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New Google Favicon Deja Vu All Over Again?

theodp writes "Last June, Google rolled out a new favicon, the small branding icon that graces your URL bar when you visit Google. Which, as it turned out, bore a striking similarity to Garth Brooks' Circle-G logo. Well, Google went back to the drawing board and has come back with a new favicon, which it says was inspired by — not copied from, mind you — its users' submitted ideas. Some are also seeing inspiration elsewhere for the new favicon, which consists of white 'g' on a background of four color swatches. Take the AVG antivirus icon, for instance. Or everybody's favorite memory toy, Simon. Or — in perhaps the unkindest cut of all — the four-color Microsoft Windows logo, shown here with a superimposed white '7'. Anything else come to mind?" What comes to mind for me is just how obsessed many people are with the Google favicon.

159 of 227 comments (clear)

  1. Really, timothy? by eln · · Score: 5, Insightful

    What comes to mind for me is just how obsessed many people are with the Google favicon.

    You mean like the Slashdot editors who think it's important enough to put on the front page?

    1. Re:Really, timothy? by dotancohen · · Score: 5, Funny

      News for NERDS. Yes, we (the nerds) care about such things. Pedantic is our middle name.

      --
      It is dangerous to be right when the government is wrong.
    2. Re:Really, timothy? by Anonymous Coward · · Score: 3, Funny

      This is Slashdot? Shit! I thought I was on the Half Life forums...

    3. Re:Really, timothy? by Anonymous Coward · · Score: 5, Funny

      My middle name is Clive, you insensitive clod!

    4. Re:Really, timothy? by zobier · · Score: 2, Interesting

      What comes to mind for me is just how obsessed many people are with the Google favicon.

      You mean like the Slashdot editors who think it's important enough to put on the front page?

      Well, I noticed it first thing this morning when I started my workstation.
      Personally I think it's damn ugly -- which surprised me for Google.
      Maybe I'll put a custom one in my userChrome.css.

      --
      Me lost me cookie at the disco.
    5. Re:Really, timothy? by linhares · · Score: 4, Funny

      It's not ugly if your benchmark is Ubuntu.

    6. Re:Really, timothy? by linhares · · Score: 1

      There are no ugly women if your benchmark is Ubuntu.

    7. Re:Really, timothy? by cgenman · · Score: 1

      I was actually wondering what spyware might have been messing with my CSS files to give google such a strange logo.

      Also, why are RGBY Google's colors? It seems like every company has used those colors at some point or another. Everyone knows that google's colors are white and, somewhat reluctantly, blue.

    8. Re:Really, timothy? by jmenezes · · Score: 4, Funny

      My middle name is Clive, you insensitive clod!

      Anonymous Clive Coward?
      Your parents didn't like you very much, did they? :P

      --
      Stop over-analyzing your analizations
    9. Re:Really, timothy? by lysergic.acid · · Score: 5, Insightful

      why does it surprise you? have you never been to google.com or seen the official Google logo?

      from the very start Google's used clashing primary colors with a homely serif font for their official logo. at first i thought it looked tacky & unprofessional (and it was), but over time it's grown on me. it's kinda refreshing to have a major IT company whose site doesn't have the stereotypical cold/sterile corporate look. sure, Google's logo comes off as very candid and a little bit childish, but it also elicits a warm & cheerful feelings.

      something that's very sleek & glossy or highly-stylized just wouldn't fit with Google's familiar spartan (and slightly offbeat) image. i mean, if you look at Google's web services like Gmail, Google Calendar, Docs, etc., they all have fairly plain and simple layouts. their designs are functional and modest. this is in stark contrast with the flashy, and often cluttered, web pages of companies like Yahoo!, Microsoft, and the popular early search portals.

      it's a little ironic as Google is primarily an advertising company, but they don't have that 'multi-million-dollar marketing budget' look. this probably contributes to their popularity as Google's web services aren't as intimidating to non-geeks and computer novices who may be turned off by the slick interfaces and flashy layouts other sites strive for.

    10. Re:Really, timothy? by Tubal-Cain · · Score: 4, Informative

      Also, why are RGBY Google's colors?

      I have absolutely no idea.

    11. Re:Really, timothy? by Chrisq · · Score: 1

      You must live on Planet Ubuntu Women and judging by the avatar pictures you are not wrong. .... Though I could probably give Miriam one without a paper bag.

    12. Re:Really, timothy? by daveime · · Score: 1

      Rincewind always said his middle name was "Luck" ... unfortunately his first name was "Bad".

    13. Re:Really, timothy? by aliquis · · Score: 2, Informative

      Yeah, the user submitted one looks much better than this offset g.

    14. Re:Really, timothy? by aliquis · · Score: 1

      And Ubuntu isn't ugly if your relative look is the Sun Java Desktop, hey look we manage to make Gnome look like crap!

    15. Re:Really, timothy? by gavron · · Score: 1
      Feeling small about your education so you have to insult Devry?

      Don't worry. There are women who think small and stupid is just right. Go find them and be happy.

      E

    16. Re:Really, timothy? by Kent+Recal · · Score: 1

      Fake. Google never looked like that.

    17. Re:Really, timothy? by NCG_Mike · · Score: 1

      I'm guessing that someone at Google is a StarTrek fan... thank God I'm wearing yellow and not red!

    18. Re:Really, timothy? by thegoldenear · · Score: 1

      You know when your comrades are using very very small monitors when three screenfulls of yours takes up 12 of theirs.

    19. Re:Really, timothy? by LingNoi · · Score: 1
    20. Re:Really, timothy? by NeilTheStupidHead · · Score: 1

      Actually, my two middle names are Obsessive Compulsive.

      --
      Lose: misplace or fail || Loose: not bound together
    21. Re:Really, timothy? by Kram_Gunderson · · Score: 1

      Bending is my middle name. Bender Bending Rodriguez.

      --
      If you're dumb, surround yourself with smart people. If you're smart, surround yourself with smart people who disagree
    22. Re:Really, timothy? by jo42 · · Score: 1

      The name of the mental illness is "Google On The Brain". Other symptoms include religiously believing that "Google Is Great" and always defending whatever Google does with fundamentalist zeal.

