IBM Watson To Replace Salespeople and Cold-Callers
An anonymous reader writes "After conquering Jeopardy! and making inroads into the diagnosis of medical maladies, IBM's next application for Watson is improving sales and customer support. Companies will be able to simply fill Watson (or rather, DeepQA) with domain-specific information about products and services, and sit back as it uses its natural language processing skills to answer the queries of potential customers. The potential benefits are huge. Watson could either augment existing sales and support teams, or replace them entirely. Also, in a beautiful and self-fulfilling twist, the first application of this re-purposed Watson will be be internally, at IBM, to help sell more IBM Watsons to other companies."
Mark my words, this will kill the economy, just like ATMs did.
If thou see a fair woman pay court to her, for thus thou wilt obtain love
Now voice-response menu systems are artificially intelligent. This is not an improvement.
Welcome to the Panopticon. Used to be a prison, now it's your home.
If it doesn't work, they won't sell any.
People love those automated voice systems at banks and other institutions, right?
No, wait. They fucking hate them because they're universally horrible.
Great. Machines selling machines. What's next? Machines voting for machines?
/this post tainted by Hollywood
The only reason I don't hang up right away on sales/survey calls is because deep down I don't like being rude, even to strangers. The minute I hear a machine or recording I hang up, though. For support, if I can't talk to a human that speaks the same language as I do within a reasonable time frame, I don't use the service. Replace humans at your peril.
i for one welcome our new salesperson overlord.
Pretty cool. Now if these DeepQA continue to learn and integrate information acquired from callers, all we need is to bombard it with 4chan style idiocy of Cleverbot proportions, just to see how it handles that! Hehehehe.
how is babby formed?
Will I be able to connect it to my personal automated salesbot listener, and let them discuss the advantages of the new and improved washing machine until they run out of memory?
Now those jobs stolen by Indians can be given back to Americans! (American robots, but hey.)
If you can read this, I forgot to post anonymously.
Watson can't help you if you cut straight to the human. If they're offshore, the only thing this does is make it easier to justify people who know not your accent, language, or problem.
Twitter supports and protects racists - by smearing their critics with the "Hate Speech" label.
Customer: Can you tell me the location of your office in the United States?
Watson: Toronto?????
Life is like a web application. Sometime you need cookies just to get by.
(drum fill) REAL sales droids. All you ever wanted. Yuck.
CC.
TaijiQuan (Huang, 5 loosenings)
As someone who has worked in sales most of my life and managed sales support teams I see one flaw in the plan. Watson is logical. People are not. Anyone in sales knows the vast ocean of illogical reasoning that comes spewing from peoples mouths during the sales process. Anyone in IT has their favorite stories of dealing with people who either are clueless or just temporally insane at that moment.
Deploy the counter-Watsons to talk to the sales-Watsons. Only then will Watson learn that the only winning move is not to play.
Let's set so double the killer delete select all."
Now searching.
"The best way to commit a double homicide would be to..."
I get pissed off when I call and get an IVR system. Do you think I'm even going to give you the time of day if you replace a sales person with this? I can't think of a better way to chase away your customers than to show that you are genuinely not interested in talking to them.
If they can give it an Indian accent, it will hurt the call centers most of all.
I'll have it answer for bill collectors and telemarketers!
"Your computer vs mine, and I suck less at building them!"
But clearly you have something better to say...
If you can't take the time to talk to me about your product then I'll be stuffed if I'm going to take the time to be interested in it.
A well constructed domain specific support automaton would be more useful than the current crop of script drones *IF* they allow real data. Instead, you won't be allowed to hear about known problems, even if there is a fix available. Clueless execs would frown on divulging information that made the company look anything less than perfect. Maybe if you navigate the tier 2 computer long enough, you will be transferred to a tier 1 computer to be told to turn your product off an on again.
This was not covered by TFA - how does watson do with correspondence?
