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Why the Coming Data Flood Won't Drown the Internet

High Waters writes "Ars Technica examines predictions of an 'exaflood' of data that some alarmists believe will overwhelm the Internet. A closer look reveals that many of those raising the alarm about an exaflood are generally doing so to make the case against internet neutrality regulation. 'There's a reason that "exaflood" sounds scary. It's supposed to. Though Brett Swanson's Wall Street Journal piece tried to avoid alarmism, it did have an explicitly political point in mind: net neutrality is bad, and it could turn the coming exaflood into a real disaster'."

20 of 146 comments (clear)

  1. Quick get to work! by guysmilee · · Score: 5, Funny

    Grab two of every packet and burn them to a HDVD!

  2. This is a really old story by smittyoneeach · · Score: 5, Funny

    5 And the ISPs saw that the wickedness of man was great in the earth, and that every imagination of the thoughts of his heart was only evil continually, swapping copyrighted music, filching pre-release movies, placing phone calls all about the earth as if information were a mere fluid, like the sea.
    6 And it repented the ISP that Oscar winner, Nobel laureate, and all around handsome fellow Al Gore, Junior, had made man to surf on the Internet, and it grieved them at their heart.
    7 And the ISPs said, we will destroy the neutral face of the Internet, (which we have implemented from the primordial swellness of Gore) from the face of the earth; both man, and beast, and the creeping thing, and the fowls of the air; for it repenteth us that we have made them to access information in an inexpensive and convenient way.
    8 But NOAA found grace in the eyes of the ISPs.
    9 These are the generations of NOAA: NOAA was a tidy little bureaucracy, and perfect in its generations, and NOAA walked with the ISPs.
    10 And NOAA begat three acronyms: SHEM, HAM, and JAPHETH, which are not relevant to this jape at the moment, but will be cleverly decoded later for humorous effect if need be.
    11 The Internet also was corrupt before God, and the earth was filled with sex and violence, because it was just another show, like the news.
    12 And the ISPs looked upon the earth, and, behold, it was corrupt; for all flesh had corrupted his way upon the earth.
    13 And God said unto NOAA, The end of all flesh is come before me; for the earth is filled with violence through them; and, behold, I will destroy them with the earth with a bolt from my wand of bogus legislation. 14 Make thee an ark of gopher wood; rooms shalt thou make in the ark, and shalt pitch it within and without with pitch.
    15 And this is the fashion which thou shalt make it of: The length of the ark shall be three hundred cubits, the breadth of it fifty cubits, and the height of it thirty cubits. If ye know not the length of the cubit, check http://www.wikipedia.org/ but make haste, because Moby Dick shall be sent to devour Jimmy Wales shortly after this post self-destructs.
    16 A window shalt thou make to the ark, and in a cubit shalt thou finish it above; and the door of the ark shalt thou set in the side thereof; with lower, second, and third stories shalt thou make it. And though shalt part one mother of a datacenter therein; such that yea, even Marc Andreesen shall be made to blush at the smoking bandwidth thereof.
    17 And, behold, I, even I, do bring an exaflood of data upon the earth, to destroy all data, wherein is the breath of binary life, from under heaven; and every thing that is in the earth shall crash like Internet Explorer.
    18 But with thee will I establish my covenant; and thou shalt come into the ark, thou, and thy acronyms, and thy support contractor, and thy acronyms' support contractors with thee.
    19 And of every living thing of all data, two of every sort shalt thou bring into the ark, to keep them alive with thee; they shall be stored at RAID99.
    20 Of fowls after their kind, and of cattle after their kind, of every creeping thing of the earth after his kind, two of every sort shall come unto thee, to keep them alive, but they only need, say, RAID5.
    21 And take thou unto thee of all food that is eaten, and thou shalt gather it to thee; and it shall be for food for thee, and for them: plenty of frozen pizza and jolt.
    22 Thus did NOAA; according to all that God commanded him, so did they, once they got the budget plus-up.

    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
  3. Why? Simple! by morgan_greywolf · · Score: 5, Insightful

    Simple. It didn't happen before. The Internet has experienced 'exafloods' before. The amount of data and traffic have skyrocketted exponentially every year since this big major growth spurts started in the 1980s and 1990s. How can the Internet do that?

    Because it was designed that way, that's why. The Internet is the largest distributed network in the world. TCP/IP was purposefully designed to be scalable on a massively large scale. Sure, we've improved the technology along the way, but the bottom line is that the routers directing all those tubes aren't going to buckle under the pressure anytime soon, and routing technology is just getting better all the time.

