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Crytek Thinks Free Game Demos Will Soon Be Extinct
An anonymous reader writes with this quote from Develop:
"The CEO of indie studio Crytek has defended EA's divisive 'premium downloadable content' strategy, while also predicting the extinction of free game demos. ... Crytek's co-founder Cevat Yerli said he wasn't sure that a demo of Crysis 2 was going to be released. He said: 'A free demo is a luxury we have in the game industry that we don't have in other industries such as film. Because we've had this free luxury for so long, now there are plans to change this people are complaining about it. The reality is that we might not see any free game demos in the long term. ... Yes it is quite unpopular, but this is a messaging issue. The problem with any new strategy like this is it initially may appear as a blood-hungry, money-grabbing strategy. But I think there is a genuine interest here to give gamers something more than a small demo released for free. Really, what this is, is an attempt to salvage a problem. The industry is still losing a lot of money to piracy as the market becomes more online-based. So it’s encouraging to see strategies outlined to combat this.'"
"A free demo is a luxury we have in the game industry that we don't have in other industries such as film" what are trailers? they provide about the same relative amount of the product before paying for it
So now you won't find out our game is crap till you buy it! :p
I personally loved having to scrounge around for pills like a junkie in withdrawl.
I love it!
As an indie game developer, I love the fact that I can be agile while the other guys are big & dumb. I can take risks on my titles. Kill off your free game demos. It just gives me one more tool to be profitable.
While you are at it, why don't you do any of these creative things. You can have this list for free
a. Require micropayments to save single player games
b. Require micropayments to save high scores
c. Never release free content for your games
d. Never give your community modding tools
e. Lock down your artwork and other IP, so 3rd parties cannot make fan sites.
It will make my job that much easier if you do.
There are two games. One I know nothing about other then the developer telling me its worth 60$ and one I can actually try a bit of before shelling out the cash. Guess which one I'm going to be buying?
"Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
But I think there is a genuine interest here to give gamers something more than a small demo released for free.
Nice! They'll start giving the entire games for free now!
With film its previews and trailers, with music its promotional tracks and samples, with books its the synopsis or just reading the first page or so before you buy it, with TV its promos and commercials, hell with newspapers its headlines. The point being that EVERY major entertainment medium for at least a hundred years uses this model of giving a little bit away for free to create interest and to promote themselves. The problem with EA and now Crytek is they are looking at peoples interest in game demos not as curiosity as to if they will purchase but rather a lead in to a definite purchase and hope to sell the same product twice much the same way that companies are toying with selling downloadable content already in game and then "unlocking" it. I think they will find very quickly that it just doesn't work that way. the sad thing is that they still scream bloody murder about piracy because they are losing sales and never consider for a moment that they're aggressive and offensive sales model and draconian protection schemes may be a factor.
It's a game. Who cares ? If the gaming industry gets as precious as the music industry, they'll go the same way. A product that will make money is one that's accessible, available and attractive. When an industry thinks IP is more important than keeping and attracting customers, it's dead in the water.
If a game is a downloaded and bought online, how come I can't say, pay $5 for the first level, and if I like it, pay another $5 for the next level, etc?
This wouldn't be so bad if your $10 or $15 was a credit towards the full version of the game. Plunk down $10 for 20% of the final product, pay the $50 or whatever amount is left from the MSRP if you want the whole thing. This works for the gamer in that they're getting a sizable portion of the game before it's released. And it works for the company in that people who wouldn't have bought the game otherwise will have coughed up $10 for an extended demo. This system would be a decent midway point between full retail releases and games released in episodes.
Freedom is drinking a beer in the park when you're supposed to be at work.
You can't kill the free demo.
If you try, it turns out people will just obtain their demo any other way where they're not dishing out a single penny. Yes, I'm talking piracy. And they won't bother pirating the $5 demo, they'll pirate the full game, and use that to demo the game.
And console-only won't save you. All it takes is one person to say "Game XXX sucks". Friends of that guy then say "I heard game XXX sucks". And it then spreads quickly - after all, who's going to pay $5 for a demo of a game that sucks, nevermind buy the full game.
And all games suck - there is always someone unhappy with it.
I really don't like Crytek, they are bitchy to the extreme. They are also the ones who whined that piracy was "killing" Crysis sales. They didn't seem to account for the fact that you needed, as Yhatzee put it, "A hypothetical future computer from space," to play it well. They didn't seem to consider that maybe sales reflect how many people can play the game well, if it doesn't work someone won't buy it. Oh, and it wasn't a very good game either.
Never mind that it sold a million copies.
So they can cram it. I think free demos will indeed continue in part because you can't know if a game will work and the publishers fight to keep retailers from taking returns. With movies, you've got a very high chance it works. All you have to do is make sure you buy the right kind of movie, not hard these days. If so, it'll work unless it is damaged, in which case just swap it for a new one.
