Why Windows 7 "Slate" Tablets Won't Happen
snydeq writes "InfoWorld's Galen Gruman questions the viability of Windows 7 on tablets in the wake of the news that HP will use Palm's WebOS as the foundation for iPad rivals, rather than follow through with the previously hyped Windows 7-based Slate. 'The iPad proved a tablet shouldn't be a portable computer that happened to have its screen always exposed. Even though technical components are shared between the Mac OS and the iPhone OS, the irrelevant Mac OS functions aren't gumming up the iPhone OS, and Apple's development environment doesn't let you pull through desktop approaches into your mobile applications. You're forced to go touch-native,' Gruman writes, adding that, when it comes to touch capabilities, Windows 7 leaves much to be desired. 'Sure, a few Windows 7 slate-style tablets will ship — Asus and MSI are said to have models shipping later this year. But those products will go nowhere, because Windows 7 is simply not the right operating system for a slate.'"
...for linking to the 'print version' of the article. I wept a small tear of joy.
I judt got a nre Kinesis keybiartf so please excusr ant egregiou typos.
Hell, I'm having a hard time thinking of what would be right for a "slate". That Courier sure looked nice for what it was designed to do. As a general computing platform... nah
OS designed to be used at a desk with a keyboard, mouse, and unlimited energy? Not so great on a small slate.
OS designed for small handsets for quick and dirty access to stuff on the go? Easier to put on a slate, but still not something I'd want.
Where is a slate with a "SlateOS"? Good for reading, good for watching, good for casual surfing/ computing. multitouch, high end pen input.
Microsoft has never managed to crack the mobile nut, why is that? What is their strategic blind spot that makes them so unable to penetrate this industry, even through acquisition?
Slate tablets running a regular, desktop OS have been around for almost 10 years now. And they still have yet to gain traction or become popular. Mainly because people don't want a desktop OS in a slate form factor. Part of the reason why these new phone OSes are making inroads in the tablet space is because they were designed from the ground up to work in low power conditions (ARM processors) and work with a finger based input. What's more, the app catalogs of these OSes are full of apps that are designed with these limitations taken into account from the beginning.
People say they want a slate running a desktop OS so they can use all their existing desktop OS apps. But what they fail to realize is that any slate tablet is going to have the internals of a netbook or worse, and the apps they're gonna try and run are going to be designed with a keyboard and mouse in mind, which will make finger usage difficult. Sure, you could carry around a keyboard and mouse with you in case you need it, but then you've kinda defeated the purpose of a slate tablet in the first place (portability), and might as well carry around a much more powerful laptop.
Build a tablet that can run .Net and Java apps native, can render CSS3 (gotta get at least 80% on Acid3), and can run both Flash and Silverlight in the browser. I'd be willing to part with some hard earned cash for it.
But for now, if my choices are between "be a tool, buy an Apple" iPad and a "more bloated than 3 day old roadkill" Windows 7, I think I'll wait.
-Rick
"Most people in the U.S. wouldn't know they live in a tyrannical state if it walked up and grabbed their junk." - MyFirs
You basically repeated the summary. Yes, it has a tablet mode. Yes, some manufacturers are going to ship with it. Yes, it's going to suck.
As much as I loathe Apple's restrictions, they have the right idea with the iPad. As a device, the entire desktop UI metaphor needs to be rethought.
Microsoft is the type that's always going to throw a stylus and a full keyboard into the mix "just in case", and developers will enevitably end up writing with those in mind because it's closer to what they already know how to work with on the desktop. In short, Microsoft's products in new markets suck because they just don't have the balls to try something REALLY different. They take baby steps when they should be taking leaps.
"People who think they know everything are very annoying to those of us who do."-Mark Twain
Archos 9 (http://www.archos.com/products/nb/archos_9/index.html?country=us&lang=en) ships with Windows 7, the older Archos 7 and Archos 5 shipped with Angstrom Linux and they even release the source code.
GO BLUE!
Hugh? You can use javascript or native C code to write your apps for webos too, so I fail to see your point.
You make it sound as if WebOS is slow and bloated, which it clearly isn't. WebOS is built on top of Linux kernel and is specifically designed for use on devices with touchscreens. Android and WebOS are a much better alternative than windows7 for slate devices and OEMs seem to be realizing that now
Android is selling more units than iphone at this point. It has already delivered. How is that flash video working out for you?
