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Why the Coming Data Flood Won't Drown the Internet

High Waters writes "Ars Technica examines predictions of an 'exaflood' of data that some alarmists believe will overwhelm the Internet. A closer look reveals that many of those raising the alarm about an exaflood are generally doing so to make the case against internet neutrality regulation. 'There's a reason that "exaflood" sounds scary. It's supposed to. Though Brett Swanson's Wall Street Journal piece tried to avoid alarmism, it did have an explicitly political point in mind: net neutrality is bad, and it could turn the coming exaflood into a real disaster'."

35 of 146 comments (clear)

  1. Quick get to work! by guysmilee · · Score: 5, Funny

    Grab two of every packet and burn them to a HDVD!

    1. Re:Quick get to work! by Zigmun_Barsac · · Score: 2, Funny

      "Imminent death of the net predicted, news at eleven."

  2. This is a really old story by smittyoneeach · · Score: 5, Funny

    5 And the ISPs saw that the wickedness of man was great in the earth, and that every imagination of the thoughts of his heart was only evil continually, swapping copyrighted music, filching pre-release movies, placing phone calls all about the earth as if information were a mere fluid, like the sea.
    6 And it repented the ISP that Oscar winner, Nobel laureate, and all around handsome fellow Al Gore, Junior, had made man to surf on the Internet, and it grieved them at their heart.
    7 And the ISPs said, we will destroy the neutral face of the Internet, (which we have implemented from the primordial swellness of Gore) from the face of the earth; both man, and beast, and the creeping thing, and the fowls of the air; for it repenteth us that we have made them to access information in an inexpensive and convenient way.
    8 But NOAA found grace in the eyes of the ISPs.
    9 These are the generations of NOAA: NOAA was a tidy little bureaucracy, and perfect in its generations, and NOAA walked with the ISPs.
    10 And NOAA begat three acronyms: SHEM, HAM, and JAPHETH, which are not relevant to this jape at the moment, but will be cleverly decoded later for humorous effect if need be.
    11 The Internet also was corrupt before God, and the earth was filled with sex and violence, because it was just another show, like the news.
    12 And the ISPs looked upon the earth, and, behold, it was corrupt; for all flesh had corrupted his way upon the earth.
    13 And God said unto NOAA, The end of all flesh is come before me; for the earth is filled with violence through them; and, behold, I will destroy them with the earth with a bolt from my wand of bogus legislation. 14 Make thee an ark of gopher wood; rooms shalt thou make in the ark, and shalt pitch it within and without with pitch.
    15 And this is the fashion which thou shalt make it of: The length of the ark shall be three hundred cubits, the breadth of it fifty cubits, and the height of it thirty cubits. If ye know not the length of the cubit, check http://www.wikipedia.org/ but make haste, because Moby Dick shall be sent to devour Jimmy Wales shortly after this post self-destructs.
    16 A window shalt thou make to the ark, and in a cubit shalt thou finish it above; and the door of the ark shalt thou set in the side thereof; with lower, second, and third stories shalt thou make it. And though shalt part one mother of a datacenter therein; such that yea, even Marc Andreesen shall be made to blush at the smoking bandwidth thereof.
    17 And, behold, I, even I, do bring an exaflood of data upon the earth, to destroy all data, wherein is the breath of binary life, from under heaven; and every thing that is in the earth shall crash like Internet Explorer.
    18 But with thee will I establish my covenant; and thou shalt come into the ark, thou, and thy acronyms, and thy support contractor, and thy acronyms' support contractors with thee.
    19 And of every living thing of all data, two of every sort shalt thou bring into the ark, to keep them alive with thee; they shall be stored at RAID99.
    20 Of fowls after their kind, and of cattle after their kind, of every creeping thing of the earth after his kind, two of every sort shall come unto thee, to keep them alive, but they only need, say, RAID5.
    21 And take thou unto thee of all food that is eaten, and thou shalt gather it to thee; and it shall be for food for thee, and for them: plenty of frozen pizza and jolt.
    22 Thus did NOAA; according to all that God commanded him, so did they, once they got the budget plus-up.

    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
    1. Re:This is a really old story by smittyoneeach · · Score: 2, Interesting

      Concur. Repeating mis-information is too common today.
      Missed a <br> tag and a plural in my haste to get a first post.
      SIC TRANSIT GLORIA TROLL TUESDAY

      --
      Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
    2. Re:This is a really old story by juan+large+moose · · Score: 2, Informative
  3. Why? Simple! by morgan_greywolf · · Score: 5, Insightful

    Simple. It didn't happen before. The Internet has experienced 'exafloods' before. The amount of data and traffic have skyrocketted exponentially every year since this big major growth spurts started in the 1980s and 1990s. How can the Internet do that?

