Should Wikipedia Just Accept Ads Already?
Hugh Pickens writes "Large images of Jimmy Wales have for weeks dominated each and every page on Wikipedia, making Wales arguably the single most visible individual on the planet. Now Molly McHugh writes that Wikipedia is once again pleading for user donations with banners across the top of its site with memos from purported authors and this week, Wales stepped up the shrillness of his rallying cry by adding the word 'Urgent' to his appeal. Wales attempted the same request for donations last year, and failed to meet the company's goal until Ebay founder Pierre Omidyar donated $2 million and Google stepped in with another $2 million gift to the foundation. This time around the foundation is approximately $7 million short of its 2010 fundraising goal, and Wikipedia analysts are saying the site would be better off with a marketing scheme as Alex Konanykhin of WikiExperts explains that the donations-only, no-commerce model restricts Wikipedia to relying exclusively on free volunteers, losing opportunities to involve qualified professionals who charge for their time in addition to the thirty staff members already on the Wikimedia payroll. 'Advertising is not cool. You're not as cool if you have advertising. But you know what else is not cool? Begging,' writes Jeff Otte. 'We do not care if there is advertising on Wikipedia, so long as it is not ridiculously invasive. So please, replace your sensitive mug with a Steak 'n' Shake ad or something, and start making advertisers pay for people to have stuff for free and not feel bad about it. It's the Internet's way.'"
Don't set up an admin system that shits all over people who disagree with you. Maybe then your appeal for donations would be considered by a larger number of people. I've been sending SomaFM at least $50 per year for most of this decade and even /. gets $5 from me every now and then. I bought one Wikipedia coaster set back in '03 before I discovered your incompetence and now I quickly close your 'appeals' without reading them. Some may consider that I'm being too picky, but when I saw that Barack Obama had less criticism on his page than Ghandi or Jesus Christ, I knew your system was still flawed, and the Climate Doctor debacle didn't work in your favor, either - and hey, that was, like, 12 months ago, and now you're running out of money - coincidence? Fix that shit and I'll kick down a Ben Franklin.
I once took an excursion to Reddit, and later HN. Unlimited up/down voting sucks when dealing with a hive-mind.
Isn't there a big empty space down the left side of most pages? What is the difference between it being blank or there being an advertisement there.
Replace Jimmy Wales with someone hot and you'll get many more donations.
That's the whole point.
It's the People's encyclopedia, not the elitists' encyclopedia. It is grown out of the generous volunteerism of billions, rather than those who are like Ebenezer Scrooge - only care about the money.
"I disapprove of what you say, but I will defend to the death your right to say it." - historian Evelyn Beatrice Hall
Wikipedia would have to pay a lot of people to edit it because a huge number of their volunteers would probably revolt and quit working on the site if there were ads on it.
They will end up with editorial control, and that would be a very bad thing. That's a big part of why our modern news media is so awful.
Maybe they could go to a model in which people could contribute resources to handle traffic load instead of directly contributing money? The big problem here is the raft of centralized servers and databases needed to keep Wikipedia fast and responsive.
Need a Python, C++, Unix, Linux develop
Look, PBS has ads now. They still require donations, but they have ads. Just keep the bar very high, and the disclosure very clear. Maybe you make it so that companies can advertise, but cannot advertise with any product specificity, and that all images must carry a small (a) sign to signify it's an ad? It's not impossible. Look, many companies advertise on PBS to improve their image. Wikipedia can position itself the same way... as an image builder. Just get past the begging though. It's old. If your idea is *that* good, you shouldn't have a problem getting ad money.
The conclusion presupposes three boxes, and I think you're artificially limiting your thinking by having those three boxes.
Need a Python, C++, Unix, Linux develop
Every year I used to donate what I could, £5, £10, or £15 but I got so pissed off with the deletionist attitude of the last year or two I just won't give anymore. I'm sick of remembering articles, going to check them and they're gone and yet stupid shit like "List of Catgirls" manages to stay.
The most annoying thing with deletionist attitudes is that it doesn't even make sense. The less popular an article is the less resources i.e. bandwith it uses
I was just telling my friend the other day - a giant picture of Jimmy or 'random blogger' is pretty much the same as an advertisment.
If they put ads, they should do them themselves (no giving it out to other companies who will track me) - and they should instead sell spaces in articles. So you look up "mopping" and you get an ad of a mopping company.