      Just watch this post get modded down and tagged as "Troll".

    23. Re:Really, timothy? by Monchanger · · Score: 1
      Nice post- I liked "warm & cheerful".

      it's a little ironic as Google is primarily an advertising company

      Begging to differ, I'd say very little. Google provides advertising space, it's not an advertising firm. Google's business is not making their users feel like they need to buy some widget. The business is matching the right advertiser with the right consumer, which has nothing to do with snazzy graphics and catchy slogans. I think this is one of Google's best moves- staying away from the sleaze and siding with the consumer.

    24. Re:Really, timothy? by fishbowl · · Score: 1

      I don't find much, if any legalese in the GPL. It reads like English. Few people seem to actually read it, but that doesn't stop them from criticizing it.

      --
      -fb Everything not expressly forbidden is now mandatory.
    25. Re:Really, timothy? by stdarg · · Score: 1

      When there's something unusual and distinctive about a group of people, all pictured together, it's natural to notice it.

    26. Re:Really, timothy? by zobier · · Score: 1

      why does it surprise you? have you never been to google.com or seen the official Google logo?

      Of course I have, it's not the colours that surprise me it's the lack of... je nais se quoi.

      from the very start Google's used clashing primary colors with a homely serif font for their official logo. at first i thought it looked tacky & unprofessional (and it was), but over time it's grown on me.

      Over time it has been professionally polished (compare the 3rd revision), Google do hire excellent graphic artists and user interface designers.

      something that's very sleek & glossy or highly-stylized just wouldn't fit with Google's familiar spartan (and slightly offbeat) image. i mean, if you look at Google's web services like Gmail, Google Calendar, Docs, etc., they all have fairly plain and simple layouts. their designs are functional and modest. this is in stark contrast with the flashy, and often cluttered, web pages of companies like Yahoo!, Microsoft, and the popular early search portals.

      Are you confusing flashy and cluttered with good design? The best -- and hardest to construct -- designs in any medium are almost always minimal. It's much harder to create a good minimal design than to cram stuff in.

      it's a little ironic as Google is primarily an advertising company, but they don't have that 'multi-million-dollar marketing budget' look. this probably contributes to their popularity as Google's web services aren't as intimidating to non-geeks and computer novices who may be turned off by the slick interfaces and flashy layouts other sites strive for.

      Not advertising, maybe media agency. Easily millions have been spent on Google's image not to mention it's interfaces. I'd say their popularity comes from the quality of the search results combined with a minimal interface.

      Lastly, I'd say that the average punter is impressed by flashy crap.

      --
      Me lost me cookie at the disco.
    27. Re:Really, timothy? by fm6 · · Score: 1

      We're not pedants, we're nitpickers (he said pedantically).

    28. Re:Really, timothy? by Doggabone · · Score: 1

      Also, why are RGBY Google's colors

      How Google Got Its Colorful Logo: http://www.wired.com/techbiz/startups/multimedia/2008/02/gallery_google_logos?slide=8&slideView=8

  2. I'm not really seeing the similarity by Trepidity · · Score: 5, Insightful

    The Garth Brooks one is particularly ridiculous---the only similarity appears to be that both have, at various times, used a lowercase 'g' in an entirely unremarkable font as a logo. Yes, congratulations, two instances of a lowercase 'g' can look similar!

    The rest aren't much more convincing. Google uses some simple arrangements of primary colors, and, amazingly enough, so do some other companies, even some other tech companies. But they don't even look particularly similar (especially the Windows one).

    1. Re:I'm not really seeing the similarity by dotancohen · · Score: 4, Insightful

      Google uses some simple arrangements of primary colors, and, amazingly enough, so do some other companies, even some other tech companies. But they don't even look particularly similar (especially the Windows one).

      Not to you, slashdotter, who sees these logos all the time. To the casually stroller-by, who sees tech logos once per fortnight, they will easily be confused. What is red, green, and blue and deals with computers? If today it is AVG / Google / MS and tomorrow it is something else then there _will_ be confusion and brand dilution.

      --
      It is dangerous to be right when the government is wrong.
    2. Re:I'm not really seeing the similarity by JustinOpinion · · Score: 5, Insightful

      Indeed. When you get down to minimalist, iconic designs, at favicon resolution, there is only so much parameter space. One of those links claims:

      AVG favicon + 90 degree turn + Old favicon + Some smudging -> New favicon

      Give me a break! Newsflash: any icon can be conceptually transformed into any other icon in a finite number of image-manipulation steps. Like: "Slashdot favicon + Convert to B&W + Duplicate the slash 3 times + flip two of the slashes -> Wikipedia's favicon" ... OMG! Wikipedia is stealing ideas from Slashdot!

      The summary is so patently ridiculous that I really have to wonder if it was submitted as a joke or is an attempt to troll Slashdot. Google's new favicon has a "g" and 4 primary colors. It bears some resemblance to other 4-primary-color emblems (of which there are thousands). Get over it.

    3. Re:I'm not really seeing the similarity by ceoyoyo · · Score: 2, Insightful

      A lowercase 'g' in two entirely different, unremarkable fonts.

    4. Re:I'm not really seeing the similarity by countvlad · · Score: 2, Insightful

      Not to you, slashdotter, who sees these logos all the time. To the casually stroller-by, who sees tech logos once per fortnight, they will easily be confused. What is red, green, and blue and deals with computers? If today it is AVG / Google / MS and tomorrow it is something else then there _will_ be confusion and brand dilution.

      The letter g might be confused with the letter g? Say it aint so!

    5. Re:I'm not really seeing the similarity by Anonymous Coward · · Score: 2, Funny

      I love it how we get into rants about how something doesn't matter, and how everyone should get over it... then... Oh, I just ranted about it. That means... I ... care ... nooo!

    6. Re:I'm not really seeing the similarity by Pinckney · · Score: 5, Insightful

      It doesn't matter if they look similar. Favicons are tiny, and nobody is going to use them to identify a product. If there were potential for confusion, think of the chaos we would see, with thousands of sites not using favicons!