Not so with computer games, the media can be fine but there can be an incompatibility. In that case there is no reason someone should be stuck with a game that doesn't run.
Also games are a much more substantial purchase. $40 is the minimum you tend to see a new title for and $50-60 is more common. As such it is reasonable to want to try out the product a bit more before committing to a purchase. The larger a purchase, the more most people want to examine it.
But they can do whatever they like. I frankly don't care, they've shown themselves incapable of making games I give a shit about. They look very pretty, but only because they require insane amounts of hardware. In the two I've played (Far Cry and Crysis) the game starts off as a interesting semi-sneaky shooter with some very meh vehicles and then quickly turns in to a crappy monster game. As such I figure they'll keep doing that. If there's no demo, I'll simply give them a miss.
As others have already noted, movies *do* have free demos; they're known as "trailers." However, I never buy games unless I've played the demo first, and only if the demo runs well on my HW and it leaves me wanting more. No demo for me, no buy game from you. Sturgeon's Law applies to game just like anything else, and I'm not going to *pay* to find out whether a specific game is for me or not. The gaming bigwigs want to charge for demos? Fine. I'm sure the smaller developers will stay with the free demos, and I'll play their games instead. That's where the original stuff is anyway (yes, Sturgeon's Law still applies).
yup no demo to see if the game is good = more people like to pirate the game. I pirate games i admit it, but if i find the game is worth it i will go buy it. If they eliminate demo's as is, PC games are pretty much non-returnable like console game is. so if you shell 50-60$ for a pc game you are stuck with it.
"He said: 'A free demo is a luxury we have in the game industry that we don't have in other industries such as film. " isn't a demo of a movie called a trailer?
"If any question why we died, Tell them because our fathers lied."
The process toward another 1983 is astounding, and i'll be ready with the popcorn.
HBI's Law: Frequency of calling others Nazis is directly correlated with the likelihood of the accuser being Communist.
That's why you think you're losing money, EA? Not the fact that you make shitty games or the fact that you screw over your customers, you think it's pirates that are taking your business away? Reality check: The reason you want to stop offering Free Demos is because too many people are realizing the game is shit and aren't buying it as a result. Nothing to do with "luxury" or "giving the customer more." You don't "give" people more by charging them where there was no charge before. I would have way more respect if EA came out and said it was about money for themselves rather than trying to paint it like they're looking out for the players. The players are last on their mind.
If they dont release a demo, then id just buy the game (if i think i wanted it, no promises i do), and if it doesnt run well, id return it within 7 days at my local games store, for a full refund)
thats if i wanted it... Farcry 2 is a brilliant example... the first game was very fun... the second was so repetitive, i hated it...
Look at the XBox 360's indie game market. That's the hobbyist/indy storefront for games people write with the XNA tools.
Every single game there gets a free demo, in that you can download every one of them for free. Even if the developer didn't code in any "demo" logic, if you don't pay, you get to run the game in a mode where it can't save any state and it auto-terminates after a short while.
A demo like that is cheap to implement. It's also something that, while the developers may not want to provide it, the people you buy your games from directly need for it to be there. Especially with digital delivery.
With digital delivery, there's no return policy, no trade-ins, no used game sales. This means if you shell out for an awful game, you're stuck with it. If I'm a digital delivery storefront, I'm going to want to entice people to buy games through me. The first time they buy an awful game and can't do anything about it, that's going to dramatically lower the odds that they'll buy any games in the future. The developer of that one game may not care -- they may be delighted, they got their cash -- but the storefront owner is going to care a lot, because they have an ongoing relationship with the customer.
And so you'll see things like the mandatory free demo we get with XBLA and "indie games" (perhaps coupled with the low-cost demo implementation you get for the "indie games").
(Honestly, I expect this mandatory demo policy to even make it to the iPhone app store at some point.)
I don't remember the last time that I played a demo, but then I tend to wait until the games are on special at around $5. If I really want something then I will pay $10 (like I did this weekend for Dirt 2 at Direct2Drive's current sale). Sure I am behind everyone else, but then often the worst of the DRM has been removed, major bugs fixed and there's enough reviews written by people who aren't getting paid to be positive about a game.
I feel if I can no longer resell games second hand due to activation or being tied to services like Steam then will only pay single digit amounts. It works for me because I got bored of multiplayer years ago.
So what they're saying is that most mainstream developers can only make short games, therefore providing a demo would be giving too much value away. Because we totally need insane graphics.
I find it funny when gaming execs (or music, or movie) go on about how much money they are "losing" to piracy. I know a 100% sure fire way they could defeat the pirates. Make really cool games, advertise them massively, then just keep them in house and never release them. Think how much more money they would make if they never let the games out into the public so that the pirates couldn't copy them. Maybe if they worked really hard at their security, they could let people pay them to come into their facilities and play the games, but they would have to be careful, if they let just anybody in, someone might make a copy and sneak it out. /s
These guys need to stop worrying about how many copies of their games are pirated and concentrate on getting more people to pay for their games. While it may be true that if they do absolutely nothing about people who pirate their games, more and more people will pirate the games rather than buy them, they are much more obsessed with stopping pirates than they are with getting paying customers.
