Pirates as a Marketplace
John Riccitiello, the CEO of Electronic Arts, made some revealing comments in an interview with Kotaku about how the company's attitudes are shifting with regard to software piracy. Quoting:
"Some of the people buying this DLC are not people who bought the game in a new shrink-wrapped box. That could be seen as a dark cloud, a mass of gamers who play a game without contributing a penny to EA. But around that cloud Riccitiello identified a silver lining: 'There's a sizable pirate market and a sizable second sale market and we want to try to generate revenue in that marketplace,' he said, pointing to DLC as a way to do it. The EA boss would prefer people bought their games, of course. 'I don't think anybody should pirate anything,' he said. 'I believe in the artistry of the people who build [the games industry.] I profoundly believe that. And when you steal from us, you steal from them. Having said that, there's a lot of people who do.' So encourage those pirates to pay for something, he figures. Riccitiello explained that EA's download services aren't perfect at distinguishing between used copies of games and pirated copies. As a result, he suggested, EA sells DLC to both communities of gamers. And that's how a pirate can turn into a paying customer."
As a result, he suggested, EA sells DLC to both communities of gamers. And that's how a pirate can turn into a paying customer.
So what you're saying is that we should only sell half the game in the shops and make the customer download the rest of it as DLC?
Summation 2
And that's how a pirate can turn into a paying customer.
And why I, a legitimate customer, can't play Dragon Age if my net connection is down, because the game checks if I'm really entitled to start that savegame with DLC content in it.
In other news, the amount of legitimate Dragon Age + DLC owners planning on getting a pirate copy of Mass Effect just increased by 1.
People replying to my sig annoy me. That's why I change it all the time.
Is there any research as to why DLC's are bought more then the actual game? Is it because DLC's are harder to pirate, is it's delivery system preferred above physical discs or is it the low price that drives pirates to a buy? Or perhaps the lack of a decent demo-version?
Really? Funny old world, isn't it
I distinctly remember EA being sued a while ago for copyright infringement.
They used a piece of music in their games without permission from the composer
Anyway...
Is it just me, or does this summary not link to the actual article?
They will reverse that policy as soon as they miss the next quarterly results or something.
The link to the article might be useful: http://kotaku.com/5421466/ea-ceo-i-think-of-pirates-as-a-marketplace
Avantslash - View Slashdot cleanly on your mobile phone.
Seeing as EA still treats their customers like crap. (See the Saboteur article even just a few posts back.) I'm _still_ not being anything from EA, so no DLC for me either.
Les'see Last thing I bought was 6 copies of the Zero Hour expansion for me and my friends (Command and Conquer 3). Which turned out to be a fucking piece of crap. Thing was full of bugs. You used to play with your friends, building up your forces for 3 hours, and when you wanted to start moving in for the kill the fucking thing would de-sync and crash.
And EA did _nothing_ to fix the bugs. And this trend continued, and results will be the same for stuff like the Saboteur game.
So fuck you EA. Fuck you.
I used to heavily play BF2142 and then decided to take a break. Upon finding the game stashed away in my closest I wanted to try playing it again with some old university friends on my new computer. Needless to say, after contacting EA they would not validate my account ( their server said my account had already been activated )and the game would simply not work for online play anymore ( the vast majority of game and only way to unlock upgrades is online ). So regardless of the that I was the original purchaser, with box and serial in hand, I was out my purchase of BF2142. I have otherwise always purchased my games and respected copyright but this experience has been a turning point for me with EA. If you're going to lock honest people out of their own products you can't be upset that your products get pirated; because you're pirating the funds they paid you.
'There's a sizable pirate market and a sizable second sale market and we want to try to generate revenue in that marketplace,' he said, pointing to DLC as a way to do it.
I had no idea diamond-like carbon could make money in the video game industry!
Or maybe they meant Data Link Control. Anything with the word "control" in it has to be a moneymaker for someone.
Knowledge is how to play a game, intelligence is how to win, wisdom is knowing what game to play.
And when you steal from us, you steal from [the people who build]
Really? Do the people who build the games get paid royalties for games that they help create?
If so, I suppose we can get into the 'making a copy of a piece of software' vs 'removing cargo from ships without permission' debate. If not, those builders got their money for the game before anyone was able to take it from them.
Ask me about repetitive DNA
Big words coming from the same people that made people pay for a DLC that SHOULD have been in the game. Seriuosly, when have you heard of an RPG game that requires you to pay extra for a storage system
Winrar for the win, screw EA
Seems to be saying that now the paying customer will buy half a game for full price then pay to complete the game whereas the pirate will only pay for the complete game. Now if they were to make the paying customer pay half first and then the other half for the DLC it would cost the paying customer no more but then again someone will figure out a way to pirate the DLC so why are we discussing this again?
