Slashdot Mirror


Microsoft Unveils First New Company Logo In 25 Years

Barence writes "For the first time in 25 years, Microsoft has issued a new company logo to usher in the Windows 8 era. Made up of a newly square Windows symbol alongside grey Microsoft logo type, it's been designed to closely match the logos for other products in Microsoft's portfolio, including Office and Xbox. The logo takes pride of place on Microsoft.com from today, and will be used in Microsoft's retail stores and on all future TV ads."

92 of 378 comments (clear)

  1. poor by Anonymous Coward · · Score: 5, Funny

    there is no dollar sign in there.

    1. Re:poor by Anonymous Coward · · Score: 3, Informative

      Well I would think AVG would since it is ripping them off. Same colors, same square design, just placed in different corners. http://aa-download.avg.com/filedir/promo/press/press_logo_avg.png

    2. Re:poor by jhoegl · · Score: 4, Informative

      It does seem pretty lazy. I mean I could put 4 squares in front of a 4 year old and get better results.

    3. Re:poor by xevioso · · Score: 5, Insightful

      One of the interesting things about this is the amount of money spent to create this logo. It probably runs into the hundreds of thousands of dollars. Internally, they probably went through multiple design revisions, followed by multiple meetings on how the logo should look and what the brand "evokes", followed by multiple meetings at the very top of the company to confirm these findings. And that's if it was done internally; if they hired an agency to do this it could easily have cost them millions.

      All for something I could have done with Powerpoint.

    4. Re:poor by Anonymous Coward · · Score: 2, Insightful

      One might say AVG did the ripping off of colours some years ago.

    5. Re:poor by sapgau · · Score: 4, Funny

      Or done in Paint.

    6. Re:poor by Anonymous Coward · · Score: 2

      I was expecting an umbrella

    7. Re:poor by rolfwind · · Score: 5, Interesting

      Good simple logos are hard to do. Look at FedEx. That needed an all new font just to get the subtle symbolism.

      And simple is the right direction. If you look at art or old magazines, the designs of illustrations go from a type of baroque, all curvy and overdetailed to ever more simplified.

      The problem with the new logo isn't that it's simple, it's that it's generic. The four colors always were. Google and eBay has similiar colors by now (although they incorporate it into the name itself). I think Microsft has the most generic logo out there for a major corporation and without the "Microsoft" next to it, most people wouldn't be able to place it -- unlike, say, a Mercedes Star or some such.

    8. Re:poor by Tough+Love · · Score: 3, Insightful

      Good simple logos are hard to do.

      Bad simple logos are easy to do. Like this one. Or do you see something good about it?

      Once again, major props to Steve Ballmer for keeping that impressively steady hand on the tiller, straight towards the rocks.

      --
      When all you have is a hammer, every problem starts to look like a thumb.
    9. Re:poor by arth1 · · Score: 3, Funny

      My thoughts go to Ludo, which also uses less vibrant versions of RGBY, just like Microsoft does.

      But what I thought the most funny was how the logo doesn't work well with jpeg. Look at the two version of the logo on the pcpro page linked to, and there's horribly visible jpeg artifacts on the logo. This is a well-known problem when trying to use right angles between differently colored fields.
      Of course, png would work better, but so many web sites still use jpg even for logos that Microsoft might face a small problem here.

    10. Re:poor by Jeng · · Score: 5, Insightful

      All for something I could have done with Powerpoint.

      Piece of chalk $0.05
      Knowing where to make the mark $5000

      The tools used does not determine the difficulty of the project.

      --
      Don't know something? Look it up. Still don't know? Then ask.
    11. Re:poor by Anonymous Coward · · Score: 5, Funny

      Actually, there was a glitch in the organization: developers ended up designing the logo and designers ended up developing Windows 8.

  2. Looks like Metro tiles by GameboyRMH · · Score: 5, Funny

    Next best thing to putting Clippy in there, I guess.

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
    1. Re:Looks like Metro tiles by overmoderated · · Score: 5, Funny

      Paint is such a nice program.

    2. Re:Looks like Metro tiles by Vanderhoth · · Score: 4, Funny

      You're right, and it's obviously not a coincidence. I for one, welcome our new Windows 8 Style UI Overlords!

      FTFY

    3. Re:Looks like Metro tiles by infodragon · · Score: 5, Funny

      “People liked NASCAR because the constant crashes made it exciting, and this gave me an idea...”
                  -- Bill Gates on Microsoft Windows

      Another brilliant idea, change the look of your brand as the exciting crash of the company begins.