There is information.
Then there is commerce.
Whenever commerce touches information, information has a way of getting warped.
It's really as simple as that.
intellectual property law is philosophically incoherent. it is your moral duty to ignore it or sabotage it
As much traffic as Wikipedia enjoys, it seems they could have a single large advertiser / benefactor that could be promoted in a subtle, unobtrusive manner because their "ad" would be visible on every page. To me that would be preferable to context sensitive ads (Google adwords type stuff) or rotating ads which have to scream for attention and thus are a constant distraction.
PBS and other non-profit entities have been able to do similar "advertising" in a very tasteful manner for many decades (between programming - "the following is made possible by donations from..."). That seems most fitting for Wikipedia as well, which is different than flat-out commercial advertising.
Better known as 318230.
I thought about donating some money. I use wikipedia pretty regularly and I'd like to support it. The only problem is I don't think they need any money. Their financial statements are available and it looks like they've got enough cash on hand to run for the year without any more donations. I don't see the need to add to their cushion.
How about ads on the main page. Ads for free use and no ads if you donate. Ads shouldn't be related to the page you are viewing.
Sell books.
No seriously -- have an Amazon referral account for Wikipedia. Let users link articles to books on Amazon with more information. Link every footnote to a book to a "buy now" button. It's value-added, not random advertising, and Wikipedia would get a cut. In return for all the traffic, have Amazon serve the site for free. Then the only money needed is for the salaries of the full-time staff, which the book sales would cover.
Since there aren't ads everywhere, you can even continue asking for donations with a straight face.
Another snippet from the summary:
> failed to meet the company's goal until
Until. So, they *did* meet their goals. What are you complaining about??
(This is just the stupidity from the summary. There's nothing there to suggest it would be worth clicking through to the actual articles.)
Expert in software patents or patent law? Contribute to the ESP wiki!
How about a hybrid? Sell ads, but offset with user donations. As the user donation pool grows, the amount of advertising available, goes down.
Similar to what WBUR does. They schedule a week long fundraiser with a goal. Then before the fundraiser they start telling people "the fund raiser ends when we reach our goal".... now they are starting to even let people donate towards that goal before the fundraiser starts!
Ever since they staryed doing this, maybe 2 years ago? The fundraisers have been... reaching their goals and getting shorter! I think, at this point, they have nearly cut them in half!
Could create paid subscriptions with a value add. Maybe some new features that are a bit server intensive or require storage... like letting you keep a set of private annotations on pages, or a real time chat feature.
Look at OKCupid. There are many "A-List" members, even though the majority, and indeed the most important basic functions of the site, are all available for free.
-Steve
"I opened my eyes, and everything went dark again"
1. Take ads. Lots of ads.
2. Hire real experts, real writers, professional editors. Toss the agenda-driven wankers and college kids.
3. Regain Credibility.
4. Profit!
But we use Wikipedia so we don't have to read books.
A personal appeal to Wikipedia Founder Jimmy Wales (Dear Jimmy: fuck off.)
Also, was I the only one to notice that Jimbo is calling himself the Founder (ie not Co-Founder) in his Personal / Urgent appeals?
The English word fart is one of the oldest words in the English vocabulary.
Wikipedia's bias issues are deeply rooted in its structure, as noted elsewhere. I find it very hard to believe that being ad-free makes Wikipedia neutral; in fact, it's not neutral, especially with regard to controversial issues, and these political issues dwarf the potential ad ones.
Surely the sort of oversight and openness needed to correct the editorial problems could target ad revenue as well. I'm afraid a donation model -- which I call a "tax on the nice" -- penalizes people of good intentions (over the 99% who grab freebies and run) and doesn't provide reliable revenue. Wikipedia has proven its point that it can be a critical resource -- if one is researching ball bearings and not some politician. Wikipedia deserves our investment.
Now if Wikipedia is going to start tracking which articles I read, screw them. :) Again: Transparency, accountability. I don't think they're there yet, funding or no.
The same problem exists with the donations model. How do you know that large donors are not affecting the content? For that matter how do you know that the money they are asking for is even needed? Maybe they received enough already to run the site for a while and now they are pocketing the rest. The trust issue doesn't magically appear only when there is a for-profit (gasp) company involved, in an actual commercial transaction, free from "we do it for the people" bullshit. It exists all the time as long as there are human beings involved.
