Mastercard, Visa To Help Target Ads
New submitter ThatsMyNick writes "The two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing into a new business: using what they know about people's credit-card purchases for targeting them with ads online. 'A MasterCard document obtained by the Journal outlines some of the company's plans, which included linking Web users with purchases. According to document, the credit card provider said it believes "you are what you buy." ... Visa is planning a similar service, which would aggregate its customers' purchase history into segments, including location, to make ads more effective at appealing to people in a respective area.'"
You have nothing to fear.
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Hello cash!
I'm for small government and as much a libertarian as anyone here, but this is one of those times where the government needs to step in and put some regulation in place.
We need something similar to the do-not-call-list thingie they did a few years ago for telephone numbers, where you opt yourself in and you don't get hounded at home from telemarketers.
How much is enough? The rich suck up money like vacuums, and the media inundate us with intrusive advertising.
Ever watch a YouTube video on Facebook with Chrome? Aren't you annoyed by that damned popup overlay banner at the bottom pushing even more Google advertising?
I do not fail; I succeed at finding out what does not work.
"Honey, why is our Credit Card Company advertising Dragon dildos on our webmail? I thought the most recent purchase was Carnival Cruise Lines so shouldn't there be some advertising for Lobster Dinner instead?"
Why does anyone want this way of life, or is is the world so unhappy that it would abandon their culture to live like paupers in a country whose sole export is Inflation and it's military makes better entertainment than Hollyweird?
If "you are what you buy", then last night I was a teenage prostitute!
Can we make this illegal please?
I'm interested in how they will do the advertising. Do you think they'll sell your information to third parties, or just play the role of the middle man and link advertising to customers based on a look up tables.
I would be curious to see what effect services like PayPal would have on the ability for credit card companies to sell your data to advertisers. Do they still receive the relevant data, or is that retained at PayPal's level?
Granted, there's also nothing to prevent PayPal from doing the same thing with the customer data it collects. Back to gold doubloons handled with gloves, I suppose...
...from tyranny, and its proponents.
90% of what I buy goes through american express. The other good thing about American Express is that they haven't jumped onto this "pay wave" band wagon in Australia. I don't know if "pay wave" exists anywhere else in the world, but for small purchases a visa card or master card can be waved in front of a plastic brick that doesn't work. What should happen is that the transaction is automatically authorised without a pin or signature, representing a complete U-turn on fraud prevention strategies. The ads on TV make it look instantaneous and fun, with young, attractive people dancing and smiling and running about and buying cool products. The reality is that the thing just beeps with red lights until the acne-infested store assistant loses patience and grabs your card before running a regular transaction using the chip or the magnetic strip. Genius.
It's been around for a while now. Haven't you noticed when you log into your social networking sites, you get ads based on what you've purchased or the hotels you've stayed in? It's what map reduce technologies will allow these companies to do more and more of in the future. Imagine this: your frequent flier miles cards, super market frequent shopper cards, credit cards, online transactions and people with whom you socially interact with online -- all that data will be used to compile an consumer profile on which companies will base their marketing and advertising. Cell phone companies already use it to figure out how likely it is that you'll jump ship to another carrier -- based on the habits of your friends on social networks. It's all very creepy and big brotherish.
Major credit card companies are going to link up our financial information to advertising information. I'd imagine that one good security breach could bring down the whole house of cards.
This just doesn't seem like a sound idea in regards to security or privacy.
I suppose this would be a non-issue if credit card usage wasn't as out of control as it is. People have gotten so far away from using cash that its use is being deemed obsolete by some (http://fleamarketzone.com/2011/10/louisiana-bans-cash-transactions-for-second-hand-merchandise/). Not a good sign when everybody controls money but the person earning it.
make ads more effective at appealing to people in a respective area
Please, please no...I hate this place and the people in it with a passion, the last thing I want is to be bombarded with the bullshit they buy -.-
What do I know, I'm just an idiot, right?
So... You're not home usually between X and Y. Bought a new TV, expensive computer, key hiding rock.
Information is power.
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Google records all your searches along with your IP address, and your computer specifics, like your screen size, your browser type, operating system etc.
Firefox w/Ghostery currently has 667 web bugs in it's database.
Slashdot for Confidential-Data-Not-Safe-On-Solid-State-Disks.
Slashdot: German Politician Demonstrates Extent of Cell Phone Tracking.
US News: The snitch in your pocket.
ISP's record all your web traffic. Wired: Whistle blower outs NSA spy room.
Slashdot: NSA backdoor creates security hole in Windows.
