Score: 2, Interesting

      And that is the problem with google. These businesses advertised through many different channels, yahoo, msn, yellow pages, and google. Just so happens that ~90% of the good leads and sales came from google.

      Google while not being a monopoly, really is THE ONLY way to advertise online, nothing else works reliably that I've seen.

      Unfortunately, when someone decides they are going to click fraud your ads, well there isn't anywhere to hide, you can't just take your google budget and put it on yahoo and expect an equal return, its not there, your sales disappear overnight. And the length of time it takes to get google customer service to respond is way too long to save a company from a death spiral when sales dry up overnight.

    12. Re:They aren't even close by Llarian · · Score: 1

      2) They are "forcing" adwords customers to have their ads listed on "link sites"... No they aren't. You can opt out of AdWords (and indeed its usually a good idea).
    13. Re:They aren't even close by Anonymous Coward · · Score: 0

      If your business model is so poor that it is vulnerable to such, then the business deserves to fail.

      That's harsh, I know, but it's true.

      It sounds to me as though the businesses you mentioned weren't very well run.

    14. Re:They aren't even close by Anonymous Coward · · Score: 0

      And I suppose your Steve-fucking-Jobs huh? Startups don't have that much money, and adwords is a great way to increase your traffic. It's one of the cheaper ways to do so as well without being a spammer.

    15. Re:They aren't even close by Anonymous Coward · · Score: 0

      Have that happen for 3 weeks straight and guess what? I would guess that someone is an idiot for not stopping the campaign after a couple of days. And if the issue wasn't resolved quickly, taking your business elsewhere (Yahoo, Microsoft, etc). That is exactly why Google does care about click fraud... They don't want to lose paying advertisers. Like spam, click fraud is a disease everywhere, but whichever agency does the best at getting you legitimate clicks is where you should take your business.

      Google takes 6-8 months sometimes to resolve click fraud issues like this. By then its way too late, you're out of business. "Sometimes"? Just how many data points do you have? I hope you weren't an ad campaign optimizer, because you weren't doing a very good job.

      You probably know all of this, but for the benefit of others, here's my advice to anyone thinking of online advertising. Pay-per-click advertising is not rocket science; There really is a simple formula:
      Bid_per_click = (Click_through_rate) * (Conversion_rate) * (Profit_per_sale)

      Unless you are a professional optimizer, and really know what you are doing, you should not stray from the formula. Click-through is reported by the agency (avg clicks / impression), conversion rate is (sales / landing page hits). The formula may look like it eliminates all profit, but in a 2nd price auction, you'll get profit based on how competitive your keywords are. Its then your job to find good keywords that aren't too competitive to be profitable.

      If you're getting click-spam, that means the conversion rate (how often clicks become sales) is dropping to zero, and your bid should drop appropriately (even to the point where you just stop the campaign). Sure it sucks, but you can't keep the vanity of a high spot if you aren't getting any conversions. If your business' survival is 100% dependent on only one agency for ads, and you have no repeat customers, you very well could go out of business. But I'd argue that was pretty bad planning for your company to use such a fragile business plan.
    16. Re:They aren't even close by Anonymous Coward · · Score: 0

      From here:
      In addition to ad scheduling, Google Adwords is now offering an option to use standard delivery or accelerated delivery. Standard delivery will take a campaign's daily budget into account and space the delivery of ads throughout the day. Accelerated Delivery displays ads as quickly as possible until a budget is depleted.

      This doesn't seem to match up with your experience. So either your example is from a while ago, or your friend was playing with fire and using "accelerated delivery". Not that that would eliminate click-spam, but I don't see how you'd get your budget blown so fast with "standard delivery".

    17. Re:They aren't even close by 16K+Ram+Pack · · Score: 1
      3) by pulling the ultimate MS move with free411 they are most certainly participating in anticompetitive behavior.

      Do we even know this?

      Are Google doing anything that's not known about how free411 operates?

      Maybe Google thought about doing something similar, took a look at free411 and decided that the way they worked didn't fit in with Google, so decided they'd build their own?

      I know a company that took a look at another company and realised that most of their IT was decrepit and due for replacement, and that if they had to do that, they may as well build rather than buy.

    18. Re:They aren't even close by Richard+W.M.+Jones · · Score: 1

      They went from using $1-2 thousand per week, to suddenly $2000 would get spent in 10 minutes between the hours of 1 and 2am. Google stone walled, denied, and finally did nothing for these small companies. I'm sure they aren't the only ones.

      You mean: they didn't set up a correct daily budget, which is one of the simplest and most prominent adjustables in the AdWords interface. (In fact IIRC Google forces you to set a campaign daily budget whenever you set up a campaign through the web interface).

      2) They are "forcing" adwords customers to have their ads listed on "link sites". that is a bad product, and if you are on adwords you are FORCED to have your ads listed there as there is no way to opt out

      This is also nonsense. There are simple campaign targetting options so you can choose either where you do want your adverts to appear, or which sites you don't want them to appear on, or you can turn off content network entirely.

      What you're really saying is that they had an incompetent campaign manager and a stupid business model (depending on a single form of marketing).

      Rich.

      (and yes I used to work at an AdWords campaign management company)
    19. Re:They aren't even close by Rich0 · · Score: 1

      I don't know - if you're doing something specialized out of your home where no enthusiast backchannel network exists I could see why somebody would be totally dependant on adwords.

      Let's think of a hypothetical business model (which I know is probably not viable). Suppose you buy up used books for $0.10 each at the local library, and sell them online for $1 plus shipping. You set up adwords in conjunction with titles so that anybody searching for some 1980s best-seller gets a link to buy it for $1. You start getting sales, and since your scope is international you actually can stay in business. However, if the ads stop working then you'll never be able to attract hits to fredsusedbooks.com, and you don't have any local presence to fall back on.

      There are a lot of business models that work on a national scale that wouldn't work for a local store-front. If you are in such a business and are smaller than netflix or amazon then you're going to be dependant on advertising to make it work.

      Now, usually these kinds of business models target an enthusiast market of some kind. For example, there was a small business that did nothing but upgrade hard drives on Tivos - you FedEx them a Tivo they FedEx an expanded one back. Such a business could probably survive an adwords outage because the various Tivo mailing lists would keep their name in play for six months.

      Adwords has enabled lots of small businesses to be viable that never would have been viable otherwise. Sure, you could call that being marginal, but it is still good for the economy. Services get provided that otherwise wouldn't, for prices cheaper than they would otherwise be, often with better customer service than your general mega-chain.

    20. Re:They aren't even close by JAlexoi · · Score: 1

      > and if you are on adwords

      The problem with your statement is the WORD "if". With true monopolies you don't have "if".
      While when making business with your customers that send you documents in MS DOC format, you are truly FORCED to own MS Office.
      With Google, if you don't like it change to some other advertisement services provider. You have TV, magazines, newspapers and other online ad agencies. You don't lose customers if you switch from google, you won't get more customers from google's user base. But giving you access to it's own user base is no public obligation made by google.

    21. Re:They aren't even close by pavera · · Score: 1

      All of the businesses I've seen this happen to advertised in multiple channels, msn, yahoo, google, the yellow pages (online and print), newspapers, radio. Just so happened that ~90% of the sales and solid leads all came from google. It's the only thing that works reliably online from my experience.

      It's not a question of a "bad business model" its a question of having a limited marketing budget, and spending the money where it "works". You cannot just take an adwords budget, move it to yahoo and get the same results. You can't move it to MSN and get the same results either. The clicks and sales simply aren't there. The are on google, period, end of story.

    22. Re:They aren't even close by Anonymous Coward · · Score: 0

      It boggles me that businesses go out of business using adwords - there is a reason google has the option to set a budget. You are supposed to set it to what you want to pay, no more, no less. Anyone who sets it to more than they can afford, to the point of putting themselves out of business need to retake Business 101. It isn't google's fault that unsophisticated users don't understand the tool. Yeah, I know sometimes google will inactivate your keywords and tell you to increase the cpc on it. They do this because the quality is bad - meaning instead of increasing your cpc on it you should just delete it. They hope by putting it out of your price range, your stop advertising on something that isn't working.

    23. Re:They aren't even close by kwerle · · Score: 1

      I think the classic Microsoft move is OS2. They did team with IBM. They did collaborate on features. Money changed hands.

      Then they did (continued to do) Windows, broke compatability and essentially killed OS2.

      I don't generally keep track of MS' victims in the industry - it seems like there are plenty of them. Anti-competitive means "it's not windows until [3rd party spreadsheet/WP/whatever] doesn't run. They control the marketplace that way.

      Google's non-deal with free411 and their competing product probably means that free411 will die. Google is the 800# gorilla. And if I were free411 I would sure be leery of using google's adwords to advertise. But Google doesn't control web standards. They can't make free411 not work. And they don't control >90% of web ads (what % do they control, I wonder).

      In that sense Google's actions are just like any other business, and not like MS.

    24. Re:They aren't even close by Strange+Quark+Star · · Score: 1

      But they do have developers, developers, developers, developers!

      --
      There is no sig.
  7. It's not enough to not intend evil by Anonymous Coward · · Score: 0

    Google has to actively work to be good. Otherwise the sheer size of the operation will prevent them from stopping evil-creep before it's too late.

  8. Not even a close comparison by downix · · Score: 3, Interesting

    Google operates by simply focusing on being the best at what they offer. But they do not force vendor lockin, nor threaten or crush the competition. Infact, several of their strategic moves almost seem to encourage competitors. While yes, they do offer you a one-stop-shop in many ways, but they are not the only ones either. Yahoo, Ask, and even Microsoft all stand there, and Google knows this. But rather than pulling a Microsoft, and bullying themselves into dominance, Google consistantly strives to better itself, to win out by simply being the best at what it is.

