Five Years of YouTube and Forced Evolution
NakNak writes to mention that the DailyMaverick has a feature looking back at five years of YouTube, some of the massive changes that have been forced through as a result of its overwhelming popularity, and what changes might be necessary going forward. "Google, which bought YouTube less than two years after it was founded for what was then considered outrageously expensive $1.65 billion, does not want Microsoft or Apple (or anybody else) to own the dominant video format. So it has become the biggest early tester of HTML5. Your browser doesn't support HTML5? Google launches its own browser, Chrome. Need to use Internet Explorer at work because that's all your IT department supports? Google launches a Chrome framework that effectively subverts IE and makes it HTML5-compatible. The final blow will be the day that YouTube switches off Flash and starts streaming only to HTML5 browsers. On that day all browsers will be HTML5 compatible or they will perish in the flames of user outrage."
Yes, perish for lack of Flash, just like the Iphone is now.
Strange things are afoot at the Circle-K.
Checking today there are 3,180 videos matching the term "lighting farts". That and people reviving Rick Astley's career. It's a fun diversion, but you really have to wonder. About civilization.
It's my understanding that the codec used by youtube w/h264 is incompatible with Firefox for licensing reasons. True?
Why is the title bar red?
Forced Evolution, duh!
Haven't you been paying attention?
coding is life
On that day all browsers will be HTML5 compatible or they will perish in the flames of user outrage
Or, like the thousands of examples that came before.....people will simply go to another website that does not have such requirements.
But don't let me rain on your parade.
some business school moron could have said "hey, why don't we leverage our power and force a proprietary format on consumers, and they will be our captive audience"
like microsoft
like sony
etc
has any of it worked? no
for all the anxiety about google's increasing power, as long google does something like this: actively undermine and destroy a closed format in favor of an open one, then the consumer wins, google wins, other companies win, progress and innovation wins, and shortsighted greedy assholes who try to manipulate market inefficiencies in their favor lose (i'm looking at you, music and other media companies). in this context, at least, google really is "doing no evil"
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
On that day all browsers will be HTML5 compatible or they will perish in the flames of user outrage
While youtube is nice for idling away some downtime, it's not the internet-dominating force this article makes out. If it disappeared tomorrow, than apart from instantly increasing corporate productivity and allowing children everywhere to get their homework done on time, there wouldn't be so much of a change.
There are also (sit down, this might be a bit of a shock) lots and lots of people who rarely, if ever visit youtube. For them, it's existence or change in the tech. it needs will make no difference at all - if their old browsers fail I'm sure they find other things to do on the internet.
While I'm sure youtube will keep going - for some time at least, and will change more over time there's nothing life changing about it.
politicians are like babies' nappies: they should both be changed regularly and for the same reasons
There won't be enough waaaambulances in the entire world to handle the mass-casualty incident at Adobe HQ...
On that day all browsers will be HTML5 compatible or they will perish in the flames of user outrage
Most users don't know and don't care about the standards wars. What's more likely to happen is:
I'm trying to see what's wrong with this scenario, but I cannot. Flash needs to die.
"HTML5. Your browser doesn't support HTML5? Google launches its own browser, Chrome." ...if you happen to have the Google Chrome Frame extension installed and are using Internet Explorer and opted in to HTML 5.
But why let details bother you?
oh I wish I had mod points...
Google should work on Google stuff instead of attacking Microsoft at every turn. Apple tried this for a long time. Apple attacked Nintendo, Playstation, AOL, Microsoft, etc...
When Apple finally quit the bologna and concentrated on things their customers wanted they did MUCH better (iPod, iMac, iPhone).
Maybe Google should worry about their customers instead of Microsoft?
I know focusing on customer needs is an INSANE concept to big companies today so I apologize for saying something so nutty and far-fetched.
Many Shuvs and Zuuls will know what it is like to be roasted in the depths of the Slor that day, I can tell you!
Sig this!
" The final blow will be the day that YouTube switches off Flash and starts streaming only to HTML5 browsers. On that day all browsers will be HTML5 compatible or they will perish in the flames of user outrage."