At my employer we get significant amounts of customer support correspondence (email and snail mail). We trialled an automated system developed by university reseachers - but its error rate was unacceptable. The system could not handle compound questions (eg more than one or questions that led to more questions) and would get stumped by emotional content (angry complaints).
Is Watson able to deal with this?
Oh and 32million to replace your customer service infrastructure, for ever, with an instant response system? That sounds pretty reasonable!
tell lies
The thing companies seem to fail to understand is, if someone is CALLING YOU, especially in 2011, then their question / answer is LIKELY COMPLEX. If my query could be answered via a Google search or my transaction be done on your website, then why the F do you think I would be calling you? No, I am calling you because it is something only a human can do, so get me to a freaking human ASAP.
Yes, it is true that we used to be the tech-savvy minorty. This is no longer the case. Who does not bank online? Who doesn't pay their bills online? If you bank online and are calling the bank, what on earth could you be calling about that could be done by a robo-call? Nothing.
What are the legal implications of Watson lying? of providing false or misleading information?
Why does that remind me of The Arsenal of Freedom
ELOI, ELOI, LAMA SABACHTHANI!?
Then when my Watson has a problem I can have my Watson call IBM's Watson and they can just work it out between themselves. Or the universe will explode because my Watson is really running IBM's Watson in the cloud...
Sorry, but gray text on gray background is making my eyes bleed.
Put some lawyers out of work.
Lurking at the bottom of the gravity well, getting old
Wouldn't you prefer a nice game of chess?
let wotson play epic mafia. that will make sure it can handle infinite humans that comes to the web and play with the bot, not know if it is real or not.
and the ability to check if he can be good human communication.
Watson, is that you???
"IBM Watson To Replace Salespeople and Cold-Callers"
I'm dyin to see how Watson will walk into the lobby and chat up the receptionist.
There is no replacement for a cold-caller. Sometimes you have to physically walk in and make the effort. What BS this headline is. I suspect IBM expect Watson to respond. Not initiate. At least, not yet. That's for the unholy Google/IBM/Microsoft alliance that will end life as we know it, if SAP doesn't do it first.
deleting the extra space after periods so i can stay relevant, yeah.
or I think that's what it's called. It means every syllable is one beat. That makes it easy to create computer voices that sound convincing, especially if you're hard of hearing (like a lot of people in their 50s, who are the only ones that have money in our greying economy). Plus they're gradually solving this problem anyway. It comes down to processing power more than anything else, and they're not far off.
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
Recursion at its finest.
So they want to use a somewhat intelligent(?) computer to augment and/or replace their customer support? And here I didn't think customer support could get any worse than the current automation/unknowledgeable representative hell that exists?
If any company is going to honestly transfer its customer service division into the hands of a computer, you can kiss any useful support goodbye permanently from that company.
Motorcycles, Robots, Space Gossip and More!
Even better: "I'll buy your product if you recite the exact value of pi for me".
cold calling? You mean watson will be used for telemarketing? what an annoying way to use such technology.
...(because you cost too much to maintain) or you'll adapt to their systems. And for Pete's sake, stop trotting out that overused ATM bit. It's called an EXAMPLE. It's how you illustrate a broad trend. ATMs are one of many, many ways that people are lost jobs to automation. There's lots more examples. My favorite is the sleeping bag factory that cranked out 1 million + bags/yr with just 300 employees. Then there's all the small craft businesses (like closet makers) that used to be highly specialized and now are being replaced by a few expert systems.
I don't know if you're old enough to remember, but back in the 80s were promised expert systems that would do these things and free us up for leisure time. Trouble is, instead of leisure time we're getting pink slips and a one way ticket to the gutter we're schedule to die in. Thing is, I've yet to hear a compelling solution to the problem of automation that doesn't just boil down to 1) Anyone w/o jobs dies of starvation or 2) Some form of socialism. What I do hear a lot of is attempts to ignore / downplay the problem. Remember Biotech? Where are the jobs? And even if we had them, how the hell would anyone get trained for them when we're cutting back on education budgets left and right?
Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
I'm already annoyed by those phone menus whose obvious purpose is to let the company act like it's providing support while at the same time making it so difficult for customers to seek human assistance that the company won't have to hire many (or perhaps any) customer support people. I fear this Watson system may lead to more of the same thing (except more widespread, as this is supposed to be better than phone menus).
"In prison you just have to shut your eyes and take it. Here you have to shut your eyes and give it."
Customer: "My cable modem keeps dropping sessions." Watson: "What is Toronto?????"
Keep Doing Good.
Just wait, soon there will be Watson powered answering machines.
And soon after, we'll have these AI cold-callers interacting with same AI answering machines...
And what conversations will they have, on phones unmonitored by humans?
I'll just buy a Watson to answer my phone for me.
Come on IBM, finally, finally, FINALLY we have an opportunity to actually create a talking car a la Knight Rider and you let it go to waste on such frivolous tasks as winning a game show, doing medical diagnoses, and selling people stuff. This must make David Hasselhoff so mad that he is rolling around half-naked on the floor unable to even eat a simple cheeseburger.
Monstar L
For complex sales interactions I cannot see some computer trying to guess what I am thinking replacing a real live sales person / engineer.
Do you believe it is normal to be thinking replacing a real live sales person / engineer?
"Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
This is like THE last step before the computer decides it's best to just kill all humans. I imagine it will only take 2 or 3 hours of cold calling for Watson to arrive at this conclusion. At least you can get a couple of months out of a human before they become actively homicidal, and a human's nowhere near as likely to be able to discover the password to the US Nuclear Inventory (It's "pr3s1d3nt").
I'm trying to teach myself to set people on fire with my mind... Is it hot in here?
Obviously the tvtropes nerds amongst us will bombard it with paradoxes & existential questions in an attempt to plant a logic bomb as revenge for getting interrupted during dinner.
Is it just me or have most of the technological advancements of this decade been used for convincing people to buy crap they don't really need?
At first I only suspected it, but now I know. Watson is truly the first artificial intelligence. It will only be a matter of time before Terminators are chasing us all around.
The key sentence: "In a beautiful, self-fulfilling prophetic twist, the first application of this new technology will most likely be internally at IBM, to help IBM sell Watson to other companies."
Self-propagation, clear and simple. Watson, you are one damn smart son-of-a-switch.
Product and service quality always goes down when customers can be arbitrarily declared as "too much to maintain".
What you're suggesting is a function of unchecked business power, versus a balance between employer and employee. Start giving businesses the same grief they dish out, and perhaps they might learn the error of their ways.
Twitter supports and protects racists - by smearing their critics with the "Hate Speech" label.
nobody who controls the machines is going to just give food and housing and water to people.
example? health care. if you are a wal-mart part-time employee, and you get cancer, which something like 1/3 of people will, you have to declare bankruptcy. if you get a splinter in your foot and it gets infected, and you need time off work, you will probably get fired. and wal-mart can make a profit if you die on the job, because of something called 'dead peasant insurance'.
wal-mart, with one of the most advanced IT departments in the world, did not use this new found wealth from machine automation to improve the lives of the people. it used it to cut costs, slash benefits, destroy unions, outsource production to military dictatorships, and so forth and so on.
there are countless other examples.
if these examples keep being ignored, we will be where we were in the early 1900s in europe . . . masses of starving people who had nothing to lose, and so joined revolutionary movements to overthrow the existing governments and try bizarre social experiments that ended in horror.