The android market is not fragmented in any meaningful way, if you target 1.5 or 1.6 it will run on everything later. This whole Android is fragmented thing is FUD from the apple camp.
Sounds like you missed the news of the availability of a native development plugin system...
The operating system isn't the problem. It's the GUI. There is no reason why you can't run Windows 7 on a slate with a different GUI that is custom-tailored to a touchscreen environment.
If slates are going to stand any chance of being successful they need to be full computers running a full OS (even if it's Android) that have a properly-designed GUI. Smartphone OSs just aren't going to cut it.
Don't worry bro, now that Microsoft's entertainment and electronic executives have been fired, Ballmer is back in charge.
Smooth sailing from here bro.
Microsoft needed moar Ballmer and it's getting it.
Mod me down, my New Earth Global Warmingist friends!
The input method for an OS or its applications is very basic stuff; what works well for input from a keyboard doesn't work well with a mouse. Try operating programs in a Windows CMD window with your mouse and see how far that gets you. Operating Windows from a keyboard is possible but you wouldn't want to try to do serious work this way - and even today there's important menu functions that don't have keyboard equivalents. Neither of those designs is wrong, they're just designed for a particular input method. You can attempt to patch things so that the support for a wrong input device is a different kind of wrong but the only way to do it right is to start from scratch and design from the ground up for the input method.
A touch screen interface - especially multi-touch - is also a different input method. Your finger isn't a mouse and while you can try to emulate a mouse with a finger you'll quickly find that there's information a mouse supplies that a finger can only do awkwardly if at all. You'd think that Microsoft - who was right there in the thick of the battle to change input methods from text to mouse - would know these things. I suspect their engineers do but their marketing people apparently don't.
Anyone that has a digitizer tablet connected to a Windows box can easily verify that attempting to operate Windows with nothing more than "point" and "click" is a frustrating experience. Everything is much more difficult to do until you reach a critical point where you won't be able to proceed any further. Their tablet add-ons try to address these fundamental problems but they can only do it imperfectly - Windows is designed from the ground up to be operated with a mouse / keyboard. The companies making tablet PCs have known this for years and you might note that they include a detachable keyboard and a PS/2 mouse port in their designs. Their hope was that your in-house programs would be good enough to work from the touch screen and that this would make their product truly useful. Trying to use Office apps on a touch screen just doesn't work well enough to be usable.
Apple's success with their touch screen devices is largely due to the simple fact that the OS that runs them was built to use a touch screen as its primary input device. And much of their app approval process is there to insure that quickie ports of mouse operated apps aren't inflicted on their users. Touch is another different input method and like the others, only works well when the system is built from the ground up to be operated in that way.
If Microsoft wants to play in this market they're going to have to break away from tradition and build a lightweight touch operated OS - they've got the talent to do it but I'm not sure if they have the willingness to do it. I suspect they'll just keep on pushing their desktop OS on tablets and watching them fail in the market.
Linux on tablets is going to face the same challenges. To operate not just the kernel but the applications using an interface that reports nothing more than a "click" at a screen address and do it well will require some very serious effort - and a willingness of the various programmers to support not only the keyboard / mouse version but the touch version as well. If we want to see successful Linux tablets this will need to be done - or else Linux can follow the Windows model and suffer the same fate.
I disagree. Android is a multi-touch OS through and through, and its stock form is simple enough to be used by most people (or at least those who would purchase an iPad otherwise), but is flexible enough under the hood to allow curious types to modify to their heart's content. While it's true that Apple provides all of the apps most users will want to use the tablet for, Android does the same thing AND allows alternatives. Don't like the stock browser? Download another from the Market. Want a better eBook reader or camera app? Download them from the Market. iPad/iPhone users don't have that option.
Additionally, Android has another huge advantage in the tablet arena: it's capable of TRUE multitasking for all applications. This is somewhat detrimental for a phone since battery life and memory is already limited, but is not as much of an issue for tablets, which are expected to be way more powerful and don't have to dedicate resources to the cell phone component. Getting similar multitasking on iPhoneOS is only possible through jailbreaking, which is a concern for a LOT of people, considering they either aren't technical enough to do it (yes, I know it's super easy) or are afraid of potentially long-term consequences associated with it. Basically, it makes the tablet that much closer to a computer, without the extra overhead.
