Tearing Apart a Hard-Sell Anti-Virus Ad
climenole writes "I came across an email sent by a security vendor, reminding me, no urging me with the liver-transplant sort of urgency, to renew my subscription to their product, lest my pixels perish. I spent a minute or two staring at the email, thinking about all the poor souls out there who do not have the comfort of being a geek and who may actually take the advertisement seriously." That led to this insightful deconstruction of these over-the-top ads, the kind that make it hard to keep straight the malware makers and the anti-malware makers.
Does it run on Linux?
Some of my favourite people are from th US; Vonnegut, Chomsky, Bill Hicks.
He's a pedant.
Sure, he may make a good point in the last paragraph, but the first few points he makes are stupid.
Friend of mine has the most annoying product ever. Whenever it updates itself, it plays a recording of a voice saying "virus database updated". So we'll just be sitting there and hear that. Since a well-functioning anti-virus just does its thing without bugging the user for the most part, the ones that are for profit have to make themselves loudly obvious and play up the threat level (not to imply there isn't one of course).
I'm not convinced anti-viruses are any better than snake oil, really. Some like Norton are basically viri themselves, slowing your system to a crawl, and all they can do is look for fingerprints of known viri. Sure they can occasionally be bandaids on a sucking chest wound, but the main key to windows security is to not expect it, stay updated, avoid IE, and not run random programs strangers email you. Sure there might be a 0 day in your browser or mail client that causes something like a picture to execute code, but those aren't the main uses.
*gets off rantbox*
93rd rule of Slashdot: No matter how obvious my sarcasm is, my comment will be taken seriously by someone.
Little known, though highly comical peice of info, is back in the day the McAfee spam filter constantly triggered on the McAfee advertising emails. You'd think the marketing guys would have figured out their techniques needed adjustment... but instead the smart ones at the top demanded a fix... so the engineers built an exclusion into the software for anything coming from the company... becuase clearly that was the right course of action. I'm not at all surprised their 'emails' can't be distinguished from Phishing spam after all these years.
McAfee is for those who have no idea and therefore the warnings make perfect sense. Ethically wrong, sure. Its been made up by the marketing department with the sole purpose of getting the likely clueless user to cough up. And that i'm sure they do. Tobacco causes cancer yet cigarette companies will still do whatever they can to flog their products to anyone who will buy them. It doesnt mean its right. What do you think about Microsofts 'Windows Genuine Advantage' program? It does absolutely nothing for the user but certainly helps Microsoft make a lot more money. Yet its pushed as giving some sort of advantage.
Those who can, do. Those who cannot, sue.
next thing he'll complain about are ads for health products that are not healthy, but use green color to look "natural" that's just how advertisement works...
Will it blend?
You seem to use the exact same hyperbole that you claim is so harmful. This is a needless article that is preaching to the choir.
Seriously, there are blatant scams advertised and you write an article about a product emphasizing its need.
Kill yourself.
Hail Eris, full of mischief...
E pluribus sanguinem
Right up there with those assholes at Domain Registry of America.
Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
Dirty Stacey Needs Registry Cleaner 5.4
http://maximumhoyt.blogspot.com/2010/04/dirty-stacey-needs-registry-cleaner-54.html
"I believe in Karma. That means I can do bad things to people all day long and I assume they deserve it." : Dogbert
WARNING This website can see your IP address.
My Windows PC is unimpaired by ANY of their products. Even the "respectable" AV, I take it as seriously as I take the subject of this post. I backup the data which is what matters. If the modem goes crazy and/or I see strange processes then I run a scan using a free product. Occasionally, I use a free product just to see if anything is weird, and for the past 2 years the only wierdness has been "tracking cookies" which are relatively benign.
Let's face it--Windows is getting closer to "fixed" everyday and if it's fixed then AV is a dead biz... unless of course you like to "punch the monkey". OK, so it's not an entirely dead biz yet--plenty of people will click just about anything and/or install every sketchy app they think they might like.
Because computers can't contract HIV.
"My Windows PC is unimpaired by ANY of their products."
My Linux PC is unimpaired by Windows products.
"This post is an artistic work of fiction and falsehood. Only a fool would take anything posted here as fact."
AV subscriptions start/finish all the time. Would you rather believe that it is still running without being notified? You can have all the warnings in the world and some users will not notice/care. Why the fuck does this crap make Slashdot?
>Thank you, I can disconnect now from the Internet. It's no longer useful now that I have the framework installed.
This is retarded. What if I'm using a dial-up and I pay for time? What if I'm on GPRS using my mobile phone and I can't phone because of it?
