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Pepsi To Release New Breakfast Mountain Dew

Posted by samzenpus on from the pretty-sure-it-was-already-a-morning-drink-for-many dept.

skade88 writes "Pepsi will release on Feb 28th a new breakfast Mountain Dew. The new drink called Kick Start is Mountain Dew mixed with fruit juice. It will come in two flavors, Citrus and Fruit Punch. 'Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,' said Greg Lyons, Mountain Dew's vice president of marketing."

60 of 362 comments (clear)

  1. one word by metalmaster · · Score: 5, Informative

    awesome...

    1. Re:one word by butchersong · · Score: 2

      Honestly if you're in the habit of eating cereal this probably isn't much worse but the problem is people will treat this as a drink instead of what soft drinks really are... food. If you're going to eat anything for breakfast it should be protein maybe some nuts or bacon and eggs. I really don't understand how people function eating cereal, donuts and other cheap sources of calories especially first thing in the day. You either have to keep eating or you feel like crap in my experience.

    2. Re:one word by I+Mean,+What · · Score: 3, Insightful

      Unfortunately for those who've never eaten healthy in their life they don't know they feel like crap. They don't have any other experience to compare it to. A few years ago I started eating a lot healthier, and replaced one meal per week with just a salad. I thought I was going to feel like crap due to what I perceived to be a lack of substance but it turned out I had way more energy and started to feel "good" for the first time since childhood. After I cut out sugar, sodas, and most red meat I find myself feeling much more energetic. Exercising in the morning added to this effect. I didn't know that I felt like crap eating crap food until I experienced something else. I think most people who eat fast food all the time and don't exercise think they feel fine. It's kinda sad.

    3. Re:one word by chromas · · Score: 3, Funny

      Bonus if you hit a ramp of some sort and manage a barrel roll while pouring the Breakfast Diet Double Dew 8 inches from your face. X-TREME, my good sir.

    4. Re:one word by davester666 · · Score: 3, Funny

      Beer?

      --
      Sleep your way to a whiter smile...date a dentist!
  2. Really? by Anonymous Coward · · Score: 2, Insightful

    Who cares?

    1. Re:Really? by englishknnigits · · Score: 4, Funny

      Ummm...it involves Mountain Dew. Sooooo...nerds?

    2. Re:Really? by N0Man74 · · Score: 2

      Ummm...it involves Mountain Dew. Sooooo...nerds?

      I suppose. For some strange reason, Mountain Dew appears to occupy a unusually prevalent place in both geek and redneck culture.

      Personally, I think that Homer Simpson was spot on...

      Homer: Now, what do you have to wash that awful taste out of my mouth?
      Khlav Kalash Vendor: Mountain Dew or Crab Juice.
      Homer: Blecch! Ew! Sheesh! I'll take a crab juice.

    3. Re:Really? by Golddess · · Score: 3, Informative

      Code Monkey does like Tab and Mountain Dew...

      --
      "I'm not sure I like the fugnutish tone you used in your post!" -RogL (608926)-
  3. Great story! by Anonymous Coward · · Score: 5, Funny

    Ignore all the ignorant trolls complaining about this one.

    - Frank Davidson
        EVP, PepsiCo Marketing.

  4. Australia by Dexter+Herbivore · · Score: 5, Insightful

    We only just got caffienated Mt. Dew recently in Australia. Why do you guys like it so much? It's terrible...

    1. Re:Australia by LongSpleen · · Score: 5, Insightful

      Homer Simpson: Now, what do you have to wash that awful taste out of my mouth?
      Khlav Kalesh Guy: Mountain Dew or Crab Juice.
      Homer Simpson: Blecch! Ew! Sheesh! I'll take a crab juice.

    2. Re:Australia by h4rr4r · · Score: 5, Funny

      So you had some decaf form of it before?

      Any reason? or just that being felons means we don't trust you with any drugs?

      Why would anyone drink Mt.Dew without caffeine? That is like decaf coffee or alcohol free beer or tits on a boar hog.

    3. Re:Australia by LongSpleen · · Score: 2

      Some countries have/had laws about which drinks can be caffeinated. I think Canada only started allowing non-cola drinks to be caffeinated a few years ago so Canadian Mtn. Dew was non-caffeinated. Not sure if the reason was the same in Australia or not.

    4. Re:Australia by ak3ldama · · Score: 5, Informative

      No... My favorite part is from this article!

