Pepsi To Release New Breakfast Mountain Dew

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Pepsi To Release New Breakfast Mountain Dew

Posted by samzenpus on Monday February 11, 2013 @06:15AM from the pretty-sure-it-was-already-a-morning-drink-for-many dept.

skade88 writes "Pepsi will release on Feb 28th a new breakfast Mountain Dew. The new drink called Kick Start is Mountain Dew mixed with fruit juice. It will come in two flavors, Citrus and Fruit Punch. 'Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,' said Greg Lyons, Mountain Dew's vice president of marketing."

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one word by metalmaster · 2013-02-11 06:17 · Score: 5, Informative

awesome...
1. Re:one word by I+Mean,+What · 2013-02-11 11:04 · Score: 3, Insightful
  
  Unfortunately for those who've never eaten healthy in their life they don't know they feel like crap. They don't have any other experience to compare it to. A few years ago I started eating a lot healthier, and replaced one meal per week with just a salad. I thought I was going to feel like crap due to what I perceived to be a lack of substance but it turned out I had way more energy and started to feel "good" for the first time since childhood. After I cut out sugar, sodas, and most red meat I find myself feeling much more energetic. Exercising in the morning added to this effect. I didn't know that I felt like crap eating crap food until I experienced something else. I think most people who eat fast food all the time and don't exercise think they feel fine. It's kinda sad.
2. Re:one word by chromas · 2013-02-11 13:28 · Score: 3, Funny
  
  Bonus if you hit a ramp of some sort and manage a barrel roll while pouring the Breakfast Diet Double Dew 8 inches from your face. X-TREME, my good sir.
3. Re:one word by davester666 · 2013-02-11 15:46 · Score: 3, Funny
  
  Beer?
  
  --
  Sleep your way to a whiter smile...date a dentist!
Great story! by Anonymous Coward · 2013-02-11 06:20 · Score: 5, Funny

Ignore all the ignorant trolls complaining about this one.
- Frank Davidson
EVP, PepsiCo Marketing.
Australia by Dexter+Herbivore · 2013-02-11 06:21 · Score: 5, Insightful

We only just got caffienated Mt. Dew recently in Australia. Why do you guys like it so much? It's terrible...
1. Re:Australia by LongSpleen · 2013-02-11 06:40 · Score: 5, Insightful
  
  Homer Simpson: Now, what do you have to wash that awful taste out of my mouth?
  Khlav Kalesh Guy: Mountain Dew or Crab Juice.
  Homer Simpson: Blecch! Ew! Sheesh! I'll take a crab juice.
2. Re:Australia by h4rr4r · 2013-02-11 06:41 · Score: 5, Funny
  
  So you had some decaf form of it before?
  Any reason? or just that being felons means we don't trust you with any drugs?
  Why would anyone drink Mt.Dew without caffeine? That is like decaf coffee or alcohol free beer or tits on a boar hog.
3. Re:Australia by ak3ldama · 2013-02-11 06:54 · Score: 5, Informative
  
  No... My favorite part is from this article!
  
  "Kickstart combines the best of all worlds -- it tastes great, has just the right amount of real fruit juice and gives them a kick to help them start their day," Baker said.
  The amount of fruit juice Kickstart actually has is 5%, Baker said. ...
  
  --
  "but money is the God of Algiers & Mahomet their prophet." - Rich. O'Bryen June 8th 1786
4. Re:Australia by rwyoder · 2013-02-11 06:57 · Score: 3, Funny
  
  Why would anyone drink Mt.Dew without caffeine? That is like decaf coffee or alcohol free beer or tits on a boar hog.
  "Why would anyone drink alcohol-free beer? Is it for people who don't like getting drunk, but still enjoy urinating?" -- Jay Leno
Slashdot? Not The Onion? by mfarah · 2013-02-11 06:25 · Score: 5, Insightful

When I saw this headline coming up in my feed, I thought it was from The Onion. THEN I saw the familiar /. logo...