    7. Re:I'm not really seeing the similarity by nine-times · · Score: 5, Insightful

      Yes, I agree that this whole thing seems a little nit-picky. It's pretty hard to design a good logo. Ask a designer, and many will say that they find it to be one of the hardest things to design, since they should usually be extremely simple designs, immediately identifiable, and wrap up a lot of meaning into a single impression.

      It's even harder to create an logo that doesn't resemble any other logo. You can't really do it. Art in general takes from prior works, even if only stylistically, and nothing is entirely original. People are usually inspired by something, or draw an idea from someone else's work. Besides that, like I said, logos should usually be pretty simple, and if you make a million designs, all of them extremely simple, then every design will resemble at least a couple of the others.

      Knowing all that, consider the form of the favicon. They're 16px by 16px, and IIRC some browsers only support 8-bit graphics (256 colors, no alpha channel). That's going to narrow your options a bit.

      Also, using multiple primary colors are popular in logos. They stand out, and can be used to convey a childish simplicity (fun) or an elemental nature of the product. Using a single letter or only a couple letters is popular in logos-- I don't think I need to explain why. When you put this all together, it would be amazing if lots of favicons didn't resemble each other in various ways.

    8. Re:I'm not really seeing the similarity by ObiWonKanblomi · · Score: 1

      The summary is so patently ridiculous that I really have to wonder if it was submitted as a joke or is an attempt to troll Slashdot.

      You just had to say "patently" in the context of this thread didn't you?

      PS - to you smartasses, yes I know there's a difference between trademarks, copyrights, patents, etc.

    9. Re:I'm not really seeing the similarity by demonlapin · · Score: 1

      It's even harder to create an logo that doesn't resemble any other logo. You can't really do it.

      Sometimes they don't even try. Go look up the work of Saul Bass: he loved blue, especially blue circles: AT&T "Deathstar", Minolta, and Continental Airlines being three examples of logos that were obviously part of the same thought.

    10. Re:I'm not really seeing the similarity by buchner.johannes · · Score: 4, Informative

      It is my opinion that the favicons for a site are very important for recognition (e.g. for completion in the URL bar) for the average user.

      Favicons are not necessarily tiny actually. Konqueror has the feature (that I like very much) to set the favicon as the application icon. That has the nice effect that in your pager (the virtual desktop manager in the ) the window area is filled with the favicon. Very nice for switching desktops to the right browser window.

      Thirdly, I use http://userscripts.org/scripts/show/27548
      It helped me to completely block out that google changed their favicon to an ugly one I can't associate with their website and I can live in my tiny world where they didn't.

      --
      NB: The message above might reflect my opinion right now, but not necessarily tomorrow or next year.
    11. Re:I'm not really seeing the similarity by TuaAmin13 · · Score: 5, Funny

      Today's episode of /. is brought to you by the letter G

    12. Re:I'm not really seeing the similarity by OrangeTide · · Score: 1

      It's not like they even put a broken circle around it or anything (I guess the Garth Brooks one looks like a record player?).

      People need to give it a rest. There is very little creative you can do for a company logo in 16x16 pixels.

      --
      “Common sense is not so common.” — Voltaire
    13. Re:I'm not really seeing the similarity by Anonymous Coward · · Score: 2, Interesting

      When it changed, I for one thought my browser was being hijacked.

    14. Re:I'm not really seeing the similarity by ozamosi · · Score: 1

      16px * 16px * 256 colors = 65536 favicons. A lot of them looks like shit.

      Typing "number of companies united states" into my firefox awesomebar takes me to http://www.manta.com/mb, which claims it has "over 13 million company profiles for businesses in the United States." I think there may be an additional company or two in Europe, Asia and Oceania, and there might be a few non-commercial websites.

      Not all of those has a web page, and not all of those who do has a favicon, but...

    15. Re:I'm not really seeing the similarity by sootman · · Score: 2, Funny

      I don't care who Google stole the icon from. I'm concerned with how much carbon Google is using transmitting that favico! (Historical context for future viewers, or for humor-impaired mods from the present: there is currently one story between that story and this one on the slashdot main page.)

      --
      Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
    16. Re:I'm not really seeing the similarity by fishbowl · · Score: 1

      >16px * 16px * 256 colors = 65536 favicons.

      Is that your final answer?

      How many states exist in a 4x4 grid of monochromatic pixels?

      --
      -fb Everything not expressly forbidden is now mandatory.
    17. Re:I'm not really seeing the similarity by nine-times · · Score: 1

      There's another problem in that calculation, too. Though the favicons are potentially limited to 256 colors, they don't have to be the same 256 colors from one icon to another. Since there are only 256 pixels in a 16x16 icon, you'd think that would be enough (it's enough for each pixel to be a different color).

      The problem, rather, is the lack of an alpha channel. In order to make a logo that small look good, the logo either has to be pretty simple, or you have to use antialiasing. You don't really want to use antialiasing and transparency in your logo unless you know what the background is going to be, or else you run the definite risk of it looking crappy.

    18. Re:I'm not really seeing the similarity by LunarCrisis · · Score: 1

      Today's episode of /. is brought to you by the letter g

      Fixed that for you. Remember, URLs are case sensitive!

      --
      Mr. Period: Nine is the one that's right by ten!
      Nine: One day I will kill him. Then, I will be Ten.
    19. Re:I'm not really seeing the similarity by gwait · · Score: 1

      Yup,
      there's a real danger of confusing the biggest internet search engine with Garth Brooks ranch..
      Imagine the disasters that might occur!

      --
      Bavarian Purity Law of Rice Krispie Squares: Rice Krispies, Marshmallows, Butter, Vanilla.
    20. Re:I'm not really seeing the similarity by Anonymous Coward · · Score: 1, Informative

      Learn to count. There are 256^(16*16) different icons.

    21. Re:I'm not really seeing the similarity by Dan541 · · Score: 1

      You forgot Yellow

      --
      An SQL query goes to a bar, walks up to a table and asks, "Mind if I join you?"
    22. Re:I'm not really seeing the similarity by Drinking+Bleach · · Score: 1

      Pretty much every browser supports using 32-bit-color PNGs for favicons, so your number of unique ones is quite low. Let's see... oh, my calculator overflowed just trying to calculate all possible unique favicons in the actual constraints.