      For those of you not able to tell, this is my terrible attempt at humor.

      --
      If at first you don't succeed, skydiving is not for you.
    4. Re:Looks like Metro tiles by GameboyRMH · · Score: 3, Interesting

      My local telecom came out with new branding with pastel colors and sharp squarish logos right before it was sold off.

      --
      "When information is power, privacy is freedom" - Jah-Wren Ryel
    5. Re:Looks like Metro tiles by Anonymous Coward · · Score: 4, Funny

      Next best thing to putting Clippy in there, I guess.

      "No, wait, this one goes to the mouth..."
      - some Win8 UX designer who thinks Win8 is an upgrayedd.

      (Personally, I'm not sure.)

    6. Re:Looks like Metro tiles by Anonymous Coward · · Score: 5, Funny

      They had to change because Apply has the property rights for round corners...

    7. Re:Looks like Metro tiles by Grishnakh · · Score: 4, Insightful

      Either that or they could get rid of Ballmer!

      Hey, shut up! Don't give them any ideas! I'm personally enjoying watching this trainwreck unfold.

    8. Re:Looks like Metro tiles by Anonymous Coward · · Score: 5, Funny

      "People liked NASCAR because the constant crashes made it exciting, and this gave me an idea..."
                              -- Bill Gates on Microsoft Windows

      "You Can't Believe Most of the Quotes You Read On the Internet"
                  -- Abraham Lincoln

    9. Re:Looks like Metro tiles by UnknownSoldier · · Score: 4, Interesting

      This guy would agree with you ;-)

      https://www.youtube.com/watch?v=uk2sPl_Z7ZU
      How to paint the MONA LISA with MS PAINT

      The artist also "draws" with Cheetos ... no joke. He is *good*
      https://www.youtube.com/watch?v=7IoqpXQ_dpA

    10. Re:Looks like Metro tiles by omnichad · · Score: 4, Funny

      I prefer "The UI formerly known as Metro"

    11. Re:Looks like Metro tiles by Surak_Prime · · Score: 2

      Hey, maybe they could bring back Clippy in their new line of phone OS software, as their answer to Siri!

      --
      :::The Spear in the heart of the Other is the Spear in the heart of You; You are He - Surak of Vulcan:::
    12. Re:Looks like Metro tiles by Anonymous Coward · · Score: 2, Informative

      So what, is your joke that they copied Apple? Because before it was fixed, Siri did exactly this if you asked it to call you an ambulance.

    13. Re:Looks like Metro tiles by newcastlejon · · Score: 2

      It's pronounced "tit".

      --
      If God forks the Universe every time you roll a die, he'd better have a damned good memory.
    14. Re:Looks like Metro tiles by Richy_T · · Score: 2

      I thought hipsters don't carry cash.

  3. Launched? Unveiled? by 93+Escort+Wagon · · Score: 2

    I'm pretty sure I've already seen this exact logo out in front of their Microsoft Store at University Village for quite some time now (maybe a year?).

    --
    #DeleteChrome
    1. Re:Launched? Unveiled? by X0563511 · · Score: 2

      That's not the logo. This is. You can see it clearly just a few lines below (and yes, I'm using noscript myself)

      --
      For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
    2. Re:Launched? Unveiled? by kiwimate · · Score: 2

      According to the Microsoft blog (which wasn't linked in the PC Pro article), you're correct.

    3. Re:Launched? Unveiled? by nschubach · · Score: 4, Insightful

      Damn, there's some awful optical illusions going on there... Gray dot in the middle, faint lines of off colors equidistant from the white separator bars in each of the color boxes.

      Maybe it's just the poor quality of JPG?

      --
      Every time I start to have faith in humanity, I ruin it by driving to work between 7 and 8 am.
    4. Re:Launched? Unveiled? by omnichad · · Score: 3, Informative

      That's definitely overcompressed.

    5. Re:Launched? Unveiled? by dalleboy · · Score: 2

      Too bad even Microsoft cannot keep the colors in sync on their own homepage.

      Of the four logos on the first page, plus the "official print" (in jpeg, mind you) logo, each of them used different colors. The green was most apparent (of course) and it is easy to see the difference between the images, but even the other colors differ.

    6. Re:Launched? Unveiled? by matrim99 · · Score: 2

      The original Microsoft logo had the 'f' and 't' touching as well; this is a design decision for nostalgic purposes.

