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The Case For Apple Buying Facebook

The article makes the case that Jobs has been hinting that he wants to actually spend some of the $51 billion Apple has been sitting on, and that Facebook is a likely candidate. Considering how thin the Ping social network is, and the integration issues the two companies have had, there are some good reasons for such a deal. And a heck of a lot of reasons why not.

51 of 255 comments (clear)

  1. Yep.. by Palmsie · · Score: 5, Insightful

    Sounds like its time to find a new social media website.

    --
    Carl Sagan quotes get you an automatic +5 on all posts.
    1. Re:Yep.. by theaveng · · Score: 4, Funny

      So negative!

      Sounds like a good plan to me, and maybe Apple would have the know-how to stop all these privacy leaks.

      --
      FOX NEWS.com should be BANNED from television and internet. Have the Congress take it over and give us Truespeak.
    2. Re:Yep.. by betterunixthanunix · · Score: 5, Insightful

      What makes you think Apple is interested in your privacy? Apple is interested in money, and when it comes to Facebook, you are the product, not the customer.

      --
      Palm trees and 8
    3. Re:Yep.. by MichaelSmith · · Score: 4, Insightful

      Its arguably the most long lived social website.

    4. Re:Yep.. by Yvan256 · · Score: 4, Funny

      Apple can't have caused the housing crash, Apple-made houses have no windows which makes them crash-proof.

    5. Re:Yep.. by aristotle-dude · · Score: 2, Informative

      What makes you think Apple is interested in your privacy? Apple is interested in money,

      Indeed. For example, Apple likes to require credit card info for iTunes store membership, even before you agree to buy something from them.

      You can sign up for an iTunes account by choosing the "no payment method" option. If you decide to buy something, you can buy an iTunes card at a convenience store, use paypal or use a prepaid credit card. You don't need to use your own address with a prepaid card, just a valid one.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    6. Re:Yep.. by Culture20 · · Score: 2, Funny

      Apple can't have caused the housing crash, Apple-made houses have no windows which makes them crash-proof.

      Some people might consider glass walls to be windows.

    7. Re:Yep.. by patman600 · · Score: 2, Funny

      Windows and glass walls: they seem to be pretty similar, until you want them to open.

    8. Re:Yep.. by tenco · · Score: 2, Funny

      What makes you think Apple is interested in your privacy?

      Privacy sells.

    9. Re:Yep.. by Shark · · Score: 2, Insightful

      My initial thought was: At last, they might even screw it up badly enough that people would give up on that terrible, soon-to-beat-TV-in-IQ-sucking-potential idea. Stuff like requiring you to install iTunes to post or some other typical Apple stroke of genius.

      Then my brain started working again and I realized that Facebooks success is precisely the same as Apples of late: it relies on people being so absorbed in their own image that they become oblivious to all the horrors lurking beneath shiny, polished skin.

      I'll take a moment to note OS-X as a temporary exception but we all know they dream to replace that with iOS as soon as they've dumbed their user base down enough.

      --
      Mind the frickin' laser...
    10. Re:Yep.. by Anonymous Coward · · Score: 3, Insightful

      Your post reminds me of people around my age who are snobs about hipsters and talk about how annoying hipsters are, only to be so focused on the superficialities they associate with hipsters that they essentially are the new hipsters.

      In case you don't understand: I'm saying you're a self-absorbed, pretentious, yet dumbed-down, computer person.

    11. Re:Yep.. by daath93 · · Score: 2, Funny

      A house built by apple would consist of opaque glass walls that shatter if you open the door wrong, loose wi-fi reception if you sit wrong, and wont allow you to look at porn while on the shitter. Where do i get one?

    12. Re:Yep.. by sepelester · · Score: 2, Funny

      I wish Palm had the money to buy Facebook, then I just might stick around just for the name.

  2. Not that stupid by Capt.DrumkenBum · · Score: 4, Insightful

    Apple tends to buy things that will make them money. I really doubt Facebook would ever make any money for Apple. (Or anyone for that matter.)

    --
    If I were God, wouldn't I protect my churches from acts of me?
    1. Re:Not that stupid by The+MAZZTer · · Score: 2, Funny

      Are you sure? Looks valuable to me...