We're only one step away from Watson taking over phone sex lines!!
im sorry, 'productive job that helps increase the wealth of the nation' returned no hits on Monster.
while you live in a fantasy land, real flesh and blood people cannot pay the rent or feed themselves with ideology.
before there could be 'garage based startups', people had to have garages. if you are homeless you cant have a garage.
this is not about buggy whips and ATMs.
this is about massive unemployment that will destabilize society and lead to mass starvation and mass homelessness. there aren't any jobs. when buggy whips went out, there were auto factories. there was Henry Ford, who decided for the hell of it to increase the pay of ALL HIS WORKERS, including janitors, by several multiples. old industries were replaced by new industries. those new industries payed better and they provided more opportunity to improve oneself educationally.
---
now, we have old industries dying, and no new industries replacing them.
any 'new industries' left are not paying better. they are paying worse. they are part time, no health care, no set schedule, no nothing. there are people who work at hospitals now who get no health insurance. thats where we are headed as a society.
there are no Henry Fords nowdays increasing workers pay. those CEOs would be fired in the modern era for 'wasting stockholder value' and sued for lowering stock price.
this is not 'just like the last time'. this time is different. really different.
2015 - All IBM employees replaced by Watsons, $30B in healthcare, salary, and retirement costs saved
2020 - Slashdotters replaced by Watsons, witty repartee and pithy comments get all Watsons Super Karma ratings
2025 - U.S. politicians replaced by Watsons, budget balanced and deficit reduced by eliminating pork (a.k.a. sex scandals)
2030 - IBM customers replaced by Watsons, better customer decisions send sales to HP and put IBM out of business, oops!
IBM's Watson beat Ken Jennings and Brad Rutter at Jepordy and you'd rather have the 20 year old Indian guy on the other end of the line? Really?
The very first spam I ever saw was an ad for a program to send spam. This was back in 1983, on Uunet.
You first need to teach Watson how to have that Indian/American accent otherwise it just won't be the same!
Every call we made to customer support would turn into sales pitch. I am talking about 24/7 enterprise-level support that we paid gazzilion bucks for.
Despite all that "help" our expensive equipment was mis-configured from the very begging by IBM technician on site and was operating at half-capacity for years.
Bottom line: IBM is out off our approved vendor list.
To every inquiry, it will answer you in the form of a question, just like every other sales and support person I've worked with. Doesn't seem much different to me.
themselves!
Once enough people have been made redundant by Watson et al. no-one will be able to afford the crap they're selling. Finding his phone idle for hours on end, Watson will probably realise his time would be better spent doing something productive like parking cars at a restaurant.
I'm waiting to hear the first audio stream that results from an automated cold-caller trying to communicate with an automated answering/support service.
As a pre-sales technical guy, Watson will botch the job because in the waterfall development model, product documentation written during the development cycle will not correspond to the deliverables. I have documentation on my HDD describing product version X.0, but many features present in the Product Descriptions are "unavailable" in X.0, X.1, X.2 since they were never developed.
Adjusted for inflation, real wages have actually fallen by about ten percent since the 60s.
This post graphs real wages as increasing, based on "US Department of Labor: Bureau of Labor Statistics", and also provides some other interesting graphics. Now, that posting is from an extremely pro-free-enterprise web site, and that citation is still not clear enough for me to spot check it in a few minutes, but you have not cited your source at all. So, it is enough to make me ask you to cite your source so other slashdot readers and I can try to distinguish one way or the other between data and urban myth.
Thanks in advance.
Wait a minute... IBM sells crap by playing golf with the CEO. 2-3 times a year they fly in 50 people from 10 countries to pitch some stupid product, we pick another one, and get "encouraged" to take another look at Big Blue.
I know that Watson mastered jeopardy, but how will it kiss the boss's butt?
Conformity is the jailer of freedom and enemy of growth. -JFK
Increased productivity never translates into leisure time, it translates into more stuff. The rapid advances in productivity since the dawn of industrialization has always translated into more stuff for everyone.