    --
    Karma Whoring for Fun and Profit.
    1. Re:Not even a close comparison by Xuranova · · Score: 1

      Why does everyone say Google isn't out to crush the competition?

      Their primary goal is to beat everyone else. You don't see them giving out their search secrets to competitors so they can keep up. The fact they haven't wiped out the competition is just a matter that the competition won't die, not that Google isn't trying to beat them. When Google starts giving money to dying search engines then people can say Google isn't out to crush competition. Until then, yes they are. MS is just "better" at it.

      --
      "There is no real right or wrong, just what the majority accepts at the time."
  9. Monopoly does not equil to google by webmaster404 · · Score: 1

    Google doesn't have a monopoly or an abusive monopoly like Microsoft has. Google has some web based software (Maps, Docs, etc.) and some installable software (desktop and toolbar) but they are far from having a monopoly, particularly an abusive MS-Like monopoly. The reason Google got ahead is because they had one of the first "clean layouts" that means no banner ads, no flash, nothing that screams "You have won a free iPod Nano" and its fast to load. MSN, Yahoo, And MS-Live all lack that. Sure Google has a lot of ad revenue but its got competition by the "anti-Google" doubleclick.net and other ad companies. Also, if a much, much better search engine came out people would use that, if not then people go to the best which for most is Google. And Google has made a commitment not to be evil like MS has been, they support Linux, Mac and Windows rather then preferring one over the others and that has boosted it. But I seriously think Google is a bit overrated, first I hate ads and most people (who know a thing about technology) use ad-block or have custom CSS to block ads. Secondly, other then ads and search engines, there are monopolies everywhere else in the technology industry, browsers, OSes, and just about everything else be it abusive like MS as the only operating system or De-Facto like Firefox being the primary browser on Linux. I just can't see Google getting anywhere.

    --
    There is no "disagree" moderation, and troll, flamebait and overrated are not valid substitutes
    1. Re:Monopoly does not equil to google by hatchet · · Score: 1

      The greatest trick devil ever pulled was convincing the world that he doesn't exist.

      With microsoft and windows you actually get more than you wanted. You get silly pop-ups, blue screens of death... mostly stuff you don't need or want. But it's there, you know it's there.

      Google has even greater power. They have a power to hide stuff from you and manipulate your mind. You can search for something, but the stuff you are searching falls down to the bottom of the list... the worst of all is that most of the time you wouldn't even know they are hiding something from you.

    2. Re:Monopoly does not equil to google by linuxci · · Score: 1

      but its got competition by the "anti-Google" doubleclick.net and other ad companies Doubleclick is owned by Google! Still, there's competition in ad market too, Yahoo's adword system (formerly Overture) is also very popular.
    3. Re:Monopoly does not equil to google by DrEldarion · · Score: 1

      They can't do that. The moment they start returning worse results than other search engines, people will move to those other sites. Look how quickly people migrated from Yahoo to Google.

    4. Re:Monopoly does not equil to google by Zphbeeblbrox · · Score: 1

      Doubleclick is not owned by Google. Doubleclick is in the process of being acquired by Google. There is a difference. Verify your facts before blurting them out next time.

      --
      If you see spelling or grammatical errors don't blame me. I tried to preview but IE here at work borked the CSS
  10. Free standards by Enderandrew · · Score: 3, Insightful

    The moment Google tries to destroy free standards, destroy competition, and break the law regularly at will, let me know.

    Until then, can we please stop with all this hyperbole and nonsense about how Google is evil?

    Last I checked, MSN and Yahoo both volunteered private data to both US and Chinese governments, and Google was the only company to stand up to both, yet the media kept insisting that Google was the evil party for eventually caving into Chinese law. Google gives money to the Summer of Code project, volunteers tons of code, and also doesn't have a monopoly in their market.

    Google hasn't thrown chairs, hasn't threatened to destroy anyone, and doesn't have leaked evidence like the Halloween documents, proving their evil.

    Where exactly are the comparisons valid?

    --
    http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    1. Re:Free standards by ScrewMaster · · Score: 1

      I think this is more "bigger is always eviller" rhetoric.

      --
      The higher the technology, the sharper that two-edged sword.
    2. Re:Free standards by tritoneaddict · · Score: 3, Informative
      Lawrence Lessig JUST did a http://www.grad.washington.edu/lectures/schedule.htmtalk on this at University of Washington last night. It was officially titled "Is Google(2008) Microsoft(1998)?" Because he's a smart guy the answer is a bit more complicated than yes or no.

      But he did point out a few significant similarities. Fundamentally, both companies are/were trying to create a platform that other developers would use to create good stuff for users. That's been covered before and most of us are familiar with that strategy. The key is that these platforms only work when developers that use it TRUST that they won't get screwed by the platform operator at some later time. Lessig feels that this loss of trust was a far worse consequence to MS than any DOJ settlement/penalty was for the anti-trust fight of the late '90s.

      Heck, it's safe to say that trust is the very reason we keep watching Google like hawks. It's the reason MS gets bashed and it's the reason FOSS is embraced. There's flat out NO WAY the rug can be pulled out from under you if you develop over an open source platform.

      In light of that, Lessig pointed out a rather scary http://www.google.com/apis/maps/terms.htmlfact:

      8.2 Termination. Google may change, suspend or discontinue all or any aspect of the Service, including their availability, at any time, and may suspend or terminate Your use of the Service at any time. This includes, without limitation, the right to set, at Google's own discretion and at any time, a maximum number of map images you may access through the service without Google's prior written consent.

      In addition, either party may terminate the Terms of Use at any time, for any reason, or for no reason including, but not limited to, if You engage in any action that reflects poorly on Google or otherwise disparages or devalues the Google Brand Features or Google's reputation or goodwill. If You desire to terminate the Terms of Use, You must remove the Service from Your Site.

      8.3 Rejection of Application. Google shall have the right, in its sole discretion, to reject any request to use the Service at any time and for any reason, and such rejection shall render null and void the Terms of Use between You and Google. Google shall not be liable to You for damages of any sort resulting from its decision to reject such a request.


      Now, can you imagine your reaction if MS revoked your license because you bashed them in an email sent from a Windows box?
    3. Re:Free standards by linuxci · · Score: 1

      Last I checked, MSN and Yahoo both volunteered private data to both US and Chinese governments, and Google was the only company to stand up to both, yet the media kept insisting that Google was the evil party for eventually caving into Chinese law. Google gives money to the Summer of Code project, volunteers tons of code, and also doesn't have a monopoly in their market. I think people hold Google to a higher standard thanks to their stated policy of not being evil. The amount of 'second chances' Microsoft gets from some people is fairly unbelievable - but Google is often criticised for the smallest thing. However, due to the amount of data they collect then it's good that people are paying attention to Google's every move.
    4. Re:Free standards by tritoneaddict · · Score: 1

      ...damn, I need to learn how to use comment tags...

    5. Re:Free standards by Enderandrew · · Score: 4, Insightful

      Most people include a boilerplate, catch-all clause to cover their butts.

      Have you actually seen people who have had accounts terminated for speaking poorly of Google?

      Conversely, Microsoft disallows you to use terms like Linux anywhere in your XBox Live profile. Microsoft is acting on such a strategy, where as you are suggesting Google could in theory do so, while they haven't.

      Google could abuse their position, as could many companies. How many companies depend on MySQL today? What if they abused that position? We don't talk about such possibilities, because it is highly unlikely. The company has established a track record that warrants trust.

      Microsoft's early history involved blackmailing, buying out competitors, destroying standards, etc. Microsoft started in very seedy roots. Ask Steve Jobs off the record about Bill Gates some time. Google does not have such a past, nor leadership who use such tactics.

      From day 1, they practiced a different model. Be open, don't harass your customers with big, annoying ads everwhere, provide superior alternatives, offer your stuff for free, etc. They have a company motto of "Don't Be Evil". Many of the things that have given Google an advantage, they offer up freely to everyone else.

      They have opened the designs and standards on their server and power supplies. They contribute their optimizations back to the MySQL devs. They pay people to develop FOSS. Where is there any evidence that Google is going to start trapping people into their platform and abusing them, especially when Google is often in support of open, cross-platform standards?

      Google could have released their own fork of Firefox, and locked people in. Instead they contribute code and money to Firefox. They could have released their own Linux distro, and locked people in. Instead they contribute code to BSD, OpenSolaris, Linux and all kinds of open apps via Summer of Code.

      You can force parallels in places if you want. Someone made various parallels between Orson Scott Card's character Ender in Ender's Game with Hitler, and made what seemed to be a convincing arguement based on a number of coincidences that the characters were the same, save for the real biggy. Hitler believed in genocide, and Ender unwittingly committed a genocide and felt guilty for the rest of his life. Sometimes we see these coincidences and overlook the important parts.

      In all the areas that really matter, Google is vastly different from Microsoft, and that is why I don't put stock in these comparisons.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    6. Re:Free standards by wellingj · · Score: 2, Funny

      Now, can you imagine your reaction if MS revoked your license because you bashed them in an email sent from a Windows box?

      Uhhhh.... They wouldn't be a monopoly any more?
    7. Re:Free standards by dedazo · · Score: 2, Insightful

      Conversely, Microsoft disallows you to use terms like Linux anywhere in your XBox Live profile

      *sniff*, I do love the smell of a good meme in the morning. I guess all that FUD is working!

      Ask Steve Jobs off the record about Bill Gates some time.

      You mean the guy that sued his clone makers out of existence, won't let me run the OS I bought on any hardware I want and won't let me buy an iPod with legal tender cash so he can fight the evil people who are trying to let me use *my* $400 device as I see fit? Yeah, I'm sure he'll tell me how Bill Gates will do anything for money.