Except, YouTube won't turn off Flash until a super-majority of users have HTML-5 compliant browsers. (Actually, since a super-majority is usually considered to be 60% or 66%, that probably still wouldn't be enough - I wouldn't shut off any potential customers until I was north of 90% deployment, though Google may surprise me and throw the switch a bit before that). No business that hopes to succeed just shuts off the ability for any significant portion of their customer base to consume their product.
Forced Pen....no wait?
I don't think HTML5 video will ever be successful, flash video/flv is very dominant.
User gets angry at YouTube, not IE
"YouTube no longer uses Flash. Now we use Chrome Frame to provide you with new features. Click here to install Chrome Frame." The user response really isn't that much different from the "Your Flash Player is too old" that YouTube started serving once Nintendo finally upgraded Wii Internet Channel from Flash 7.
YouTube won't turn off Flash until a super-majority of users have HTML-5 compliant browsers.
That's one reason why Google made Chrome Frame: to make every copy of IE for Windows that's not completely locked down into an HTML5 compliant web browser.
Management is going to be VERY happy that youtube will stop working with older web browsers. User productivity is going to skyrocket.
Apple, Google, and now Microsoft (among others) have announced they won't be supporting Flash.
Think it's not doomed now?
The industry verdict on Flash: You have wasted too many CPU cycles and therefore must DIE!
Good riddance. There is absolutely no reason why Flash should be such a resource hog. Adobe has become even fatter and more lazy than even Microsoft, and is about to receive a rude awakening (just like MS has been getting from Apple for the past 10 years or so).
... the reason flash became so popular was because there was nothing better.
I think anyone who thinks HTML5 video is going to displace flash has to look to how MP3 was not displaced by better formats like AAC, OGG, etc, etc.
the problem is not that the iPhone doesn't support Flash, the problem is that Flash, as a proprietary overlay to the open Web, even exists.
gad_zuki! makes a good point: Is the open Web capable of delivering an experience analogous to the Flash animations and games seen at, say, Newgrounds?
The bigger issue is not Flash or HTML5, it's which codec implementers of HTML5 will choose to support. Mozilla, for good reasons (IMHO), is not willing to support H.264, but that seems to be the direction YouTube is heading. But as good and open as Theora is, I think don't believe there is any hardware with a Theora accelerator (yet?).
In any case, some support browsers both H.264 and Ogg Theora, some support only one, and we all know Microsoft is unlikely to support either any time soon.
R.Mo
The public has heard of Blu-ray. The codec currently used by YouTube is the same codec used by newer Blu-ray Disc releases.
What use would HTML5 have if Google insists on streaming crystal-clear high-definition unskippable ads to me in a few seconds, but streams the video to me bit-by-bit to the point where it takes five minutes to watch a one minute HD video.
Wasn't it John Adams who said:
"I must study politics and war that my sons may have liberty to make fart lighting and Rick-roll videos."
"I assumed blithely that there were no elves out there in the darkness"
The most popular apps on iphones are fart simulators
[citation needed]
Reply to That ||
The video sites I will give you (although if they really wanted to be on the iPhone they would just make the original h264 files available) but people bemoaning the lack of flash games on the iPhone are missing an important point - none of the existing flash games would work anyway!
The iPhone doesn't have a keyboard and (even worse) has no mouse. These two facts alone mean that the vast majority of game would not work. Even games that use the mouse purely for pointing would run into problems, since tapping with your finger is much less precise than using a mouse pointer. In addition, on the iPhone you effectively have multiple pointing devices - how would current Flash apps handle that?
For a quick demo of why sites like newsgrounds will never work on the iPhone, resize your browser window to 480*320 (or 320*480 since that is more usual) and visit your favourite gaming site. Now set your mouse pointer to a big white blob instead of an arrow to similar tapping with a large figertip. Remember to stop playing after 45 minutes to simulate the battery drain. See how much fun you have.
sheep.horse - does not contain information on sheep or horses.
It should be obvious that this is a chicken and egg problem. There arent flash apps for the iphone hosted on newgrounds BECAUSE IT DOESNT SUPPORT FLASH. Support it, and they will appear overnight with the proper navigational elements.
When you chose what your customers will have or not have, calling them evil isn't a long stretch.