    23. Re:I'm not really seeing the similarity by ozbon · · Score: 1

      Unless they're on an IIS box/shed. In which case case-sensitivity goes out the window.

      --
      I say we take off and nuke it from orbit. It's the only way to be sure...
    24. Re:I'm not really seeing the similarity by ivucica · · Score: 1

      Same thing happened to me when they first changed it to the single, lowercase g. I preferred the old G favicon. I really did. All this is plain ... weird. These two are simply not Google's favicons. Except they are/were. I don't know what to think anymore.

    25. Re:I'm not really seeing the similarity by DeathCarrot · · Score: 1

      A favicon can be a .png with an alpha channel (at least in modern browsers). You just need to <link> it instead of just popping the picture into the page root. The previous google favicon was a semi-transparent .png.

    26. Re:I'm not really seeing the similarity by nine-times · · Score: 1

      A favicon can be a .png with an alpha channel (at least in modern browsers)

      Yeah, I don't remember which browser it was, but I was testing browsers-- probably about a year ago?-- and one of the browsers didn't support anything but GIFs. It may have been IE6, which you could say isn't a "modern browser", but there are still loads of people using it (unfortunately).

    27. Re:I'm not really seeing the similarity by Glendale2x · · Score: 1

      The background looks like the Windows logo rotated 90 degrees to me.

      --
      this is my sig
    28. Re:I'm not really seeing the similarity by thexile · · Score: 1

      AVG favicon + 90 degree turn + Old favicon + Some smudging -> New favicon

      Argh, my brains! My brains!!!

    29. Re:I'm not really seeing the similarity by OrangeTide · · Score: 1

      Then it should be a B inside of a G for (G)arth (B)rooks. Doesn't that guy know his initials aren't G.g. ?

      --
      “Common sense is not so common.” — Voltaire
  3. Hardcore Slashdotters won't notice... by dotancohen · · Score: 5, Funny

    ...because lynx does not support favicons, you insensitive clod!

    --
    It is dangerous to be right when the government is wrong.
    1. Re:Hardcore Slashdotters won't notice... by dsginter · · Score: 5, Funny

      ...because lynx does not support favicons, you insensitive clod!

      Lynx!?

      Real hackers just stick the UTP on their tongue and decipher the signals with their taste buds. SIDE NOTE: I once discovered the hard way that a telephone ring signal is 90vac.

      On a related note, I have been storing all of my favorites on the bookmark bar (or whatever it is called). As more sites are using the "favicon", it has been helpful to just edit the bookmark and remove the title altogether (leaving just the icon). You can fit a lot of favorites in the toolbar in this manner.

      --
      More
    2. Re:Hardcore Slashdotters won't notice... by oasisbob · · Score: 1

      As more sites are using the "favicon", it has been helpful to just edit the bookmark and remove the title altogether (leaving just the icon).

      That's rad, thanks for the tip. I never thought of doing it that way.

      Makes me wonder if browsers will use favicons in a more prominent way in the future. A SVG favicon could scale up into all sorts of UI elements.

    3. Re:Hardcore Slashdotters won't notice... by Idiomatick · · Score: 5, Informative

      There is also a firefox addon which lets you pick your own favicons. I've got my whole bar filled with every site i'll ever need that way. :D

    4. Re:Hardcore Slashdotters won't notice... by Erikderzweite · · Score: 1

      Sometimes I can't recall what the site was about even after I read the bookmark. How am I supposed to remember all those favicons? But, of course, if you've only meant fitting more bookmarks in the same place -- valid point.

    5. Re:Hardcore Slashdotters won't notice... by laejoh · · Score: 1

      Real hackers just stick the UTP on their tongue and decipher the signals with their taste buds.

      Doesn't emacs have a command to do that? C-x M-c M-tastebuds?

    6. Re:Hardcore Slashdotters won't notice... by DeathCarrot · · Score: 1

      On a related note, I have been storing all of my favorites on the bookmark bar (or whatever it is called). As more sites are using the "favicon", it has been helpful to just edit the bookmark and remove the title altogether (leaving just the icon). You can fit a lot of favorites in the toolbar in this manner.

      Check out the Smart Bookmarks extension if you're on Firefox. Allows you to do that and more without renaming your bookmarks.

    7. Re:Hardcore Slashdotters won't notice... by Waste55 · · Score: 2, Informative

      The name is Favicon Picker. It is a great add-on indeed.

    8. Re:Hardcore Slashdotters won't notice... by socsoc · · Score: 1

      It's called Smart Bookmarks

    9. Re:Hardcore Slashdotters won't notice... by Frozen+Void · · Score: 1

      I use exactly this methods for months:
      Before that i tried to use two-letter RSS feeds to fill it.

  4. Wow... by zwekiel · · Score: 5, Funny

    This is such important news. Man, the people at the New York Time s are going to be kicking themselves if their morning paper has already been sent out to the printer.

    1. Re:Wow... by MarkRose · · Score: 2, Funny

      It's no wonder why they're going bankrupt, missing headline stories like this!

      --
      Be relentless!
  5. Fishing for emotional validation. by Spazntwich · · Score: 4, Insightful

    What comes to mind for me is just how obsessed many people are with the Google favicon.

    Maybe editors are so hard up for pageviews that they'll post whatever inconsequential slop comes to mind, and internet users are just so hard up for interesting news that they'll comment on whatever garbage the editors feed them.

    If the tech sites puked out story after story about motherfucking lolcats apparently Timothy would take the comments to indicate mass obsession with them, which, shit... bad example.

    But seriously, who is actually obsessed with Google's favicon and who is just bored?

    1. Re:Fishing for emotional validation. by PenGun · · Score: 2, Funny

      No no ... really I came here hoping there would be something about this.

    2. Re:Fishing for emotional validation. by binarylarry · · Score: 1

      Tsk tsk, this is Slashdot you know.

      --
      Mod me down, my New Earth Global Warmingist friends!
    3. Re:Fishing for emotional validation. by Spazntwich · · Score: 1

      Personally I want to know why a flamebait comment can't also be insightful, even if I think my above comment was more stating the obvious.

      News is slow and Ars Technica has already declared the death of internet advertising. Those editors need to keep the content flowing before the gravy train derails.