    Because it was designed that way, that's why. The Internet is the largest distributed network in the world. TCP/IP was purposefully designed to be scalable on a massively large scale. Sure, we've improved the technology along the way, but the bottom line is that the routers directing all those tubes aren't going to buckle under the pressure anytime soon, and routing technology is just getting better all the time.

    1. Re:Why? Simple! by apt142 · · Score: 4, Insightful

      The idea that there will be too much information, too much bandwidth being used is laughable.

      There's money to be made in building new servers. There's money to be made in selling bandwidth. Infrastructure is relatively inexpensive compared to the income they can generate. And it gets cheaper everyday. The ISP's are sitting on a gold mine and complaining that gold is too difficult to mine.

    2. Re:Why? Simple! by jimmyfergus · · Score: 4, Interesting

      I'm kind of in the business facilitating anti-neutrality (I know, I know...), and carriers are worried about their future - e.g. Telcos selling DSL see broadband killing their long-distance calling income, or cable providers see online content killing their cable TV income. They don't want their value reduced to providing a fat pipe for $45/mo, losing all their other business, and they want to know how to extract more money from their customers.

      The "message" that they're rubbing their hands with glee to hear is "STOP creating more bandwidth, it's killing you. Create a bandwidth shortage by not upgrading, and we can help you make people pay to get priority for their (now shitty) VOIP, or IPTV stream etc.." Currently, the best-effort network is often good enough, but they need to create a shortage. It's pure manipulation to gouge for money, and as long as all the carriers play ball, it will work, since traffic is growing 50-100% a year. It'll be sold to us as a great improvement/bonus ("We can guarantee your bandwidth for glitch-free VOIP and IPTV, gaming etc, for only an extra $30/mo."). They'd much rather plow money into the infrastructure for this which will make them more money (smarter routers, identity management services) than more bandwidth, which will keep their revenue/customer static. Good for the NSA too, to track everyone more efficiently, so they can be charged.

      The only hope is that maverick flat-rate, high quality carriers will provide us connectivity in competition to these bastards.

      Incidentally, it's pretty much what Enron did for electricity in California - shut off supply to drive up prices, profit!

  4. Brett Swanson? by MECC · · Score: 3, Informative
    That name doesn't appear in the linked-to article.

    Bring On The Exaflood!
    ...
    By Bruce Mehlman and Larry Irving

    There is more info at Ars, and they also mention Brett Swanson's name - he's from the 'discovery' institute.

    --
    "We are all geniuses when we dream"
    - E.M. Cioran
    1. Re:Brett Swanson? by westyx · · Score: 3, Funny

      I guess the internet isn't intelligently designed.

  5. That's how it goes since people invented language. by the_other_chewey · · Score: 4, Insightful

    Predict bad things are going to happen unless people do what you say/buy what you sell/give what you want/etc.

    Nothing new here.

  6. No need to fear! by DeeQ · · Score: 4, Funny

    I've built an ark out of Ethernet cables and welcome all of slashdot onboard!

    1. Re:No need to fear! by 4solarisinfo · · Score: 4, Funny

      But how sustainable is that, you'll need women too!

    2. Re:No need to fear! by kilo_foxtrot84 · · Score: 5, Funny

      You must be new here.

    3. Re:No need to fear! by Actually,+I+do+RTFA · · Score: 4, Funny

      I've built an ark out of Ethernet cables and welcome all of slashdot onboard!

      And two by two, the meme's were entered into the ark made from Ethernet. First boarded the "all your base are belong to us's", then the "welcome to our new [] overload's", and so on and so forth, until after "?????" boarded, at last "Profit" came on board. And lo, as "Profit" entered, so the ark was raised into such a ruckus, with some of the OSS repositories that had come on board disembarking from the ark, and some did turn into the dreaded "closed-source" thus infected the post flood world. Some even forked and did more than one of these.

      --
      Your ad here. Ask me how!
    4. Re:No need to fear! by MSZ · · Score: 5, Funny

      Worry not, for he has gathered whole exabyte of women. A purest selection of JPEG graven images and HD video with 7.1 sound.

      --
      The moon is not fully subjugated. I demand a second assault wave preceded by a massive nuclear bombardment.
  7. The only people who are making this claim... by jonwil · · Score: 3, Insightful

    ...are the people who want to control the internet.

