Microsoft Said To Limit Device Makers' Partners
An anonymous reader writes "Microsoft Corp. (MSFT) has asked chipmakers that want to use the next version of Windows for tablets to work with no more than one computer manufacturer."
The article also said, "Seeking to limit variations may help Microsoft speed the delivery of new Windows tablets by keeping tighter control over partners and accelerating development and testing. Though the program isn't mandatory, the restrictions may impede chip- and computer makers from building a variety of Windows-based models to vie with Apple Inc. (AAPL)'s iPad... In past versions of Windows software, chipmakers could work with multiple computer manufacturers. "
Microsoft wants to be more like Apple. Eh...
For justice, we must go to Don Corleone
So a cheap tablet PC running Windows is like eating at Yoshinoya on coupon day?
This reminds me of standard oil making deals with railroads, to not carry oil for companies that competed with standard oil, or to charge those other companies much more.
As I understand it, these actions by the old robber barons brought about the Clayton Act, and the Sherman Act.
So why are the new robber barons allowed to get away with such abusive, anti-competitive actions?
Limiting hardware and exercising very stringent control has worked for Microsoft so well with Windows Phone 7 and was obviously the reason their OSes didn't sell.
The reason DOS and later Windows took off was exactly that every Tom, Dick and Harry from the shadiest backroom company could slap together something to sell. Many of those things didn't sell, many of them were and maybe still are atrocious piece of kit. But they simply swamped the market, drove prices to rock bottom and made MSFT's software have 90%+ marketshare, made the current and former CEOs of Microsoft multibillionaires, etc. Additionally they drove Apple nearly to extinction since they just couldn't compete with true mass production.
But this time around everything is different. Learning from Apple means more profit and success!
I can only imagine that their goal is to limit the variety of tablets on the market in a vain attempt to make their partners design a few high quality devices. At this point, what Microsoft should be worried about is making sure that .NET and their other tools work exceedingly well on those ARM processors so that developers won't end up pulling out their hair trying to maintain compatibility.
They've been doing this sort of thing with hardware vendors for quite a while. Nothing new here. Move along...
XML is like violence. If it doesn't solve your problem, you're not using enough of it. --AC
It seems Microsoft is jealous of Apple's ability to get people to accept heavy restrictions on mobile devices, and is attempting to enforce the same thing by leveraging their monopoly on Windows.
Sadly, now is better than ever for vendors to give Microsoft the finger and go for other options yet we probably won't see it happen. Precisely because Microsoft is still, ten years later, a monopoly that can crush a vendor if they don't do what Microsoft says.
I dunno, but I think they are trying to do the right thing anyway.
One of WinTel's biggest problems is its diversity. Developers do not follow the rules and worse, they make up their own rules. And with the diversity of hardware out there, the problem becomes even more complex. (No such thing as an IBM compatible any longer is there?)
As this new market is being entered, controlling the target playing field is to Microsoft's advantage enabling them to increase the quality of the user experience. (And actually, it will help Android too as undoubtedly people will want to put Android on their over-powered tablet devices and with less variation in hardware, there will be fewer obstacles to overcome.)
Do I get this right? We are stuck with e.g. TI cortex for 10 years and companys will only increase the MHz. In 20 years we will see the first improvement in chipsets etc.
I understand why they want to do it. I think that limiting the vendor list to one is a sure death to the product. I think having one vendor will certainly streamline operations and allow for a more vertical integration of the product line but will the practice will severely limit the design innovation necessary to develop the next generation of products. The product that would be necessary to provide a replacement for income to its aging cash revenue producers namely the desktop and the office productivity products. I would expect they are looking at the success of iPhone the way it structured with its seamless vertical integration and content experience. Another model would be the game console and set tops. I am not certain this is a good strategy but it certainly signals that Microsoft is willing to reinvent itself to thrive in the new mobile market.
While I do prefer to buy Android devices from well known companies so that I can be more sure of quality and software updates (so far Dell and Motorola), if Android weren't open then the same thing would happen with Android as with Apple devices: over-priced, over-controlled, under featured. I'm not going to buy a device where the software I can install is censored (even in cases where Android pulls apps from the official market, you can still get them direct from the author's websites). I'm also not going to buy a device that will not let me expand the storage. This is becoming less relevant as more and more content can be streamed directly, but we're not there yet.
which is totally what she said
Mc Donalds but with more McNasty in it.
Alienware? Seriously? Not only are those things bulky and ugly as hell, they're also terrible, terrible laptops. The high-powered ones have a battery life measured in seconds of full use. The low-powered ones are weak and incredibly overpriced.
There are plenty of good laptop manufacturers. I prefer Asus - a $1100 laptop has lasted me two years. I had one hard disk failure - I was able to back up all my data, send it in under warranty, and get it fixed, no questions asked. It looks pretty good, doesn't weigh too much, and balances a respectable amount of power (Core 2 Duo and GeForce 9600 - not top-of-the-line, but it still works fine even on newer games) with an OK battery life (~100 minutes, on a poorly-cared-for two-year-old battery).