Negative moral value of force outweighs the positive value of good intentions.
I think a lot of people have grown annoyed with Jimbo Wales over the years, myself included, over his reactionary tendency toward censorship. All it takes is for one semi-famous person to criticize some aspect of Wikipedia, be it drugs, sex, or religion, and Jimbo would go in and radically truncate a bunch of pages. Nevermind that he was redacting factual information, he just wanted to "save face". Quality of information seemed to matter less than it's potential for scandal, which is a fantastic way to piss off the liberal-leaning intellectual elite (and by liberal I don't mean the imbecilic U.S. political label).
From day one, he's treated Wikipedia like his own politically-correct version of the truth, alienating countless key supporters in the process. Take him off those freakin ads and maybe, in a few years, people will forget that this megalomaniac took a big crap all over their masterfully crafted articles.
-Billco, Fnarg.com
Commerce is not the only thing that can warp information. It can also be warped by individuals willing to spend their time pushing their own opinions, and excluding others.
Wikipedia editing has become increasingly bureaucratic and exclusive, which IMO is one reason that they are having trouble raising money. Personally, I'm not going to give to Wikipedia as it exists now: the personal playground of Jimmy Wales and his anointed administrative minions.
Wikipedia is already serving ads--they feature Jimmy's puppy-dog eyes begging for money. Broadening the ad base would do a lot to make the organization grow up and break out of the near-cult it has become.
Build a man a fire, he's warm for one night. Set him on fire, and he's warm for the rest of his life.
You want to see what Wikipedia will look like if they start accepting advertising and basing their revenue model on that? Go to about.com. No Thanks,I like Wikipedia just the way it is.
... honestly and completely reveals his salary, other compensations, and expenses. Non-profits are supposed to report expenses but his are hidden in vague, general categories.
P.S. I posted a similar message on Huffington Post and they deleted it.
Okay, I get that Wikipedia doesn't run for free. But plastering a big picture of "Jimbo" at the top of every page is precisely the wrong way to go about it. If I'm going to donate money, it won't be because Jimmy Whales himself asked, it'll be because Wikipedia is a mostly-reliable resource of knowledge.
This should have been a "We, Wikipedia, need money" campaign, not a "I, Jimmy Whales, want you to give money to Wikipedia" campaign. And showcasing the unpaid contributors doesn't make me want to give money either. Personal appeals for money work if the person is a celebrity, and they don't actually run, or work for, the charity they want you to support. Otherwise, stick to appealing to ideas, principles, and projects, and leave the individual out of it.
Wikipedia occasionally makes unlicensed use of copyrighted works under fair use (17 USC 107), such as using an image that identifies the subject of the article if the subject is a non-free work of authorship. A use is more likely to be considered a fair use if it is non-commercial, and if there's no ad, Wikipedia qualifies as "non-commercial".
Look, PBS has ads now.
PBS uses underwriting, which is a rather limited form of advertising. Non-commercial television and radio stations are limited to giving sponsors underwriting spots in the U.S. You can call them "ads", but they really aren't as obnoxious (although some I've seen recently push the distinction to the limit), and they only appear at the beginning and end of a program.
Wikipedia's article on underwriting is okay, but not really good. The PBS information is clipped from elsewhere, and there is no mention of specific restrictions for non-commercial radio.
In any case, I just donated $35, seeing as how the plea is now urgent. Personally, I usually ignore the banners when I see them, as I assume a lot of people are donating to Wikipedia as something that is of interest to everyone. I generally make my donations to organizations that serve niche interests that don't see as much traffic. A lot of people probably take the same approach. If Wikipedia really needs the money, I hope they have a plan to make it quite clear to these people. This /. article did the trick for me.
Link every footnote to a book to a "buy now" button.
This would have unfortunate consequences for citation spamming.
But overall I really like the idea. I think you have to charge for the links, as well as take a cut via Amazon. Wikipedia creates a paid placement box on every article, full disclosure, with a max of three books in it, and auction the locations at runtime, adwords style. Desirable articles (Argentina tourism) would have an arms race to keep Lonely Planet on top, while the rest will take smaller cuts across the VERY long tail of Wikipedia traffic.
We do not like what you wrote about us concerning the latest events. Edit it or we take away your site in 20 minutes.