      "Kickstart combines the best of all worlds -- it tastes great, has just the right amount of real fruit juice and gives them a kick to help them start their day," Baker said.
      The amount of fruit juice Kickstart actually has is 5%, Baker said. ...

      --
      "but money is the God of Algiers & Mahomet their prophet." - Rich. O'Bryen June 8th 1786
    5. Re:Australia by rwyoder · · Score: 3, Funny

      Why would anyone drink Mt.Dew without caffeine? That is like decaf coffee or alcohol free beer or tits on a boar hog.

      "Why would anyone drink alcohol-free beer? Is it for people who don't like getting drunk, but still enjoy urinating?" -- Jay Leno

    6. Re:Australia by anethema · · Score: 2

      Actually in Canada, "Glucose/Fructose" is just BS to hide the fact that it is also HFCS. No difference from USA sweetener.

      --


      It's easier to fight for one's principles than to live up to them.
    7. Re:Australia by femtobyte · · Score: 2

      "Just the right amount of fruit juice" means the amount that allows them to prominently display "Made with real fruit juice!" on the label, without incurring too much extra cost from actually including juice. "Just right" for a mega-corporation is always going to be starkly different from "just right" for human beings.

    8. Re:Australia by dargaud · · Score: 2

      What do you mean "A new breakfast soda" ? No need for that. When I worked in the US my colleague whom I shared the office with came every morning with a gallon-sized mug of Coke(tm). Yes, a bucket with a handle, filled with ice cube and Coke, which she would take an hour or two to get choke down. I was horrified. But of course she did look like a sphere.

      --
      Non-Linux Penguins ?
    9. Re:Australia by jjsimp · · Score: 2

      When I was addicted to the stuff, I tried to cut down on the shakes with the decaf stuff. The Mt. Dew Caffeine Free is a horrible drink. Thankfully, I am off Mt. Dew and any soda products now. When I am traveling I may have an occasional Coke or Pepsi, but I haven't had a Mt. Dew since before the spinoffs starting coming out (Mt. Dew White, Mt. Dew Red). And no I was not then or now obese. I'm not exactly Mr. Fitness either.

    10. Re:Australia by king+neckbeard · · Score: 2

      Apple juice has a decent amount of vitamins and minerals in it, and a low glycemic index. I can't think of any fruit juices that don't have a lot of at least Vitamin C in them. Fruit juices don't have as many nutrients as V8 or Milk, and they have more sugar than water, but if you aren't drinking fruit juices exclusively, I don't think it's a real health concern.

      --
      This is my signature. There are many like it, but this one is mine.
    11. Re:Australia by gmhowell · · Score: 2

      apple juiice >>>>> soda
      less sugar, no HFCS, less acidic, more elctrolytes.

      Yeah, but how does apple juice compare to Brawndo?

      --
      Jesus was all right but his disciples were thick and ordinary. -John Lennon
  5. Slashdot? Not The Onion? by mfarah · · Score: 5, Insightful

    When I saw this headline coming up in my feed, I thought it was from The Onion. THEN I saw the familiar /. logo...

    --
    "Trust me - I know what I'm doing."
    - Sledge Hammer
  6. No thanks. by Dracos · · Score: 5, Informative

    Mountain Dew already has orange juice concentrate in it. If someone wants juice with a kick, drop an open 5 Hour Energy into your glass of juice.

    What their consumers really want is for Mountain Dew Throwback to replace regular Mountain Dew.

    1. Re:No thanks. by LordLimecat · · Score: 2

      The idea that somehow replacing 40g of HFCS with 40g of sugar (which is chemically very nearly the same thing as HFCS) will make a significant improvement is laughable.

      It would be like worrying about what kind of oil is used to fry your french fries. Perhaps there is a small difference in there somewhere, but you really need to worry about the quantity of oil, not the type.

    2. Re:No thanks. by h4rr4r · · Score: 4, Insightful

      Better yet, drop a shot or two of vodka in the OJ and skip the mountain dew. Screwdrivers are a breakfast drink.

    3. Re:No thanks. by Anonymous Coward · · Score: 5, Funny

      You seriously can't taste the difference between regular and throwback? Let me guess, you also can't believe it's not butter, and diet tastes the same as regular.