    2. Re:Not that stupid by bcmm · · Score: 3, Interesting

      They could use it to promote their other stuff. For example, suppose all mobile devices that weren't iPhones had somewhat flaky Facebook integration, but iPhones "just worked" with Facebook. Even better, suppose they set up some odd licensing conditions, making it hard for competitors people to mention Facebook in their mobile adverts.

      Knowing their abilities with marketing, they could easily convince people that it was the only good way to use Facebook on the go, especially since it would tie in nicely with their existing "you are a cool person with a large social circle" branding.

      --
      # cat /dev/mem | strings | grep -i llama
      Damn, my RAM is full of llamas.
    3. Re:Not that stupid by mark72005 · · Score: 3, Interesting

      the Facebook for iPhone app is pretty crappy right now. You can't do much with it.

      There's a little incongruency though, in that because the iPhone has a real web browser, it's a lot better to just go to the full website (full functionality).

      the Facebook for iPhone app is good for browsing quickly while on the go, but if you want to actually do anything beyond look at a status, a bookmark to the .com is much better.

    4. Re:Not that stupid by Darkness404 · · Score: 5, Insightful

      ...Except for the fact that Facebook has an elevated self-worth at the moment. Social networks really only have a lifespan of a few years before they are no longer used by the masses.

      If Apple wanted to buy Facebook, they should have done it a few years ago, or perhaps a few years in the future. If Apple buys it now, they have a very limited amount of time before the feature is still a feature.

      FB has very little IP, the only thing they have is users and brand recognition but MySpace also had that but essentially lost it.

      --
      Taxation is legalized theft, no more, no less.
    5. Re:Not that stupid by statusbar · · Score: 2, Funny

      That was before Farmville.

      I know people who own farms who spend just as much time on Farmville as they do working on their real farms.

      --jeffk++

      --
      ipv6 is my vpn
    6. Re:Not that stupid by RapmasterT · · Score: 2, Funny

      ...Except for the fact that Facebook has an elevated self-worth at the moment. Social networks really only have a lifespan of a few years before they are no longer used by the masses.

      What are you talking about? You're talking like some of the biggest Internet companies in the world are just passing fads? That millions of users will just dry up and blow away? where are they going to go? Take all the trouble of learning some NEW website (which you probably don't' think will last long). Fact is dotcom acquisitions are solid investments for larger traditional companies, I just read that in an article from AOL-Time Warner. (see what I did there?)

    7. Re:Not that stupid by TrancePhreak · · Score: 3, Informative

      http://touch.facebook.com/ is a nice hidden site. Has most of the functionality, built for multiple resolutions.

      --

      -]Phreak Out[-
    8. Re:Not that stupid by antek9 · · Score: 4, Interesting

      Problem with that is: Farmville (like a lot of games on FB) is a flash game, and Flash would have to go if FB would become an Apple asset. And, while I know that "there's an app for that" (TM), it doesn't seem likely that Steve could convince Zynga to go all HTML5 just for the fun of it. Well, not against the Google millions already poured inside Zynga, that is...

      --
      A World in a Grain of Sand / Heaven in a Wild Flower,
      Infinity in the Palm of your Hand / And Eternity in an Hour.
  3. Apps by Anonymous Coward · · Score: 2, Interesting

    Since all of /. knows how tight Apple is with its apps, perhaps an Apple acquisition of facebook would force the latter to get rid of all the stupid apps present therein...

    One could hope.

  4. Sounds Good by SilverHatHacker · · Score: 4, Funny

    Let Microsoft buy Adobe, then let Apple buy Facebook. That way, they're all in one place when we nuke them from orbit.

    --
    Funny may not give karma, but +5 Informative never made anyone snort coffee out their nose.
  5. simple... by syngularyx · · Score: 5, Insightful

    Usually Apple buys small, "cheap" and useful companies and Facebook doesn't belong to any of these categories.

  6. Re:Daydreaming by Trent+Hawkins · · Score: 4, Funny

    100 billion dollars [raise pinkie to lip]

  7. Shelf Life by Kenshin · · Score: 2, Interesting

    I don't think Jobs is dumb enough to buy Facebook.

    Right now it's the darling of the social internet, but a few years ago that title belonged to MySpace. Remember MySpace?

    These sites don't have a very long shelf life. They're popular for a few years, and then they die off when the next, newest popular social media site takes off.

    --

    Does it make you happy you're so strange?

    1. Re:Shelf Life by Jeff+DeMaagd · · Score: 2, Insightful

      While I agree with the concept, changes in social media dominance might not come so quickly.