Signed:
Amazon Management
(19 minutes and counting)
Don't fight for your country, if your country does not fight for you.
The donation system isn't working out because it's not INTEGRATED with the Wikipedia workflow. What is it with the pleading picture that pops up everyone once in a while? How stupid can you get? Just give users the opportunity to become "paying members" while they are going about their normal business. Put a link for "become a paying member (it's cheap!)" at the header of every edit page. Make the cost small, like $5/month, and automatically recurring. You wouldn't need to offer any privileges to being a paid member other than allowing users to show it in their status. I bet you nearly every single one of those 1%'ers that do most of the work would member up, and many more besides.
Terrible idea. If Wikipedia starts running ads, the better volunteers will quit. Who wants to work for someone else for free?
Look what happened to Wikia. It was supposed to be the commercial version of Wikipedia, with ads. So what's on Wikia? The Star [Trek|Wars|Gate|Craft] wikis. The "Cocktails" wiki. The travel wiki. The coffee wiki. Wikia does junk culture. Nobody serious goes there, and it doesn't make much money.
Wales thought he could take the Wikipedia concept and monetize it. He was very wrong. He thought he'd get a private jet out of the deal. He was wrong. He thought that Wikia Search would rival Google. That shut down in 2009.
Everybody else who's tried to monetize this idea has failed, too. Citizendium, Google Knol - all flops.
It takes an incredible amount of volunteer effort and organization to keep Wikipedia from turning into junk. Lose those volunteers and you're toast.
Instead, Wikipedia is outsourcing the book selling. I don't know what financial arrangements are currently being made between PediaPress and the Wikimedia Foundation, but there has been some arrangement which has been made and it is at the moment an exclusive arrangement so far as publishing a "book" containing Wikipedia content in a book form (and they are also doing this with the other Wikimedia sister projects as well).
I do think that some kind of more formalized book preparing volunteer group could be organized to separate out the spam from the quality materials on Wikipedia and to prepare what I think would be a high quality book of Wikimedia material... where the results would be to have something of a "product" that people would be willing to buy. Publishing content is much more than simply throwing some random text on a web page and throwing on a picture or two. You may even need a professional coordinator or two for the effort, but the main end-task would be to set up something that would be of comparable quality to something like say the CRC handbook or some other non-fiction reference guide.
My largest problem with trying to get an effort like this going has been trying to find a proper forum to present my ideas. I've tried to propose this idea on the Wikimedia Meta website and the Wikimedia Foundation mailing list, but those who happen to be regular readers of those forums are not really interested in being involved at that level. The Wikipedia Village Pump has also similarly fallen flat with any sort of response to setting something like this up. I know that efforts like Distributed Proofreaders exist that are somewhat similar and seem to bring in people with talent and abilities to do the "post-editing" document preparation that would be needed to turn quality Wikipedia articles or featured Wikibooks into a finished book, but I haven't been able to figure out how to do that either.
Another issue is that there seems to be a group that wants to automate the process of creating books entirely. While I applaud that effort so far as something is better than nothing at all, I think something is missing when the whole process is automated. The books I see are certainly of inferior quality to books which are hand-made with a little extra TLC which has been put forward into its preparation... and I've seen some amazing quality books based upon Wikimedia project content which has been put together. The question is how to set that up, and for those parts that could use some assistance through automation perhaps could be used but also there should be the ability to "step in" and tweak that automation as well to refine the process and make it better.
On the whole, I do think this is a missed opportunity for the Wikimedia Foundation.
Do you think Amazon would be happy about an article like this?
Problem is, when you get a big sponsor you lose some independency. You lose credibility. Random ads showing up on the pages? Fine. One big company that has the power to shut down the entire site? Maybe not a very good idea.
A conflict of interest is bad not only because what could happen, but because of what you suspect could happen. Maybe Amazon would tolerate the negative article, but let's say it got changed or removed for some reason. It could be perfectly legit, but everyone would suspect Amazon had something to do with it, so Wikipedia would lose credibility.
I think if Wikipedia decides to do ads, it needs to do it in a way that doesn't in any way compromise the integrity of the articles.
Why not take ads that only appear to the freeloaders? If you get a paying subscription or donate, they can set it up so you won't see the ads.
Oh, yeah! Wise guy, huh? Woob woob woob woob! Nyuk! Nyuk!