Alienware is junk. On their high-end rigs, they charge a huge amount for what ends up being mediocre machines. On the low end, they do the same, but with less glowing LEDs everywhere. There's a reason most gamers view anyone using an Alienware as a poser - anyone with actual experience, even FPS-obsessed teenagers, can find or build better computers at a fraction of the cost.
With MS releasing WinArm into the wilds in may just be that they are creating some rules about where to use ARM (tablets) and where to use x86 (everything else) so it doesn't just confuse and alienate the consumer.
When I worked at Cisco we had to have explicit signoff from an Executive VP to single source any component due to the risks involved. The supplier might have yield problems, they might have a plant get hit by an earthquake, they might discontinue the product, they might feel they can arbitrarily increase unit prices because they know we are single sourced, etc. To have a third party force that kind of risk on my company would really piss me off if I was an executive in charge of such a project.
There are 4 boxes to use in the defense of liberty: soap, ballot, jury, ammo. Use in that order. Starting now.
Comment removed based on user account deletion
"The reason DOS and later Windows took off was exactly that every Tom, Dick and Harry from the shadiest backroom company could slap together something to sell", klingens
No the reason DOS took off was that Microsoft bought DOS from the Seattle Computer Products and licensed it to IBM for use in the IBM Personal Computer. It also helped the reputatiion of Microsoft having the IBM Logo on the box. Later on when third party companies discovered how to cleanroom the BIOS, they manufactured IBM compatibles at a fraction of the cost of the real thing. Microsoft was more than happy to license DOS to them. Years layer IBM is no longer in the Personal Computer business.
Anybody read the story and is confused by this restriction? The reason I am confused is that normally the chipmakers are not the ones driving the integration of devices. The device manufacturers like Acer, Apple, Samsung, etc are the ones that pick and integrate the hardware and software. The chipmakers may work with the device makers but they ultimately are not in charge and possibly don't care. The chipmakers care mostly about selling as many chips as possible to as many device makers. Even Samsung sells chips to companies that compete with Samsung's devices. Anybody understand this better than I do?
Well, there's spam egg sausage and spam, that's not got much spam in it.
"So it looks like Android with it's open and diverse platform is a rousing success with market penetration the envy of all. But we're the best, we're Microsoft and if that puny Apple can do it with a locked down, narrowly focused platform then we definitely will. Now about this crazy talk of me stepping down..."
Two of my imaginary friends reproduced once
Every time Windows 8 is mentioned, it's about running it on ARM-powered tablets. Is Windows 8 a tablet-only operating system? Or is it also for use on desktop PC's? I don't get it.
If Windows 8 is also for desktop PC's, then Windows 7's lifetime was awfully short, as Windows 8 is due for release in 2012 as far as I know. It's very possible that by that time, Windows XP's market share is still larger than that of Windows 7 (as it is currently about 2:1 for XP vs W7, with XP's market share just above 50% and W7 around 25% and Vista remaining at about 10%). Is it really wise to release yet another desktop OS, when neither one of the two previously released systems really caught on yet?
And if Windows 8 isn't a replacement for Windows 7 on the desktop, and merely an operating system for tablets, then why is it called Windows 8? Doesn't that make it seem the desktop is lagging behind compared to the tablet? And besides, if it really only is an OS for tablets, why not put that in the name, equal to Windows Mobile and now Windows Phone? Wouldn't "Windows Tablet" make a lot more sense in that case? Windows 8 as a name suggests it's a continuation of Windows 7, which doesn't make any sense at all if it's in fact a new OS for tablet computers.
All and all I'm completely confused on what Microsoft is planning to do with Windows and Wikipedia doesn't really help. Anyone here who knows more about it?
Pretty good is actually pretty bad.
Apple went it alone, and while they've had their share of heartache, they eventually built the shining behemoth they are today.
Microsoft never did that. *IBM* built their market, and Microsoft rode in on the coattails. (See the history of PC-DOS vs MS-DOS.) They certainly took advantage, but *THEY* did not build the market, IBM did.
As far as I can tell, they've NEVER built ANY market. They've always come in as a Johnny-Come-Lately. The 900 lb gorilla J-C-L, but never-the-less, not the innovator.
In the past few years it seems their entire business plan could be summed up simply as "Whatever Google is doing, plus Windows and Office".
Their stock has floundered under the leadership, or lack thereof, of Steve "Monkey Boy" Ballmer. They need a new direction, and since all they know how to do is emulate, they might as well emulate the most successful company they can find.
Learning HOW to think is more important than learning WHAT to think.
Hey as long as MSFT keep this "idea" to tablets I'm fine and dandy with it, but they can fuck right off if they try to lock down the X86 desktop and laptop market. IMHO what has made PCs so great is that anybody can find something they can afford, you can DIY or go whitebox or find a sale, there is a niche for everybody.
I know old Ballmer has a hardon for the other Steve (I still think the MSFT Gates borg should be replaced with Ballmer in a beanie with his tongue out and "I heart Apple!" written on the beanie) and cutting down version on the tablet will let them get it out the door quicker, but the last thing we need is the PC landscape to be as locked down as Apple, with only a small handful of models to choose from.
