One Musician's Demand From Pandora: Mandatory Analytics
jfruh writes "Most Slashdotters have been following the debate among the various players in the music industry about how much money artists (and their labels) get from traditional music outlets like radio and newer services like Pandora or Spotify. But Zoë Keating, a professional cellist who has a professional interest in the outcome of this argument, thinks there's one thing missing from all the proposals: more data on who her audience is. Even digital services can't tell her how many people heard her songs or where they're most popular. 'How can I grow my business on this information?' she asks. 'How do I reach them? Do they know I'm performing nearby next month? How can I tell them I have a new album coming out?'"
She proposes mandatory reporting of information on listeners as part of royalties.
although I'm moderately surprised that it doesn't already exist....wait - it exists. It must. Nevermind.
It just is being sold to people who have more to gain from this info than the actual artists themselves. Well....I guess is what those unions are for then huh?
The last line of the article is a quote from Zoe (emphasis mine):
“I want my data and in 2012 I see absolutely no reason why I shouldn’t own it,” she wrote.
Which begs the question in my mind, whose data is it? The stations' to whom listeners tune into and collect the data or the artists' whose music is played? I would argue its the stations as they're the ones collecting it.
Another question is what is the data? I don't listen to any satellite or internet radio stations so I could be wrong, but I suspect that in the case of internet radio you can get the number of feeds and their location but that's about it. Is there any listener data that can be collected by satellite? How can that data be used to help artists market themselves better?
Geographic distribution and some basic demographics is one thing, and quite a reasonable one, but combine "How do I reach them? How can I tell them I have a new album coming out?" and “I want my data and in 2012 I see absolutely no reason why I shouldn’t own it.” and it sounds like the worst sort of stalkery marketer who'll abuse the hell out of your personal information for a buck.
'How can I grow my business on this information?' she asks. 'How do I reach them? Do they know I'm performing nearby next month? How can I tell them I have a new album coming out?'"
I guess the cat is out of the Pandora's box, eh? Well, let's see what else is in there...
(look what a fool's hope remained locked...) you want that info about me, drop your prices.
Oh... is it free already? Then... what about starting to pay me for my data?
(grin)
Questions raise, answers kill. Raise questions to stay alive.
... to my information? I want to keep my right to privacy and although I accept that she can ask, she does not have a right to it.
I love stacking my barbecues in the shed at the end of summer - you can't beat a bit of grill on grill action.
Buy ads like everyone else?
Step 1: Be an obnoxious prick and demand things for nothing
Step 2: ???
Step 3: Eat shit and die.
Wouldn't market research like that be in their own best interest anyway?
thow her the fuck out. With out exposure she'll have nothing, let her run her own website and gather those stats. The only things pandora should give out is the basic stats on how much the copyright owner should get paid past that they can PAY Pandora to get more stats.
by TheSpoom (715771) Uncaring Linux user here. I have nothing to add to this but please continue. *munches popcorn*
How do I reach them? Do they know I'm performing nearby next month? How can I tell them I have a new album coming out?
They can look you up if they like your performance on the radio. If they like it, they can look you up and probably subscribe to your RSS feed with all your new updates. If they are not doing so, they don't like you and your songs. Duh.
Oddly enough the first and only place I've heard of this artist is bandcamp and I think she's helped it grow. She seems to be demanding Pandora put in all the nice things that Bandcamp has.
Bandcamp is not a radio streaming station but you can stream a lot of albums freely on it. Bandcamp seems to solve a lot of these problems with it's pricing clearly stated. I don't use it as a musician but I make a lot of music purchases there and this is how things work. If you want to get an album for free, the band has the option of asking at least for your e-mail address and zip code. That way they can geographically target you or let you know they have a new album on Bandcamp. On top of that I think the sites has a huge stats dashboard for artists -- even including the referral URLs from which your listeners are landing on your page (so if you have it hooked up to your band's page, you can differentiate that from someone who found it via pitchfork or something).
I've had really good experiences with bandcamp but their 'discover' methodologies still leave a lot to be desired and I hope that someday they just turn it into a station that has a great front end that will allow you to see and purchase whatever is playing.