    4. Re:No thanks. by theripper · · Score: 3, Insightful

      Replacing 40g of HFCS with 40g of sugar significantly changes the taste. Mountain Dew Throwback tasts way better.

    5. Re:No thanks. by noc007 · · Score: 2

      This. It tastes better with real sugar and actually has OJ in the Throwback version as parent mentioned. I'd like to see what the Throwback would taste like without the added sugar or perhaps a little added sugar. Still, I do buy every 12 pack of Throwback on the shelf at the local grocery store since it costs the same as the crappy HFCS version. Once, Costco blessed us with a well priced case of MD Throwback, but they at least stock the Mexican Coke regularly.

    6. Re:No thanks. by Anonymous Coward · · Score: 5, Insightful

      Here's an even better idea:

      Wake up refreshed from a good night's sleep; Prepare a nice breakfast consisting of lean high quality protein (3 egg omelet with a bunch of onions, peppers, tomatoes, olives, spinach, mushrooms, and a bit of diced ham, cooked with MINIMAL oil), and a nice chunk of cantaloupe or a bowl of berries (blueberries, strawberries, raspberries), and a big glass of cold water, plus some coffee or tea.

      Drink plenty more water through the day. For lunch, prepare a nice salad with some grilled chicken, shrimp, or beef tips, and a little bit of balsamic vinaigrette. For dinner, a big plate of steamed vegetables with some grilled steak / chicken / pork.

      Minimize the added oil, minimize the dairy, minimize the starchy vegetables & pure carb sides (potatoes, pasta, rice, etc.), and eliminate the shit foods like soda, chips, and candy - for snacks, choose fruit, vegetables, or nuts, and water (drop some lemon, or cucumber, or melon into a pitcher and let it sit to infuse the water with a little flavor if you really hate plain water). Fruit juice is just sugar in a glass, as well - skip it.

      Do all that, stop spending stupid money on bullshit chemicals to flood your body with "energy," and be amazed at the health benefits that accrue from eating healthy, high quality food instead of stuffing your stupid piehole full of processed garbage from PepsiCo and Frito Lay. You'll be amazed at how quickly your energy levels rise, and how very little "hunger" you have when you're not constantly spiking & crashing your blood sugar and giving yourself diabetes.

    7. Re:No thanks. by cffrost · · Score: 2

      It would be like worrying about what kind of oil is used to fry your french fries. Perhaps there is a small difference in there somewhere, but you really need to worry about the quantity of oil, not the type.

      1 lb. of fries fried in 1 gal. vegetable oil vs. 1 lb of fries fried in 1 gal. used motor oil: Negligible difference.

      1 lb. of fries fried in 1 gal. either oil vs. 1 lb. of fries fried in 2 gal. either oil: Life or death.

      --
      Thank you, Edward Snowden.

      "Arguments from authority are worthless." —Carl Sagan
    8. Re:No thanks. by mattack2 · · Score: 2

      What if we hate cooking?

      (out to get a footlong Subway in a while..)

    9. Re:No thanks. by Anonymous Coward · · Score: 4, Insightful

      If that's the case, then go upstairs and ask your mom to make you a healthier breakfast. Or alternately, grow the fuck up and learn to function like an adult in the real world.

      It takes literally 5 minutes and zero appreciable cooking skill to scramble eggs in a frying pan with some diced vegetables. Fuck, if you really hate the idea of doing anything for yourself, just get some decent salsa (i.e., without a shitload of added preservatives, salt, and other bullshit) and put a few big scoops of salsa over the eggs as they finish cooking, and eat that with an apple. Or is washing the apple too much work, too?

      It takes literally 15 minutes to rub a little black pepper (or other seasoning of your choice) & olive oil on a pack of skinless chicken breasts and broil them - easily enough to handle 3-4 days worth of meals in a single go. If you want quick at the tradeoff of quality, you can get frozen pre-grilled chicken breasts that are microwaveable, and have all the delightful consistency of tire rubber.

      Spend $25 and buy a serviceable steaming pot for your vegetables, or have lots of cold salads - easy enough to buy pre-washed, pre-sliced salad vegetables in the grocery store. Hell, you can buy frozen, steam-in-bag microwave vegetables for those emergency times when you absolutely can't stand the thought of waiting a whole 10 minutes for your veggies to steam.