      --
      Web2.0: I love when people Flickr my cuil and digg my boingboing until my google is reddit and I start to yahoo
  11. Google Could Become an Ad Monopoly by solar_blitz · · Score: 1

    I only skimmed through the article, but it seems to me that Cringley is talking about the advertising. Let's assume for a minute that Google's search engine will be at number 1 for a very long time and thereby small companies will want to advertise with them. The advertisements are driven by the algorithms behind Google's search engines, and if those algorithms were altered it might have a detrimental effect on businesses that rely on Google for a fair portion of its business. It's a sensitive issue because there might be plenty of businesses that rely upon Google for a majority of its advertising. That's a lot of reliance upon algorithms, and to think a handful of lines of code might determine a business's success or failure.

    Or perhaps that's overstating it a bit?

    1. Re:Google Could Become an Ad Monopoly by Anonymous Coward · · Score: 0

      I only skimmed through the article, but it seems to me that Cringley is talking about the advertising. Remember, it's spelled Cringely, as in... I cringe at "I, Cringely".
  12. Google? Microsoft? by cashman73 · · Score: 2, Funny

    "640 AdWords ought to be enough for anybody!" --Larry Page, Founder of Google.

  13. I don't understand by petrus4 · · Score: 1

    There are some conspiracy theories I do understand, but the "Google is evil," one is one I've always had a bit of difficulty following.

    They've got a ton of services, yes...but I can't think of a single one which doesn't have competitors that I'm entirely free to use the moment I feel like it. If I don't like gmail, I can easily use something else. If I don't like Google itself, I can easily use Yahoo, MSN Live, or any number of others. So the fact is, they're not a monopoly at all...and I actually find their services extremely beneficial and useful, personally.

    I know it's been said before, but I have to ask...

    Where's the lock-in? I can't see it.

  14. not surprising by Anonymous Coward · · Score: 1, Interesting

    The guy who runs the engineering department at Jingle, the guys who own Free411.com, used to be the chief software architect at my current employer. After cleaning up his various messes for two years, I am not terribly surprised that they decided to pass on acquiring the company if they were able to see the source code.

    1. Re:not surprising by Anonymous Coward · · Score: 0

      I've seen two buyouts now, and neither involved source code review as part of DD. Of course, that's a small sample but it seems likely that suits and accountants are the primary players in DD, not geeks. So unscrupulous operators can get away with all kinds of things in the source (e.g., GPL violations, nasty unmaintainable code that they knew was going to require a complete re-write, etc.) and often nobody knows until it's too late.

    2. Re:not surprising by ScrewMaster · · Score: 1

      True enough, but on the other hand it's entirely possible that Google did insist on an independent code review and didn't like what they saw. They're smart enough, technically, to realize how important that is.

      --
      The higher the technology, the sharper that two-edged sword.
    3. Re:not surprising by Anonymous Coward · · Score: 0

      I'm 99% certain they didn't when they purchased my company.

    4. Re:not surprising by Anonymous Coward · · Score: 0

      I don't think you'd need to do a source code review; Just look up some of his references and work history and talk to people that worked with them, and maybe find people who left the company. You can probably get all the information you'd ever need that way.

  15. Dupe, dupe and dupe by Enderandrew · · Score: 4, Insightful

    How many generic "Is Google Evil?" articles are we going to get on Slashdot? I've yet to see one that produces anything newsworthy. They all just make general suggestions that Google is the new evil empire. Not only are these articles devoid of any meat and flawed, they are dupes. Please don't repeat them.

    --
    http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
    1. Re:Dupe, dupe and dupe by DrEldarion · · Score: 1

      They're completely ridiculous and everyone knows that, including the editors.

      That said, they get lots and lots of page views, and Slashdot loves selling those ads, hm?

    2. Re:Dupe, dupe and dupe by macshit · · Score: 1

      Well at least this one has Cringely's name in the first line, so we know it's clueless before we even read the rest of the summary...

      --
      We live, as we dream -- alone....
  16. i wouldn't have said it, if it weren't true! by someone1234 · · Score: 1

    Even if you avoid firefox and dells, google.com is still there.
    Try it with IE!
    They somehow bypass the IE security, but eventually Microsoft will solve this problem.

    --
    Patents Drive Free Software as Hurricanes Drive Construction Industry
  17. Of course Google is like Microsoft! by MadMidnightBomber · · Score: 1

    Do you have any idea how much work it is for me to change my homepage to search.yahoo.co.uk? Hundreds of thousands of pounds of effort, and just think of the training needed to use a different search engine.

    (No, I didn't rtfa - it's cringley after all)

    --
    "It doesn't cost enough, and it makes too much sense."
  18. Obligatory aphorism by rbrander · · Score: 1

    Power Corrupts.

    Monopoly may provide "absolute power" (in a given market) but having billions and billions of dollars and enormous industry influence is quite a lot of power, certainly enough to corrupt.

    At some point, people start saying "but we can get away with it" about some dirty move that will create higher profits.

    At which point, the old "don't be evil" thing is just...corrupted.

  19. Simply put: Corps spread Google FUD by porkThreeWays · · Score: 4, Interesting

    When the hell did we start trusting companies that purposefully screw us to the 10th degree and try to hide it more than we trust a company that is very open about what they do and go to extreme efforts to make the public happy? Google is, in no way, shape, or form evil. What's happened is, many of the major corporations are saying "oh shit, people are going to start expecting google-like service from us and that's really going to screw up our bottom line". In fact, I feel like there are funded, multi-corporation, organized, Google-FUD campaigns out there that put all this garbage into people's heads.

    A company that has rendered my computer useless many times because of a false WGA positive? That's evil. A company that injects false TCP flags into sessions to "shape" bandwidth? That's evil. A company that renders a 600 dollar phone useless because I installed a 3rd party program? That's evil.

    In fact, the only thing I can recall that google has done ever even remotely evil is a censored version of google search in China. That was a VERY calculated move and they were very open about the decision. Google has actually expressed regret for not standing up for what is right. But this PALES in comparison to the crap other US companies have pulled in China. This includes border-line slave labor and the turning over of information that has led to the death of many innocent people. On the evilness scale, what google did in China was like a .0005 compared to the things other US companies do. Yet we somehow turn a blind eye to them and get up in arms about Google?

    --
    If an officer ever threatens to taze you, say you have a pacemaker.
    1. Re:Simply put: Corps spread Google FUD by Anonymous Coward · · Score: 0

      > A company that renders a 600 dollar phone useless because I installed a 3rd party program?

      All you need to do is restore the phone. It is not permanently 'useless.' But by all means, continue with the FUD.

    2. Re:Simply put: Corps spread Google FUD by rastoboy29 · · Score: 1

      You're treating them like superstition--only aknowledging the facts that fit your preconceived theory.

      You have also obviously never been an adwords customer, or you would know they are already evil.

      "Do No Evil" is what they TELL you.  Do you trust a guy who goes on and on about how honest he is?  Thought not.  But it's good marketing.

      And censoring search results in cooperation with the Chinese government is very, very evil.  But you blow it off!

  20. Google is an *ad* platform, not a search engine by davide+marney · · Score: 1

    Google does not get paid one, thin dime for delivering search results. They get paid for delivering advertisements to potential customers. Google's business model is not all that different from old school, over-the-air TV. Give the customer something they want (TV programming/search results), and while they're consuming that, give them the opportunity to buy something (TV commercials/AdWords, etc.). So, in terms of online ad placement, Google definitely qualifies as a monopoly.

    No go back and re-read Cringley's article with this point of view, and I think you'll see his point. In terms of revenue, Google is making some of the same kinds of financial mistakes that other monopolies have made: cozying up to partners, and then crushing them with a copy-cat service, cutting into your partner's business by dinking with their revenue streams, etc. Not a happy place if you work with, but not for, Google.

    Personally, I hope and believe that Google is better than that, that they are listening, and will make things right.

    --
    "We receive as friendly that which agrees with, we resist with dislike that which opposes us" - Faraday
    1. Re:Google is an *ad* platform, not a search engine by falconwolf · · Score: 1

      Google does not get paid one, thin dime for delivering search results. They get paid for delivering advertisements to potential customers. Google's business model is not all that different from old school, over-the-air TV. Give the customer something they want (TV programming/search results), and while they're consuming that, give them the opportunity to buy something (TV commercials/AdWords, etc.). So, in terms of online ad placement, Google definitely qualifies as a monopoly.

      First off just because Google sells ads doesn't make it a monopoly. Secondly though Google may be the market leader in online advertising, it doesn't own half of the ad market yet. There are plenty of other online advertisers such as Microsoft, heck there was recently some /. articles on how MS bought into Facebook and that MS sales ads on Facebook. Then there's Yahoo! and Overture as well. Because of Google's market share in searches, online businesses may need Google ads to sell more but there are others they can go to as well.

      Falcon
  21. Comment removed by account_deleted · · Score: 1

    Comment removed based on user account deletion

  22. Clients and Products by farnsworth · · Score: 1
    Google's products are not search and gmail etc -- Google's product is a huge number of end users (and Google provides metadata about them, too).

    Google's clients are not people who search, or people who use gmail -- Google's clients are companies that pay for ads.

    Whether or not Google has a monopoly on placing ads, I don't know, but I doubt it.

    --

    There aint no pancake so thin it doesn't have two sides.

  23. Google is *NOT* a search company ... by AHumbleOpinion · · Score: 4, Informative

    Google is *NOT* a search company, they are an advertising company. In particular a targeted advertising company. Everything they do - search, maps, email, etc - is just a means to collect data on you in order to build a profile. That profile is then used to enable clients to provide you with a targeted ad when you visit the client's website.

    In targeted online advertising, and perhaps online advertising in general, Google is the 800 pound Gorilla. They are not quite Microsoft yet, but they are not that far off in online advertising. They are still consolidating, they are on a curve like Microsoft's, just at a far earlier stage.

    1. Re:Google is *NOT* a search company ... by the_womble · · Score: 1

      Google is the 800 pound Gorilla. They are not quite Microsoft yet, but they are not that far off in online advertising.