    1. Re:Why? Simple! by apt142 · · Score: 4, Insightful

      The idea that there will be too much information, too much bandwidth being used is laughable.

      There's money to be made in building new servers. There's money to be made in selling bandwidth. Infrastructure is relatively inexpensive compared to the income they can generate. And it gets cheaper everyday. The ISP's are sitting on a gold mine and complaining that gold is too difficult to mine.

    2. Re:Why? Simple! by jimmyfergus · · Score: 4, Interesting

      I'm kind of in the business facilitating anti-neutrality (I know, I know...), and carriers are worried about their future - e.g. Telcos selling DSL see broadband killing their long-distance calling income, or cable providers see online content killing their cable TV income. They don't want their value reduced to providing a fat pipe for $45/mo, losing all their other business, and they want to know how to extract more money from their customers.

      The "message" that they're rubbing their hands with glee to hear is "STOP creating more bandwidth, it's killing you. Create a bandwidth shortage by not upgrading, and we can help you make people pay to get priority for their (now shitty) VOIP, or IPTV stream etc.." Currently, the best-effort network is often good enough, but they need to create a shortage. It's pure manipulation to gouge for money, and as long as all the carriers play ball, it will work, since traffic is growing 50-100% a year. It'll be sold to us as a great improvement/bonus ("We can guarantee your bandwidth for glitch-free VOIP and IPTV, gaming etc, for only an extra $30/mo."). They'd much rather plow money into the infrastructure for this which will make them more money (smarter routers, identity management services) than more bandwidth, which will keep their revenue/customer static. Good for the NSA too, to track everyone more efficiently, so they can be charged.

      The only hope is that maverick flat-rate, high quality carriers will provide us connectivity in competition to these bastards.

      Incidentally, it's pretty much what Enron did for electricity in California - shut off supply to drive up prices, profit!

  4. Brett Swanson? by MECC · · Score: 3, Informative
    That name doesn't appear in the linked-to article.

    Bring On The Exaflood!
    ...
    By Bruce Mehlman and Larry Irving

    There is more info at Ars, and they also mention Brett Swanson's name - he's from the 'discovery' institute.

    --
    "We are all geniuses when we dream"
    - E.M. Cioran
    1. Re:Brett Swanson? by westyx · · Score: 3, Funny

      I guess the internet isn't intelligently designed.

  5. That's how it goes since people invented language. by the_other_chewey · · Score: 4, Insightful

    Predict bad things are going to happen unless people do what you say/buy what you sell/give what you want/etc.

    Nothing new here.

  6. No need to fear! by DeeQ · · Score: 4, Funny

    I've built an ark out of Ethernet cables and welcome all of slashdot onboard!

    1. Re:No need to fear! by 4solarisinfo · · Score: 4, Funny

      But how sustainable is that, you'll need women too!

    2. Re:No need to fear! by kilo_foxtrot84 · · Score: 5, Funny

      You must be new here.

    3. Re:No need to fear! by Actually,+I+do+RTFA · · Score: 4, Funny

      I've built an ark out of Ethernet cables and welcome all of slashdot onboard!

      And two by two, the meme's were entered into the ark made from Ethernet. First boarded the "all your base are belong to us's", then the "welcome to our new [] overload's", and so on and so forth, until after "?????" boarded, at last "Profit" came on board. And lo, as "Profit" entered, so the ark was raised into such a ruckus, with some of the OSS repositories that had come on board disembarking from the ark, and some did turn into the dreaded "closed-source" thus infected the post flood world. Some even forked and did more than one of these.

      --
      Your ad here. Ask me how!
    4. Re:No need to fear! by MSZ · · Score: 5, Funny

      Worry not, for he has gathered whole exabyte of women. A purest selection of JPEG graven images and HD video with 7.1 sound.

      --
      The moon is not fully subjugated. I demand a second assault wave preceded by a massive nuclear bombardment.
  7. The only people who are making this claim... by jonwil · · Score: 3, Insightful

    ...are the people who want to control the internet.