---- Booth was a patriot ----
I have noticed a trend for companies to post 'tutorials' on sites like youtube to save their own bandwidth. if we did suddenly lose the free video hosting, it would be a short term pain and cost some companies a bit of extra cash.
---- Booth was a patriot ----
Feeble Pulse?
For conscience is the wound, and there's naught to staunch it
I've been selected to try out the new YouTube video page. If that's forced evolution, then I don't want to be a part of it...
There are no normal links anywhere anymore. Whereas previously the video links were http://www.youtube.com/watch?v=xxxxxxxxx, they are now monstrosities with a hundred characters in the URL.
It's all full of AJAX. I haven't tried disabling JS to see what happens... The layout has changed, it's confusing, and it's ugly. When the video you are watching stops, the next one starts automatically, as if it were all a giant playlist.
If you get that piece of garbage (which is a clear devolution, not an evolution), delete YouTube's cookies. I'm not sure which one was responsible; I just got rid of all of them and got normal YouTube back.
While youtube is nice for idling away some downtime, it's not the internet-dominating force this article makes out.
Wow, do you ever misunderstand the calculus of adolescent outrage. Ever joined a condo association rife with government retirees? If you have a busy career, there's a lot of battles you aren't going to fight on time investment alone.
Teenagers don't have much clout in the adult world, but they do have a lot of time, they're well connected, they function as mobs, and nothing makes them yowl louder than exclusion from mob norms.
For example, in many split families, if one of the parents has YouTube and the other can't be bothered to torch IE6, guess which parent won't be seeing much of the kids, if the kids have the option about which bus to take home after school that day?
I know families which function exactly this way. Kids start to get on your nerves, wait for an incident to occur (never in short supply), then shut off the Xbox for a week, then they predictably spend the next six days out of seven staying over at Dad's place. Nice little time out. In the example I'm thinking about, Dad doesn't make the kids do homework, so eventually you have to turn the Xbox back on, to make sure the little rats don't flunk the entire school year.
I like the way Google is presently working to lock-out lock-in.
On that day all browsers will be HTML5 compatible or they will perish in the flames of user outrage.
People won't blame their browser (IE) they will yell at YouTube for needlessly breaking something that was working just fine. Seriously, users don't care AT ALL about the politics behind this. They just want IE6 to keep working. Well, "working" might be a generous description, but you get the point.
Or you can write an app for the iPhone, like Bejeweled. Play it in flash on the browser, or on the iPhone as an app.
I can't find the article now, but there were a bunch of interviews done with people working at some of the larger Flash gaming sites. It turns out that they were given "hints" from Adobe that Flash will make it into the iPhone eventually, and that they should prepare touch-interfaces using some simulation tools. I wonder how many man-hours were spent developing UIs for a device that would never support the software.
Entomologically speaking, the spider is not a bug, it's a feature.
I think more user outrage would be focused on youtube then on the browsers if this change were made.
And nobody mentioned the IE 6 ban in G-Docs... Google is moving the internet foward.
In soviet russia the government regulates the companies.
Don't a lot of pr0n sites still depend on flash? I presume n00die vids are still a large percentage of web traffic?
HTML5, in its current form, won't dominate until there's a way to handle ccntent the creator(s) want to protect. Flash currently handles this.
I just can't imagine a site like Hulu serving any video in HTML5, knowing that any user is a right-click away from downloading their content. They're FAR too protective of their content.
or it won't, in which case I'll use something else. I don't have a ring in my nose, or rather, my computer doesn't have a ring in its nose that I will let anyone else lead it around by.
because he doesn't use the shift key
anyway, so what do you think of google's embrace of html5?
i'm sorry, is that less important?
this world is full of mindless hate, but gee, thanks for adding more
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
This can't be true. Look at http://bit.ly/9qhqKo
You don't have to put your promotional videos on YouTube to make them available on the net.
You say it's everywhere, and that's why it has already won. It's not nearly as widespread as you seem to think. Many of us do not use Blu-Ray. Much video on the Internet is still H.263.
AVC/H.264 Licensees currently number 760.
Reading the list is, as I have said before, like watching a freight train built up speed and momentum. The geek is not going to be able to stop this thing.
Or you can write an app for the iPhone, like Bejeweled. Play it in flash on the browser, or on the iPhone as an app.