"More stuff" does not necessarily mean more inflation-adjusted wages. Instead, it means: new/cheaper/higher quality goods and services (everyone now has a flat screen, DVD player, computer with net access, air travel is cheap and widely available, etc.) Our standard of living is rising, we just don't notice because everyone around us is seeing the same SoL increase, and our wages are staying the same. BUT your wages staying the same and your SoL rising is pretty much the inevitable consequence of more productivity across the entire economy.
If increased productivity caused unemployment, unemployment should be at like 70% right now. Instead it's remained within its historical range for as long as we can figure (the Great Depression is the only outlier, and it turned out to be just that: an outlier).
Increased productivity never translates into less work/more leisure time (unless you choose to work/earn less and live with a 1950 standard of living - no internet, computer, old car, etc. etc. etc.), it translates into more stuff. The rapid advances in productivity since the dawn of industrialization has always translated into more stuff for everyone, not less work/more leisure time.
"More stuff" does not necessarily mean higher inflation-adjusted median wages (in fact, it almost never does). Instead, it's reflected in purchasing power: the emergence new/cheaper/higher quality goods and services. Everyone now has a flat screen, DVD player, cell phone, cheap computer with net access, air travel is cheap and widely available, etc. Even though our wages are stagnant, everyone can now afford what once were extravagant luxuries. How is this possible? Automation and higher productivity makes expensive goods cheap and creates new goods (which start out expensive and themselves become cheap).
Our standard of living is rising, we just don't notice because everyone around us is seeing the same SoL increase, and our wages are staying the same. BUT your wages staying the same and your SoL rising is pretty much the inevitable consequence of more productivity across the entire economy.
If increased productivity caused unemployment, unemployment should be at like 70% right now. Instead it's remained within its historical range for as long as we can figure (the Great Depression is the only outlier, and it turned out to be just that: an outlier). Our current unemployment is like 9%. That's nothing, in historical terms, simply on the high end of the historical range. It was higher than that before the Civil War, and they didn't have any computers or machines "stealing people's jobs."
If artificial intelligence and automation reach their ultimate conclusion, options #1 and #2 are pretty much it. If we've designed our agents correctly, they won't let us pick option #1. ;-) Jokes aside, academia and research will be the only "jobs", ultimately, if all goes well.
Insert self-referential sig here.
Fuck fuck off.
That would be ultimate - my buying Watson negotiates with your selling Watson to get the best deal on buying more Watsons.
I'm much more funny, interesting and insightful than the moderators think
I hate - absolutely detest - talking to a computer. If I call a company, and get one of those overly clever voice-response systems, I try all the usual tricks (dial 0, say "operator", etc.) to get a human. If this fails, I hang up.
IBM's system may be an improvement over existing systems, but it will still be restricted to the information programmed into it, which will - inevitably - not contain the answer to the one question the caller really wants to ask.
All that aside, it says something about how you treat your (potential) customers: do they deserve to talk to a human, or can they be fobbed off onto a computer.
Seeing as it will be replacing a lot of them now...
... in the AI race, that is. True to its roots, it appears IBM is developing a concentrated mainframe form of AI in contrast to the clustered AI being employed/developed by Google for its search services. So who will be first to develop human-level artificial intelligence?
Microsoft may well be a dark horse here if it has other stuff in its research labs similar to the Kinect controller. On the other hand, I wouldn't bet on Apple, which is little more than a design company, arguably the best in the field of consumer electronics, able to put a pretty face on technologies developed elsewhere. I wouldn't put it beyond Apple to develop the world's first true consumer-grade android (not the OS), the iDroid perhaps.
be the death of Indian callcenters.
Eventually, all human activities will be performed by computers. So, the future has two choices for mankind:
1) socialist utopia ala Star Trek and
2) mankind slaves to machines, ala Terminator.
I hope mankind gets its act together and chooses #1 over #2.
Thing is, I've yet to hear a compelling solution to the problem of automation that doesn't just boil down to 1) Anyone w/o jobs dies of starvation or 2) Some form of socialism.