  6. One of the reasons is dont like to use icons.... by drolli · · Score: 1, Interesting

    is that all the idiotic designers think GUIs are a playground. From 1988 to 1995 Icons changed only marginally with time, but since the web-culture has spoiled the idea of consistent, clean UIs, i prefer to turn on the icon name whereever possible.

  7. Almost Identical to Printing Company in Austin by marchingwest · · Score: 4, Interesting

    Almost a direct copy of an Austin-based printing company's logo: http://www.ginnysprinting.com/

    1. Re:Almost Identical to Printing Company in Austin by Anonymous Coward · · Score: 1, Funny

      and ginny's is in turn a blatant rip-off of mr. gatti's pizza.

    2. Re:Almost Identical to Printing Company in Austin by Anonymous Coward · · Score: 3, Informative

      If by a direct copy, you mean both have the letter g, then yes. yes you are right.

    3. Re:Almost Identical to Printing Company in Austin by Blakey+Rat · · Score: 5, Funny

      Damn! You caught me!

      You see, I'm Google's brand designer. I was totally stumped when they told me they wanted a new logo, but then I thought: hey! There's that printing company in Austin!

      I didn't think anybody would see the connection! *sob*

  8. Apple by michaelmalak · · Score: 2, Insightful

    How many different ways can one make a trashcan icon?

    1. Re:Apple by Waccoon · · Score: 1

      How about a big truck? This is the Internet, after all.

  9. Re:One of the reasons is dont like to use icons... by drolli · · Score: 1

    a small additional note:

    it is especially annoying that nowadays there are a lot of "circular icons, where some kind of arrow or direction indicator hides a letter or a circular sign which carries a letter". These take a lot of space, and force you to remember the color which is which if you wan to click fast.

  10. News just in by Anonymous Coward · · Score: 5, Funny

    ... the "S" in Slashdot looks similar to the "S" in MicroSoft!

    1. Re:News just in by click2005 · · Score: 1, Redundant

      No, this is Slashdot, we spell Micro$oft differently.

      --
      I am a free slashdotter. I will not be modded, blogged, DRM'd, patented, podcasted or RFID'd. My life is my own.
  11. Obssession. by ScrewMaster · · Score: 1

    What comes to mind for me is just how obsessed many people are with the Google favicon.

    I'm always amazed at the sheer number of people that are obssessed, period. It seems to be a mark of distinction nowadays if you're just completely gaga about some particular product or brand (Apple owners come to mind, for some reason.) Well, unreason seems to be a defining characteristic of modern civilization, so I guess this should come as no surprise. Too bad psychiatrists are so expensive: there are a lot of folks that could use a little therapy.

    --
    The higher the technology, the sharper that two-edged sword.
  12. Looks Like a Paw. Brings to mind Pet Supplies. by Ron+Bennett · · Score: 5, Insightful

    Looks like a blotch of random colors. I had no idea there was a lowercase "g" in it until I read the article here.

    IMHO, the old favicon was much better - knew right away what it was. A bunch of random colors brings to mind websites about photoshopping, psychology (think blotch tests), or even a pet supply site, since it looks kinda like a paw print.

    Ron

    1. Re:Looks Like a Paw. Brings to mind Pet Supplies. by shermo · · Score: 2, Informative

      Even after reading the article it took me a long time to see the 'g' in there.

      --
      Insanity: voting in the same two parties over and over again and expecting different results
    2. Re:Looks Like a Paw. Brings to mind Pet Supplies. by Bill,+Shooter+of+Bul · · Score: 1

      Ok, then I'm not the only one. I guess I only noticed it in safari. But, I see in firefox the G is more apparent due to the gray tab surrounding it.

      --
      Well.. maybe. Or Maybe not. But Definitely not sort of.
    3. Re:Looks Like a Paw. Brings to mind Pet Supplies. by Anonymous Coward · · Score: 1, Informative

      I had no idea there was a lowercase "g" in it until I read the article here.

      For the sake of another data point (since there's those other people agreeing with you), I saw a G immediately. And I'm a pathologically unobservant person :|

    4. Re:Looks Like a Paw. Brings to mind Pet Supplies. by im_thatoneguy · · Score: 5, Interesting

      Agreed. For the first few days I kept noticing the new favicon for google and wondering in my head "Why is google putting up a jumble of random shapes for their favicon?" I had assumed it was like the anniversary of some grand puzzle maker or something. Only yesterday did it suddenly hit me "OH that's a g!"

      Terrible logo. In the middle it's at least legible.

    5. Re:Looks Like a Paw. Brings to mind Pet Supplies. by El_Isma · · Score: 4, Interesting

      The original (the old old) logo was way better. And the favicon they did is worse than the one they got the inspiration from.

      I don't get it, why do they keep changing it? I thought forming a brand meant keeping the same recognizable logo as long as you could, not arbitrarly changing it every 6 months!

    6. Re:Looks Like a Paw. Brings to mind Pet Supplies. by MarkRose · · Score: 2, Funny

      Hey, I'm sure some Google Vice-President is proud of the fact his kid puked up a bunch of crayons that vaguely resemble a "g".

      --
      Be relentless!
    7. Re:Looks Like a Paw. Brings to mind Pet Supplies. by DarkProphet · · Score: 1

      Yeah, thats pretty much along the lines of what I was thinking. Even after reading in this thread that there is a 'g' in there, I couldn't see it at all.
      Firefox's addressbar background color is white :-/

      The favicon wouldn't be all that bad if they would just put a dark colored border around the edges.

      --
      What could possibly hurt the security of the American people more than giving our own government the ability to hide its
    8. Re:Looks Like a Paw. Brings to mind Pet Supplies. by fishbowl · · Score: 1

      Not only did I immediately see a "g", I also saw what happens when you put your graphic artists through the famous Google interview, failing to actually acquire the talent.

      --
      -fb Everything not expressly forbidden is now mandatory.
    9. Re:Looks Like a Paw. Brings to mind Pet Supplies. by digitalchinky · · Score: 1

      Forget the g, I thought it was some kind of parrot... And I still see a parrot even after knowing it's a g.