Apple hires David Rice.
New York Times: New Web Code Draws Concern over Privacy Risks
Browser , Flash, Silverlight, HTML cookies, EverCookies.
Lifehacker: Facebook is tracking your every move on the web
Search Apple: Apple-Q-A-on-Location-Data.html
Cellbrite devices. theNewspaper: Michigan Police Search Cell Phones During Traffic Stops
Thinq_: Creepy app warns of an end to privacy
theguardian: Google may use games to analyze net users
Wikipedia: Remotely activated mobile phone microphones
ABCnews: OnStar reverses privacy policy, won't track non-subscribers
The Australian Financial Review: Peeping TomTom sells your every move.
"Firesheep"
Wall Street Journal: MasterCard and Vista to use your purchases to target ads online.
... use Google to find out what the folks there buy with their credit cards. KKK hoods? Anti-vaccination literature? Cannibalism Club Dues? Schizophrenia self-help books? Crack house paraphernalia? See what they've got under their fingernails . . .
Real Estate Agent: "Oh, it's a nice neighborhood, with pleasant people!"
You: "And they seem to spend a lot of money on books about how to annoy and sue their neighbors. And which one bought the cat skinning machine?"
It could influence your choice of location.
Schroedinger's Brexit: The UK is both in and out of the EU at the same time!
Who didn't see this coming? Really.
The /. assumption is its all gonna be hospital bills paid by Visa HIPPA violations and sex toy purchases. What if I don't really care about keeping a certain subset private, say "books" or "anything I bought at amazon.com"?
OK /. here is a list of stuff I purchased recently using a CC:
I ebayed a HP (made back when HP was "cool") WR-42 waveguide frequency meter for a ham radio 24 GHZ thing I'm working on (thats twenty four GHZ not two point four)
I bought a quantity of tapioca maltodextrin to experiment with edible oil sands (tastier than it sounds). With the idea of making a sandy italian salad, if that makes any sense. I know its hydrophillic, I guess I'll find out if its deliquescent soon enough...
Sitting on my desk unread is a Stephen Wolfram paperback of all his comp sci papers. Glance thru looks interesting. I enjoyed ANKOS. Hoping for a rainy, reading filled weekend filled with cellular automata. Or maybe next week, who knows.
Nature Publishing Group had an "impact" sale where you can subscribe for the impact number of the journal rather than the list price. No way in Fing hell I'm paying $299 or whatever it is for Nature Physics paper journal. But I'll subscribe for $18 or whatever it was exactly. I suppose just the gasoline to drive to the library every month will pay for this... I'm not sure how they're even keeping up with postage costs at $18.
Does anyone, myself, /., or the NSA, really care about any of this or find any actionable info in this?
"Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
I've been expecting this for some time. Google only knows what you look at. Visa and MasterCard know what you do. Amazon does this now, but only for sales within Amazon's system. Now it can work for everyone.
This could upset Google's dominance in online advertising. If some other search engine or social network partnered with Visa and MasterCard, they could do search ads much better than Google can.
Well all that means is that i have to buy my escorts, sex toys, playboys, britney spears cd's, and viagra pills with cash.
Master card appears to have an opt out page. Anyone know if there's something similar for Visa?
I don't think I want to be a " TARGET " of anything.
They're viewing you as prey.
the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff
Who wants to help me organize an identity obfuscation service? You give me a few key details about yourself, a credit card, and a small monthly cap. Initially I will hire overseas personnel to surf random sites, sign up for random things, and make lots of pointless small purchases - or the occasional large one. Once we have a sufficient number of participants, we'll increase the monthly purchase caps and use Person X's financial data to make purchases for Person Y and vice versa, and orchestrate the cross shipping. Over a short period of time, nobody will know what you do or how you did it. All personal data will be totally pointless and erroneous. As a safety precaution, this service will be located on Sealand, and records purged on a regular basis so the truth can never be uncovered. WHO'S WITH ME???
by location just so see what stuff those locals are into?
Your bank shouldn't give out your data to the card companies so theoretically they only know the ATM the transaction was made from, so they can change ads respectively in the area.
Will they "target" people who tried to send wikileaks money, that they blocked?
Given the addiction that marketdroids have to execute their poorly designed crap on other peoples machines via javascript and flash, its ad-block + no-script + ghostery FTW.
There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.
This sort of thing is actually illegal here in Europe.
What they'll discover is that I must be almost exclusively interested in ads about airline flights and rental cars, and not much else.