"Some of the people buying this DLC are not people who bought the game in a new shrink-wrapped box. That could be seen as a dark cloud, a mass of gamers who play a game without contributing a penny to EA."
"Some of the people buying this DLC..."
"play a game without contributing a penny..."
You STUPID idiot. If they bought DLC then they contributed to EA! (much more than a penny- I've heard about EA's DLC pricing.) EA actually seems to hate its customers- and it shows.
It's sad to say, but whenever I hear about a new game, the FIRST thing I find out is "Did EA publish it"?
Avoid EA games like the plague they are.
It's standard procedure to first define an acronym (like DLC) before using it throughout one's text.
See the grouping they're doing with pirates and second-sale customers? In their minds, they're the same, but they aren't. Second sale are legitimate customers, buying used games from previous game owners. They want to stamp this out, because they don't get a second cut, and spinning it into piracy in people's minds is the first step.
Give him the sack! He's being soft on piracy! ...wait... he's not an elected official, so it's okay. He can be soft on things. :D
What is the true cost to develop and support the average retail game today?
What is the cost of a game at retail?
Why has the cost of games stagnated in spite of inflation?
I prefer Expansions over DLC. Mostly because I enjoy actually owning (and not downloading/DRMing/activating/etc) what I buy. I can list *many* games for which I pirated the base game and bought all the expansion packs. I did later buy the base game when the price came down, too. Without pirating, I would never have bought any of the related product.
For the 87th Time:
Piracy is ship to ship armed robbery. Calling copyright infringement piracy makes light of murderous thugs, and makes infringement sound worse than it is. It doesn't even work as a metaphor. When we use their misnomer, they win. Then one of two things will happen. Either infringers will be demonized people sharing 1s and 0s or the word piracy will lose its gravity.
Cue the "langwijiz morf, get/it" crowd.
And yeah, get off my lawn, or whatever other dismissiveness you want to conjure. Disagree all you want, but try to do it without dismissing me as pedantic or a grammar nazi. Try some substance.
Language matters; word choice matters. All actions start as thoughts, thoughts happen in words. By calling a government a regime, we can make overthrowing it more palatable. By calling a person a kike, nigger, rag head, witch etc, we can make them not human, so killing them won't be murder. Hacker was a positive term. The "man" (media, law, etc) has corrupted the word hacker to refer to criminals. It's like calling Nazis German over and over until the word German means Nazi. When we blur the distinction between words we lose expressiveness and have to invent awkward ways to regain specificity that we threw away out of laziness and ignorance. Yeah languages change over time, but there is evolution and there is devolution and corruption. Change is not inherently good.
And stand up for yourselves.
Utilizing the synergization of benchmark e-solutions to pre-workaround action items!
As a former EA Developer, please do steal from us. We don't get any bonus, raise, or anything if our games sell well. They work us long hours in every office and pay us slave wages. I switched to business development and earned 5x the salary. I love making games, but I'm sticking to indie titles with former colleagues for now until we get paid more than call center employees and don't get worked 90+ hours / week on titles that are rushed because we need to raise quarter profits so this guy can collect a bonus.
He can preach all he wants about how he thinks of the devs, but in reality at EA and most other companies you see nothing for your hard work. Rewards for creating a ground breaking title with huge sales is the treat of retaining your job and perhaps a longer title.
I'm tired of game companies "not getting it" when it comes to pirates. Want to stop the pirates? Make games cheaper and feature complete, assholes.
I think the only thing they can do, is stop investing 10 million per game and hire all those people to make them. If wanting games cheaper was the predicating factor for pirates, I'd love to see pirates pool in and pay game developers and sound engineers and artists to write games for them. I wonder if that would ever happen.
Regardless of your own position on piracy, my experience has been that pirates just want content for free no matter what. Sadly, I only see this ending badly for legitimate consumers. Only when RIAA/MPAA successfully convince (i.e. pay) congress to pass laws requiring DRM on every damn thing, will it be over.
Assassins Creed is a multiplatform game, it's not specifically any platform's shit, just like Dragon Age, which is also multiplatform.
I think Anonymous Coward was trying to say that the developers of the PC version of Assassin's Creed did not take advantage of features unique to the PC platform that would have added depth to the PC experience. It'd be like an Xbox 360 fan complaining that the Xbox 360 version of a PS3/Xbox 360 cross-platform game has only bare-minimum Live features.