    10. Re:Looks Like a Paw. Brings to mind Pet Supplies. by EvilIdler · · Score: 1

      I only noticed the new favicon yesterday. I only noticed the previous one a month ago! I should file that as a cache problem in the browser :)

      The new logo is just plain yuk. Took me a while to register what it was, too. I was reaching or my phishing filters, actually.

  13. Good job! by EggMcGuffin · · Score: 1

    I like it. More distinctive than the other one while pleasing to the eye. Hey, just think, it could have had LOLCATZ... *shudder*

  14. a bear footprint I mean by anton_kg · · Score: 1

    N/A

  15. The best thing about this article... by billybob_jcv · · Score: 1

    ...is that now I know it's a lowercase 'g'...

  16. Do you know what's sad? by Anonymous Coward · · Score: 1, Funny

    I was cleaning up my Firefox extensions yesterday when I came across "favicon picker". I uninstalled it because I thought to myself "...well, I haven't actually changed an Icon for anything in ages, may as well get rid of it" and literally minutes later, Google's favicon changed.

    They mock me.

  17. Unpossible by the-bobcat · · Score: 5, Funny

    Everyone knows that it's spelled Micro$oft.

    1. Re:Unpossible by Anonymous Coward · · Score: 5, Funny

      Everyone knows that it's spelled Micro$oft.

      Exactly! And judging by the way the editors are posting this crap purely to get pagehits, it's safe to call it $la$hdot.

  18. Looks like a red-beaked parrot to me by Anonymous Coward · · Score: 2, Funny

    Looks like a red-beaked parrot to me.

    You're right, it is an inkblot test. And apparently I have some repressed issues with parrots.

    1. Re:Looks like a red-beaked parrot to me by Bohiti · · Score: 1

      Oh, I wish you hadn't said that. That's all I'm going to see now.

    2. Re:Looks like a red-beaked parrot to me by fprintf · · Score: 1

      Funny, I see a red-beaked toucan. Next Kellog's is going to sue over their trademarked Fruit Loops spokescharacter.

      --
      This post brought to you by your friendly neighborhood MBA.
  19. What I have learned by PK_ERTW · · Score: 5, Funny
    So, before this article I knew the google had changed there "little-icon-thingy".

    Yes, as far as I knew that is what it is called.

    What I have learned so far from this article is:

    • Little-icon-thingy is not the correct name
    • Favicon is the right name. I like mine more.
    • Many companies use an assortment of primary colours.
    • Google's makes a lower case 'g'. Cool, had not noticed that yet.

    What falls in the what else is new category:

    • Some people don't think a story belongs on the front page

    PK

    --
    Engineers arn't boring people, we just get excited about boring things.
  20. Saw it the other day - Ugh by Aladrin · · Score: 1

    I noticed this the other day when I was using google.co.jp ... I thought it was just the Japanese one. My first thought was 'Oh wow, that's ugly.' Now I see it's going to be used for google.com, too... Ugh.

    The user-submitted ones in the blog look way, way better, including the one they took the concept from. What were they thinking?

    --
    "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
  21. Only so much you can do by ryanduff · · Score: 1

    There's only so much you can do with a 16x16px square. How unique do you think the favicon can be? Either way, I dislike the new logo.

  22. Chrome. by naz404 · · Score: 1

    It's very clear that Google is pimping its Chrome browser (see color scheme).

    Google is now pulling a Microsoft and may put other browsers out of business, or at least seriously undercut revenues.

    See: Mozilla Foundation Google current awkward relationship. What's to complain about tho? Mozilla existed Google supported it.

    I find it really nice that Google's try to kill MS IE 6 tho ;) It's about time that standards-deviant monstrosity was put to pasture.

    Cheers!

    -Naz

    1. Re:Chrome. by naz404 · · Score: 1

      typo: should be Mozilla existed before Google supported it.

  23. I can't stand it by yakumo.unr · · Score: 2, Insightful

    I can't stand it, the g that is entirely reprasentative of the company doesn't stand out anywhere near clearly enough, the entire thing is just a blob and it makes tracking Google tabs in firefox a nightmare.

    The user submitted favicons FTFA by by Hadi Onur Demirsoy, Lucian E. Marin and Yusuf Sevgen are all considerably better.

    1. Re:I can't stand it by LordMyren · · Score: 1

      On a decent number of systems I've been using a UserScript (aka greasemonkey script) that gives me the original white/blue G, but with this new even more hideous favicon I now compulsively install the script on every computer I touch: the new one is such an offensive eye-sore in the tab-bar.

    2. Re:I can't stand it by Yvan256 · · Score: 1

      You're not the only one to prefer the other user-submitted favicons to the one Google ended up with.

  24. Typical Engineers by TheModelEskimo · · Score: 1, Interesting

    That it's 2009 already and Google are having trouble nailing down a favicon is pretty silly to me. This is something you see in companies that are too immature to understand that Engineer != Designer != Writer != Marketer != Salesman and so on.

    Naturally I'm bitter because I'm a graphics person, and I've seen so many engineers try to do "design wheelies" with the drawing tools in Excel and get hopelessly stuck on the role of decoration in design during lunchroom conversations...but come on. Your opinion matters as far as your experience does. At some point you have to admit that the designer with an MFA did actually learn a thing or two and your brain can't always make up with ingenuity what it lacks in experience.

    Yank the engineers out of the identity process and get somebody who looks in from the outside and does the real research on identity with *real* experience. Hire the Paul Rand or whoever and get it over with already - this blog-friendly approach to identity is so democratic that it makes you look like a bunch of indecisive hippies who take my graphic design class rather than the ultra-innovative next-generation types you aspire to be. sorry...

    1. Re:Typical Engineers by gustar · · Score: 3, Funny

      Right on! You tell them! Clearly the lack of keen insights such as yours into the nature of critical elements such as a favicon is what is holding Google back from becoming a hugely successful juggernaut of a company...

      Oh wait, they are a hugely successful juggernaut of a company... so much for your keen insight. Maybe you should stick to lecturing the indecisive hippies in your class.