What happened to write once, run anywhere? No money in it I suppose.
http://michaelsmith.id.au
OP is totally correct with this.
I went to newgrounds yesterday with my Nokia n97 (on wifi) to try and play vector TD. The site is way too heavy for my phone to handle, and I gave up after 10 minutes of click, wait, wait, chug chug.
I think that flash games on the mobile could definitely work, but in most cases it's going to require a change to the games, as they're just not made to work with low-end hardware and touch
However, there was a more fundamental problem, in the minds of some internet service providers and powerful telecommunications companies. YouTube pays for the transmission of half that awesome amount of data it serves (in theory only, in practice it's less). The other half is paid by those who receive it, by way of the telephone company used to get internet access. The users may consider that fair, but the telephone companies saw the equivalent of newspapers being delivered using their vans while they see none of the advertising revenue. YouTube, and Google and Facebook and other big traffic destinations, they argued, should pay to reach those customers.
Now, think about this for a moment. If I am renting a van from you, paying what you asked for mileage, filling up the tank when I brought it back, etc... why should I give you more money for using it to deliver newspapers, than if I used it to pick up a couch and bring it back to my place?
Seriously, where the hell did they think up this analogy?
Warning, knife is sharp. Please keep out of children.
Flatulated Pants!
You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office
Fornicated Penguin. http://www.mobileimage.com/images/penguingetshot.jpg
You have the right to remain sentient. If you give up the right to remain sentient, you will be elected to public office
Adobe opened the SWF file format a while ago. Why is it still referred to as a closed format?
I hate to be the voice from the darkness, but, well.. a LOT of main stream sites use Flash nowadays.
Unless Google or Apple or whomever wants to take control of just about any non tech savvy site that does any sort of streaming...flash won't show up on your random pad/mobile device without Flash.
Just sayin... bitch all you want about standards and what not but the world won't change overnight - and the adopters of the simple tech 'that just works' (even if it does crash now and again), dictate mainstream usage (more a looking towards the coming 'tablet wars' then cells, but the mobile handsets are quickly coming to that theater)
Adobe is releasing a version of Flash that will compile to an Apple-spec iPhone app.
"There arent flash apps for the iphone hosted on newgrounds BECAUSE IT DOESNT SUPPORT FLASH."
But the people complaining about the lack of Flash are complaining that they can't play *existing* games, which nullifies your point. And AndrewStephens is correct in that current Flash games wouldn't work anyway because the hardware and UI paradigms are too different.
No one wants developers to make *new* Flash games for the iPhone either. We want people to make native iPhone games instead that will run faster, use the GPU, save state on exit, etc.
He who lights his taper at mine, receives light without darkening me.
We want people to make native iPhone games instead that will run faster, use the GPU, save state on exit, etc.
That's the ghetto mentality that Apple is famous for. Box their customers off in their own world. Then sprinkle in some "it's better this way" for good measure.
And once upon a time, it was a dismal failure, as 'everyone' questioned quite why a company was trying to control them. Apples weren't bad products back then, they were just ... unpopular, because 'everyone' wanted control over their own stuff, thanks.
So it remained the preserve of the apple-fanboy, who would bleat about how Macs were the best thing ever, when more informed individuals pointed and laughed at their one button mouse, getting stomped hard whenever they tried to play an FPS, and getting burned on 'apple pricing' for equipment, because they had no choice about it.
I find it intriguing to note how the world has changed. Now it seems that the consumer market has expanded enough, that there's a steady influx of people who know no better, and do actually want to be told what they can or can't do. I'm not quite sure if that's a relection on recnet changes in society.
That still means the same as it always did: "write once, run anywhere without an Apple logo".
Apple is not about compatibility. If you want compatible, avoid the Walled Garden of Cupertino like the plague.
Most customers, actually almost all customers except the far ends of the spectrum, want to be handed something that they don't have to tweak. You are not in the majority, but telling you that would be as effective as talking to the wall.
Well, after three years of using a Sinclair ZX-81, one year with an Acorn Electron, side dabbling with Commodore +4 and finally 22 years of using DOS/Win3/WinNT/2000/XP/95/98/Vista PC's, working on HP-UX, Sun Solaris, Linux and whatnot, I have recently switched to Mac. Likewise I have gone through Walkmans, Discmans, iRiver and iAudio MP3 players, the iPod Classic to finally end up with the iPhone 32GB 3GS.