But sometimes you want arcade-style or console-style controls, such as when you have more people than gaming PCs in your home.
Ignoring the logical fallacies in his statement, he is correct.
However you can't sell half a game and them charge for the rest as DLC. You must have a complete game you can finish without DLC.
Otherwise the whole package will be wrapped up and pirated.
As a add on, it will generate revenue from whoever is playing.
It also needs to be added in a manner that isn't too jarring to the story, and the DLC you pay for should never walk off. I'm looking at you, Dragon Age.
Piracy isn;t stealing, and I wish more people would call out the idiots to keep trying to make it the same thing.
As a by product of DLC, you could start to get better numbers on how many copies are pirated.
The Kruger Dunning explains most post on
It will be over, but not how you think. There will be a critical mass of intrusiveness at which point everybody will pirate. that will force them to back down on DRM or go out of business.
The Kruger Dunning explains most post on
I believe in the artistry of the people who build [the games industry.] I profoundly believe that. And when you steal from us, you steal from them.
As someone who has seen how EA treats the people who build the games, this statement just irks me. EA has shown countless amount of disrespect for their employees. They treat the developers, artists, and designers more like a group of disposible wage slaves than treasured artsits. Look past their bullshit the only thing they are talking about is calculated loss of sales.
Homogenized, hurried, designed for purely profit work is not "art' as much as EA likes to claim it is. They are just cogs in the machine of bigger profit. Ask most artists who works for these companies. They hate their work from the corporate side. They would much rather be using their creative vision for something that is truly artistic.
Your the one not getting it.
I am unaware of any game that's incomplete and you must have DLC to complete it*.
It's like buying the board game Monopoly for 10 bucks, then having the option to buy different colors for the game pieces for a buck. You don't need it, but some people like having the colors.
There is nothing wrong financially or ethically wrong in doing that.
If someone wants to ahve a game on their network, then there is no problem charging for the use.
SO what do you want them to cut from the game to make it cheaper?
Games are expensive to make. In fact considering the cost of development and length of play, games are a cheap form of entertainment. At the top end they're about 60 bucks, and that drops off pretty sharply. In my experince a 50 dollar game become a 40 dollar game within a week.
I have been paying 34-50 dolalr a game for over 10 years. there price hasn't gone up much.
I don't think pirating is caused by there cost. I think it's cause by lack of availability, and being unwilling to pay ANYTHING. That's pretty much why piracy isn't stealing, it's illegal distribution of copyrighted material. It's also about distributing and not downloading, but that's a separate issue.
*No doubt someone somewhere is doing this, but it's the exception.
The Kruger Dunning explains most post on
Should games companies move to the Gillette model - give away the razor, but sell the blades, in essence? With more and more gamers depending on the "online experience", it seems logical. Of course, the counter-argument is that the traditional model gives you a large influx of cash up-front when people buy the game, versus a series of micro-transactions to get to the same level of profit. But for a more patient company, I think the Gillette model could pay big dividends - you get more people playing the game to start, since it's free, so (assuming the same percentage downloads additional content) your download market is potentially a lot bigger.
Modding "-1, Troll" is not a proper response if you disagree with me. Try reason.
Incorrect.
Copyright is a form of piracy. As is robbery at high seas and stream capturing.
If they where saying 'rapine', then you would be correct, since nothing is carried off.
Let me give you a clue - look up the word 'Homonym'.
What it is not, is stealing.
The Kruger Dunning explains most post on
Link: http://www.google.com/search?q=define:dlc
Alexander Peter Kristopeit bought his basement from his mommy for one dollar.
I don't usually do this but really the parent has an excellent point. It's bad enough that they have increasingly large amounts of DLC you can't resell or buy on a second hand market. Treating the second hand market as basically piracy is a) bad for consumers and b) stupid. When they find a way to make me pay full price for all games by eliminating second hand sales *I will buy fewer games* and I therefore won't buy the DLC for them. The people who didn't like the games and traded them in so they can afford new games will also be able to afford less. They'll be shooting themselves in the foot but, like the music industry, they'll be doing it in a way which makes themselves *think* they're winning. And if they do that, it'll take ages for sanity to break out, if at all :-(
Maybe I'm being a bit dire but this is the way I imagine stuff going.
Seriously, using acronyms doesn't work if they aren't explained anywhere. And no, I didn't RTFA, naturally.