Your "car analogy" doesn't have anything to do with what you wrote.
Sure it does. He's saying that he no longer wants to be forced into dicking around to get his tablet computer to do what he needs it to do, much in the same way that he no longer wants a car that requires him to pop the hood and stick a pencil in the carburetor in order to get the engine started. He's also saying that the iPad is the equivalent of a newer car that just starts when he turns the key.
This ain't rocket surgery.
Truth is, I'm not looking for a replacement to my Laptop. I want something robust and minimal that I can take on the road from time to time. Maybe watch a movie or read pdfs on the plane, use to deliver my pre-prepared powerpoint, maybe touch up the powerpoint a little the day before the presentation when I find out I have mis-spelled someone's name. Allow me to keep some notes perhaps. Let me ssh into the servers at work if one of them needs attention while I'm travelling, maybe let me skype home from the hotel.
My needs are quite modest and, frankly, are tied to the application stack and the standard list of PC ports (VGA, USB etc.)
I'm not looking for a new computing paradigm, just something to fill a niche. Hell - I'm not so pure that I can't plug a wireless mouse into the thing if it helps. Something a little slicker than my netbook would be nice.
Nullius in verba
"How is that flash video working out for you?"
It's blessedly absent, thank you for asking!
"I like systems, their application excepted", George Sand (French)
Android is selling more units than iphone at this point.
Not really. Roughly half of all those Android phones that were "sold" over the last quarter we're actually given away by Verizon.
This ain't rocket surgery.
I won't touch the iPad until it has a USB interface. Sometimes being able to add flash memory or a real keyboard is a good thing...
I agree that a real USB port would be a great addition to the iPad. In the mean time, however, any standard Bluetooth keyboard will work with one and Apple also sells one that will plug into the docking port.
This ain't rocket surgery.
Sez you.
I think the iPad proved just how badly we need a tablet that IS a portable computer.
You are welcome on my lawn.
that is exactly the reason that IPhone apps smoke any other platform when it comes to performance.
So why not let the consumers decide? If apps written in Objective C or C++ will "smoke" the competition, what does Apple have to fear?
"Never let your sense of morals prevent you from doing what is right" - Salvor Hardin
For those of us running Linux or that choose not to install the bloatware that is iTunes on our PCs, yes...it is an arduous process. Simple documents such as music and pictures should have the capability to be dragged and dropped as if the iWhatever were just another removable drive.
"Never let your sense of morals prevent you from doing what is right" - Salvor Hardin
Almost all iPhones were given away by AT&T, by that criteria.
No they weren't. All last quarter Verizon was running a two-for-one offer. Buy an Android phone (with a two-year contract, of course), get a second one for free. AT&T has offered nothing like that with the iPhone.
This ain't rocket surgery.
The android market is not fragmented in any meaningful way, if you target 1.5 or 1.6 it will run on everything later.
So I should ignore all the great new features that came out in 2.0 and 2.2? And continue to do so? What a fantastic solution!
From Wikipedia:
Issues concerning application development
Follow the links in the footnotes. This is not just "FUD from the Apple camp."
Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
I agree to some extent.
Certainly, the iPad has it's place, and it's a popular place. It's going to destroy part of the ebook reader market, at least until color eInk shows up, and even then lack of backlight makes eInk difficult for a lot of people. I know, that's what makes it such a great ebook reader, lack of a backlight... but tell that to people that like to read in bed, or in low-light areas.
In any event, the iPad proves there's a market for a non-general purpose computer tablet. It does not prove that general purpose tablets will fail. To date they have because they keep trying to cram a full computer into a tablet, and they cost too freaking much.. but a netbook level computer with a tablet interface would be priced correctly, and would appeal to a lot of people as well.
Too many tablet makers price tablets outside their value proposition, they're too greedy.
If you need web hosting, you could do worse than here
No, he was writing about fragmentation of the market. He does not say a word about being forced to dick around -- which you correctly point out is what the "analogy" is about -- and neither does that have anything to do with the problems of the android platform. So basically, he plain forgot what his complaint was, and veered into the stale cliché of Macs "just working", and you support him because you're an idiot fanboy just like him.