Of course, there's a lot of terrible music on bandcamp but I sort of enjoy the idea that it's open to all (as opposed to, say, Magnatune). There are famous artists that I already loved on Bandcamp and total nobodies I've come to adore.
My work here is dung.
There's a musician who's out of touch with her fans.
your listening data is already being collected. She may or may not be asking for listener email addresses, but if not, the statistics on your likes and dislikes and other listening patterns are part of the music genome project anyway. How would the artists' ability to view your listening patterns (without identifying you specifically) violate any right to privacy that isn't already given up as part of your agreement when creating an account to use the service?
BOOP!
With all the data already collected actually it's not that hard to generate the dataset that Zoà Keating or any musician required, via data-mining.
The problem is on who's going to pay for the data-mining effort?
I reckon that if the Musicians (or any other people) wants the dataset and are willing to pay for it, there will be people who will be more than happy to provide the service.
Muchas Gracias, Señor Edward Snowden !
She sells a product, TO THE RADIOSTATION, who then sells it to us. I am quite sure that say, Hostess, would like to have the demographic data from each supermarket, but they can't have it because it is NOT their data.
It is only the odd nature of content (infinitely replicatable unlike physical products) and bought laws that even has music being counted (number of times played). Physical product makers sell X amount to resellers and that is all the data they get. Why do you THINK they hold product promotions requiring you to send in your address? To get some data on were their products end up because the supermarkets are NOT just going to tell them for the fun of it. The product maker delivers his goods to the supermarket and his involvement ends there. He wants more, he pays for it. Through the nose.
A supermarket has no obligation, legal or moral to even record, let alone report, how that pallet of cookies was distributed amongst its shops let alone its customers. The amount of entitlement in this Zoe the Freeloading cellist demand is staggering. You want to get in touch with your customers, engage them yourself. It is NOT a broadcasters job to do that for you. Setup a youtube channel or whatever and get people to give them your details, expecting a radiostation to do that for you is everything that is wrong with the content industry today.
Content is a product nothing more, I buy it the same as toilet paper and frankly I be a lot more upset running out of toilet paper then out of commercial content.
What next, MP3 players have to upload logs of the play history, so the bills can be send correctly? She wants to force the use of kinect with Pandora to count the number of listeners?
She wants private consumer data from a commercial entity for free. If it wasn't the content industry this would be instantly discarded in the waste basket of bloody stupid ideas. Really, would you be okay with Hostess getting your address from the supermarket that they got from your credit card?
NO! Hell, in Holland at least, the supermarket itself ain't even allowed to use its payment data to find out peoples addresses, they have the bank numbers but are not allowed to match them in anyway. That is why loyalty cards are not simply tied to your bank pas which would be far simpler then having a separate card and give far more reliable tracking data (you didn't think loyalty cards existed for any other reason did you).
But this bitch wants that data. Fuck OFF.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
Grooveshark has some of this functionality. https://forrst.com/posts/Grooveshark_Artist_Dashboard-a2N
Why aren't the artists pushing for royalties from terrestial radio? There is probably a lot more revenue to be gained from this.
The real "Libtards" are the Libertarians!
Yo, Yo Ma.
Yes that is exactly what Pandora's customers want; spam spam spam and more span from musicians.
This reminds me of the joke: How do you make a cellist's car go faster?........ remove the pizza delivery sign.
Any service that gave a person like this my data would instantly lose my business.
I hope that Pandora not only ignores her completely but that someone educates her about how much data privacy is worth to people. Some fools give private data away for free but if she wants most people data she should be willing to pay big bucks for it and expect to be turned down by the vast majority.
if you actually read her blog i don't see anywhere she demands anyones email address. it's all in response to IRFA, which is about setting royalty rates for internet radio. she puts forward a compromise by saying artists like her might prefer to be paid in some kind of data instead of the compulsory royalties required by law.
... and this is the one thing that is so irritating.
Ms. Zoà Keating things that because people listen to her song she has the right to SPAM her listeners with announcement of new album / new gig / new whatever and so on.
Granted, a portion of her listeners would want to know everything she does, but a larger portion do not.
And it is not right for an artist to bug the listeners, whether they are paid listeners, or not.
Muchas Gracias, Señor Edward Snowden !
She'll find that having an easy to find website with a tour calendar and a newsletter will help.