But right, everyone has broadband. This guy has, right? So everyone else too.
Maybe I'm missing something, but why is he all of a sudden complaining about the .NET installation saying when you can disconnect from the internet? I realize that he most likely has an always-on connection, but there is still a large number of people using dial--up connections that only give you x number of hours per month. It's helpful to know that the installation is not going to need the internet again to download some extra bits later on. I'd hardly call a little note of convenience for those who need to ration their internet usage "totally audacious". Maybe somebody can explain how it's shocking and reckless, but I'm just not seeing it.
The one time I actually decide to RTFA, and it's this? What a waste. It probably would have been more amusing if he'd dissected some of the spam e-mails waiting in his inbox.
Buy a new and modish watch today, and become recognizable tomorrow. If you are looking for fancy and cheap jewelry, you just found it.
a click away
That's just a sample of the excitement waiting in mine!
If you must use windows, I totally fail to understand why you need to PAY to use anti-virus. There's plenty of free anti-virus software out there that is better than any of the racketeering paid-for versions. I would have thought every single reader of /. knows this.
/.? It seems more suited for some AOL support board.
Should this article be on
Thats terrible behavior, delivering the email address over clear text in teh HTTP request...
Its lucky SMTP and POP3 wouldn't do that now, isn't it. Thank the internet god (what deity is that anyway?) we have teh switches.
I'll probably get laughed at for this, but I thought I'd use this opportunity to get some advice, on something that I have been wondering about lately
I recently switched from XP to Win 7 after the XP got raped bad by a virus (my family did it!). I still decided against an anti-virus as I hate them, but to try and minimize the chance of this happening again I decided to use privilege separation this time around. i.e I'm writing this post from a non-privileged user account, and I type the admin password 50 times a day for all sorts of installations, configuration settings, etc.
My question is: how (un?)safe is a Windows 7 box running under a non-privileged account?
sad to say but this stuff is all to common
i just had "vuse" want to install MS windows AV software on my LINUX install .
"I don't pitch OpenSUSE Linux to my friends, i let Microsoft do it for me
The flurry of popup windows you get when an AV expires, along with all the dire warnings from Windows Security Center, won't leave you in any doubt about the status of your antivirus. No email required.
The bigger the vendor, the more "Insert credit card now!" message you'll get.
No sig today...
If you receive an e-mail with a subject of Badtimes, delete it immediately WITHOUT READING IT. This is the most DANGEROUS e-mail virus ever.
It will rewrite your hard drive and scramble any disks that are even close to your computer. It will recalibrate your freezer's coolness setting so all your ice cream melts. It will demagnetize the strips on all your credit cards, screw up the tracking on your VCR, and use subspace field harmonics to render any CDs you try to play unreadable.
It will give your ex-boy/girlfriend/ex-husband/wife your new phone number. It will mix antifreeze into your fishtank. It will drink all your beer and leave its socks out on the coffee table when company comes over. It will put a kitten in the back pocket of your good suit and hide your car keys when you are late for work.
Badtimes will make you fall in love with a penguin. It will give you nightmares about circus midgets. It will pour sugar in your gas tank and shave off both your eyebrows while dating your current boy/girlfriend behind your back and billing the dinner and hotel room to your Visa card.
It moves your car randomly around parking lots so you can't find it. It will tease your dog. It will leave strange messages on your boss's voicemail in your voice. It is insidious and subtle. It is dangerous and terrifying to behold. It is also a rather interesting shade of mauve.
Badtimes will give you Dutch Elm disease. It will leave the toilet seat up. It will make a batch of methamphetamine in your bathtub and leave bacon cooking on the stove while it goes out to chase high school kids with your snowblower.
These are just a few of the signs. Be very, very afraid!
I'm sorry. I'm honestly sorry. Trust me, if we (the techs) could fire the markedroids, they'd be going out the next cannon. And as far as we can overload said cannon without endangering human life (markedroids are NOT human).
The whole scaremongering bothers us the most. Trust me on that one. Because when we, the ones who do actually know when something really is bloody dangerous, cry bloody murder over a security threat, nobody listens anymore.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
This was once a well known form of extortion, principally of small business owners. While it may still exist, this Internet version seems to have eclipsed it. Crime marches on.
So you're trying to tell me that McAfee has their marketing department send out emails, but doesn't have them make decision about branding?
Tell me, just why do you think McAfee chose red as their "goddamned branding color"?
APK quotes people (including myself) without context and should not be trusted. Just thought you should know.