      Yes, but I cannot see how Google could lock people into their advertising in the same way that Microsoft locks people into Windows, Exchange and MS Office. The cost of moving to another product will remain cheap.
    2. Re:Google is *NOT* a search company ... by AHumbleOpinion · · Score: 2, Interesting

      Google is the 800 pound Gorilla. They are not quite Microsoft yet, but they are not that far off in online advertising.

      Yes, but I cannot see how Google could lock people into their advertising in the same way that Microsoft locks people into Windows, Exchange and MS Office. The cost of moving to another product will remain cheap.


      Google is offering apps and services to better profile individuals. If they develop the most accurate database of profiles they can achieve lockin to the same extent that Microsoft does. There will be a cost, a loss in revenue, by switching to some other targeted adverting firm.

    3. Re:Google is *NOT* a search company ... by poot_rootbeer · · Score: 1

      In targeted online advertising, and perhaps online advertising in general, Google is the 800 pound Gorilla.

      Five years ago, we all would have identified DoubleClick as that 800-lb gorilla. Five years from now, there might well be a different company at the top of the heap.

      That doesn't sound like a monopolized market to me, and certainly not an illegal monopoly.

    4. Re:Google is *NOT* a search company ... by hackstraw · · Score: 1

      Google is *NOT* a search company, they are an advertising company.

      Just like NBC, the NY Times, and radio stations.

      Got it.

    5. Re:Google is *NOT* a search company ... by AHumbleOpinion · · Score: 1

      "Google is *NOT* a search company, they are an advertising company."

      Just like NBC, the NY Times, and radio stations. Got it.


      The NY Times is free where you live? We have to pay for it around here.

      Television and radio is certainly about advertising but they pale with respect to google. TV and radio are somewhat distracted (news, public service) due to governmental mandates in exchange for use of public airways, but more importantly they merely deliver general non-personalized advertising. Google is far more involved in the advertising business in that they collect data on the interests and activities of individuals and use this data to sell targeted advertising information to 3rd parties. Goggle does a lot more than just add a few ads to your search results, they help determine what banner ads you see on thousands of 3rd party websites as your browse.

    6. Re:Google is *NOT* a search company ... by hackstraw · · Score: 1

      The NY Times is free where you live? We have to pay for it around here.

      Around here the NY times is in the library. For free, if you don't pay taxes.

      We live in a funny world. The better you are at stuff, the less stuff you have to do, and the more you get paid for it.

      Most of the highest paying people I know of do things like sending emails and talking to people either in person or on the phone all day long.

    7. Re:Google is *NOT* a search company ... by falconwolf · · Score: 1

      Google is offering apps and services to better profile individuals. If they develop the most accurate database of profiles they can achieve lockin to the same extent that Microsoft does. There will be a cost, a loss in revenue, by switching to some other targeted adverting firm.

      When users either switch to another provider of apps and services, which MS is trying to get into, Google looses those profiles. Admittedly right now more and more are signing up for Google's apps, but when someone comes along offering something better people may switch. Unless they were foolish enough to let Google lock all of their documents away so they had to use Google. Personally I don't get what it is about all of these people taking and using online apps. Personal computers were started so people could have local control of apps and docs. And that isn't something I'm willing to give up. If I need to I can tunnel into my own server and synchronize docs on the road. Power? Modern laptops have plenty of power to run many apps, and hdds are hugh today.

      Falcon
    8. Re:Google is *NOT* a search company ... by Anonymous Coward · · Score: 0

      The NY Times is free where you live? We have to pay for it around here. Why did you ignore NBC and radio stations? Btw, the NY Times (and any paper or magazine) earns a lot more from advertising than it does from fees. There's a reason Consumer Reports (they do not allow advertising) costs so much compared to other magazines.

      Television and radio is certainly about advertising but they pale with respect to google. TV and radio are somewhat distracted (news, public service) due to governmental mandates in exchange for use of public airways, but more importantly they merely deliver general non-personalized advertising. Ok. Changing the definition as you go along. Now only "targeted advertising" is "advertising". Btw, did you ever notice that different ads show on different TV shows? Makes you wonder what Nielsen ratings are used for (hint: targeting).

      Google is far more involved in the advertising business in that they collect data on the interests and activities of individuals and use this data to sell targeted advertising information to 3rd parties. Ahem, [citation needed]. Sure they collect information (just like doubleclick, Tivo, etc), but google's privacy policy says nothing about SELLING information to anyone. If they did, you should be able to find a link for that from a reputable news source, right? There are many information brokers out there, which sell all sorts of information. They pre-date the modern online world. If you've got proof that google is an information broker selling personal information about individuals, you had better show it. That would be a huge story, but we haven't heard anything, which is why I think you are just bluffing; Stories like that don't go unnoticed.

      Goggle does a lot more than just add a few ads to your search results, they help determine what banner ads you see on thousands of 3rd party websites as your browse. Those ads are served by google, they don't give you the user's personal information. I know this because I have an adsense account. If you want to learn more about it I suggest going to searchenginewatch.com's forums. It's enlightening to learn how this stuff actually works.

      Should we fear how much information google collects on users? Maybe. At any rate that's the real issue we should bring up rather than inventing facts and conspiracy theories. The first step is to make sure they don't sell the data; That would be a violation of their own privacy policy AFAICT, so watch and make sure they follow it. The second step is to get better privacy laws passed in the US. Handling it on a case-by-case basis won't work. Five years ago, it was Doubleclick that people were worried about. Five years from now, Facebook will know not only who you are friends with, but who you dated and when, who you talk to, who you met up with, and for many idiots, it will have their AIM password as well (as a "convenience"). Suddenly doubleclick's web bugs and google's user search history gets some perspective. And even right now, it isn't just google collecting information. Do you think Microsoft and Yahoo don't do the same? The only real solution is industry-wide privacy regulations, such as those in the EU.
    9. Re:Google is *NOT* a search company ... by Anonymous Coward · · Score: 0

      Google does not sell their profiles to 3rd parties. That would put them out of business, that data needs to be proprietary to be of value. What they do is tell 3rd parties what ad to show to a particular person, and/or private the particular banner ad to show.

    10. Re:Google is *NOT* a search company ... by archie · · Score: 1

      So you can put adwords in their system for targeting people who looked at the map of the city of Utrecht in the Netherlands? Either today or the week before? That'be using profiling. But you can't (as far as I know) so while they may be profiling, they're not using it for advertising.

      Monopolies have the tendency of make competition hard (like not starting up because DR-DOS is running, saying 'you have a stupid OS'). How would that work on the web? 404's because they chose the wrong advertising agency?

    11. Re:Google is *NOT* a search company ... by Anonymous Coward · · Score: 0

      >> Google is far more involved in the advertising business in that
      >> they collect data on the interests and activities of individuals and
      >> use this data to sell targeted advertising information to 3rd parties.
      >
      > Ahem, [citation needed]. Sure they collect information (just like
      > doubleclick, Tivo, etc), but google's privacy policy [google.com]
      > says nothing about SELLING information to anyone.


      Pretty weird that you ask for a citation and then confirm what the post you challenge says:
      > Those ads are served by google, they don't give you the user's
      > personal information.
      No one said Google was selling the individual profiles. That would make no sense, such info needs to be proprietary to be of value.

    12. Re:Google is *NOT* a search company ... by the_womble · · Score: 1

      If I need to I can tunnel into my own server and synchronize docs on the road.

      Most people cannot. Either (in a corporate setting) IT decides it is not necessary, or (at home) they do not know how to do it, and they have a PC that is turned off when they are out rather than an always on server.


      I am not saying it is not a good idea, just that it is not yet practical for most people. Using a laptop as your primary PC does work, which is why they are becoming more practical.

    13. Re:Google is *NOT* a search company ... by falconwolf · · Score: 1

      If I need to I can tunnel into my own server and synchronize docs on the road.

      Most people cannot. Either (in a corporate setting) IT decides it is not necessary, or (at home) they do not know how to do it, and they have a PC that is turned off when they are out rather than an always on server.

      I don't know how to either but I know how to to use the net to find out how to setup a VPN. As for IT, if they are unwilling to allow it then they need to examine why and maybe change policies. I almost always have a computer, 2 even, running. That's the one area I use more power than I need to, everywhere else I try to reduce my energy usage.

      Using a laptop as your primary PC does work, which is why they are becoming more practical.

      I'm typing this on a MacBook Pro with a 200GB hdd and it's my primary computer. That's exactly why I want to setup a VPN with the PC at home, so I can access any files I don't have with me on the road. I used much more storage space than what will fit on my hdd, I installed a 750GB hdd in my PC at home I plan to use as a server and I've already used more than 250GB of the space. Early next year I hope to start working as a photographer and if so I may even need another hdd that's bigger. I only have a 35mm film SLR right now so it will take some tyme to use up 750GB, er 500GB. However if I am able to get some freelance jobs I plan on getting a DSLR and maybe a medium format camera, if so then I can quickly use up 500GB

      Falcon
  24. Monopoly? by onefriedrice · · Score: 1

    Google cannot be considered a monopoly for the simple fact that their products still are not forced on anyone. End of story. The same cannot be said about Microsoft. Big difference, actually.

    Basically there is a difference between a monopoly and a successful company which enjoys most of the market-share. The successful company with good market-share makes good products that people _choose_ to buy or use, while the monopoly focuses primarily on how they can force products onto consumers. In this case, the former describes Google well, and the latter describes Microsoft fairly.

    Microsoft fans often stick their heads in the sand or make up excuses, but the undeniable fact is that Microsoft is often found to engage in activities which force their products on consumers. I won't argue the relative quality of their products compared to others because that's not the point. The fact is they're a monopoly, and they're taking choice away from consumers which should never happen.