And of course a Facebook page where she'll see all her fans.
If it's data about MY life. It's MY data.
And you can't have it to study, analyze, monetize, or use in any way unless i give YOU and only YOU specific permission to do so.
Opt out is bullshit. It's opt in or nothing. And i'm NOT going to opt in since lets be honest.
You're not going to give me anything that *I* want. Or even save me any money.
You are trying to gain something from me without giving me payment.
And to that i say FUCK YOU!
Does your company or business disagree?
Well then you should have no problem giving everyone access to all your businesses personal and financial data so we can do as we see fit with it.
We deserve to know everything that exists about your business right down to the smallest details. Above and beyond what is know about even public traded companies!
What? Fuck me? Yeah that's what i thought.
You hypocrites.
For free content.
Zero problems with it.
If you want my money and my data? Fuck that.
The Majors have a stake in a lot of the streaming services so why would they want transparency.
I think its a fair call by the artist. I'm after data to grow my business.
sounds intrinsically related to collecting user data without their consent or pushing them to provide it. Maybe I don't want musicians knowing where Iliveand what I'm doing, especially if such musicians are making money off my personal data.. and I'm not..NO DEAL
Why are younger female cellists always so attractive?
How do I reach them? Do they know I'm performing nearby next month? How can I tell them I have a new album coming out?
Translation: Digital retailers owe me free marketing.
I disagree, but at the most the retailers should provide her web-page/twitter/facebook address. Like is already done with CDs and DVDs.
She's assuming that you can just make analytics and it costs nothing. The problem is that this bitch knows nothing about technology. She thinks just because you can count the 'likes' on Facebook that she deserves any of that.
Analytics is business intelligence. It's valuable information that's difficult to get. And she's correct. Analytics can inform you to make decisions that will make you millions. But it's NOT a freebie. Consider stock data and Bloomberg terminals- to get the latest up to date stock information to inform your trades, you have to pay MILLIONS in fees. That's because that information is more valuable than gold. Getting together a programmer and business guys to draft and collect data isn't cheap. You don't deserve a part of the pie just because you puked out some content.
Consider this- there is NOWHERE she can go that she can get that data. It's on Pandora. That's it. They built a huge multimillion dollar company to collect this information, and they pay her contracted royalties for it. Why should she get it for free? If she wants data, then she'll have to pony up big money like the other companies that want it.
I have an agreement with Pandora, NOT the artist.
MMO Quests are like orgasms:
You may solo them, I prefer them in a group.
I've been an avid paid Pandora listener for a few years and would love to see them find a way to improve their services especially if it can make them more marketable and last longer. This can benefit both the consumer and the artist if done properly and I think Zoe Keating, incidentally whom I discovered on Pandora, has the right idea.
When I find an artist I REALLY enjoy the first thing I end up doing is finding more of their songs not on Pandora...but on youtube. Then if I like a good portion of their stuff I'll usually go hunt for their album, which I usually try to buy directly from the artist when possible, or I'm looking to see if they're ever playing anywhere near me.
It would also be neat if it could show a map/chart of artists based on what you've thumbs upped previously or sort by station or something while you're in a buying mode. One thing I couldn't understand is how Pandora didn't enter into the music sales business as that would have flowed nicely with their current business. Imagine having an "add to cart" for songs you really dig and being able to play those on demand within the Pandora interface? Or just revert back to full on radio mode like always. There's just so much potential for this service and it typically nails what I'm in the mood to listening to.
I guess the cat is out of the Pandora's box, eh?
Put your battle-axe back in the scabbard. You've made your bed; now you have to eat it. We could stand here and talk until the cows turn blue. It’s time to step up to the plate and lay your cards on the table.
systemd is Roko's Basilisk.
Part of what she's asking for isn't so bad, namely aggregate metrics or just general listening statistics. I've got some music on Pandora as well, and I can say that they make absolutely no information available about how many people are listening, how many listeners skip the song, how many listeners give the song a thumbs up or down, etc. Once the music goes in, the rest if a big mystery.
She loses me when she suggests that she should just magically be able to get her listeners' contact information without some sort of opt-in. As much as I would love an epic mailing list of anyone who has ever heard my work... yeah... no...