The truth is that all men having power ought to be mistrusted. James Madison
In addition to providing a (hopefully representative) test of content that we as gamers pay quite a premium for, free demos are extremely useful for benchmarking how a new title will run on a custom-built machine. I cannot stress this enough - I don't buy a title unless I have some idea of how it will run on my rig, and an in-game demo is far more useful than a theoretical advert on the side of the box/website. Eliminate this source of info, and you have some gamers who won't take the risk that a new title will perform adequately on an older custom built, and some other, more vocal gamers who -will- take the risk and then be extremely annoyed and dissatisfied - especially if a title isn't well optimized compared to similar titles with similar theoretical requirements (See: Mass effect 1 vs Mass effect 2) The suggestion that free demos aren't of benefit is insulting.
Are they TRYING to make excuses for failed games?
When people stop buying a $50-70 game because they don't know how good it is are they going to blame piracy again? Wtf.
I can see some part of his point. Most people who download the demo are already interested, so it's kind of redundant. I know of several games where I was uninterested until my friends told me to try the demo out.
I know people who sit around downloading demos to find which game they're going to buy next.
I wouldn't take the full version of Crysis for free. These guys can shut the hell up until they can make a good game.
-- Lattyware (www.lattyware.co.uk)
Yeah if the movie trailers aren't doing it for you what about free product samples in a big box, test driving a car, a walk through of a house... No he wants to make game demos akin to wine tasting which is a little grandiose considering the lowest common denominator game design so in vogue these days.
On the Oregon Cost born and raised, On the beach is where I spent most of my days
Games are not overpriced.
With movies, now, you shell out $12 a person, and of course you aren't by yourself but with a friend, S.O., etc, so it's really $24. But then you want popcorn and drinks, so actually it's $40. And if that's not enough, it's not interactive at all, and 2.5 hours later the experience is permanently over. Yet nobody bats an eye.
Tell them to spend 50% more on something that lasts orders of magnitude longer, is permanent, and can even be resold to recoup some of the loss and people start freaking out. I seriously don't get it.
Just as with a movie, there's a chance it's going to suck. You could always, you know, wait for the review?
I'd rather have a system where I can save wherever I want (which Farcry didn't have when I played it at launch)
Then you'd like continuous background autosave: wherever you are, there you are saved. But don't try quickloading, or the angry mole will come down and kill you.
If your company can't offer value added over or at least equal value to "homemade" levels, you're likely in the wrong business.
Furthermore, you can just release high-quality mod tools above and beyond the quality that the public tends to provide and sell those as part of the pack.
Player mods didn't sink Quake or Doom (both of which could play mods in their free shareware version.)
The land shall stone them with the bread of his son.
I use game demos to base my purchases off. I don't run the latest greatest hardware on my computer. Some games like Counter-Strike: Source, Call of Duty: MW and MW2 run really well on my computer while other games like Mass Effect do not. Without a demo I can't gauge whether or not the full game will run properly.
I am not willing to take a $60 risk (not to mention money wasted on gas or shipping) only to find out that the game I just purchased runs at a poor FPS rate.
I just won't buy games anymore, besides they waste quite a bit of my time anyways...
Back in the 8-bit and 16-bit days, you got all your gaming info in several ways prior to purchase. Magazines, rental, and game swap with friends. Demos did not exists due to the cartridge format. Any retro-gamer will tell you just how many BAD games littered the shelves in that period. Things like Shaq Fu, and Jaws comes to mind. At the very least, if a game had the official Sega or Nintendo seal of approval, it hovered from moderate to awesome! Now that consoles have on-line connectivity to download demos and the ability to search Google, the gaming industry is now under a lot more scrutiny than in the past.
Life is not for the lazy.
Now who downloads 2gb just to play 10 minutes of a game?
Not to play, but to evaluate. Does it run on my hardware? Is it really fun?
Let's face it, game reviewers are little more than an outsourced marketing department. I've got to look for myself to see what's what, or I'm not buying.
video game reviews are generally of higher quality and more consistency than those for other products
You cannot be serious.
Why should you have to? Do you have to go around begging for snippets of a movie to sample it? It really annoys me how gamers are so happy to take it up the ass by publishers.
They seem to be happy that game reviews aren't much more than advertisements, that they can effectively sell you a used product as new rather than giving you a seal copy or that we're losing genres and innovation in place of numerous FPS sequels and sports titles.
It's no wonder people are so happy to pirate games. They see no value in them and I don't blame them. Everyone across the board has devalued games. Gamers want to be taken seriously and have their medium considered art but the vast majority of games, by far, are no more art than an advertisement for tampons.