I've been doing random searches on google, ranging from 'clean' to 'dirty' topics so that they'd know nothing of me. Maybe I love cooking, maybe I don't. Maybe I play football, maybe I don't. Maybe I have a foot fetish, maybe I don't. Etc.
Any info google has on my search habits is unreliable.
I suppose that now I'll have to do random purchases of stuff I don't really want as a disinformation method against my credit card company.
On the other hand, I also have a habit of buying from companies that don't put their full names on my credit history. If all my credit card company sees on the receipt is your company's initials or something that doesn't give away who you are and what you sell, I'll buy from you over your competitors.
Privacy to me is more than about hiding embarrassing things. True, I don't want my sex life to be public (thank god advertisers don't have a way of recording what we do in bed!). But I also just don't want anybody to know everything about my life. Even if it's not embarrassing, I still want it to be private.
Facebook knows when you go to bed, when you wake up, what you have for breakfast... Nothing wrong with them knowing you eat cereal every morning, but the fact that they know every little thing you do is creepy. How would you react to a stranger in the street suddenly asking you all these questions?
Same applies with my credit card company and my purchases. I don't care that Mastercard knows I've bought new curtains, but I don't want them to know the time and location of every single purchase, and every single item I've bought.
My work makes me sensitive to the importance of personal information, as insignificant as it may be. If I had access to Facebook's database, I could rob people's home and get away with it. I could frame people for murder. I could blackmail you into sending me erotic pictures of yourself. I could get myself elected president. I could scam you out of your money, make you join a cult and sell your grandmother to human traffickers. I could get said human traffickers to buy your grandmother and make her work as a stripper.
Knowing every single detail about people's lives is a very powerful tool that sadly, most people strongly underestimate. When you know all the buttons you can push, and people's specific reactions to the push of each button, you can control them without them even knowing.
I could find dozens of way to make you go to work in a bad and grumpy mood. And you'd never know the things that I used to upset you (e.g. comments I know you'll hate reading on a website you visit every morning) were not a coincidence. I could then find many more days to make your day suck even more. I could get you fired by the end of the day - or to be precise, I could make you get yourself fired. All I need is the information Facebook and others have about you.
Privacy is important. Even if you're just keeping your breakfast a secret.
I want to see both Mastercard and VISA burn and so does a lot of the world now. If you are wondering why read the Subject. If you are still wondering go read the news.
Mr. Anderson, we here at Microsoft would like to hire you. But, your purchasing history indicates you buy exclusively Apple products. We just don't see a place in the company for someone who supports the competition.
I guess raping small businesses with CC fees and raping customers with interests, late fees, and other processing fees is not lucrative enough... Don't these leeches realize you can only suck so much blood before their victim dies?
See, I have a business where I use my credit card to buy cigs, ammo and porn and then resell it (at a slight markup).
I am not a consumer of porn or cigarettes (although I like to celebrate my big wins with a few shots into the air) I feel that their marketing efforts might be wasted on me. I do not want the great and humble banks to lose more money than they already have. They have our best interest in mind and only want to help us.
Just how is Visa or Mastercard going to advertise to us using our buying history online? I can only see this being done through email as there is no way for them to know just where we are on the web at any given moment in time. I'm sure as hell not going to download anything from them to serve me ads lol. And they don't have my email address although I'm sure they have plenty of their customers email addresses. But that would be easy to unsubscribe to even if they do.
Jack of all trades,master of none
How do you pay for your internet access? Debit account, possibly on a Visa card?
In 6 months, the TOS of Comcast, ATT, and Verizon will change when they partner with Visa/Mastercard.
Or, maybe they'll just partner with Facebook, since it possibly knows both your email address and CC#.
The legal niceties of this will only be settled after enough people have had their fingers burnt.
Seems to me that the only safe strategy is to never present your credit card information in any kind of trackable transaction. How far you want to carry this depends on your level of paranoia, but I just settle for using an "incognito" window in Chromium for any kind of financial transaction.
Instead of ads for things I don't like?
Ok.
i will pay 2 chickens for that roll of copper
well hopefully you dont need embarrassing hemroid creme, Im sure my wife wants her vagasil purchase up on the web site also. These are the kinds of things i don't need people seeing you fucking asshole. What if you wanted to surprise someone for birthday, or how about going to an abortion clinic or, is it that time of the month. Oh wait that doesn't matter just get up in my privacy. Oh shit i have just contracted aids now everyone knows my purchases and i was keeping it on the low but can no longer do that because well your an idiot. Or wait, I have to buy my medical marijuana but now its disclosed and i will be judged for getting treatment. So many more, you are about is simple as they come.