Pay them like you pay your agent to do the same thing.
Pay them like you pay your label to promote your work.
Or is this just a demand for being paid AND getting even more free stuff from the grabby classes of worthless entertainers?
The contempt is your refusal to accept that you ARE a networker.
The contempt is the contempt YOU hold for the idea of being a networker. Others are just telling you "You're one too".
And stop being so bloody entitled. YOU are the reason why piracy is victimless: you deserve the same as you do. You demand free stuff, pirates demand free stuff. Except YOU get to whine on public TV.
I'm pretty sure SoundCloud makes analytic data readily available if you have a paid account. (I'm a freebie moocher, so I don't use that feature but I'm fairly sure they advertize it in pushing the paid-for upgrade. Something to keep in mind if you're a musician with a promo site.)
May not have some of the features or distribution of some of the other sites, but hey if you're a musician trying to find your audience you should explore all channels if you haven't haven't put yourself into any agreements that restrict which ones you can use.
...spam from an artist just because their song happened to randomly pop up on Pandora.
You know, WORK FOR A LIVING.
Rather than sponging off other people's work (oh and how they HATE it when you do that to them..!), do the work.
Or pay cost plus profit plus development to Pandora and each of the services just like any other business would do to, for example, TV or radio. Why the hell does this silly cow and you think this should be done for free, just because they'd like it?
When you're Zoe Keating, every day is a bad hair day.
I would say at least in the example of pandora she has no right, you gave that up when you get paid for it. Pandora created the medium, network, interface and built their customer base who subscribe to their product, or at least experience adds from it, if you want the data cough up some money for it! Facebook makes their money the same way, and information is their intellectual capital.
Good leaders run toward problems, bad leaders hide from them.
Pandora is a part of the music genome project. If they were to release their data and influence the music industry in such a way then it would negate their research. The only way they could release the data would be to stop the project. It is not the same as other internet radio sites.
but you just described Capitolism.
So Pandora, Spotify et al are supposed to spend money on analytics as well as pay for the privilege of broadcasting her music? ROFLMAO! Classical musicians have always been coddled, spoiled brats.
Better yet, perhaps they should do this analysis for themselves, then, armed with GeoIP data, renegotiate the royalties. "Oh, you still insist on $1 per play? You know that concert you're playing in NYC next month? Noone in a 50-mile radius is going to be able to hear your music for the month preceding. But don't worry, we'll make sure you get your royalty check." Market that, idiot.
grow my business
And this is why music is shit now and we have to look to decades and sometimes centuries ago for good new work and good new performers.
Also, mention Adele and you can kindly kill yourself.
Sorry Zoë, but the way that I read the Pandora ToS and Privacy Policy, demographically sliced analytics are not covered by the existing Pandora legal agreements with the service users, although it might be a grey area because of the clauses about providing anonymized usage data for royalty calculation purposes.
If it is not covered by the existing agreements, then inclusion in Zoë's analytic data would require an opt-in from every Pandora user who listens to her music (not me, as personally I prefer Pablo Casals even though it is impossible to go to any of his live performances any more..., Jacqueline du Pré, or Mstislav Rostropovich).
You mean like sit in an office and typing on a computer - is that REAL WORK? Or REAL WORK like digging potatoes with bare hands instead of lazy sponging like sitting in a tractor and making it do the work or cheating and using a shovel?
Sorry kid, but you are ridiculous. It takes all kinds to make a society and entertaining is still "real work" even if you and I do something different.
It's not "done for free" if a middleman is taking a cut. It appears she wants the middleman to do more REAL WORK (there it is again!) if they want to have the right to sell her stuff to other people.
from Pandora. Looking at the ads they serve me, they think I gamble, play flash games, shop at Lowes, support the tea party faction of the GOP, am single, and a homosexual.
I am none of these things. Which is why I mute the line any time an ad comes up.
-
I should own it, because I want it.
I won't claim any patent on this idea, she can have it for free.
She should write a song called "I Will Be Performing In Dallas On The 23 November 2012" and people who listen to her music will turn up.
If you want something to tell you how to perform in order to make money, sign with a record label.