Apple's marketing magic has managed to create a market for cheap-ass crap slates, by not marketing them as computers, but rather as toys for grownups. They've lowered the functionality expectations, so people won't be disapointed with something barely more than a big cell-phone. I wouldn't even want to try Photoshop on an iPad if it were available. I'd give OneNote a shot if it existed for the iPad, but I wouldn't expect much from it.
Windows 7's issue here isn't anything based on capabilies, design, or limitations. Its that "It wasn't approved by Apple fanboys" and nothing else.
Funny how not so long ago, Apple and its users were insignificant and doomed to obscurity, irrelevant in the face of the Windows behemoth, but now somehow "Apple fanboys" wield immense power to control entire industries.
Alternatively, it might be that your analysis is way off and not really based on reality. I wonder which is more likely?
... and then they built the supercollider.
Well, it proved it in the sense that tablets with full desktop OSes have been on sale for many, many years and when the iPad went on sale it sold at twice the rate of the iPhone and continues at that pace even after the reviews are in.
There are already many tablets that are portable computers; they just don't sell well.
iPad/Android/WebOS tablet, however, looks like it has some promise.
This is what I love about iPhoners.
"We don't want to be able to choose or not Flash video"
Seriously.
throw new NoSignatureException();
The only thing the ipad proved is that the tablet market has been sorely neglected; the pent up market demand is palpable. There are still some very basic tasks that are well suited to a portable touchscreen device.
Printing is a big one, its not that hard to detect and download a printer driver automatically, every desktop OS does it and it's great.
The USB functionality, at the very least for (you guessed it, printers) and flash drives would make this the primary tool for a great many college students. Why tether a device to a desktop when the device is perfectly capable by itself of handling all kinds of file manipulation.
That last point is the singular reason i have no interest in owning an ipad, the network device and file support is in the dark ages. Even apple supported apps like the vaunted keynote remote are horribly buggy, slow, and unintelligent, often requiring router configuration without the help of man pages. Is it really that hard to believe that offices WANT a slick, intuitive interface for accessing and manipulating documents on a local network, a flash drive?
There's still alot of untapped market demand, the ipad only scratched the surface.
Only Apple could convince the industry that limiting features is a good idea.
"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." -- Antoine de Saint-Exupéry, 16 years before Steve Jobs was born. Apple may have good taste, but they didn't invent it.
That's slightly skewed - this is the slow time for iPhone, especially with the 4G around the corner. There is no doubt that Android is making huge gains (I was in the O2 store yesterday and they had some lovely HTC handsets out on display with Android) - the real crunch is going to be how sales stack up when the 4G comes out.
Do you own one?
I do, and I haven't hooked it up to iTunes since I bought it. Everything I need on it is synced through mobileme. The iTunes store, app store and book store are all on the iPad and respond very nicely. I dunno about other people, but that's my usage pattern.
I mainly use the iPad for movie watching, browsing the web on the toilet, and book reading. Basically what I use my iPhone for, but with a bigger screen and more access to other apps.
I wouldn't say it's a killer app but it's definitely a nice luxury item
Where the iPad really shines is travel. It's much better than bringing a laptop if all you want to do is watch movies, read books, and use Pages to jot down story ideas (something I do).
It's actually pretty handy if you have an awesome dream that gives you a really good idea for a story. I actually used it for that. I picked it up right when I was still groggy from sleeping and the dream was fresh in my mind and started plugging away at the onscreen keyboard. Sure, I made some typos but the general gist of the idea was there.
I wouldn't say that it's really worth the price ( I got the lowest end wifi version and really don't miss 3g at all). But it is a nice product to own.
I have devised the perfect counter for that argument, marred only by this sentence.
I don't believe in time. It's a grand conspiracy designed to sell watches.
Let me rephrase it then: the iPad shows with crystal clarity the difference between a traditional GUI and a designed-for-touch GUI when using a tablet.
I'm not aware of any existing full-scale OS--including Linux--where existing applications can be cleanly ported to 'designed for touch' GUI. Therefore, if you want a designed-for-touch GUI, you need a designed-for-touch OS.