      There is absolutely no reason other than unadulterated laziness that you can't make decent meals for yourself. And if this IS a problem, then I have a tip for you: you're already at risk for all of the ugly side effects of bad eating, because you're too lazy to care what sort of shit you put into your body, and are abusing your body through its best years - it will not repay that disservice kindly, you can be sure.

  7. Breakfast Mt. Dew is Already Available by dopaz · · Score: 2

    I had one this morning, it says "diet mtn dew" on the can.

    Seriously though, it already tastes citrusy. Close enough for me.

  8. Our consumers told us... by Ashenkase · · Score: 4, Insightful

    they are looking for an alternative to traditional morning beverages and newer, hip way of developing diabetes.

  9. Pop for breakfast? This is why you're fat. by Kenshin · · Score: 5, Insightful

    When I was a kid I always enjoyed road trips to the US because of the wide variety of junk food available down there, but it's only recently dawned on me just how much junk food you guys actually consume.

    On a recent trip into New England I had to go to a supermarket, and it was pretty astounding when I actually stood back and noticed things. The section with 2L bottles of pop was at least twice the size of an equivalent Canadian supermarket, and the section with actual fruit juice was probably only a third of the size of one here, with not nearly as much variety.

    I mean, I love pop myself, but just how much of it do you guys drink down there? Is it served with every meal or something?

    --

    Does it make you happy you're so strange?

    1. Re:Pop for breakfast? This is why you're fat. by noc007 · · Score: 3, Insightful

      Is it served with every meal or something?

      Pretty much yes. Buying a "meal", and I use that term loosely, from a fast food joint includes at least a 20floz cup. Going to a restaurant it's common for people to order a soda. I worked as a waiter a couple of times and over 70% of people order a soda. Though, at least 80% of those didn't get more than one refill.

      People wonder why they're fat.

    2. Re:Pop for breakfast? This is why you're fat. by jcouvret · · Score: 4, Insightful

      This.

      I have lived in Australia and Germany and have traveled in other western countries, and the difference in food selection between other those countries and the United States is astounding. From granola to yogurt, breads to meat - it is difficult to find good foods in the US that are not overly processed. I'm 34, and it has changed quite a bit in my lifetime. Take yogurt for example, when I was a kid, yogurt tasted like yogurt - now the only national brand that even resembles yogurt is Activia. It's like food producers were forced to reintroduce real yogurt with active cultures because probiotics became popular. Everything else was milk with gelatin added to make it "yogurt".

      And I live southern California, where there is a decent market for quality food. I have recently been traveling to rural Maryland and Virginia for work - I doubt 5% of the food in those grocery stores needed to be chilled or frozen - it is almost all over-processed crap.

    3. Re:Pop for breakfast? This is why you're fat. by SirGarlon · · Score: 2

      My impression is that soft drink and junk food consumption is inversely related to income. Older and more educated people pay more attention to health (and also tend to make more money). Younger and less educated people are more susceptible to the (very powerful) forces of marketing, which make sure to offer them a selection of very tasty junk food/beverages laden with sugar, fat, preservatives, etc.

      The movie "Super Size Me" provides a good introduction to the role marketing has in promoting less-healthful foods.

      --
      [Sir Garlon] is the marvellest knight that is now living, for he destroyeth many good knights, for he goeth invisible.
  10. It's got electrolytes! by Anonymous Coward · · Score: 5, Funny

    It's what plants crave!

  11. Translation by LordLimecat · · Score: 5, Insightful

    Our customers are looking for a way to start their day with yellow 5 and caffeine in the morning, and we've realized that giving it the veneer of health by throwing in some juice concentrate does the job well while also ratcheting up the sugar levels.

    For the consumer who wants to embrace a sugar-loaded diet and a diabetic lifestyle, Kickstart is exactly what theyre looking for.

  12. Ad? by BlkRb0t · · Score: 5, Insightful

    This story seems like an ad more than anything else. Just saying.

    1. Re:Ad? by wonkey_monkey · · Score: 2

      It certainly isn't News for Nerds.

      --
      systemd is Roko's Basilisk.
  13. Mountain Dew or Crab Juice? by dav1dc · · Score: 2

    Crab Juice (please!)

    + http://www.liveleak.com/view?i=273_1350970132&comments=1

    ^o^!

  14. Brominated Vegetable Oil? by ruiner13 · · Score: 4, Interesting

    Any word on if this stuff contains BVO like regular Mountain Dew? I would hope the answer is "no", but I've been wrong before.