Windows is fixed, all right. When you get the users fixed so they don't click on anything promising them dancing bunnies, I'll go out of business.
I'm 35 now. I'm pretty sure I can stay in anti malware 'til I retire...
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.
from TFA: "Not only is this kind of tactics perpetuating the state of fear and the lack of knowledge among Windows users, enslaving them to the financial teat of security moguls, it actually increases the risk of their exposure to social networking tricks. If a user clicks on a security warning in a email once, they might do it twice." [emphasis added]
errr, doesn't he mean social engineering tricks?! And I'm not exactly sure this is news, but I digress ;-)
seriously, after all the ranting about mcafee being ambiguous and misleading, he himself says "oh and btw, surun[or something equally exotic sounding] is a great and powerful tool." at this point of time the best recommendation to a windows user regarding malware protection is ms se. i'm really surprised to see that se has not become the dominant antivirus. but now i know that its because of people like the author, who is either an asshole or an idiot.
Wealth is the gift that keeps on giving.
I'm convinced Kdawson killed Timothy in his sleep and has been posting as him for quite some time.
I gave up on the paid AV's. Even when you find a good clean one, they end up making it BLOATED by throwing in the kitchen sink. I don't visit/download crap, behind a router & firewall, have a couple anti-malware software I run on demand. Anyone that gets a virus these days isn't being smart.
Yet they are a perfect example of the schizophrenic nature of our legislators:
Yet,
Imagen how many more cities, counties and states would have to declare bankruptcy if everybody stopped smoking tomorrow.
And ye shall know the truth, and the truth shall make you free.
John 8:32(King James Version)
McAfee are going in for the hardsell. At work our enterprise uses McAfee Anti-virus products. They've had add-ons to IE and Firefox for some time, but the latest automatic updates were ridiculous. They've added a McAfee toolbar WHICH TAKES UP AN ENTIRE LINE of screen space just to list a little red/green McAfee button. Firefox already lists McAfee as a "problematic extension" but doesn't mention the wasted space problem: http://kb.mozillazine.org/Problematic_extensions
It doesn't affect Chrome. Ironically one of Chrome's selling points it makes maximum use of available screen space. McAfee now makes that even more true!
I very rarely send out emails to multiple parties, and I never send out something worthy of a Snopes review. But I did send out a mass email containing the link from TFA, even to some who already understood what it explained. They could use it to explain to others, the inherent un-trustworthiness of commercial AV "providers."
viruses ...
"and all they can do is look for fingerprints of known viri."
And no, there is also something called heuristic scanning. Look it up.
How are you posting into the future? Can you send us some of those colour changing t-shirts? Maybe we could trade for the Friends DVDs.
My Windows PC is unimpaired by X Windows and/or graphics drivers that are slower so we can "be free as in freedom".
Of course, it's been a couple years since I've tried it. I always try it once in a while, and it never has the snappy feel of a Windows GUI. Even if they do manage to pull it off some day, it'll just prove that the FSS/OSS communities can't give us what we want as quickly as the other guys can.
The article mostly ignores the text of the add, which is also manipulative (in the ways many ads are). For instance, "McAfee would like to ensure you continue to enjoy a fast and safe online experience" implies your internet will slow down or be scarily unsafe without their product. "We do care about your security" tries to demolish negative views of large companies by putting on a human face. The ad follows up with a friendly special deal (just for everyone): "we would like to offer ... protection ... at a very competitive price: ... 50% off". They don't give price comparisons justifying their use of "competitive", either. They slip the assertion at the end of a sentence that has another idea as its focus in the hopes you'll just accept that their price is in fact competitive. That manipulation is probably the most clever device in the ad.
One thing that struck me as improbable was that the full price the ad quotes is 49.98 pounds, which happens to be neatly divisible by 2. It seems as if the full price was calibrated to be cut in half just so ads could say "50% off" instead of the messier "nearly 50% off", or similar. The ad finishes with a list including some scary words (anti... "virus", "spam", and "spyware") followed by the comforting thought that their product "preserves you and your computer from the most dangerous online threats." At the bottom, they add a sense of urgency to accepting their offer: "Offer expires 31 December 2009," so you don't put off renewing your subscription.
It's speculation, but I don't think a single part of that ad was written with the motivation of actually helping users. Every part of it is dripping with pretty transparent manipulation with the clear motivation of getting you to buy, buy, buy.
My wife bought a new Dell laptop 3 years ago. Its hard disk crashed out a couple of weeks later, so we were given a new one and I re-installed Vista. This time, however, I decided not the chase the AV dragon, to see what would happen. So, no AV installed. At all.