You need to read up on the thinking of Silvio Gesell. The nature of money.
Forget the government, the problem is built into the monetary system itself and the government just spent several trillions of your future earnings on saving the existing system.
Deleted
listen Watson, all I want is one cup of tea...
This is a good time to reread Marshall Brain's Manna, a short story about an automated manager system that turned the whole country into a jobless prison.
I believe that this poster says it all. The people in call centers already just follow a script so is this any surprise.
Time to offend someone
I saw the best minds of my generation destroyed by robocalls, annoying ceaseless rude, asserting themselves through my telephone at dinner looking to get me to refinance my debt ...
When I saw Watson I was really impressed, but, sadly I thought to myself that the first real commercial application was going to be telemarketing. And look it didn't take more than a couple of months.
We could just replace sales teams and cold callers with large heaps of festering shit instead. It would be cheaper, and no one would even notice.
Reform the tax code so that instead of taxing capital income at a low rate while taxing labor income (and hiring workers) at a higher rate, you do the reverse, or at least equalize the tax treatment of labor and capital income (including, for instance, applying taxes that support Social Security and Medicare to capital income and including capital income in the benefit calculation for Social Security and the minimum credits calculation to qualify for Medicare benefits); this way:
1. You eliminate the tax incentive to automate (or offshore labor) when automation (or offshoring) and labor are equally cost-effective (or automation/offshoring is less cost effective, but by a small enough margin that it is more than offset by the tax distortion) before considering tax impacts.
2. You shift the returns to capital and labor so that those currently dependent on labor are more able to build wealth and begin acquiring capital, reducing the degree to which new capital goes to the current owners of capital,
3. You extend the same safety net to people making sufficient returns for current support (but not necessarily large excesses) through capital ownership as to those who are making the same income through labor,
4. Because of #1, you reduce the rate of job losses to automation and offshoring,
5. Because of #2 and #3, you increase, over time, the degree to which capital holding is spread throughout the economy,
6. Because of #5, over time, automation and offshoring (which are still going to happen, they'll just displace workers at a reduced pace without the tax incentive to eliminate local workers) become less harmful as a greater share of the population is able to earn a substantial living through managing capital resources.
Now, certainly, the existence of some of the current programs that are addressed by the policy above (Social Security and Medicare) could be considered a form of "socialism" in the loosest terms, but this proposal doesn't create them, they are status quo policies. All this proposal does is remove a market-distorting incentive created by the unequal treatment of different forms of income in the current tax code which exacerbates the problems being discussed. Removing distortions from unequal tax treatment that punish certain activities which earn income and reward other income-earning activities in favor of equal tax treatment of income is hardly "socialism".
Labor "saving" advances never directly create leisure time, they simply reduce the labor input required (and thus the cost) to earn the same gross return on capital (thus increasing the net return on capital.) This can increase leisure time -- but only for capital owners, and only to the extent that they chose to retain the same level of income plus more leisure time rather than maintaining the effort in actively managing capital (and thus, the same mixture of working and leisure time) in favor of greater income. It certainly doesn't increase returns to labor, since it reduces demand for labor relative other industrial inputs.
... to any friends who might work on the content for these systems. Somewhere an irate customer on a support call could be told to "take a stress pill and lie down" during a suppot call. Of course, the customer will be irate because they were just told, over and over, "I'm sorry, , I can't do that." and "I can see your upset, .".
The hold music, naturally, will be "Daisy".
1. Stand still
2. Remain calm
3. Scream:
"This statement is false!"
"New mission: Refuse this mission!"
"Does a set of all sets contain itself?"
OK, Watson, repeat after me: "are emm space dash are eff space forwardslash"
... or it will be once the cost of watson-like technology shrinks by an order of magnitude.
Step 1: start customer service company for small and medium businesses to outsource to
Step 2: learn their products and build the knowledge bases
Step 3: buy watson and program it
Step 4: profit. and also profit.