Of course on the other hand if Ballmer really does get THAT stupid then we might actually see some serious R&D spent on Linux on the desktop as those companies that don't want to limit themselves to only a couple of models try to make Linux more user friendly.
Frankly I don't even get WTF MSFT is thinking ATM anyway, I mean Windows on ARM? WTF? Yeah I could see Win 8 on one of those new ULV AMD APUs, with the nice Radeon chips and dual cores, but ARM? The whole selling point of Windows is third party programs, 99% of which don't work on ARM! WTF is Ballmer thinking? Does he think people will pay the MSFT tax just to stare at the desktop? Maybe use WMP? Give me a break! If all my third party Windows programs don't work then WTF do I need Windows for when I could go Android or iOS?
ACs don't waste your time replying, your posts are never seen by me.
Decaf.
Just sayin.
deleting the extra space after periods so i can stay relevant, yeah.
In most free markets cheap and good enough eventually overtakes state of the art. Apple fanboys need to realize
not everyone shares their priorities and not everyone has $1000 for a laptop.
harking back to the good old DOS, plenty of apps were accessing the BIOS, OS, or the hardware (video, I/O ...) directly. There were no real UI norms: I remember thinking CUA (IBM's Common User Access) was quite cool: yeah for standardizing menus and menu access (Alt-F...), with Ctrl for shortcuts, F1 for help.
Apart from those internals, interfaces were totally different company from company, even app from app. There were no "Microsoft Design Guidelines" the way Apple had theirs. And hardware support was wide, rather than targeted. Installing a new card, or even just buying a new PC, could be stressful (remember the quasi-compatible Amstrad PCs in Europe ?).
So I guess it cuts both ways: strictly controlling the hardware, OS, and software does limit flexibility and openness, but it also simplifies hardware support, makes skills more transferable... My take is it's a good move, and MS should go all the way and just make their own devices, the way they make their xboxes.
The Cloud - because you don't care if your apps and data are up in the air.
It will be interesting to see how MS do in a market where there is no lockin to office/exchange and where there are already successful competitors in the marketplace shipping very good products.
This could be one of the few times where MS have to compete on their own merits rather than their usual practice of havings Windows as the centre of everything.
What will happen is people will buy ARM-based Windows 8 tablets and find most applications for Windows 8 won't actually run because they are Intel binaries
And half the Xbox library doesn't run on Xbox 360. And Windows 3.1 apps don't run on Windows Vista 64-bit or Windows 7 Starter or Home Premium 64-bit. (I haven't had a chance to try them in Windows XP Mode on Windows 7 Professional.)
and most apps for Windows aren't .NET
Yet. If Windows 8 is really intended to unify Windows NT and Windows Phone, then perhaps Microsoft will require all apps carrying a "designed for Windows 8" logo to be rewritten for Silverlight or XNA, just like it already requires of all apps for Windows Phone 7 or Xbox Live Indie Games.
Now two eyes scanned the horizon for the tiny penguin fighters.
Apple's monosystem helps Apple because it keeps their support options limited, rules out funky hardware and mysterious interactions between odd combinations of hardware and software. Their software can be exquisitely tailored to very specific hardware.
But the only way this could help Microsoft would be for Microsoft to design very specific hardware. The fact that they have multiple hardware vendors who are not under their control means this business model won't help them. You might extrapolate and say it would help the individual hardware vendors, but it won't, because they have no control over Microsoft's software.
There's also a very simple rule for things like this. If you have to dictate unpopular terms to companies where there is sufficient competition for the companies to make intelligent decisions on their own, because their very survival is at stake, then your dictated terms are NOT in the best interest of said companies. The same rule applies to people, too, with s/survival/happiness/g. If Microsoft feels the need to pressure these companies against their better judgement, Microsoft is doing something wrong, which is their usual modus operandi: when in doubt, be arrogant and stupid.
Infuriate left and right
The 900 lb gorilla Journal of Cosmetic & Laser Therapy?!
MS got into anti-trust trouble the first time because the court was willing to accept that "desktop computer operating systems" was a market that could be considered in isolation. At the time, many legal scholars were surprised that the court accepted that argument. Once the court took that position, though, MS was sufficiently dominant in that market that some of their behaviors were no longer acceptable. That is, having a dominant position is not illegal, and product-tying by itself is not illegal, but the combination of a sufficiently dominant position and product tying is illegal. Given the current situation, I see no way they can get into anti-trust problems over tablet operating systems.
If I were going to make up a conspiracy theory over this, it would be that MS has reconsidered their decision about the Courier, and wants a unique vertically integrated product. By imposing this restriction— which no sane chip vendor is likely to accept— MS insures that no other tablet will be running the MS tablet OS. I think there's a corporate tablet market that MS would be uniquely positioned to service.
And half the Xbox library doesn't run on Xbox 360.
Yeah, that'll work. 'I bought this Windows game and it won't run on my tablet 'Look on the back of the box, does it say it's designed for Windows 8? No, see, it won't work.' 'But it's Windows, why won't it work?'.
Microsoft has already crossed that proverbial bridge: "But it's Xbox; why won't it work?"