Long story short, it's 3 years later and she's not had a single problem. She uses Firefox and Windows Mail, and Office 2003. She surfs the web daily, but mostly looks at YouTube and maybe about 5 other sites on a regular basis (discussion boards mainly).
Make of that what you will. Obviously, her machine may be a hopeless zombie sending out gigabytes of spam a day, but if it doesn't crash, or run slowly, then what does she care?
The alternative would be me having to install and explain AV to her and why she's getting pestered to renew shit she doesn't need.
"And the meaning of words; when they cease to function; when will it start worrying you?"
and they ain't holding the computer hostage for money like a truly bad app.. you know the kind: one that when they say "you're infected, click here to pay to remove it"... the only thing you're usually infected with is that same rogue app (that won't go away and is a bugger to get rid of), and whatever else *IT* put on there.
the only systems i've seen with mcafee installed AND a virus or malware issue is one that mcafee had been left to expire and was severely out of date... so just maybe the problem is really that those scary advertisements aren't scary enough?
It seems absolutly counter intuitive to say that a user running a Windows OS shouldn't use an anti-virus program. Yet, some of the comments in this thread, and many articles at dedoimedo.com are saying that their use is uncalled for. That's hard to believe. The malware writers aren't passivly waiting for users to visit their sites or download infected software. A review of honeypot statistics will verify this.
But why? Stating that "You don't need an anti-virus in Windows" is intreging. But, statements like this need to be backed up. Otherwise, its just an opinion without foundation.
I would love to run my XP system without the use of an AV program. I'd uninstall the one I have now if:
Per my subject-line above, here is a person who runs Windows 2000, no service packs &/or hotfixes, and NO ANTIVIRUS or ANTISPYWARE programs running resident in memory all the time (tasktray icon + services etc.) and has drastically reduced his malware infestation rate gigantically by merely using a custom HOSTS file only:
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http://forums.theplanet.com/index.php?s=80bbbffc22d358de6b01b8450d596746&showtopic=89123&st=60&start=60
"the use of the hosts file has worked for me in many ways. for one it stops ad banners, it helps speed up your computer as well. if you need more proof i am writing to you on a 400 hertz computer and i run with ease. i do not get 200++ viruses and spy ware a month as i use to. now i am lucky if i get 1 or 2 viruses a month. if you want my opinion if you stick to what APK says in his article about securing your computer then you will be safe and should not get any viruses or spy ware, but if you do get hit with viruses and spy ware then it will your own fault. keep up the good fight APK." - Kings Joker, user of my guide @ THE PLANET
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It costs him nothing (other than taking the time to read his email & extract out the HOSTS file I use which I send to him each day after it is updated from reputable reliable sources online, & those sources are noted in the security guide's URL above @ its termination) &, it works for securing he FAR better than he was doing without one, and it also makes he faster online as well (bonus).
I have seen him go down from 200++ infestations a month, down to MAYBE 1 infestation every year at most (real ones, not just registry entries to amend for better security etc. which the 2 I have seen from him were, one being the "DSO exploit" patch which Spybot S&D recommended he reset vs. it)... & he got that because he downloaded "questionable material" from some website in my HOSTS file he "comments out" (essentially removes by preceeding them with a "#" symbol, the *NIX analog of a REM or : leading statement in batch files) so he CAN use that website (even if it is to his dismay, he still goes there).
This part though, I cannot control - what a user does that "does him in", himself... he realizes this though.
Nuff said...
APK
P.S.=> HOSTS files work on the SIMPLEST PRINCIPLE THERE IS, & that is "If you can't go into the kitchen, you can't get burned" basically... &, yes, they work, to stop YOU from infesting yourself essentially by blocking YOU from known bad sites &/or servers, AND, they work to stop malware, once it IS inside of your system, from talking back to "the mothership" for orders (as in botnet "command & control" servers), because if YOU yourself cannot reach the URL sites that botnets use? Well, then neither can the malware for the botnet to control you either!
In fact, as an aside? Well - When Kings Joker & I used to do my COMPLETE GUIDE's POINTS to his systems (now he only does the HOSTS file to test its efficacy alone, this is an actual test he & I have been doing for around 1 yr. now in fact to see how effective it is)?
He did better than he is doing now even...
Layered security + conscientious patching in hotfixes & service packs? IT WORKS, & no "antivirus + antispyware" is REALLY needed (IF you know how to spot infestors & remove them, & process explorer alone is usually enough for THAT much, believe it or not)! apk