    Media companies wanting to shut down distribution of content not authorized by them (not just illegally copied content but content created and shared under licenses that specifically ALLOW sharing)

    News organizations and governments wanting to continue to maintain control over what news we read, view and listen to so they can make sure that the "sheeple" stay "sheeple" and dont actually try to CHANGE their lot in life

    Telecommunications providers (including providers of cellular telecommunications) who want to maintain profits for services THEY control and not allow the growth of alternatives to the telco-provided services

    Churches and other groups opposed to pornography, gambling and other "vices" who want to be able to ban such content (or if thats not possible, at least control it to the point where its effectively banned)

    Manufacturers, distributors and retailers who want to control your abillity to buy stuff to keep bricks & mortar stores alive or to keep people from buying stuff from a country where its cheaper than their own (for example, here in australia, a number of online stores were selling Panasonic DVD recorders really cheap due to the low overheads of those stores. Bricks & Mortar electrical stores complained since they couldn't sell at the price the online guys were selling at and actually make any money. So Panasonic stopped selling the DVD recorders to the online stores)

    Governments and spy agencies who want to control the internet so that its easier to spy on the people and look for people who might "rock the boat" or that want to use internet control as a way to hang on to power (look at what happened recently in Burma for example where the government restricted internet access to try to stop the world from finding out how many innocent civilians were being hurt and killed in the name of keeping the dictatorship in power)

    1. Re:The only people who are making this claim... by MBraynard · · Score: 2, Insightful
      What a long stupid post. There's not a damn thing wrong with most of the groups you site wanting to do business freely on the internet and honestly earned profit is almost the greatest virtue to be had and you are using it like a dirty word. You most be a student with a government grant.

      Most of the slashherd and editors here are already on board with the governent controlling the net via net neutrality laws. \

    2. Re:The only people who are making this claim... by jonwil · · Score: 2, Interesting

      I am not saying that the media companies or the news organizations or the manufacturers or anyone else should not be allowed to do business freely or to earn a profit.

      Media companies should be allowed conduct business however they like (including lawsuits against people who are violating their copyright). However, they should NOT be allowed to control innovation or shutdown distribution methods for content which is being distributed with the permission of the copyright holder (and there is more and more "legal" content out there all the time as people begin to publish their own)

      News organizations can distribute whatever news they like but they should not have the power to control other news outlets distributing their own news (even if the news coming from the little guy isn't what Big Media and the government want people to hear)

      Telecommunications providers should be allowed to offer whatever services they like. But they shouldn't be allowed to block you from using 3rd party services. Telcos in the US should be treated just like the electric companies and should not be able to restrict your use of any program or network service (imagine if the electricity company could dictate what devices you were legally allowed to plug into the wall other than by setting standards for devices so they wont harm any people or harm the electricity grid) unless such use harms the service providers network in some way (or would harm the service providers network if you used it)

      Churches and other "moral rights" type groups can protest and complain about whatever they like but they should not have the power to control or influence what other people not connected to those groups can and cant do with their leisure time (if I want to spend every cent I own playing an online casino, no-one should have the right to tell me I cant do that)

      Manufacturers and distributors should be allowed to decide who they do and dont sell to but they should not have the power to tell the retailer what price they can sell at. If I want to buy $3000 SONY TV sets from SONY and sell them at 5 bucks each, SONY should not have the right to stop me from doing that (obviously I would go out of business fairly quickly though). Also, manufacturers and distributors should not have the power to tell retailers WHO they can and cant sell to. If I want to buy something from SONY in America and sell that item to a customer in Australia, SONY should not have the power to tell me I cannot do that.

      If I own the copyright to a piece of music, no-one else should have the right to tell me how I can and cannot distribute that music or to tell me (or the people distributing my music with my permission) what royalties are to be paid for use of that music or what paperwork is to be filled out regarding that music. (if I was to run an internet radio station, I have to fill out all the RIAA paperwork and pay royalties even if I have direct permission from the copyright holder for EVERY piece of audio I play on the station)

      I personally believe in the ideal of truly free commerce and capitalism and the free movement of goods and services throuought the world (as laid out in books/papers by some famous economist who's name escapes me) unrestricted by any government (e.g. subsidies, tariffs, rules limiting the number of players in the market etc) or any corporation (e.g. companies who set minimum prices or who use collusion or monopoly power to distort the market)

      Rules and laws laid down by governments should be about enhancing competition and moving closer to this "ideal economy" and in ensuring that goods and services are produced by those producers who are most efficiantly able to produce them (yes I know it cant ever happen in the real world but we can certainly get a LOT closer than we are now)