    --
    This author takes full ownership and responsibility for the unpopular opinions outlined above.
  25. Who the heck is Robert Crinkley? by tjstork · · Score: 0

    I love how the article introduces this author as if, he had some authority. Did he write Word Perfect? Doom? Word? Excel? Linux? Like, if he doesn't know assembly or at least C++ then what's his opinion really worth?

    --
    This is my sig.
    1. Re:Who the heck is Robert Crinkley? by afroborg · · Score: 2

      Considering that he's writing about business strategy, what does C++ have to do with it?

      --
      my sig could kick your sig's arse...
    2. Re:Who the heck is Robert Crinkley? by deftcoder · · Score: 1

      It is my great honor to introduce you to your logical fallacy... *drumroll* ... http://en.wikipedia.org/wiki/Ad_hominem

      --
      Peace sells, but who's buying?
    3. Re:Who the heck is Robert Crinkley? by tjstork · · Score: 0, Offtopic

      It is my great honor to introduce you to your logical fallacy... *drumroll*

      So, if George Bush made a good point, would you believe it?

      --
      This is my sig.
    4. Re:Who the heck is Robert Crinkley? by deftcoder · · Score: 1

      Generally, you would agree or disagree with a point rather than "believe" it. :P

      --
      Peace sells, but who's buying?
  26. Google trying not to be evil by CustomDesigned · · Score: 1

    On the evilness scale, what google did in China was like a .0005 compared to the things other US companies do. Yet we somehow turn a blind eye to them and get up in arms about Google?

    Their "We are not Evil" slogan challenges us to judge them by a higher standard. This is a good thing. Yes, they will fall short. Falling short of a high standard is better than falling short of a low down dirty standar But judging Google by the higher standard they have set for themselves is essential to keeping them accountable, and thereby helps them get closer to that high standard.

    Maintaining high ethical standards in the midst of non-stop difficult and tricky multi-billion dollar decisions is *very* hard. IMO, this is why so many more television preachers end up corrupt compared to radio, print, or pulpit.

    1. Re:Google trying not to be evil by VGPowerlord · · Score: 1

      Exactly! By comparison, Microsoft is judged by a lower standard and passes it every time.

      Unfortunately, since that includes stuff like 1. Steal software ideas from other companies and 2. Be evil, passing it is a bad thing.

      --
      GLaDOS for President 2016! "Well here we are again. It's always such a pleasure." -- GLaDOS, 2011
    2. Re:Google trying not to be evil by Anonymous Coward · · Score: 0

      >Steal software ideas from other companies

      How does one steal an idea?

  27. what kind of nda would Free411.com have? by bigbigbison · · Score: 1

    I kind of thing that the name pretty much says it all "free 411." I don't really see what kind of trade secrets google could get from them that wouldn't be obvious.

    --
    http://www.popularculturegaming.com -- my blog about the culture of videogame players
  28. Google alternatives .. by rs232 · · Score: 1

    Where can I go into a hight street shop and buy a PC without Windows?

    What alternative search engines are there and how can Google prevent me from using them?

    --
    davecb5620@gmail.com
    1. Re:Google alternatives .. by linuxci · · Score: 1

      Where can I go into a hight street shop and buy a PC without Windows? Here (but the dedicated Apple stores did come along too late for Apple to gain a strong market share - most retail shops either didn't sell Macs or had them stuffed out of the way)

      What alternative search engines are there and how can Google prevent me from using them? I just Googled it, I remember back in the early days Google used to offer links to other search engines ("Try your search in..."), in fact you can still have that with the 'Customise Google' Firefox extension.
    2. Re:Google alternatives .. by Ash-Fox · · Score: 1

      Where can I go into a hight street shop and buy a PC without Windows?

      Here (but the dedicated Apple stores did come along too late for Apple to gain a strong market share - most retail shops either didn't sell Macs or had them stuffed out of the way)
      Apple doesn't market their computers as PCs but as 'Macs'. Additionally the hardware in Macs tends to be a bit different in comparison with other x86 systems. I think the grandparent was asking for a more 'normal' PC being sold with another OS.
      --
      Change is certain; progress is not obligatory.
  29. Lawrence Lessig's talk today by sufijazz · · Score: 1

    http://www.ischool.washington.edu/events/calendar/984 Lawrence Lessig is going to give a lecture tonight at the Univ. of Washington. The title is Is Google (2008) Microsoft (1998)?

    --
    2+2=5 for very large values of 2.
  30. Google is.. by ynososiduts · · Score: 1

    .. the next Standard Oil, Bell, GM, DeBeers, Microsoft, and U.S. Steel all rolled up into one. Now that we got that out of the way, can we please move on and report real news?

    --
    622677120
  31. Funding for article by Anonymous Coward · · Score: 0

    Recently, it came to light that the funding behind a smear campaign against "An Inconvenient Truth" came from a source who had a lot to lose ... and who currently made a lot of money from abusing the environment.
    I agree with another poster here there there is a lot of unjustified bad press against Google. Who in the hell funded this article against Google???

  32. Just Google? by Sir+Pallas · · Score: 1

    A couple of weeks ago, I did a post for Alexa Internet about this sort of thing. This Post is the New Black took a look at the frequency of "* is the new *" on the web and came up with this graph; the data says that Apple, Facebook, Google, and MySpace are all the new Microsoft, which is really just the new IBM.

    1. Re:Just Google? by wellingj · · Score: 1

      WTF? The graph indicates a "facebook is the new facebook"
      What sorry schmuck wrote that one?

  33. Ads by McGiraf · · Score: 1

    "they started off as a search engine, the ads followed later"

    I do not know for sure, but that was probably the plan all along.

    1. Re:Ads by linuxci · · Score: 1

      Well it started off as a university project called BackRub, of course once they realised they had something that was going to be popular then they'd want to find a way of making money on it but they could have easily just gone the way of getting some 3rd party to display banners on their pages.

  34. 3 groups... by davburns · · Score: 3, Interesting

    I don't know anything about the free411 thing. That might be "Evil" if it is how Cringely suggests. But with no details, it's hard to speculate.

    The adSense complaining is in no way an indicator of a Microsoft-like monopoly. Google must balance the interests of users, content-providers, and advertisers. Subsets of all three groups are trying to game Google for their own benefit. Of those three groups, Google seems to be most leery of offending the users -- and this has worked well for them.

    The user, really, is in control here. The user could use another search. They could put ads.google.com (or whatever) in their hosts.txt file (like many have done to doubleclick and others). Even for those who can't/won't do that, users can avoid pages they know have ads that are more annoying than the content is good (Otherwise I would read Dilbert every day -- but not with popup-blocker avoiding popunders.) Further, since the other two groups are trying to game google to get the attention of users, Google acts as a kind of spam filter for the user, only giving them ads that they can manage -- or even ignore. (Thus Google's limits on the number ads per page, etc.)

    The content provider wants, simply, to make money. They have content -- which drives page hits -- and want to monetize that. They have some tension with Google over caches and summaries, but Google can make that up to them by increasing their traffic (for free, when the user searches) and maybe by providing money, if they use Google ads.

    Advertisers are the loudest complainers, especially those who have chosen to base their business mostly on Google's referals. They also try the hardest to game Google, to get more users. This group seems to think that since they are the ones paying Google, that they're the only customers of Google, and that Google must treat them better than the other two groups. This is also the only group from whose perspective the 'monopoly' claims begin to make sense. If an online business wants traffic, they pretty much have to deal with Google, since Google "controls" so much traffic. Clearly, some of them resent Google for this lack of choice.

    The content providers could choose someone other than Google to support their pages, and the users could opt out of google ads if they wanted. But the advertisers are stuck with google. This might allow google to abuse the advertisers if they wanted. I haven't seen them going that far, though. But they are willing to tweak their algorythems in ways that that sometimes hurt advertisers. I don't think it's intentionally "Evil", but the consequences are hard to foresee. (On the other hand, I've never seen google ads screw up a page's layout, much less infect a user's computer with spyware or worse.) I think that Google would love to be completely fair to these customers, but that's "hard," especially since many of these users are trying to be Evil to Google and the other two groups.

    Anyway -- this is one way free markets work. The users and content providers have chosen the terms on which they'll deal with advertisers. If you don't like Google, you'll have to come up with something that's more attractive to those groups, in order to compete.

    The comparison to Microsoft is there, but pretty weak. Microsoft does have to address the interests of users, 3rd party developers, and hardware manufactures. Microsoft uses its domanance in its OS and office products to keep all three groups locked in to each other and themselves. Microsoft does seem to favor developers over the other two, but only if the developers will lock themselves into the Microsoft-way of doing things (eg, Microsoft APIs instead of portable code.) This locks users in (if the software they want runs only on Windows), which in turn gives MSFT more clout when ordering hardware vendors around. Microsoft lock-in of some users puts pressure on others to do the same (what else do you do when someone sends you a Word2007 or Visio document that needs to be edi

    1. Re:3 groups... by happyemoticon · · Score: 2, Interesting

      What cannot be stated loudly enough is that when advertisers and content providers attempt to game the system, they have a negative impact on the users.

      There was a time when Google was unmatched at getting you what you were looking for. As soon as people started to hack their PageRank, that web search Garden of Eden was destroyed. They're still pretty good, but many off-the-beaten-path keywords churn up increasingly suboptimal results, and I can only conclude that this is because they're attempting to inflate their PageRank.

      As far as I'm concerned, anyone who gets bitten in the ass by their own attempts to cheat has it coming. I suppose you could say that you are putting yourself at a disadvantage by not cheating, but this does not negate the fact that you are doing a disservice to search users. And furthermore, it's in the best interests of EVERYONE that Google attempts to get search users what they want. As soon as they stop doing that, users will stop being curious about what the net has to offer, and then they stop spending money in new and interesting places on the web, then commerce drives up and so does advertising.