U+F8FF
" I profoundly believe that. And when you steal from us, you steal from them." That's neat. It's literally true in a sense. But I don't like the implied viewpoint that - because EA pays the artists a cut - the artists and EA's interests are perfectly aligned, cutting EA's profits is bad for artists, EA is a purely good force for the artists. Sounds somewhat similar to the music industry's "But you're stealing from the artists!" line. Some of these people may even believe this stuff but we all know it's a bit of a shaky argument.
It's like buying the board game Monopoly for 10 bucks, then having the option to buy different colors for the game pieces for a buck. You don't need it, but some people like having the colors.
In many cases it's like buying Monopoly for 10 bucks, but not being able to buy Boardwalk, Parkplace, or half the railroads without paying extra money. Except you'd easily to bypass this in a boardgame by just rewriting the rules.
As much as I hate the idea of DLC, I think these guys are right. It is a portal through which they can monitor who is using their game. What's the cost? 1. Crippled/Incomplete game. 2. Internet connection required. 3. Immersive game experience is disrupted by constant nagging connections. 4. Possible performance issues. 5. Customer privacy compromised. 6. Potential liabilities 7. Free Distribution and popularity for game less likely to go viral (if you suscribe to the idea that piracy can help gain customers) 8. Hate mail from Slashdotters. :)
Of course there are positive consequences to requiring an internet connection, and not just for the vendor...
1. Free gamepacks and extras available to qualifying customers.
2. Bugfixes, and game evolution/balance can improve over time.
3. Multiplayer experience enhanced by Human interraction.
-
4. Company gains key demographic info for direct marketing.
5. Piracy curtailed.
6. Microsoft loves you...
Anyhow it's an interesting tradeoff.
http://www.beanleafpress.com
Yes, that would happen only if DRM became something like a BSOD or some other data loss flaw. IMO, most kinds of DRM - license key checks, CD Checks, etc are not all that intrusive in the minds of gamers.
They wont go out of business either way, they would just move to consoles, where its harder to pirate w/o modding OR convince MS to add DRM to Windows as a core component so that its impossible to pirate w/o installing a cracked OS - both out of reach of casual pirates and non-geeks.
This makes sense...many pirate see the market value of a game artificially inflated - EA was a key driver in this area pushing for $60 dollar games vs. the traditional $50 from the previous couple of generations (when PC gamers have been enjoying HD gaming for over a decade). But I think even pirates like to pay for things, as long as they perceive a legitimate value. So if you average out a pirate pirating a game and buying the cheaper DLC to support the devs, it supports both sides, the pirate doesn't feel ripped off, the pirate acts as word of mouth for said product and EA continues to receive funds they wouldn't have previously. Now, if you like the game...buy it!
Asking 50-ish $ for a copy of a game and then some for downloadable content...now dude that`s highway robbery
and said they wanted their Shareware model back. I do realize that dlc's are not exactly the same thing, but we're not talking apples to oranges here... http://www.3drealms.com/history2.html
Besides, the amateur and indie market is expanding, if anything, thanks to the online presence the major console-makers have
Nintendo still has rules to the effect that a business must be at least this tall to develop WiiWare: "relevant game industry experience [...] Home offices are not considered secure locations". That sort of shoots down plans for publishing a first or second title on a console.
and thanks to digital distribution platforms (Steam), and companies developing games to non-hardcore demographics (like Popcap).
PCs aren't well suited for every genre. Party games like Bomberman, for instance, typically have four players looking at a single view. The typical PC monitor is big enough for one player with keyboard and mouse or two players holding USB gamepads, but not four. (I know LCD HDTVs have VGA and HDMI inputs, but that doesn't help households with SDTVs or without another PC in the TV room.)
Some of the people buying this DLC are not people who bought the game in a new shrink-wrapped box. That could be seen as a dark cloud, a mass of gamers who play a game without contributing a penny to EA.
I bought almost every DLC for Oblivion's Xbox360 version, even when Bethesda/2K didn't see a penny from the game purchase.
You see, I bought the game used.
Really grates you, doesn't it?
(And don't worry, Bethesda, I previously bought the PC version at full price. And the Game of the Year edition too. Just figured out I'd grab the 360 version because my PC isn't good enough to run the game at tolerable speed and the Wine support has always been a bit spotty. So yeah. =)
Am I just being cynical, or does it look like that assclown is really trying to conflate copyright infringement with secondhand sales?
How about explaining that in the post?
If Google really cared they would fix Android Chrome to reflow text, instead of discriminating
Microsoft and Xbox Live don't.