      --
      Right. No, your other right. No, the other other right.
    7. Re:Launched? Unveiled? by CAIMLAS · · Score: 2

      Cum on your monitor, maybe?

      --
      ~/ssh slashdot.org ssh: connect to host slashdot.org port 22: too many beers
  4. Better Article by Bill+Dimm · · Score: 5, Informative

    This article shows a history of Microsoft's logos.

    1. Re:Better Article by girlintraining · · Score: 3, Insightful

      Yeah, and let me be the first to say, I think they went backwards.

      That logo belongs in the 80s. I'm saying this as a graphic designer too; The colors are flat, solid. It uses simple geometric shapes. The only thing that tells me that this isn't vintage is the kerning on the text at the end (they overlapped the crossbar on the 'f' and 't'), which wasn't terribly common in that day. And yes, I am saying this knowing the design house that created the logo (very disappointed, Pentagram... you're supposed to be the best here. Da fuq happened?).

      I know it was designed to evoke feelings of openness and friendliness, but to me it just comes off as dated. But maybe I'm jaded because I know that Microsoft OS' follow the same rule as Star Trek movies: Every other one sucks. And maybe I am being harsh on Pentagram; I mean, it's hard to design a logo for something you know is going to explode on the launchpad.

      But still guys, it's pretty 80s. You could have at least... I don't know... tilted the squares a little? Something. Anything. It's very boring.

      --
      #fuckbeta #iamslashdot #dicemustdie
    2. Re:Better Article by sam_paris · · Score: 5, Funny

      Call me crazy but I think this is really a case of "different strokes for different folks." And in general it seems that anything Microsoft does gets criticized at Slashdot. I mean. I've been a member here since 2006 and lurked long before then and I don't recall many instances of people praising anything they've done, so this comment is very unsurprising.

      That said, I actually like this logo (yes, feel free to mod me +funny). I think that simple and flat shading evokes modernity and that trying to be fancy and use gradients or otherwise trying to make things pop-out or use 3D-ish looking elements is on its way out.

      As far as boring goes, we are talking about a large software company that makes most it's money of licensing software for big business, it's not a games studio or a high-octane energy drink company, the logo was never going to be neon green with a lightning flash. I wouldn't call Apple, Google, or Facebook's logos exciting either, they are functional. These companies live or die based on their products, not their logos.

    3. Re:Better Article by Hatta · · Score: 2

      That logo belongs in the 80s.

      Have you noticed women's hair styles lately? The synth-pop dance music? Hell, even the Teenage Mutant Ninja Turtles are back on TV. I'll bet you anything we're in for a punk revival soon.

      --
      Give me Classic Slashdot or give me death!
    4. Re:Better Article by girlintraining · · Score: 5, Insightful

      Bah. Pentagram made a Windows 8 logo. Look at the one on their own homepage by Paula Scher, their lead designer and goddess in the design world -- monochrome, baby blue, sans serif font, angled rectangles. That looked modern.

      Logos are supposed to look simple, they're symbols; and should be easily recognizable and (ideally) capable of being used in black and white. Anyone who's taken a semester of graphic design classes could tell you that much.

      And don't say companies don't live or die based on their logos: Brand identity is what separates Pepsi from Coke. I won't get into the research and market data that says how important this is, but it is and you're making a huge mistake to think otherwise.

      --
      #fuckbeta #iamslashdot #dicemustdie
    5. Re:Better Article by A+Friendly+Troll · · Score: 5, Informative

      I'm saying this as a graphic designer too ... kerning on the text at the end (they overlapped the crossbar on the 'f' and 't')

      I don't want to be a dick, but that's not kerning, that's a ligature, and it's been present in various scripts for about five thousand years (seriously). Furthermore, neither 'f' nor 't' have crossbars; they have cross strokes.

    6. Re:Better Article by sam_paris · · Score: 3, Insightful

      I'm not saying you are wrong about the logo, it's a matter of opinion of course. However, I think it's somewhat specious to compare the logos of drinks companies and software companies. When it comes to drinks companies, let's be fair, there's basically no difference between any of the 100 different types Coke, so, in this this case branding is hugely important. In the end, all the drinks have the same "functionality" which is to quench your thirst, taste sugary, and provide you with caffeine. So all Coke can really do is push their name and history and "secret" formula and it's famous logo.