      For another example, look at the airline industry. If restrictions were removed and any airline (that could demonstrate that it was safe etc) could operate between any airport and any other airport, we would see the market change. At the end of it all, the airlines providing service may not the be same ones providing service now. It may be that allowing foriegn carriers to take over the market results in a more efficient airline market (i.e. lower prices for consumers)

  8. Scaremongering as usual! by redelm · · Score: 5, Insightful
    Kudos to Ars Technica once again. Amazing they stay sharp after all these years. The case against "net bias" is remarkably simple. Even moreso in the face of increasing traffic:


    When traffic increases (overall, or peaky) to handle more video (for example), capacity has to be added or it quite simply will not get moved. Squeezing out/delaying other traffic will not go very far. Dark fiber has to be lit. When capacity is added because there is more traffic, there is also more "gaps" to fit in "low priority" traffic.


    The fundamental problem is people think of the internet as a water pipe, with very simple capacity constraints. It is not. You don't care about water latency while data packet latency or jitter are extremely important.


    It is beyond annoying that certain commercial entities are exploiting this misunderstanding to further their own interests at the expense of their customers. One cannot help but see them as grasping and acting out of malice.

  9. Pointless exercise by CarpetShark · · Score: 2, Funny

    Inviting slashdot onto an ark? Aren't you kind of missing the whole repopulate the earth thing? Or were you hoping they'd get laid in close quarters, where the opposite sex has no where to hide?

  10. Old news. Metcalfe already predicted this in 1995 by dpbsmith · · Score: 3, Interesting

    In December of 1995, he wrote: "I predict the Internet...will soon go spectacularly supernova and in 1996 catastrophically collapse."

    The only news here is the invention of a new scare word, "exaflood."

    The only thing that could really make the Internet collapse would be to abandon the principles of neutrality and end-to-end connectivity, and I'm sure the dire alarmist predictions are intended to soften us up for some proposal... like one to hand over control of the Internet to the telcos so they can allocate bandwidth and prevent "exafloods."

    By the way, what happened to all the "dark fiber" that was so spectacularly overbuilt during the dot-bomb era? Is all of it lit up now?

  11. ams-ix by wwmedia · · Score: 5, Informative

    checkout the massive growth for last year at the worlds biggest Internet exchange

  12. 'exaflood' is simply telecom propaganda by postbigbang · · Score: 2, Interesting

    These are the guys that thought that ATM would rule the world-- a very deterministic bunch at best. Not being able to understand Internet infrastructure- even though they 'run' big portions of it- is normal.

    Let's say you needed your own acquired infrastructure to run your own cable system or your own cell/mobiles system. Let's say you didn't want your competitors services and content to be clogging your wires at your 'expense'. Let's say that it galls the living hell out of you that you can't control or throttle the full breadth of packets going over your own network!

    And worse, some damn US Senator from Conn. decided to derail your immunity from prosecution over handing over data to the Bush Administration. Can't win that one? Then inject the fear of an 'exa' or peta or oogle event to scare the living shit out of people.

    Propaganda. Every last fear-mongering fib.

    --
    ---- Teach Peace. It's Cheaper Than War.
  13. Dire predictions... by slashname3 · · Score: 2, Insightful

    Dire predictions are usually followed by a project/business plan on how to fix things. In other words someone wants money to fix something that won't need fixing.

    How many times did people predict that Usenet would collapse due to the massive amount of data being passed around on the old modem network? It never did happen.

  14. Good thing we're not using SI units by charlesbakerharris · · Score: 4, Funny

    I have to say, an exaflood really *does* sound about a thousand times worse than a petaflood.

    1. Re:Good thing we're not using SI units by aproposofwhat · · Score: 2, Insightful
      Nah - in a petaflood, you'd be inundated with deluded vegetarian unemployed animal rights terrorists.

      I'll take a data slowdown over that any day.

      --
      One swallow does not a fellatrix make
  15. Two Internets? by Toad-san · · Score: 2, Interesting

    I1: I have no problem with two (or more) Internets.

    I2: One for the original intention (legitimate email, web browsing, perhaps online gaming, minor file transfers).

    One for the massive data transfers (to include streaming): video, file sharing, online or internet backups, etc.

    Take your steenking music and video downloads to the overloaded one, and leave the _real_ internet clear for my WoW, if you please.

    Oh .. and I have NO problems with my ISP filtering all the crap from I2 that tries to cross over to my I1 link. Or with my ISP providing me with "white list" or "black list" filter facilities (which would take care of the spam, thank you verra much).

    I'd pay for that. Yes, I would.