  35. Oh hell I figured it was going to be... by 3seas · · Score: 1

    ....veripedia (wikipedias for profit version) as they would certainly be better at changing the meaning of terms than MS has been.

  36. thanks to slashdot's comment preferences. by sethawoolley · · Score: 1
    It's incredible how well the Slashdot comment preferences really help cull the chaff from the comments. In this case, since I'd already marked you as a foe, you got a -5 modification and I didn't have to read your comment until I'd read other, more insightful comments, thus not wasting time I hadn't already scheduled for wasting. This way, I don't have to read the baseless opinions of mindless tools for large, self-interested corporations until after I've informed myself of other, more knowledgeable fact-based opinions and research.

    Take your comment here. You assert that it's not newsworthy. Yes, the type of article is not newsworthy, but the newsworthiness of the content of the article was based on who said it and the links it gave to some pretty disappointing behavior with a potential acquisition, its AdWords bugginess, and its inability to tune its own algorithms when they don't match empirical reality. I'll quote the main point:

    At the heart of this problem is a flawed computer architecture that makes Google's customer service responses so slow. Google likes to pretend that its distributed architecture can handle anything, but that appears not to be the case here. I have some expertise in distributed systems and am also familiar with Google's architecture -- I think that he's got a point that you can't just ignore.

    If you don't want people to be informed of problems with large corporations, go write for (un)Reason magazine or its ilk, where you can collectively stick your heads in the sand together with your kind. That would be much better than telling the Slashdot editors to not publish articles you simply, and reflexively, disagree with.
    1. Re:thanks to slashdot's comment preferences. by Enderandrew · · Score: 1

      I didn't contend Google is perfect or without flaw.

      I contend that we get a bevy of articles that continue to claim Google is evil, they are the new evil empire, they are the new Microsoft, and they fail to back up these claims.

      Google may be growing past their ability to provide great service to their customers, but that doesn't make them Microsoft. The supposed "great point" you bring up has absolutely nothing to do with a comparison to Microsoft. The question is, "Is Google the next Microsoft", and I say resoundingly no. Unless an article actually demonstrates that Google is exuding Microsoft's most identifiable traits, then don't waste my time with these articles. I was wrong to even post in this article, though I generally try to respond to most people who respond directly to me. In the future, I will avoid such articles. The other poster was correct, in that so long as these articles generate tons of responses/page views/ad impressions, Slashdot will likely keep posting them.

      Lastly, you start your post suggesting that comment preferences are a good thing, yet contradict your point. You mark at at -5, and then come back and read me regardless. What's the point? I have ACs at -5 and just don't read them, period. I have no clue who are you are, or how I've ticked you off, but if you don't want to read my posts, then don't. It really doesn't bother me.

      --
      http://blindscribblings.com - Tasty pop-culture in conceptual fashion.
  37. Google is *NOT* a single thing by Gorimek · · Score: 4, Insightful

    The premise of this post seems to be that each company has to be an "X" company, where X is a single noun. If Google is an advertising company, it can therefore logically not be a search company.

    Adherence to this view forces you to claim that the company dominating internet search worldwide is in fact not a search company!

    If your premises forces you to believe in crazy things, it's time to check your premises. In my world Google is both a search and an advertising company, and several other things as well. It's a little more complex to think this way, but with some practice most people can manage quite well with such a complex world view!

  38. New Tag request by Vexorian · · Score: 1

    evilgooglenoshitsherlock

    --

    Copyright infringement is "piracy" in the same way DRM is "consumer rape"
  39. Google Rubs Them the Wrong Way by Comatose51 · · Score: 1

    The whole "Do No Evil" thing and being the wunderkind of corporations rub people the wrong way because they serve as mirrors to these other firms. When I worked at a hedge fund, a lot of the guys were really hoping for Google to fail and prove to themselves that Google is no better than all the other companies. One trader suggested after the Google IPO that Google should take all their cash and buy out a media company because their amazing IPO, to the trader, was a fluke and Google was itself worthless. They didn't understand Google or the value of what it does. Google keeps beating the odds and the old establishment hates it. They've told themselves so many times that doing evil is OK because it generates money. Google proved them wrong and they want to see Google fail to prove themselves.

    Please, please, please don't compare Google to Microsoft. Microsoft represents the old establishment of winning through deceit, monopoly, distrust, FUD, and marketing. Google is a triumph of engineering. Not only that, I think their mentality has really caught on with the newer companies. There were good companies before Google and there will be more after.

    --
    EvilCON - Made Famous by /.
    1. Re:Google Rubs Them the Wrong Way by 16K+Ram+Pack · · Score: 2, Interesting
      The thing with "do no evil" is that it's good business.

      Toyota beat the rest of the world because they didn't act in an evil way. Other car companies were doing things like lowering quality in order to make sure that people bought a new car or parts sooner.

      Toyota instead tried to make things better. They made better cars which maybe meant less in the short to medium, but paid off in the long - people would buy one Toyota and then replace it with another (there's some phenomenal rate on Lexus customer loyalty).

  40. Cringley and Dvorak by Anonymous Coward · · Score: 0

    Why does slashdot keep giving revenue to these two idiots?!

    They are shit people. I hope they die.

  41. Re:Google *IS* a single thing by AHumbleOpinion · · Score: 1

    The premise of this post seems to be that each company has to be an "X" company, where X is a single noun. If Google is an advertising company, it can therefore logically not be a search company.

    You misunderstand. Google is an advertising company, period. Advertising is the business, the opportunity. Search, maps, email, etc are merely strategies to profile individuals in order to serve the business, advertising.

    Adherence to this view forces you to claim that the company dominating internet search worldwide is in fact not a search company!

    People and companies are not necessarily what they do, and more importantly they are not the public face that they present to the world. You are confusing this public face with what the company's true nature is.

  42. Shorter Cringley: by SEE · · Score: 5, Insightful

    1) Google continually tries to improve its algorithms to deliver an improved experience, rather than sitting on its laurels.
    2) Sometimes the change in algorithms has negative consequences for some websites.
    3) Some websites are living so close to the edge that one month of Google putting their ads in less optimal places costs them so much money it drives them out of business in a single month.
    4) It's not the fault of the marginal businesses who don't have the sense to set daily and monthly expenditure limits they could afford, or who have made themselves so dependent on Google that one month of suboptimal ad placement sinks them. It's Google's fault for trying to improve its algorithms.
    5) Therefore, Google is Microsoftian in its evil.

  43. Google is like Microsoft... by m2943 · · Score: 2, Insightful

    except that they don't have a monopoly on anything, haven't been convicted of illegal business practices, and haven't been pressuring customers into exclusive contracts. And they have been sponsoring and supporting true open source projects.

    But, yes, they are like Microsoft in that their stock is doing really well.

  44. Where's the article by djfake · · Score: 1

    Apple is the next Microsoft?

    --
    www.itjerk.com
  45. MOD PARENT UP by Anonymous Coward · · Score: 0

    It's not whether they are doing evil that's important. It's the potential for evil. That EULA has great potential for evil, it may not be abused now, but it could be at any point in the future.

    1. Re:MOD PARENT UP by wellingj · · Score: 2, Insightful

      We don't declare a bowling ball a tool of evil just because it has great potential for personal injury.
      Although, I might declare you a tool for making such an assumption.

  46. Pacing by brunes69 · · Score: 1

    If things continue at their current pace, GOOG will exceed MSFT in market cap sometime in the next two years.

  47. it is usefult to remember... by asserted · · Score: 1

    ...what was at the beginning. and at the beginning of google was the search algorithm, which at first was marketed and sold on its own premises. ironically, yahoo was among the first customers. then a better way of monetization was found. and google still sells search algorithm with no ads - in the form of the google search appliance.
    so yes, google started as and still is a search company. and search is still a major focus for them.

    1. Re:it is usefult to remember... by AHumbleOpinion · · Score: 1

      it is usefult to remember what was at the beginning. and at the beginning of google was the search algorithm ...

      Using your logic we should then describe Microsoft as a vendor of the BASIC programming language.

      ... google still sells search algorithm with no ads ...

      Those searches are still part of the advertising business since they are collecting data to profile a user. Advertising is at the center of every google activity, search, maps, email, etc.

      ... google started as and still is a search company. and search is still a major focus for them.

      No, the google academic project may have been about search, but the company was about something else or it would never have attracted that $1+ million initial investment. That something else was advertising. In 2005 and 2006 99% of google's revenue was advertising revenue, 1% was licensing and other activities.

    2. Re:it is usefult to remember... by Anonymous Coward · · Score: 0

      Those searches are still part of the advertising business since they are collecting data to profile a user. If you've got proof that the google search appliance is profiling users and sending the data back to google, I'd like to see it.

      In 2005 and 2006 99% of google's revenue was advertising revenue, 1% was licensing and other activities. And 99% of Microsoft's revenue comes from software licencing, so they must be a "software licensing company" and not an "operating system and apps company" right? And Apple is a "music company" since its money comes from ipods and itunes, and most other things barely break even. Sometimes a company's goals and its means are not exactly the same thing. Apple is a hardware/software company that used music players and stores to save its company and keep the bills paid; Google is a search company that does advertising so that it can survive and be more than just a footnote of the .com era.
    3. Re:it is usefult to remember... by Anonymous Coward · · Score: 0

      "In 2005 and 2006 99% of google's revenue was advertising revenue, 1% was licensing and other activities."

      And 99% of Microsoft's revenue comes from software licencing, so they must be a "software licensing company" and not an "operating system and apps company" right?


      The Google numbers are not made up like yours. Google's SEC filings specifically says 99% advertising revenue. You also make a poor analogy. What Microsoft licenses are operating systems and apps. Google advertising revenue goes far beyond the ads displayed amongst search results.

      And Apple is a "music company" since its money comes from ipods and itunes, and most other things barely break even.

      iTunes is kind of a loss leader for iPods. iPods are a hardware product, just like iMacs. Also, I think most money still comes from computers.