      However, when it comes to Microsoft Server software and say Linux server software, these are two very different products with a vast array of differences and relative positives and negatives. The people in charge of choosing whether a database server gets Windows Server 2008 and SQL Server or Linux and MySQL is going to be looking at up-times, security, compatibility, and so on. The point I'm trying to make is that the branding of a company is definitely more important for some companies than others and soda especially is an example of where branding is hugely important, business software, not so much.

    7. Re:Better Article by girlintraining · · Score: 2

      Yeah, well, I failed typography three times. :) But when I said kerning, I meant it; the f and t are so close together they overlap, and it's only two letters instead of three, otherwise it would be tracking. As far as the crossbar / cross strokes thing... yeah, well, ya got me there. POINT, BLUE!

      --
      #fuckbeta #iamslashdot #dicemustdie
  5. Either Microsoft stole it from this guy by Spy+Handler · · Score: 5, Funny
    1. Re:Either Microsoft stole it from this guy by Bill+Dimm · · Score: 5, Funny

      Hey, rounded corners make all the difference. You should know that by now.

    2. Re:Either Microsoft stole it from this guy by GameboyRMH · · Score: 4, Funny

      Maybe they rolled out this new logo because the old Windows logo had rectangles with curved sides in it. And curved sides are just rounded corners for the straight parts!

      --
      "When information is power, privacy is freedom" - Jah-Wren Ryel
    3. Re:Either Microsoft stole it from this guy by Zordak · · Score: 4, Funny

      And curved sides are just rounded corners for the straight parts!

      What's really screwed up is that this is not the most nonsensical statement on Slashdot. It's probably not even the most nonsensical thing I've personally seen on Slashdot today.

      --

      Today's Sesame Street was brought to you by the number e.
  6. One of the linked story's comments was right by 93+Escort+Wagon · · Score: 4, Funny

    It really does look like the image used on a Quatro can: http://www.canmuseum.com/Staging/Images/Cans/22681.jpg

    --
    #DeleteChrome
  7. Re:Stop laughing by GameboyRMH · · Score: 2

    Probably had to eat with only one hand too.

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  8. I find it okay by ZeroSumHappiness · · Score: 2

    I don't like the spacing between the f and t, aesthetically, but I like clean lines and simple designs so it works pretty well for me.

  9. What I see... by Gertlex · · Score: 4, Funny

    So is the average user going to think that the logo is the app for the game Simon? Artistic brilliance, aye! Should make that playable while computer boots...

  10. Yeah, it's a crap logo by jollyreaper · · Score: 5, Interesting

    To be expected. What I want to know is:
    a) How much time did they spend on this?
    b) How much money did they spend on it?

    Anything north of 12 months and $50 mil, I'll be suitably disgusted and impressed. 24 months and $100 mil, they deserve some kind of fail award.

    --
    Kwisatz Haderach
    Sell the spice to CHOAM
    This Mahdi took Shaddam's Throne
  11. already leaked, perhaps? by Urza9814 · · Score: 3, Informative

    Interesting...a few weeks ago I recall seeing an article somewhere about supposedly leaked designs for new Microsoft devices -- I think it was a portable mouse and some other things, can't remember where I saw it. But one of the comments pointed out that it was probably fake, because the Microsoft logo on the devices didn't have their usual slant, didn't have the notch in the o.....it basically looked like this one. Perhaps they weren't fake after all?

  12. Boring by Daniel+Phillips · · Score: 2

    Worse than the flag, that's an achievement.

    --
    Have you got your LWN subscription yet?
  13. Re:Oh my God! by GameboyRMH · · Score: 2

    Wow, oh wow! Whoa! A square rainbow! WHAT DOES IT MEAN!?!? T_T

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  14. Ligature by nxcho · · Score: 3, Funny

    The ft ligature looks a bit like its standing out. Like they want their name to be stressed MicrosoFT and you get spit all over your screen.

    --
    When asked why, the answer is almost always: "It's 2014".
  15. Unimaginative by ReptileQc · · Score: 5, Insightful

    Apparently this is the "less is more" philosophy... but at the same time, it is plain and unimaginative. Isn't it bad for a company that aims to prove that they can reinvent themselves?

    1. Re:Unimaginative by ReptileQc · · Score: 2

      Actually, unless you already know the company, neither the logo nor the writing is especially recognisable imho. The logo look like a cardboard color print test and because now the writing is in a simple font, it could be anything. Hardly recognisable to me. At least the previous logo and font were unique (or at least somehow distinctive). It almost seems as if after trying to copy iOS from Apple, they were now after the Google logo and color branding.