    1. Re:Two Internets? by DigiAngel · · Score: 2, Interesting

      There is a second internet being developed. It is called (cleverly) Internet 2 and is for academic purposes. It is being developed at Indiana University-Purdue University at Indianapolis.

  16. Re:Drown the internet? by somersault · · Score: 4, Funny

    I'm glad that the exaflood is coming, it gives more warning that goatse is about to appear on my screen when I dont read links carefully enough (about 5% of the picture loaded before I was like wtfx0rz I'm at work and my boss is sitting behind me talking to someone and goatse is appearing on my screen!)

    --
    which is totally what she said
  17. and after the exaflood came... by srijon · · Score: 2, Funny

    The exaspam!

  18. Moving to peer-to-peer? Wasn't that the design? by yuna49 · · Score: 3, Insightful

    I thought this paragraph from TFA was especially interesting:

    But the growth in file sizes is made worse by a concurrent increase in the use of P2P as a delivery mechanism. Distribution gets pushed from the center of the network to the edges as users increasingly become both the consumers and providers of content, so the tubes could be clogged in both directions.... The [US Internet Industry Association] describes this transition as a traffic shift "from the Internet backbone to a peered system in which content is streamed directly to consumers," and the group notes that it will require ISPs to upgrade the most expensive part of their networks to keep pace: the last mile.

    Wasn't the Internet designed from the ground up to be "peer-to-peer?" Yes, I know we started with client/server technologies and "the Internet backbone," but fundamentally every machine with a public IP address is, and has always been, the peer of all the other millions of machines with public addresses. That's what makes the Internet so profoundly democratic and so profoundly threatening to established interests.

    I suppose cable operators weren't used to seeing the world in those terms, but telcos certainly were. Voice/data services were always interactive, not unidirectional broadcasting. Why should anyone be surprised that the Internet is being used for the purposes its designers envisioned?

    Oh, and why is a system where "content is streamed directly to consumers" described as "peered?"

  19. Re:powers of 2 not ten by charlesbakerharris · · Score: 2, Informative
    Nice try. 1000 times is perfectly correct in SI (see the title of my post).

    http://en.wikipedia.org/wiki/SI_prefix

    http://en.wikipedia.org/wiki/Binary_prefix

  20. There are some real problems by Animats · · Score: 2, Interesting

    Actually, there are things to worry about.

    Too many new applications have hard real time constraints. Copying movie-sized files around, no problem - TCP will throttle. Streaming HDTV without stuttering is much tougher. We're entering an era where the highest-traffic application needs a high quality of service. If resources are tight, there's good no place to throttle. VoIP works because it's a small fraction of traffic. Streaming HDTV looks to be a much larger fraction of traffic.

    We still don't have a good answer to managing backbone congestion in pure datagram networks. The Internet today works because the congestion is out near the edges. If we get enough "last mile" bandwidth deployed that the backbone congests before the edges, packet loss rates will go way up. If we have about 2x excess capacity in the backbone, no problem. That's the solution we know.

    Microsoft has proposed systems where "broadcast" video is multicast in real time with a high quality of service, while "video on demand" is heavily buffered and sent with a lower quality of service. That's an obvious solution; it's what multicast is for.

    (Amusing thought: one solution to video buffering problems is commercials. When transport can't keep up and the player is getting close to running out of buffered content, play an extra locally-stored commercial or two. This lets the buffering refill. Download commercials in advance based on personalization info, then insert them as needed during playback. Don't put them in the main video streams at all.)

  21. Re:Genie is out of bottle by vtcodger · · Score: 2, Informative
    ***And people in rural areas will most definitely see the difference. I live in a small town (10,000 people) in Iowa ...***

    Excuse me, but you are NOT really a rural customer and 10,000 is NOT a small town. I live in town of about 8000 and yes we have cable and DSL as well as natural gas, paved streets, sidewalks, street lights, and way too damned many traffic signals. I think we may get fiber in the next decade (but only, I suspect, because the largest surviving industrial plant in New England is about a ten minute walk from the town hall.)

    But I worked for a number of years in a genuine small town about ten miles further out from Burlington. Not one inch of cable. No DSL. The FCC's statistics say the town has broadband because the school and a mail order business have managed to conjure up T1 lines, but the folks out there do not have broadband in their homes and aren't likely to get it any time soon.

    Regretably, from what I can find out, their experience seems to be more typical of rural America than yours or mine. So I think that the parent post is correct. Rural users won't see much change. They don't have broadband now. They won't have it then.

    --
    You can't see ANYTHING from a car, You've got to get out of the goddamned contraption and walk...Edward Abbey