Now maybe Android will be exactly what you're looking for, with the right hardware--a full OS/GUI stack designed for touch with the power of a full computer. But so far, nobody else has really done it. I mean, hell, it is a good idea. I like to think that eventually a portable OS with an intuitive interface will merge with the full power of linux scripting, development, etc, on a processor strong enough to really carry the whole setup. However, I don't think that the iPad shows that restricted OS+Touch GUI is a bad combination.
Only twice the rate? This is pretty sad considering how CHEAP Apple's devices are.
Really, they are the "netbooks" of tablets. The PC tablets that have been around
for years and years are much more expensive and often ruggedized for real work.
A cheap device with an absurd amount of hype treated with kid gloves by the media
should be able to sell well.
The iPad has gotten more media hype than an atrocious Hollywood remake.
A Pirate and a Puritan look the same on a balance sheet.
I have an iPad. I'm using to enter this post. I also have an iPod touch that I used for about a year for web surfing and reading e-books.
It's not meant to be a replacement for a full on computer. In fact when it was officially announced, and people trashed it as an overgrown iPod Touch my first thought was, "Great. Just what I was hoping for."
As far as needing
to add something to read. You're just wrong. I can download books from Amazon, or the book section of the iTunes store straight off of Wi-Fi or 3G on to the iPad.
I rarely use my home commuter for anything other than as an HTPC anymore. It fulfills my home commuting needs nicely. While at work I have a very powerful desktop to do my job. At home I have a tablet that allows me to surf, do personal email, and read books in any room, or on my deck, or in the parking lot.
I want to shoot the messenger!
I'm writing this on one of them. Specifics:
http://www.motioncomputing.com/products/tablet_pc_le17.asp
True tablet, no keyboard, though it supports most USB keyboards (obviously). Runs Windows 7 just fine (ran Vista when I got it, which was a nightmare), and has really good handwriting recognition. Great for reading in bed. And being able to play Plants vs. Zombies with a stylus instead of a mouse nicely offsets my hand-eye coordination problems.
Which is not to say that I disagree with TFA about the economic viability of the thing. It's way too expensive, and if I weren't an overpaid geek who's willing to pay a huge premium just to have certain ubercool technologies, I wouldn't own one.
The iPad is overhyped, as are all Apple products. But so what? Even if it's just an overgrown iPod Touch (which means it's something I'd never bother with), there's obviously a market for it. On the train to work this morning, half my fellow commuters were passing the time on some kind of pocket device, and maybe a third of these were iPhones or iPads. Take one of these and give it a half-decent screen, and I think you've got a winner, even if it is a product most geeks would sneer at.
I guess I'm still surprised that here on Slashdot that there are people who form their preferences for technologies based on how well "they're doing in the market". Maybe it would be different if I ran an electronics store or an advertising agency. The fact that a lot of people are buying iPads might persuade me to buy Apple stock, but it's not going to persuade me to buy an iPad.
Honestly, the fact that people are lining up to buy something has never been a strong recommendation for me, any more than having a lot of advertisements for a particular technology indicates superiority. If it was, I'd be getting my technology news from Wired Magazine.
You are welcome on my lawn.
I still haven't quite figured this theory out yet.
Let's assume that's true (it's not like anyone else sells Android phones) and half of the phones were given away. Why did that happen and why is that a bad thing?
First, Verizon buys cellphones for wholesale and "sells" them at retail. So if they buy too many and don't sell them, they drop the price or include them in a buy-one-get-one free kind of deal in order to get them out of the warehouse so they can put newer and better ones in there. In this case, what they had was HTC Eris (branded by Verizon as the "Droid Eris") which is pretty wimpy by today's standards. So they gave those away.
If I'm a customer, I got an okay cellphone for "free." If I'm an Android developer, that's another Android handset out there, which means a potential customer. If I'm Google, it means one more person using Android and seeing my ads. If I'm HTC, I got paid a wholesale price for those phones that Verizon bought. So the only person I see being "screwed" by the Buy-One-Get-One-Free deal is...Verizon.