      Before Google came along, a new search engine became dominant every few years. With Google, the situation seems to have stabilized, Bing took a bite, but they don't seem to be going further with the momentum.

      MySpace (2003) is only 1 year older than Facebook (2004). Friendster was founded in 2002, the early "baby" years were tumultuous, but the landscape seems to have matured such that significant changes are slower to come by. New features of upcoming sites can be co-opted before they threaten the big players, as you might have seen with Facebook taking on some Twitter-like notions, such as the feed.

  8. Maybe Facebook would get a real UI by jandrese · · Score: 4, Interesting

    So there are a million reasons this would be a terrible idea, but there is one potential benefit: Facebook could finally receive the badly needed usability revamp that it has needed for years now. If there's one company that knows how to make interfaces, it's Apple, and the confusing mess that is Facebook is long long overdue for a major reworking.

    --

    I read the internet for the articles.
    1. Re:Maybe Facebook would get a real UI by Anonymous Coward · · Score: 2, Interesting

      You are kidding right? I've been trying for years to figure out how to properly add new songs without duplicating anything to my iTunes collection that i didn't buy from iTunes. Wanna try and explain to my dad over the phone how to synchronize his itouch, I'll be glad to give you his number I can assure you he's pretty computer savoy and won't ask any stupid questions.

      Just because there is only one button that does anything in an Apple world doesn't mean they are good at making software. It simply means all they could make properly was one button sorta work like they think you should use it.

    2. Re:Maybe Facebook would get a real UI by Bogtha · · Score: 2, Interesting

      If there's one company that knows how to make interfaces, it's Apple

      Sadly, their expertise in software doesn't seem to extend to web interfaces. Their developer portal for iOS development is shockingly bad and I've run across a number of cross-browser problems and missing functionality. iTunes Connect is even worse - I reported a major data loss bug to them that was triggered by using tabs, and their solution was "don't use tabs". Quite honestly Facebook and Apple are right down there at joint bottom when it comes to buggy and just plain broken web apps. Words cannot express how dismal their efforts are. If they were ever to get together and have a web baby, the sun would explode and I would welcome the fiery oblivion.

      --
      Bogtha Bogtha Bogtha
  9. They could buy DELL by iinlane · · Score: 5, Funny

    Buy Dell and close it down. Just to make Michael Dell eat his words.

  10. Netscape, AOL, Facebook by Toe,+The · · Score: 5, Insightful

    Once upon a time, there was this amazing company called Netscape. It was so fantastic that this other company called AOL bought it for over $4 billion.

    Later on, there was this amazing company called AOL. It was so fantastic that this other company called Time Warner believed it was valued it at something like a quarter trillion dollars, so merged with it.

    Later on, there was this amazing company called Facebook...

    1. Re:Netscape, AOL, Facebook by Fantastic+Lad · · Score: 2, Funny

      Ha ha!

      Apparently one of Murdoch's serfs has mod points today.

      -FL

  11. Re:Daydreaming by lennier1 · · Score: 2, Funny

    Sharks included?

  12. Doubt it by macwhizkid · · Score: 4, Insightful

    Strategic partnership, sure, but outright purchase? No way. Sure, it's temping to consider the ways Facebook could interface with iOS, but Facebook is valued somewhere in the neighborhood of $30-35B, and Apple only has $50B cash on hand. Facebook is too expensive for what it is -- a neatly designed hack for people to make their own web pages and connect with others. The value of the company lies in the number of active accounts, not the technology itself. And for Apple, a technology company which already has an accomplished marketing department and more publicity than it can ever use, the purchase just doesn't have enough value.

    Besides, Facebook has already displaced Google in the areas the two compete in. There would be nothing to add to that particular rat race, but the danger that Google could focus on a single enemy instead of several. Yhe only reason to buy a company is to harness the potential innovation and future success when integrated with your own. Buying a fully-fledge corporation relying on something as fickle as consumer taste is a terrible idea.

  13. Why didn't I think of this? by MBCook · · Score: 4, Insightful

    It's ingenious! How could it not work?

    Just like when AOL bought Llamasoft. No, you know what would be a better example? When Fox bought MySpace. That worked out well, right?

    This is moronic. This is "I need column inches, and Apple has money and gets pageviews, and Facebook gets page views, so I'll write a column..." nonsense.