  16. Love the current comments on that page by BorgAssimilator · · Score: 4, Funny

    "It must have took around 5 minutes in paint to come up with that design..."

    "I can't help but think of windows 3.11 for some reason."

    "Does my monitor need calibrating again, or do those four colours in the panes look curiously sickly?"

    --
    "Intelligence has nothing to do with politics!"
    -Londo Mollari
  17. ... and made with MS Paint by schwep · · Score: 5, Funny

    Really? This looks like the last thing you drew before you thought, "I should try out the circle brush."

  18. How much did that actually cost? by MonkeyPaw · · Score: 3, Funny

    Four squares and some basic typeset.

    I can't even imagine how much they actually paid for this with all the different designs submitted, numerous meetings going over designs, tweaks to it.

    I can imagine the comments in the meeting though.

    "Yeah Bob. What we're looking for is something that says simple and not over thought. Go back and try AGAIN."

    --
    My studio - www.graylands.ca
  19. Another fugly design from the marketing droids by Anomalyst · · Score: 4, Insightful

    Looks very Metro. (Tha'ts not a compliment)

    --
    There is no right to feel safe thru security vaudeville at the expense of everyone's freedom, privacy and tax money.
  20. 10,000 Hours in MSPaint by TraumaFox · · Score: 2

    I bet the designer got paid more for that logo than I make in a year.

    1. Re:10,000 Hours in MSPaint by Billly+Gates · · Score: 2

      More than both of us combined :-(

      I disagree. It looks like he made it in 30 seconds. And earned the right for a reference on his free internship at Microsoft

  21. Re:Stop laughing by tiberus · · Score: 3, Insightful

    The designer must of taken a whole lunch break to create it.

    Mayhaps but, you know it went something like..

    Hey we need a new logo
    Send out the RFP
    Receive hundreds if not thousand of submissions, most of them decidedly silly
    Spend hours upon days upon weeks of LSERs (Logo Submission Evaluation Reviews) to narrow the field
    Toss that into the pot and go with an Execs 5yo did in crayon

  22. 25 years worth of work... by Cyko_01 · · Score: 3, Insightful

    ...and, much like vista, it is a huge disappointment

  23. Re:Stop laughing by Jeng · · Score: 5, Funny

    This is Microsoft you are talking about here.

    This was designed by multiple committees each of which would only support their own design.

    After 3 months of deliberations Balmer sat in on a committee meeting and determined the winner by lining up the different executives that ran each committee and then started throwing chairs at them. The last one standing won.

    --
    Don't know something? Look it up. Still don't know? Then ask.
  24. Logo is fine, font is wrong. by Erikderzweite · · Score: 4, Funny

    Given the latest developments, the font should've been MS Comic Sans.

  25. Logo for Microsoft, not MS by tepples · · Score: 5, Funny

    there is no dollar sign in there.

    Of course there isn't. The logotype part is "Microsoft", not "MS". The dollar sign, an homage to Microsoft's roots as a BASIC interpreter publisher, comes in only when you abbreviate it as M$.

    10 M$ = "Microsoft"
    20 PRINT M$;" is a monopolist"

    1. Re:Logo for Microsoft, not MS by hodet · · Score: 2

      you forgot 30 goto 10

    2. Re:Logo for Microsoft, not MS by ACE209 · · Score: 2

      why not to 20?

      --
      "we are all atheists about most of the gods that societies have ever believed in. Some of us just go one god further."
    3. Re:Logo for Microsoft, not MS by operagost · · Score: 5, Funny

      No, no! You have to save that change for later. You change the GOTO 10 to GOTO 20 and release it in the new version as a "performance enhancement".

      --

      Gamingmuseum.com: Give your 3D accelerator a rest.
  26. Re:Stop laughing by mooingyak · · Score: 4, Funny

    have. It's "must HAVE". "of" makes no sense.

    The best response of that nature that I've seen read something like "Do you of any idea how annoying that is?"

    --
    William of Ockham had no beard. The most likely explanation is that it was chewed off by squirrels every morning.
  27. That does it! by sl4shd0rk · · Score: 2

    I'm totally upgrading to Metro now!

    --
    Join the Slashcott! Feb 10 thru Feb 17!
  28. Spin-outs by tepples · · Score: 3, Interesting

    M$ has too much cash on hand to be sold off.

    How much cash would Microsoft have to hemorrhage before having to spin out pieces of itself? Would Xbox be the first to go?