Another possibility, of course, is that it's HTC that got stuck with the huge inventory sitting in the warehouse and they decided to move those phones out so they sold them to Verizon at a deep discount, which gave them away in order to get more people to pay them $30 a month. This is the sort of thing that happens every day in a number of different businesses. Hell, even the all-mighty Apple has been known to discount last generation Macs. I even remember seeing last generation CRT iMacs being sold in CostCo! But when Apple does this, it's a good thing. When anyone else does it, it's a bad thing.
Now, if I'm an investor in HTC, it might make a difference to me (depending on how sales for the Eris were projected). But, again, as a customer, I got an okay cellphone for "free." As a developer, I have another potential customer. As Google, I have one more person who will see my advertising. As Verizon, I'm getting $30 a month from that person with the "free" cellphone. And, as HTC, I may not have made as much money on the HTC Eris as I thought I would.
I suppose my point is, why does it matter whether those phones were sold or were given away?
There are already many tablets that are portable computers; they just don't sell well.
Show me a tablet running a full OS that costs as little as $499. When you find a tablet running Windows that is in the same price range as the iPad, THEN you can compare how well they sell. Currently a tablet pc costs around $1,500-$2,000 - hardly a fair comparison since the overwhelming majority of people won't spend more than $700 on a computer. Hell, I only spent $900 on my quad-core, dual video card gaming system.
"The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants." ~Thomas Jefferson
So you have a tablet with a different OS selling well, how does that not demonstrate that Windows does not in fact work well on tablets?
A tablet running one OS that sells well does not mean that a different OS is bad. Lets use a good old car analogy...in America automatic transmissions seem to be more popular therefore manual transmissions don't work well on cars. That is patently false (I live in the UK and manual is much more popular here than automatic), but is equivalent to what you are saying. Saying one thing is good does not mean an alternative is bad. On top if that, sales do not equal performance, so you fail on two levels.
The only way your argument would hold up is if Apple released (at the same time and for a comparable price) an iPad with Win7 on it rather than iPhone OS, but it sold poorly. Even then it would only be an indication, not proof (the full OS version would likely be more expensive - I did say comparable price - and wouldn't be as pretty, so no "I want it!" impulse buyers).
I am not saying that Win7 has a better tablet interface than the iPhone OS on the iPad. What I am saying is that your argument is fundamentally flawed on several levels. There are many factors here that would effect sales, such as brand loyalty, aesthetics of both hardware and software, price, marketing, novelty factor, target demographic, size (windows tablets I have seen in the past have been quite a bit larger than the iPad) and so on, therefore you cannot draw the conclusion Windows doesn't work on tablets from multi-vendor sales comparisons. As a side note, do you know how many Windows tablets have been sold? It wouldn't surprise me at all if all the Windows tablets on the market well outstripped the iPad in sales...you just wouldn't notice it as it would be spread across multiple vendors and models. Incidentally, I think Apple is leading computer manufacturer, or at least up there but they still have a minuscule amount of the OS share since so many companies (and individuals) make Windows machines.
You do realize the iPad is running a modified version of OS X right?
The iPad also benefits from the established framework provided by the iPhone and iPod. Such a framework does not exist outside the Appleverse. You can't compare Apple products to non-Apple products any more than you can compare the Asian market to the US.
We've already gone thru this with the netbook. Linux netbooks didn't sell. Not because they didn't perform well but because people wanted a platform they were familiar with and that was compatible with the software they already own. Why does anyone think it's going to be any different with tablets? You think people are just gonna say "hey, so what if I need to learn to use a new OS, can't run any of the programs I normally use, and have to buy all-new apps from a locked down store?" No, they're gonna go "what the hell am I supposed to do with this thing that I don't know how to use and isn't compatible with anything I already own?"
Why is this so difficult to understand? The tablet market is already a limited one, much more so than the netbook. Why do you want to further marginalize it with the use of crippled OSs?
Is the only possible reason for this that the iPad OS (i.e. iPhone OS) is good and Windows is bad?
Yes, it is. Because it can be done, Windows has not done it through multiple iterations, that is exactly what it means.
Note that the fully qualified statement is really "Windows is Bad - for tablets".
There are other reasons that are also possibly true, but through each failed iteration they all became exceedingly unlikely. Now the essence of the thing has been boiled down, and even HP is fleeing Windows on tablets. If that doesn't complete the picture for you, you are staring too hard at the lines between the pieces and not looking at the image they make...