All I can say at the end of the day is this: It *IS* better this way. ;)
You're right - it's those greedy corporate bastards who insist on profiting by re-writing apps over and over, when the masses would rather have one binary that works everywhere.
Wait - that doesn't make any sense at all, does it?
It's a noble concept but platforms are so different that you end up rewriting a lot of client UI regardless.
Although the biggest criminal here is the web. Yes the standards are sloppy, but writing a decent web gui is a royal pain in the arse, it is not just IE, but it is certainly the biggest culprit.
Scared of flying, pointy things snce 1979!
That was fun, and an excellent proof of concept. But it's missing two things: sound effects and music. Videos on YouTube play sound. Games on Newgrounds play sound. Can you give me an example of a DHTML game with sound?
Because Youtube is totally blocked at my office, and I really want to watch a piano playing cat right now.
TRHOnline - Staggering Towards Brilliance
After some years of using a TI Silent 700 dialup, an Exidy Sorcerer, being on hardware design team of the Commodore +4, years of using standard hardware PCs, using HP-UX, UNIX Systems III, IV, and V, Amiga UNIX, Sun Solaris, AmigaOS, BeOS, BSD, many flavors of Linux, and also designing Macs back in 1997, I have come to the conclusion that you're an idiot to rely on any company's proprietary hardware for something as important as your computing needs, unless there is no other choice. So maybe at the very high end, no other choice. On the desktop, plenty of choices.
For music, I've gone from "Six transistor!!!" radios, home made AM receivers, a dozen boomboxen and another dozen portable CD players, MP3 CD players, half a dozen dedicated MP3 players (including an iPod), another bunch that quality as PMPs (including a Zune), and finally ended up with the Motorola DROID. This is the one device that really replaces all those little pocket boxes with LCDs attached: GPS, cheap camera, Palm T|X, cellphone, guitar tuner/chord book, PMP (with greater than SD resolution), MP3 player (with my choice of fully functional player apps, such as Museek and Pandora), web terminal (on par with the small Nokias as far the browsing experience goes), etc. No software is locked out, anything can run as a daemon or background program, multitasking works just dandy, and I still get longer battery life than iPhone users. I can download the SDK, put an app up on my web site if I like, and every Android user can use it, no hacking the system needed. And even more amazing, it even works very well as a phone.
Apple is the wrong way. It's a throwback to the 1970s/1980s, when everyone made their own proprietary computing environments. Apple's done a fine job tying up the hardware so you have to pay 2x-3x as much fo the same PC you can buy from anyone else. Now they're working hard, not on the Mac, not yet, but elsewhere, to eliminate price competition in software, and have absolute say about what you may and many not run on your purchased software.
-Dave Haynie
So those Windows programs that just run on Linux (without Wine) are so numerous, right?
To preface, I despise Flash as much as anyone, primarily for its closed nature. But I have to play devils advocate here.
You make valid points about the lack of a keyboard and mouse on the iPhone inhibiting the use of current Flash apps by iPhone users.
Your argument for resizing a web page to 320x480 is where your short sightedness is completely revealed though.
Many web sites, flash or no flash, do not display well on a 320x480 screen resolution, or rather a 3.x" screen even at the higher resolution of 480x800--but that is why most sites have adopted a mobile version of their website.
The lack of a keyboard and mouse on a non-flash web site can be just as detrimental, but again we have seen an adaptation of web sites to accommodate big blob fingers.
The Wii's built in browser and flash support motivated a whole slew of Flash games with the Wii motion controller alone in mind--no keyboard.
Now imagine that Adobe is allowed to bring Flash to the iPhone. Surly Flash programmers would adapt their apps and games to accommodate the lack of a keyboard and giant click areas--heck Adobe may even offer an API to support multi-touch.
Now I am not fan of Apple and its closed nature. While I have an iPhone and MacBook, for the purpose of creating iPhone apps, I hope for Apple's demise.
But I despise Flash even more than Apple and find it quite amusing that Google and Apple are helping to bury Flash.