      Apple is a hardware/software company that used music players and stores to save its company and keep the bills paid; Google is a search company that does advertising so that it can survive and be more than just a footnote of the .com era.

      Delete music players, they are hardware just like computers and computers also play music, and the first half of the above is OK. The second half is mixed up. It should say that Google is an advertising company that does search, maps, email, etc so it can do more accurate targeted advertising.

    4. Re:it is usefult to remember... by trevoreats · · Score: 1

      First off, the search appliance data is owned and kept by the customer, with their firewall, and so not even technically possible for Google to use that for advertising purposes. Further, other Google products for business (think Google Apps Premier) share the same no-ads pricing models. And Google doesn't actually use user profile data to target ads - check the privacy policy.

  48. RTFA? Or is the title enough these days? by Forzan · · Score: 1

    This article was primarily about Google's problems with Ad-Sense, specifically how parked domains are sucking up money from advertisers and giving them very little back.

    More specifically, the article was about how Google keeps upgrading their algorithms for Ad-Sense to look good for Wall Street, but how these new algorithms are causing problems, and Google isn't taking any responsibility for an algorithm misbehaving. The article also noted Google's launch of Goog411, after discussions with Free411 on a buyout, and how killing tiny businesses is evil.

    So no, this article was not, "Google as the Next Monopoly," which so many of you are arguing about - this article is, "Google as the Next Oversized, Inept, and Mean IT Company." Whether Google is a monopoly or not (and it is vertical monopoly by the way), this article is about Google making bad decisions for money, then not owning up to them.

  49. Robert X. Cringely and Dvorak by fat_mike · · Score: 1

    What a great life.

    Surface every once in a while and spout off something controversial, collect a paycheck and never respond to critics.

    There was a time on Slashdot where every other story was about something Cringely wrote. Let's hope this is a one time shot.

  50. Is today "obvious day"? by michaelmalak · · Score: 1

    First Netflix May Already Be Killing Blockbuster? and now this? What year is it now, 2003?

  51. "vendor lock" and "network effect" don't apply by walterbyrd · · Score: 1

    to google.

    Google is in a very different business. Lookup "vendor lock" and "network effect" on wikipedia.

  52. slavery by falconwolf · · Score: 1

    Fuck, that's like saying slavery was a temporary social imbalance, but "the market works" so we should have waited until slavery was 'naturally' socially unacceptable, or nobody needed cotton & tobacco anymore.

    I was in agreement with you until this. While I find slavery abhorrent, slavery in the US would have died without the Civil War within 20 or 30 years of the war. Economists studying the period concluded that slavery was more expensive than paying freemen a living wage and that those who relied on slaves would have had to free the slaves to keep their costs down or go out of business.

    This is not to say everything was hunky dory, only that eventually economics would have ended slavery.

    Falcon
    1. Re:slavery by Wildfire+Darkstar · · Score: 1

      I was in agreement with you until this. While I find slavery abhorrent, slavery in the US would have died without the Civil War within 20 or 30 years of the war. Economists studying the period concluded that slavery was more expensive than paying freemen a living wage and that those who relied on slaves would have had to free the slaves to keep their costs down or go out of business. Some economists claim that. Most historians, however, think that those economists are being willfully ignorant of the facts.

      The southern agricultural model was essentially low-technology work requiring a massive amount of labor. This made it fundamentally less amenable to free labor than the northern (and European) industrial model. As it is, the antebellum economy of the agricultural south ended with the Civil War not because it was inherently unprofitable (it wasn't, by a long shot) but because it could not transition to a post-slavery workforce. The south had an extremely profitable cash crop in cotton that almost everyone wanted and almost no competition to undercut them. Slavery could not have survived in the American south of 1890, but the American south of 1890 would probably not have existed had non-market forces not forced an end to slavery in 1865.
      --
      Sean Daugherty "I have walked in Eternity -- and Eternity weeps."
    2. Re:slavery by Almahtar · · Score: 1

      slavery in the US would have died without the Civil War within 20 or 30 years of the war Well crap, after only 20-30 years of completely inhumane treatment, they would have been freed without intervention. Why didn't we just wait while peoples' lives were ruined systematically day by day.

      Realize, also, that the damage and hate carried from slavery would have lasted generations after it was ended if it wasn't ended on principle, not personal gain.

      It is important to end injustice because it is unjust, not because it is no longer profitable. We saved decades of torment and abuse, and sent the message that the slaves were valid members of society worth starting a war over. Those lost in the civil war were our apology for the abuse. Things haven't been perfect since between races, but they would have been way worse if we didn't choose to free the slaves at a cost.
    3. Re:slavery by falconwolf · · Score: 1

      The southern agricultural model was essentially low-technology work requiring a massive amount of labor.

      Labor that had to be chained and guarded Slaves had to be housed and fed, then the slave watchers had to be as well. When one slave escaped or died another had to be bought and when one was injured and unable to work the labor went missing. Actually most southerners didn't own slaves because they were too expensive, most slaves were owned by large plantation owners. They could only afford slaves because of the large holdings. However when sons and daughters inherited plantations they were broken up thus loosing economy of scales.

      Realize, also, that the damage and hate carried from slavery would have lasted generations after it was ended if it wasn't ended on principle, not personal gain.

      This doesn't hold water. Even with slavery ended on principle, the Civil War wasn't really about slavery but about state rights, today almost 150 years later there's still damage and hatred. For instance all the stuff in the news about hang nooses. There are even racists on the air. And there are the skinheads and Neo Nazis. I knew someone, who though he was friendly with Blacks, still believed in slavery saying it was in the Bible. Of course as with many so called Christians, he missed the part where Jesus said he was teaching a new way and the Jews escaped from slavery, more than once, themselves. Actually if slavery had ended on economic grounds people would be more willing to accept the fact slavery was bad than being forced to end it.

      It is important to end injustice because it is unjust, not because it is no longer profitable.

      I agree but wanted to point out that economics would have eventually ended slavery. And as stated above the US Civil War was not about ending slavery but about states rights. The southern states seceded from the USA because they saw the federal government as violating states rights. Of those who seceded and formed the Confederate States of America 7 seceded before Abraham Lincoln was even elected.

      Falcon
    4. Re:slavery by falconwolf · · Score: 1

      Well crap, after only 20-30 years of completely inhumane treatment, they would have been freed without intervention. Why didn't we just wait while peoples' lives were ruined systematically day by day.

      It was better to end slavery as it ended instead of allowing it to continue, but it would be been better had slavery ended with the "Declaration of Independence". Thomas Jefferson the author of the DOI included in his first drafts of the DOI that all people including Blacks and Women had the same rights. However because slave owners and supporters had to sign it he was forced to change the DOI and get rid of this. I can hear it now, "But Thomas Jefferson owned slaves." Yes he owned slaves, slaves he inherited from his father or his father-in-law. TJ never bought any slave however he did free some slaves. He had planned on freeing all of the slaves however he wanted to pay off all of his debts first. Unfortunately he never did. Thinking about it, maybe he could have paid his debts off if he had freed his slaves.

      Realize, also, that the damage and hate carried from slavery would have lasted generations after it was ended if it wasn't ended on principle, not personal gain.

      Oh but damage and hatred are here today and if you pay attention to US news you'd know this. Maybe if slavery had ended because of economics people wouldn't have been so angry about being forced by law to end slavery. Even today there are a bunch of people who support state's rights. I am one. But not because of slavery, I don't believe anyone has the right to own anyone else nor can a state grant it.

      Falcon
    5. Re:slavery by Almahtar · · Score: 1

      I agree that it would have been better to end slavery the soonest possible, and it would have been cool if the DOI did so. My point was just that since the DOI didn't, it was a damn good thing someone chose to end it purposefully rather than hope that it would happen as natural consequence. The motive of sacrificing to free the slaves rather than their freedom coming because of some personal gain (economic advantage) was a powerful statement validating the slaves as human beings and equals. Sure, things haven't been (and aren't yet) perfect or harmoneous. I understand that. I'm just willing to bet they'd be a lot worse if former enslavers (not all of them, I know) didn't say "we choose to fight slavery and free slaves. We want them to be equal."

      You're right there are those that are pissed that they were forced by law to end slavery, but I think there would be a lot more former slaves that would be pissed that nobody stood up for their ancestors if the war hadn't happened. It's impossible to prove the following speculation, but I think that economics wouldn't have been enough - if free men didn't fight for the slaves they probably would have been forced to fight for themselves at one point or another. If that happened then the bitterness and division would run much deeper than it does today. I recognize that's just theory, but to me it just seems most likely.

    6. Re:slavery by falconwolf · · Score: 1

      Ok

      Falcon
  53. New York Tiimes by falconwolf · · Score: 1

    The NY Times is free where you live? We have to pay for it around here.

    The cover price and subscriptions to "New York Times" only covers the cost of printing. The NYT makes it's profits from advertising. So yes it is an advertising company. This is how most newspapers, and magazines, work.

    Falcon
    1. Re:New York Tiimes by Anonymous Coward · · Score: 0

      It doesn't even cover the cost of printing.

  54. Agreed, they're closer to a web ads monopoly by WoTG · · Score: 1

    For smaller websites, Google is the only choice for displaying ads (that actually pay) on your website. Google is literally making nickels and dimes for itself and hundreds of thousands of small websites that get less than, say, 500,000 visitors a month. Anyone less than that has a really hard time finding meaningful advertising revenue, especially if they're not in a desirable niche.

    How does Google do it, whereas other's can't manage millions of small advertising agreements? They use those crazy algorithms of theirs to do the bulk of the work.

    On the buying ads side, Google also whoops MS and Yahoo. The minimum click price is... well, there is none. Whereas Yahoo and MS have $0.10 minimums. Minimums make sense for many ads, they don't for many others. Google's uber-algorithms make this possible too.