--
"Trust me - I know what I'm doing."
- Sledge Hammer
No thanks. by Dracos · 2013-02-11 06:29 · Score: 5, Informative

Mountain Dew already has orange juice concentrate in it. If someone wants juice with a kick, drop an open 5 Hour Energy into your glass of juice.
What their consumers really want is for Mountain Dew Throwback to replace regular Mountain Dew.
1. Re:No thanks. by h4rr4r · 2013-02-11 06:43 · Score: 4, Insightful
  
  Better yet, drop a shot or two of vodka in the OJ and skip the mountain dew. Screwdrivers are a breakfast drink.
2. Re:No thanks. by Anonymous Coward · 2013-02-11 06:43 · Score: 5, Funny
  
  You seriously can't taste the difference between regular and throwback? Let me guess, you also can't believe it's not butter, and diet tastes the same as regular.
3. Re:No thanks. by theripper · 2013-02-11 06:45 · Score: 3, Insightful
  
  Replacing 40g of HFCS with 40g of sugar significantly changes the taste. Mountain Dew Throwback tasts way better.
4. Re:No thanks. by Anonymous Coward · 2013-02-11 06:51 · Score: 5, Insightful
  
  Here's an even better idea:
  Wake up refreshed from a good night's sleep; Prepare a nice breakfast consisting of lean high quality protein (3 egg omelet with a bunch of onions, peppers, tomatoes, olives, spinach, mushrooms, and a bit of diced ham, cooked with MINIMAL oil), and a nice chunk of cantaloupe or a bowl of berries (blueberries, strawberries, raspberries), and a big glass of cold water, plus some coffee or tea.
  Drink plenty more water through the day. For lunch, prepare a nice salad with some grilled chicken, shrimp, or beef tips, and a little bit of balsamic vinaigrette. For dinner, a big plate of steamed vegetables with some grilled steak / chicken / pork.
  Minimize the added oil, minimize the dairy, minimize the starchy vegetables & pure carb sides (potatoes, pasta, rice, etc.), and eliminate the shit foods like soda, chips, and candy - for snacks, choose fruit, vegetables, or nuts, and water (drop some lemon, or cucumber, or melon into a pitcher and let it sit to infuse the water with a little flavor if you really hate plain water). Fruit juice is just sugar in a glass, as well - skip it.
  Do all that, stop spending stupid money on bullshit chemicals to flood your body with "energy," and be amazed at the health benefits that accrue from eating healthy, high quality food instead of stuffing your stupid piehole full of processed garbage from PepsiCo and Frito Lay. You'll be amazed at how quickly your energy levels rise, and how very little "hunger" you have when you're not constantly spiking & crashing your blood sugar and giving yourself diabetes.
5. Re:No thanks. by Anonymous Coward · 2013-02-11 09:54 · Score: 4, Insightful
  
  If that's the case, then go upstairs and ask your mom to make you a healthier breakfast. Or alternately, grow the fuck up and learn to function like an adult in the real world.
  It takes literally 5 minutes and zero appreciable cooking skill to scramble eggs in a frying pan with some diced vegetables. Fuck, if you really hate the idea of doing anything for yourself, just get some decent salsa (i.e., without a shitload of added preservatives, salt, and other bullshit) and put a few big scoops of salsa over the eggs as they finish cooking, and eat that with an apple. Or is washing the apple too much work, too?
  It takes literally 15 minutes to rub a little black pepper (or other seasoning of your choice) & olive oil on a pack of skinless chicken breasts and broil them - easily enough to handle 3-4 days worth of meals in a single go. If you want quick at the tradeoff of quality, you can get frozen pre-grilled chicken breasts that are microwaveable, and have all the delightful consistency of tire rubber.
  Spend $25 and buy a serviceable steaming pot for your vegetables, or have lots of cold salads - easy enough to buy pre-washed, pre-sliced salad vegetables in the grocery store. Hell, you can buy frozen, steam-in-bag microwave vegetables for those emergency times when you absolutely can't stand the thought of waiting a whole 10 minutes for your veggies to steam.
  There is absolutely no reason other than unadulterated laziness that you can't make decent meals for yourself. And if this IS a problem, then I have a tip for you: you're already at risk for all of the ugly side effects of bad eating, because you're too lazy to care what sort of shit you put into your body, and are abusing your body through its best years - it will not repay that disservice kindly, you can be sure.
Our consumers told us... by Ashenkase · 2013-02-11 06:30 · Score: 4, Insightful

they are looking for an alternative to traditional morning beverages and newer, hip way of developing diabetes.
Pop for breakfast? This is why you're fat. by Kenshin · 2013-02-11 06:31 · Score: 5, Insightful

When I was a kid I always enjoyed road trips to the US because of the wide variety of junk food available down there, but it's only recently dawned on me just how much junk food you guys actually consume.
On a recent trip into New England I had to go to a supermarket, and it was pretty astounding when I actually stood back and noticed things. The section with 2L bottles of pop was at least twice the size of an equivalent Canadian supermarket, and the section with actual fruit juice was probably only a third of the size of one here, with not nearly as much variety.
I mean, I love pop myself, but just how much of it do you guys drink down there? Is it served with every meal or something?