There's a whole corner of Wikipedia, a science subject, that owes almost its entire existence to over 20,000 of my edits contributed over a 3-year period. I learned a lot during that time, which I think is reflected in the quality of the articles I worked on, but sadly Wikipedia did not. In the end I was spending way too much of my time defending the way those articles were written from complete debutantes who had less of an idea what they were doing than when I started. I felt like a blade of grass in somebody's lawn: wanting to grow higher, but regularly being cut back down to size.
I suppose one of my main problems was that there has always been considerable public interest in the subject I was writing about, but at the same time there has always existed a lot of fear and misunderstanding. Consequently, after I had carefully researched the subject of each page, filling it with facts and tagging every sentence and paragraph with one or more references, others would often come by and, totally unimpeded by any knowledge of the subject, just start making changes as they saw fit. I could argue with them, typically regarding the quality of their sources, but they were often stubborn and refused to understand. I could point out that they were not following Wikipedia's own guidelines, but they didn't see it that way. The administrators and arbitrators didn't have any knowledge of the subject either and figured we just had to remain civil and reach a consensus.
It's been almost two years since I stopped contributing and many of the articles I worked so hard on are now steadily decaying, reflecting less fact and more public ignorance. The admins should be looking for better ways to preserve good edits and prevent bad ones. However, not only does Wikipedia lack an effective mechanism to counter quality deterioration, they aren't even looking for one. The current approach was probably more correct five or six years ago, when any information was better than no information, but now they need a new strategy, or else they stand to lose as much as they gain.
Oh, I still visit the site often enough, as most of us probably do, but as a result of my experience I no longer have the respect for Wikipedia that I once did. If Jimbo thinks advertising on Wikipedia's pages would be degrading, I don't see how that would be worse than the way the project is currently being managed. So go ahead, rent out some banner space; it won't make a difference to me anyway.
I might've been looking at the 08-09 annual report, that's all they've got up: http://wikimediafoundation.org/wiki/Annual_Report But saying they need $16M urgently, when their expenses were only $5.6M in 08-09 seems sketchy.
Sort of like the Maxwell House "brew some good" ads. Which don't really advertise coffee, they just show a can of coffee with a backdrop of some charitable work that the company donated to going on in the background. I'm sure the cost of airing the ad exceeds the cost of the charitable work by a huge amount, but at least they're doing something. There's plenty of other ads like that airing on TV right now with the same theme.
I'd say let companies do the same sort of thing with Wikipedia. If a company donates above a certain minimum amount, let them have an unobtrusive ad display every so often where they can brag about donating to the site. Let them show a cup of coffee, box of KD, a server rack or whatever the company's product is, let them make a small reference to their product, etc... but the main theme of the ad has to be "We donated to this place.". Clicking on their ad wouldn't bring them to their site, it'll bring them to a page within Wikipedia which has more information about the donation(s) they've made.
If I logged in and saw a small "Wikipedia runs on Dunkin' - Proud supporter of this site." image in the upper right corner of the screen, I'd honestly be pleased to see that - while I've never donated to Wikipedia, and feel somewhat ashamed about it because I do spend a fair bit of time on there, I've got huge respect for people and companies that do. And unlike the aforementioned Maxwell House ad, 100% of their advertising cost goes to Wikipedia. Can't knock that.
But if I saw a "Announcing the new MochaLatteChocoChino from Dunkin Donuts!" image in the middle of the screen, halfway through an article, I'd be seriously pissed off at that.
Its unclear as to whether letting google or some other third party feed ads is more or less warping than politics or bias.
The question is irrelevant, since adding commercial bias through ad-dependence wouldn't eliminate personal bias unless it also involved eliminating community editing completely. So it doesn't matter if advertising is, on its own, more distorting than the existing sources of distortion, since advertising adds to, rather than replacing, those sources.
The problem with your argument is that politics, bias and advertising are not equivalents. Politics and bias can not save wikipedia but advertising may. If wikipedia fails no good is served. In its failure it would not even achieve a philosophical victory given that it is already tainted. Its a negative/negative decision. The lesser negative of an incremental and possibly inconsequential(*) tainting versus the far greater negative of complete failure.
(*) Ads are not negotiated or served directly by wikipedia. A third party aggregates and serves targeted ads. Google for example, an organization that already has an influence on wikipedia via its multi-million dollar donations.