    For what it's worth, I send Google a couple hundred a month for ads, and maybe a five bucks to Yahoo and MS - what's worse is that I don't see any return on the Yahoo and MS ads, and technically I should drop them altogether!

    In theory, Microsoft and Yahoo can compete, but in practice, it's been years and Google is just as entrenched as ever.

  55. same people ... same attitude by Dillenger69 · · Score: 1

    Google and M$ are both filled with arrogant, self important pricks.
    They are already more alike than different.

    --
    09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
  56. Doubleclick and Google by falconwolf · · Score: 1

    Sure Google has a lot of ad revenue but its got competition by the "anti-Google" doubleclick.net

    So, you haven't heard that Google acquired doubleclick?

    I hate ads and most people (who know a thing about technology) use ad-block or have custom CSS to block ads

    I haven't heard of custom CSS blocking ads, then again I use a Hosts file to block ads, along with any other website I want to block.

  57. Mac clones by falconwolf · · Score: 1

    You mean the guy that sued his clone makers out of existence

    Jobs ends the official program

    Soon after Steve Jobs returned to Apple, he attempted to re-negotiate the clone manufacturers' license agreements to raise Apple's royalty. Jobs proposed to raise the per-computer royalty by an amount that would render all the clones unable to compete on price. When the clone makers refused, Jobs in turn refused to license later versions of Apple hardware and operating system software to the clone vendors. The initial OS license was valid only for the 7.x series of the Mac OS; at the time these contracts were signed, Mac OS 8.0 was expected to be the next-generation Copland OS. Jobs exploited this loophole by declaring the imminent version of the Mac OS (which would otherwise have been numbered something like 7.7) to be 8.0, leaving the clone manufacturers without the ability to ship a current Mac OS version and effectively ending the cloning program.

    This may be wrong but I don't see where it says Steve Jobs sued clone makers.

    Falcon
  58. Adword Businesses by cjb110 · · Score: 1

    There is a large number of people whining that Google's constant changing of adwords is killing their revenue or business, and that must be a sign the Google's evil.

    Now I'm sorry (ish) that you may have lost money, but Google doesn't exist to keep your flawed business model alive. Adwords doesn't give any guarantees of a level of income, and never has.

    So really the people to blame here are your business advisor's and bank managers, that thought that having your major income supply be total dependant on a third party would make good sound business sense!

    --
    ----- I refuse to have an argument with an unarmed person
  59. Google terms of service ?! WTF by KnightBlade · · Score: 1

    before u say google is "innocent" comment on this: from: https://www.google.com/accounts/TOS?loc=US&hl=en google terms of service - gmail they can use stuff from ur emails and share it with other companies, can publish it else where and a lot of other things.... 11. Content licence from you 11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services. By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. This licence is for the sole purpose of enabling Google to display, distribute and promote the Services and may be revoked for certain Services as defined in the Additional Terms of those Services. 11.2 You agree that this licence includes a right for Google to make such Content available to other companies, organizations or individuals with whom Google has relationships for the provision of syndicated services, and to use such Content in connection with the provision of those services. 11.3 You understand that Google, in performing the required technical steps to provide the Services to our users, may (a) transmit or distribute your Content over various public networks and in various media; and (b) make such changes to your Content as are necessary to conform and adapt that Content to the technical requirements of connecting networks, devices, services or media. You agree that this licence shall permit Google to take these actions. 11.4 You confirm and warrant to Google that you have all the rights, power and authority necessary to grant the above licence.

    1. Re:Google terms of service ?! WTF by Ash-Fox · · Score: 1

      before u say google is "innocent" comment on this: from: https://www.google.com/accounts/TOS?loc=US&hl=en google terms of service
      Okay.

      Content licence from you 11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services. By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. This licence is for the sole purpose of enabling Google to display, distribute and promote the Services and may be revoked for certain Services as defined in the Additional Terms of those Services.
      In other words, you allow Google to actually handle the information you enter into the service so you can use it. Such as passing a google groups message onto usenet.

      You agree that this licence includes a right for Google to make such Content available to other companies, organizations or individuals with whom Google has relationships for the provision of syndicated services, and to use such Content in connection with the provision of those services.
      A generic bit that covers search engine related and targeted advertising bits of your service with the possibility of allowing more things fall under this if they expand the service more.

      You understand that Google, in performing the required technical steps to provide the Services to our users, may (a) transmit or distribute your Content over various public networks and in various media; and (b) make such changes to your Content as are necessary to conform and adapt that Content to the technical requirements of connecting networks, devices, services or media. You agree that this licence shall permit Google to take these actions.
      In other words, for usenet, e-mail to work, Google will need to transmit information to other (public) servers to actually do it.

      You confirm and warrant to Google that you have all the rights, power and authority necessary to grant the above licence.
      You agree to give Google the ability todo the above.

      Uh.. I didn't see anything wrong there.
      --
      Change is certain; progress is not obligatory.
  60. Follow the money by Per+Abrahamsen · · Score: 1

    When talking about the identity of a business, it is useful to look at where they earn their money. Google have two substantial sources of income, the first is selling space for targeted advertising on their own servers, the second is broking targeted advertisements on other peoples servers. There are other sources of income, but they are insignificant.

    This makes Google an advertising company.

    We can speculate on how much their targeting depend on the content of the servers, and how much depends on profile information on the user. I suspect it mostly depends on the former, the ads I see certainly seem to have more to do with the site than with me. Only the second really has a potential for monopolistic abuse,

  61. We should say that.. by Per+Abrahamsen · · Score: 1

    > That's like saying CBS is an advertising company, not a television company,

    We *should* say that. It certainly makes a lot more sense when discussing CBS to keep in mind that the purpose of their shows are to sell advertisement, rather than wrongly assume that the purpose of the advertisements is to finance good shows.

    > or the the NYT is an advertising company, not a newspaper company.

    It is less clear cut, part of the purpose of NYT is to sell newspapers, part of it is to sell advertisement space. And some newspapers actually have purposes not related to profit as well, I don't know if NYT is one of those.

    Anyway, Google is as much about broking ads for other peoples servers, as it is about selling ads on their own servers.

  62. free market vs monopoly by Per+Abrahamsen · · Score: 1

    > This could be argued about MSDOS and Windows too, for many it was the best product available.

    An OS rarely has any value in itself, the value is in the applications available for it (ignoring bundled application for the argument).

    MSDOS and MS-Windows is/were the only way to enable the applications (again, ignoring stuff like DR-DOS and OS/2 for the argument).

    Google, on the other hand, only searches the sites available to everybody.

    So Google (at least their search engine part) wins in a free market, where Microsoft "wins" in market where it holds a monopoly.

  63. Microsoft equivalent by Per+Abrahamsen · · Score: 1
    > Now, can you imagine your reaction if MS revoked your license because you bashed them in an
    > email sent from a Windows box?

    No imagining needed, Microsoft has an equivalent clause. Not on hotmail, but then, it wasn't exactly the gmail license you quoted either.

    (c) not use the Character Animation Data and Image Files to disparage Microsoft, its products or services or for promotional goods or for products which, in Microsoft's sole judgment, may diminish or otherwise damage Microsoft's goodwill


    As far as I remember, it was brought up on /. and were were all appropriately outraged.
  64. Googleland by link5280 · · Score: 1

    All is not well in Googleand! Once the author made the EBay and Google comparison that was all I needed to know, customer service that is beyond pathetic and a company not worth my time. Fortunately I have never experienced these types of problems with MS, so I don't understand the title of the article and how it relates. Maybe the author should have chosen another title or rewrite the article with MS comparisons.

  65. Reality Distortion Field by Jaxoreth · · Score: 1

    just like Microsoft has/had most of the market share because they are quite simply the best at offering OS users the compatibility and efficiency and reduced learning curve that they desire
    Reality distortion field detected...
    What, from Microsoft? Damn, is there anything they won't steal from Apple?
    --
    In general, it is safe and legal to kill your children. -- POSIX Programmer's Guide
  66. Omit the dupes by Jaxoreth · · Score: 1

    How many generic "Is Google Evil?" articles are we going to get on Slashdot?
    In order to show you the most relevant results, we have omitted some Slashdot articles very similar to the ones already posted.
    If you like, you can repeat the search with the dupes included.
    --
    In general, it is safe and legal to kill your children. -- POSIX Programmer's Guide
  67. Cringe hasn't made his case. by argent · · Score: 1

    I'm not going to defend Google using negotiations for espionage: if that kind of thing is going on it's pretty slimy. But I'm not sure how that's related to the greater part of his article.

    Google changes their algorithms all the time because they (and other search-engine companies) are in a continual fight with "search optimization" companies, and have been since before Google existed. They can't stick with any specific algorithm longer than it takes for the people trying to fake them out to figure out what works. It's not just the wild west out there, it's a wild west where the bandits can change the coach routes and schedule by pasting a new one over the old broadsheet... even if the coach has already left.

  68. Read between the lines. by argent · · Score: 1

    More specifically, the article was about how Google keeps upgrading their algorithms for Ad-Sense to look good for Wall Street, but how these new algorithms are causing problems, and Google isn't taking any responsibility for an algorithm misbehaving.

    The article was about how changes in Google's algorithms change the value people get from Google's advertising-related products. The allegation was that these changes are (a) new, and (b) due to Google trying to look good for Wall Street, but I didn't see anything in the article that actually supports that allegation. Google's always been changing their algorithms, and sometimes they work better, and sometimes they work worse. They can't stop changing them, because once "search optimization" companies figure them out you get more of the kinds of pages Cringe is complaining about moving up in the results. They can't publish them, because that would just speed up this process.

    And people have always complained about these changes.

    Without some actual evidence that they've changed their policies recently, I don't see what they should be expected to take responsibility for.