They do if you want to use a text-to-speech engine to voice dialogue in your game (no way to generate and play sampled sound at runtime) or if your game has a fantasy or sci-fi setting and you want to include an elvish or alien language (all languages to which the system menu is not localized are banned from Xbox Live Indie Games).
And of course, it's completely false to claim they don't get any money from second sale customers. Charging $70 for a game is ridiculous. But if you know you can resell it for $30 when you're done, that brings the price down to a much more reasonable $40. If the used game market didn't exist, I suspect there would be a lot fewer people willing to buy new games at their current prices.
"I'm too busy to research this and form an educated opinion, but I do have time to tell everyone my uninformed opinion."
It's not just that, what about the friends that share games with each other? I've purchased maybe ten games over the past five years, and borrowed over one hundred from friends. We always ask our friends if they have anything that we want to play before we purchase it. Overall, this group of seven friends has probably saved thousands of dollars by avoiding purchasing a copy of each single player games. Maybe we're just cheap, but it's how we grew up: sharing, and waiting your turn.
You don't have the money to be a camry legitimately, so you buy one from the neighborhood car thief. Now you're a happy toyota owner. The local car dealership should now come over to you and say "you can pay us a fraction of what the car goes for and we won't report you for purchasing stolen property."
If you can't afford something, don't buy it. You can either be a criminal or use something in your price range. If the game or microsoft word have inflated prices, they will come down in response. If they are priced accurately you shouldn't be paying less because that's how much you can pay. Piracy just companies an excuse to raise the price even more to pay for counter-piracy measures.
There ARE people who pirate rather than buying because its easier or because it gets them the content now instead of needing to wait.
Take the recent Ghostbusters game for example. In Europe/Australia, thanks to greed by Sony, Atari and others, it was released on the Playstation in June 2009 but the PC and XBOX 360 versions were delayed until later in the year. By pulling this crap, it encouraged fans to seek other ways to acquire the title. Some people would have imported it from the US where it was already available on PC and 360. But I expect a large number of fans simply pirated it (especially the PC version).
There are plenty of other situations where content (not just games but movies and TV shows too) are available from pirates but are NOT available to purchase legitimately in some part of the world. Or content that is available to download but not purchase anywhere (e.g. content recorded off cable/sattelite/other source and pirated but not made available to buy officially or content that was available at one point but is now out-of-print)
Crap like this (content available to pirate but NOT to purchase) is one big reason why people pirate.
for the record I hate pirates.
DLC is as easy to get around as CD in drive locks, game serials, online activation (spore), etc. It's already happening, just wait awhile if you haven't heard about it yet, the DLC is out there for free too.
The only thing that's hard to get around when pirating is online multiplayer on official servers.
An SNES is far more complex than a minimal CD player
Which is why I compared the game to the "Ogg Vorbis version" rather than the linear-PCM version on a CD.
It should also be noted that the information in the Eminem album was far easier to come by than the information in SMB3. If the singer mispronounces a word, or a microphone pics up some static, or a mixer doesn't adjust the levels just right, it's no big deal.
Likewise, minor errors in map data or texture data or music data might not get noticed as defects, as long as they're not in "sensitive" parts (the program itself or large-scale map objects). TV Tropes has a page about "good bad bugs". World -1 anybody? How about Missingno.?
Given that all major gaming consoles have their own Net stores that mostly sell just such games
Nintendo publishes a notice on its developer support web site to the effect: "You must be this tall to make WiiWare." Individual developers do not qualify ("home offices"), nor apparently do teams on their first or second title ("relevant game industry experience"). Microsoft is significantly more open with the XNA model that Apple copied wholesale for the iPhone's App Store. But Sony Computer Entertainment's web site is silent on developer qualifications.
PC has Steam and a number of independent publishers
As far as I know, Steam and other PC game stores have a distinct lack of "party games", or PC games designed for a TV-sized monitor and four players holding USB gamepads connected through a hub. On whose part is this oversight?
The EA boss would prefer people bought their games, of course. 'I don't think anybody should pirate anything,' he said. 'I believe in the artistry of the people who build [the games industry.] I profoundly believe that.
Yeah right. EA has as much to do with artistry, as rape has to do with “making love”.
If anyone has perverted that art more than anyone else, it’s EA.
My sources: Two people who worked there, stories about e.g. the Bullfrog team quitting right after being bought, lawsuits because of the illegal sweatshops that they call “programming teams”, and their all-around lack of any love and innovation in all of their games.
As a game maker, I rather turn down $15 million dollar from them, than having to let my ideas being raped by them, to propitiate the money god.
Any sufficiently advanced intelligence is indistinguishable from stupidity.