    Media companies wanting to shut down distribution of content not authorized by them (not just illegally copied content but content created and shared under licenses that specifically ALLOW sharing)

    News organizations and governments wanting to continue to maintain control over what news we read, view and listen to so they can make sure that the "sheeple" stay "sheeple" and dont actually try to CHANGE their lot in life

    Telecommunications providers (including providers of cellular telecommunications) who want to maintain profits for services THEY control and not allow the growth of alternatives to the telco-provided services

    Churches and other groups opposed to pornography, gambling and other "vices" who want to be able to ban such content (or if thats not possible, at least control it to the point where its effectively banned)

    Manufacturers, distributors and retailers who want to control your abillity to buy stuff to keep bricks & mortar stores alive or to keep people from buying stuff from a country where its cheaper than their own (for example, here in australia, a number of online stores were selling Panasonic DVD recorders really cheap due to the low overheads of those stores. Bricks & Mortar electrical stores complained since they couldn't sell at the price the online guys were selling at and actually make any money. So Panasonic stopped selling the DVD recorders to the online stores)

    Governments and spy agencies who want to control the internet so that its easier to spy on the people and look for people who might "rock the boat" or that want to use internet control as a way to hang on to power (look at what happened recently in Burma for example where the government restricted internet access to try to stop the world from finding out how many innocent civilians were being hurt and killed in the name of keeping the dictatorship in power)

  8. Scaremongering as usual! by redelm · · Score: 5, Insightful
    Kudos to Ars Technica once again. Amazing they stay sharp after all these years. The case against "net bias" is remarkably simple. Even moreso in the face of increasing traffic:


    When traffic increases (overall, or peaky) to handle more video (for example), capacity has to be added or it quite simply will not get moved. Squeezing out/delaying other traffic will not go very far. Dark fiber has to be lit. When capacity is added because there is more traffic, there is also more "gaps" to fit in "low priority" traffic.


    The fundamental problem is people think of the internet as a water pipe, with very simple capacity constraints. It is not. You don't care about water latency while data packet latency or jitter are extremely important.


    It is beyond annoying that certain commercial entities are exploiting this misunderstanding to further their own interests at the expense of their customers. One cannot help but see them as grasping and acting out of malice.

  9. Old news. Metcalfe already predicted this in 1995 by dpbsmith · · Score: 3, Interesting

    In December of 1995, he wrote: "I predict the Internet...will soon go spectacularly supernova and in 1996 catastrophically collapse."

    The only news here is the invention of a new scare word, "exaflood."

    The only thing that could really make the Internet collapse would be to abandon the principles of neutrality and end-to-end connectivity, and I'm sure the dire alarmist predictions are intended to soften us up for some proposal... like one to hand over control of the Internet to the telcos so they can allocate bandwidth and prevent "exafloods."

    By the way, what happened to all the "dark fiber" that was so spectacularly overbuilt during the dot-bomb era? Is all of it lit up now?

  10. ams-ix by wwmedia · · Score: 5, Informative

    checkout the massive growth for last year at the worlds biggest Internet exchange

  11. Good thing we're not using SI units by charlesbakerharris · · Score: 4, Funny

    I have to say, an exaflood really *does* sound about a thousand times worse than a petaflood.

  12. Re:Drown the internet? by somersault · · Score: 4, Funny

    I'm glad that the exaflood is coming, it gives more warning that goatse is about to appear on my screen when I dont read links carefully enough (about 5% of the picture loaded before I was like wtfx0rz I'm at work and my boss is sitting behind me talking to someone and goatse is appearing on my screen!)

    --
    which is totally what she said
  13. Moving to peer-to-peer? Wasn't that the design? by yuna49 · · Score: 3, Insightful

    I thought this paragraph from TFA was especially interesting:

    But the growth in file sizes is made worse by a concurrent increase in the use of P2P as a delivery mechanism. Distribution gets pushed from the center of the network to the edges as users increasingly become both the consumers and providers of content, so the tubes could be clogged in both directions.... The [US Internet Industry Association] describes this transition as a traffic shift "from the Internet backbone to a peered system in which content is streamed directly to consumers," and the group notes that it will require ISPs to upgrade the most expensive part of their networks to keep pace: the last mile.

    Wasn't the Internet designed from the ground up to be "peer-to-peer?" Yes, I know we started with client/server technologies and "the Internet backbone," but fundamentally every machine with a public IP address is, and has always been, the peer of all the other millions of machines with public addresses. That's what makes the Internet so profoundly democratic and so profoundly threatening to established interests.

    I suppose cable operators weren't used to seeing the world in those terms, but telcos certainly were. Voice/data services were always interactive, not unidirectional broadcasting. Why should anyone be surprised that the Internet is being used for the purposes its designers envisioned?

    Oh, and why is a system where "content is streamed directly to consumers" described as "peered?"