    What would Apple get out of this? A big messy architecture (in maintaining all those servers, integrating OS X with FB)? A giant target on it's back for even more privacy lawsuits? I don't see any value to Apple in buying Facebook. It would make a ton more sense to just buy up some good ISVs or more hardware companies to help design their products in house.

    --
    Comment forecast: Bits of genius surrounded by a sea of mediocrity.
  14. Re:Daydreaming by Cwix · · Score: 4, Funny

    I think Steve wont be interested unless they come pre-installed with the laser beams.

    --
    You are entitled to your own opinions, not your own facts.
  15. Facebook + Apple = ... by zooblethorpe · · Score: 5, Funny

    The new, improved! Fapple!

    Yah, I'd want a different social media website too. And a shower. Yech.

    --
    "What in the name of Fats Waller is that?"
    "A four-foot prune."
  16. Stretch that dollar. by LaminatorX · · Score: 4, Insightful

    They could take half of that cash and buy Yahoo, Adobe, and Novell. Why mess with Facebook?

    1. Re:Stretch that dollar. by Archangel+Michael · · Score: 3, Interesting

      Adobe makes some sense, but not really overall, too much on the PC and no niche for mass consumer sales.
      Yahoo doesn't make sense, unless Apple starts viewing itself like Google, and it shouldn't do that.
      Novell is the most interesting, if only so they can compete with Microsoft's AD. But again, that ultimately doesn't make sense.

      Apple's success of late has been in the consumer device market. Along those lines, buying Nintendo makes much much more sense. The Wii is a good Apple like product, simple device that is popular with all but the hardcore Xbox boys. Xbox and PS3 are owned by large corps and likely not on the market (assuming Nitendo is). Nintendo would make an awesome media server for a house. Hell with Netflix Channel now running it freakin feels like an iPhone.

      The only other thing I would think Apple would be aiming for would be content delivery channels (Cable/SatTV), or content that is delivered (Netflix).

      --
      Agent K: A *person* is smart. People are dumb, stupid, panicky animals, and you know it.
  17. facebook already past it's prime by papasui · · Score: 3, Insightful

    Both my wife and myself have deleted our facebook accounts. Last time I was in that situation it was with Myspace. Remember Myspace?

    1. Re:facebook already past it's prime by bill_mcgonigle · · Score: 4, Insightful

      Both my wife and myself have deleted our facebook accounts. Last time I was in that situation it was with Myspace. Remember Myspace?

      What would give you the idea that you and your wife are leading indicators rather than anomalous outliers?

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
  18. Re:The perfect investor would be... by Yvan256 · · Score: 3, Funny

    The Canadian Industry Association? What about them?

  19. Your data is safe with Apple by David+Gerard · · Score: 5, Funny

    Facebook staff have been amazed to discover that when Facebook passes users' complete details to application developers and advertisers, some of the partner companies might accidentally let slip the information in some manner.

    "We are appalled at this information leak," said Facebook founder Mark Zuckerberg as he took a break from his personal RSS feed of drunk women's tits posted to his service. "But I can assure you that we have sternly suggested to everyone involved that they take somewhat greater care not to get caught, and maintain a serious demeanor when rolling around in the great big pit filled with money in their basement."

    "I'm horrified and outraged," said office worker Brenda Busybody, 43 (IQ), "that stuff I put on the Internet is on the Internet. It violates everything I expect. I want privacy when I'm calling my boss a useless fuckstick to the entire world, all my coworkers and my boss himself. And when I'm playing a bit of FarmVille before we nick off down the pub."

    Privacy advocates are working on Diaspora, a security-enhanced social network so far populated by Linux users who cryptographically sign every update about which episode of Babylon 5 they just finished watching alone in their parents' basement. "START PGP KEY BLOCK!" said open source software advocate Hiram Nerdboy, 17. "WE WILL PROTECT YOUR FREEDOMS!" The next version of Diaspora will allow users to list more than three friends, should there be any demand whatsoever for such a feature.

    Facebook works on the now-standard "Web 2.0" business model: 1. Brutally sodomise the personal privacy of anyone who comes within a mile of your service and say "hey baby, I'm sorry" every time you're busted. 2. Sell ads.