    2. Re:Typical Engineers by TheModelEskimo · · Score: 3, Informative

      >Clearly the lack of keen insights such as yours

      s/insights/experience ...but you're right, they are clearly beyond saving in this area. :-)

      >hugely successful juggernaut of a company

      Uhh, yeah. You mean a very rich, successful company. And a company that is going to have one jacked up corporate culture in 15-20 years. We're still waiting to see how that part's going to develop. These companies get so big so fast, full of so much hot air, that we end up paying a creativity tax years down the road as they raise service fees to pay for all the middle managers who got in while the getting was good.

      Sure, right now they're a big successful company with a lot of engineering divas and XKCD readers who think that they can literally do anything they want in life, and every door is open to them.

      From my experience, immature corporate policy just feeds this crap. Individual personalities will differ; I'm sure there are some fantastic people there. But I'm talking not about money, or about individuals. I'm talking about the company's personality. How deluded it is. How many people are going to get cut once the hubris levels come down a bit. How long they can do no evil when they can't even publish guidelines for duplicating a graphic logo (that I've been able to find...)

      >Maybe you should stick to lecturing the indecisive hippies in your class.

      Yeah, sure. And you stick to heckling the lecturers of said hippies.~

    3. Re:Typical Engineers by gustar · · Score: 1

      Uhh, yeah. You mean a very rich, successful company. And a company that is going to have one jacked up corporate culture in 15-20 years. We're still waiting to see how that part's going to develop. These companies get so big so fast, full of so much hot air, that we end up paying a creativity tax years down the road as they raise service fees to pay for all the middle managers who got in while the getting was good.

      Sure, right now they're a big successful company with a lot of engineering divas and XKCD readers who think that they can literally do anything they want in life, and every door is open to them.

      From my experience, immature corporate policy just feeds this crap. Individual personalities will differ; I'm sure there are some fantastic people there. But I'm talking not about money, or about individuals. I'm talking about the company's personality. How deluded it is. How many people are going to get cut once the hubris levels come down a bit. How long they can do no evil when they can't even publish guidelines for duplicating a graphic logo (that I've been able to find...)

      I do not know about all that. I am not a Google insider and I am not going to pretend at knowledge of their corporate culture I simply do not have. From the outside looking in I get the sense their a bunch of type-A, work-o-holics constantly looking ahead to the next thing that will take help them keep the edge. I do not get any more sense of arrogance from then I get from many other big companies really.

      It is not like they do not have good branding, or somehow lack the concept of building and image/brand. Clearly they have huge name recognition.

      Mostly it just sounds like you have something personal against Google, which is fine by me. I do not like lots of companies, but my personal dislike for a company is not some indicator of its weakness as a company.

      Yeah, sure. And you stick to heckling the lecturers of said hippies.~

      Check, can do... I did not get a hurumph out of that guy! HURUMPH! HURUMPH!

    4. Re:Typical Engineers by eh2o · · Score: 1

      Complete lack of conventional role separation is the norm at Google.

      FWIW user-submitted material tends to produce low quality results anyways... not terribly surprising that they came up with this junk.

    5. Re:Typical Engineers by The+MESMERIC · · Score: 1

      Engineer != Designer != Writer != Marketer != Salesman

      I agree.

      I am very possibly one of the best SEO consultant / webdesigner on this planet but am such a crap salesman business person it seems I am destined to die in utter poverty.

      Ah well such is life ...

      I am so-and-so with graphic design. A tad above the mediocre but not more. Say 6 out of 10.

      But worse of all is writing. Copy-writing Web-writing totals 80% of my time / energy spent on a new project.

  25. Re:yuck by LordMyren · · Score: 1

    I cant stand it because its too attention grabbing; it overwhelms the tab-bar. I'd installed this userscript on a handful of my most used systems to revert the last blue/grey favicon to the older blue/white icon, but now that they've made it even more ugly, I've been compulsively installing the old favicon on every single system I touch.

  26. Andre Resende by zanybrainy941 · · Score: 4, Informative

    Andre Resende got it right in the first place.

    1. Re:Andre Resende by bill_mcgonigle · · Score: 1

      Agreed. His 'g' is much easier to see.

      Way to over-engineer the submission, Google.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    2. Re:Andre Resende by Parsec · · Score: 1

      At first I didn't see the "g" in the Google variation, it looked like an abstract 3-color blobs on the left. André's, I think, is much better; simple, clear and instantly recognizable.

  27. Impairing usability by jspenguin1 · · Score: 2, Insightful

    The purpose of a website's icon -- or any icon, for that matter -- is to provide a visual way to quickly find something in a list. Sometimes, the icon represents some abstract concept; in most applications, the "save" icon is a floppy disk, even though they're nearly obsolete. However, if the icon is unique, experienced users have no trouble connecting it with what it represents. I use icons exclusively for my bookmarks toolbar.

    Of course, this only works when the icons don't change. Google has recently changed their icon again, just as I was getting used to the second one. Call me old-fashioned, but I happen to like the original Google icon.

    I can understand changing the logo on the front page for special holidays (which seems like just about every day now), but icons shouldn't be changed just for the hell of it.

    (C&P from my blog)

    1. Re:Impairing usability by maxume · · Score: 2, Interesting

      Yes, it is a usability problem.

      In much the same way, a penny is money.

      --
      Nerd rage is the funniest rage.
  28. Bring back old logo by Em+Ellel · · Score: 4, Insightful

    The original (the old old) logo was way better.

    Amen to that. I thought I was the only one that thought the original blue G on white background was great. It was simple, clean and unmistakable. Now it is getting worse and worse with each iteration.

    -Em

    --
    RelevantElephants: A Somatic WebComic...
    1. Re:Bring back old logo by 7+digits · · Score: 1

      Same here. I thought that google changed their favicon for some temporary reason, and that my browser cached it.

      Big G was ok. Small g was not necessary. And the random colored dots is just ugly.

  29. permutations by mattwarden · · Score: 1

    How many ways can you create a 16x16 pixel image? At what point does trademark/copyright no longer apply?

    1. Re:permutations by tjscott · · Score: 1

      How many ways can you create a 16x16 pixel image? At what point does trademark/copyright no longer apply?