--
Does it make you happy you're so strange?
1. Re:Pop for breakfast? This is why you're fat. by noc007 · 2013-02-11 06:57 · Score: 3, Insightful
  
  Is it served with every meal or something?
  Pretty much yes. Buying a "meal", and I use that term loosely, from a fast food joint includes at least a 20floz cup. Going to a restaurant it's common for people to order a soda. I worked as a waiter a couple of times and over 70% of people order a soda. Though, at least 80% of those didn't get more than one refill.
  People wonder why they're fat.
2. Re:Pop for breakfast? This is why you're fat. by jcouvret · 2013-02-11 07:13 · Score: 4, Insightful
  
  This.
  I have lived in Australia and Germany and have traveled in other western countries, and the difference in food selection between other those countries and the United States is astounding. From granola to yogurt, breads to meat - it is difficult to find good foods in the US that are not overly processed. I'm 34, and it has changed quite a bit in my lifetime. Take yogurt for example, when I was a kid, yogurt tasted like yogurt - now the only national brand that even resembles yogurt is Activia. It's like food producers were forced to reintroduce real yogurt with active cultures because probiotics became popular. Everything else was milk with gelatin added to make it "yogurt".
  And I live southern California, where there is a decent market for quality food. I have recently been traveling to rural Maryland and Virginia for work - I doubt 5% of the food in those grocery stores needed to be chilled or frozen - it is almost all over-processed crap.
It's got electrolytes! by Anonymous Coward · 2013-02-11 06:32 · Score: 5, Funny

It's what plants crave!
Translation by LordLimecat · 2013-02-11 06:33 · Score: 5, Insightful

Our customers are looking for a way to start their day with yellow 5 and caffeine in the morning, and we've realized that giving it the veneer of health by throwing in some juice concentrate does the job well while also ratcheting up the sugar levels.
For the consumer who wants to embrace a sugar-loaded diet and a diabetic lifestyle, Kickstart is exactly what theyre looking for.
Ad? by BlkRb0t · 2013-02-11 06:35 · Score: 5, Insightful

This story seems like an ad more than anything else. Just saying.
Brominated Vegetable Oil? by ruiner13 · 2013-02-11 06:39 · Score: 4, Interesting

Any word on if this stuff contains BVO like regular Mountain Dew? I would hope the answer is "no", but I've been wrong before.

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today is spelling optional day.
Re:... another low? by vlm · 2013-02-11 06:41 · Score: 3, Funny

Programmers too. A 36-pack precisely fits in a mini fridge.
No coincidence. Real programmers (or at least real old programmers) program in 36 bits.

--
"Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
Re:Really? by englishknnigits · 2013-02-11 07:02 · Score: 4, Funny

Ummm...it involves Mountain Dew. Sooooo...nerds?
Re:two words by cayenne8 · 2013-02-11 08:02 · Score: 5, Insightful

Yep.
Lemme guess, 2nd or 3rd ingredient listed on the label is gonna be HFCS (High Fructose Corn Syrup)??
Ah...nothing like a little boost to the old obesity rate.

--
Light travels faster than sound. This is why some people appear bright until you hear them speak.........
Re:mm by sunderland56 · 2013-02-11 08:13 · Score: 5, Funny

coconut juice is orgasmic.
Coconut juice might look orgasmic, but in reality it comes from coconuts.
As a dentist who treats patients with Mt. Dew by mark_reh · 2013-02-11 10:02 · Score: 5, Informative

mouth on a regular basis, all I can say is there should be warning labels on all fizzy beverage containers. For some reason there are a lot of stupid people in the world who think that drinking soda all day long is OK, even as they look in a mirror and see their teeth turning black.
One recent patient, a 28 YO female, who will probably be in complete dentures within 5 years, told me she cut back from 3 six packs of the Dew per day to only one because her physician told her it was wrecking her teeth and making her fat. By the time she got to me I had to extract 8 of her remaining teeth and fit her for partial dentures. She reported that her teeth didn't start hurting until just before she came to see me in spite of the fact that 3 of her teeth had no clinical crowns left at all (they were rotted down to the gum line).
The combination of acid and sugar is the worst thing for your teeth, and generally not good for your body either.
Drink water.
Re:Really? by Golddess · 2013-02-11 10:09 · Score: 3, Informative

Code Monkey does like Tab and Mountain Dew...

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"I'm not sure I like the fugnutish tone you used in your post!" -RogL (608926)-