*Oh, and start learning detox and how to hide from the press immediately!*
What, don't like that suggestion? Then find another line of work. /HUMOR, HUMOR
That they need to negotiate with Pandora on. They need to get over themselves. Pandora provides analytics for the right price. Move along.
I wonder how many people who posted comments here, thinking that streaming music analytics is a good idea, would also enable the do-not-track flag in their browsers and opt out of Google's targeted ads.
"How do I reach them?" Twitter. "Do they know I'm performing nearby next month?" Twitter. "How can I tell them I have a new album coming out?" Twitter.
For me, a higher priority would be to have these streaming services actually exist in my country.
I think that would do more for these artists to promote their music to a wider audience.
---
"I can't complain, but sometimes still do..." Joe Walsh
Here is a clue, dumb ass:
If people here it an like it they will go to this neat thing called 'Google'.
Then they will 'find' you.
You can post all the information about what you are doing on the internet via a 'website' or 'blog'
You might want to look into it.
"oh no, it's my business so spend money telling me things becasue my business is more important to anything else. WHAAAA! pay me more for work I already did years ago.. WHAAA!"
The Kruger Dunning explains most post on
I don't tend to post much, but no one says anything about this. It seems like, as usual, no one reads through everything completely, but Zoe herself has published her whole accounting logs online: https://docs.google.com/spreadsheet/ccc?key=0AkasqHkVRM1OdEJFUnhyNFFkZjVSUWxhWGl1dE9lQXc#gid=0
If she finds more people in my city who want to hear her play, and comes over because of that, YAY!. That's all she's asking for, or at least, that's all she mentions on twitter.
Meh, this is all falling to deaf ears of people who think she wants ALL your information, so, I don't know why bother. She just wants the where and when. She knows that internet knowledgeable people will find her and subscribe to her mailing list (which she mostly sends out once every two months or so).
Enjoy her info. She's quite honest on what she's showing.
Shoot...forgot to log myself in...oh well...
Sounds like someone should be using Last.FM. It "Scrobbles" listens by all users, compares them to similar acts, notifies users that the band they're listening to has upcoming shows in their area... hmm... still wondering why Pandora is such a big deal, when Last.FM has done all of this and more for about a decade!
if you want Pandora to do all that for you, you as a muscian would have to PAY THEM and then you wont get any money when people listen. I'd say Update your Face Book page lady! and or your Wiki too.. your fans will follow you if they are your fans. As a Pandora user, I DO NOT LOOK at it.. i start the program and turn the screen off on what ever device i am using to listen. Automated scripts i have will press the I am still listening and or the Close on ads when they pop up. so her proposal on adding in info to Pandora will be useless for a user like me. (90% of us do what i do from what i have read)
If she wants it, I'm sure it's available. It must have value since she wants it. I Kknow! She could buy the data from Pandora!! Perhaps in exchange for a better royalty.
It would depend on how personal that information is. If the latest albums is found to be most popular amongst 22-year-old me who also like death-metal, perhaps the artist would then tailor to that artist. I don't see anything wrong with that.
Now if she's getting my email address or contact info to send me bulletins about "wonderful new album X," that's not cool.
I've read and thought, "Wow, this person is stupid."
Strange, I just read this and felt the same way, except that describing this AC as "stupid" would probably be generous.
GirlInTraining. You've got your own personal troll. I guess that means you make enough compelling and intelligent arguments to get yourself on some idiot's harassment list. Probably one of those dinosaurs that is intimidated by the thought of women - especially unavailable women - invading his little coffee-stained paradise.
Hostess sells a physical product to the supermarket. The supermarket then sells that product to customers. They may or not share demographics to the manufacturers (Hostess etc), who knows.If the product doesn't sell well, Hostess already made their buck off the supermarket (though future revenue may be suspect for a product that doesn't sell).
Now this is plays for online radio. The amount of revenue is somewhat proportional to the plays, so the artist does how a fairly legitimate interest in at least making sure he/she is getting paid for the actual plays. Data beyond that is a bit different, but knowing what types of customers are interested in one's music is often in the interest of both artists and consumers (If an Artist finds the most listeners are in Switzerland, perhaps it's time to schedule a tour there).
And she replied
http://zoekeating.tumblr.com/post/36160121213/more-about-data-vs-royalties