      If one restricts themselves to a 256 colour palette for compatibility, that gives only 16*16*256 = 65536 different favicons. You can increase the number of colours available, but at some point the differences between them is quite imperceptible to the human eye.

    2. Re:permutations by Anonymous Coward · · Score: 1, Informative

      If one restricts themselves to a 256 colour palette for compatibility, that gives only 16*16*256 = 65536 different favicons.

      Actually, you have 256^256 possibilities. Think of the 16x16 icon as a continuous row of 256 pixels instead, each with 256 possible colours. That's significantly more than 65536 icons.

    3. Re:permutations by paul248 · · Score: 1

      If the pixels are black and white, 1.16 x 10^77 ways.

      For 24-bit color, a helluvalot more.

      I assume trademark/copyright will no longer apply here once humans colonize the entire universe, and the population starts to get closer to those numbers.

    4. Re:permutations by JazzLad · · Score: 1

      you are both wrong. you have (16*256)*(16*256)

      --
      "If you have nothing to hide, you have nothing to fear." - Every fascist, ever
    5. Re:permutations by mattwarden · · Score: 1

      Yeah, but I guess my point is, how many "legal" permutations are there. I mean, if I have a favicon of a G, shifting it 1 pixel to the left is probably still going get me into hot water if it's a trademark. But at the same time, there's only so much you can do with a 16x16 image.

    6. Re:permutations by Mesa+MIke · · Score: 1

      No..
      256^256 is correct.
      That's aprox. 3.23 * 10^616

  30. Whatever happened to "don't be evil"? by thePowerOfGrayskull · · Score: 1
    All you /.'ers jumping out to defend google, now you see what it's come down to. "Don't be evil", right?

    I guess we see how that really works, now don't we.

  31. Re:One of the reasons is dont like to use icons... by drolli · · Score: 1

    E.g. click on the preinstalled dearch bar in firefox.

    creative commons, amazon, ask, google have a dominant circle-like feature

  32. "All over again" - a tautology by tjscott · · Score: 1

    A pet peeve of mine: "Deja Vu" has a perfectly good meaning, it doesn't need to be doubled up with "all over again". Yogi Berra used the phrase with his tongue firmly placed in his cheek, laughing at the stupidity in which people use and abuse the English language. http://www.quotedb.com/quotes/1304

  33. AVG if you care by caller9 · · Score: 1

    It's the AVG logo rotated 90 degrees CCW with a G on it without the 3D light and shadow.

    http://www.avg.com/

    Still, I like the old favicon. The new one isn't that great.

    1. Re:AVG if you care by Glendale2x · · Score: 1

      Both can also be compared to the Windows logo which I'm pretty sure (didn't actually look it up) predates both of them.

      --
      this is my sig
  34. Timothy? Fail. by module0000 · · Score: 1

    About your article: who cares? Stop wasting front page space with shit like this. Better not quit your day job fixing our McMuffins, writing might not be for you.

    --
    Trackball users will be first against the wall.
  35. Dont care whether it's similar ... by herbertchapman · · Score: 2

    ... it just looks pathetic. I started noticing this at the weekend, and just thought : Why are they using such an amateur looking icon. The firefox search bar icon is so much better.

  36. Subject by z-j-y · · Score: 2, Funny

    the icon is gay.

  37. Rorschach test by Mister+Liberty · · Score: 1

    I'm colorblind.
    Turned 90 degrees I see a wedge being driven between two people.

  38. only that many possibilities... by madsh · · Score: 1

    16x16 pixels in 256 colors... that would be about the roundest number 65536.... which is well below the number of registered domains....

    1. Re:only that many possibilities... by rusl · · Score: 1

      I thought of the microsoft logo when I noticed it. I think it is a bag move because they shouldn't be playing catchup to M$ - it's the other way around.

      --
      Stupidity is its own reward.
  39. Who cares? by Mystra_x64 · · Score: 1

    Who cares anyway. I can't even see it, since there is no link rel in the code.

    --
    Quick way to get 30% Funny 70% Troll: defend Opera browser on /.
  40. What do you expect by Chrisq · · Score: 1

    This is slashdot!

  41. OK - for the 21st century by Chrisq · · Score: 1

    Oh boy. It's 2009 and we're still judging women by paper-baggedness. :(

    OK, I'll update it for the 21st century: I could probably give Miriam one without wearing my VR goggles.

  42. UGLY by quixote9 · · Score: 4, Insightful

    It wasn't broke, but somebody in Marketing just had to fix it.

  43. They should have consulted me by The+MESMERIC · · Score: 1
    1. Re:They should have consulted me by The+MESMERIC · · Score: 1

      I do agree with you.

      I am not really that good with graphics but I try.

  44. Mirà by FornaxChemica · · Score: 1

    The new favicon looks like some painting by Miro, except better. He should have made all of his awful art on a 16 px-wide square instead of canvas, it's less hideous to the eye.

  45. It's a small icon.. by cbreaker · · Score: 1

    There's only so much you can do with an icon that small.

    I don't like the new inverse/transparent G as at first glance you can't even tell it's a G. But whatever. Someone at Google needs to feed their family so if Google is willing to pay someone to come up with this crap then more power to them.

    --
    - It's not the Macs I hate. It's Digg users. -
  46. Re:One of the reasons is dont like to use icons... by socsoc · · Score: 1

    Only CC has it in my Firefox 3.0.5 on XP, and their logo really is round. Google is boxed and the others have nothing, unless you count the Amazon smile as round.

  47. Beta? by memco · · Score: 1

    "By no means is the one you're seeing our favicon final; it was a first step to a more unified set of icons. However, we really value feedback from users and want to hear your ideas that we may have missed."

    Google: even our logo is beta.

    --
    Get me a meat pie floater!
  48. Re:Inspired by my .... by groovy_daemon · · Score: 1

    I meant to log in to post this. Oops.

  49. What it looks like? by mokumegane · · Score: 1

    Uno! Yeah, haven't played that in a loooonnnnnggg time... especially since my dad wore the damned game out on me!

  50. Obsession by DaVince21 · · Score: 1

    What comes to mind for me is just how obsessed many people are with the
    Google favicon.

    So obsessed they'd even create a Slashdot article about it, apparently.

    --
    I am not devoid of humor.