    --
    http://rocknerd.co.uk
  20. If Apple bought Facebook by Rix · · Score: 5, Funny
    • You could only view it on Safari
    • Only iPhones would have a mobile client
    • You'd have to update your status through iTunes
    • It would cost $99/year
    • You could only access it through AT&T's ISP
    • If you switched computers, all your photos would have to be reuploaded
    • You'd have to sign an NDA
    1. Re:If Apple bought Facebook by Anonymous Coward · · Score: 2, Interesting

      Why is this modded as Funny? The gist of it is really the reason Apple would consider such a buy: To make it iPhone-only or at least a hell of a lot more iPhone-friendly then on Android.

      Seriously, mobile is the now and the future, most especially for social media. And the Android experiance is already leaps and bounds ahead of iPhone (even if sales data doesn't yet reflect it). If Apple doesn't find a huge stake to put into the heart of Android soon, there won't be Apple left.

      Mac - Windows 7 really and cheap hardware really does make buying a Mac a vanity option at best.
      iPod - Dedicated media players are dead, thanks to smart phones.
      iTouch/iPhone - Dead: Android blows them away already and the gap is getting larger every moment.
      iPad - Alive for now, but see above about Android blowing iOS away... A combination of Android being a better system and 7" tablets being a better form factor will equal the death of iPads.
      Apple TV - DOA, way too little way too late.

      Apple stock will continue to rise for a bit, but they're going to have to pull something ACTUALLY magical out of Steve Job's ass very soon or they will quickly be marginalized.

  21. Is Facebook for sale? by cyberidian · · Score: 3, Interesting

    Is Facebook even looking for a buyer? It hasnt even gone IPO yet because they want keep control of their vision. If that is the case, it doesnt make sense to sell it to Apple whatever they are offering. I think Apple buying Facebook would be a mistake for the users and would ruin the Facebook experience. I like that they are a privately held company and not IPO, and you got to be impresssed by a kid that figured out the entepreneurial game before 20. I think all these complaints about Facebook's privacy are greatly exaggerated. I mean to begin with, you don't have to post anything at all, and you can restrict your page to your friends. Also the complaints about the targeted ads are over the top. Aren't most users today already great at ignoring ads anyways? I can't remember a single ad on Facebook ever because I never even look at them even though I use the site daily. I think most of the "privacy" concerns are either from people overly concerned about their already non-existent privacy, or news and media agencies worried that Facebook style sites will eclipse their current media & news offering, or people, especially politicians, creating scare stories to frighten other people into thinking there is a problem that must be solved. Don't get me wrong, I strongly believe in developers understanding and implementing proper IT security in general, but seriously how many people have lost "private" information on Facebook that was not already public information on the Internet or in phone books. Perhaps a public "Don't be Stupid on the Internet" campaign is in order these days, but I don't think it is neccessary to attack Facebook with exaggerated accusations. The main reason that is happening is everyone is jealous of its success.

  22. Idle Speculation by FiloEleven · · Score: 3, Interesting

    This sort of idle speculation belongs in idle, don't you think?

    "There are some good reasons for Apple to buy Facebook. And lots of reasons not to. They probably won't, but, hey, you're reading this, aren't you?"

  23. I don't see it happening. by jcr · · Score: 3, Interesting

    Apple's biggest acquisition ever was buying NeXT for around $400M. Since then, the companies they've bought have been strategic additions that complemented existing lines of business. Acquiring a company is far more expensive than just the cash you fork over. There's the cost of integrating operations, the amount of time and attention required from the senior management, and of course the opportunity cost, because there are plenty of other things you could be doing with that money.

    -jcr

    --
    The only title of honor that a tyrant can grant is "Enemy of the State."
  24. Re:That's Would Be Too Bad by nyctopterus · · Score: 2, Informative

    Yes, I do realize that and, eight years ago, when I first tried iTunes, I did just that. My media collection was still borked and I had to clean i up manually. Then I tried getting iTunes to play anything other than it's own proprietary format and, back then, it wouldn't.

    See, dude, this is just a lie, which makes me think the rest of your post might be as well. iTunes has always played plain old MP3s, AIFFs, and WAVs, since it was introduced, and with plugins it will play OGG formats since at least 2003 (I have iTunes OGGs imported from then). There is NO SUCH THING as an iTunes proprietary format, certainly not in 2002. To top it off, there wasn't even a Windows version of iTunes until 2004, and it had WMA to AAC conversion. So I'm sorry, but I call bullshit on your story.