  29. Re:Oh my God! by GameboyRMH · · Score: 2

    No, even their gays are boring and uncreative:

    https://upload.wikimedia.org/wikipedia/en/8/84/Logcabinlogo.jpg

    --
    "When information is power, privacy is freedom" - Jah-Wren Ryel
  30. Sweet Jesus by Quiet_Desperation · · Score: 4, Funny

    That thing is so bad the f is molesting the t out of sheer despair.

    1. Re:Sweet Jesus by Barlo_Mung_42 · · Score: 2

      Don't kid yourself. The t likes it.

  31. Re:Stop laughing by Ashenkase · · Score: 2

    We have a video of the kickoff meeting with Microsoft and that designer: http://www.youtube.com/watch?v=eE5WQLMwHHk

  32. Re:Oh my God! by Jeng · · Score: 3

    I figured the new logo would be a stylized graphic of Balmer bending a customer over a table and shoving an apple up the customers ass. Of course, I did poorly at marketing.

    The apple goes in the mouth, Balmer is shoving something else up the customers ass.

    Squeal!

    --
    Don't know something? Look it up. Still don't know? Then ask.
  33. Myriad vs. Segoe by tepples · · Score: 2

    Yes, both Apple's Myriad and Microsoft's Segoe (rhymes with ego) are inspired by Frutiger.

  34. Are you kidding me? by epp_b · · Score: 2

    This logo looks like it came out of a middle-school art contest in the 80's.

    Do they even realize how hokey it is or have they just all drank the Metro kool-aid?

  35. Re:Oh my God! by mellyra · · Score: 3, Informative

    Wow, oh wow! Whoa! A square rainbow! WHAT DOES IT MEAN!?!? T_T

    The video linked in the Technet announcement is interesting:

    blue: Windows
    red: Office
    green: XBOX
    yellow: ???

    Maybe Microsoft is planning a new product line ... (if yellow was Server or dev tools there would be no reason not to include it in the video)

  36. cubism by Anonymous Coward · · Score: 2, Funny

    It looks like a cubist version of the rainbow Apple logo.

  37. Re:Oh my God! by LoP_XTC · · Score: 3, Funny

    The video linked in the Technet announcement is interesting:

    blue: Windows
    red: Office
    green: XBOX
    yellow: ???

    Maybe Microsoft is planning a new product line ... (if yellow was Server or dev tools there would be no reason not to include it in the video)

    Hmm I would have thought ...

    Blue - Windows (For BSOD)
    Red - XBox (For RROD)
    Yellow - ASP/.NET (Yellow screen of death)
    Green - ... Okay stuck on this one.

    Aaron

    --
    "Curiouser and Curiouser...." -Alice
  38. Re:It's a... by amicusNYCL · · Score: 2

    Thanks, I just spent 10 minutes reading about vomiting.

    --
    "Our two-party system is like a bowl of shit looking at itself in a mirror." - Lewis Black
  39. Re:It looks juvenile by zlives · · Score: 2

    just wait till sp1 for better colors

  40. Re:Why was this necessary? by doodlebumm · · Score: 2

    The first thing you do when you find your company is getting ready to spiral into the toilet is to introduce a new logo. Right?

  41. Re:Oh my God! by goeken · · Score: 2

    Green is for Money

  42. Yes there is... by SuperKendall · · Score: 5, Funny

    there is no dollar sign in there.

    If you watch the video introducing the logo, you'll note that three of the colors represent broad categories of Microsoft - Blue is Windows, Red is Office, and Green is XBox.

    So what's the color remaining they didn't provide an explicit mapping for in the video?

    Gold.

    Well played, Microsoft.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  43. So they *really* can't let go of the Windows brand by AaronLawrence · · Score: 2

    For years, Microsoft has been stuck on making everything "Windows". "Word for Windows". "Windows Live Messenger". "Windows Phone". Their marketing department seems convinced that it's their strongest brand and needs to be spread to absolutely everything, no matter how irrelevant.

    They clearly now have committed the whole company to it, building the Windows logo into the company logo.

    Personally, I think it's tedious and repititive and of little value. But they clearly aren't going to let go now...

    --
    For every expert, there is an equal and opposite expert. - Arthur C. Clarke
  44. Re:Is it just me? by ramsun · · Score: 2

    Is it just me, or are those basically the same primary colors as Google?

    Primary colours are all the same. That's why they're called primary colours.