    --

    today is spelling optional day.

  15. Re:... another low? by vlm · · Score: 3, Funny

    Programmers too. A 36-pack precisely fits in a mini fridge.

    No coincidence. Real programmers (or at least real old programmers) program in 36 bits.

    --
    "Science flies us to the moon. Religion flies us into buildings." - Victor Stenger
  16. Don't Care by ilikenwf · · Score: 2

    I won't be satisfied until SURGE returns. http://fb.com/surgemovement has something like 14k members now, and a billboard outside the Coca-Cola HQ...here's hoping Coke listens and at least does a throwback.

    1. Re:Don't Care by turkeydance · · Score: 2

      Surge? Bring Back JOLT. "All the sugar and twice the caffeine."

  17. Re:... another low? by vuke69 · · Score: 2

    It couldn't truly be considered a standard if Microsoft didn't ignore it.

    --
    Time is an illusion. Lunchtime doubly so. ~ Douglas Adams
  18. Re:mm by X0563511 · · Score: 2

    Shredded coconut? Coconut water? Coconut milk? Coconut cream?

    I'd like to try, but can you be more specific?

    --
    For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
  19. PepsiCo is not the company I want to tell this by houghi · · Score: 2

    PepsiCo is not the company I am interested in hearing this from. Please let me know when AB-InBev has a new beverage for breakfast.

    --
    Don't fight for your country, if your country does not fight for you.
    1. Re:PepsiCo is not the company I want to tell this by De+Lemming · · Score: 2

      Kriek has fruits in it :-)

      (Belle Vue is actually one of the worst brands of lambic beers, try Cantillon, 3 Fonteinen, Boon or Lindemans. And no, I don't suggest you drink it for breakfast :-)

  20. Re:two words by cayenne8 · · Score: 5, Insightful
    Yep.

    Lemme guess, 2nd or 3rd ingredient listed on the label is gonna be HFCS (High Fructose Corn Syrup)??

    Ah...nothing like a little boost to the old obesity rate.

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  21. Well that's stupid by SuperKendall · · Score: 2

    Well, what about a caffeine ban only for children under 18?

    Why regulate any food for kids under 18? They have metabolisms that can handle anything you chuck in there.

    If you're going to go full nanny, start taking away stuff from people as they get older.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  22. Re:two words by sunderland56 · · Score: 2

    Even in current Mountain Dew, HFCS is #2, and orange juice is #3.

    So if Mountain Dew is already highly sugared and caffeinated orange juice, how is the new product any different?

  23. Re:mm by sunderland56 · · Score: 5, Funny

    coconut juice is orgasmic.

    Coconut juice might look orgasmic, but in reality it comes from coconuts.

  24. I turned on Disable Advertising by 2phar · · Score: 2

    but this 'story' still came up. Idle really was the beginning of the end.

  25. What?!? by Locke2005 · · Score: 2

    You mean, Mt. Dew wasn't ALREADY a breakfast drink???

    --
    I've abandoned my search for truth; now I'm just looking for some useful delusions.
  26. As a dentist who treats patients with Mt. Dew by mark_reh · · Score: 5, Informative

    mouth on a regular basis, all I can say is there should be warning labels on all fizzy beverage containers. For some reason there are a lot of stupid people in the world who think that drinking soda all day long is OK, even as they look in a mirror and see their teeth turning black.

    One recent patient, a 28 YO female, who will probably be in complete dentures within 5 years, told me she cut back from 3 six packs of the Dew per day to only one because her physician told her it was wrecking her teeth and making her fat. By the time she got to me I had to extract 8 of her remaining teeth and fit her for partial dentures. She reported that her teeth didn't start hurting until just before she came to see me in spite of the fact that 3 of her teeth had no clinical crowns left at all (they were rotted down to the gum line).

    The combination of acid and sugar is the worst thing for your teeth, and generally not good for your body either.

    Drink water.

  27. Re:two words by hairyfeet · · Score: 2

    Yes because the pile of chemicals that make up artificial sweetners is so much better than the HFCS. This is why I prefer to drink the "throw back" drinks when I can get them or good old fashioned home brewed sweet tea if I can't, you don't seem to need nearly as much sugar as you do HFCS to get the same taste in a drink.

    --
    ACs don't waste your time replying, your posts are never seen by me.