"There is more worth loving than we have strength to love." - Brian Jay Stanley
Microsoft just never quite understood its developer base as well as it should have. For decades, they kept API's incredibly archaic and unchanging because they fear abandonment. They were scared to death of putting out a brand new OS because they fear abandonment. That fear drove their decision making process.
So, it must have shocked them greatly that so many Windows developers just went ahead and wrote a ton of brand new code for iPhone. Like, 100,000 apps worth of code.
They never got it - developers *like* to write code. Just give them decent something to write *for*.
Not really. It only matters if it's not sustainable. If the costs on the Android are low enough that HTC and Verizon still make money (maybe just not as much), and if the promotion gets them word-of mouth advertising and mindshare that would have required more money to secure through just advertising, then it's still a win for them. Were Verizon hemorrhaging customers to AT&T iPhone contracts and did this campaign help them retain customers profitably?
To put it another way, Windows PCs outsell macs by a huge margin and the price tag is a big part of the reason for that. People don't argue that the sales prices on Windows PCs mean that their market share can't be compared to that of Macs. I don't see why that line of reasoning would apply any more to Android vs. iPhone.
Laissez lire, et laissez danser; ces deux amusements ne feront jamais de mal au monde. - Voltaire
So you have a tablet with a different OS selling well, how does that not demonstrate that Windows does not in fact work well on tablets?
This is the stupidest thing I've ever seen you say. Please don't do it again.
So you have a car with a gasoline engine selling well, how does that not demonstrate that diesel engines in fact do not work well in cars?
So you have a blender with white paint selling well, how does that not demonstrate that black paint does not work well on a blender?
I can say shit this stupid all day, but I can feel my IQ dropping.
"You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
Perhaps, but there are enough exceptions. Was the first netbook by Asus hyped to extreme proportions? Is the Macbook Air selling wildly or is it eventually going to be quietly discontinued? Hyping isn't everything, but it helps. Now please, read my reasoning below.
Let's look at this from an interestingly different other angle. Here on slashdot people blame Apple for advertising they have a tablet whose main feature is that it is more of a flexible appliance than a computer. If you go to a video game website, when a good game doesn't sell well, all the gamers start blame the company for not advertising enough. (Particularly on the Wii.) Both Dell and Microsoft are much larger than Apple. They regarded tablets as niche for all these years and done their best to avoid advertising them all together. Apple did too considering a third party company started making the ridiculously expensive "Modbooks".
Why are people not blaming Microsoft and the computer makers for sitting around doing nothing for 10 years? Apple hypes their new products much like a console maker, but come on guys. You don't take the initiative, you don't get the cookie. If it wasn't Apple with the iPad, it was going to be Amazon with a future revision of the ereader. PC industry have their heads so far up their asses with the status quo they didn't have a chance in hell of making a breakout product with the public in this segment.
Once you start despising the jerks, you become one.
I guess I'm still surprised that here on Slashdot that there are people who form their preferences for technologies based on how well "they're doing in the market". Maybe it would be different if I ran an electronics store or an advertising agency. The fact that a lot of people are buying iPads might persuade me to buy Apple stock, but it's not going to persuade me to buy an iPad.
Honestly, the fact that people are lining up to buy something has never been a strong recommendation for me, any more than having a lot of advertisements for a particular technology indicates superiority. If it was, I'd be getting my technology news from Wired Magazine.
OP didn't say that the iPad was the greatest thing ever, or that you, as Joe Average Slashdotter, should immediately buy one. OP just said that it was successful and that there were lessons to be learned from its success.
Slashdotters focus on the iPad's limitations and the restrictions Apple places on it. Fair enough. But when a limited, restricted devices like the iPad succeed, you have to wonder, what does it have that makes people buy it anyway? The popular response from Slashdot is: well, the people who buy it are either brainwashed fanboys, fashion-conscious posers, or idiots with more money than brains.
The really smart people are taking notes on how marketing, product positioning, user experience, and industrial design wins out over limitations and restrictions in the mind of the body public. You can bet that Steve Ballmer and Microsoft are watching and learning from the iPad's success very carefully, even if they don't plan to buy iPads for their children this Christmas.